The Audience And Its Landscape
Introduction James Hay, Lawrence Grossberg, and Ellen Wartella. Audience Studies And The Convergence Of Research Traditions Viewers Work Elihu Katz. Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research Karl Erik Rosengren. Audience Research: Antinomies, Intersection, and the Prospect of Comprehensive Theory David L. Swanson. After Convergence: Constituents of a Social Semiotics of Mass Media Reception Klaus Bruhn Jensen. The Pragmatics of Audience in Research and Theory James A. Anderson. Rethinking The Audience As An Object Of Study Recasting the Audience in the New Television Marketplace? Jay G. Blumler. Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience Andrea L. Press. Notes on Children as a Television Audience Ellen Seiter. Figuring Audiences and Readers Tony Bennett. Marginal Texts, Marginal Audiences Larry Gross. Notes on the Struggle to Define Involvement in Television Viewing Tamar Liebes. On Not Finding Media Effects: Conceptual Problems in the Notion of an Active Audience (with a Reply to Elihu Katz) Robert Kubey. The Politics Of Audience Studies The Politics of Producing Audiences Martin Allor. Power Viewing: A Glance at Pervasion in the Postmodern Perplex John Hartley. The Hegemony of Specificity and the Impasse in Audience Research: Cultural Studies and the Problem of Ethnography Janice Radway. Ethnography and Radical Contextualism in Audience Studies Ien Ang. Locating Audiences Hemispheres of Scholarship: Psychological and Other Approaches to Studying Media Audiences Byron Reeves. From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies Roger Silverstone. Audiencing Violence: Watching Homeless Men Watch Die Hard John Fiske and Robert Dawson. The Geography of Television: Ethnography, Communications, and Community David Morley. Satellite Dishes and the Landscapes of Taste Charlotte Brunsdon. Afterword: The Place of the Audience: Beyond Audience Studies James Hay.