Pantone launches a new English Sparkling Wine paint colour
Champagne: not just pleasant to drink but the perfect neutral paint colour for your home.
But now global colour authority Pantone has created a new shade to rival the creamy hue that is inspired by British bubbles instead of French fizz - and it's named after English sparkling wine.
The colour, an off-white cream, was created to challenge the ubiquitous use of French wine names to describe paint shades, such as Champagne and Burgundy.
Move over Champagne, there's a new neutral paint colour in town and this shade celebrates English sparkling wine. It has been directly inspired by an award-winning English sparkling wines called Wyfold Vineyard Brut (pictured)
You can buy English sparkling wine as a paint colour now at B&Q stores in the UK
Pantone, which created the colour with British online wine retailer Laithwaite's Wine, hopes English Sparkling Wine will be the new go-to choice for interior designers as much as Champagne is currently used.
Pantone Colour Institute describes the new shade as a 'subtle and stylishly elegant, creamy hue that quietly expresses effervescence and good taste.
'Young in spirit and timeless in its appeal, this natural off-white shade conveys feelings of spring freshness and modernity,' the institute continued.
The hue was created to celebrate the booming English sparkling wine industry which has had a meteoric rise in popularity over the last few years.
A living room decorated stylishly (left) with walls painted the colour of English sparkling wine (right)
The shade is officially called English Sparkling Laithwaite's Wine
Last year, renowned French Champagne house Tattinger made history by becoming the first to plant vines in the UK to tap into the English sparkling wine market.
Sales of the fizz are also rising, and last year 51 per cent more people bought home-grown fizz compared to the previous year at Waitrose. Sales also doubled at M&S.
The industry as a whole has grown by a whopping 89 per cent over the last five years.
Laurie Pressman, vice president of the Pantone Color Institute said: 'We are honoured to be involved in the creation of this new unique off white shade, Laithwaite's Wine English Sparkling.
'A colour of its time, the tastefully elegant Laithwaite's Wine English Sparkling recognizes and symbolizes the growing prominence of the English wine industry.'
The paint colour - described as having an 'undertone of pleasantness and geniality' - has been inspired by an award-winning English sparkling wines called Wyfold Vineyard Brut, a Laithwaite's own brand wine that is made using grapes grown in the Chiltern Hills.
David Thatcher, CEO of Laithwaite's Wine, said: 'Just as Burgundy and Champagne are very well known terms for colours, it's now time for English Quality Sparkling Wine to take centre stage.
'Creating an official colour is a great way of acknowledging the ever-growing popularity of the English wine industry around the world.'
The colour is now available to use digitally worldwide, as a textile or paint in the colour is made by Valspar and is available at B&Q stores.