Burger King wages yet another war with McDonald’s
Coulrophobes should steer clear of Burger King this Halloween.
The burger chain expecting lots and lots of clowns next week. The chain announced today in a video release that they will be offering free Whoppers to anyone dressed up like a clown for their Scary Clown Night. They also took some time in the video to make a few digs at one clown in particular.
According to Burger King’s press release, “clowns are the third most sought after Halloween costume of 2017,” which prompted the brand to jump on the trend.
The video they released for Scary Clown Night starts with a kid biking through the streets at night when he is confronted by a clown bearing a striking likeness to McDonald’s iconic mascot Ronald McDonald. The advertisement continues with clowns of all shapes and make-up following the bike to Burger King.
The video then ends with the Ronald McDonald-like clown demanding a Whopper.
The Home of the Whopper takes another jab with the final tag line: come as a clown, eat like a king.
This comes after a Burger King in Germany used the two-hour showing of “It” as one epic commercial, and after a Russian Burger King tried to ban the viewing of the film on grounds that it gave free promotion to McDonald’s.
The fast food giant will be offering the deal to the first 500 guests that come into participating stores dressed as clowns between 7pm and 3am on October 31.