Summary: What can cognitive psychology and sensory evaluation
learn from each other? The University of Texas at Dallas, PO Box
830688, Richardson, TX 75083 0688, USA Two questions are
addressed in this paper: What can cognitive psychology bring to
sensory evaluation? And what can cognitive psychology learn from
sensory evaluation? In the first part, I will argue that one
important contribution from psychology to sensory evaluation is
to interpret flavor as a cognitively unified system made of
three anatomically separated systems (smell, taste, and the
trigeminal system). In the second part, I will argue that the
applied field of sensory evaluation stresses the importance of
using ecologically valid, naturalistic stimuli. Sensory
evaluation also provides results that challenge accepted
interpretations in psychol- ogy, especially in the field of
evaluation of expertise. # 2002 Elsevier Science Ltd. All rights
reserved. Keywords: Cognition; Cognitive psychology; Expertise;
Face processing; Flavor; Halo-dumping;