The importance of understanding culture in designing successful
communications to influence and inform stakeholders cannot be
understated. But as discussed in previous posts, culture is
multi-dimensional. Some of the facets include: - corporate
culture – how the organisation works - industry/professional
culture – the way people in a profession work and relate - age –
baby boomers, Gen X, Y and Z (at least in the western world) -
national/ethnic cultures The last of these facets tends to be
over simplified in many texts. There is not just an east/west
divide! Robert J House in Culture, Leadership and Organizations
(2004 – Sage Publishing) reported on the Global Leadership and
Organizational Behaviour Effectiveness (GLOBE) program that is
undertaking a long term study of 62 societies. The GLOBE study
identifies ten national culture clusters that have distinctive
leadership and management behaviours: a. South Asia –
Philippines to Iran, including ASEAN countries and India b.
Confucian Asia – China, Japan and Ko