Christmas shopping 2017: Festive joy wiped out by present pressure
Finding the perfect present is often very rewarding, but commercialisation is threatening enjoyment
Two in three people say they feel under too much pressure to buy the right gift for family and friends.
And four in 10 adults worry about buying the wrong present for loved ones, especially at Christmas.
Experts say the increasing commercialisation of Christmas, being bombarded with emails from shopping websites, social media sharing and a need to 'keep up with the Joneses' is removing the joy of present buying for many people.
The study of 2,000 UK adults by classified website Gumtree looked at the gifting behaviour of people in the UK found that shoppers are planning to spend the most on their partners (£147) and children (£145).