re mlb nba in article rvesterm vma cc nd edu rvesterm vma cc nd edu writes in article mssc qrrz h netcom com mss netcom com mark singer says why would owners decrease ticket prices when they obviously get lots of people to pay the price they re asking i don t think that it is obvious that lots of people are willing to pay the price i m sure someone out there in net land has some facts about trends in attendance regarding percentage of capacity sold but even if the trends are relatively flat you have to consider what is happening on a team by team basis when the tv money dries up franchises will be seeking to supplant the lost revenues from alternative sources one of the best sources may be ticket sales example the dodgers the dodgers can count on a strong base of season ticket sales and probably believe that they have the ability to raise prices without hindering revenues i certainly think that is true example the padres they will be lucky to average fans a game this year if they raise prices less if they want to increase their overall revenue base the best thing they can do is put a winning team on the field but given that won t happen it won t they can probably make more money by lowering ticket prices and running frequent promotions will they do that i have no idea but they won t increase prices because it won t work for them even assuming that you have some strange power to make the owners decrease ticket prices that does not decrease the tv contract the only strange powers at work here are the forces of the market place each team s market is somewhat different and each owner is going to be faced with a unique set of circumstances about how to deal with those market forces as a buiness manager i would never want to lower my prices but sometimes that strategy is necessary and sometimes it works you have to consider everything if you want continued success the beastmaster mark singer mss netcom com
