Greggs fools Foodies Festival goers by making wraps and salads look posh like from a deli
It's best known for its cheap and cheerful sausage rolls, pasties and steak bakes, but these photos prove that Greggs food can look posh.
The bakery chain has experimented to see if its range of £2.60 salads and wraps could be dressed up to look like they have been made at an upmarket deli.
The results were so convincing that the cafe managed to fool attendants of a posh food festival after it sold the products in bowls to look as if the items had come from an artisan delicatessen.
Pretending to be from artisan delicatessen 'Gregory and Gregory,' Greggs workers dressed up new menu items such as an oriental chicken sticky rice salad and a Mexican bean wrap in china bowls and on wooden slates.
Greggs disguised itself as posh deli 'Gregory and Gregory' and sold its range of wraps and salads in bowls so that they would look as if they had come from an artisan cafe. The dishes include (clockwise from left): Slow Roasted Tomato and Feta Pasta Salad; Feta & Beetroot Dip Salad with Grains; and Mexican Chicken Pasta Salad
Can you tell if this food is from Greggs? The dishes include its Slow Roasted Tomato and Feta Pasta Salad (bottom); Feta & Beetroot Dip Salad with Grains (top left); and Mexican Chicken Pasta Salad (right)
Staff from Greggs donned aprons that said Gregory and Gregory on them to pretend their food was from an artisan deli, fooling people who went to a festival in London last weekend
The items Greggs sold at the festival - that are now on sale in stores Oriental Chicken Sticky Rice Salad Lemon & Herb Chicken and Roast Vegetable Grain Salad Feta & Beetroot Dip Salad with Grains (v) Mexican Bean Wrap (vegan) Slow Roasted Tomato and Feta Pasta Salad (v) Mexican Chicken Pasta Salad All £2.60
They then served them to people at London's Foodies Festival in Syon Park, the biggest in the capital, at the weekend, who were none the wiser that the food had come from Greggs.
The high street brand wanted to trial its new menu on people who know and love their food.
It booked a pitch amongst the street food and artisan producers in the market area of the festival site to blend in with the upmarket array of stalls.
A video has captured the hilarious reactions of people who found out that the food being served was from Greggs.
Every item of food in the photos that was served up at the festival is available to buy in Greggs stores.
Dishes at Greggs such as its Oriental Chicken Sticky Rice Salad (centre) and its famous sausage rolls were presented on wooden boards and in white bowls to make them look posher
Greggs dressed up its new vegan Mexican bean wrap to look as if it had been made by an artisan cafe
Its Feta & Beetroot Dip Salad with Grains salad was one of the dishes that fooled festival goers into thinking they were eating food that had come from a deli, not Greggs
The new range includes salads, pasta, rice dishes and a new vegan Mexican bean wrap.
When told he was in fact eating Greggs, one surprised festivalgoer said: 'You wouldn't normally find me in a Greggs but I think what they've done with these new salads is brilliant.'
Malcolm Copland, commercial director at Greggs, said of the experiment: 'London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants.
'Where better to try out our new lunchtime range? The reaction to the new menu has been fantastic and we're now rolling it out across the UK.'