Young people (8-18) devote an average of 7 hours and 38 minutes
(7:38) to using entertainment media across a typical day (more
than 53 hours a week), increasing by one hour and seventeen
minutes a day over the past five years, according to a new
study, Generation M2: Media in the Lives of 8- to 18-Year-Olds,
designed and analyzed by the Kaiser Family Foundation and
Stanford University researchers. The increase in media use is
driven in large part by ready access to mobile devices like cell
phones and iPods. Young people now spend more time listening to
music, playing games, and watching TV on their cell phones (a
total of :49 daily) than they spend talking on them (:33). TV
remains the dominant type of media content consumed, at 4:29 a
day, followed by music/audio at 2:31, computers at 1:29, video
games at 1:13, print at :38, and movies at :25 a day. Top online
activities include social networking (:22 a day), playing games
(:17), and visiting video sites such as YouTube (:15). About
half of heavy media users