Best Practices for Web Sites Writing for the Web Using Photos &
Images Embedding RSS and Calendars ADA Accessibility Issues View
the PowerPoint slide deck for the CMS User Group meeting from
May 22, 2012 entitled "Writing for the Web." I. Writing for the
Web Writing for the Web is different from writing for printed
materials, primarily because Web site visitors often: - are
task-oriented, scanning a site to complete their task as quickly
as possible - progress through a site in any order they choose -
enter the site on an interior page from a search result
Guidelines for effective online content - Be concise - Avoid
language that is too scientific or technical; instead, write for
a general audience (the rule of thumb is that an 8th grader
should be able to understand it) - Put the most important
content first - Use lots of sub-headlines and bulleted lists -
Make sure key words are in the 1st or 2nd word of headlines and
sub-headlines - Phrase links so that it's obvious where the link
goes to For more tips and