A commercial proton exchange membrane fuel cell has been fitted with a simple dynamic hydrogen reference electrode (DHE). Single electrode potentials and impedances measured with hydrogen and methanol as the fuel have been critically evaluated. It has been shown that the anode overpotential and impedance can be very significant in hydrogen cells operated at ambient temperature, due to dehydration of the anode. The DHE provides a powerful way of monitoring the hydration state of the membrane and electrodes, so that operating conditions can be adjusted to optimise water management. Individual electrode potentials and impedances are even more important in methanol cells, and can be conveniently measured with the DHE.