Posted on 8/26/2008 by Leadership Network in the Everett Rogers'
research has been formative in the strategies of how (some) new
ideas become a commonly adopted practice, popularized in his
book, Diffusion of Innovations. I've seen Rogers' bell curve
used in presentations to describe different groups of people and
their attitudes towards trying or using something new. Would you
believe that this theory was first developed from researching
the purchasing patterns of farmers buying hybrid seed corn? It's
true! Some of my Leadership Network colleagues have put together
this really great graphic about how innovations spread. [click
on the chart to see full size] What I like about this chart is
its additional overlay of learning styles for each psychographic
profile and 3 factors that can accelerate the development and
the spread of a new idea. This chart is certainly very important
for an organization like Leadership Network that has a mission
to help innovative leaders multiply their impact. I think it's
fair to