Self-organization is unplanned organization that emerges from an
open system of interacting components. The system can be thought
of as lifting itself up by its boot straps. This is the way a
self-organizing Web site can be developed. A Web site is the
visible part of a wider system that includes: visitors to a Web
site; the people who make changes to the Web site; the people
who choose the information that appears on the Web site; search
engines; the whole of the world wide Web and the Internet. All
of these various factors have an influence on the way in which a
a Web site will self-organize. It is impossible to even begin to
try to understand how all these different influences have an
effect on the organization that emerges. This is why it is
necessary to use an evolutionary strategy and develop the Web
site over a series of rebuilds. With an evolutionary strategy,
you don't plan or predict how the system will perform. You
observe what the system is doing then make changes to see if it
is performs better.