What is anchor text and how important is it? The video below
answers that question and shows what anchor text looks like.
Basically, anchor text is a keyword phrase that is linked to
another page. According to the Google Search Engine Optimization
Starter Guide, anchor text has four basic best practice
characteristics. Best Practice One Best practice number one is
that anchor text should be descriptive. It should be clear what
the page it is linking to is about. You don’t want it to be
general like “click here” or “page” or anything that doesn’t
clearly convey what your are linking to. Best Practice Two
Anchor text should be short and to the point. No long
descriptions or rambling text are appropriate. Best Practice
Three Anchor text should be formatted to be easy to find and
click. Underlining and using a distinctive color such as blue is
the standard practice for formatting anchor text. Best Practice
Four Use anchor text to link to internal pages of a website as
well as linking to external sites. There is a