In 2002, a group of Japanese network carriers, handset makers
and service providers began collaborating to create innovative
uses for the new cameras in mobile phones. Their favorite idea
was to turn a camera phone into a scanner to deliver encoded
information, including URLs, directly to the mobile Internet. As
a result of that collaboration, QR Codes are now recognized by
over 90% of Japanese cell phone users – and used by more than
half of them – for fast and easy access to the vast amount of
information around them. More people in Japan now surf the web
from a mobile phone than from a PC. And QR Codes are found
everywhere – in advertising and promotional materials, on
product packaging and vending machines. Today an increasing
number of mobile phones outside of Japan are also installed with
QR Code readers, but if not, free reader software is readily
available for most mobile platforms. And, in recent years these
distinctive square patterns have navigated the globe. Today,
scanning a QR Code on a movie po