Title: I&#x27;m a long time Reddit advertiser. I&#x27;ve also written the top ranked post on Google for &quot;Reddit Ads.&quot; Reddit liked the post so much that they feature on a case study on their site.<p>I used to be able to drive $10 CPAs from Reddit ads.<p>It was a simple process. You pick a subreddit that fits well w&#x2F; your product and run an ad in that subreddit. It would only appear in that subreddit.<p>For example, I run a jerky club, so I would advertise in the r&#x2F;jerky subreddit and people would see my ad in r&#x2F;jerky and sign up for a subscription. My ad would only appear in the r&#x2F;jerky subreddit.<p>It was perfect contextual advertising. Redditors see relevant ads, Reddit gets ad revenue, and the advertiser gets ROI.<p>Now, Reddit has changed their system secretly so they can boost their ad revenue and reduce advertiser ROI. CPAs now cost me $100+ on their platform.<p>Here&#x27;s what they&#x27;ve done.<p>Now when I tell Reddit that I want to run an ad in r&#x2F;jerky, instead of ONLY running the ad in the r&#x2F;jerky subreddit, they run the ad to any user who&#x27;s ever visited r&#x2F;jerky or subscribed to it. Of note, they don&#x27;t tell the advertiser about this change anywhere on their new platform.<p>So now my jerky club ad can appear on the front page for ANY Reddit user who&#x27;s ever visited r&#x2F; jerky or subscribed to the subreddit. The ad can appear any place on Reddit totally out of context.<p>This drastically reduces the ROI for the advertiser and it gives Reddit the ability to sell many more impressions.<p>Total deception on the part of Reddit.<p>Disappointed.<p>Maybe someone from Reddit can chime in on this because it&#x27;s very frustrating.
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