Should we teach our kids about how advertisement (public
relationships, marketing) works? Let's face it, advertisement
works. But let's also admit it, it is not as simple as a
creative ad shown during the superbowl or a picture on a
magazine that we find funny and incidentally reminds us of some
particular brand of chips, or insurance company. As far as i
know (admittedly a much more thorough research can be done),
advertisement works because it exploits a few flaws in the way
our subconscious work: - we remember things best when emotion is
evoked while we learn them (fear, anger, excitement). And this
is due to the chemical changes that these emotions induce in our
brain. - we decide mostly with emotions, and not with reason.
This seems counter intuitive to most people - we live with the
ever present contradiction of trying to be unique and trying to
be like others. We like to be singled out if we are wearing nice
clothing, but we hate being singled out if our pants happen to
rip. - being rejected by our pee