Heard of Facebook, Twitter, My Space, LinkedIn or Flickr?
Collectively, these refer to (primarily) internet and mobile
based publishing technologies that allow you, me, our friends
and anyone else really, to share information in various forms
with each other and the general public. Traditionally most
social media tools were a means of personal social interaction.
More and more however, businesses are using social media as a
marketing/brand building tool and as another communications
platform for engaging with their client or potential client
base. The ever increasing adoption of social media by business
also begs the question: What if any legal risks are attached to
social media adoption by business? Considering the multitude of
audio, text and images shared by businesses, the most
significant legal risk must be the ensuing blurring of
intellectual property rights over the content published on such
social media sites. A survey of legal commentary from around the
globe reveals that the top 5 intellectual prope