8 Applications of Eye Tracking Technology Eye tracking is a
field that never seizes to fascinate me. It is truly amazing
that one technology can have such a wide range of capabilities
and applications. Here are 8 applications of eye tracking that
are being used today: #1 Website Usability Testing- Computers
have become a primary source of information; therefore, it is
critical that users be able to easily locate and comprehend
information on a user interface. Eye tracking is often used by
Web designers and Usability Specialists to identify which
elements of websites function as intended and which need to be
revised. #2 Advertising and Marketing Research- Another growing
application for eye tracking is in the marketing industry.
Advertisers are evaluating the effectiveness of their campaigns,
using eye tracking to determine if customers are noticing the
key elements in a product placement, commercial, or print ad. #3
Assistive Technology- both wearable and monitor mounted eye
trackers are being used by disable