Most people are familiar with the term Fair Trade, but not too
familiar with the direct and enormous impact Fair Trade has on
the lives of the farmers who produce the countless goods we use
on a daily basis. By purchasing Fair Trade certified products
like sugar, honey, coffee, tea, and fruit, consumers help
improve the lives of farmers and their families in developing
countries. What exactly is Fair Trade? Fair Trade is a market-
based approach that allows farmers in developing countries to
sell their harvest for a fair price. Importers purchase from
Fair Trade cooperatives as directly as possible, eliminating
unnecessary middlemen and empowering farmers to develop the
business skills necessary to introduce their product to more
consumers and compete in the global marketplace. How does Fair
Trade benefit farmers? Because cooperative famers sell their
harvest at a fair price they are able to earn a living wage
which enables them to support themselves and their families. In
addition to receiving a fair price fo