Many people don't understand the role that hunting and fishing
play in managing wildlife populations. The average age of people
who hunt and fish is rising and fewer and fewer young people are
learning to hunt and fish. Some people are opposed to any
hunting and fishing. Urban residents dominate the voting
population in Colorado, but many urban citizens have never
participated in hunting or fishing and are unaware of the
importance of these activities. In 1999, the state legislature
created the Wildlife Management Public Education Advisory
Council (PEAC). The job of the council was to develop and
implement a comprehensive media-based information program to
educate the general public about the benefits of wildlife,
wildlife management, and wildlife-related recreation in
Colorado. Despite its admirable mission, the Council lacked
funding to accomplish its mission. Sportsmen's Advisory Group
members felt that a 75¢ surcharge on each hunting and fishing
license sold in Colorado would be an appropriate method of f