The Combination of Skopos Theory and Commercial Value Translation of Chinese and English Film Title
As the most influential media,films play a very important role in international cultural exchange,and the translation of film titles is crucial to the success of film marketing promotion.This paper,which is based on the translation theory of German Functionalist School Skopos Theory,intends to explore the guiding value of Skopos Theory in film title translation from characteristics of film titles and its purposes of translation.