I recently read a transcript from a speech delivered by Dieter
Rams in 1976 on the attributes of good design. Mr. Rams was
trained as an architect prior to becoming an electronics
designer at Braun in 1955. If you would like to read the entire
transcript (which I highly recommend) you can find it on Fast
Design. It is very interesting to read his thoughts on
everything from connecting with customers to environmental
consciousness. The ten principles for good design as defined by
Mr. Rams are applicable to so many facets of life. I believe
either purposely or not we have been adhering to the majority of
these design principles in our work to date. Regardless, it is
quite refreshing to see the context of what Mr. Rams felt was
important in 1976 with his approach and as a reminder for us
today. With our focus on design, we are compelled to ensure
these principles are implemented on each project engagement. Ten
Principles for good design – Dieter Rams. - Good design is
innovative - Good design is honest - Good de