More On Keywords Keywords are the heart to effective Internet
searches. Whether optimizing a web site or searching for a hard-
to-find item, consider tapping resources to locate a variety of
keywords. Identify keywords and phrases that are relevant to the
products, services, or information you are promoting or
searching for. Use a thesaurus to find terms that are related to
a primary keyword. Searching on a synonym will often bring up
different Internet search results. A thesaurus groups words that
are similar in meaning. Usually, you reach for a thesaurus when
you have a word in mind and you are looking for a similar term.
Keep in mind that no two words mean exactly the same thing. We
turn to a thesaurus to find different, more expressive ways of
speaking and writing, this is particularly important when
related to keywords. WebReference -
http://thesaurus.reference.com/ Merriam-Webster -
http://www.m-w.com Singular and Plurals Using the plural form of
a word in many of the search engines, may result in a diff