Getting in Deep: After Google, the Invisible Web For most of us,
Web searching continues to take the form of searching Google. A
simple click to Google.com produces relevant results. When
Google was first released by two Stanford Ph.D. candidates,
Larry Page and Sergey Brin, in 1998, the search tool transformed
Internet searching almost immediately. Google incorporated
linking structures into its algorithm—the code that determines
the ranking of pages within a retrieval list—and, thereby,
retrieved better and more accurate information. Since that time
Google has added features to an index that now includes more
than two billion pages. With all this and more, Google has
become the search tool of choice for most information
specialists and novices alike. So why use any other search tool?
Google searching became synonymous with Web searching because it
works. Brin and Page believed there were no "bad" searches when
using Google. Whatever the search, Google could retrieve better
information based on the relations