The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.
Ri K'amaya'l nitojb'ëx rik'in taq eltzijol, ri nuya' q'ij chi yatikïr natz'ët xab'achike. { -brand-name-brave } xrajo' xujäl ri rub'eyal ri' toq xuk'utuj chi ke ri rokisanela' tikicha' ri tojel rub'eyal { -brand-name-brave }, chi runuk'uche'el eltzijol. Toq nutz'ib'aj ri' jun okisanel, { -brand-name-brave } nikik'üt ri nikib'ij chi re “ch'a'äl taq reltzijol ichinanem” ri yatikïr natz'ët chuqa' nach'äk kib'ina'an token richin nab'ey tz'etoj, chuqa' kib'ina'an BATs. Ke ri' toq ri taq rokisanela' { -brand-name-brave } yetikïr nikicha' richin yekisäch ri taq BATs richin yekito' ri ruxaq taq k'amaya'l o yonil taq to'onel yekajo', ri yetikïr yekik'ëx ri BATs rik'in pwäq.