This is my first in a series of five blog articles that address
how specific aspects of emotion impact consumer behavior. I
start with one of the more basic aspects, and one that I’ve
written about, spoken about, and work to address in my research.
For some of you, this will be a redundant review (so forgive
me). For others, it may be a refreshing new insight. Mostly for
the latter group, please know that… What does this mean, really?
It’s pretty simple. Much “emotional processing” occurs without
our awareness. By emotional processing I mean how the
neurochemical systems devoted to emotion in our bodies – most
importantly our brains’ – react to stimuli in our external and
internal environment. I don’t want to turn this into a
neuroscience review, but I’m talking about what happens in… -
Sensory components (e.g., seeing, hearing, and touching); -
Brain components in what’s referred to as the limbic system
(e.g., the amygdala, hippocampus, and hypothalamus) and various
cortical areas (e.g., the orbito frontal a