Former FA boss Adam Crozier to head Asos
The 54-year-old succeeds Brian McBride, who steps down after six years.
Crozier said: "The Asos story is truly impressive. I'm tremendously exited.”
Ian Dyson, a senior independent non-executive director, said: "On behalf of the board, I'd like to thank Brian for his contribution during a period of high growth for our company and I'd like to welcome Adam, who joins us at an equally exciting stage in our journey."
Mr Crozier added: "The Asos story is truly impressive and I am tremendously excited to become part of it. I'm greatly looking forward to working with the team that is building a global powerhouse in online fashion.”
The outgoing chairman said: “It has been a great honour and pleasure to have worked with Asos over these past six years and I wish the company continued success in being the world’s number one destination for fashion-conscious twenty-somethings.”