Title: I have been a member on HN for a while and I really enjoy the can-do spirit here and the energy to create something of value. I have been trying to build products on nights&#x2F;weekends for the past 3 years. Being a software guy technology has always been the easy part for me. For the projects that didn&#x27;t get traction I kept thinking that the ideas were just not &quot;good enough&quot;. Now that I look back, I feel that I got the launches wrong.<p>Here is my question to you:<p>Is there any suggested reading you can point me to that will help launch my next product more effectively? If some things have worked for you, can you share your experiences? If you have used a company to help run the launch campaign, can you share your story?
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