Role Of Affiliate Marketing In Attracting Young Age Online Customers: An Empirical Study
Affiliate marketing is said to be a multibillion dollar industry even then very few studies are seen on it. It is leading the generators for the direct marketers as affiliate marketing is expanding as one of the most expanding online advertising source. Lead generations are choosing affiliate marketing as the promotional tool for their digital promotion. Advertising websites offer revenues to their affiliates according to the website traffic and leads and sales associated to it in an online affiliate program. In the tactic of online marketing like affiliate marketing online firm get a partnership with online content provider who is responsible to bring in the traffic to the website of the firm and in return content provider gets a commission on the converted sales.The purpose of the study is to measure the Effect of Affiliate Marketing on Young Age Online Customers and to find out the significant difference in the level of trust in different aged customers for Affiliate marketing. A sample of 279 young age online customers has been considered through a standard questionnaire designed on five point interval scale. Mean t test and chi square test have been applied to derive the result of the survey. It was observed from the analysis that the affiliate marketing is working effectively on the customers as they that I can trust on the advertisement shown on website or mobile applications and there is a significant difference in the level of trust in different aged customers for Affiliate marketing.