Lord Sugar triumphs over 'beached whale' Piers Morgan during live GMB weigh in
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All bets are off, the winner of the Piers Morgan Lord Sugar weigh in has finally been announced.
Lord Sugar threw down the gauntlet and challenged Piers Morgan to a battle of the bulge two months ago after he was 'fat shamed' by the presenter during an epic scrap on Good Morning Britain.
The Apprentice boss then blasted "blubber boy" Piers for being a "beached whale."
But to settle their long-running feud the long-term enemies shook hands on a big money deal, a £5,000 bet to see who could lose the most weight by the Apprentice final with the proceeds going to Great Ormond Street Hospital.
And with the competition coming to and end this weekend, Lord Sugar stuck to his word and headed down to the GMB studios for the dreaded weigh in.
(Image: ITV)
(Image: ITV)
(Image: ITV)
Piers admitted he was "quietly confident" ahead of the big reveal.
"How can you lose a diet to someone named Sugar?" he joked.
Despite trying to tempt the Apprentice star with donuts as he prepared for his early morning TV appearance, Alan remained unphased.
And he was rewarded for his determination as he triumphed over the GMB host.
(Image: ITV)
(Image: ITV)
(Image: ITV)
After the pair stepped on the scales it was revealed Lord Sugar had lost a whopping 19lbs, while Piers had lost 8lbs.
"Come up with the money son," said victorious Lord Sugar.
After Piers brought out a cheque, charitable Lord Sugar matched his off.
"Now you can both put it all on again it's Christmas," said Susanna. Reid.
(Image: ITV)
(Image: ITV)
Viewers had been left in hysterics when Lord Sugar last appeared on the show and Piers Morgan had threatened to "rip him to pieces" when they made the bet.
But when the businessman entered Piers' "lair", it seemed he had the upper hand as he mocked the presenter by pretending to mute him with a remote control.
The pair then argued about who launched whose career after Lord Sugar claimed he brought Piers into the public eye through the Comic Relief edition of The Apprentice.
(Image: ITV)
(Image: ITV)
"You've done nothing for my TV career apart from being a complete irritant before, during and after it," shouted Piers.
"I did give you a business column in the Daily Mirror which got you the Apprentice gig. So you owe it to me for launching your miserable TV career.
"No one in America knows who you are, no one in the biggest country in world entertainment has any idea who you are. They think you are Sid James reincarnated, digged up and put on television."
(Image: ITV)
Lord Sugar was left then giggling as Piers tried to avoid answering whether he had been to the White House since Donald Trump took office.
Ironically, Piers said: "Are you not familiar with how interview work, you ask a question and I answer."
Noting that Piers is usually the one speaking over his guests, Lord Sugar joked: "Ooo pot kettle."
Realising he was backed into a corner, Piers changed the subject and was accused of "fat shaming" his opponent by co-host Susanna.
(Image: ITV)
He asked: "Are you chunking up a bit, have you put no a lot of weight?"
"I have put on about 18 pounds. Over the summer I over indulged," said Lord Sugar.
"Never you mind about me son, pot kettle social media I saw you prancing around in the summer, you looked like a beached whale. Have you got a set of scales in this place?"