The mobile phone is not just another device; it is with you day and night, and you rely on its capabilities in work and in private. In short, the mobile phone is your companion. As your companion, it should understand your situational and informational needs. How do we increase the friendliness of your mobile phone, in order to fulfil this promise? In this paper, we explore how context awareness can be used for managing the user mobile experience. To this end, we employed a design research approach to integrate context-aware and cloud based services in an Android application. Through a user evaluation and proof-of-concept implementation we show how new technologies can increase the friendliness of your mobile phone. In so doing, we provide evidence that adaptive applications based on user context offer a fertile ground for taking mobile companionship to the next level.