This is an excerpt from EERE Network News, a weekly electronic
newsletter. DOE and Ad Council Launch Energy Efficiency
Campaigns for Kids DOE launched two new energy efficiency
campaigns for kids on September 12: "What's your Excuse?," which
is focused on the 8-12 "tween" market, and a Tinker Bell-themed
campaign for 8- to 9-year olds. The two campaigns were developed
in partnership with the Advertising Council and are designed to
educate children about the importance of energy efficiency.
"What's your Excuse?" encourages tweens to save energy at home
with a 10-step energy action plan, and includes tips, games, and
downloads posted on a Web site called "Lose Your Excuse." The
campaign is supported by the pro bono efforts of Goodby,
Silverstein and Partners, which developed public service
announcements for television, radio, outdoor, and Web media. The
Tinker Bell campaign consists of television, online, and outdoor
public service announcements created by the Advertising Council
to educate children about posit