Technology and Technology changes What are the types of
technology changes? There are three types of trends and
conditions — technology diffusion and disruptive technologies,
the information age,and increasing knowledge intensity — through
which technology is significantly altering the nature of
competition and in doing so, is contributing to unstable
competitive environments. Technology diffusion is the rate at
which new products become available and are used. For example,
when consumers switched to computers or other types of word
processing technology, it caused a decrease of sales for
typewriters. Perpetual innovation is how fast and consistently
new information technologies replace their predecessors. The
product life cycles are shorter, and as a result these rapid
diffusions of new innovations place a competitive premium of
being able to quickly introduce new, innovative goods and
services into the market place. When products become somewhat
impossible to differentiate because of the extensive and rapid