From October 1st, the UK’s eight million smokers will be
encouraged to quit smoking tobacco for a full 28 days, as part
of a scheme known as Stoptober. It is the first time the state
government has enforced a widespread campaign in a bid to
convince inhabitants to kick the smoking habit. The scheme was
unveiled this week by the Department of Health and has been
backed by the British Heart Foundation and Cancer Research UK.
Among the new tactics that are set to be spread out to encourage
people to throw their tobacco products for a month are an every
day messaging service, a series of television and radio
promotions and roadshows around the UK. Jean King, director of
smoking control at Cancer Research UK, declared that breaking
the nicotine addiction can be the most difficult step so
campaigns such as Stoptober are so critical. ‘Smoking accounts
for one in four cancer deaths and approximately a fifth of all
cancer cases so it’s vital that work continues to support
smokers to quit,’ she added. Those who plan to