With almost a billion friends on Facebook, six billion cell
phone accounts globally, and twenty billion "things" from
refrigerators to bridge spans to micro-medical devices soon to
be wired by Internet, the digital age is upon us in full force.
Everyone and everything is connected or soon will be by social
media, on mobile platforms, and in the cloud. That puts vast new
arrays of assets in play, from crowds to drones, sensors to
shoppers. If teams can leverage those assets, hard and soft,
digital and real-world, mass them quickly or marshal them with
precision accuracy, teams can gain advantage as never before.
The recent Kony2012 viral video offers proof that something
special is happening as a result of all this connectedness:
digital collaboration has come of age. Garnering 100 million
YouTube views in six days the fastest ever to reach that mark
Kony2012 demonstrated that digital collaboration can create
astounding effects not possible just five years ago. Achieving
those effects is no accident. While muc