twenty four: A dynamic lighting design
This report shows an approach taken in the building of a dynamic lighting design that focuses on how to make people feel better. Therefore a design is proposed that provides the right light for every time of the day. With an analysis the lighting field is explored. This analysis contains several aspects. Analysing trends determined which market would be interesting to design for: People that work from home and live in small urban houses. The basic principles of lighting are described to have a basic understanding of lighting before the design phase starts. The advantages of LED become clear and logical that this is the best light technology to design with. Findings from lighting in different environments are transformed into design criteria. Such as technological requirements for working light and aesthetic requirements found by analysing lighting in architecture. Especially the influence of light on people's well being and performance is emphasized and will be taken in mind throughout the whole project. Nowadays sustainability is an aspect we cannot deny and is logically of huge importance for this design proposal. Therefore a design strategy is chosen: emotionally durable design. With an emotionally durable design, attachment and trust will be created by the product's function and aesthetic appearance. This way the consumer will never just throw away and replace the product. With all the information gathered during the analysis a design vision is created: Create an aesthetically appealing and dynamic lighting design that provides a comforting and energizing atmosphere at the consumer's home. Methods are used to create ideas, to create partial solutions and to choose the ideas with the most potential. It becomes clear that using warm white and cold white light in one lighting design is a good idea to accomplish the goal of providing the right light for every time of the day. The chosen idea to develop further is a concept that enables the user to turn the light direction 360 degrees and to switch between lighting temperature. Many iterations were needed to create the perfect design proposal. A detailed product proposal and visualization is created to give a clear picture of the design. For every component of the design the production is described and the costs are calculated. Four prototypes are built to perform a user test. The overall reactions on the product are very positive and it is decided to launch the product with a new brand called RAYMAKER. The name of the first product is twenty four and an implementation plan is written in the last chapter using the "marketing mix" strategy.