Free printed copies and an interactive online version of the
guide are available from the Center for Research on
Environmental Decisions A poll conducted in October shows that
the proportion of Americans who are convinced that human
activity is warming Earth’s climate has dropped sharply since
last year, to under 40 percent--even though most scientists say
the evidence is overwhelming. A concise new publication delves
into what goes on in human minds that causes this disconnect,
and what communicators of climate science can do about it. The
new 43-page guide, The Psychology of Climate Change
Communication, released today by Columbia University’s Center
for Research on Environmental Decisions, looks at how people
process information and decide to take action, or not. Using
research into groups as disparate as African farmers and
conservative U.S. voters, it offers insights on how scientists,
journalists and educators can convey evolving scientific
knowledge, increase chances that the public will understand wha