Understanding and analyzing the Bounce Rate of your websites.
The Bounce Rate measures the quality of traffic and how well
that traffic is attracted to your website. A low Bounce Rate,
followed by a high rate of conversion from visitor to customer
is the ideal. There are two definitions of the Bounce Rate: -
The percentage of visitors who arrive and leave a website
immediately. - The percentage of visitors that visit just one
page on a website. The two measurements give slightly different
results. Using StatCounter, the Bounce Rate can be derived from
the "Visit Length" for visitors who left after less than 5
seconds. Google analytics provides a Bounce Rate using the
second definition. Interpreting the Bounce Rate A high Bounce
Rate may indicate that the website needs a new direction. A low
Bounce rate does not guarantee success. If the conversion rate
is low, then you may need to review the type of visitor that is
currently being attracted to your website. If the second
definition of the "Bounce Rate" is use