Sender authentication and reputation are the critical factors in
the filtering used by ISPs. But there is one final set of
hurdles for your emails to navigate. ISPs may also apply content
filters to emails they have accepted, rating an email using
various criteria to apply a 'spam score'. Passing these filters
can mean the difference between your email being delivered into
the Junk Folder or the Inbox. It's important to ensure you
follow best practice when collecting and managing your data and
in creating your email templates and content. Following best
practice means that inbox delivery is easily within your reach.
To help you with this, here are some easy do's and don'ts to
follow. It's not an exhaustive list as this is not an exact
science and different spam filters, firewalls, and ISPs may use
different, often changing criteria to filter by content. Do get
a professionally designed template A professionally designed
email with the correct HTML code will ensure your email looks
its best in all browsers. Ba