Aldi is bringing back its massive £4.99 steak - this is when you can get it
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A large slab of meat remains a Bank Holiday favourite in Britain, despite the surge of veganism. Which is why Aldi is bringing back its monstrous 454g rump steak on August 24.
The discount supermarket describes the cut as 'extra thick'. It's a 21-day matured number ideal for leisurely days where getting the meat sweats don't matter.
It also costs just £4.99. It appears Aldi knows no bounds when it comes to pushing the limits of affordability.
Tender
(Image: Aldi)
The steak, which Aldi says is 100 per cent British beef, is 100g heavier than its closest rival – Tesco's 350g Finest rump. Aldi's is also 42 per cent cheaper per kg, an even greater margin than when the German supermarket released the product for the first time back in June.
Given the fact the steak sold out so quickly at the beginning of summer, Aldi has doubled its stock levels for this run. But, again, the company says that "once it's gone, it's gone". We imagine that'll be a matter of hours.
The supermarket calls the steak the 'Big Daddy'. Though assures customers that the product is not just for dads.
Aldi's Tony Baines said: “We just had to bring it back, and the August Bank Holiday seemed like the perfect opportunity for this.
"This premium British rump steak is an example of Aldi’s commitment to offering quality, locally-sourced products at amazing low prices, once again allowing customers to make substantial savings on luxury products without compromise.”