How Different Are We? An Investigation Of Confucian Values In
The United States.As a result of the increased globalization
globalization Process by which the experience of everyday life,
marked by the diffusion of commodities and ideas, is becoming
standardized around the world. Factors that have contributed to
globalization include increasingly sophisticated communications
and transportation of markets in recent years, a large number of
researchers have focused their efforts on many of the
interesting differences that exist across diverse cultures (i.e.
Adler, 1983; Hofstede, 1980, 1991; Husted et al., 1996;
Schlegelmilch and Robertson, 1995; Trompenaars, 1994). The work
of Hofstede (1980, 1983, 1984) and his four cultural dimensions
Cultural dimensions are the mostly psychological dimensions, or
value constructs, which can be used to describe a specific
culture. These are often used in Intercultural
communication-/Cross-cultural communication-based research. See
also: Edward T. of individualism/collectivism