Restaurants: Market Demand Analysis A market demand analysis
measures market activity for an industry in a given location.
The four regions of the United States – Northeast, South,
Midwest and West – serve as a starting point for these analyses,
and each of these four regions can be broken down further into
nine regional divisions to allow for more focused statistical
analysis. The data on each regional division analyzes the trends
of the market by tracking the annual sales in a specific
industry. As depicted in the following graph, demand in the
United States’ East North Central division was the highest in
the United States at approximately 29.1 percent. Following this
division was the South Atlantic division with 18.8 percent and
the Pacific division with 14.3 percent. All other divisions each
accounted for less than 10 percent of total market demand in the
United States. See the following graph.