In certain areas across North America, energy prices remain
regulated. This means that all energy providing processes
including pricing are governed by a regulatory or government
body, with only the local utility able to sell directly to
consumers. The utility or government set the prices for natural
gas and electricity supply, along with the associated
transportation and distribution costs associated with those
commodities. Consumers therefore have no choice when it comes to
their energy provider. Deregulation has taken place in many
states and provinces throughout North America. It has allowed
competitive energy suppliers, such as Just Energy, to enter the
markets and offer their energy supply products to consumers.
Energy prices are not regulated in these areas and consumers are
not forced to receive supply from their utility. In deregulated
markets, consumers can choose their supplier, similar to other
common household service providers. The marketing of these
services is still Deregulation gives consumer