Title: What could ruin the Google profit party? I have a hard time imagining another search engine coming along that everyone would suddenly jump to, but I guess it is possible. It is trivial to switch search engines.<p>I can't come up with any reason why AdWords spend would suddenly vanish. Presumably companies are spending so much on AdWords because they are getting a return.<p>Because of smartphones, people are searching more and more. Local search ads seem like they could be a nice new rev source. At the same time more people are getting online, so more searches there too.
Upvote: