Marketing to Kids RWJF Priority: Reduce youths’ exposure to the
marketing of unhealthy foods through regulation, policy, and
effective industry self-regulation Unhealthy foods and beverages
are heavily marketed to children, and research shows that
exposure to food marketing messages increases children’s obesity
risk. Food and beverage companies also target African-American
and Latino children with more advertising and for products that
are less healthy. Some studies suggest that marketing
restrictions are among the most powerful and cost-effective
interventions available. The resources below, from RWJF grantees
and partners, explore how food and beverage marketing affects
children’s food preferences and their risk for obesity.