First-of-its-kind 14-country study ranks consumers according to
environmental behaviorMay 7th, 2008 in Space & Earth /
Environment The Goods sub-index, a combination of everyday
consumption and waste disposal plus ownership of big-ticket
items, consists of such variables as purchase and/or avoidance
of specific products for environmental reasons, avoidance of
excessive packaging, preference for reusable goods over
disposable products and for used goods over new items,
willingness to pay an environmental premium, recycling, and
number of TVs, PCs, refrigerators, dishwashers and laundry
machines per household member. Consumers in China, India and
Brazil decisively top the ranking with widespread preference for
green products and ownership of relatively few appliances and
expensive electronic devices. US consumers score lowest. Photo
by Colin Monteath/Midden Pictures Copyright 2008 National
Geographic The National Geographic Society and the international
polling firm GlobeScan today unveiled a new mechanism for