WHO report on the global tobacco epidemic, 2011: warning about
the dangers of tobacco This report is the third in a series of
WHO reports on the status of global tobacco control policy
implementation. All data on the level of countries’ achievement
for the six MPOWER measures have been updated through 2010, and
additional data have been collected on warning the public about
the dangers of tobacco. The report examines in detail the two
primary strategies to provide health warnings – labels on
tobacco product packaging and anti-tobacco mass media campaigns.
It provides a comprehensive overview of the evidence base for
warning people about the harms of tobacco use as well as
country-specific information on the status of these measures. To
continue the process of improving data analysis, categories of
policy achievement have been refined and, where possible, made
consistent with new and evolving guidelines for the
implementation of the WHO Framework Convention on Tobacco
Control. Data from the 2009 report have be