Daniel Kahneman earned the Nobel Prize in economics for the
years of work he did with Amos Tversky (who died before the
prize was given). Over years, sustained by curiosity and
Tversky’s humor, these two and others investigated that age old
economics question, what do people want? That old operating
assumption, people as rational actors, hasn’t ever been
confirmed. System 1 vs System 2 System 1 thinking operates
automatically and quickly with little or no effort and no sense
of voluntary control. System 2 allocates attention to the
effortful mental activities that demand it, including complex
computations. The operations of System 2 are often associated
with the subjective experience of agency, choice, and
concentration. Given this image even when we know that both
segments are the same length, our intuitive self, System 1 still
sees the bottom line as longer. Given the math problem, A bat
and ball cost $1.10. The bat costs one dollar more than the
ball. How much does the ball cost? System 1, our intuitive th