Title: Everyone at YC speaks of the mantra "Build something people want" but what if our customers don't know they want it?<p>That's part of the issue that my team and I are struggling with. We've built some really good online software that could really help small businesses. However, the industry that we're in is absolutely non tech savvy and use very traditional methods to do what our software could automate.<p>We've been struggling with selling our product because many people refuse to change and don't want to learn new technologies. How do we overcome this in a very traditional industry? It's too late to switch markets.<p>Is it just a matter of good sales and marketing?
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