text: He shot to fame as everyone’s favourite nostril flaring lothario on Made In Chelsea. And now, Andy Jordan, who was named one of London’s best-dressed men by American GQ, is hoping to follow in his fellow co-stars' footsteps and make a name for himself as a fashion designer. Following the lead of Ollie Proudlock and all of the show's ladies, Andy has launched his very own line of surf-inspired city wear called Jam Industries. Made In Chelsea star Andy Jordan is keen to make a name for himself as a fashion designer and stars in a spring/summer beachy campaign for his clothing range, Jam Industries . To celebrate the launch of the new spring/summer collection, Andy, an avid surfer, stars in a campaign shot on West Wittering Beach, the closest surf school to London. Andy, who co-owns a surf school in Devon, where he is an instructor, said: 'Jam Industries is a city surf brand, set up by two brothers longing to get out of town and into our wetsuits.' Andy has launched his very own line of surf-inspired city wear with his younger brother . Andy, an avid surfer, shot a campaign on West Wittering Beach, the closest surf school to London . Reality TV star Andy also co-owns a surf school in Devon, where he is an instructor . He continued: 'We understand that not everybody can live on the beach, but almost everybody wants to. Our aim is to provide a lifestyle clothing brand inspiring people to get out of the city and get wet at the coast. 'We believe surfing is not just a sport, it's a culture, and one which doesn't have to be left behind when you leave the beach. There may not be surf in cities, but there are definitely surfers.' Andy, who famously dated co-star Louise Thompson, also has a career as a fledgling singer and regularly performs gigs around the country. The fashion designer, who sat front row at countless fashion shows this season, will be returning to our screens on Made In Chelsea next month when viewers will see the addition of five new cast members. Andy says he believes surfing is not just a sport, it's a culture - and that's why he's designed a range of men's and women's clothes for beachy city goers . Andy will be returning to our screens on Made In Chelsea next month and viewers will see the addition of five new cast members . Andy, pictured, left, on stage, and, right, at London Fashion Week, is also a talented musician .
target: Andy found fame in Made In Chelsea and dated Louise Thompson .
  Has his own line of surf-inspired city wear called Jam Industries .
  Models spring/summer collection on beachy shoot .