A Study of Typeface Design Which Reflected Thai Women Personality: Case Study of Typeface in Women Magazine Covers during 1888 1988
This article aims to accumulate and explore the aesthetic concepts, the typographic designer's creative ideas, and the evolution of the typeface, which reflected the personality of Thai women during 1888 1988. The researcher studied and analyzed both the historical data and the creativity of the design by using typographic design theory, principles of visual elements, history of art and design, history of fashion, and the personality theory. The study focused on the three issues which are (1) the influence of art and design, (2) typographic design process and aesthetics, and (3) the personality of Thai women. The researcher linked these three issues and found the relationship between the typeface on the magazine covers and the personality of Thai women. The research instruments included the typeface prototype and the questionnaire for the specialists. The study resulted in the taxonomy of the typeface and their characters, which is applicable to the typographic design to reflect the personality of Thai women. Finally, the result was evaluated through the typographic design experimental workshop and another questionnaire. This research will be beneficial in directing the typographic design to represent the characters of Thai women during 1888 1988, and the emphasis of the Thai typeface usage within the communication design industry. wtthprasngkhkh`ngbthkhwaamneph`rwbrwmaenwkhdthaangsnthrysaastr, sbsaanaenwkhdainkaarsraangsrrkhngaan``kaebbaebb`ksrpradstheelawwthnaakaarkh`ngkaar``kaebbaebb`ksrpradsththsath`nbkhlkphhyngaithyrahwaang ph.s. 2431 ph.s. 2531 kh`mlthnghmdainngaanwcchyepnkaarsksaaaelawekhraaahthngdaanprawtsaatraelakhwaamkhdsraangsrrkhkh`ngkaar``kaebb odyaichthRsdthaangkaar``kaebbaebb`ksr, hlkkaarthaangthsnthaat, prawtsaastrslpakaar``kaebb, prawtsaastraefchn, aelathRsdbkhlkphaaph chngennaipthkaarsksaaeelawekhraaahainsaampraedn praednthhnngdaan`ththphlkh`ngslpaaelakaar``kaebb praednths`ngkrabwnkaar``kaebbaebb`ksreelaaenwkhdthaangsnthrysaastrkh`ngaebb`ksrpradsth aelapraednthsaambkhlkkh`ngphhyngaithy namsaampraednnmaaech`moyngaelasraangkhwaamsmphnthkh`ngaebb`ksrpradsthbnpkntysaarphhyngkbbkhlkkh`ngphhyngaithy ekhr`ngm`ainkaarwcchyprak`bdwy tnaebbkh`ngkaar``kaebbaebb`ksrpradsthaelaaebbs`bthaamsamhrbkaarsmphaasnphechywchaay phlkh`ngkaarwcchykh`hmwdhmrpaebbkh`ngpraephthaebb`ksrpradsthaelabkhlkaebb`ksrpradsth eph`aichepnaenwthaangkaar``kaebbaebb`ksrpradsththsath`nbkhlkkh`ngphhyngaithy sdthaaypraemnphlwcchydwykaarthdl`ng``kaebbaebb`ksrpradsthaelaaebbs`bthaam`kkhrng praoychnkh`ngngaanwcchyncchachwyainkaarkamhndaenwthaangkaar``kaebbaebb`ksrpradsththt`ngkaars`thnglksnaphhyngainchwngp ph.s. 2431 2531 epns`klaangainkaarthaayth`d`ngkhkhwaamr sngesrmwngkaarkaarsksaa wchaachphkaarsraangngaan``kaebbnethsslpodyennaichtw`ksraithyainkaar``kaebb aihkbphsnaiccheelaepnpraoychnt`saathaarnachnt`aip