Title: I assume it will boost initial conversions significantly, but does it produce a long term net gain?<p>As a consumer, I&#x27;ve seen approaches ranging from very generous &quot;no questions asked&quot;, to &quot;you can have a refund if you jump through 100 hoops&quot;, to &quot;all sales are final&quot;. Are there any guidelines around which approach to use?<p>I&#x27;m specifically concerned about one-time digital purchases, where once the customer has the file&#x2F;valuable info there&#x27;s nothing to stop them from keeping it and requesting a refund.
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