Newspapers are probably never completely going away. In fact,
they are never going away. Newspapers have traditionally
supported themselves through advertising. Advertisers pay
newspapers to publish their ads, which gives the papers the
money they need to publish the paper, pay reporters and perform
administrative tasks. Now that many newspapers have entered the
digital age by offering online editions, advertising may seem to
be superfluous, but it’s not. Newspapers still rely on
advertising, although they may use digital media rather than
traditional print ads. The fact is today, newspapers still make
more money from print ads and paid circulation that digital ads.
That will change. Newspaper Advertising Before The Digital Age
Newspapers began printing advertisements before the American
Revolution. The first recorded newspaper advertisement was for a
home in Oyster Bay in 1704, according to AdvertisingAge. Within
25 years, Benjamin Franklin had made newspaper advertising a
regular feature, becoming the first