By the end of this session, you should be able to describe: A
definition of ‘stakeholders’ for your organisation How the
concept of ‘stakeholders’ relates to concepts of the
organisation The purpose of Stakeholder Analysis Some common
forms of Stakeholder Analysis Stakeholder Mapping techniques A
‘Stakeholder’ is: Any person or organisation who can be
positively or negatively impacted by, or cause an impact on the
actions of a company. (Freeman, 1984) The individuals and
constituencies that contribute, either voluntarily or
involuntarily, to its wealth-creating capacity and activities,
and are therefore its potential beneficiaries and / or risk
bearers. (Post, Preston & Sachs, 2002) Stakeholder theory in the
context of the organisation: 1: The objective of a business is
to make profits for its shareholders. (The Shareholder Value
Perspective) 2: Companies are networks of parties working
towards a shared goal. Employees, suppliers, shareholders,
external interest groups and customers co-operate to create
mutua