Soapy 'Shower Beer' created by Swedish brewery
Swedish brewery PangPang has created a beer meant to be consumed in the shower. The 'Shower Beer' has a soapy flavour and a relatively higher alcohol content as compared to other beers. The brewery says the beer is "sweet, but strong" and "meant to gulp in three sips while standing in the shower."
A Swedish brewery called Pang Pang has partnered with a creative agency called Snask to create a product, that has become the ultimate elixir for a blissful shower.Appropriately dubbed as Shower Beer, this product is "sweet, but strong" and "meant to gulp in three sips while standing in the shower."The brewery's founder, Fredrik Tunedal, told VICE that he "wanted to optimise the experience of having beer in the shower by trying to customize a brew for this glorious occasion."It is strong and has  relatively high alcohol content (in regards to other beers) so that you can start feeling the happy shower beer effects quickly--even if a little water gets in the bottle and dilutes the libation.Also read: Is beer healthier than milk? PETA sure thinks soThis beer becomes even more sinful owing to its soapy flavour which is a perfect pairing for the shower.Also read: The Beer Cafe is offering a free beer to all the Sonam Guptas out thereThe founder also added, "We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must.The idea for a Shower Beer is a universal thing, I think. As a brewer I work long and hard days, and when I come home I'm often covered in malt dust (my girlfriend actually calls me Mr Malty Pants) and the shower is a gateway back to normal society."This drink has created quite a wave of excitement among beer lovers, it seems to fulfill many demands. The term "showerbeer" is tagged in over 31,000 Instagram posts.  So, when you're heading to the shower, and you want to quickly grab the right Beer from the fridge, this one will jump out onto your face, as there hasn't been a drink like this before. Also read: Vagina Beer to Urine Beer: 2016 was a weird year for the drink you really love(d)