India’s economy is one of the fastest growing in the world. It
has seen an explosion in the increase of foreign business
investment, outsourcing and Indian companies venturing overseas.
Doing business in India offers immense benefits for
international organisations, however there are a number of key
cultural challenges that can create misunderstanding and
conflict as well as huge direct and indirect costs to the
organisation if overlooked. Navigating the challenges of doing
business in India can be difficult without a comprehensive
understanding of Indian social and business culture. Going
through cultural awareness training like Communicaid’s Doing
Business in India programme will ensure you and your
organisation have the right level of knowledge and skills to
successfully deal with some of the following key challenges of
doing business in India. Attitudes towards Authority –
Traditionally a caste society with roots in Hinduism, Indian
culture places a high importance on authority and status.
Communication b