Priceline sold 230,000 units of this vitamin last year
Priceline has become a one-stop shop for all things beauty and health - the little pink retailer offering everything from shampoo to cough medicine syrup.
But one of their most popular products, which sold 230,000 units last year, has been revealed as SWISSE Ultiboost Liver Detox.
It's a packet of 120 tablets costing the consumer $27 for help with bloating and indigestion.
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But one of their most popular products, which sold 230,000 units last year, was actually found to be SWISSE Ultiboost Liver Detox
The liver is the largest internal organ of the human body and is responsible for eliminating toxins, aiding digestion and helping regulate metabolism.
It's also the main organ in our bodies that breaks down alcohol, meaning its popularity might be due to our nation's overuse of the drug.
According to a poll by the Foundation for Alcohol Research and Education (FARE) 78 per cent of Australians believe our country has a problem with alcohol abuse.
So in a bid to reverse the damage we might be doing to our livers with an overuse of stimulants, perhaps we're reaching for a tablet a day.
The supplement itself contains St. Mary's thistle, traditionally used as a liver tonic to help support and protect liver health and assist with the regeneration of liver cells.
Globe artichoke is included to help relieve indigestion and bloating.
The supplement contains St. Mary's thistle, traditionally used as a liver tonic to help support and protect liver health and assist with the regeneration of liver cells
The formula also contains turmeric, which helps combat potential free radical damage to the liver and has a long history of use as an anti-inflammatory.
Other popular choices by customers included Biosource Odourless Fish Oil ($11), Caltrate Bone and Muscle Health Minerals ($8) and Swisse Ultiboost Hair, Skin and Nails ($33).
According to Australian nutritionist Jessica Sepel's blog there are ramifications for not taking care of your liver specifically.
'A sluggish liver usually comes with awful symptoms such as bad sleep, hormonal imbalance, weight gain, PMS, fatigue, bad skin and mood disorders such as depression and anxiety,' she wrote.
According to Australian nutritionist Jessica Sepel's blog there are ramifications for not taking care of your liver specifically
'My uni lecturers always said: "If you are unsure of what the patient is presenting - just treat the liver." So it is becoming more and more important that we occasionally get a boost to help us flush out the inevitable toxic build up in our systems.'
Her advice is to cut sugar, gluten, caffeine, meat, diet soda, alcohol, salt, soy, dairy from your diet and start the day with warm water and 1/2 lemon 1/2 tablespoon apple cider vinegar to 'kick start your digestion.'
'Eat lots of grated carrot with drizzled lemon and a pinch of Himalayan salt- this little concoction is a fab liver cleanser because of the vitamin C and beta-carotene properties that encourage the liver to flush,' she added.