This workshop is taught by Kendra Markle and is broken down as
follows: Intro: Tools and techniques for persuading people,
quickly and inexpensively, are here. The platforms for
persuasion are open to even those with limited technical skill.
We’ll cover examples of persuasion on websites, mobile apps,
texting, facebook, videos and games, and reflect on the trends
and upcoming opportunities we see at the time of the workshop.
Brain science: Our brains are wired to stereotype, follow the
crowd, learn from example, react to triggers, etc. With careful
design, our technology can act like and exhibit the appropriate
traits to persuade our brains and influence our attitudes and
actions. For example, technology that volunteers ‘personal’
information before asking for the user’s info is likely to be
more successful in obtaining it. Messages intended to stop the
user from doing something are more effective when accompanied by
a picture of a person of the same gender. We’ll talk briefly
about why these associations exi