Your World Health Day campaign – general approach Key messages,
target audiences WHO promotes a healthy lifestyle across the
life-course to save lives, protect health and alleviate
disability and pain in older age. Age-friendly environments and
early detection of disease as well as prevention and care
improve the wellbeing of older people. Population ageing will
hamper the achievement of socioeconomic and human development
goals if action is not taken today. With this year's World
Health Day campaign, WHO wants to go beyond awareness-raising to
elicit concrete action and positive change. The World Health Day
campaign aims to engage all of society – from policy makers and
politicians to older people and youth – to: - take action to
create societies which appreciate and acknowledge older people
as valued resources and enable them to participate fully; and to
- help protect and improve health as we age. The day can be used
to highlight how this change can be brought about, giving
examples of how older people con