The World Land Trust claims it is the voluntary actions of
individuals and forward thinking companies that are leading the
way in the fight against climate change as it reports a 121%
rise in donations post Copenhagen: an indication of a consumer
trend being dubbed as, 'armchair activism'. World Land Trust has
been engaged in addressing climate change through mitigation and
adaptation for over 20 years, well before the Kyoto Protocol.
WLT always emphasised the value of voluntary actions by
individuals and forward-thinking business acting at whatever
level they could, to support practical actions in the field,
pioneering techniques and testing approaches to prepare the
ground for the political process that must eventually follow.
There is no question that the Copenhagen outcome was
disappointing. However the World Land Trust website has
experienced a 121% surge in individual donations post Copenhagen
and both long term and new corporate supporters are also
pledging substantial funding for 2010. Consumers are i