The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.
Ar y cyfan, hysbysebion sy'n talu am y Rhyngrwyd, mae hynny'n galluogi'r cynnwys rydych chi am ei weld go-iawn i fod yn rhad ac am ddim. Mae { -brand-name-brave } wedi ceisio defnyddio’r model hwn trwy annog ei ddefnyddwyr i ymuno â system wobrwyo { -brand-name-brave }, sydd mewn gwirionedd, yn blatfform hysbysebu ei hun. Unwaith y bydd defnyddiwr wedi dewis ymuno, bydd { -brand-name-brave } yn dangos yr hyn maen nhw'n ei alw'n “hysbysebion sy'n parchu preifatrwydd” sc y gallwch chi weld ac ennill yr hyn maen nhw'n ei alw'n Basic Attention Token neu BAT. O hynny ymlaen gall defnyddwyr { -brand-name-brave } ddewis gwario eu BATiau ar gefnogi'r gwefannau neu'r cyfranwyr unigol y maen nhw'n eu hoffi, sydd yn eu tro yn gallu trosi'r BATiau yn arian go iawn.