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Parts of this lesson have been adapted with permission from the
Media Literacy Guide, Saskatoon Board of Education, © 1994, and
from A Practical Guide for Parents: Advertising, Nurtrition and
Kids, a guide created by The Children's Advertising Review Unit
(CARU) and the International Food Information Council (IFIC).
Duration: 40 minutes This lesson introduces students to the ways
in which packaging is designed to attract kids. The class begins
with a discussion about packaging and how the design, promotions
and product placement all contribute to make a product
attractive to consumers. In a series of individual and group
activities, students compare similar food products based on
packaging and on taste; assess the nutritional value of the
foods and beverages they enjoy; and participate in a field trip
to a local grocery store to see how packaging and placement
affect consumer choices. This lesson and all associated
documents (handouts, overheads, ba