Book Description: By encouraging students to explore the
challenges and opportunities managers face in the business
environment, the sixth edition of this successful text provides
students with a solid foundation from which to build upon their
business knowledge. This thought-provoking book helps students
to understand how business organisations operate in economic,
political, social, technological, and legal environments. It
introduces and analyses the business environment model, enabling
students to understand how it can determine business strategy.
The following online resources support the text: For students:
additional resources to enable learning, including a companion
website, an online glossary and updated weblinks. For
Instructors:updated teaching resources available including a
comprehensive instructors manual, PowerPoint slides and
additional multiple choice questions with answers.