Some industries find that color trends change rapidly; others
are less subject to fluctuations in taste and style. The fashion
industry is perhaps the most susceptible to trend. However,
interior design, especially home furnishings, and automotive
design are subject to fluctuations as well. Youth-oriented goods
and services in every category feel the effects of shifting
color trends. The major U.S. forecasters are the PANTONE® Color
Institute, the Color Association of America (CAUS—the oldest
forecasting service in the country), and the Color Marketing
Group (a nonprofit international association of 1,500 color
designers). These groups provide forums, workshops, and reports
on an annual and seasonal basis. Many factors affect color
trends, including: - National cultural influences - Music and
entertainment; pop culture - The economy (good or bad) - World
events (politics, wars, natural disasters) - The shrinking
global community - Business and manufacturing demands - Nature
and environmentalism - Shared techn