The success of the designs and cameras, and the money they
generated, helped Victor’s company to expand. Development
continued, new designs were invented. At every step of the way
Victor took advantage of his large contact network and his own
experience as a photographer, incorporating the input and advice
he received. In 1957 Hasselblad followed the success of his
first cameras with a new revolutionary product, the Hasselblad
500C. This sensational camera had lenses with a central leaf
shutters and flash synch on all shutter speeds. Then came the
Hasselblad SWA in 1954, followed by the wide angle Hasselblad
SWC (1957), and the motor operated Hasselblad 500 EL (1965).
These cameras formed the base of the Hasselblad system for many
years. The basic philosophy behind the system – its modularity,
versatility, and reliability – has guided the Hasselblad product
line for over fifty years. The Hasselblad approach has been
copied and emulated by many, but never equaled. The Hasselblad
name became synonymous with the