Kids are designed to move. In fact, much of their future will
depend on it. The challenge is kids today are the most inactive
generation in history. In the United States, only one in three
children is active on a daily basis. Statistics like these from
the recently released Designed to Move Framework for Action
expose the rampant physical inactivity epidemic and present a
clear way forward. Nike sees a future where kids are running,
jumping and kicking to reach their greatest potential. The two
key strategies to achieve this are: - Create early, positive
experiences for kids in sport, physical education and active
play. - Integrate physical activity into everyday life. As part
of this strategy and first step in the U.S., NIKE, Inc.
President & CEO Mark Parker joined First Lady Michelle Obama and
U.S. Education Secretary Arne Duncan in Chicago to announce
Nike’s commitment to get kids moving. Over the next five years,
NIKE, Inc. will invest $50 million in the U.S. to increase the
physical activity of kids in s