Diffusion and Cascading Behaviour in Networks published: Nov.
28, 2007, recorded: September 2007, views: 1980 Report a problem
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keep you updated with your request's status. Diffusion is a
process by which information, viruses, ideas and new behavior
spread over the network. For example, adoption of a new
technology begins on a small scale with a few “early adopters”,
then more and more people adopt it as they observe friends and
neighbors using it. Eventually the adoption of the technology
may spread through the social network as an epidemic “infecting”
most of the network. As it spreads over the network it creates a
cascade. Cascades have been studied for many years by
sociologists concerned with the diffusion of innovation; more
recently, researchers have in