Debbie Sterling Lewis is a female engineer — one of the few.
Eighty-nine percent of engineers are male and she wanted to do
something to change that. So, she invented GoldieBlox. She's
more than just a princess Stanford Engineer Debbie Sterling
Lewis' goal was to develop a fun construction toy just for girls
in order to get them interested in engineering. She believes
that engineers can't build our world's future without the female
perspective. Therefore, she decided to create a toy company with
little girls in mind called GoldieBlox. Construction and
structural toys develop spatial skills and help kids get
interested in building and engineering. GoldieBlox is a book and
a construction toy combined. Since girls love reading, Lewis
thought adding the reading element was key to the appeal of her
product. As Lewis explains, it's spatial plus verbal combined —
the building sets plus books. Getting GoldieBlox off the ground
After testing it with hundreds of kids, Sterling Lewis was ready
to launch GoldieBlox, but