“Stories are memory aids, instruction manuals and moral
compasses. When enlisted by charismatic leaders and turned into
manifestos, dogmas and social policy, they’ve been the
foundations for religions and political systems. When a
storyteller has held an audience captive around a campfire, a
cinema screen or on the page of a bestseller, they’ve reinforced
local and universal norms about where we’ve been and where we’re
going. And when they’ve been shared in the corner shop, at the
pub or over dinner they’ve helped us define who we are and how
we fit in.” (Krotoski, A. 2011). Storytelling has always evolved
and been enriched by changing media and technology. The history
of stories and storytelling is long and rich. Stories have
evolved from oral stories told around a fire, to cave paintings
such as those in Lascaux; From the first scrolls of written word
to the invention of the printing press and widescale
distribution of books. Developing technologies have allowed
stories to be shared with an ever-increasing