The Increased Availability and Marketing of Fruit, Juice, and
Vegetables to Middle School Students Increases Consumption The
objectives of this intervention were to determine whether middle
school student consumption of fruit, juice, and vegetables (FJV)
during school lunch would be increased by: 1) increasing FJV
availability and accessibility in the middle school school lunch
snack bar/a la carte line; and 2) combining increased FJV
availability and accessibility with a social marketing campaign.
The 15 schools participating in this study were randomized into
Intervention A (social marketing and increased
availability/accessibility of FJV in both semesters) schools,
Intervention B (increased availability/accessibility of FJV only
in the first semester; social marketing added to increased FJV
in the second semester) schools, and Control schools. Process
observations (observations of intervention compliance) and
student food consumption at lunch were recorded. Consumption was
analyzed for each intervention gr