Title: As a YC W10 startup, we were lucky to have dinner with Zuckerberg and I asked him afterwards why he chose that blue for Facebook... Cause he's color blind.  Not a majestic response about how color influences mood, buying habits, etc.<p>He used a color that was personally best for him.  And a lot of the top brands in the world now, started in garages &#38; workshops... where the branding research consisted of a couple rounds "what if we..." before a name was born and then a logo &#38; design.<p>My favorite example of this is Mercedes.  The brand now stands for luxury cultivates a significant vibe... but why did the founder call it that? Simply, he named the company after his daughter... and now people name their daughters after the car!<p>A lot of YC companies get greif for their names (most.ly the ly.ly ones) but how much does a name / brand have on the actual product being successful.<p>I think it can have an influence, but at the end of the day... the quality of what you build will determine its success.<p>With that in mind, my fellow hackers &#38; founders... from a guy that runs a website about color... Be more adventurous with your colors. Have some fun.
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