These slides show TV & print adverts from a cross media
campaign. Diet Coke have made several adverts but this one
focuses on the campaign made using the singer Duffy. Use the
questions below to help structure your essay for Assignment 2
Representation, Institution and Audience Use Media terminology
where appropriate and show that you recognise codes and
conventions. How does the campaign work together use synergy
(shared slogans, colour schemes, models or characters etc.) 1.
Who created the commercial (what is the name of the advertising
agency) Who created or paid for it? Why? (client)? 2. Who is the
“target audience”? What do you think is their age, gender,
ethnicity, class, profession, interests, etc.? What words,
images or sounds suggest this to you? 3. What techniques do the
creators (ad agency) of the adverts use to make the product
appealing? (lines of appeal Dyer/ Hierarchy of Needs Maslow ) 4.
Which specific advertising “techniques of persuasion” might be
used in this ad? See advertising techniques