In recent years, issues concerning the future of multiethnic Sweden and particularly the situation in multiethnic suburbs have become a salient feature in Swedish politics. One important actor in recent years’ debates about the challenges facing multiethnic Sweden is the Swedish Liberal Party. Since the general election of 2002, the party has gained both publicity and electoral support by focusing on issues of integration of migrants and urban segregation in terms of assimilation and intensified demands targeted at the migrant others. In this article, the party’s developments in the early 2000s in the areas of integration and urban policy are analyzed within the framework of two general processes in contemporary politics: the politics of racialization and the medialization of politics. The party’s interventions in the area of integration and urban policy are built on an intimate as well as complex interplay between racialization and medialization. The agenda articulated by the party, further, has several similarities with the agenda of “authoritarian populist” movements throughout Europe.