You may not realize it, but every time you access the Internet,
you are being watched. As you navigate through web pages,
conduct Google searches and creep on classmates’ Facebook walls,
your activity is being logged. But why? Because the data is
extremely valuable for advertisers. A few weeks ago, I searched
for a particular iPad case I’ve been looking into purchasing. In
a separate window, I had Pandora Radio open. Anyone familiar
with Pandora knows that a large advertisement sidebar changes
randomly. Minutes after searching for the Zaggmate iPad case, I
navigated back to Pandora to skip to the next song only to find
that my advertisement was now for the exact same iPad case I’d
been searching for. According to Mark Zuckerberg, founder of
Facebook, privacy is a thing of the past. Internet users already
disclose tons of personal information, but now it’s gone a step
further. Their interests are being used as an extravagant tool
for advertising. “It is the intention of social media sites to
collect data about