The Definition of Marketing February 28, 2007 Marketing is a
term that is used frequently. Generally, it is thought of as how
a company advertises and sells their products or services, but
upon reading several sources during the research phase of
creating this paper, it was found that there are many more
elements involved in marketing. Marketing goes way beyond
advertising and selling; it is a focal point of a company that
drives the direction the company takes. According to Perreault,
there are two definitions for marketing. The definition for
micro-marketing was stated as the performance of activities that
seek to accomplish an organization's objectives by anticipating
customer or client needs and directing a flow of need-satisfying
goods and services from producer to customer or client
(Perreault, 2004). This is different than the definition
provided for macro-marketing which stated that it is a social
process that directs an economy's flow of goods and services
from producers to consumers in a way that ef