Decarbonising transport is proving to be one of today's major challenges for the global automotive industry due to many factors such as the increase in greenhouse gas and particulate emissions affecting not only the climate but also humans, the increase in pollution, rapid oil depletion, issues with energy security and dependency from foreign sources and population growth. For more than a century, our society has been dependent upon oil, and major breakthroughs in low- and ultra-low carbon technologies and vehicles are urgently required. This review paper highlights the current status of hybrid, battery and fuel cell electric vehicles from an electrochemical and market point of view. The review paper also discusses the advantages and disadvantages of using each technology in the automotive industry and the impact of these technologies on consumers.