Here are three speaking lessons from Ric Elias' speech: 1. Begin
and end with power. Elias begins and ends brilliantly by asking
us to imagine a life-altering experience. 2. Use concrete detail
to reinforce your message. Seat 1D. Smoke filled the airplane.
Prepare for impact. Elias' speech is filled with memorable,
vivid, and relevant detail. 3. Make each word count. P.S. Notice
I mentioned three lessons. Why? People remember things in threes
more than any other number. Elias also masterfully uses the Rule
of Three.