Alternate Reality Games, Advertising and Entertainment: How
digital media is changing the way we tell stories. For my final
project for my B.A. in Communications and Creative Multimedia at
DkIT a group of us created and ran an alternate reality game.
(More details available at http://postaftermath.com) ARGs are a
relatively new and really interesting way of telling stories.
This is a paper that we presented at the International Symposium
for Electronic Arts, 2009. Irene McGinn, Sinead Rafferty, Sinead
McCarthy, Cormac Meegan & Ronan Lynch Dundalk Institute of
Technology, Ireland #703. Alternate Reality Games, Advertising
and Entertainment: How digital media is changing the way we tell
stories. Alternate Reality Games are structured around
interactive narrative that uses multiple media -text, audio,
still images, animation, video, and interactivity- and game
elements to engage players, encourage collaboration and tell a
story that can be affected by the players’ ideas or actions.
They are typified by the idea