The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.
Internet u cjelini se u velikoj mjeri finansira od prikazivanja oglasa, što održava sadržaj koji želite da pregledate besplatnim. { -brand-name-brave } je pokušao poboljšati ovaj model podstičući svoje korisnike da se odluče za { -brand-name-brave } sistem nagrađivanja, koji je u stvari njegova sopstvena reklamna platforma. Ako pristanete na ovo, { -brand-name-brave } će prikazati tzv. “oglase koji poštuju privatnost” za koje možete, gledajući ih, zaraditi tzv. osnovni token za pažnju (Basic Attention Token). Tada korisnici { -brand-name-brave }-a mogu potrošiti svoje tokene na podršku stranica ili pojedinih saradnika koji im se dopadaju, a oni zauzvrat mogu pretvoriti tokene u stvarnu valutu.