Social media photo activity, internalization, appearance comparison, and body satisfaction: The moderating role of photo editing behavior
Abstract In this study, we examined the internalization of the ideal body and appearance comparison as mediators of the relationship between appearance related photo activity on social media and body satisfaction, while exploring the moderating role of photo editing behavior in the associations among these variables. Young South Korean female social media users (N 385) aged 20 30 years completed an online questionnaire. The results confirmed that level of appearance related photo activity on social media is associated with increased internalization and appearance comparison, which in turn can reduce body satisfaction. The results also indicated that the associations between appearance related photo activity on social media, internalization, and appearance comparison differ according to the level of photo editing behavior. Specifically, the positive relationships between appearance related photo activity on social media and internalization, and between internalization and appearance comparison were greater for the group displaying a high level of photo editing behavior.
Comput. Hum. Behav.