The rise of web fonts has given way to a broader understanding —
and respect — for typography, typefaces and the way text is
displayed online. Typography is an essential part of visual
design — and as any print publisher will tell you, the way that
text is arranged and displayed can have an enormous impact on
how its message is presented and interpreted. Although
typography entered the digital age long ago, it’s only been in
the last few years that we’ve really seen advanced typography
and typesetting take off online. This is, in large part, thanks
to broad browser support for CSS3 and web font standards, the
rise of web font services like Typekit (which was recently
acquired by Adobe) and the increasing adoption of mobile devices
like smartphones, tablets and ereaders. Understanding some of
the basics in typography can make crafting web content and using
web fonts a better experience for everyone. Most of us have
heard the terms “serif” or “sans serif” but what do they mean? A
serif typeface (or font) has st