This study presents a novel fuel sensor-less control scheme for a liquid feed fuel cell system that does not rely on a fuel concentration sensor. The proposed approach simplifies the design and reduces the cost and complexity of a liquid feed fuel cell system, and is especially suited to portable power sources, of which the volume and weight are important. During the reaction of a fuel cell, the cell's operating characteristics, such as potential, current and power are measured to control the supply of fuel and regulate its concentration to optimize performance. Experiments were conducted to verify that the fuel sensor-less control algorithm is effective in the liquid feed fuel cell system.