"Most camouflage is based on the idea of concealment and
blending in with its surroundings. However another school of
thought has argued for making the item in question appear to be
a mashup of unrelated components. Naval camoufleurs found this
theory particularly appealing. Blending didn’t work because
ships operated in two different and constantly changing color
environments - sea and sky. Any camo that concealed in one
environment was usually spectacularly conspicuous in others.
Norman Wilkinson, a British naval officer and painter, suggested
a scheme that came to be known as Dazzle or Razzle Dazzle
painting. Wilkinson believed that breaking up a ship’s
silhouette with brightly contrasting geometric designs would
make it harder for U-boat captains to determine the ship’s
course." (FoundNYC Inc, 4 April 2009) "The innovator's dilemma
is this: a company that does everything by the book - listening
to customers, managing by facts, being disciplined about costs
and quality, and so forth - can get blindsided by