McLuhan used a model with four elements surrounding the term
MEDIUM. Touching on the four elements, describe how this model
can help us in interpreting social media. McLuhan's model asks
four questions: 1. What does the medium enhance? In this case,
medium means social media. Social media enhances conversation
and the speed at which connections and communications can
happen. Information can be passed instantaneously, whereas
before, there could be hours, days, weeks, even months before
information was received. 2. What does the medium make obsolete?
Social media makes face to face interaction and conversation
obsolete because the convenience of being able to send someone
an Instant Message or an email is much more appealing then
waiting to call someone or meet them in person to discuss
something. Some people find this lazy, while others enjoy the
convenience. 3. What does the medium retrieve that had been
obsoleted before? It can help reconnect people with others from
their past. 4. What does the medium flip