Is the web "turning upside-down"? Revealing stat of the day: 22
percent of web pages contain Facebook URLs. At this point, in
other words, more than a fifth of all web pages in the world --
242 million of 1.3 billion -- reference the Mark Zuckerberg
Production. This is per an analysis conducted by the researcher
Matthew Berk, who used data for the project gathered by Common
Crawl, a Google-type web-crawling tool. The data accounted for
the nearly 1.3 billion URLs the tool has crawled so far in 2012.
And Berk's findings in analyzing them, he writes, offer some
evidence for what he calls "the web turned upside down" -- a
reweaving of the fabric of the World Wide Web based on social
connections. The "structure and metaphors" of the planet's
social graph, Berk argues, "will eventually reshape the Web into
something completely different." Among the evidence he marshals
to make that case: - There are more than 471 million total
Facebook URLs. - Of some 500 million hardcoded links to
Facebook, only 3.5 million -- 0.