Research on Brand Marketing Problems of Tourism Commodities Based on the STP Theory A Case Study of Jinan Spring scenic Area
The tourism resources in Ji'nan spring scenic area are abundant while such problems as lack of tourist commodities brands and homogenization are very serious,which have led to the shortage of tourism shopping consumption. This paper aimed to solve these problems existing in spring scenic area and provided references for similar scenic spots by way of segmenting,targeting and positioning the market of spring scenic area tourism commodities based on the STP theory and drew the conclusion that brand marketing strategy of tourism commodities is the most important way to solve the existing problems of tourism commodities in spring scenic area.