This Month's Topic: Stimulate and Motivate Your Audience Through
the Language of Visualization Seventy percent (70%) of the brain
is devoted to creating and interpreting visual images. Advocates
must get to that 70%. So how do you most effectively stimulate
and motivate your audience through visual images? 1. Limit your
use of Power-Point or charts to punch up only the most salient
points and not to tell the whole story. If you overuse Power-
Point and charts, the audience will watch the screen blindly
without absorbing what it represents. 2. Learn to use the
language of visualization: "monumental"; "lifelike"; "vibrant";
"staggering". 3. Studies have shown that if you tell people to
visualize what you are saying, they "own" the image and you
increase retention by 25-40%: "imagine seeing"; "imagine that
you are…"; "picture this…"; "close your eyes (and
see/imagine/picture)..."; "you can imagine what...".