Lidl create weird new tiny vegetable range especially for kids
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While Christmas may be a time for indulgence, a proper Christmas dinner is truly nothing without a huge pile of festive vegetables - sprouts and all.
But convincing the kids to eat a carrot can often be a lot harder than persuading them to scoff a Terry's chocolate orange, so Lidl have come up with an innovative new way to trick the kids into eating their five a day this year.
The discount supermarket has just unveiled a brand new vegetable range, with miniature versions of ordinary fruit and vegetables where everything is in the shape of something Christmassy.
From Rudolph noses (little red potatoes), to snowman snouts (baby carrots), to santa sprouts (brussel sprouts in disguise), Lidl hopes that the bright colours and playful names will make eating vegetables more fun, rather than a punishment for those on the naughty list.
The new vegetable range is set to hit Lidl stores all around Britain today (Monday 11 December), and will cost just 79p per pack, no matter which vegetable you pick.
Emma Byrne, Head of Fresh Produce at Lidl said: “Our Oaklands Fun Size range has been a huge hit with families and we hope these new, festive additions will be equally popular.
Our Penguin Parsnippers and Santa Sprouts have been designed to help convince even the fussiest of eaters that veg is something to look forward to, rather than being a battleground at mealtimes”.
Earlier in the year, Tesco did a similar thing to its vegetables, as it begun selling star-shaped butternut squash bites and sweet potato smiley faces.
Apparently, Lidl has seen sales of its Oaklands Fun Size range surge 100% since launching the new range earlier this year, with the supermarket declaring that it's set to expand the range even further next year.