Mapping City Values combines names of cities with a set of
values in an automated application which searches in Google the
number of hits per combination added. Results are normalized and
displayed graphically. As result, individual patterns of values
can be visualized. is chosen as source of data due to its
capability to map the internet in search for terms. Wikipedia
definitions of “value ” & “city ” are used in the elaboration of
criteria used. The tool tells you how many times two terms (city
+ value) are found together in Google. The information expresses
the use of values in the context of a specific city, which is
taken as unit indicating relevance. It makes you look at cities
from a new perspective: how often e-citizens express themselves
regarding a specific context, the city and its values? The
intangible becomes tangible by measuring the core underlying
values that contribute to the city’s system of beliefs, ideas
and opinions. Arguably, some may say that a city ranking high in
a certain value does