Pirra Allerton swimwear brand that Rihanna loves
Rihanna recently rocked one of her original creations while sunbathing during a trip to Mexico.
And now Pirra Allerton is watching her swimwear label become a celebrity favourite just two years after it first launched in Miami.
The Sydney-based designer had originally sent the sporty orange and black bikini to Rhianna as a thank you for being her source of inspiration.
'My previous collection was inspired by her look and attitude,' Pirra, 29, told Daily Mail Australia.
Pirra Allerton, 29, is watching her swimwear label become a celebrity favourite just two years after she first launched it in Miami
Rihanna was sporting the $90 Minnie Fixed Tri top (right) and the $75 Seamless Brazilian Copper bottom from her 2016-2017 Rebel line
'I really like that she can mix tough and feminine aesthetics and that's kind of my vibe as well, and just the way she uses fashion to express herself.'
Pirra couldn't believe it when she saw Rihanna sporting one of her suits as the pop star lounged about in Puerto Vallarta on a trip she gifted to her management team.
The fashion icon was snapped by paparazzi last week as she lounged by the pool and sipped from a chilled glass of wine.
'It was amazing to see my idol wearing my pieces,' Pirra said. 'I really admire her creativity and she's a real inspiration for me.'
Pirra had always known she wanted to design swimwear after a childhood by the Port Macquarie beaches, where she basically 'lived in her bikini'.
'I quickly found a need for swimwear that I could surf and be active in, but was still fashionable and looked good,' she said.
Pirra couldn't believe it when she saw Rihanna (pictured on a previous vacation) sporting one of her suits as the pop star lounged about in Puerto Vallarta on a trip she gifted to her team
Professional surfer Holly Coffee has also been snapped rocking Pirra's sporty designs
Pirra went on to study fashion design at the University of Technology, Sydney and picked up tips and tricks as she worked with a number of major labels.
All that education led up to Allerton, a brand that embodied the fashionable and functional swimwear that Pirra had always wanted growing up.
Pirra makes every pattern of Allerton's suits, ensuring each piece is practical while still maintaining an edge fit for the runway.
And it's no surprise that Rihanna has taken to Pirra's style, as the songstress perfectly fits what the designer calls the 'Allerton woman'.
'I've got an aspirational muse,' Pirra said. 'She's strong, sexy, healthy, and independent.'
Pirra had always known she wanted to design swimwear after a childhood by the Port Macquarie beaches, where she basically 'lived in her bikini'
Pirra's label has since been released into the UK market, where it is stocked at upscale department store House of Fraser, as well as boutiques across the globe
'I design with that in mind and I want to promote and encourage those characteristics.'
Pirra also wants to make sure her suits celebrate curves and that they hug each woman's body in a way that actually suits them.
'A lot of my pieces have adjustable backs and sides to really fit the woman, rather than having the woman fit the pieces,' she said.
'I think it's really important, especially in the moment, to send a positive message.'
Pirra has seen a huge amount of interest in her brand since she launched it at Miami Swim Week in 2015.
The label has since been released into the UK market, where it is stocked at department store House of Fraser, as well as boutiques across the globe.
Allerton was featured on America's Next Top Model, and has since been rocked by the likes of Victoria Secret's Angel Cindy Bruna and surfer Holly Coffee.