Media and Policy Environments Many Philadelphians live in
environments that promote poor nutrition and physical
inactivity. The media and policy environments can play a
critical role in promoting healthier norms, providing people
with needed information, and influencing the behavior of
consumers. Our Action Plan - Conduct a multi-media educational
initiative to decrease sugary drink consumption. - Educate
consumers about and enforce Philadelphia's Menu Labeling
Ordinance. - Advance public health goals through the earned
media and social media platforms. - Create and implement a media
campaign to educate consumers on the links between sodium
consumption and heart health. 2011-2012 Annual Report - Deployed
ads on television, radio, public transit, corner stores, and
newsstands and via text messaging with over 40 million
impressions. - Developed www.foodfitphilly.org to provide facts,
tips, and resources on cutting back sugary drink consumption. -
Published findings from the foundational evaluation in the
Annals