Think of one of your favorite items and imagine it right in
front of you. You can probably describe it in great detail to
someone. However, try to describe it without mentioning or
referring to colors, shapes, text, or any other visual elements.
This is a challenging task, and attempting to describe any item
to someone in this manner most likely will cause ambiguity and
confusion. Subconsciously, we create an embedded image in our
mind based on an item's appearance or brand. Dick Berry in "The
user experience" denotes this embedded image as a user's mental
model or conceptual model . A user interacts with physical
items, builds up experiences, and as a result creates a mental
model over time. This mental model can contribute to the success
of product marketing and software. At the rapid rate of
progression of technology, the acceptance of software with
identical functionality can come down to user experience. A
product can leverage itself above the rest by the superiority of
its design. This article will disc