What is Cloud Computing? According to Wikipedia, Cloud Computing
is: “A style of computing in which dynamically scalable and
often virtualised resources are provided as a service over the
Internet. Users need not have knowledge of, expertise in, or
control over the technology infrastructure “in the cloud” that
supports them.” Huh? And, what does this have to do with me? In
plain terms, Cloud Computing refers to working with a variety of
software applications that are available online (for free or
fee) to fit your specific business need. In the case of
marketing, this means using a combination of online software
(SaaS or Software as a Service) designed to help communicate
with customers. This allows marketers to leverage the latest
communication techniques that currently exists without having to
rely on IT knowledge or investing to bring software in house. By
using free or low cost web-based software to build web sites,
blogs, emails, etc., business owners and marketers have access
to their own virtual workben