Ever wish that you could write content that could instantly grab
and keep your audience's attention? It is easier than you think.
A great article by Kathy Sierra on the blog Creating Passionate
Users talks about differences in writing styles and which types
are more effective at engaging readers minds. Studies have shown
that your audience will pay more attention to your message and
remember it better if you write in a conversational tone instead
of the formal style that is prevalent in business and academic
writing. In these studies, participants were given pieces of
text to read and then asked to solve problems relating to the
text. Students that were given conversational text were able to
answer 20-46% more questions correctly than the students who
were asked to read more formal text. Imagine if you could get
20% of undecided customers to choose your brand at the time of
purchase simply because they recalled your message more than
your competitors. And all you have to do is write your content
in a differen