Publisher Summary With the dozens of processors controlling every aspect of today's automobiles, not a single aspect of the vehicle experience remains untouched by technology. There has been constant evolution in capabilities and manufacturer offerings for climate control, engine control, and entertainment over the last decade. The rapidly increasing performance trend of media processors is set to have a profound impact on another critical automotive component—the safety subsystem. This chapter opens with a discussion of an automotive driver assistance application, explaining how a video-based lane departure warning system can utilize a media framework. Then, attention turns to implementation of a JPEG algorithm, which contains a lot of the key elements of more complex image and video codecs. This discussion is extended to the MPEG realm, outlining how an MPEG-2 video encoder algorithm can be partitioned efficiently across a dual-core processor. Finally, this chapter discusses the porting of open-source C code to the Blackfin processor environment. After reading this chapter, the user will undergo an enlightening analysis of the code optimization process, which will help him or her find the best optimization process.