The company shall cease to retain personal information, or remove the means by which the personal information can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of the personal information.
La empresa dejará de retener información personal, o eliminará los medios mediante los cuales la información personal puede asociarse con individuos particulares, tan pronto como sea razonable suponer que el propósito para el cual se recopiló esa información personal ya no se consigue con su conservación.