text: Furious parents have launched a campaign to overturn a primary school headteacher's decision to ban all drinks except water during the school day. Headteacher Linda Shute has banned children from consuming drinks - including tea, coffee, fruit juice and soft drinks - in a bid to protect the long-term health of pupils at Rowdown Primary School in New Addington, south London. But some parents believe the water-only rule is too strict, claiming many children go all day without a drink because they do not like water. Scroll down for video . A headteacher is forcing primary school pupils to only drink water during the school day after banning all other drinks, including fruit juice . Samantha Moore, who launched the petition, said: 'As a mother, I have the right to choose what my son drinks.' Another campaigner, Anela, from Croydon, added: 'They should be able to drink whatever they want and not just water because some kids don't like water.' Mrs Shute, who announced her aims by enforcing the rule in a school newsletter last month, said: 'The water-only policy is being very well supported by parents and children. 'Thank you for this and know in your hearts, if you have any doubts, this policy is for the long-term health of all your children.' But her move provoked a backlash from some, who branded it a 'joke'. Alan Fay said: 'It's about time that schools started looking after the kids again and stop just doing what is told by the powers above.' Gemma Irwin, from New Addington, added : 'I believe that it should be up to the parent what their child drinks. 'If teachers are allowed tea and coffee, why can't a child have a bottle of juice or flavoured water?' But the school has defended its decision. The rule has been enforced to protect the long-term health of pupils at Rowdown Primary School (pictured) in New Addington, south London . It follows a similar ban which sparked anger at Valence Primary School in Dagenham, east London, when it was introduced in January last year. Headteacher Elizabeth Chaplin brought in the new rule as part of a 'health drive' and drinks other than water were poured down the sink. In June last year, children at Carlton Central Infants' School in Nottingham, were barred from drinking fruit squash - a measure opposed by some parents. Tam Fry, chairman of the Child Growth Foundation and spokesman for the National Obesity Forum, is among campaigners who have pushed for healthy drink options in schools. He has praised schools that clamp down on sugar-filled juices, which he believes should be limited to one small glass a week. Mr Fry said: 'Fruit juice is known to be really laden with sugar, and it needs to be a treat - not an everyday occurrence. The preference in schools should be water, which is hugely beneficial.'
target: Headteacher Linda Shute has banned tea, coffee, fruit juice and soft drinks .
  Pupils at Rowdown Primary School in New Addington can only drink water .
  But outraged parents have launched a campaign to overturn the decision .
  They claim children are going all day without a drink because they don't like water .