Big names expected to attend Cannes Lions
Remember when top-notch talent used to shun corporate affairs? Well, those days have gone the way of the public pay phones. These days A-Listers are banging down the door to get onto the Cannes Lions list of invited guests.
Over the weekend, whispers were exchanged that concert promoter Live Nation is expected to bring down a big, as yet, unnamed act. Stay tuned.
Music streamer Spotify, down on the Riviera in force, just announced in a blog post on Thursday that its ad revenue jumped 50 percent year-on-year in 2016. It now counts 140 million global monthly active users.
“Spotify’s streaming intelligence provides psychographic and behavioral audience insights which go beyond traditional demographics,” Brian Benedik, the company’s global head of sales, boasted.