Labels identify green products It is essential that consumers
can identify green products within a product group. Public eco-
labels constitute a good and simple way of providing such
information to consumers and professional purchasers. The EU
Flower is the eco-label of the European Union. It was
established in 1992. The Nordic Swan has existed since 1989.
Denmark joined the Nordic eco-labelling system in 1997. The
Flower and the Swan guarantee that a product is one of the least
damaging to the environment, and that certain health precautions
have been taken. At the same time, quality and function are
guaranteed to be at least as good as other products. 2,300
products on the Danish market Eco-labels are found on a range of
products. When a product carries the the Swan or the Flower, the
product group has undergone a thorough evaluation of how it
affects the environment from the time it is 'born' to when it is
disposed of. Quality and health impacts have also been under
close scrutiny. Today there are roughly