The Internet provides a way for organizations to communicate
with external customers and suppliers. The following types of
information may be included: - Customer Support Customer support
should have a prominent role in an external website. Here is a
short checklist of options: - Contact information. - Online
registration and information. - Online literature request forms.
- Frequently asked questions. - Access can be provided to all
customers or limited to registered customers only. - Sales and
Marketing Data Currently, marketing is the main focus for
commercial websites on the Internet. This includes: - Promotions
and discounts. - Frequently asked questions and answers. -
Interactive registration. - List of contacts. -
Supplier/Dealer/Sales Support It can provide an excellent way to
link customers directly to information. The following list shows
the types of information you may include: - Contact information.
- Details on programs, special promotions, discounts, etc. -
Downloadable and printable literature