Term: Big Boy (restaurant) Definition: When Milwaukee-based
movie theater owner Ben Marcus learned of their success in
California after World War Two, he met with Bob Wian, inventor
of the double-decker hamburger (the "Big Boy"), and bought the
regional franchise rights to Big Boy restaurants. Marcus' first
Big Boy opened in Milwaukee, and eventually the Marcus
Corporation operated more than 60 Big Boy restaurants (called
"Marc's") in Minnesota, Iowa, Illinois, and Wisconsin. View more
information elsewhere at wisconsinhistory.org. [Source: "Museum
Object of the Week" published by the Wisconsin Historical Museum
at
http://www.wisconsinhistory.org/museum/artifacts/archives.asp]