Feasibility study of design and implementation of marketing software in sports club services
This research has been conducted with the aim of evaluating the feasibility of designing and implementing marketing software in the services of sports clubs in Ardabil province. The present study is descriptive and applicable. In order to collect information, a researcher made questionnaire with 40 items and 6 dimensions was used according to the research literature. The statistical population of this study was 120 managers and coaches of sports clubs as well as software designers in Ardabil province, and the number of samples was estimated to be 99 according to the Cochran's formula. Sampling was performed randomly and SPSS24 software was used to analyze the data. According to the research findings, in terms of human and operational dimensions, it is possible to implement marketing software in sports club services in Ardabil, but in terms of technical, schedule, financial and legal dimensions, it is not possible to implement the software in sports club services in the city. It is suggested that the design and implementation of marketing software in the services of sports clubs in the city of Ardabil be done with more consideration and participation of other provinces.