It’s no secret that obesity has become a big problem in America
and beyond. - Every year, governments release statistics showing
us that we are getting fatter and fatter. - The nightly news
alerts us to the perils of obesity. - And it may be even worse
for our kids. So, What Do We Do? Well, that’s the million dollar
question, isn’t it? We all know what we should do…..Eat less and
move more. But knowing that and doing it are two different
things. How do we motivate people to actually do the things they
need to do to lose weight, keep it off and live a healthy life?
The Current Approach At the present time, we are still treating
this problem as if there is a lack of information. - We run
public service ads in an attempt to counteract ‘junk food’
brainwashing with healthy lifestyle brainwashing. - Politicians
spin politically correct platitudes to convince us that they
have the problem in hand. - Governments are forcing restaurants
to include calorie counts on their menus. But, will any of this
work? Prochaska a