If you’ve been searching for a greener television, help might
soon be at hand. The consumer electronics industry is listening
to research from a September 2008 study: Going Green: An
Examination of the Green Trend and What it Means to Consumers
and the CE (consumer electronics) Industry. This study finds
that 89 percent of households want their next television to be
more energy efficient. “Consumers are now beginning to associate
terms like recycling and energy efficiency with consumer
electronics products,” said Tim Herbert, the Consumer Electronic
Association’s senior director of market research. According to
the study, price and features continue to be the primary
purchase drivers for CE products, but green attributes will
increasingly be a factor. In fact, 53 percent of consumers say
they would be willing to pay some type of premium for
televisions with green attributes. Effectively communicating the
green attributes of CE products continues to be an obstacle for
manufacturers in particular. Though the st