Prosecco price war sees cost of sparkling fizz fall
It bucks the trend of rising prices for other booze, including beer and wine.
The average price for a bottle of prosecco has fallen by 23p to £6.76 this year.
But beer prices are up on average by 20p, wine has risen by 5p, spirits are up 6p and cider has increased by 4p.
The fall in fizz prices is most likely due to increased competition in the prosecco market, said experts.