Hopping on a bicycle saddle and peddling through the heart of
the city is not for the faint of heart. Besides being
safeguarded by minimal protection amidst aggressive traffic,
their slower pace and low visibility often subject bikers to
unfathomable road rage and projectiles hurled from angry
motorists. I've been grazed by enough tossed cups, bottle caps,
and side-view mirrors to know that biker visibility is paramount
to a more peaceful and safe coexistence between cyclists and
motorists. Helping bridge this gap is BLAZE, a device invented
by Emily Brooke, a final-year Product Design student at the
University of Brighton. Her device alerts drivers to the
presence of a bikers by projecting a laser image onto the road
in front of the bicycle. "Eighty percent of cycle accidents
occur when bicycles travel straight ahead and a vehicle
maneuvers into them," said Emily Brooke, in a university news
release. "The most common contributory factor is 'failed to look
properly' on the part of a vehicle driver. The eviden