By providing voters with specialized news, information, and
channels of communication, voters get the information they need
to make informed decisions about voting. Looking beyond just the
presidential election, Google is analyzing trends in technology
and the internet to better connect voters with candidates in all
state and local elections. So where does the name “Four Screens
To Victory” come from? The four screens Google narrows down as
being essential to any campaign are: television, computers,
tablets, and mobile phones. According to Google Politics,
“Access to political information no longer comes from one place
– or one screen. In just the four years since the last
presidential election, the continued growth of the web and the
proliferation of mobile devices has radically transformed when,
where, and how voters access political information.” “Research
shows that using four screen ad campaigns are 48% more effective
in driving campaign awareness and 77% more effective in driving
campaign engagement.” B