> Case Studies > Competitive advantage: Addressing barriers to
sustainable supply – conserving pollinators (Sainsbury
Competitive advantage: Addressing barriers to sustainable supply
– conserving pollinators (Sainsburys & Carrefour) Sainsbury and
Syngenta have developed a nationwide project in the UK known as
‘Operation Bumblebee’. The project has already resulted in the
enrichment of over 130,000 acres of field in over 500 farms with
bumblebee critical pollen and nectar. As well as increasing the
population of bumblebees by potentially many millions, other
wildlife – including butterflies, other insects and farmland
birds – will also benefit. In addition, as part of "Carrefour’s
Quality Lines" supplier specification, fallow land is encouraged
to promote the sustainability of bee populations and the
biodiversity of wild fauna. The Co-Operative Food company in the
UK recently launched ‘Plan Bee’ – a ten point programme aimed at
addressing concerns regarding rapidly declining pollinators.
This plan included pro