What Every Tech Pro Should Know About 'Green Computing' For most
companies, the movement is about saving money, not the
environment. But it's getting better at both. Forget Al Gore and
his Oscar for a global warming documentary. To gauge how today's
trendy green movement is affecting computing, skip Hollywood and
head to Wall Street. There, Green Computing isn't a save-the-
planet-for-our-kids movement. It's about the other green:
cutting operating costs as the demand for computing power soars.
It's a movement grounded in measurable, near-term results. "The
top priority at hand is data center efficiency," says Sabet
Elias, CTO of investment bank Lehman Brothers, which last year
boosted energy efficiency 25% and set a goal of another 35% by
next year. White PapersMore >> It's not just financial services
companies, with their huge processing needs, that stand to
benefit from green computing. Companies in every industry, from
nonprofits to consumer goods, are paying much closer attention
to their power bills, as