Glocal as hybridity, hegemony and reflexive engagement
ABSTRACT This article aims to explore the complex relationship between global and local and look at 'glocalization' from an original perspective. Following Raymond Williams' trilogy of 'Dominant Residual Emergent' it redefines the elusive concept of 'glocalization' as a 'way of engaging' divergent social imaginaries of the Dominant/modern, the Residual/traditional and the Emergent/ postmodern ontologies. It contributes to the globalization literature by proposing three different accounts of glocal as hybridity, hegemony and reflexive engagement. It suggests transcending the prevailing accounts of 'Glocal as Hybridity' and 'Glocal as Hegemony' by emphasizing the promise of 'Glocal as Engagement' through the examples of sustainable development and neo indigenista movements. In sum, the article suggests that glocalization can establish the 'missing link' in the theories of globalization and the transformation of the modern social condition.