Content and Design Tips Make web pages for users, not for search
engines Create a useful, information-rich website. Write pages
that clearly and accurately describe your content. Don't load
pages with irrelevant words. Think about the words and phrases
customers might use to search for information and make sure that
your site includes those words within it. Focus on text Focus on
the text on your site. Make sure that the TITLE and ALT tags you
use on each page are descriptive and accurate. Since the Google
Crawler doesn't recognize text contained in images, avoid using
text in graphics. Instead, use descriptive text in the ALT tag
of your graphics. When linking to non-HTML documents, use strong
descriptions within the web page you are linking from to
describe the linked document's content. This prevents the client
from downloading an entire document before they decide if it
contains the information they are looking for. Make your site
easy to navigate Make a site with a clear hierarchy of links to
other conte