Title: Let me first give an introduction. I'am a 30 year old dutch software developer working at one of the largest internet companies in The Netherlands. My wife is a Highschool teacher, teaching Dutch language to 13- 15 year olds.
Almost 3 years ago we build a website for here students to use. After a few months it took off and visitors are climbing. From our stats we see that a lot of schools are using it. We got good media coverage and top-5 rankings in google for important keywords. The succes came as a surprise to us and we decided to create a business out of it.<p>We provide 250 free exercises and since a year we also provide subscriptions: personal subscription (5 euro / year) and classroom subscription (35 euro / year). With a subscription customers have access to their performance report and a few "member-only" exercises. With a classroom subscription a teacher can see the results of their students, look into the exercices they made and what mistakes they made. And some other extra functionality.<p>All this functionality is primarly used &#38; tested by my wife and her class. For us it is a sideproject; it is generating revenue &#38; profit, a couple of hundreds a month. Enough for me to cover my hosting expensives, and working less hours at my day job.<p>My wife is very clear: she is a teacher and wants to teach. She doesn't want to persue the business fulltime. Also she is pregnant with our first child. So technically: I'm the one running the business and my wife is my biggest (&#38; most influentual) customer.<p>I'm not sure what to do next: we have a few hundreds a month and I would really want to grow. So I can work even less at my day job and more on our project.<p>But we have a hard time figuring out how to scale:<p>* Selling to schools is hard, even more without dedicated sales. With keeping the price low we think it's easier for schools to buy.
* The succes of the website started with the free exercises and quality content. We got a lot of free press with that. We don't want to risk our name with making it all premium content
* We don't want to run advertising as it would distract students, and make schools don't want to use it anymore.
* I work at the website besides my main job, doing all the coding and administration stuff 
* My wife doesn't want to sell (the website is tied to her lastname) 
* We are anxious to get outside funding, we want control over the project ourselves
* We are afraid to charge more (risk of losing customers)
* We only want to go into different subject when we can find good teachers who can create quality exercices.<p>Sofar the options are to creat more verticals (we need subject experts there) or create a better site.<p>So what to do? I would really like more time to develop more functionality. We get a lot of e-mails asking for different kind of exercises. Which I simply don't have the time for to develop. I feel we are an unique team: teacher and softwaredeveloper working together. I think we have a great oppertunity to create a big product. Good software is a huge gain for edecution.<p>But I don't know how to execute on this oppertunity, any tips?
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