The Pedagogs, started by a parent and teacher team that hit upon
this global conundrum, produces motivational products that aim
to build the self-esteem of young children while enabling
parents and caregivers to learn about and reinforce the specific
praise a child receives in school. It all began when Stacey
Niermann, a mother of three living in Hong Kong, welcomed her
excited daughter, Sydney, home from school one day. Sydney had
received a paper cutout from her teacher, Caroline Allams, with
a drawing of a princess (Sydney’s choice) and the praise “I’m
Getting Good at Using Full Stops.” Her daughter absolutely loved
the simply produced but attractive award. More importantly to
Niermann, she knew exactly what her daughter achieved in school
that day and could reinforce the learning at home. As an
involved parent, Niermann recognized the value of Allams’
approach to positive reinforcement, and soon thereafter, The
Pedagogs was born. “We could not believe what a simple idea it
was and that no one was doing it