Indian designer showcases clothes made of wood pulp at NYFW
India-born US-based designer Premal Badiani showcased her latest collection titled 'Root Cause', which is made from wood pulp, at the New York Fashion Week. She showcased her line in a virtual presentation. The collection aims to bring awareness about the human impact on the environment and to promote social responsibility by adopting sustainable fashion as a lifestyle choice.
India-born US-based designer Premal Badiani showcased her latest collection titled "Root Cause" at the New York Fashion Week and her inspiration was to "bring awareness of the human impact on the environment"."The inspiration behind this collection is to bring awareness of the human impact on the environment and to promote social responsibility by adopting sustainable fashion as a lifestyle choice," she said in a statement.Also read: Prabal Gurung's feminist NYFW collection misspelled an important word "The primary fabric used that is made from natural cellulosic fibers and produced from wood pulp, a natural renewable resource. This highlights the brand's philosophy of environmental awareness that believes caring about the planet is not a seasonal choice but needs to be done all year round. Through this collection, the brand wants to promote sustainable fashion in the luxury market," added Badiani.