WWF and IKEA Conservation Partnership IKEA and WWF began a co-
operation in 2002 to jointly promote responsible forestry in
priority regions around the world. Together the two
organizations have planned and implemented a series of projects
in China, Russia, Bulgaria, Romania, Estonia, Latvia and
Lithuania. The projects are important steps in implementing
IKEA’s forest action plan and in achieving WWF’s conservation
targets. The overall goal of the co-operation efforts has been
to promote legal compliance in forestry and trade, reduce
unsustainable logging and strengthen multi-stakeholder based
forest certiﬁcation and management. Many challenges remain, but
the projects have contributed to some exciting results, for
instance to increased FSC certification in Russia. FSC
certification was first introduced in 2000, and the IKEA and WWF
projects (started two years later) have played a key role in
reaching 30 million certified hectares or about 25% of the
Russia’s leased forests. In 2005, the co-operation was exten