Hybrid Web Mining Framework Source: IOSR Journal of Engineering
With the dramatically quick and explosive growth of information
available over the Internet, World Wide Web has become a
powerful platform to store, disseminate and retrieve information
as well as mine useful knowledge. A user interacts with the Web;
there is a wide diversity of user's content they prefer and the
navigational patterns they prefer, which results in needing
different contents and presentations of information. To improve
the Internet service quality and increase the user click rate on
websites, it is necessary for a Web developer or designer to
know what the user really need to do, predict which pages the
user is interested in, and present the customized Web pages to
the user by combining user navigational pattern data, web
content data and these with website structure data.