Most studies of technology refer to the population of users as a
whole, without regard to individual personalities. Yet we’re all
aware that there are many types and varieties of “Us.” So, what
are the motivations that drive our fascination with electronic
games, social sites, and online applications? Let’s start with
two personality types outlined in The Digital Pandemic,
(Reestablishing Face-to-Face Contact in the Electronic Age). The
first is the Left-Hemisphere Personality. People with left-
hemisphere tendencies enjoy working with facts, details and
sequential material. Naturally, they are attracted to all kinds
of computer applications, because this process mirrors their
thinking and personality style. Right-Hemisphere individuals, on
the other hand, are consumed with creative and imaginative
processes and tend to ignore detail. They lack left-hemisphere
processing skills. These folks are not really impressed with
technological applications, but computer programs help them with
detail and organizational