Study of e Business Strategy in Japanese Family Business and Long Established Companies
This report discusses difficulties in mail order service, as well as the effects of its introduction, in long established companies. While previous studies only discussed the merits of e business, it has surfaced with the progress of research that many companies hesitate to actively introduce mail order service despite the resulting sales growth. They mentioned as the biggest cause of their hesitation that it would require more employees and make operations complicated. For instance, a long established sake brewer, which offers mail order service, deals with a flood of online orders with all employees mobilized on such occasions as Father's Day and toward the year end. A long standing souvenir shop in Hokkaido, which sells local specialties of Hokkaido through mail order service, is not active in the service as having trouble in handling orders, despite a 20% sales growth from the mail order service. These issues will also be discussed.
2015 9th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing