Brief DescriptionCreate and design advertising for a tempting
new pet food! pets, propaganda, advertising Advertisers know
that the right combination of appealing gimmicks can bring out
the buyer in every young person. In this lesson, students learn
about the ways companies influence what people purchase in order
to boost their own profits as they create and market their own
pet food. Begin this activity by sharing a newspaper, magazine,
or other ad for a pet product. Ask the students to identify the
target audience and discuss what effect the ad has on the group.
Are the students interested in the product? Would they choose to
purchase it for a family pet? What about the ad "works," and
what might be changed to make it more attractive to young pet
owners? If you choose, visit the PBS site for kids called Don't
Buy It. This site explains many of the techniques advertisers
use to "fool" the public. Then introduce some of the classic
ways ads work through the information provided by Propaganda
Techniques. (Olde