To download the press release click here. Signage must follow
some simple principles to be effective. Wayfinding is not a word
that is found in a dictionary. It was coined to describe the art
of helping people to find their way to a destination, usually in
a building or public facility. Visual direction, done
effectively, allows people to find their way to their
destination easily on their own. It has a one-time cost in
design and implementation. Wayfinding is visual direction. All
of us can make our way to work or home easily. Most people using
the transit system in a large city daily never need to look at a
sign. But when we are seeking a new destination, we depend upon
the signs leading us to it. The design must be for those who
know nothing. Wayfinding signage has three elements: general
information (largest); directional information; and space
identification (smallest). Systems should guide visitors to
their destinations through the large to the small. Decision
points, places where we can go in more than