Basic Theoretical Insights on Ideology and Discourse Analysis
The purpose of this concise introductory chapter is to demarcate the overarching theoretical boundaries of the adopted conceptual framework and to expound, in some detail, the underlying rationale of the research design and methodology. It is intended to critically survey the major theoretical trends that scrutinized the organic nexus between language and ideology, notably those falling under the broad realm of (Critical) Discourse Studies. Primarily, this is made through recurrent references to a mosaic of Marxist interpretations and a few other language oriented perspectives from the (post)structuralist theory.