Better Cotton Initiative The Initiative has defined Better
Cotton as being produced by farmers who: - Minimize the harmful
impact of crop protection practices - Use water efficiently and
care for the availability of water - Care for the health of the
soil - Conserve natural habitats - Care for and preserve the
quality of the fibre - Promote decent work WWF is working with
farmers, government agencies, buyers and investors at key stages
of the market chain - from the field to the clothes shop - in a
joint endeavour to promote cotton that has less impact on the
environment and which is ethically sound. Read more >> Cotton: a
water wasting crop Just 2.4 percent of the world’s arable land
is planted with cotton yet cotton accounts for 24 percent of the
world’s insecticide market and 11 percent of the sale of global
pesticides. 73 percent of global cotton harvest comes from
irrigated land. Better farm practices in Pakistan This is being
done together with Integrated Pest Management (IPM) techniques
in order to red