GE has a long history of commercially successful research and
innovation from Thomas Edison’s light bulb to today’s
nanotechnology breakthroughs, locomotives, health care,
aviation, finance, energy and many more . In 1890, Edison
General Electric Light Company was founded by the great
scientist of 19th century, Thomas Edison initiated Edison. The
first GE font face designed in 1892 is still almost similar to
the present one. The circular shape seemed eternal and the
movement near the perimeter of the circle gives a sense of
motion and fluidity that is reinforced by the elegant treatment
of the interconnected initials. With time, the circular
engulfing the fonts took over and now with evolution it probably
exemplifies the diverseness of the group. The white space
symbolizes it’s openness and its being equal to everyone.The new
slogan for GE is “Imagination at work” which has replaced the
longtime standing “we bring good things to life.”