Catwalk against cruelty in fashion is no news these days, as
many an activist organization has been trying hard to check
cruelty towards animals in the name of fashion. A similar
fashion show was organized by Greenpeace UK to draw attention to
Brazilian leather and its inadvertent role in the destruction of
Amazon rainforests. The show was conducted outside the famous
Linea Pelle leather trade show in Bologna, Italy. The models
wore clothes made of organic fibers and recycled materials,
which represented alternatives to genuine leather. The boards on
the fashion show read ‘Save your Skin’ and ‘Save your Leather’.
Greenpeace feels that cattle ranching is responsible for 80% of
deforestation in Brazil. This became a reason why most Brazilian
leather likely originates from devastated rainforests. Green
peace released a new report, Broken Promises along with the
fashion show. The Brazilian cattle industry’s ties with illegal
deforestation in the Amazon, slave labor and invasion of
indigenous lands have been detai