Social Influences on Creativity: Interactive Effects
In a test of the Fitrinsic motivation hypothesis of creativity, women did an artistic creativity task with either the expectation of receiving a reward or no expectation of reward. Reward was crossed with choice in task engagement, such that half of the reward subjects contracted to do the task in order to receive reward, and half simply received the reward as a bonus. As expected, reward and choice interacted significantly; the lowest creativity was exhibited by subjects who had contracted with the experimenter to do the task in order to receive reward.