Title: Please, stop.<p><i>Sarcastic disclaimer:</i>
I am not backing my statements with facts. I think infinite scrolling websites are already a fact against themselves.<p>- They might be visually appealing (sometimes) but they are against usability, load and usefulness in general.<p>- Not even Pinterest (one of the most famous infinite scrollers advocates) allows you to go back to your scrolling level if you refresh.<p>- They are annoying. Their format fits mostly mobile devices where knowing where you are in a page is perceived differently (and sometimes totally not important).<p>- Fitting analytics (that make some sense) on infinite scrollers is another pain.<p>- If I am using a website for anything different from leisure, I want to use its content as a reference for something I need to share or use later.<p>- They were already despised in 2013: 
http:&#x2F;&#x2F;www.smashingmagazine.com&#x2F;2013&#x2F;05&#x2F;03&#x2F;infinite-scrolling-lets-get-to-the-bottom-of-this&#x2F;<p>- They got XKCDed: https:&#x2F;&#x2F;xkcd.com&#x2F;1309&#x2F;<p>Even Google didn&#x27;t like them, then got used to them: 
http:&#x2F;&#x2F;www.zdnet.com&#x2F;article&#x2F;google-tries-to-save-the-web-from-the-curse-of-infinite-scrolling&#x2F;<p><i>Other sources</i>
 http:&#x2F;&#x2F;www.nngroup.com&#x2F;articles&#x2F;infinite-scrolling&#x2F;
 http:&#x2F;&#x2F;www.sitepoint.com&#x2F;ux-infinite-scroll-good-bad-maybe&#x2F;
 http:&#x2F;&#x2F;designmodo.com&#x2F;infinite-scrolling&#x2F;
 https:&#x2F;&#x2F;econsultancy.com&#x2F;blog&#x2F;61703-infinite-scrolling-pros-and-cons&#x2F;
 https:&#x2F;&#x2F;www.linkedin.com&#x2F;pulse&#x2F;20140626160300-5182010-bad-website-bad-infinite-scrolling-pages
 https:&#x2F;&#x2F;www.quora.com&#x2F;Is-infinite-scroll-and-parallax-design-good-or-bad-for-conversions-for-single-product-sites<p>- The only funny source: http:&#x2F;&#x2F;whitemenwearinggoogleglass.tumblr.com&#x2F;<p>EDIT: improved readability
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