Utilizing a social-ecological framework to promote water and
energy conservation: a field experiment Kurz, T.R., Donaghue, N.
and Walker, I. (2005) Utilizing a social-ecological framework to
promote water and energy conservation: a field experiment.
Journal of Applied Social Psychology, 35 (6). pp.
1281-1300.(Request a copy) *Subscription may be required The
present study utilized a social-ecological framework to design
an intervention to reduce residential water and energy use in a
local community. An experimental design was used to study the
influence of information leaflets, attunement labels, and
socially comparative feedback on the actual levels of energy and
water consumption in 166 households over a 6-month period. The
results suggest that the labels, designed to attune residents to
the environmental-impact affordances of various appliances
around their homes, led to a 23% reduction in water consumption.
Neither information leaflets nor socially comparative feedback
produced significant reductions in w