Title: Hi everyone,<p>Throwaway account. Been on HN since 2008, but first time asking anything.<p>Here&#x27;s the situation - we have a mature desktop product, IT-oriented, with a very good reputation and strong loyal following of people who know about it. Started as a side project, so didn&#x27;t spend much thought on naming it and just picked something. It finally grew to a point of being worthy of proper marketing and promotion and... that name choice is now a problem. It is hard to pronounce and it doesn&#x27;t sound nice if you manage to do that.<p>This complicates things when trying to sponsor video channels and podcasts for obvious reasons, but these are one of our best options for reaching people we are interested in.<p>Obviously, we can rename it, but this translates into a massive amount of work, in part because of several years worth of accumulated support&#x2F;kb&#x2F;forum material, all of which refers to the existing name.<p>Another option is to adopt the &quot;Called Hahaha, but written HxHxHx&quot; approach. This feels needlessly complicated if not forced.<p>Third option is to launch a clone of the product with a different name, use it for capturing the ad traffic and then direct it towards the original product. This seems workable, but also a bit too experimental for comfort.<p>---<p>Anyone&#x27;s been in a similar situation before?<p>Do you have any experience with renaming a _mature_ product?<p>Thanks!
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