text: In this day and age, everything is personalised - from alarm clocks that measure your perfect amount of sleep to fashion brands that use social media to connect with each individual customer. So it was only a matter of time before the make-up industry jumped on the bandwagon. The newest generation of beauty products will be personalised to meet all your particular needs - from bespoke mascaras and eyeliners to foundations and powders unique to you. Scroll down for video . The newest generation of beauty products will be personalised to meet all your particular needs . Eyeko London's Bespoke Mascara (£28) comes in dozens of brush shapes . Eyeko London is just one brand taking advantage of the trend with the launch of its new Bespoke Mascara (£28), offering more than 100 different combinations of brush shape and formula to suit your lashes. At Eyeko's Bespoke Eye Wardrobe in London's Harvey Nichols, which launched earlier this month, customers can choose between dozens of brush shapes - from thick wands for a dramatic Sixties look to skinnier ones for lengthened, separated lashes. The mascaras, containing natural ingredients like conditioning shea butter and hydrating keratin, are created on site and then wrapped in monogrammed packaging to complete the personalised theme. Co-founder Nina Leykind said: 'It's like the Baskin Robbins of mascara. Getting it right is about the combination. One doesn’t work without the other. 'Even if you have an amazing brush for you, if it’s put together with the wrong formula then it doesn’t work.' Foundation, too, is set to see a surge in personalisation. Beauty brands have long promised customised foundation, but finding that perfect shade and texture is easier said than done. Enter Cover FX Custom Cover Drops (£36) a new game-changing alternative to foundation which can transform your entire make-up collection. Cover Drops, which are based on a colour palette of neutral, pink and gold, can be mixed with any of your favourite moisturisers, oils, serums or other foundations to create your preferred texture and finish. Using 'Flash Fusion' technology, as soon as the drops are added to a beauty product, they blend in flawlessly, leaving behind only pure pigments and instant tint. Cover FX Custom Cover Drops (£36) can be mixed with any of your favourite moisturizers, oils, serums or other foundations to create your preferred texture and finish . It's not just make-up that is increasingly becoming tailored to your personal needs. Skincare brand Jennifer Young offers customised moisturisers, serums, cleansers and toners made with the particular ingredients that your skin craves. Customers who visit the Jennifer Young website specify their gender, age, problem areas, preferred scent and skin sensitivities, among other options. They are then presented with a selection of made-to-order products designed to enhance their particular skin type, with prices starting at £20 for a custom-made toner. Not only are beauty brands creating more and more customised products, but shops and department stores are also taking note of the bespoke trend by launching services to help customers create their own blends. Harvey Nichols' newly-launched Beauty Concierge (pictured) is  a personal shopping service  for make-up . Harvey Nichols' newly-launched Beauty Concierge, for instance, is like a personal shopping service specifically for make-up. Customers who book a complimentary appointment meet with a Beauty Adviser, whose mission it is to seek out your ideal lipstick, fragrance or skincare, with no bias towards particular brands. According to Daniela Rinaldi, group beauty buying director at Harvey Nichols, bespoke products are most certainly the future of beauty - and customisation is only going to get bigger. 'I think the one size fits all concept just simply doesn’t cater to customers’ individual needs at all times anymore,' she explained. 'Whilst there is still definitely a market for ready-to-wear beauty, we are seeing an increase in our customers wanting to know that the product they are using is right for them; many don’t want to learn this through a process of trial and error.'
target: Bespoke mascara and foundation are part of the newest generation of personalised beauty products .
  Skincare brands are also increasingly tailored to  specific needs .
  Harvey Nichols says 'one size fits all concept  simply doesn't cater to customers’ individual needs at all times anymore'