With the current level of global oil production, oil reserves will be sufficient for 40 years. However, due to the fact that the global GDP will have increased by a factor seven in 2050, oil reserves are likely to be exhausted in a much shorter time period. The EU and car industry aim at a reduction of the consumption of oil, at energy savings (with a key role for fuel cells) and an increased use of hydrogen from natural gas and, possibly, coal, in the medium term. The discovery of huge methane resources as methane hydrates (20 times those of oil, gas and coal together) in oceans at 1000–3000m depth could be of major importance. In the long term, the EU aims at a renewable energy-based energy supply. The European Hydrogen and Fuel Cell Technology Platform is expected to play a major role in bringing about a hydrogen economy. The availability of commercial fuel cells is here a prerequisite. However, after many years of research, fuel cells have not yet been commercialized. If they will not succeed to enter the market within 5 years there is a real danger that activities aiming at a hydrogen society will peter out. In a hydrogen strategy, high priority should therefore be given to actions which will bring about fuel cell commercialization within 5 years. They should include the identification of fuel cell types and (niche) markets which are most favorable for a rapid market introduction. These actions should include focused short-term RTD aiming at cost reduction and increased reliability.