Water is one of the most important substances on Earth.
Freshwater supplies for people, agriculture, and the environment
are renewable but limited. Precipitation in the United States
falls mostly on private land and is used intensely to produce
food and fiber for people. This modified landscape often drains
too quickly, resulting in inadequate aquifer recharge, soil
erosion, poor water quality, and intense downstream flooding.
The Water As A Crop™ initiative empowers landowners with
knowledge and resources to effectively improve the conservation
of water where it falls and produce clean water as a valuable
crop. Water As A Crop™ facilitates dialogue between landowners,
local partners, and prospective water conservation funders in
water stressed areas. Water As A Crop™ produces interactive
workshops to build knowledge and confidence in water
conservation practices and water markets. Investments in pilot
projects help evaluate and demonstrate results. Water As A Crop™
communications efforts inform and inspire r