Advergaming The Modern Instruments in Advertising
Due to the growth and development of internet technology the style of advertising media has changed other than all traditional media platform. (i.e) Newspaper, radio, television etc. Now a days there are many media platforms available for advertiser to market their products. Recently the companies have introduced a digital marketing to market their products. The digital marketing, are just like marketing in common, is repeatedly growing as the companies that use it strive to address more customers by introducing more clever, original, surprising or enjoyable forms of advertisement. An example of the digital marketing's evolution is the growing popularity of an advertising format known as advergame. This is one of the form of branded entertainment specially designed to promote the products.