text: Football Shirt Friday got into full swing as celebrities showed off their favourite kits in support of The Bobby Moore Fund for Cancer Research UK. Fans were asked to unite against bowel cancer by donning a football shirt – old or new – in memory of 1966 World Cup-winning captain Bobby Moore. Moore died from bowel and liver cancer on February 4, 1993, at the age of 51, and Bianca Westwood, Rob Lee and Clare Balding were among those showing their support on social media. Bianca Westwood shows off her kit for Football Shirt Friday and urged those on Twitter to donate . Former Charlton Athletic and Newcastle United player Rob Lee got involved in Football Shirt Friday . The official PFA account on Twitter showed off Paul Davis wearing his 1993 Coca Cola Cup shirt . Clare Balding was another who took to Twitter to show off her Pele shirt in support of The Bobby Moore Fund . Ian Abrahams (Moose) and Danny Murphy chatted about Football Shirt Friday on TalkSport on the morning . This is the third annual Football Shirt Friday, and it kicked off in April to coincide with Bowel Cancer Awareness Month. On The Bobby Moore Fund's website, they write: 'Our only opposition is bowel cancer. No matter who you support, join us on Football Shirt Friday and raise money for the Bobby Moore Fund. 'You can unleash that vintage classic, brave the challenge of wearing a rival shirt or represent your local team. Can't make the 17th? Then pick any Friday in April.' To sign up or donate visit footballshirtfriday.org or join the conversation on Twitter by using the hashtag #FootballShirtFriday.
target: Fans were asked to unite against cancer by donning a football shirt .
  It is in support of The Bobby Moore Fund for Cancer Research UK .
  Moore died from bowel and liver cancer on February 4, 1993 .