The contrast between the way style is represented to those
within an ingroup and those who view that group from the outside
is striking. If someone not of Scottish heritage sees one of the
subjects of this video, the distinctiveness of the tartan-clad –
one could say his “personal style” – would be clear, as it is
often the differences in what we put on our bodies that define
our style. Yet we may feel compelled to link all of those who
wear tartans into one unified group that appears to dress very
similarly to one another, thus lacking in personal style or even
more importantly, an individualized identity – this couldn’t be
farther from the truth. On the contrary, something that is
undeniably clear to each member of the tartan ingroup is that
each of them, each individualized pattern, comes with a unique
meaning, heritage and story, thus adding a very important and
personalized element and meaning to the kilt. The clans
associated with each tartan may adhere to beliefs or value
systems that differ greatly fr