Aldi crisps and Hula Hoops revelation 'proves' what you've probably suspected all along
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An Aldi customer has accidentally revealed why their own brand 'Hula Hoops' look and taste exactly like the real thing - they are made in the same place.
Shopper Graeme Clapp and wife Sarah bought a ten bag multipack of the budget supermarket's 'Snackrite Hoops' for 99p.
But inside were ten bags of 'Hula Hoops' made by KP Snacks.
Hula Hoops normally cost around £1.60 for a seven-pack of crisps.
(Photo: Birmingham Mail)
The couple became even more suspicious about the mixup when they realised the ingredients and nutritional information on both crisp bags were almost identical.
When contacted by The Sun, KP snacks confirmed it makes both its Hula Hoops brand and SnackRite Hoops at the same factory.
A spokesman said: "This looks like an unfortunate error at the packaging stage which we are investigating."
Mr Clapp add: "I found the whole thing very amusing, I would bet they are the same product in different packets."
Customers have long suspected some supermarket own-brand products are identical to their premium brand rivals.
But the food industry is notoriously secretive and rarely gets caught out.