*THIS IS A SPONSORED POST* Johannes Gutenberg might not have
imagined that his invention of the printing press would have had
such a huge impact on society. Since the printing press people’s
ideas were collected in a new way, and it enabled many more
books to be published in a much shorter period of time. What
would he say if he found out that now, more than 500 years after
his invention, people can save books in one single device
displaying one page of a book that changes to another with the
press of a button? At the Publishing Business Conference in
March 2012, 50% of all attendees lacked the desire to purchase
e-books, and also many usual e-book readers still bought printed
books. This shows that, for now at least, e-books have not
outshone the popularity of printed books. If Gutenberg lived
today, maybe he would enjoy the convenience of a simple e-book
download – having many books while at the same time only feeling
the weight of an e-reader. But would he complain about not
having the feeling of turning a