The Egg Matrix Creating a Ubiquitous Information Architecture
and Designing Across Devices The Egg Matrix is a tool for
planning content, features, and scenarios when creating an
information architecture that will exist across multiple devices
and touch points. Where Did the Idea Come From? In college, I
had an environmental design professor who described the field as
such: Architecture is the profession that designs the shell or
the structure of the built environment. Interior design is the
profession that designs the interactions and spaces inside that
built environment. Landscape architecture is the profession that
designs the space outside this structure. Environmental design
encompasses all three, studying our interactions with the built
environment, how we move through it, how we move around it, how
we integrate with the natural environment, and so on. I always
had the idea of an egg in my head, in part because he described
architecture as being like a shell of sorts, and partially
because we talked a l