|This article does not cite any references or sources. (December
2009)| ||This article may contain original research. (April
2013)| A demographic or demographic profile is a term used in
marketing and broadcasting, to describe a demographic grouping
or a market segment. This typically involves age bands (as
teenagers do not wish to purchase denture fixant), social class
bands (as the rich may want different products than middle and
lower classes and may be willing to pay more) and gender
(partially because different physical attributes require
different hygiene and clothing products, and partially because
of the male/female mindsets). A demographic profile can be used
to determine when and where advertising should be placed so as
to achieve maximum results. In all such cases, it is important
that the advertiser get the most results for their money, and so
careful research is done to match the demographic profile of the
target market to the demographic profile of the advertising
medium. For instance, shortly a