This study analyzes the attitude of Italian youngsters toward the adoption of alternative fuel vehicles (AFVs), using the fuzzy-set qualitative comparative analysis. An internet and face-to face questionnaire survey collects the intensity of knowledge, perceptions, and attitudes toward alternative fuel vehicles of Italian university students. A survey among youngster allows understanding the view of the future generation regarding alternative fuel vehicles technologies. The findings from the survey (n=330) indicate the relevant determinants that spur the purchase of alternative fuel vehicles, the type of technology preferred among such vehicles, the specific related environmental benefits and the related barriers that youngsters perceive. Consumers' acceptance is crucial in the development of AFVs. This article also includes practical implications for both policymakers and manufacturers.