The influencers shared with us screenshots from WhatsApp groups that bore CitizenGO’s name and branding, and in which they would coordinate. From our review of the content within them, these groups appeared to serve two functions: (1) they were the command center of the campaign where instructions and media packs were shared with influencers; and (2) they were where influencers would report the progress of the campaign as to whether it achieved its intended goal or not.
Los influenciadores nos compartieron pantallazos de los grupos de Whatsapp que llevaban el nombre y marca CitizenGO, en los cuales se coordinarían. A partir de nuestro análisis del contenido en esos grupos, su función consistía en fungir como centro de mando de la campaña, en el que se compartían instrucciones y paquetes mediáticos con los influenciadores y donde estos informaban si la campaña estaba cumpliendo o no su objetivo.