It's clear who has his heart! Hockey fan becomes an online hit after puckering up and kissing his BEER instead of his date on the Kiss Cam
When it comes to appearing on the Kiss Cam at sporting events, some are more up to the public display of affection than others.
So, it was lucky that when one hockey fan reacted to appearing on the Jumbotron by hiding her face, that her companion had something else to smooch: his beer.
The viral video of the funny moment was recorded during the World Junior Ice Hockey Championships in Toronto, where Slovakia was playing the United States.
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Spotted! A man attending a game at the World Junior Ice Hockey Championships in Toronto has become a viral sensation after kissing his beer instead of his date on the Kiss Cam
Not having it: The short clip begins with the girl raising her phone for a picture, but then rushing to cover her face when she sees they are on the Kiss Cam
It seems that at the beginning of the short clip, the young woman featured is attempting to take a selfie with her Slovakia-supporting date, who has his arm around her.
But as soon as she realizes they have been singled out by the Kiss Cam, she immediately hides her face and bends away from the shot in embarrassment.
Possibly feeling the mood or simply not interested in locking lips, the man lifts up his plastic cup full of beer and lands a kiss on it.
Leaning in: Luckily her companion spares no time leaning for a smooch - with his beer
He then proceeds to chug away at the drink, lifting his arm from around his date to behind his head in a showy pose.
All the while, the girl is continuing to try and hide herself from the camera, and failing.
Sadly, though he has since become a Kiss Cam hero, the man's team, Slovakia, lost to the USA team at the game.
Keep it going: He goes on to chug away at his beverage while his date continues to hide
Getting intimate: The video was shared on Vine after the game and has been viewed more than 2.7 million times
A short clip of the incident was posted to Vine by user Marina Molnar on Wednesday, featuring audio of TV commentators laughing at the man's intimate moment with his beer.
The clip has already been looped more than 2.7 million times.