New investment puts CALLA on the front foot in its battle with bunions
Ten million UK women experience pain when walking or standing because of the bone joint distortions, forcing them to miss out on stylish shoes because only trainers or the frumpy options available deliver the comfort they crave.
Manchester-based Calla was founded by Jennifer Bailey last year to address a gap in the market for a condition that's universal and offer women more design choice while not aggravating their physical problems.
Now the firm’s one of the first to receive backing from the £500,000 product-focussed BDF set up to support early stage UK design and manufacturing companies that fulfil a clear need.
Bailey said: “Calla’s marketing strategy has been executed on less than a shoe string, but this means the business can grow exponentially quickly, adapting to and meeting the huge demand we have from customers in the UK and abroad.