warnings with pictures are a very effective way to reduce
smoking. Health messages on cigarette packages deliver important
information directly to smokers. The message is repeated and
reinforced every time a smoker reaches for a cigarette. Smokers
believe these messages more and remember them better than they
do public education campaigns. They are inexpensive for
governments to implement and tobacco companies pay the costs of
printing them. What makes warning messages most effective? How
can warning messages help smokers quit? When do smokers notice
warnings and think about the information? Does size matter? How
can warnings meet the needs of smokers who have difficulty
reading or who don’t understanding health issues? Do smokers
already know all the risks and harms of smoking? Should warnings
be on both sides of the package? What else can be done to make
cigarette warnings more effective? ► remind smokers of other
harmful effects from smoking in addition to health effects.
These include environmental, socia