Understanding Individuals: Motivation, Creativity and Innovation
This section covers: We look here in some detail at the people
who actually work in or for organisations, the individuals who
together comprise organisations - be those organisations clubs,
charities, companies, local councils or government departments.
We will look in particular at the development and motivation of
people, also at their creativity and their capacity for
innovation, all of these primarily in the context of the
organisations that people work for or in. All the organisations
mentioned above depend on people, on their many and varied
individual blends of skills, energies, experience, attitudes and
motivation - by this we mean their inclination or motivation to
'do their jobs', earn wages or salaries and, importantly, to
'add value' to whatever it is that the organisation does.
Motivation is, as we shall see later, a key factor in the
employment and the management of people. So too is development -
development of individuals in the