The logo integrates typography and icon meanings. The three
layers suggest films strip, and there are letters being shown
behind them (like the stories arising), then the dot in the “i”
represents a sequential of two moments: before and after
dropping. This logo has three versions with the drop in red
(blood), blue (water) and green (sap). Those three colors are as
well the primary colors: RGB. Blood is the precious liquid that
keeps us alive. Loosing blood (like a drop, for instance) is
loosing life and that is a complaint shown in most documentary
films. In the Millennium Development Goals from the United
Nations the concerns about health, mortality and poverty issues
is an asset. Water is the vital liquid and a mayor concern for
the future: the access to clean water. Quality water is
synonymous of health, food and development. Sap, as the “blood
of trees” is the liquid that represent the commitment with
ecology and environmental sustainability.