Curved goblets make us drink much more quickly.wickenden/Flickr
PROBLEM: Is there any way to curtail the chugging of a
determined binge drinker? This study tested whether subtle
psychological cues can succeed where "Dude, slow down" does not.
METHODOLOGY: Oh, college -- that time where you could receive
course credit for drinking a beer while watching a nature
documentary. One hundred fifty-nine self-identified social
drinkers were asked to do just that (although half were given
soda, instead), while researchers monitored their drinking speed
and behavior. The beverages were presented in either straight or
curved 12-oz glasses; which were either half-filled or topped
off. In a second experiment, spaced a week apart from the first,
they were shown images of the two types of glasses and asked to
identify where they thought the midpoint was. - Jogging
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