A recent experimental study sought to delve into how the
perception of noise can effect the taste of alcohol. The study
took into account, sweetness, bitterness, and alcohol strength.
The study appeared, uncritically in a mainstream free daily
paper stating that "loud music makes alcohol taste sweeter,
therefore you drink more". Although this can broadly be said to
be one of the findings of the study, it does not take into
account the many flaws, and variables within the experiment and
also leaves out many of the other findings. The study took place
over 5 hours with 80 participants. 11 were male and 69 female.
Each participant was observed for 45 minutes in laboratory
conditions whilst they drank a cranberry and vodka. Participants
were subjected to 4 conditions and asked to rate flavour
perception under each. Conditions were: - Loud music - Whilst
listening to a news story and then being asked to reapeat the
story back - Having music in one ear and news in the other ear
Although participants did rate their