Boosting Business Value by Reducing COVID 19 Transmission Risk
Benzell et al discuss the need to reduce the transmission risk of COVID 19 to boost business value Starting business meetings with a handshake, laughing with friends in a bustling restaurant, or squeezing onto a crowded commuter train: Before the coronavirus pandemic, these were the completely unremarkable events of everyday life But in the absence of an effective vaccine or test and trace system, these activities now carry deadly risks Naturally, individuals, businesses, and governments have taken dramatic actions to reduce the number of social interactions to prevent the spread of COVID 19 and a deepening of the pandemic Reducing social contact to slow the spread of the virus has had a major impact on the US economy, but not all businesses have been equally affected Some companies provide better trade offs Those offering more social and economic importance per social interaction that poses potential risks face less government regulation and a smaller reduction in visits from fearful customers Governments, businesses, and individuals should seek to maximize the bang for their buck from social interactions And organizations that can boost their value risk trade offs are even in a position to benefit from the crisis