Tottenham Stadium: How £400m naming rights trump Prem rivals
Tottenham are building their new 61,000-seater stadium in time for the 2018/19 season. They are building the new ground on the site of their current home White Hart Lane, meaning they will have to play next season's home games away from north London - most likely at Wembley. And The Times claim Spurs chairman Daniel Levy is willing to shed the name White Hart Lane from the new stadium, in order to finance it. According to reports, Levy hopes that by rebranding the stadium with a sponsor could generate £400m towards the cost of construction.
New Tottenham Hotspur stadium: What will Spurs' £750m ground look like? Fri, January 20, 2017 Tottenham Hotspur are set to move into their new 61,000-seater stadium at the start of the 2018/19 season, but what will Spurs' £750m home look like when it's finished? Play slideshow Tottenham Hotspur 1 of 24 Tottenham Hotspur are in the process of building a new 61,000 capacity stadium on the site of White Hart Lane, due to open at the start of the 2018/19 season
Spurs believe their new home will have cost them around £750m once completed - £350m more than the original estimates when they broke ground. Such a huge sponsorship would likely mean Spurs sacrificing the naming rights for their new home for many years. They have already agreed a lucrative deal to bring NFL regular season games to north London, having witnessed the success of Wembley staging American football. Arsenal agreed a £100m deal with Emirates back in 2004 to sponsor their new stadium - which they moved into in 2006 - for 15 years.
GETTY Tottenham are building their new stadium next to White Hart Lane
GETTY Spurs plan to have their new ground built for the 2018/19 season
GETTY Spurs want to raise £400m for their stadium naming rights
That deal was extended in 2012 when Emirates paid £150m to put their branding on Arsenal's shirts until 2019 and extend their stadium naming rights to 2028. The report also claims Chelsea will NOT look to sell the naming rights of Stamford Bridge when they complete their renovation of their home ground. Stamford Bridge is due to be expanded to 60,000 seats at a cost of around £500m. The push to extend stadiums in the Premier League has grown in recent years, with Liverpool increasing Anfield's capacity to 54,000 seats by adding another tier onto their main stand at a cost of around £114m. Liverpool have refused to sell their naming rights for Anfield, as have Manchester United, whose Old Trafford ground remains the largest club stadium in the country at 75,600.
Can you guess these football stadiums from the air? Tue, February 14, 2017 Can you name these famous football grounds from around the world and which teams play in them? Play slideshow GETTY 1 of 47 Can you name these famous football stadiums and the teams that play in them from these aerial shots?