Critically acclaimed and easy-to-read, The Sustainable Business
dispels the common belief that sustainability is solely about
going green. Generally speaking, the capacity to continue into
the long-term (one of many sustainability definitions) embraces
the psychological, behavioural, industrial, economic, financial,
social, legal, and environmental arenas and requires a whole-
system approach. The problem with only focusing on the
environmental aspects of sustainability is that once a few facts
become clear it is tempting to believe they possess an
independence all their own and to rest in them and believe that
they are the foundation of what is being sought (theologians
call this idolatry). Using a tried-and-tested teaching model
developed by the author, The Sustainable Business reveals proven
ways to apply long-term (i.e.: sustainable) business concepts in
a concise, easy-to-understand framework that has proven to
generate wealth, optimize labour and financial investments (and
other valuable resources), and