Wednesday, January 11, 2012 Kaitekisei roughly means comfort
translated from Japanese to English. In more specific terms it
describes a condition of spiritual and physical satisfaction, a
very pleasant feeling. What comfort is to different people
varies as much as the people themselves. What is clear is that
comfort only comes after a certain amount of evolution. Take for
example the automobile. In its earliest days one wouldn’t have
been concerned with comfort; one would be grateful just to
arrive without a breakdown or accident. The priority of
manufacturers was reliability. As automobile speeds and
availability increased, a new concern emerged, safety. Finally,
as the automobile proved itself reliable and safe, a final
concern could be addressed, comfort. Now one could think about
driving noise, seating position and means of egress, and even
entertainment. One could now consider the degree to which
driving is pleasant. Having catered to selling the largest
number of cars to the widest consumer base, we are