Search Engine Optimization (SEO) is often considered the more
technical part of Web marketing. This is true because SEO does
help in the promotion of sites and at the same time it requires
some technical knowledge – at least familiarity with basic HTML.
SEO is sometimes also called SEO copyrighting because most of
the techniques that are used to promote sites in search engines
deal with text. Generally, SEO can be defined as the activity of
optimizing Web pages or whole sites in order to make them more
search engine-friendly, thus getting higher positions in search
results. One of the basic truths in SEO is that even if you do
all the things that are necessary to do, this does not
automatically guarantee you top ratings but if you neglect basic
rules, this certainly will not go unnoticed. Also, if you set
realistic goals – i.e to get into the top 30 results in Google
for a particular keyword, rather than be the number one for 10
keywords in 5 search engines, you will feel happier and more
satisfied with your