Behavior, Education and Communication “Most environmental
problems are people problems,” says Professor Raymond De Young,
coordinator of the Behavior, Education and Communication field
of study. Finding solutions requires an understanding of how
individuals and organizations think, what they care about, what
motivates them, how they communicate and the conditions under
which they behave most reasonably and creatively. As a behavior,
education and communication specialist, you will examine the
beliefs and behaviors of individuals and groups and study how
they both recognize environmental issues and motivate themselves
to take action. You will learn how to provide a conceptual
psychological framework for addressing these issues through
educational and informational venues like classrooms, museums
and ecology centers. You also will use communication techniques
to shape social norms and influence individual decision-makers
in ways that promote a more environmentally sustainable society.
This approach applies to c