October is the month of raising awareness for breast cancer
around the world. Originating in the US, The National Breast
Cancer Awareness Month (NBCAM) is a collaboration of national
public service organizations, professional medical associations,
and government agencies working together to promote breast
cancer awareness, share information on the disease, and provide
greater access to services. Since its inception, the campaign’s
recognition has increased dramatically. Every year more cities
and municipalities ship in the awareness stream about the
devastating disease; by lighting up monuments and landmark
building in pink, gushing pink water out of fountains, painting
sidewalks and vehicles in pink, etc – all as a symbol for the
cause. (hover on images for caption) The landmark illumination
initiative has illuminated 534 unique landmarks, and in 2009
alone, more than 200 global landmarks were illuminated. These
monuments have become international symbols of hope, with the
goal that when a woman sees a pink