A substantial part of electric vehicles (EVs) powertrain is the battery cell. The cells are usually connected in series, and failure of a single cell can deactivate an entire module in the battery pack. Hence, understanding the cell behaviour helps to predict and improve the battery performance and leads to design a cost effective thermal management system for the battery pack. A first principle thermo electrochemical model is applied to study the cell behaviour. The model is in good agreement with the experimental results and can predict the heat generation and the temperature distribution across the cell for different operating conditions. The operating temperature effect on the cell performance is studied and the operating temperature for the best performance is verified. In addition, EV cells are examined in a realistic driving cycle from the Artemis class. The study findings lead to the proposal of some crucial recommendation to design cost effective thermal management systems for the battery pack.