Title: Not enough people know this.  If you're wary of a bit.ly link from a stranger, just add a "+" to the end.  This will take you to a bit.ly page that has the full URL and a list of how many people have clicked it, who's tweeted it and when, etc.  Also, if you're sharing a link, you could just add the + yourself to make it a bit less opaque. e.g. this link to Diaspora's Kickstarter page: http://bit.ly/dgpnNs+
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