Walt Disney was a high school dropout who suffered several
business disasters and bankruptcy. He overcame his personal and
financial challenges by using his imagination to create an
entertainment empire that has touched the hearts, minds and
emotions of all of us. His summarized his creativity in one
word: Imagineering. The term “Imagineering” combines the words
imagination and engineering. Imagineering enabled him to
transform the dreams, fantasies and wishes of his imagination
into concrete reality. Disney’s thinking strategy involved
exploring something using three different perceptual positions.
An insight into these positions comes from the comment made by
one of his animators that: “…there were actually three different
Walts: the dreamer, the realist, and the spoiler (critic). You
never knew which one was coming into your meeting.” Disney’s
thinking technique synthesized three different strategies: the
dreamer, realist, and the critic. A dreamer without a realist is
often not able to translate fantasies