Title: For example, go to google.com and type in: &quot;Squarespace&quot;. Squarespace has an ad at the top and then they are the first result. On the surface, this seems counter-intuitive because a user searching &#x27;squarespace&#x27; would likely choose the organic link anyway. This is very common. Why do companies do this? Is it a defense mechanism so other competitors do not win ad placements right above their organic search result?
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