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influences food safety behavior by Gina R. Nicholson, RS
Cultivating behavior change requires a specific communication
strategy. The objectives of this strategy are to ensure that
food employees and managers throughout the facility are familiar
with food safety standards, their role in maintaining these
standards, and the consequences of not maintaining these
standards. Methods of communication come in different formats
and styles. The formats typically follow visual (pictures,
diagrams, charts), auditory (listening), or kinesthetic
(emotional connection, hands-on learning) methods. The visual
communication method, which has been used to influence behavior
internationally for centuries, is one that the food safety
industry has adopted. Color coding, in particular, has been
proven to modify behavior drastically. Stop, Slow Down, Go A
great example of this is the stoplight. The colors of the
stoplight evoke specific unconscious behaviors. We see r