text: A hotel owner believes he has found the perfect solution for revitalising his flagging business - by converting it into a swingers' paradise. Jon Huxley, 46, hopes to cash in on the Fifty Shades of Grey effect and attract guests from the gay and swinging communities at his hotel Westward Ho! in Folkestone, Kent. He plans to install sex swings, bondage rooms and dungeons and have rooms of differing sizes to cater for couples and multiple groups. Jon Huxley, standing outside his hotel Westward Ho! in Folkestone, Kent, is looking at 'developing' his premises to cater for swingers . He hopes the craze in Fifty Shades of Grey, starring Jamie Dornan as Christian Grey and Dakota Johnson as his object of affection Anastasia Steele, can help transform his business. He said: 'We have plans to attract tourists from the gay and swinging community for short breaks and weekends of adult fun. 'Obviously a lot of equipment will need to be installed like swings, bondage rooms, red room of pain and dungeons of delight. 'We would be having these events each weekend and accepting tourist guests during the week. 'Food and drink will be provided as part of an all-inclusive hotel package and it would be a civilised and friendly environment.' Mr Huxley will be hoping to recreate scenes like this from the hit film Fifty Shades of Grey . Clothing will be optional and privacy for our guests will therefore need to be ensured. 'It is not intended to be a seedy or dirty business. It is a respected clientele who enjoy taking their clothes off.' Mr Huxley said he has decided to appeal to the swinging community after rowing with the council over the use of Grade-II listed building. Jon Huxley hopes the change in hotel ethos can see his business grow . For months he had been in a dispute with Shepway District Council over complaints about its use as a house of multiple occupation for homeless people. Councillors voted for an enforcement notice after neighbours complained of anti-social behaviour. Mr Huxley said the complaints had been about anti-social behaviour and noise from the street rather than from inside the property. He said he would not need a council entertainments licence because there would be no live entertainment, loud music or dancing. Asked what locals might think of his plans he said: 'I do not involve myself in what happens behind their closed doors and they should not involve themselves in what happens behind mine. 'I have bills to pay and the income has to come from somewhere. They have seen fit to take away my current source of guests so I have to look for other sources. 'I can't attract tourists because there isn't a market for it anymore and that is a fact I have to deal with. 'This is a growing market and I can't think of any other market that is growing at the rate of this one. 'Fifty Shades of Grey has been a phenomenal success and this is a sleeping giant in terms of the opportunities that are there.' Mr Huxley, who has owned the hotel for 13 years, said the special weekends would be controlled through advance bookings rather than being open to casual callers. They would be advertised predominantly through the internet or word of mouth with some advertising in 'appropriate places'. A spokesperson for Shepway District Council told MailOnline Travel: 'We would expect the owner to contact the council to discuss any licensing requirements, and to obtain listed building consent for internal works. 'The premises has currently got planning permission to be used as a hotel but does not hold a premises licence to sell alcohol. 'Anything the owner wishes to use it for outside permitted use may well require planning permission or new licences.' Mr Huxley hopes to install swings, bondage rooms, red room of pain and dungeons of delight (film still from Fifty Shades of Grey) It is unknown what the residents in Folkestone, Kent, will make of Mr Huxley's plans .
target: Jon Huxley, 46, hopes to cash in on the Fifty Shades of Grey effect .
  Plans for complete transformation of Westward Ho! in Folkestone, Kent .
  Describes the expected environment to be 'civilised and friendly'