text: Libertarian icon Rand Paul has beefed up his campaign store ahead of his announcement this morning that he would compete for the Republican nomination for president next year. Like Paul, the Kentucky senator who made a name for himself by championing issues not typically associated with the GOP such as criminal justice reform and privacy protections, much of the 'Rand' 2016 SWAG is unconventional. Rand fans will still find the usual array of yard signs and bumper stickers. But they'll also have the opportunity to sport their support  through Macbook skins and woven blankets that feature Paul's face, 'Stand with Rand' flip-flops and car mats and a host of other unique items like the 'NSA Spy Cam Blocker.' Scroll down for video . Libertarian icon Rand Paul has expanded his campaign store to include an array of unconventional SWAG, including the 'Rand on a Stick' item feature above, as he kicks off his presidential campaign . An ophthalmologist by trade, the store contains eye charts bearing Paul's name and his campaign slogan because 'we need a president who can see clearly,' as the site states . For $75 Paul fans can own a throw rug featuring the Kentucky senator. It also comes in a Constitution theme for the same price . 'Sure it might be fun to have Rand in your living room at night engaging in deep discussions about objectivism, libertarianism, conservatism and a few other isms,' the description for the item reads. 'In the absence of that, curl up on your couch with the Rand blanket. It's the next best thing to him being there.' The freshman senator's expansion of his campaign store to include 'Paul for president' items preceded an announcement this morning on the website that said: 'I am running for president to return our country to the principles of liberty and limited government.' An unofficial candidate for the last year, the statement made formal the tea partier's entry into the 2016 contest a few hours before he was scheduled to hold a campaign kick-off in his home state. He'll spend the rest of the week rallying supporters in early presidential primary states New Hampshire, South Carolina, Iowa and Nevada, in that order, before making his back to Washington for his day job. The Senate is currently in the midst of a two-week break in honor of the Easter and Passover holidays. Loyalists of the 52-year-old freshman senator and his father Ron, a former Texas representative who sought the presidency in 2008 and 2012, are known for the fervency of their support and organizational skills. Tonight they'll celebrate the younger Paul's entry into 2016 competition with 'Stand with Rand' #LibertyKaraoke parties across the country. Running on the slogan 'Defeat the Washington Machine, Unleash the American Dream' and promoting himself as 'A Different Kind of Republican,' Paul's campaign store reflects the 52-year-old lawmaker's efforts to appeal to a new generation of conservatives- fiercely independent young adults who are just as likely to vote for GOP politicians as they are Libertarian candidates or nobody at all. Playing off the Stand with Rand theme, the description accompanying a pair of $20 sandals in the store says, 'no, really stand with Rand in official campaign flip flops.' Beer steins and t-shirts rock an 'unleashed' dog wearing patriotic sunglasses and holding an American flag in his mouth. The item bound to draw the most attention, however, is the campaign's 'NSA Spy Cam Blocker' that allegedly protects users from the preying eyes of the government. 'That little front facing camera on your laptop or tablet can be a window for the world to see you - whether you know it or not!' the item's page warns . For $100 Paul's supporters can purchase branded versions of cornhall, the bean bag toss game that's especially popular with the southerners from Paul's native region . And for $1,000 they can become the owner of an autographed Rand Paul pocket Constitution. 'It's size is perfect for comfortable carrying in the pocket of a sport coat, a purse, laptop bag or in the back pocket of some worn out jeans,' the site says . For $100 Paul's supporters can purchase branded versions of cornhole, the bean bag toss game that's especially popular with the southerners from Paul's native region, and for $1,000 they can become the owner of an autographed Rand Paul pocket Constitution. 'It's size is perfect for comfortable carrying in the pocket of a sport coat, a purse, laptop bag or in the back pocket of some worn out jeans,' the site says. And there's the 'Rand on a Stick' posters of Paul's head, attached to a stick. 'Sure, there are a lot of things you can get on a stick, but can you get the next leader of the free world on a stick? Huh? 'These Rand Paul freedom paddles are printed on sturdy corrugated plastic and are great for rallies, parades, meetings, operas, church services that lack air conditioning and so much more,' the description reads. 'This purchase comes in a set of 12. That's right, one for every friend and family member.' Playing off the Stand with Rand theme, the description accompanying a pair of $20 sandals in the store says, 'no, really stand with Rand in official campaign flip flops' Running on the slogan 'Defeat the Washington Machine, Unleash the American Dream' and promoting himself as 'A Different Kind of Republican,' Paul's campaign store reflects the 52-year-old lawmaker's efforts to appeal to a new generation of conservatives . Paul supporters can also purchase Stand with Rand floor mats for their vehicle, priced at $70 . Beer steins and t-shirts rock an 'unleashed' dog wearing patriotic sunglasses and holding an American flag in his mouth . An ophthalmologist by trade, the store also contains eye charts bearing Paul's name and his campaign slogan because 'we need a president who can see clearly,' the site states. 'Professionally, he has corrected the vision of thousands and now will do the same thing in the White House.. and we're not talking about a new prescription for President Obama,' the site teases. The item bound to draw the most attention, however, is the campaign's 'NSA Spy Cam Blocker' that allegedly protects users from the preying eyes of the government. 'That little front facing camera on your laptop or tablet can be a window for the world to see you - whether you know it or not!' the item's page warns. Paul backers can 'stop hackers and the NSA' from spying on them for low price of $15. 'Safe and practical,' the site says.
target: The freshman senator beefed up his campaign store ahead of his presidential announcement this morning .
  Rand fans will find the usual array of yard signs and bumper stickers - but they'll also be able to sport their support with more unique items .
  Macbook skins and woven blankets feature Paul, flip-flops and car mats bear the slogan 'Stand with Rand' and there's branded cornhole boards .
  For $1,000 supporters can buy pocket Constitutions signed by Paul .
  Paul's campaign store reflects the 52-year-old lawmaker's efforts to appeal to a new generation of conservatives .