Many Phish in the \mathcal{C} A Coexisting Choice Criteria Model of Security Behavior
Normative decision theory proves inadequate for modeling human responses to the socialengineering campaigns of Advanced Persistent Threat (APT) attacks. Behavioral decision theory fares better, but still falls short of capturing social engineering attack vectors, which operate through emotions and peripheral route persuasion. We introduce a generalized decision theory, under which any decision will be made according to one of multiple coexisting choice criteria. We denote the set of possible choice criteria by C. Thus the proposed model reduces to conventional Expected Utility theory when CEU| 1, whilst Dual Process (thinking fast vs. thinking slow) decision making corresponds to a model with CDP| 2. We consider a more general case with C| 2, which necessitates careful consideration of how, for a particular choice task instance, one criterion comes to prevail over others. We operationalize this with a probability distribution that is conditional upon traits of the decision maker as well as upon the context and the framing of choice options. Whereas existing Signal Detection Theory (SDT) models of phishing detection commingle the different peripheral route persuasion pathways, in the present descriptive generalization the different pathways are explicitly identified and represented. A number of implications follow immediately from this formulation, ranging from the conditional nature of security breach risk to delineation of the prerequisites for valid tests of security training. Moreover, the model explains the 'stepping stone' penetration pattern of APT attacks, which has confounded modeling approaches based on normative rationality.