The Centers for Disease Control and Prevention (CDC)’s national
awareness campaign, Testing Makes Us Stronger (TMUS), calls on
black gay and bisexual men across the United States to “stay
strong and informed” through regular HIV testing. Launching on
World AIDS Day, December 1, the campaign was designed with input
from black gay and bisexual men to reach black gay and bisexual
men. This campaign demonstrates that knowing one’s HIV status is
important and empowering information. CDC convened a panel of
black gay and bisexual community leaders, physicians, and other
experts to assist in development of the TMUS campaign. Messages
were tested and refined based on feedback from more than 400
black gay and bisexual men across the country. This effort
resulted in a campaign that includes national print and online
advertising; a dedicated website and Facebook page; promotion at
black gay pride events; and outdoor, venue-based, and transit
advertising in gay and African American neighborhoods in six
cities where black