How Effective are Funny Advertisements? Grade Level: 9th to
12th; Type: Social Science The objective of this experiment is
to evaluate whether funny advertisements are more or less
effective than serious advertisements. Which type of
advertisement (funny or serious) is most effective? Some
advertisements may be amusing, but do they effectively convey
the message that the company wants to send? In this experiment,
both funny and serious television commercials will be shown to
test subjects. Participants will then be tested on the message
of each ad. Based on these responses, you will evaluate which
type of ad is most effective. - Five funny and five serious
television commercials (each one should be advertising a
different company/product) - Video editing software - Television
or monitor for playing back videos - Male and female test
subjects in a variety of age groups - Record five funny and five
serious television commercials. They should be approximately the
same length and represent different companies or