text: When you're a Barbie girl in an Instagram world, life in plastic isn't just fantastic - it also gets you more than 730,000 followers. Since Barbie's style Instagram account launched last August, swarms of fashion lovers have become fans of her 'official style feed', watching as the Mattel icon models an impressive collection of Barbie clothes that even includes pieces by top designers. Racked recently got the behind-the-scenes scoop on all the outfit changes, international trips, and VIP invites that go into producing the doll's hugely popular page. Pretty popular: Barbie's style-centric Instagram account, @BarbieStyle, is painstakingly planned - and now has three quarters of a million followers . Wow-worthy wardrobe: Barbie has 'thousands' of pieces, most of which are one-of-a-kind and made especially for her Instagram account by the brand's director of design . The idea for  Barbie's fashion-focused Instagram page came to be when Barbie's vice president of design, Kim Culmone, realized that in addition to the official @Barbie account - which promotes the brand's products - the doll could also be presented in a more editorial way, taking inspiration from fashion magazines. The page for @BarbieStyle, she told Racked, tells the story of Barbie's role in pop culture today as a 'contemporary girl with an aspirational lifestyle'. Unlike the main Barbie account that targets children and parents, @BarbieStyle aims to attract trendy twentysomethings - so instead of mermaid and princess costumes, followers get fashion-forward outfits 'firmly rooted in reality'. Along with Barbie director of design Robert Best and Zlatan Zukanovic, the account's creative and photography lead, Ms. Culmone soon grew @BarbieStyle to have even more fans than the original @Barbie page, which has 434,000 followers. Chic at Coachella: Barbie travels to buzzed-about events like Coachella, pictured here, with friends, Ken, and sometimes even her dog . Fashion week regular: The @BarbieStyle account captioned this photo in front of the London Eye: 'Just landed in London...the best way to cure jet lag? Hit the city for the sights and fresh air!' Total jetsetter: The account's creators really pose Barbie in front of famous landmarks - not pictures or green screens - including Notre-Dame, left, and La Belle Epoque restaurant, right, in Paris . But @BarbieStyle doesn't just have more followers than @Barbie - this doll also has a much more glamorous life, juggling trips to Paris with shopping sprees rather than multiple careers as an astronaut, pastry chef, and lifeguard. She also has an entourage to take her wherever she goes. Some combination of Ms. Culmone, Mr. Best, and Mr. Zukanovic travel to each location that Barbie visits, including London, Paris, and New York for Fashion week, California for Coachella, and Miami, Florida for Art Basel. Once she arrives, Barbie gets the star treatment: Mr. Best creates almost every one-of-a-kind piece Barbie wears and uses a professional camera, not a smartphone, to take the shots. 'She travels with an entire wardrobe,' Ms. Culmone said. 'Thousands of accessories! Ken and her friends and her puppy come too - she does have an entourage.' Mr. Best added: 'We pretend she’s a little person going to do all these things, so we think, "How would she do them? What would she wear? What would her point of view be?" If Barbie’s like our celebrity and we’re her team, you don’t want her to falter!' Party hopping: This photo of Barbie in a glamorous gown was captioned: 'Kicking off this #GoldenGlobes weekend at the #WMagShootingStars event. Thanks for having me @wmag & @hugoboss! [sic]' Moschino model: @BarbieStyle caption this photo: 'It’s @Moschino mania! A few of my favorite looks from the Spring/Summer 2015 collection by @itsjeremyscott [sic].' Trendy toy: @BarbieStyle 'called in a professional' when Rachel Zoe appeared on the doll's account, left; @BarbieStyle also posts photos of only clothing an accessories, like this lookalike Dior bag, right . The trio even has a PR firm, KCD, to organize event invitations and requests to dress Barbie. 'You have the same kind of conversations you would have if this were a celebrity,' said Mr. Zukanovic. One notable designer to style Barbie is Moschino's Jeremy Scott. In fact, his spring/summer 2015 collection included a range of Barbie-inspired outfits, and he has dressed the doll for several photos on the @BarbieStyle Instagram account. Karl Lagerfeld, Rachel Zoe, and fashion blogger Chiara Ferragni have also appeared on the page. 'It brightens people's days because it's so silly and it’s so fun and it’s so different from anything you see out there,' Mr. Zukanovic said.
target: The account's creators have made 'thousands' of one-of-a-kind pieces for the iconic doll .
  She actually travels to New York, Paris, London, and Miami to be photographed in beautiful outfits .
  Famous designers like Moschino and Rachel Zoe have styled her .