"Social Marketing is the adaptation of commercial marketing
technologies to programs designed to influence the voluntary
behavior of target audiences to improve their personal welfare
and that of the society of which they are a part." Source:
Andreasen, Alan R, Social Marketing: It's Definition Domain,
Journal of Public Policy & Marketing, 13 (1994):110 So you want
to recycle? You think giving them a sticker and sending them on
their way is going to do the trick? Think again. there's more to
it than that. Social marketing is a behavior change-focused
approach to bring your cause to the masses, and get them to
invest in the idea and act on it. So read up - your sticker
comes in handy later. Social marketing differs from
environmental education. Environmental education teaches people
about the natural world and aims to equip them with the skills
and knowledge they need to make informed decisions about the
environment. Social marketing, however, is the application of
commercial marketing concepts and techniques