Case 1: A professional online exhibition platform as an example of final user's benefits
From the earliest times, human life has involved the exchange of goods and services. Even before the rise of civilization, people formed the foundation for the market of goods. In ancient Rome and Greece, the form of exchange of goods and services were fairs. Currently fairs developed on a massive scale. Every year, thousands of events are organized, which bring together thousands of exhibitors and visitors. Initially, they played only commercial function. But with time they also adopted the function of information and promotion, allow to reach genuinely interested clients in your offer. Additionally they offer the possibility of contact with customers in order to receive their opinions and reactions to products, especially for new ones that have yet to be subject to manufacturing or services. This interaction has many benefits, which don't provide other forms of marketing. They are also a form of communication and creating the image of the company and for many entrepreneurs are also a point of gathering information about the industry, competition, needs and customers' preferences. At the
Proecological Restructuring of Companies Case Studies