culture is part of the identity of a business. It documents the
way in which employees and managers should behave not only
towards each other but also towards customers, suppliers and
business partners. Motivation, staff turnover and customer
loyalty are a mirror image of the corporate culture. It comes
into being through people’s day-to-day practical experiences. It
is influenced to a large extent by the quality of management.
Business management and corporate culture influence each other.
A corporate culture develops in three phases. - Set-up phase The
central values of a business are clarified. How should business
be conducted? Items from the values list, e.g. decency,
openness, sustainability, will help to answer this question. It
is important to involve employees in this process, as this is
the only way to achieve general acceptance. A corporate culture
which is forced upon people is bound to fail. - Introductory
phase the second phase, the ideas relating to the corporate
culture must be made known and i