A trust value measurement model based on group preference for green e commerce network
Because of the forward and reverse operations in green e commerce, its trust management forms a closed loop structure. Based on its closed loop network model, a novel trust chain management model and corresponding evaluation system are established. Further, trust value measurement in green e commerce is described as a fuzzy multi objective group decision making (FMOGDM) problem with uncertain group preference, solved by a fuzzy TOPSIS and illustrated by a numerical example.
World Automation Congress 2012