Title: I'm launching an adwords campaign, and having very little success.  Only two clicks to my site in three days.  Obviously I need to change things, but it occurred to me that I have no idea where to focus my efforts.<p>Should I focus on more ad impressions (raise my CPC and add keywords), or should I focus on changing my ad text, to make better use of the page impressions I am getting?<p>How to decide?  Ask HN.  What is considered an acceptable ratio of ad impressions to clicks?  The answer to that will tell me where I'm going wrong.
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