Aldi: Biggest steak in the UK is back on the market at German discount supermarket
ALDI Aldi: Biggest steak in the UK is back on the market at German discount supermarket
Aldi has relaunched the Big Daddy steak after it experienced sell out success with the cut when it first hit stores. Aldi is bringing back the ‘Big Daddy’ Extra Thick British Rump Steak. This rump is made up of several different muscles from the rear. It’s a lean steak with a mix of texture and rich flavours. According to Aldi, it has the benefits of a fillet, but with more flavour.
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It is best thick-cut and cooked over a very high heat, with a generous resting time up to 10 minutes, the German store claim. The Big Daddy steak is 100 per cent British rump steak and is bigger than its closest rival Tesco’s Finest Rump Steak at 350kg. The steak is also cheaper than ever before - and even cheaper than it was at Aldi last time. The steak is now 42 per cent cheaper per kg.
GETTY Aldi: Brought its enormous Big Daddy steak back to the UK by popular demand
To meet anticipated demand of The Big Daddy, Aldi has doubled its stock levels. However, customers will need to be quick - as with all Specialbuys, once it’s gone it’s gone. Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “After the sell-out success of the Aldi’s ‘Big Daddy’ steak at Father’s Day, we just had to bring it back, and the August Bank Holiday seemed like the perfect opportunity for this. “Not just for dads, this premium British rump steak is an example of Aldi’s commitment to offering quality, locally-sourced products at amazing low prices, once again allowing customers to make substantial savings on luxury products without compromise.”
GETTY Aldi: This rump is made up of several different muscles from the rear