What is Brainstorming? Brainstorming is simply a means of
getting a large number of ideas from a group of people in a
short time. Brainstorming is great for marketers! Marketers can
generate new creative ideas for products, services, solutions or
concepts. Not only is brainstorming useful for creative
thinking, but is can also be used for marketing problem solving
and marketing decision making. Successful brainstorming depends
upon four key rules: 1. Suspend judgement. 2. Let yourself go
and freewheel. 3. Go for quantity - quality implies evaluation
(which means that you have not suspended judgement). 4. Cross-
fertilize - pick up someone else's ideas and suggest others
leading from it. Steps in Brainstorming. A. State the problem.
B. Restate the problem. C. Select restatement. Oiling the Wheels
If brainstorming group dries up the leader can get the ideas
flowing again by using any one of the following approaches: 1.
Silent review - let the group review silently the ideas already
generated in order to stimulat