text: Pensioners are seven times more likely to develop serious skin cancer today than they were 40 years ago, research shows. Decades of cheap package holidays mean that thousands of retired people every year are paying with their health for sunburn they experienced in their youth. According to Cancer Research UK, men aged 65 and over are around ten times more likely to be diagnosed with malignant melanoma than those of their parents’ generation. Scroll down for video . Pensioners are seven times more likely to develop serious skin cancer today than they were 40 years ago, research shows . And older women are about five times more likely to develop this disease than someone of the same age were in the mid-1970s. Around 5,700 pensioners are now diagnosed with melanoma each year in the UK compared with just 600 a year four decades ago. Many of the patients being diagnosed today suffered cancer-causing sunburn when they were young, experts said last night. Although age is a major risk factor for melanoma, the huge increase is blamed on the cheap package holiday boom dating from the 1960s. Overall, 55.2 of every 100,000 people aged over 65 are diagnosed with skin cancer every year. In 1975 just 7.9 per 100,000 were diagnosed - a seven-fold increase. The figures are part of a worrying increase in incidents that affects all age groups. The continuing obsession with sporting a tan means the toll is likely to keep rising. Getting sunburnt once every two years can triple a person’s risk of developing the disease, scientists suggest . Getting sunburnt once every two years can triple a person’s risk of developing the disease, scientists suggest. Around 13,300 people across a wide range of ages are diagnosed with malignant melanoma in the UK each year making it the country’s fifth most common cancer overall and the second most common cancer in young adults aged 15 to 34. And with sunbeds still very popular, the number of diagnoses is expected to rise to 20,000 a year by 2027. In 1975 the figure was just 1,800. Professor Richard Marais, Cancer Research UK’s skin cancer expert: ‘It’s worrying to see melanoma rates increasing at such a fast pace, and across all age groups. ‘It’s very important for people to take care of their skin in the sun. ‘It’s also important for them to keep an eye on their skin and seek medical opinion if they see any changes to their moles, or even to normal areas of skin. ‘Melanoma is often detected on men’s backs and women’s legs but can appear on any part of the body.’ Each year, 2,100 Britons die from the disease. Dr Julie Sharp, Cancer Research UK’s head of health information, said: ‘Many cases of malignant melanoma, the most serious form of skin cancer, are preventable by taking precautions in the sun and making sure you don’t burn. ‘Sun damage accumulates over time so avoiding sunburn - and sunbeds - is key, as well as getting to know your skin type so you don’t overdo it on the beach or even in the garden. ‘You can burn at home just as easily as you can on holiday, so remember to spend time in the shade, wear a T shirt and a hat to protect your skin and regularly apply sunscreen that is at least Factor 15 and has four stars. ‘Swapping bad sun habits for good ones could save your life.’ Sue Deans, a 69-year-old retired teacher and mother-of-three from Croydon, south London, who was diagnosed with malignant melanoma in 2000 after having a mole removed, said: ‘I was part of the generation where package holidays became affordable and you could go abroad nearly every year. ‘I don’t think there was much understanding at the time about the impact that too much sun can have on your risk of getting skin cancer. ‘And I loved the sun but suffered quite a bit of sunburn over the years. ‘I’ve always been quite body aware so my cancer was spotted early. ‘I had successful surgery and have been healthy since, but I’m always vigilant in keeping an eye out for anything unusual or persistent that might need to be checked. ‘Now I make sure my grandson knows the dangers of getting caught out in the sun.’
target: Decades of cheap holidays means retirees are paying for sunburn in youth .
  Men over 65 ten times more likely to have disease than parents' generation .
  Around 5,700 pensioners now diagnosed with melanoma each year in UK .