We present here a novel simple method for the synthesis of highly pure TiO2(B). The fast microwave-assisted synthetic route allows facile scale-up of the process. Aiming at an application of the titania polymorph as negative electrode for Li-ion batteries, we have prepared a Fe-containing TiO2(B) and tested the electrochemical performances of both pure and Fe-containing materials. Fe insertion in TiO2(B) allows enhancing capacity and rate capability.