text: They say there’s no such thing as a free lunch, but that will not be the case on Virgin Australia domestic flights as it will now serve complimentary food on all its flights. On Wednesday Virgin Australia launched complimentary food on all flights across the Australian domestic network. The latest introduction of free food will be part of a package that will also include free checked baggage on all domestic flights, which will complement the free in-flight entertainment on offer already. Scroll down for video . Virgin Australia domestic flights it will now serve complimentary food on all its flights . Virgin Australia hailed the move as further proof as another step in its transformation into a premium, contemporary, full service airline. Virgin Australia Chief Customer Officer, Mark Hassell confirmed this saying Virgin Australia was committed to maintaining an excellent service and to continue to put customers first. ‘We’re delighted to announce that the Virgin Australia product offering now includes complimentary food and drink, checked baggage on all flights as well as entertainment across our domestic network,’ Mark Hassell said. The Virgin Australia package will also include free checked baggage on all domestic flights . ‘The roll out of free food and checked baggage, to complement our wireless in-flight entertainment, is an important part of our ability to deliver a consistent, premium service across our network,’ Mr Hassell said. The food and beverage service has been tailored to the time of day and the duration of the journey -Virgin Australia hopes this approach will underpin all of the initiatives that have shaped the airline in to what it is today. These selections of foods will now be available for free on all Virgin Australia flights . ‘Today’s announcement, coupled with our exceptional service and leadership in on-time performance, puts us in a strong position to continue to grow our loyal customer base,’ Mr Hassell said. Virgin Australia continues to offer complimentary tea, coffee, juice and water on all flights, complimentary wine, beer and soft drink served in ‘Happy Hour’ between 5 and 7pm Monday to Friday as well as alternative food and beverage options through the popular on-board Retail Menu. Virgin's food and beverage service has been tailored to the time of day and the duration of the journey .
target: Virgin Australia launches complimentary food on all domestic flights .
  Package will also include free checked baggage on all local flights .
  Food and beverage service tailored to time of day and duration of journey .
  Move also includes free checked baggage on all domestic flights .