Creativity can be defined as problem identification and idea
generation whilst innovation can be defined as idea selection,
development and commercialisation. There are other useful
definitions in this field, for example, creativity can be
defined as consisting of a number of ideas, a number of diverse
ideas and a number of novel ideas. There are distinct processes
that enhance problem identification and idea generation and,
similarly, distinct processes that enhance idea selection,
development and commercialisation. Whilst there is no sure fire
route to commercial success, these processes improve the
probability that good ideas will be generated and selected and
that investment in developing and commercialising those ideas
will not be wasted. Talent is a relative term. When someone is
able to perform a task better than peers, s/he is given the
label “talented.” There are various ways of eliciting and
developing talent: a) Sheer prolific production. This process
enhances methodology, work processes, knowledge