The U.S. Department of Health and Human Services has just
announced another collaboration with the Ad Council to help
fight childhood obesity. The latest campaign, developed pro bono
by Warner Bros. pictures, features characters from the
film,"Where the Wild Things Are," adapted from Maurice Sendak's
classic children's book of the same name. Public service
announcements donated by radio, print, television and Internet
media will attempt to convince kids and their parents that
leading a healthy lifestyle is important. We can't get enough of
this message about healthy lifestyle, because the news on
obesity, and especially childhood obesity, is grim. And it's
getting worse. The last few months have seen a raft of reports
on obesity, all sending a clear message: obesity is overwhelming
us. It's damaging us physically, leading to increases in
diabetes, arthritis, heart disease and other chronic conditions.
And it's breaking us financially, as our health care system
buckles under the weight of the cost of treatment