text: Most people might believe that being covered in face tattoos would make it impossible to land a job; but for one inked-up Canadian man the decision to cover his head, neck and arms in crude body art has actually earned him a lucrative career as a model. Vin Los, 24, gained notoriety last year for his tattoo-covered visage and his dreams of becoming the most famous man in the world; despite facing heavy criticism about his unique ink, Vin insisted that the Sharpie-like tattoos on his face, neck, chest, and arms 'embody pop culture', create 'a myth, a mystery' and would one day help him to achieve his goal of global fame. And while many may have doubted his chances of succeeding, it seems his unique look has actually started to pay off, as the Montreal-based model has landed a campaign for underwear brand Garçon Model. Scroll down for video . Inked in his underwear: Vin Loss, 24, stars in a new campaign for underwear brand Garçon Model that showcases his extensive body art . Baring it all: Modeling underwear allows Vin to show off his many tattoos, which include the names of cities like Baghdad, San Francisco, New York, and Kuala Luampur . The ads, which feature Vin posing in boxer briefs, put his tattoos on full display, spotlighting phrases like 'scream my name', 'iconic face', and 'my man is str8', as well as tattooed-on chest hair. 'You could look at me in a hundred years from now and really get the idea of what pop culture was like in the early 2010s,' he told Vice last year, adding that the words and phrases he chooses are inspired by YouTube songs, places, and other 'superficial' things. 'I want to be an image for people to look at, something that has an impact,' he says. 'Everybody who sees me is bound to ask questions: “Why fame? What’s his life like?”' Art history: Vin says he got his first tattoo around the age of 16; it's the logo for Le Coq Sportif on his chest . Flashing his fame: One of his most prominent tattoos, the word 'fame' written across his forehead summarizes Vin's biggest goal . Vin's extensive body art has taken him years to cultivate — while he now has 24 tattoos on his face and others on his arms, neck, chest, legs, and stomach, he started with a single rendering of the Le Coq Sportif logo when he was 16. He also insists that his tattoos are real, and has gone so far as to prove the designs are permanent by filming himself washing up, in order to show that the ink doesn’t come off when scrubbed. 'If I was indecisive, I don’t think I would write on my face,' he explains. Don't forget this face: Vin likes that his many tattoos make him memorable and thinks they make him a 'myth' and a 'mystery' Adding them up: Vin has 24 tattoos on his face alone, including the words 'guilty', 'play', and 'famous' Before breaking into modeling, Vin worked at a supermarket where he says he 'wanted to die'; now he hopes to build an empire and bring a paparazzi culture to his hometown of Montreal because he is disappointed that the city doesn't have a 'star system'. He also designs wallets, which he sells for $98 on his newly-launched website. Vin is not the first heavily-tattooed model to use his body art to earn modelling gigs; photographer Christian Saint recently released a book called Tattoo Super Models that features women covered in ink.
target: Vin Los, 24, poses in boxer briefs for underwear brand Garçon Model .
  The Montreal native has a selection of words tattooed on his face, neck, and body that look like they were scrawled on with a Sharpie .
  Vin's goal is to be the most famous man on earth and he insists that his body art embodies pop culture .