Marketing refers to selling and promoting goods and services by
basic propaganda techniques and promotion. Using business
communication and sales techniques, companies try to build a
strong customer relationship, through marketing and advertising
their products and services. The basic purpose of any marketing
stint is to identify the customer, satisfy the customer and keep
the customer. Customer is the main focus of all marketing
activities, marketing management is said to be mandatory part of
business management. Marketing concept believes that in order to
achieve necessary organizational goals, you need to know the
wants and needs of the target markets. Arthur Levitt had once
remarked, “Firms need to ensure that their ability to provide
effective customer service keeps pace with their growth. If
you're marketing your firm to new customers, you better be able
to provide them service when they do business with you.”