Lateral Thinking, Logical Thinking, Applied Creativity Certain
processes enhance creative output and others enhance innovative
output. Defining creativity as problem identification and idea
generation and innovation as idea selection, development and
commercialisation, this article will tackle stages two and three
using the three-stage process of lateral thinking, logical
thinking and applied creativity. The start of the process
involves building a sizeable idea pool of quality ideas. In this
article, we can define quality as being a large number of ideas
and a large number of diverse and novel ideas. Simply creating
the above three categories enhances the size of the idea pool.
Whereas we might initially have come up with 20 ideas, we are
now consciously able to come up with 20 ideas and then 20 others
that are purposefully diverse and yet still 20 more that are
purposefully novel. This framework that we are beginning to
construct begins to show the value of frameworks and models.
They break up problems into