Forgot your username or password? What do professional designers
really do? This question needs to be asked in order to answer
why you need a design education and what you need to study. The
projects created by designers give form to the communication
between their client and an audience. To do this, designers ask:
What is the nature of the client? What is the nature of the
audience? How does the client want to be perceived by the
audience? Designers also explore the content of the message the
client wishes to send, and they determine the appropriate form
and media to convey that message. They manage the communication
process, from understanding the problem to finding the solution.
In other words, designers develop and implement overall
communication strategies for their clients. Some of the projects
presented here will probably seem familiar because of their
broad exposure in the media. Others, which are limited to a
particular audience, may surprise you. You'll see that design
arrests attention, identifies,