Released: August 16, 2012 Further Decline in Credibility Ratings
for Most News Organizations About the Believability Survey Data
The media believability report draws on a series of surveys
conducted since 1985. The project was initiated by the Times
Mirror Center for the People & the Press and continued by the
Pew Research Center for the People & the Press since 1996. All
believability surveys have been conducted by telephone. Since
2010, cell phone interviewing has been included. All interviews
have been conducted in English. The analysis in this report is
based primarily on surveys conducted between 2002 and 2012. The
current survey is based on telephone interviews conducted July
19-22, 2012 among a national sample of 1,001 adults 18 years of
age or older living in the continental United States (600
respondents were interviewed on a landline telephone, and 401
were interviewed on a cell phone, including 191 who had no
landline telephone). The survey was conducted by interviewers at
Princeton Data Source und