Title: Hi HN! We&#x27;re Capri and Sam —  the co-founders of Thryft (<a href="https:&#x2F;&#x2F;www.thryft.shop&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.thryft.shop&#x2F;</a>). We&#x27;re an easy way to sell things on Instagram.<p>Sam and I met in college at UC Berkeley and Sam previously built an app with 150k+ registered users that allowed users to see which other users, celebrities, presidents, etc. they look like.<p>We built and launched a few marketplace ideas throughout YC. We originally applied with a marketplace for shopping directly from brick-and-mortar thrift stores. While we were solving a clear problem with digitizing brick-and-mortar thrift stores, in the end we didn&#x27;t see a clear path to scalability with that idea.<p>After that, we pivoted to a curated marketplace for secondhand clothing and accessories, but that didn&#x27;t work because we struggled to find a differentiator from existing secondhand marketplaces that would solve a real pain point. However, while talking to sellers to get them onto our marketplace, we realized what they really wanted was to utilize their personal brand to sell to Instagram&#x27;s 1B users. We learned that for thrift and vintage Instagram sellers, each sale is an inefficient, many-step process across collecting payments, buying shipping labels, sending tracking, and communicating with buyers. And Shopify doesn&#x27;t serve these sellers because it takes a long time to setup and update with their constantly-changing inventory.<p>Therefore, we decided to build a platform that would make it easier for micro and small businesses to sell things over Instagram. We simplify the fragmented process of selling on Instagram into a single step. We automatically generate a website from sellers&#x27; Instagram pages and provide unique checkout links for selling over Instagram live.<p>For example, one of our sellers named Katelyn runs an Instagram shop (@abitchforbrandy) and she used Thryft to create her website (<a href="https:&#x2F;&#x2F;abitchforbrandy.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;abitchforbrandy.com&#x2F;</a>). She also regularly uses our product to sell thrifted clothing over Instagram livestreams.<p>Our product is live and being used by our first 45 sellers. Anyone can have access to try out our product by signing up here: <a href="https:&#x2F;&#x2F;www.thryft.shop&#x2F;signup" rel="nofollow">https:&#x2F;&#x2F;www.thryft.shop&#x2F;signup</a>. If you don&#x27;t have an Instagram account, you can view some screenshots of our product here: <a href="https:&#x2F;&#x2F;www.notion.so&#x2F;letsthryft&#x2F;Thryft-Screenies-ba1d3d03e2914eca87658150d76db6c4" rel="nofollow">https:&#x2F;&#x2F;www.notion.so&#x2F;letsthryft&#x2F;Thryft-Screenies-ba1d3d03e2...</a><p>Thank you for reading, HN community! We are looking forward to your ideas and feedback.
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