Sentiment Aware and Personalized Tour Recommendation
Itinerary planning is one of the most important tasks in tourism. A well planned itinerary enhances the tourist experience and their visit satisfaction in new cities. However, the task of planning personalized tour itineraries is complicated by tourists with different interest preferences. Furthermore, there is an added complexity of recommending an itinerary with discrete budget, time and cost. Due to an increase in web technologies and online geo location services, there is emerging research targeting itinerary recommendation based on each tourist's interest, preferences and trip constraints. While several research works consider tourist interest, they adopt a simple measure based on the number of times a tourist has visited a place or the number of photos taken by the tourist at a place. Our research proposes an improved sentiment aware personalized tour planner that considers each tourist's interests based on his/her sentiments on specific categories relative to his/her overall preferences. Unlike the previous approaches that do not consider the actual opinion based preferences, our proposed approach determines user interests based on their sentiments associated with their written text about a place of their visit. This interest measure is based on the intuition that users are more likely to post favorable comments about places they like. Using a dataset from Twitter, we compare our proposed algorithm against the baseline and experimental results show that our algorithm obtained superior performance in terms of tour precision, recall, Fl score and overall popularity.
2019 IEEE International Conference on Big Data (Big Data)