Airline Pricing on Shuttle Routes Airline shuttle service was
introduced by a major US carrier in the early 1960s in an
attempt to better serve passengers flying the northeast
corridor. In the years that followed, several airlines launched
competitive programs, and some introduced student discount fares
in the hopes of managing variations in shuttle flight load
better. Most student or youth discount programs were
discontinued by 2002. In this case, students are asked to
analyze historical price patterns and purchasing behavior during
the years that the airline offered youth fares in order to
determine price and demand projections should a youth fare be
resurrected in the wake of the 2008–2012 economic downturn. Case
id: 120308