Blana, Hubert / Ott, Tobias Handbuch für Gestaltung, Kalkulation
und Produktion gedruckter und digitaler Medien [The Production.
A Guide to Design, Technology and Calculation in Print and
Digital Media] - The standard reference work for publishers, the
book trade and the graphic design industry in its 5th revised
edition - Introduction to the basics of typography, modern
production technology and the most used calculation models -
Provides a detailed job profile of the production manager - New
content: XML, eBooks, publishers' websites, representation of
workflows and numerous checklists Aims and Scope For almost 30
years now, Die Herstellung (“The Production”) has been a
standard reference work in the realms of publishing, book trade
and graphic design. It covers classical production work, basics
of typography, production technology and calculation, as well as
current developments in the fields of conventional and
electronic publications, such as eBooks, CD-ROMs and online
publications. Includes a new chapte