Want your children to eat healthful food? Serve them X-Ray
Vision Carrots! That's the news from researchers at Cornell
University, who tested this on 186 four-year-olds. They ate
almost twice as many X-Ray Vision Carrots as they did plain old
baby carrots. The children kept eating about 50 percent more
carrots even after the superhero names were discontinued. The
great news for parents: The carrots were one and the same. Cool
names make for cool foods, according to researcher Brian
Wansink, who tested the supercharged veggie names. He is a
professor of marketing at Cornell University and author of
Mindless Eating: Why We Eat More Than We Think Wansink points
out that the attraction to glammed-up names isn't unique to
kids; grown-ups go for seductive descriptions on restaurant
menus in a big way. In one memorable study, he found that adults
thought a California cabernet much more delightful than a North
Dakota wine. Both bottles were actually "Two-Buck Chuck" from
Trader Joe's. But here's a chance to use the p