|A collection of Latino opinions by Ricardo A. López| |Primary
quantitative and qualitative using webcam technology|
Traditionally the Internet has been used to conduct written
surveys, most of which are self-administered. The Internet
technology of today, however, gives online users the ability to
not only communicate via voice, but also by using full video
conferencing style communication applications. This
technological capability gives us a new and very useful tool to
assess the Latino opinion. One of our concerns in using online
research with Hispanics is that the methodology traditionally
does not lend itself well to the way Latinos prefer to
communicate (see the warning text on our online page). Using
webcams we are able to conduct face to face interviews from our
offices with respondents from across the street or around the
globe. The technology now also allows us to conduct webcam focus
groups with full video interaction. We recommend webcam research
for: For more information from one of our research