In the 1950's IBM was synonymous with computers but faced a
serious problem. Computers at that time were enormous, vacuum
tube-driven machines—completely alien technology to the average
person—and that bred a fear of them. To counter this PR
nightmare, IBM turned to none other than Charles and Ray Eames.
Charles and Ray Eames, designers of the classic Eames lounge
chair and major contributors to 20th century architecture and
furniture designs, also dabbled in the mediums of film and
animation. The Information Machine, sponsored by IBM, attempted
to explain how and why the computer revolution was occurring and
how it benefited regular people who, at that time, may not have
ever even seen one in person.