Introduction to Public Relations What is Public Relations (PR)
Public relations (PR) is the way organisations, companies and
individuals communicate with the public and media. A PR
specialist communicates with the target audience directly or
indirectly through media with an aim to create and maintain a
positive image and create a strong relationship with the
audience. Examples include press releases, newsletters, public
appearances, etc. as well as utilisation of the world wide web.
PR and the World of Business The world of business is
characterised by fierce competition and in order to win new
customers and retain the existing ones, the firms have to
distinguish themselves from the competition. But they also need
to create and maintain a positive public image. A PR specialist
or firm helps them both create and maintain a good reputation
among both the media and the customers by communicating in their
behalf and presenting their products, services and the overall
operation in the best light possible. A positi