text: A police officer in Toronto, Ontario, has dyed his hair hot pink in order to protest against homophobia, discrimination and any acts of bullying towards LGBT people. In celebration of Canada’s Day of Pink, an annual event aimed at raising more awareness and understanding about the LGBT community, police officer Ryan Willmer posted a picture of his fellow police officer Luke Watson on Twitter, promising that a series of images of Luke with pink hair would follow, if the first image was retweeted 500 times. 560 retweets later and Luke arrived at the station to the news that he would have to dye his blonde locks a bright and bold shade of pink, all in the name of spreading a message of tolerance and acceptance to the community. Tickled: Toronto officer Luke Watson was more than happy to sport his new hot pink hair in support of the Day of Pink event held on April 8 across Canada . Luckily for Ryan, Luke was more than pleased to undergo the transformation for the cause. A friend used spray-in hair color to transform his blonde locks to a shocking shade of fuchsia, and within no time Luke was ready to show off his new hairdo at the Day of Pink rally at Forest Hills Collegiate Institute in Toronto, where he arrived in a pink cruiser with his fellow police officers, who all wore pink shirts. The Day of Pink was born in Nova Scotia after two high school students intervened when a gay classmate, who was wearing a pink shirt, was being bullied. The pair of teenagers subsequently rallied with other members of the student body and donned pink in the days to come as an act of solidarity against bullying. Luke told Yahoo Beauty Luke said the response to his new hair color has been 'overwhelming'. Preparation: Luke donned a pink cape and held a can of spray-in hair color while awaiting his transformation . Quick work: Within moments, Luke's hair was a nearly-neon shade of pink . A prank gone pink: Ryan Willmer (left) received an overwhelming response after he volunteered his fellow officer Luke up for the makeover without him knowing . As for why Luke was the only one sporting the rosy locks, he explained that Ryan 'lacks in the hair department, so I am the guinea pig'. After Twitter lit up over the pics of Luke and his new do, the officers tried to keep the hype going with a new promise: to keep Luke's hair pink for seven days if they reach 1,000 retweets with an additional day for every 100 retweets on top of that. The numbers have already passed 3,600. 'I'll be keeping my hair pink for quite some time,' says Luke. 'I didn't think such a simple gesture would become such a big thing, but it has brought awareness and opens up discussion.' Result: Officer Ryan shared the photo of Luke on the left saying that 500 retweets would see his hair go pink, 1000 to keep it for a week and an extra day for every 100 thereafter .
target: Canadian policeman Luke Watson had his hair dyed as part of the Day of Pink event to fight against bullying in schools .
  The event was started after two students stopped bullies from harassing a gay classmate in Nova Scotia .