If seeing too many ads ruins your day, then the Strict mode is a better fit. This mode will block known third-party trackers and cookies in all { -brand-name-firefox } windows.
Wi ri eltzijol nutz'ila' ri aq'ij, rik'in ri Jikïl rub'anikil yatrutzilaj. Re rub'anikil re' yeruq'ät ri ojqanela' chuqa' ri taq kikuki aj rox winäq, ri etaman kiwäch pa ronojel rutzuwäch { -brand-name-firefox }.