Using Redirects – SEO Best Practices Today, this article from
SearchEnabler team explains you what is redirection of webpages
and why they are used. It also puts forward some of the best
practices that should be followed by webmasters when redirecting
the webpages. What is a redirect? When a user (or a search
engine) is forwarded from one URL to another, it is called a
redirect. Redirection of webpages is a common thing in websites.
What is the need to redirect webpages? Redirection of webpages
can be done to accomplish a number of reasons, some of which
are, as follows: - Navigate user to correct URL – There is a
common problem in the usage of URL by people. Generally, people
do not tend to type ‘www’ preceding the URL when using the web
browser. However, search engines cannot decipher that the URLs
with and without ‘www’ are not different. Search engines
consider both URLs as different webpages. Due to this property
of search engines, they consider those URLs as duplicate copy of
each other (generally refer