Changing Londoners mental maps The thinking behind the new
system is to encourage more people to walk around London instead
of driving or using already overcrowded public transport. By
catching people at key decision points – such as tube stations –
and providing them with the right information on walking times
and local attractions, it is hoped that they will choose to
walk. According to TfL, information really is key in achieving
modal shift. Research found that most Londoners mental map of
London is based on the tube map which is geographically
distorted and can be very misleading. For instance there are
over 100 connections on the underground where its quicker to
walk than take the tube! Legible London maps will often show
users that their destination is closer and more walkable than
they think. (Via Kelly Clifton.)