19 Feb 2013: New Global Standard Aims To Reduce Water Waste by
Businesses The UK-based Carbon Trust has introduced what it
calls the first global standard on water management and
reduction in hopes of encouraging more sustainable water use by
businesses. The new standard, created by members of the group
along with four early-adopting companies, including Coca-Cola
Enterprises, will require businesses to show that they are
measuring their water use and reducing consumption on a year-to-
year basis, Carbon Trust executive Tom Delay told BBC News . “We
look at the various water supply methods: mains, surface water
abstraction, groundwater, and rainwater collection,” he said.
The Carbon Trust, which already helps business and governments
reduce energy use and carbon emissions, decided to expand into
water issues since freshwater scarcity is closely linked with
climate change. According to a 2009 report , global freshwater
demand will outpace currently available supplies by 40 percent
by 2030. In a survey of 475 co