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Professional items | World psychology | Social Representation
Theory is a body of theory within social psychology originally
coined by Serge Moscovici. It is similar in some ways to mass
consensus, and is inter-related with both discourse analysis and
discursive psychologyand social constructionism. Moscovici
described social representation as: “systems of values, ideas
and practices with a two-fold function; first, to establish an
order which will enable individuals to orientate themselves in
their material and social world and to master it; secondly, to
enable communication to take place amongst members of a
community by providing them with a code for social exchange and
a code for naming and classifying unambiguously the various
aspects of their world and their individual and group history”
(Moscovici, 1973) Meaning therefore is created through a system
of social negotiation rather than being a fixed reality, and its
interpretation may well requi