BRAIN RULE RUNDOWN - We are incredible at remembering pictures.
Hear a piece of information, and three days later you'll
remember 10% of it. Add a picture and you'll remember 65%. -
Pictures beat text as well, in part because reading is so
inefficient for us. Our brain sees words as lots of tiny
pictures, and we have to identify certain features in the
letters to be able to read them. That takes time. - Why is
vision such a big deal to us? Perhaps because it's how we've
always apprehended major threats, food supplies and reproductive
opportunity. - Toss your PowerPoint presentations. It’s text-
based (nearly 40 words per slide), with six hierarchical levels
of chapters and subheads—all words. Professionals everywhere
need to know about the incredible inefficiency of text-based
information and the incredible effects of images. Burn your
current PowerPoint presentations and make new ones.