Essay 1 (50 points) Peter recently started a new social
networking (“matchmaking”) company named Whistle Stop.
Biographical information of users is stored on Whistle Stop
servers. In addition, users install a small program (or “APP”)
on their mobile phones. The APP works by regularly updating
Whistle Stop servers with the location of its users. When one
user is in close proximity to another “compatible” user, the
mobile phone plays a provocative whistle. The volume and
character of the whistle may vary according to the intensity of
compatibility. The idea is that the whistle helps promote less
formality in meeting and also promotes the likelihood of first-
glance butterflies associated with love-at-first-sight. The
site’s online address is http://whistlestop.com. The service has
been somewhat successful, especially in more urban areas. (a)
Seeing the success of Peter’s business, Edmund begins a
competing business that he calls whistleMATCH available through
http://whistlematch.com. Edmund also starts a FaceBoo