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copies of this ISBN How We Decideby Jonah Lehrer Synopses &
Reviews From the acclaimed author of Proust Was a
Neuroscientist, a fascinating look at the new science of
decision-making and how it can help us make better choices.
Since Plato, philosophers have described the decisionmaking
process as either rational or emotional: we carefully deliberate
or we blink and go with our gut. But as scientists break open
the mind's black box with the latest tools of neuroscience,
they're discovering that this is not how the mind works. Our
best decisions are a finely tuned blend of both feeling and
reason — and the precise mix depends on the situation. When
buying a house, for example, it's best to let our unconscious
mull over the many variables. But when we're picking a stock,
intuition often leads us astray. The trick is to determin