Socially Responsible Distribution The major retail chain stores’
business strategy is to sell huge quantities of food at low
prices, making a profit despite low margins thanks to the high
volumes sold. They undercut smaller competitors by offering
lower prices and invest heavily in advertising to get people
into the store. It is very difficult for local farmers to get
big retailers to buy their products because the stores require a
steady year-round supply of consistent products. The local food
movement is developing many different methods of connecting
producers and consumers through the alternative distribution
systems described in this section.