text: Ever decided against an outfit because you've already been tagged in it on Facebook? You're not alone. Britons apparently spend £815million a year to ‘social media proof’ their wardrobe, with men forking out more than women, according to a new study. The research into the rise of the 'insta-wardrobe', which polled 2,000 adults, revealed  nearly one third buy new clothes just to avoid being multi-tagged in the same outfit. Brits spend £815m a year to 'social media proof' their wardrobe, according to a new survey . Almost a fifth said that they would refuse to wear an outfit again if they knew there was a chance of appearing wearing the same thing online, the study showed. And, in a surprising result, men appeared to be the most social-conscious gender, spending an average of £61 to safe-guard against this modern day anxiety, as opposed to women’s £53.50. As social media has made fashion and style more accessible than ever, it drives how we shop and what we wear. Facebook recorded 1.39 billion users at the end of 2014, with Instagram growing to over 300 million users with over 70 million photos and videos being shared every day. Almost a fifth of those polled said that they would refuse to wear an outfit again if they knew there was a chance of appearing in the same outfit online (stock image) Fashion industry commentator Lily Melrose says she is constantly inspired to try new styles by other bloggers on social media . The average adult has 338 Facebook friends, meaning their style selfies are being reviewed and commented on by hundreds of people with each upload. Indeed, one in four of those surveyed by TK Maxx said that gaining comments and likes on their outfits on social media inspires them to try new styles. And sources of style inspiration are also changing; 11 per cent of those polled credited bloggers as more inspirational than fashion designers, with fashion news often breaking exclusively via Facebook and Twitter. Bloggers are now gracing the cover of Vogue and fashion designers are live streaming their shows. Lily Melrose, fashion blogger and industry commentator, commented: 'Instagrammers and bloggers are undoubtedly the new tastemakers of obtainable and relatable style. 'Social media has totally changed the face of fashion today and the way we shop. 'The beauty of social sharing sites is that you can be inspired by such a wide range of people, from your friends, bloggers, celebrities and family. 'On social media there is something for everyone as unique and individual looks are celebrated and shared. 'I can’t count the times I’ve been inspired by another blogger or someone on my Instagram page to try something new and I love sharing my looks with my readers.' Deborah Dolce, Group Brand & Marketing Director at TK Maxx said: 'Social media is moving people toward a wide range of fashion ideals and style icons. 'While celebrity culture is still strong, we now look to a much broader base of people for inspiration from our friends to bloggers to online style trailblazers. Social media platforms enable us to express ourselves freely and showcase our personal style.'
target: Brits spend £815 million a year to 'social media proof' their wardrobe .
  Survey shows that men spend more money than women .
  One third of Brits admitted to buying new clothes to avoid multi-tagging .
  Blogger Lily Melrose says social media has changed the face of fashion .