This Setting Prices in a Retail Store Guide is a checklist for
the owner-manager of a retail business. These 51 questions probe
the consideration - from markup to pricing strategy to
adjustments - that lead to correct set prices decisions. You can
use this checklist to establish setting prices in your new
store, or you can use it to periodically review your established
pricing policy. A retailer's set prices influence the quantities
of various items that consumers will buy, which in turn affects
total revenue and profit. Hence, correct setting prices
decisions are a key to successful retail management. With this
in mind, the following checklist of 52 questions has been
developed to assist retailers in making systematic, informed
decisions regarding pricing strategies and tactics. This
checklist should be especially useful to a new retailer who is
making pricing decisions for the first time. However,
established retailers, including successful ones, can also
benefit from this Guide. They may use it as a remind