To identify key CO2 reduction potentials and to set and monitor
greenhouse gas reduction targets. As part of the greenhouse gas
reduction strategy, McDonald’s Europe has provided its markets
with a unique toolkit to calculate an individual country’s
carbon footprint. The methodology of this tool is based on the
pan-European model and was verified by SGS Group. It is linked
with the existing web-based Corporate Responsibility Reporting
System (CRRS) and provides pre-filled-in data from Europe where
useful and applicable. Each market simply enters its actual key
usage figures, e.g., the total electricity usage and the volume
of products sold. The tool kit will then automatically calculate
the CO2 impacts using system data and the agreed-upon
methodology. The easy-to-use web-based toolkit is currently
implemented in 26 European markets. It enables the markets to
generate a representative country carbon footprint to help them
identify and measure the key reduction potentials. It will also
let the market set and m