|PDF (3 MB)| Pursuing additional outreach strategies The
following strategies are offered as ways some districts have
enhanced parent outreach efforts by involving others, branding
"products," and developing supplemental materials. Getting
others involved. While there is much that districts can do to
inform parents about their public school choice and SES options,
they need not rely only on themselves to spread the word.
Rather, districts can and should enlist the support of others.
Below are venues through which districts can engage school-level
personnel and the greater community in outreach efforts.
Involving schools and school staff. For many parents, their
child's school is the primary place where exchange of
information about education occurs. With this in mind, districts
should ensure that schools with eligible students are actively
providing information about public school choice and SES.
Indeed, in many cases schools have assumed a central place in
reaching out to parents. Using communication channel