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September 14, 2011 It’s a mantra repeated, in one form or
another, by countless authorities on obesity and weight loss:
Serve up smaller portions. Despite the seeming simplicity of
this rule, it faces many obstacles in our daily lives. These may
include tight schedules that lead to rushed meals, cooking
habits that emphasize large quantities to maximize leftovers, or
a simple lack of awareness regarding what constitutes an
adequate serving size. According to an article earlier this
month in the Los Angeles Times, several companies, many of them
startups, are betting that portion-size reminders will make a
difference in people’s behavior — or at least that consumers
will believe such reminders can make a difference. The article
profiles a company called Precise Portions, which sells dinner
plates on which space is designated for vegetables, starches,
and proteins. One design labels these areas overtly, while
another features a discreet “vine design”