JK Rowling continues her Twitter feud with Piers Morgan by trolling him in the most magical way
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Their social media slanging match kept the world entertained over the weekend.
And after days of back-and-forths on Twitter, JK Rowling appeared to get the best of Piers Morgan in the most magical manner, as the journalist appeared to fall for a subtle rouse laid by the author on Tuesday.
Posting a clipping of an article which labelled her "one of the most powerful celebrities in the world" whilst also stating that she "definitely matters", the 51-year-old managed to attract the former Editor 's ire - only for it to be revealed the words were his own.
Posting the screenshot of an article which heaped praise upon her for Harry Potter and her inspiring example for children, the Scottish-born writer, wrote: "Just been sent this! Could the writer let me know who he is? I’d love to thank him!”
(Photo: PA)
And seemingly unable to let the tweet go by without throwing a comment her way, Piers, also 51, aimed a barbed tweet at the author, in direct response to the praise-filled clipping.
"Priceless #humblebrag BS. Nobody plays the celebrity game more abusively or ruthlessly than you, Ms 'Intensely Private Billionaire'," wrote the Good Morning Britain host.
However, it would seem that Piers fell squarely into the most magical trap, as it soon emerged that the words had been written by non-other than Piers himself.
(Photo: ITV)
Keen-eyed fans of the Harry Potter author were quick to respond, and plenty of them were filled at glee at the journalist's apparent slip-up.
One fan, @LiamDrydenETC, was in awe of JK's subtle mic-drop, writing: "@jk_rowling HOLY S*** THIS IS BLISTERING."
Others were equally delighted with what appeared to be a huge gaffe on Piers' behalf, with @JamieRoss7 summing up the majority's reactions.
"Oh my god. Oh my god. Oh my god. He doesn't realise. This is the best day of my life," The Buzzfeed journalist exclaimed as he clocked Piers' reaction.
And there were many more gleeful tweets from the author's fan base as social media was swept up into a frenzy by the continued war of words.
However, Piers came back out fighting after the initial flurry of laughs and jokes at his expense, with the journalist proclaiming he knew the words were his own the whole time.
Responding to the revelation that he didn't recognise his own article from 2010, Piers quipped: "Relax, quarter-wit, I knew what it was. Just surprised I put her as high as 97th."
Though many users doubted his word, with many accusing him of "trying to save face" after the epic burn at the hands of JK.
The initial Twitter war broke out after Piers appeared to blame her and her supporters for both Brexit and Hillary Clinton losing the US presidential election over the weekend.