For most of us, search engine optimization (SEO) can be more
than a little confusing. The main idea is to increase traffic to
your site through optimizing pages for search engines, but how
does it work? In plain English, how do you get the pages within
your site “read” by the search engines and stored in the
database of existing pages? In SEO terms, how do you get your
site crawled and indexed? Search engines use two major areas of
assessment to produce search engine result pages (SERPs) most
relevant to a specific search: document analysis and link
analysis. Document analysis comprises several factors. The
search engine crawls pages for keywords related to the search
while taking both quantity and location into account. Keywords
in more important places carry more weight. For example, a
search engine assumes keywords in your domain name, title tag
and H1 tags (headings) as more likely to convey subject matter
than page content and captions. Search engines also surmise that
pages with multiple instances of a