Main Idea/Primary Purpose Questions The main idea/primary
purpose questions in unarguably the most common question type in
the Reading Comprehension section of the GMAT. Practice these
questions and make sure you nail them on the test Sample Passage
from the collection According to economic signaling theory,
consumers may perceive the frequency with which an unfamiliar
brand is advertised as a cue that the brand is of high quality.
The notion that highly advertised brands are associated with
high-quality products does have some empirical support.
Marquardt and McGann found that heavily advertised products did
indeed rank high on certain measures of product quality. Because
large advertising expenditures represent a significant
investment on the part of a manufacturer, only companies that
expect to recoup these costs in the long run, through consumers’
repeat purchases of the product, can afford to spend such
amounts. However, two studies by Kirmani have found that
although consumers initially perceive expensi