The Trade Descriptions Act was created in 1968 and had the
purpose of protecting consumers when purchasing goods or
services. All traders within the UK have a duty to abide by the
regulations stipulated within the Act. Failure to do so can
result in prosecution for the traders involved. As well as
regular checks by the different Trading Standards organisations,
consumers also have the legal right to report any traders that
are found to be breaching the regulations stated in the Act. The
Act from 1968 states that traders must not apply false
descriptions, should not offer to supply goods or services that
have had a false description applied and traders should not make
false statements about the goods they are selling. In 1987 the
Act was considered in Parliament and the Consumer Protection Act
was created to stand along with this. This is a further Act that
provides protection to consumers when purchasing goods or
services.