A Context Aware Personalized Hybrid Book Recommender System
Contextual information such as emotion, location and time can effectively improve product or service recommendations, however, studies incorporating them are lacking. This paper presents a context aware recommender system, personalized based on several user characteristics and product features. The recommender system which was customized to recommend books, was aptly named as a Context Aware Personalized Hybrid Book Recommender System, which utilized users' personality traits, demographic details, location, review sentiments and purchase reasons to generate personalized recommendations. Users' personality traits were determined using the Ten Item Personality Inventory. The results show an improved recommendation accuracy compared to the existing algorithms, and thus indicating that the integration of several filtering techniques along with specific contextual information greatly improves recommendations.