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Magazines “Plant” Trees for Arbor Day Magazine Industry
Sustainability Leaders Save Trees By Using Recycled Paper April
26, 2005 Washington D.C. – This Arbor Day, while many citizens
plant trees to beautify their communities, the magazine industry
will finish another month of consuming about 2.5 million trees.
However, a small and growing number of leading magazine
publishers are making sure that 2,789 trees stay planted each
month simply by choosing paper made from recycled consumer
waste. “A tree saved is a tree planted,” noted Frank Locantore,
Director of the PAPER Project at the nonprofit organization Co-
op America. “By printing on postconsumer recycled paper,
publishers are not only protecting trees but are also ensuring
that other parts of the environment and public health are
protected. The publishers’ paper choice is a move towards
sustainable production as it reduces greenhouse gases