People have noticed something deeply worrying about rugby star's smiling family holiday snap
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When cross-code star Sonny Bill Williams shared a snap showing his wife and child smiling on holiday, he probably wasn't expecting a lesson in health and safety.
But that's what he received from a good number of fans.
The photograph shows the 32-year-old in the driver's seat of a convertible, with his wife Alana next to him and his daughter Imaan, three, in the back.
All three are beaming for the camera - but not everyone was happy with the picture.
Williams, who has been enjoying a family holiday in the Cook Islands with Alana, Imaan and youngest child Aisha, one, posted the image on Instagram on Sunday.
(Image: sonnybillwilliams/Instagram)
And people were quick to point out where the sportsman is going wrong when it comes to child safety.
Imaan appears to have part of a seatbelt around her, but is not sitting in a child's car seat.
One person wrote: "Family comes first but no car seats - come on Sonny you should know better."
(Image: sonnybillwilliams/Instagram)
Another added: "Car seat is needed for little ones Sonny, never travel without them."
"No child seat you serious?" asked someone else.
Williams, who has represented New Zealand in rugby league and rugby union, has posted several holiday snaps on Instagram while on Rarotonga.
(Image: Getty)
Lots of other people have lent their support, pointing out that child car seats are not compulsory in the Cook Islands, found in the South Pacific.
One wrote: "Relax peeps, in the islands speed limit is like 30-40kms/h and never heard of any accidents here in paradise."
"Kids here don't even wear seat belts, they sit at the back of trucks on aunties and uncles laps," said another.
Meanwhile, Anthony Mundine, a rugby league player turned boxer, has said it's more than likely that Williams will stay in rugby union.
He said: "As great as rugby league is, rugby is the world game. Lots of countries play it all over Europe and South Africa, it's massive. I went to South Africa to watch him play a [Super Rugby] game and they had fans waiting outside the hotel room. It's a big thing. It's the biggest sport over there. It's crazy."