IMPACT OF MASS MEDIA AND SOCIAL NETWORKING ON ENGLISH LANGUAGE AND LITERATURE
Since culture and language have always been equated, both are affiliated not only at the communication level but also with the intellectual elite. It would be axiomatic to say that learning English as a second language is a mean of acquiring cross cultural consciousness. The role of English language today has become so important that it would not be an exaggeration to say that the command of the language is almost as important as obtaining a second stage in literacy. Therefore it is a matter of grave concern to watch the de authentication and gross permutation that English language has been undergoing in the field of mass culture, especially that of social networking. Today the language is fast becoming variously actualized with local adaptations and non conformity to the authenticated forms. Under these new paradigms English threatens to become the language of the 'other' thus putting its international role in danger. My aim here is to discuss the impact of social and cultural changes on English