New McDonald's burger so secret taste testers signed non disclosures
McDonald's has teased it's world-first limited edition burger, so secret taste testers were forced to sign a non-disclosure agreement.
Mysterious marquees cropped up at Sydney's Circular Quay on Tuesday, emblazoned with big golden arches.
The marquees were shrouded in secrecy, and even had two staff positioned at their front to ensure no one scored a sneak peek at what was inside.
McDonald's has teased it's world-first limited edition burger, so secret taste testers (pictured) were forced to sign a non-disclosure agreement
The marquees were shrouded in secrecy, and even had two staff positioned at their front to ensure no one scored a sneak peek at what was inside
Behind the black curtains, people were taste testing the 'world first limited edition burger', due to launch right across Australia on Wednesday.
There were just 100 people chosen from the street to try the burger.
Those who tasted the burger were forced to sign a non disclosure agreements preventing them from speaking about the burger or posting anything online.
The 'world first limited edition burger' will only be available while stocks last.
From 10.30AM on Wednesday, Australians will be able to get their hands on a world first for McDonald’s – a burger featuring 100% Australian-bred Wagyu beef.
The burger will be available at McDonald's nationwide - served in-restaurant and drive-thru.
People in Circular Quay (left) who tasted the burger were forced to sign a non disclosure agreements (right) preventing them from speaking about the burger or posting anything
The 'world first limited edition burger' will only be available while stocks last
The Wagyu beef patty on the new burger will be served between a brand-new gourmet bun, and alongside a specially created sauce, crispy bacon strips, caramelised onion, tomato, lettuce, and a slice of Coon Cheese.
Director of Supply Chain Robert Sexton said McDonald's sourced its beef for the new burger entirely from Australian farmers.
He said there would be 280 metric tonnes of wagyu beef purchased from Queensland producers.
'It's exciting for us to be able to serve up a world first McDonald's burger that centres on an ingredient we know Australians love – 100 per cent Australian-bred wagyu beef,' Chief Marketing Officer Jenni Dill said.
Taste testers (pictured) were forced to sign non-disclosure agreements preventing them from speaking about the burgers
Mysterious marquees cropped up at Sydney's Circular Quay on Tuesday, emblazoned with big golden arches