Author: Jagadeesh M 4. How to measure ROI, conversions and other
web metrics5. How to implement, understand and react to website
analyticsreporting6. Understand international and language
issues in marketing and search Information Retrieval Science 1.
How a search engine spider operates, as well as it's limitations
andabilities2. How information is stored - compression,
tokenization, indexing, etc3. Advanced query building and
special searches and commands4. Read every Google patent, as
well as search related patents by Yahoo,MS, IBM, etc5.
Understand concepts such as term vector theory, semantic co-
location, etc6. Understand and know the guidelines and issues
search engines have.This is more art than science, since they
are intentionally vague.7. Understand the key elements that
search engines look at whileanalyzing a page and why they look
at them. 1. Know how to analyze a site for key factors - links,
anchor text,content, etc.2. Know how to tweak a site to
effectively present itself as a goodcandidate for