The number of photovoltaic applications has increased slightly over the last 10 years in Greece, with a forecasted 40% increase in the annual rate of sales over the next few years, a target similar to the rest of the EU Member States. This article: (i) presents an analysis of the current situation on the photovoltaic market in Greece and attempts to segment this market; (ii) investigates the existing incentives policy, as well as the crucial barriers for the wide dissemination of the photovoltaic applications, and (iii) records the market actors’ aspects and predictions for the future. Furthermore, in order to supply essential information for business development, the current investment and legislative framework is presented.