The Internet is a widely used communication tool used by
different levels of society. It has become a vital part of
people’s lifestyle and business marketplace. Networking and
different social channels online are used by companies to reach
a vast number of their target market. Businesses now are
creating websites to establish relationships with consumers. It
is a common knowledge that the Internet is a powerful tool of
communication and not just a source of fancy marketing channels.
Utilizing it is one of the most efficient strategies of
companies to hit a wider audience and expand global reach. The
Internet has the ability to get in touch with vast population of
buying customers and can help businesses to more effectively
launch new products and services. Visibility online can
effectively promote the company and its products and services.
However, for a company to achieve success it is not enough to be
visible in social media. They should also result in a positive
impact and a good reputation. Moderation ser