Title: I am embarking on an upcoming Magento e-commerce project, target demographic is security-aware business customers. The extended validation (green bar) SSL is -- in my view -- required for the website.<p>There was an Ask HN thread [1] from nearly three years ago that asked the same question, and a variety of answers were provided. On the one hand, there&#x27;s the &quot;don&#x27;t spend more than x&quot; on a certificate, and there&#x27;s the flip side of &quot;get a green bar, it&#x27;s worth it&quot;.<p>The specifics:<p>- site is running atop Magento 1.9 on LAMP, payments processed offsite by Braintree (i.e., no credit card details stored on the website)
- initially 1x IP address, hosted from a UK data centre
- static components may be served from a non-www subdomain (i.e., static.example.com) in future, which may be the same or different IP address<p>My questions:<p>1. Who&#x27;s worth shortlisting in 2014?
2. If you consider yourself a security-aware shopper, would you be dissuaded from purchasing from a site with standard (`non-green`, if you will) SSL?<p>Thank you in advance.<p>[1] https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=3556796
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