A STUDY ON JOB SATISFACTION AMONG THE EMPLOYEES OF LIFE INSURANCE CORPORATION (LIC) OF INDIA IN KANYAKUMARI DISTRICT
The human resource management plays an important role in the success of an organization. It helps the efficient running of an organization and offer significant potential to its future development. Human resource management (HRM) is defined as all methods and functions concerning the mobilization and development of personnel as human resources, with more objectives of efficiency and better productivity in many companies, government administrations, or other organizations. It includes the activities of human resources planning, recruitment, selections, orientations, trainings, performance taxations, compensations, and safety. HRM aims at developing people through work. The insurance sector is mainly staff oriented and hence it is very essential to the employer to satisfy the needs of the employees. The life insurance corporation of India is a unique institution which provides service catering to the needs of the people in the different strata of the society. The main objective of this paper is to know about the factors affecting job satisfaction and to analyze the level of job satisfaction of the LIC employees in Kanyakumari District.Key words: LIC of India,