Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI:
10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN:
9781412972048| Publisher:SAGE Publications, Inc.About this
encyclopedia Richard K. Popp Press clipping services monitor
media for content of interest to their clients. They scan
through newspapers, magazines, and electronic media, select
pertinent items, and then package (“clip”) them for easy
perusal. The industry's name derives from the traditional
practice of clipping items with a pair of scissors from the
newspaper for safekeeping. Modern-day services track not only
newspapers but nearly every print, broadcast, cable, and web-
based information outlet, running the spectrum from network news
broadcasts to teenagers' blogs. Clipping services have their
origins in the expanding media environments of late-nineteenth-
century cities. As the number of newspaper titles grew, editions
multiplied, and issues expanded in length, a handful of
entrepreneurs independently hit on the idea of a pre