Revision Date:May 02, 2013 Publication Date:Jan 25, 2012
Source:Harvard Business School English Hardcopy Black & White
Out for Revision Also Available in: |English Hardcopy Black &
White|| Dow Chemical is one of the few major American industrial
corporations that was founded in the late 19th century that is
still in existence. From its origins producing bromine out of
the brine underneath Midland, Michigan, the company has evolved
from a diversified commodity chemical company to an advanced
materials company whose products and services can make its
clients more sustainable. During the 1960s and 1970s the company
received a series of external shocks in the form of negative
public opinion for some of its activities. These challenged the
company's perception as being a "good company" and made it
realize it needed to more proactively seek outside perspectives
on how the company was viewed and what it should do. This led to
the formation of the Corporate Environmental Advisory Council in
1992 which was renamed the