Click a Tree was part of a broader campaign of the European
Commission to gain public support for the EUs progressive
climate change policies. This was done in preparation for when
decision makers from around the world met for the United Nations
Climate Conference in Copenhagen from December 7th -18th 2009 to
make far-reaching commitments to reduce greenhouse gas
emissions. The aim of the Click a Tree campaign was to reach 14
to 29 year-old Europeans in ten target countries and get them
actively involved in the fight against climate change. They were
motivated to take individual action by planting one of 5000
trees and committing to other actions to reduce their own
emissions. The trees could be ordered online on the website
http://clickatree.europa.eu. Participants were encouraged to
take a picture of the tree and upload it onto a website, where
all participants in the campaign could vote for their favorite
pictures. The winners could win a trip to an environmental
learning camp. By using this measure, a tra