As the sodium-reduction trend continues to grow, so does
consumer awareness and concern over the high levels of sodium in
the processed foods they eat. Since the Center for Disease
Control and Prevention (CDC) announcement in early February,
many consumers have become more aware of the need to reduce
sodium in their diets. According to a recent Mintel report,
about half (52 percent) of American adults are currently
watching their diet, and 15 percent of them are doing so due to
their concerns about salt intake. It was also reported that 44
percent of consumers always or usually consult the Nutrition
Facts Panel and/or ingredient list to look at sodium when
considering foods. The number of consumers consulting those
labels will increase in 2012 as the new Facts Up Front nutrient-
based labeling system takes off. With this system, sodium
content will become more visible to consumers, making it easier
for them to make healthy decisions when purchasing food. It will
also increase the pressure on food manufacturers