Title: My own thoughts based on a recent series of queries below.<p>TLDR I think it is most definitely.<p>Recently I was fortunate enough to be able to afford buying a home.<p>An empty home needs a lot of furniture to fill it. I&#x27;ve graduated from Ikea furniture I suppose, or more correctly I don&#x27;t think I&#x27;d be able to make a successful pitch to the wife that this is the correct place to shop for furniture.<p>So, off I go to Google to try and see what the landscape is for furniture. The usual suspects all show up. Cranes and Bottles, Possibly Barn, Mercys, Blossomdales. And that was it. I scroll down, different variants of pages for these, ads... again more duplicate pages of brands I already know, more ads, so on and so forth. The &quot;next page&quot; is replaced by a &quot;see more&quot;, and when I tap it just more of the same.<p>I literally couldn&#x27;t find anything organic other than major brands, who not coincidentally were likely paying for adwords as well.<p>This isn&#x27;t what I want to see in a search engine, I doubt it is for anyone else. I could have just typed in those domains, I know them all already.<p>I feel like at this point, it&#x27;s time for a back to square one search results engine. Monopolies eventually kill off all brand goodwill and it looks like we&#x27;ve hit the tipping point.
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