HTML Unleashed PRE. Strategies for Indexing and Search Engines:
The META tag HTML Unleashed PRE: Strategies for Indexing and
Search Engines The META tag Getting back to HTML, you might
wonder what the syntax is for adding keywords to a document. Of
course, the text of a page is the primary source of searchable
material, but you may also need to add certain keywords without
altering the page content. (Changing text color to make keywords
invisible in the body of a document is a really ugly trick;
please never resort to it!) The META tag serves this purpose (as
well as several other purposes). "Meta" is a Greek word for
"over," and META tag was intended to carry all sorts of meta-
information, that is, information about (or "over") information.
You should understand that using META for specifying keywords is
not an HTML convention, but only one of the widely accepted uses
of the tag. A META tag usually takes the following form: <META
name="..." content="..."> As you can see, the names of the META
tag attributes