What happens when you have a search engine, but also some
services that produce content? Well, you could use the search
engine to promote those services or at least to leverage the
fact that you have better access to their data. Let's say you
are Google and you own a very popular video site called YouTube.
What do you do? Here's what Google did: * YouTube was the first
video site added to Google Video when it was relaunched as a
video search engine. Even if Google added other sites, YouTube
dominates the search results. Of course, YouTube has a lot of
videos and a strong community that provides feedback, but Google
Video still can't provide the right balance between YouTube and
the rest of the sites. * as part of the Universal Search,
YouTube videos that appear in Google's search results have
extended snippets that include thumbnails, links to related
videos and the full video can be played inline. Google doesn't
do this only for YouTube, but Google Video and YouTube are the
only video sites for which you can