These days there seems to be so many different “shades” of green
it is hard to tell the difference between what is green and what
is just good product marketing. You may be familiar with the
term “greenwashing.” If not, let me explain, it’s a term
describing the deceptive use of green marketing or PR. The term
is generally used when more time and money has been spent
advertising a product is green, rather than spending resources
on environmentally sound practices. Did you know? Most Americans
are willing to pay a little more for household products if
they’re both family-friendly and environmentally safe. Some
manufacturers want to meet consumers halfway by selling products
that are “sort of” green. One leading manufacturer for example,
is using common greenwashing images of a leafy forest to cash in
on the green revolution and to promote their green cleaning
wipes. They advertise the wipes as being biodegradable, but what
about the chemicals in the wipes, how well do they break down in
the environment? And th