re subliminal message flashing on tv in article naglec e dse netcom com nagle netcom com john nagle writes lihan ccwf cc utexas edu bruce g bostwick writes well yes and no the image can t be on the screen less than of a second but a mixture of images that s about of the field that was supposed to be there and of the subliminal addition could be overlaid for one field producing the same overall effect to our sluggish retinae of a discrete image projected for second this is a s idea supposedly splicing in a frame of buy popcorn upped popcorn sales in a movie theatre big flap at the time congress involved talk of making it illegal general agreement by networks not to do it more than talk from the fcc rules subliminal perception a see public notice fcc dated january fcc d fr january b see fcc information bulletin subliminal projection sic at least in my rules service copy of the rules dated november since i don t have either old copies of the federal register or the information bulletin around i can t tell you what you can t do on tv or radio but i seem to remember this being an unnecisarily hot subject in the late s practically speaking i dont have too much trouble seeing the one frame edits in mtv promos badly scratched or torn single frames in films and such but maby that s just because the contrast between the single frame and the surrounding material was significant i never believed in the one frame type of sp being real on the other hand the coca cola or brand insert desired name here beer cans conveniently placed so the brand name is visible in the movie you just watched that s another story and if your tv station or network was paid by the beer company for the privilege of doing that there has to be a promotional consideration paid by or similar message included with the program but if the tv station bought the movie already edited that way from the film company and didn t get any of the payment for brand visibility that the film company got then they don t have to run the message a few years ago some junior person at an advertising agency re invented subliminal projection and one commercial went out on tape with single frame messages it aired on a few stations but a tech at one station previewing the tape noticed a flicker and looked at the tape frame by frame to find the defect big flap fcc notified commercial pulled press reports embarassed ad agency you could probably find the press reports via dialog or nexis if you wanted now that everybody has vcrs it s not likely that anybody could get away with this on tv john nagle john h schmidt p e internet schmidt auvax adelphi edu technical director wbau phone days adelphi university evenings garden city new york fax
