WASHINGTON, D.C., April 1, 2012 – No foolin’: The City of Tucson
was at the center of World Wildlife Fund’s Earth Hour
celebration in the United States. Around the world last night,
millions of individuals switched off their non essential lights
as part of the world’s largest symbolic environmental action.
From the Eiffel Tower in France to the Ghirardelli Square sign
on San Francisco’s Fisherman’s wharf, some of the planet’s most
iconic landmarks participated. This year, an estimated 150
countries and territories, and 6,494 towns and cities, took part
in Earth Hour, as did an array of organizations in the US and
around the world, including professional hockey teams and yoga
studios. As the lights went out over the Sonoran Desert, the
City of Tucson joined with WWF to launch a new initiative called
the Earth Hour City Challenge. “The global scale of Earth Hour
is inspiring and captures our imaginations,” said WWF President
and CEO Carter Roberts. “But to affect change we want need to
harness the excitement su