- advertise (v.) - early 15c., "to take notice of," from Middle
French advertiss-, present participle stem of a(d)vertir "to
warn" (12c.), from Latin advertere "turn toward," from ad-
"toward" (see ad-) + vertere "to turn" (see versus). Sense
shifted to "to give notice to others, warn" (late 15c.) by
influence of advertisement; specific meaning "to call attention
to goods for sale, rewards, etc." had emerged by late 18c.
Original meaning remains in the verb advert "to give attention
to." Related: Advertised; advertising.