Dumping and intermediation – that doesn’t even sound similar,
does it? Nevertheless, information intermediation is often
misunderstood to mean a dump of lots of technical information on
unsuspecting audiences. Do you know those websites that provide
all the information you can possible imagine, and a lot you
can’t imagine besides, about a certain issue or project or
initiative – and that’s then called “reaching out to the public”
or even engagement? Well, it’s not. It’s dumping. And it’s not
useful. The true basic role of communication in development is
information intermediation. Everything else follows from that.
Information intermediation means to act as a bridge between the
public – a lay audience – and technical development experts. It
means to select, package, contextualize, and interpret technical
information in a way that it useful for the intended audiences.
You want a community to know how that road project is going that
is supposed to improve their lives by improving mobility and
access to resource