messages.role: user
messages.content: Assignment Question：
  Explore how Samsung executes various price and non-price strategies in an attempt to establish and maintain a competitive advantage in the market-as-a-game with Apple. In so doing, illustrate the inter-dependencies via an action-reaction sequence of events. Support your 
  answer with applications to real companies.
  
  Assignment Objective
  Your essay should critically assess the value-added of transaction cost economics and game theory tools. You should also use some case studies and your Workshop case research. A key objective is to outline the overlap between micro-economics and game theoretic concepts introduced in this Module. Using academic literature and coupled with 
  the practical case research undertaken by your group during the Workshop or coupled with the research you may have undertaken in support of your individual Workshop Alternate Assignment, illustrate how the transaction cost economics and the economics of game theory can be used to reshape strategy. So, please do use real case study 
  materials where appropriate.
  
  Hint: The best way to approach the assignment is to imagine that the essay is to be read by senior management. Their concerns may have to do with (i) market entry (ii) product launch (iii) challenges of technology or (iv) prices. So, proceed to analyse the market-as- a-game, identify and filter the competitive threat, assess the action-reaction sequence of events and evaluate your results. And always provide a risk assessment of the likely competitive threats facing a company on choice of strategy.
  
  Please use citation.