The extensive changes to Internet over the last decade have transformed its fundamental characteristics. From a network of computers developed for military purposes, it has become a network of people keen to share their knowledge and user experience. Over the coming years, this situation will inevitably change further, as the Internet of Things (IoT) becomes firmly established and even everyday objects acquire “intelligence” and the capacity of sharing information about themselves with people and other objects. This will have a significant impact on people’s lives and on the decision-making process carried out within businesses. The purpose of this work is to outline the main traits of this evolution, illustrating the elements that compose the architecture of the Internet of Things, looking, in particular, at its reverberations in other fields of application and, finally, giving an indication of the impact that it will inevitably have on businesses and individuals, from a marketing prospective.
