Estimation of Consumer Buying Behavior for Brand Choosing by Using Fuzzy IF THEN Rules
Consumer buying behavior is described by behavioral issues and some behavioral factors. It needs to consider consumer buying behavior in decision making that depends on consumer's attitudes, preferences and intentions. Analyzing of consumer behavior plays a main role in marketing. Current models of consumer behavior in decision making are not well appropriated to imprecise situation and uncertainty in real life. For consumer buying behavior problems of casual modelling in marketing, the information is received by means of questionnaires. In this paper, we offer fuzzy logic based on 1 level hierarchical decision making model that contains main factors influence consumer buying behavior.