Developing an Acceptance Model for Use with Online Video Sharing Platforms
Online video sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms.
2021 3rd International Conference on Computer Communication and the Internet (ICCCI)