right of privacy: access to personal information The right of
privacy has evolved to protect the ability of individuals to
determine what sort of information about themselves is
collected, and how that information is used. Most commercial
websites utilize "cookies," as well as forms, to collect
information from visitors such as name, address, email,
demographic info, social security number, IP address, and
financial information. In many cases, this information is then
provided to third parties for marketing purposes. Other
entities, such as the federal government and financial
institutions, also collect personal information. The threats of
fraud and identity theft created by this flow of personal
information have been an impetus for right of privacy
legislation requiring disclosure of information collection
practices, opt-out opportunities, as well as internal
protections of collected information. However, such requirements
have yet to reach all segments of the marketplace. 15 U.S.C. §
45 charges the Federal