WebMD Medical News Louise Chang, MD Aug. 20, 2007 -- Girl’s
preference for pink may have developed for evolutionary reasons
rather than just a passion for fuchsia. A new study shows that
men and women have natural color preferences. Blue is the
overall favorite for both, but women prefer a redder or more
pinkish shade of blue than men. Researchers say this
predilection for pinker hues may have evolved because of women’s
traditional role as the gatherer, allowing them to pick out the
red, ripe fruit from a sea of green in the forest. "Evolution
may have driven females to prefer reddish colors -- reddish
fruits, healthy, reddish faces," says researcher Anya Hurlbert
of Newcastle University, England, in a news release. "Culture
may exploit and compound this natural female preference." In the
study, researchers asked a group of more than 200 adults to
quickly pick their preferred color from a pair of colored
rectangles on a computer "Although we expected to find sex
differences, we were surprised at how robust th