HR Analytics: Challenges and Opportunities in Russian Companies
The paper aims to study the problems and opportunities of using big data analytics in human resources management (HR analytics) The digital transformation of business urges employees to develop new skills and competencies, to change their behavior in interaction with other people. HR analytics enables companies to quickly respond to questions arising in the transition to a new business model. Data collection on the company's employees and their activities has to be organized. Nowadays employees' records can be found in many sources. Companies collect information on payroll, characteristics of personnel, productivity, etc. Additionally, data from the corporate network, external social networks, ERPsystems, surveys, and business communication tools analysis can be obtained. New e mail systems allow analyzing e mail metadata. The article describes the HR analytics process, constraints of using big data in Russian companies. It gives an overview of foreign and Russian companies that successfully implement the technology in making decisions on major business issues. The prerequisites of using HRbig data analytics in Russian companies in the coming years are shown.