All human societies are alive with the battle for influence.
Every single day each of us is subject to innumerable persuasion
attempts from corporations, interest groups, political parties
and other organisations. Each trying to persuade us that their
product, idea or innovation is what we should buy, believe in or
vote for. In our personal lives the same struggle is played out
for the supremacy of viewpoints, ideals and actions. Whether
it's friends and family, work colleagues, potential employers or
strangers, each of us has to work out how to bring others around
to our own point of view. We all play the influence game, to
greater or lesser degrees. Psychologists have been studying how
we try to influence each other for many years. I've been
covering some highlights of this research, which are collected
below. • 3 Universal Goals to Influence People - Effective
influence and persuasion isn't just about patter, body language
or other techniques, it's also about understanding people's
motivations. • The Persu