Bonds' annual baby search returns for its 13th year
The search is on for Australia's cutest babies, as Bonds' annual baby search returned for its 13th year on Wednesday.
This year's campaign is supported by TV funny man Peter Helliar, AFL football star Jimmy Bartel and long-standing Bonds ambassador Pat Rafter.
The trio star in a short Bonds video that shines light on those special dad-to-kid moments.
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Launch day: The search is on for Australia's cutest babies, as Bonds' annual baby search returned on Wednesday with Peter Helliar, Pat Rafter and Jimmy Bartel (all pictured)
Tradition: The search is in its 13th year and has become an Australian tradition; last year's search attracted 62,522 entries and 800,000 votes (pictured: Jimmy Bartel)
The search traditionally sees parents from across the country submit their little ones to the competition.
Last year the Bonds' baby search attracted an impressive 62,522 entries and 800,000 votes.
Winners this year will be chosen in 14 categories, and one will have the chance to be the new face of the iconic brand.
Another winner will feature on a billboard for the Summer 2017 campaign, while the competition will also select a 'Wonderbub of the Year'.
Prize: Winners this year will be chosen in 14 categories, and one will have the chance to be the new face of the iconic brand (pictured: Pat Rafter)
Clip: In the specially-created video accompanying the the campaign Peter Helliar, Jimmy Bartel and Pat Rafter chat to three outspoken six-year-olds (pictured)
In the specially-created video accompanying the the campaign, Peter Helliar, Jimmy Bartel and Pat Rafter talk to three outspoken six-year-olds.
They ask them the best thing about being a baby ('you get lots of hugs from your mum and dad'), as well as what they would look for in a competition-winning bub:
'Cuteness,' one says definitively.
Categories: For any parents hoping to enter their little one into the competition, the age categories are 0-6 months, 7-18 months and 19 months to three years
For any parents hoping to enter their little one into the competition, the age categories are 0-6 months, 7-18 months and 19 months to three years.
Bonds have been featuring Australian babies in their campaigns since 1939.
You can submit your child to the Bonds' baby search here.