The core purpose of communication is to elicit a change in
perceptions, understanding or behaviour in the receiver; this is
particularly true of communication with your team members. But
if you want a person to remember or respond to the contents of
the message, the first essential is for the message you are
communicating to be ‘received’ – far too many messages are
simply ignored because the sender is perceived as ‘boring’ or
the message is seen as repetition of the same old information.
Effective written communication is a skill that is still
appreciated and used by a range of professionals. How to write
effectively is outlined in our White Paper WP1010 – Writing
Skills and page layout is discussed in WP1065. However, you need
to apply a completely different set of skills and re-structure
the information if you want to communicate the same message
verbally, this is the art of ‘oration’. The Ancient Greeks
developed the art of oratory over 2000 years ago. In classical
Greece and Rome, the main component was