text: Bobby Moore's granddaughter celebrated her wedding with an intimate family celebration in London yesterday. Poppy Moore, 23, wed her childhood sweetheart Sam Myers at Chelsea Register Office with only 12 loved ones before hosting a reception for 50 at the Mayfair Hotel. The bride wore a knee-length white dress and carried a bouquet of white roses, which poignantly also contained a picture of her father Dean, who died in 2011 aged 43. Scroll down for video . Poppy Moore married Sam Myers at Chelsea Register Office yesterday . Sam Myers with bride Poppy, her mum Sara and grandmother Tina Moore at Chelsea Register Office . She wore her hair in a half up-do, with a Sixties-style beehive - perhaps in reference to her grandfather's heyday. Her chic dress had white flower detail embroidered on the bodice, while layers of tulle gave the skirt extra volume. Among the guests were Poppy's mother Sara and her grandmother Tina, Bobby's first wife. Poppy was only 18 months old when her famous grandfather died in February, 1993. The England and West Ham legend who captained the 1966's World Cup winning side was only 51 when he lost his battle with bowel cancer. She and Bobby's two other grandchildren Freddie and Ava marked the 20th anniversary of his death in 2013 by placing the ball on the spot for a West Hame home game, the club he captained for ten years. Poppy Moore poses with her new husband Sam Myers and mum Sara . Poppy is also involved with the Moore Family Fund to fight bowel cancer. Her mother Sara told The Mirror: 'Bobby would’ve been very proud of his granddaughter and very happy. She is a beautiful young lady and a credit to us all. 'It was a very special day, it was lovely. Her father Dean would have been so proud of her, too. It’s such a shame that he couldn’t be with us.' The Moore family experienced tragedy when Poppy's father Dean died young. Poppy, who was just 19 at the time, paid an emotional tribute to 'the best man in my life'. Bobby, who would have been 74 yesterday, met his first wife Tina in 1957 and the pair, who lived in Chigwell, Essex, had two children Dean and daughter Roberta. They separated in 1984 and divorced in 1986 and Bobby got together with Stephanie Parlane-Moore, who he married in 1991. World Cup Hero Bobby Moore holds the trophy aloft after England's 1966 triumph . Poppy (left) and Bobby Moore's grandchildren Freddie Moore-Hobbs (centre) and Ava Moore-Hobbs (right) walk out to the pitch before the Premiership football match between West Ham and Tottenham at the Upton Park stadium, London, 25 February 2013 .
target: Poppy, 23, married childhood sweetheart, Sam Myers in Chelsea .
  Couple said vows in front of 12 guests before reception at Mayfair Hotel .
  Poppy carried picture of father Dean, who died in 2011, in her bouquet .