A pioneer of modern typography, designer Piet Zwart was
influenced by Constructivism and De Stijl. His influence shows
in his work and in this quote: ...to make beautiful creations
for the sake of their aesthetic value will have no social
significance tomorrow... . Zwart worked as a designer,
typographer, photographer and industrial designer in the
Netherlands in the 1920s and 30s. Primarily working for the NKF
Company, he created many works of graphic design before retiring
from the company to spend the rest of his days as an interior
and furniture designer. The work that Zwart did for the NKF
Company can be spotted by his use of primary colors, clean sans-
serif typography and photo-montage. Formally trained as an
architect Zwart referred to himself as a hybrid between a
typographer and an architect. Also influenced by the Arts and
Crafts movement, Zwart began his education at the School of
Applied Arts in 1902. He spent most of his career moonlighting
as an architect and photographer, as well as a designer