When shopping online at places like Amazon and Netflix, you may
have noticed that the sites have an uncanny ability to make
relevant recommendations for you based on what you've purchased
before. By using a similar recommendation engine, "DreamBox
Learning K-2 Math," an online math game for kids ages 5-7, can
watch how a child plays math games and provide new content
according to what's observed. "We've taken a recommendation
engine and put it on steroids," said Sarah Daniels, vice
president of marketing for DreamBox Learning. The recommendation
engine, patented as GuideRight technology, watches every motion
the child makes while playing the game, and then adjusts on the
fly to present kids with a math curriculum that is most
appropriate for them. With more than 350 math activities to
choose from, the game can present more than a million different
paths. Parents set up an account for their child by going to
www.dreambox.com. The game can be tried for free for two weeks,
and thereafter it costs $12.95 per mont