Analysis of Success Determinants of Traditional Handicrafts Transformation in To Creative Industry Studies on Bamboo Creative Industries in West Java Province Indonesia
s Bamboo products are types of handicraft products that have been long known by people in Indonesia and are now more varied in functional and/or artistic aspects. Therefore bamboo industry in West Java has transformed into one of the renowned creative industries, besides that West Java is also known as centre of bamboo plantation. These bamboo products are handicraft products, wicker, bamboo house, furniture and traditional musical instruments. The success of this transformation can be evaluated on the performance, internal and external factors and its relationship and overall on industry competitiveness. Based on Man and Chan's Approach (2002) in Jones and Tilley (2003) the dynamic nature of competitiveness can be identified based on competence: opportunity, relationship, conceptual, organizational, strategic and commitment, associated with external factors such as: market heterogeneity, technological sophistication, market attractiveness, industrial product life cycle, market demand, and competitive concentration. The results showed that bamboo musical instruments, bamboo house and furniture were in better performance than crafts and wicker. Musical instruments are most prominent in terms of performance, process/competence and external factors. In the case of bamboo creative industries in West Java, it can be concluded that the success of the of the traditional bamboo product performance is determined by the dimensions of excellence in process, especially on the commitment and ability of the industry to respond to external factors, market heterogeneity and attractiveness.