What is a Canonical Tag? A canonical tag looks like this: <link
rel=”canonical” href=http://www.example.com/” /> this should be
inserted into the head section of the HTML of a page within a
website. (See below) What Does it Look like? Why is it
Important? Many SEO technicians suggest a canonical tag appears
on every single page of a website for ‘good practice’ – but why?
The main functionality of a canonical tag is to signal to Google
which page you consider to be the most important from a group of
pages which can have very similar content. This can be very
useful when you have duplicate pages on your website e.g. the
homepage or you have a number of similar product pages which
produce multiple URLs on different sort filters or tracking
parameters. AND WE ALL KNOW DUPLICATE CONTENT IS BAD Examples of
when to use it: Often on websites the homepage and folder levels
will be duplicated. This is because the page and its content can
be found in another folder for example Is the same as When
you’re a webmaster or S