Project Part I: Definition This week’s scenario: You are an
employee of Cereals Incorporated, a large manufacturer of
breakfast food products. Your supervisor, Madison County,
approaches you because she knows you recently took a course on
gamification, which she has heard will revolutionize marketing.
She tells you that Cereals Inc. is about to release a new line
of ready-to-eat breakfast pastries, and she wants to know
whether to use gamification as part of the marketing strategy.
The breakfast pastries will be aimed at the 18-35 age bracket.
Surveys show members of this demographic often skip breakfast
because they don’t want to eat the typical cereals of their
youth, and they are too active to cook their own breakfasts.
Market research indicates that the pastries are likely to appeal
more to women than men by a 65%-35% ratio. Cereals Inc. has a
35% share of the overall breakfast food market, but only a 10%
share of the fragmented ready-to-eat segment. Provide as many
reasons as you can why gamification cou