Start strong, stay strong Begin your sentences with strong
subjects and verbs. Tell the reader who is acting and what the
actor is doing. Leading with strong subjects and verbs puts the
most important words at the beginning of the sentence and
condenses your text. Avoid there is, there are, and it is There
is, there are, and it is push the subject away from the
beginning of the sentence and add length. Rewriting the sentence
to eliminate these weak openings often means you can use a
stronger verb. There is a Help link at the top of the page.
Click it. Click the Help link at the top of the page. There is
no charge for the service. The service is free. Replace weak
verbs Weak verbs dilute the strength of your message. Prune
indirect verbs like allow, enable, can, and let, which also make
a sentence longer. Substitute active, direct verbs. You can save
your shopping cart by clicking the Save button. Save your
shopping cart by clicking the Save button. To save your shopping
cart, click the Save button. Replacing