Energy efficiency is on the top of everyone’s minds. In addition
to the altruistic desires to have less impact on the
environment, consumers see real financial savings through the
use of energy-efficient appliances. Additionally, companies are
more mindful of reducing their carbon footprint through measures
like recycling and reusing items, and creating products that
meet or exceed Energy Star standards. “We’re challenged every
day to be more efficient, and that’s a good thing,” says
Wimberly. “We are always mindful of energy use.” Manufacturers
are continuously moving towards making products more efficient,
Wellnitz asserts. “I think that, at some point in the near
future, energy-efficient Energy Star-qualified products will be
the ante to be in the game. Consumers will expect it just like
they expect four tires to be on their new car.” Johnson agrees.
“I see energy efficiency as something consumers have come to
expect from appliances,” she says. Cost incentives drive the
trend toward efficiency in appliance