EXECUTIVE MBA - JKUAT DISCUSS THE SUPPLY CHAIN MANAGEMENT
PARADIGM AND ITS APPLICATION TO THE SERVICE AND MANUFACTURING
INDUSTRY The concept of Supply Chain Management is based on two
broad ideas. The first is that practically all goods and
services that reach an end user represent the cumulative effort
of multiple organizations. These organizations are referred to
collectively as the supply chain. The second idea is that while
supply chains have existed for a long time, few businesses
understood, let alone managed, the entire chain of activities
that ultimately delivered products to the final customer. The
result was disjointed and often ineffective supply chains. There
as many and varied definitions of supply chain management as are
the authors. Broadly defined, supply chain management, is the
active management of supply chain activities to maximize
customer value and achieve a sustainable competitive advantage.
It represents a deliberate effort by the supply chain firms to
develop and run supply chains in