Analytical Study on Customer Satisfaction towards Digital Payments in E Business
As continuation of demonetization process, the cashless transaction activities are implemented impact the significant changes in the behavior of consumer. In India most of the consumers are heavily dependent only on the cash economy, now the consumers have to switch from cash to cashless electronic transactions. Most of the consumers have been using more on cash for purchase of products and service except few. Currently the government announced that all restrictions for the traditional cash transaction and offers for electronic transfer push the consumers to adopt and implement cashless transaction for their needs. This has given rise to sale of e businesses. E businesses are mostly depending upon online payment. In the context of the above, this study makes an attempt to analyze and find out how the cashlessTransaction has caused to change in the behavior of consumers and level of awareness about the cashless transaction, faith of the electronic transmission and problems faced by the consumers while using Digital payment while using e business companies.