Internet users are becoming more aware of their digital
footprint; 47% have searched for information about themselves
online, up from just 22% five years ago. However, few monitor
their online presence with great regularity. Just 3% of self-
searchers report that they make a regular habit of it and 74%
have checked up on their digital footprints only once or twice.
Indeed, most internet users are not concerned about the amount
of information available about them online, and most do not take
steps to limit that information. Fully 60% of internet users say
they are not worried about how much information is available
about them online. Similarly, the majority of online adults
(61%) do not feel compelled to limit the amount of information
that can be found about them online. In addition to providing
national telephone survey data, this report includes quotes from
online survey respondents as well as experts in the fields of
privacy, online identity management and search. Read the full
report Digital Footprints on