Quality is a polyvalent concept, which transcends the desire to obtain economic benefits through an ethical manner, aiming not only for entrepreneurship, but also for social and environmental concerns. Basically, the interest falls upon the convergence of social responsibility with quality and also the management commitment to a new way of making a business successful. Social responsibility is an extensive topic, but also a part of the organizational culture of the company. In this context, top management objectives should target to maximize the positive impact, which the company has on society, and to minimize the negative effects. The consequences of such an approach can only be good for business, both financially and morally. The purpose of this article is to present a way for each company in order to promote equally quality and social responsibility as two essential components in ensuring a sustainable future for everyone.