The Great Poster Movement (A general History of Posters) "From
the years 1890 to 1900, Europe and America were in a frenzy over
a new form of advertising, which was also a new form of art: the
illustrated colour advertising poster. Gone were the drab
streets and boring broadsides. The boulevards of Paris, the tiny
streets of Belgium and Holland, the otherwise solemn squares of
London, and the shop windows of America proliferated with
colourful images, a veritable public poster parade, created by
some of the most talented artists of their times." (Fusco Paris
street picture Cheret) The Father of the Poster "All the
evidence that has been gathered indicates that towns (in the
middle of the 19th century) were covered with posters having one
point in common: an absolute lack of artistic value. The poster
existed but the art of advertising had not yet been born. In
order for it to develop, in order for it to be recognized, the
intervention of an artist of talent was necessary. Furthermore,
this artist had to be an