A class of database applications that look for hidden patterns
in a group of data that can be used to predict future behavior.
For example, data mining software can help retail companies find
customers with common interests. The term is commonly misused to
describe software that presents data in new ways. True data
mining software doesn't just change the presentation, but
actually discovers previously unknown relationships among the
data. Data mining is popular in the science and mathematical
fields but also is utilized increasingly by marketers trying to
distill useful consumer data from Web sites. Visit eCRM Guide to
learn more about data mining and enterprise applications.
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