Large food manufacturing companies are trying hard to read the
writing on the wall, but for some it seems to lose something in
translation. It appears that they can be as confused as they
believe consumers to be. For an example, it seems they all are
getting into diet products-``low fat,`` ``low cholesterol,``
``low salt,`` ``no fat`` and ``lowered fat`` are common terms.
``Health,`` ``fitness`` and ``convenience` also are current
buzzwords. In the frozen dinner entree field, the latest
arrivals are Con Agra`s` Dining Light, ``a convenient and
affordable new line of frozen entrees designed with the health-
conscious consumer in mind`` and Campbell Soup`s LeMenu
LightStyle Entree, ``designed to be part of a healthful balanced
diet.`` Most people who listen to radio or television or read a
newspaper in the last year are aware of health association
guidelines limiting fat intake to 30 percent of total calories.
That means if your daily caloric intake is 2,500, fewer than 750
calories should be from fat. But if yo