Title: There&#x27;s a trend to make login buttons less obvious&#x2F;attractive than signup&#x2F;schedule a demo&#x2F;etc buttons. To the point where some sites will actively discourage login. Is this because the metrics driving these sites are primarily user acquisition? Is this some UX trend I missed? I would say that it could be that designers don&#x27;t expect people to ever log out, but many of these sites won&#x27;t keep you logged in anyway, so you need to sign in every time you use them.
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