Title: In How to Start a Startup, you say:<p>&quot;I can think of several heuristics for generating ideas for startups, but most reduce to this: look at something people are trying to do, and figure out how to do it in a way that doesn&#x27;t suck.&quot;<p>and then go on to give the example of making a better dating site.  But what about network effects?  That&#x27;s basically the name of the game with dating sites.<p>1) Should small startup founders avoid ideas that involve network effects?<p>2) If not, what sort of heuristic would you propose for a small founder to overcome network effects?<p>Network effects: http:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Network_effect
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