Elbert Hubbard was a successful soap salesman, but wasn't very
happy. So, in 1892, he sold his interest in the company and
enrolled at Harvard. He still wasn't happy and soon dropped
out.| Next, he traveled to England and went on a walking tour.
While in England, he met William Morris who operated the arts &
crafts Kelmscott Press. He was quite impressed with the
operation and the seed was planted for his future. Hubbard
decided to become a writer and on his return to America searched
for a publisher for his series of biographical sketches called
Little Journeys. Unable to find one, he decided to print them
himself. He moved to East Aurora, New York and started the
Roycroft Press. Elbert Hubbard became quite famous as a writer.
Visitors began making pilgrimages to East Aurora to see him and
his operation. At first, he housed them in the printer's
quarters. So many people visited, he built a hotel to house
them. Hubbard hired local craftsmen to make a simple straight
lined style of furniture to fill the rooms