Massive fire breaks out in west London recycling centre
Traffic along the M4 is reportedly backing up as motorists slow down to look at the fire.
Large plumes of both black and white smoke can be seen for miles around, with people sharing pictures of the clouds from Richmond, Kew and Chiswick.
The London Fire Brigade tweeted that crews were fighting a "highly visible" fire at a recycling unit in Transport Avenue.
Large fire being dealt with by @LondonFire and @MPSHounslow . People on M4 slowing to look at the smoke. Please be careful pic.twitter.com/ct6rG9msSp
The LFB said in a statement: "Smoke from the fire can be seen for miles around and the Brigade’s 999 control staff have taken over 70 emergency calls to the incident.
"Crews from Chiswick, Heston, Ealing, Southall, Twickenham and Feltham fire stations are at the scene.
"The Brigade was called at 1208.
"The cause of the fire is not known at this stage."
It is the second huge blaze to break out in London today, after a warehouse caught fire in Tottenham this morning.
Around 70 firefighters are currently in North London "aggressively fighting" the burning industrial unit in Bernard Road.