Modern science has almost eliminated the demand for the most
expensive paint in the world. In fact, its main usage in the
modern era is to restore the works of antiquity. Still, what
artist wouldn’t sell his or her right arm to work with genuine
Tyrian purple? Tyrian purple is produced by the purple dye
murex, a kind of sea snail, and a single garment dyed with the
pigment required the milking or crushing of twelve thousand
snails. As such, it was extraordinarily expensive and wearing a
Tyrian purple garment was a sign of incredible wealth. Also
called imperial purple, the luxurious dye was used in garments
worn by the emperors and kings of classical antiquity, including
Alexander the Great, the Ptolemaic kings and the emperors of
Rome. Today, genuine Tyrian purple retains its high price. A
mere gram of Tyrian purple may cost in excess of $3,725. Tyrian
Purple Paint $3,725