Another version of British road signage commonly used before the
adoption of the Kinneir-Calvert system. Each of Kinneir and
Calvert's road signs was designed on a grid of letter tiles,
like this layout diagram The new road signage system fascinated
British designers, as illustrated by this cover of the ICI
magazine Plastics Today, 1965 Children crossing sign - the image
of the girl is based on a childhood photograph of Margaret
Calvert, 1964 Jock Kinneir + Margaret CalvertGraphic Designers
(1917-1994) + (1936-) Designing Modern Britain - Design Museum
Until 26 November 2006 One of the most ambitious and effective
information design projects ever executed in Britain is the road
and motorway signage system designed by JOCK KINNEIR (1917-1974)
and MARGARET CALVERT (1936-) from 1957 to 1967. Intellectually
rigorous yet inclusive and engaging, their system has become a
role model for modern road signage all over the world.
Determined to illustrate the haphazard state of British road
signage at the turn of the 196