text: WHY BUSINESS PEOPLE WHO DON'T UNITE IN A COMPANY OR BUSINESS FINALLY MAKING THEIR OWN CHOICES. By Laurent Christopher Bilihanyuma_Author_ Tanzania, East Africa. 24/05/2021. Uniting in business is something very potential to meet success in future time in business as basically mean ;come or bring together for a common purpose or action. That is profit. Uniting people into independent functional units serves the needs of business managers. It fosters order and control. Every business does it. Uniting people into cross-functional, cross-functional, interdependent teams serves the customers. The Winning businesses deploy those cross-functional teams on critical missions like: Strengthen current businesses. Build new businesses or important new additions to current businesses. Capture the dominant share of a class of customers. Understand customers' needs and create significant new-product programs to satisfy the most important of those needs. Win customers from their best competitors. That much causes them to finally making their own choice. Also a business unit is a segment of a company with strategic objectives separate from the parent company but enhances the overall performance of the enterprise. It is set up to perform a specific business function to a specific market which requires a management specialty that is not within the parent company. One can ensure the business units are successful if he or she consider to; Empower the unit manager: The success of a business unit depends on the leadership provided in the particular unit. As The manager is in charge of the unit but is also under the main organization’s top management.For the manger to perform well, you must empower him and trust his decision-making capabilities. Besides, he is the one on the ground so he is in the best place to suggest changes and strategies that will work well for the unit. Since the success of a unit contributes to the success of the organization, you should empower all unit managers so that the units become successful. Also; Sharing between different units: The business units must be willing to share the available resources. Therefore times when one unit will need more resources that the others, what do you do in such a situation? The managers must be ready to share. When the resources are not enough for all the needs presented, then managers must learn to prioritize their needs. Then After; Flexibility: The organization must allow the business units some flexibility. It is important as the unit is in direct control of their products and market. The organization should be supportive of suggestions brought forth from the units. A good example is a situation when a unit manger identifies an opportunity. If the unit deal with baby diapers and then the manager realizes that mothers who buy diapers want baby wipes also, then the organization should be supportive. The strategy will require more financing, but it will also increase the amount of profits earned. Business people can have these Importance of Business Units if they Uniting and cooperating together; Firstly ,Organization: Business units exist purely as units of specialization. When you create units within the organization, then you maximize on time management. Business units allow you to see the organization more clearly. If you were to have one manager handling more than three products at a go, then he or she will be unable to operate them effectively. Besides, he will not have time for innovation and h will not be able to organize his time well. Secondly, Micro-management: It is easy to manage small units within an organization. Every manager will be able to take care of even the smallest details. Every detail of the unit will, therefore, be attended to. The top management can track progress in the various units. This will lead to better decision making. Thirdly, Profitability: For a product to perform well in the market, then it has to meet the needs of the market. So, the units need to find a way to continuously gather feedback from the market, identify a target market, target the market and position the product accordingly. If one person is assigned product, he or she will be able to give valuable contribution regarding the target market. Unfortunately, if one person is assigned more than two products to handle, the work might be too much, and it might affect his effectiveness. The financial statement for every unit is prepared separately. This enables the top management to keep tabs on the return on investment of every unit. They are also able to have a general overview of the organization’s profitability. Fourthly, Decision making: When it comes to making decisions about in the organization of the units, the top managers can rely on the numbers from the financial statements. When a new unit is about to be set up, then better performing units take charge of the process. When it comes to allocation of resources, the top management uses the financial statements. Lastly but not Leastly: business people who don't unite together will finally make their own choices as; Running out of money is a small business’s biggest risk. Owners often know what funds are needed day to day but are unclear as to how much revenue is being generated, and the disconnect can be disastrous. Inexperience managing a business--or an unwillingness to delegate--can negatively impact small businesses, as can a poorly visualized business plan, which can lead to ongoing problems once the firm is operational. Poorly planned or executed marketing campaigns, or a lack of adequate marketing and publicity, are among the other issues that drag down small businesses. Now: As Main Purpose of a Cooperative;People usually join a cooperative for the benefits - to enjoy such things as the pooling of risk, the ability to make a large purchase in a group, to become empowered and feel like they are part of a meaningful company. As well as the main Goal of a Cooperative : The Cooperative businesses are organized for the purpose of improving the bargaining power of the individual members and the product or service quality provided by the members. They also aim to reduce costs incurred during the production process, to provide competition to larger companies with deeper pockets, to expand opportunities in the market and take advantage of them, and to obtain products and services that would otherwise be unavailable because for-profit companies see them as unprofitable in business.