Gamification is about taking the essential ingredients of a game
and applying them to real-world, non-game situations. By
introducing game mechanics such as rules, challenges and rewards
for achievements; businesses can not only increase the fun
factor, but most importantly motivate and engage their audience.
Early endeavors have proven that a healthy dose of competition
really can make all the difference. Training, for example, is
key to any business, yet traditional teaching methods are often
more likely to induce slumber than an expansion of expertise.
Here, gamification can provide a very real solution; but it’s
not as simple as providing points or badges for a job well done
– effective gamification is something of an art form. The
psychology of play In any context, a game is only as good as
it’s design. When training, a clear understanding of how game
elements can drive learning behavior must be gained before a
gamified framework can be constructed. One of the most powerful
aspects of games is their abil