Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid modified MADM model
Industrial heritage tourism has become increasingly popular in recent years. However, strategies for improving the industrial heritage tourism development related performances are still an underdeveloped research topic academically. Therefore, this study's purpose is to explore the feasibility performance improving strategies using a hybrid modified multiple attribute decision making (MADM) based on the DEMATEL technique in constructing the influential network relation map (INRM) and in determining the influential weights of DANP. Then, the modified VIKOR method is combined with the influential weights of DANP, performance gaps were identified, and then the most effective strategies for improving tourism development related performance at industrial heritage sites can be generated using INRM. Finally, an empirical real case study of a rehabilitated gold mining site of Taiwan is used to demonstrate the effectiveness of the hybrid modified MADM model. According to the results, the decision makers should highly prioritize improving high priority criteria such as 'social usefulness' 'resource integration' 'destination policy and development' 'economic development' 'cultural links' 'cultural learning' and 'natural landscape resources' in advance to successfully achieving the aspired performance levels. Additionally, this study suggests meaningful industrial heritage tourism performance improvement strategies that have been rehabilitated throughout the world.