Love Island tie-up lifts Superdrug profits
Super drug's sponsorship of ITV show Love Island paid off as demand for bronzer
We are pleased with the performance, and the continued recognition of our colleague’s customer service efforts
Sales at stores open at least a year were up 2.5 per cent and it also opened 22 new UK outlets.
Introducing new brands such as social media-inspired Revolution helped it increase its cosmetics market share to 32 percent, while face masks for social media selfies were a standout performer to lift skincare sales by 10 percent.
Peter Macnab, the chief executive of Superdrug owner AS Watson, said: "We are pleased with the performance, and the continued recognition of our colleague’s customer service efforts.
“Our strategy this year is to ensure we are offering customers everyday accessible health and beauty, giving them the beauty and health services they need in a vibrant and friendly store environment.”