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Policies for more information. Outreach and education efforts
make the most impact when they are part of a well-thought out
education campaign. Educational campaigns must carry a
consistent message, look, and “feel” to the outreach and
education efforts so that the target audience connects each
piece to the overall goal of your project. Effective outreach
campaigns don’t just magically happen. They take careful
planning. Think about what is driving your group to put together
a campaign. What do you hope to achieve? Who is your target
audience? What do you know about them? Why aren’t they already
doing the thing you are asking them to do? Then ask, what kind
of message would they relate to? How should it be delivered? Who
should deliver it? Finally, at the end of your campaign, how
will you know if you are successful? All of these pieces need to
go into your education campaign planning. It