Too Busy to Shop: Marketing to Multi Minding Women
Foreword by Geraldine Laybourne Acknowledgments Introduction Chapter 1: Staggering Stats: Buying Power of the Female Consumer Chapter 2: She's the Apple of Many Eyes: Women Buyers Getting More Attention from Marketers Chapter 3: What's Wrong? Why Current Marketing Efforts Are Not Working Chapter 4: Why Are We So Hard to Reach? The Challenge of Marketing to Women 25 to 54 Chapter 5: Remaking the Clock: Women and the 38 Hour Day Chapter 6: Yes, I Multi Mind: New Ways to Understand and Reach "Multi Minding" Audiences Chapter 7: Before Women Go Shopping, They CROP: The CRedible Opinions Shortcut Chapter 8: The Keys to Connecting with "Multi Minding" Women Chapter 9: The Better Way: A New Approach to Reach Female Consumers Chapter 10: What Really Matters? Credibility Chapter 11: Time Is of the Essence: "Quick Connect" Messages Chapter 12: The 360 degree "E Surround" Method to Reach Women Chapter 13: She's Looking for a Commitment: Consistent Confirmation Chapter 14: What Does the Future Hold? Multi Minders Becoming Co Brand Managers Bibliography About the Interviewees About the Author Notes