As a nation we spend just £5 each week on health and it’s
getting worse. Between 2005 and 2010, weekly household spend in
the UK on health has declined by 25%. Our reluctance to invest
in our health is particularly evident in relation to our oral
health with millions of people continuing to run the risk of
tooth decay, fillings, tooth loss and even worse. Despite major
improvements in the nation’s oral health over the past few
decades, the UK’s leading oral health charity is hoping to
remind everyone during National Smile Month that putting your
smile at risk is just not worth it. A perfect smile is one of
the symbols of today’s image obsessed culture. All the evidence
suggests that celebrities are right to make their gleaming
smiles a priority and fundamental to the success of their
careers, relationships, personality and attraction. A recent UK
survey indicated that a ‘smile’ topped a poll of the most
important physical features for attraction. The poll indicated
that a smile was rated highly by 56% of resp