From The Alley Cats Strike Back: Objectives of Our Project: - To
apply Marcuse’s theories about false needs and consumerism to
today’s current climate of advertising. - To involve ourselves
in the examination and focus on how even students educated in
sociology can still not help being influenced by the media. - To
examine how much of what we own is consumer driven. - To present
the public with a message on how to be aware of false needs. -
We successfully disassembled one of our group member’s room to
relay the message of how controlling false needs are in our
current capitalist society. - We were also able to publicly
share this message by posting our video on YouTube as well as
creating a presentation on Prezi. - Our group learned about how
to create a sociological project testing a specific theory,
which included creating a unique concept as well as learning how
to share it with the public.Not only did we learn more about the
extent of consumerism, but we also became more familiar with
social media. - Thi