When information has structure we can use it to see change more
clearly. Think about the records that describe the status of
your health, finances, insurance policies, vehicles, and
computers. If the systems that manage these records could
produce timestamped JSON snapshots when indicators change, it
would be much easier to find out what changed, and when. The
Open Data Protocol is a promising approach for uniform APIs.
What if blogs had come of age in an era when a uniform kind of
API was expected? We could then ask questions of blogs in the
same way we could ask questions of event services. Publishing
calendars as HTML is necessary but not sufficient. We also need
iCalendar feeds. If you’re a school or a business or a band or a
club whose website sports an Events tab that doesn’t offer a
companion iCalendar feed, I hope you’ll ask your CMS vendor why
not. We become effective publishers when we carefully package
and layer our information. Headlines matter. They're always
visible to a scan or a search, while