A business plan is any plan which is created to help a business
look ahead, allocate its resources, focus on key points, and
prepare for opportunities and threats. Many people think of
business plans only when starting a new business or applying for
investment. However they are also vital for running a business,
even though the business may not need further capital.
Businesses need to plan to optimize growth and prioritize their
development activities. Ultimately the business plan is a
decision-making tool. As such the content and format of the plan
is determined by the goals desired in creating the plan and the
intended audience. Business experts generally suggest a normal
business plan contains a standard set of information such as: -
cover page and table of contents - executive summary - business
description - industry background - competitor analysis - market
analysis - marketing plan - operations plan - management summary
- financial plan What would be in a simple business plan? It
should include: a summ