posted on June 07, 2012 10:02 “Success consists of going from
failure to failure without loss of enthusiasm.” – Sir Winston
Churchill There is nothing like a good failure quote; it helps
us realize that everyone, everywhere has failed at one point in
time. Even at our lowest point, we are not alone. And given how
bad that point feels, it probably seems odd MessageMakers would
advocate for reaching that point as fast as possible. Although
it seems counterintuitive, one of the greatest things we can
learn from inventors is this: “Fail fast, fail cheap.” In the
biotechnology sector, this is often known as de-risking. It's
the process of identifying an idea's commercial viability.
Applied differently, you can think of it as brainstorming or
troubleshooting: the whittling of a notion into a product. But
back to failure. University of Waterloo associate professor
Thomas Astebro suggests that when it comes to invention there
isn't enough of the good type of failure. Keep in mind, this
same paper notes: “Innovation b