text: Celebrity chef Pete Evans has lost yet another profitable deal after being dropped as a celebrity ambassador by the national salad chain, Sumo Salad. The food chain are strongly denying that this move is related to Evans' recent paleo controversies, and maintains that the decision to not renew his two-year contract was made a long time ago. This comes at the same time that Evans announced that his disputed baby cookbook 'Bubba Yum Yum: The Paleo Way' will become a self-published digital book to be released this month. Scroll down for video . Pete Evans has been dropped as the celebrity ambassador for popular salad chain 'Sumo Salad' This has come after his paleo cookbook for infants was delayed due to fatal health concerns . The head of marketing for Sumo Salad, Petra Orrenius has told news.com.au that they had a positive collaboration with Pete Evans but had been with him for too long. They have decided to take their marketing in a different direction and this does not include Evans. Sumo Salad maintains that their decision was not due to Evans' paleo controversies . 'I think often when you’re trying to make a difference you have to be a bit radical and stand out. We’ve always been very supportive of Pete and we’re happy with that,' Orrenius said. Pete Evans' paleo cookbook for infants  had been delayed over grave concerns about a recipe for baby formula made from liver and bone broth. 'In my view, there's a very real possibility that a baby may die if this book goes ahead,' said Professor Heather Yeatman, president of the Public Health Association of Australia. However, the book is reportedly set for release online amidst the controversy. 'We now know that [Bubba Yum Yum] will be released by the end of the month,' Evans posted on his Facebook on Thursday afternoon. Bubba Yum Yum: The Paleo Way is set to be self-published at the end of this month as a digital book . The book is co-authored by Charlotte Carr (left) who is also facing critics after it was revealed that she has been doing voice-overs for fast-food chains . His career as a judge on the hit TV show, 'My Kitchen Rules,' is reportedly already on thin ice, but his co-authors are also facing their share of criticism. Australian Women's Weekly have reported that Naturopath Helen Padarin has been slammed by the Health Care Complaints Commission with sources saying she breached their codes of conduct. She reportedly provided incorrect information over the nutritional comparisons between breastmilk and baby formula made of liver and bone broth - a recipe in Bubba Yum Yum. Blogger and co-author, Charlotte Carr has also joined negative headlines after it was revealed that she has been doing voice-overs for fast-food chains KFC, Coca-Cola and Cadbury's whilst promoting a paleo lifestyle.
target: Pete Evans dropped as a celebrity ambassador by food chain Sumo Salad .
  The salad chain are denying this is related to his paleo controversies .
  Evans' infant cookbook Bubba Yum Yum: The Paleo Way was set for release on Friday March 13 but was delayed due to health concerns .
  It is co-authored with blogger Charlotte Carr and naturopath Helen Padarin .
  The book is becoming a self-published digital book released this month .