text: 'Insta-fame' is the latest criterion for models wanting to book jobs, according to leading Australian modelling agencies. While being beautiful, fit and healthy is expected, it's all about a demand for the 'influencer' now. Thanks to the proliferation of social media, in order for modelling agencies to keep up with client demand, 'influencer' and 'blogger' divisions are now being added to their traditional model portfolio. General manager of Vivien's Models Catherine McGill told Daily Mail Australia that they launched an 'influencers' section two months ago because of the growing need to accommodate client demand for social media numbers. Scroll down for video . Influencer: Gigi Hadid is one of many in-demand models whose social media following is as much a draw card as her good looks for clients booking her on jobs . Self-made model: Mimi Elashiry turned her social media following into a modelling career . Big on Instagram: Elashiry has almost 700,000 followers . 'Our bookers  were giving me feedback that clients wanted models who might be blonde, beachy and had a high social media following,' she said. 'Now when we’re booking talent, in negotiation process, we talk about the girls numbers.' McGill says the average expectation of clients will range anywhere between 10,000 - 300,000 followers. 'It’s not hard and fast number, but 10,000 is the minimum number clients are asking for,' she said. 'So if models are getting up to that, they might get added to our 'Influencer' page.' Joseph Tenni of Chadwick Models told News.com.au that 'It’s not unusual for a client to ask “how many followers does she have?” before they ask what they look like.' Chic Management also started a 'blogger' management division two years ago. Of influencer: Prestigious model agency Vivien's has introduced an 'Influencer' page noting their models' social media stats . 'That line of just being a model is being blurred': Bloggers and influencers are now being snapped up by agencies capitalising on their following . General Manager Paul Thomas says it's now where all the money is being spent, with clients seeking hard and fast brand promotion. 'If you  think about it, your brand can send their product straight to someone's pocket rather than printing a catalogue in store and waiting for a customer go collect it.' Thomas told Daily Mail Australia it's all about the elusive 'cool girl' appeal. 'Influencers are like a captain of the ship - because there is so much information out there, people turn to models, fashion people and talent and begin liking what they are liking.' 'We do have clients that  book in a traditional sense, but new up-and-coming brands want a ‘cool girl’ with vast social numbers that they can book a campaign off the back of the model's social media,' he said. It's this combination of 'cool girl' meets followers and a 'lust-have' lifestyle that Thomas said is really drawing in clients, and models are now being trained how to self-promote on their Instagram to get work. International: American Alexis Ren has over 1.6million followers, and is in demand Down Under as much for her looks as her army of followers . 'Now that line of just being a model is being blurred, people want to know about the model but it's got to be organic, you can smell when it’s all a bit too staged,' he said. Thomas said health and fitness is very 'on brand' at the moment, so that's something the girls are encouraged to promote, which most of them naturally will as they stay in shape. 'With new faces we sit down with them and do social media training, to make sure those girls are representing us as well. We don’t need them to be serious posters, just once or twice a day, or one every day.' Chic manage American model Alexis Ren, who has over 1.6 million followers and has shot previous campaigns for Australian label General Pants. 'She has 1.6 million followers, a  huge following in Australia, her boyfriend is this amazingly good looking surfie and her Instagram is a mood board that makes you want to be on holidays with them.' Thomas said it's a coup for Australian brands because she is not only 5’8, beautiful and blonde  but  she is 'insta-famous', has an increase of 45,000 followers per week and has a boyfriend with almost a million followers, so they have the tools they need to sell her as a talent. Chic Management also says bloggers like Sarah Donaldson from Harper and Harley and Brooke Testoni have scored major campaigns with Oral B and Pandora  based on their social outreach and style.
target: Australian model agencies reveal new demand for social media following .
  Gigi Hadid and Mimi Elashiry are examples of models with huge followings .
  Clients demand models have a minimum of 10,000 followers .
  Models are learning to self-promote as part of their job .
  Agencies Chic  and Viviens now have 'influencer' and 'blogger' divisions .