Iskra Lawrence shows off her curves in new bridal campaign
Iskra Lawrence is taking on the bridal industry with a stunning unretouched campaign highlighting her famous curves.
The 27-year-old Aerie model struck a pose in a variety of bridal gowns for Justin Alexander's body-positive 'Be You' campaign, which urges brides to feel confident in their wedding dresses regardless of their size.
Iskra looks absolutely radiant in the campaign images, which show her modeling everything from a body-hugging strapless number to a voluminous princess-inspired gown featuring layers and layers of tulle.
Beautiful bride: Iskra Lawrence stars in Justin Alexander's new bridal campaign
Got it? Flaunt it! The body-positive 'Be You' campaign encourages brides to feel confident in their wedding dresses regardless of their size
Au naturel: There was no retouching of Iskra's body in the camapign images
Happy couple: In one image, the curvy star is showing off her décolletage in a low-cut V-neck gown that flows out at her waist
The British beauty took to Instagram on Friday to share one of the photos with her four million followers, calling it her 'dream campaign.'
In the image, Iskra is laughing while holding hands with her handsome groom. The curvy star is showing off her décolletage in a low-cut V-neck gown that flows out at her waist.
Her long blonde hair is down in loose waves, and she is lifting up the skirt of her dress while being led through a hotel bar.
The campaign was photographed at Baccarat Hotel in New York, which made a stunning backdrop for the romantic shoot.
Romantic: Iskra cuddled up with a handsome male model for the bridal shoot
Beautiful: The Instagram star showed off her curves in a form-fitting lace gown
Mirror, mirror, on the wall: In one photo, Iskra is looking at her reflection in a hotel bathroom
Real-life fairy tale: The blonde beauty called her latest shoot her 'dream campaign'
Justin Alexander wedding gowns are created for women of every body type, ranging from size 2 to 32. The bridal brand also doesn't have any upcharges for plus-sizes gowns, unlike some retailers.
Iskra, an advocate for positive body image and self-love, explained the importance of learning to love her own curves after years of struggling with body image.
'I had my own trials and tribulations with body image,' she said in press release. 'I had gone through a lot starting from my teenage years.
'It was definitely freedom to put my real self out there.'
Gorgeous: Iskra explained that she has gone through her 'own trials and tribulations with body image' over the years
Confident: Iskra makes for a stunning bride in a voluminous embroidered gown
All smiles: Designer Justin Alexander Warshaw said Iskra was the 'perfect partner' for the campaign because she is already a 'champion of body diversity and body positivity'
Meanwhile, the brand's designer and president, Justin Alexander Warshaw, couldn't be happier with Iskra's role in the campaign.
'One of our core brand pillars is inclusivity, to design dresses that look great on real women,' he said. 'We want our brides to feel confident and comfortable in a dress that makes them shine.
'Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.'
It's been a busy week for Iskra, who has been promoting her new fragrance Spark in New York City at various Aerie events.
Getting close: Iskra had no problem cuddling up to her co-star during the bridal shoot
Perfect pair: The British model looks radiant she takes a seat at a bar with her 'husband'
Backdrop: The campaign was photographed at Baccarat Hotel in New York
Celebrating diversity: Justin Alexander wedding gowns are created for women of every body type, ranging from size 2 to 32
The Aerie Real role model showed off her figure in a cropped white tank that wrapped around her waist, ripped jeans, and a fur coat to keep warm while visiting the lingerie brand's Time Square store on Friday.
Iskra topped off her outfit with shiny red booties, and she looked utterly glamorous while posing for photos with her coat hanging off her shoulders.
The Instagram star donned a similar ensemble at a meet and greet at Aerie in the Roosevelt Field Mall in New York City on Wednesday.
Iskra was all smiles as she signed autographs and indulged in the plethora dessert options.
Busy as can be: The bridal campaign was unveilved while Iskra was promoting her new perfume Spark at various Aerie stores in New York City this week
Casual chic: The Aerie Real role model showed off her figure in a cropped white tank that wrapped around her waist and ripped jeans at the Aerie store in Times Square on Friday
Superstar: Iskra looked utterly glamorous while posing for photos with her coat hanging off her shoulders
Iskra showed off her hourglass figure in a peach tie-in-front crop top teamed with high-waist ripped jeans.
The Aerie model teamed her casual ensemble with white lace-up running shoes.
Iskra accessorized her look with gold earrings, multiple chain necklaces, and a multi-metal watch.
The blonde beauty left her silky hair down by her shoulders in loose waves, while sporting a minimal amount of make-up to accentuate her natural beauty.
She's got a spark! On Wednesday, she promoted her new fragrance at a meet and greet at Aerie in the Roosevelt Field Mall in New York City
High spirits: The 27-year-old model was all smiles as she signed autographs and indulged in the plethora dessert options
Keeping it casual: Iskra showed off her hourglass figure in a peach tie-in-front crop top teamed with high-waisted ripped jeans
Au natural: The blonde beauty left her silky hair down in loose waves, while sporting a minimal amount of make-up to accentuate her natural beauty
Last week, Iskra gave some details about the meet and greet on her Instagram account: 'It’s time for some self-care & self-love!'
She continued: 'Spark x Iskra and will be writing personalized happy notes for everyone who takes home my new fragrance!'
In another post, Iskra revealed details about her new collaboration: 'Never imagined I’d be able to create my own fragrance from scratch and concept the bottle.. thank you to everyone whose already ordered online aerie.com or got their bottle @aerie store.'
The British beauty added: 'The scent is so magical and fresh perfect for everyday to add that sparkle with notes of yummy watermelon, delicate jasmine and cozy vanilla.'
Taking a bite: Iskra made sure to indulge in all the fun at the event
The final touch: Iskra accessorized her look with gold earrings, multiple chain necklaces, and a multi-metal watch