The Pew Research Center has recently come out with its
“Internet’s Broader Role in Campaign 2008” report. This report’s
findings are based on the results of a survey the Center
conducted in December 2007 amongst 1430 American adults. The
data is fascinating and I wanted to share of its most intriguing
findings with you. Summary of Findings: 1) The internet is
becoming one of the leading sources for news about the
presidential campaign for all Americans. 24% of Americans say
they regularly learn something about the campaign from the
internet, almost double the percentage from respondents in the
2004 campaign (13%) and almost triple the percentage found in
the 2000 campaign (9%). 2) The internet has become a leading
source of campaign news for young Americans. 42% of those ages
18 to 29 say they regularly learn about the campaign from the
internet. In 2004, only 20% of this demographic group said that
they got such news from the internet. An interesting side note,
since young Americans find their campaign news