UPGRADATION OF TECHNOLOGY IN BROADBAND SEGMENT FOR WIRELINE MOBILE BROADBAND SERVICES A Study of customer perspective)
Technologies relating to technical areas namely Information, Communication, Computer and Telephone have, of late, been integrated to serve the needs of not only personal segment but also of business and marketing. Digital Marketing is the new genre; much more sophistication and diversification is awaiting in the wings because the scientists and technocrats are burning mid night oil to offer innovated and latest tools and techniques for serving society better more satisfactorily with ease and fun. This paper contains a study of the future trends in extending Broadband services in India on various Technologies that are being offered by different Telecom Operators in the country and customers' perceptions and expectations. Forecast of these trends of Broadband segment is also based on the vision documents of Government of India published in New Telecom Policy 2018 which has been given new title as 'National Digital Communication Policy 2018' As per that policy, the Government wants to offer Broadband services up to 50 Mbps. This is going to be a huge shift of Broadband definition from the present standard of Broadband speed of 512 kbps which is just half in terms of Mbps compared to 50 Mbps. This shift to 50 Mbps is going to create 2 Telecom revolution in India which will be catered by Fibre to Home(FTH) and 5th Generation 5G Mobile services. Satellites pressed into communication with digitalization has made such shift possible and more amusing. It need hardly an emphasis that Broadband plays a critical role in an economy and also contributes significantly to the general development and social progress of a country. The proliferation of Broadband in a country is driven by a number of social, economical and technological factors because of real time application and high degree of reliability due to access to Internet. Internet service applications through a reliable broadband network will have a huge economic impact in the future. In the present knowledge society, timely, accurate and relevant information is the key to success in the world of work and in International interaction. This being so, data availability (storage, mining and manipulation on the basis of Data Base Management systems) especially with high speed processing and transmission has become the life blood of emerging sophisticated rather prismatic human society. This is attributed to science technology which has facilitated prompt, accurate, timely and adequate information and transaction facilitation in business, industry, services including banking.