The Government's targets on obesity and physical activity create
a massive opportunity for the health, fitness and educational
sectors. From birth onwards, movement is essential to developing
and maintaining health and emotional well being. But baby seats
now move from car to pram, to highchair, limiting neurological
and muscle development and flexability. And computer games and
television provide a 'safe' and easy entertainment option for
older children affecting natural physical movement, which is
required to fully develop both the body and the brain. This
compounded by parental fear of allowing children to 'play out'
unsupervised. Low levels of physical activity have become a
major public health problem in most western societies, creating
what has been described as a 'ticking time bomb' in terms of
future health issues. We are now seeing a growing number of
children suffering from conditions borne out of inactivity, such
as: type 2 diabetes, heart disease and hypertension, cancer,
osteoarthritis, respirato