Title: So here we go, our rebranding is done. New logo, new domain, what could go wrong.<p>We provide a tool to convert design files between Figma, XD, Sketch, Figma, PDF and more and have recently rebranded it from &quot;XD2Sketch&quot; to &quot;Magicul&quot;. We started out as a simple tool to allow users to import XD files in Sketch hence the name XD2Sketch but soon added more features. The name just didn&#x27;t make sense anymore. Magicul initially seemed to be a great name, but turned out to be a bit of an interesting pick when translated to French.<p>We&#x27;ve sent out a newsletter to our customers to let them know about the changes and here&#x27;s what one of our users replied:<p><i>Hey folks,<p>While I understand that you guys probably hope to operate primarily in English, I think it needs to be mentioned that your brand name &quot;Magicul&quot; in french, literally means &quot;Magical ass&quot;... but the real kicker is the .io of the domain, which literally means input &amp; output...<p>So here goes the bad news... The entire french community is reading your brand name - literally - as: Magical ass (dot) in &amp; out.<p>And then there&#x27;s the logo itself... which is a hole with a hat.<p>Christ. You can&#x27;t make this stuff up. This is ugh, umm, a brutally unfortunate brand?...lol<p>I&#x27;m in Quebec, Canada, where french is dominant and so I&#x27;m keenly aware of this - and so are my partners, colleagues and friends. We all had a good laugh.<p>Don&#x27;t know what else to say...?<p>Bonne chance mes amis!<p>Have a good one,<p>- A fan of your work in Montreal.</i><p>You can checkout our website here: https:&#x2F;&#x2F;magicul.io<p>I just thought this was too hilarious to not share.
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