For courses that integrate fashion, business, and economics;
Fashion Merchandising; Survey of Fashion; Global Fashion
Business. Fashionomics gives students a fundamental
understanding of economic principles and their direct
application to the rational and decision-making of the fashion
industry. From the Industrial Revolution to contemporary trends
in textiles and fashion, this text explores business and
economic theories through real-world, up-to-date examples
applied to the fashion industry. Table of Contents 1. A Fashion
History 2. The Language of Fashion 3. Fashion Economics 4.
Fashion: Big Business 5. Profit = Success 6. Competition, the
Stock Market, and Financial Measurement 7. Government Policies
Affect Fashion 8. Dominating Segments of the Fashion Industry 9.
Domestic and International Fashion Consumers 10. The Economic
Impact of International Fashion Centers 11. International
Fashion Economics 12. Trends in Fashionomics With CourseSmart
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