Title: Hi HNers,<p>I am about to put up a landing page for my startup, which is almost ready for a public beta.<p>While writing the marketing copy, I have stumbled across a dilemma on which I would appreciate some input. The landing page includes a brief story, told in the first person, about the problem I am attempting to solve with this site. It occurs to me that some people might be put off by this, and would rather use a service that appears to have a big team behind it. However, I feel a bit uncomfortable with just doing s/I/we/g.<p>I would rather not detail the idea fully just yet (as I am shooting for some exclusive coverage from a popular blog in this space), but it is a tech/game-based site, essentially B2C SaaS for a particular subset of the gaming market. The tech nature of the site makes me worry that people would want/expect a big support team behind it, so showing that I am a single founder might put off some customers.<p>Does anyone have any thoughts on this? Is it better to be 100% open and risk some people not using the service? Or should I change the wording on the site to make it appear as though there is a big team behind the site?<p>TIA for any responses.
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