Lakeshore Technical College Open Education Selling Principles-
Week 1 Learning Plan 1 Overview of Personal Selling In this
learning plan you will learn about the importance of selling in
business. Analyze personal selling activities and sales
management activities - Define and explain the terms marketing
and marketing concept. - Answer the question, Why is marketing
important to an organization? - Illustrate how the firm's
product, price, distribution, and promotion efforts are
coordinated for maximum sales success. - Explain why an
organization should listen to its customers. - Discuss the role
of personal selling in the firm's marketing relationship
efforts. - Understand a salesperson's roles when practicing
consultative selling. - Read Chapter 1 - Overview of Personal
Selling. - View Video on the Importance of Selling in Business.
- View Article on the traits of highly successful salespeople. -
Read Chapter 2 - Building Trust and Sales Ethics. - View Video
on Developing Trust with Clients. - Complete the F