There are many contemporary strategies for naming children. You
can echo family traditions or heritage. You can try to balance
given names with too-unusual or too-common family names. You can
refer to people, places and qualities you admire. Our you can
name children purely for the poetry of the sound, or in nod to
the circumstances of the times, or your aspirations for them.
You can find names that either fit in or stand out. All these
ways work. Recently I've noticed two new strategies in naming
children. One I call the global brand naming strategy. Here the
object is to devise names that work in as many languages and
regions of the world as possible. These names are kind of
esperanto names. Names without language specific sounds. Names
that can be easily pronounced by Japanese, Russian, Spanish,
French and English speakers for instance. Names that don't have
negative connotations in certain cultures. They are usually
short. Punchy. Almost nicknames. They may often seem generic.
But they are easy to say and