A quantitative study on the inluence of breadth of open innovation on SMEs product service performance: The moderating efect of type of innovation
The study investigates the inluence of breadth of open innovation strategy on product and service performance of UK SMEs and how the relationship is afected by the type of innovation. The respondents were 72 senior employees randomly sampled from SMEs in UK manufacturing sector. We collected primary data using survey questionnaire. Multiple regression technique through Statistical Package for Social Sciences (SPSS) version 21 was used to analyse the data. We found that breadth of open innovation have curvilinear relationship to both incremental and radical product performance. Also, results showed that incremental as well as radical innovation moderates the inluence of breadth of open innovation on the product performance. We concluded that adoption of optimum breadth of open innovation strategy supports SMEs' product service performance. We recommended that SMEs' policy makers should adopt a balanced breadth of open innovation strategy in order to foster the achievement of their product performance goals, depending on the particular type of innovation they intend to achieve. Subjects: Industry Industrial Studies; Information Knowledge Management; Innovation Management; Marketing Management; Service Industries