Entrepreneurship and Small Business 3rd Asia Pacific Edition
(See also PDF) PART 1 The nature of small business and entrepreneurship. CHAPTER 1 Entrepreneurship: definition and evolution. CHAPTER 2 The personality of entrepreneurs. CHAPTER 3 Creativity, innovation and entrepreneurship. CHAPTER 4 Small business: definitions and characteristics. PART 2 Getting into business. CHAPTER 5 Options for going into business. CHAPTER 6 Market research and strategy formulation. CHAPTER 7 Preparing a business plan. CHAPTER 7 APPENDIX Sample business plan. CHAPTER 8 Legal issues. CHAPTER 9 Financing new and growing business ventures. CHAPTER 10 Accessing business advice and assistance. CHAPTER 11 Marketing. CHAPTER 12 Operations management. CHAPTER 13 Human resource issues in new and small firms. CHAPTER 14 Financial information and management. PART 4 Selected topics. CHAPTER 15 ICT as a business tool CHAPTER 16 Managing growth and transition. CHAPTER 17 Corporate entrepreneurship. CHAPTER 18 Contemporary issues in small businessand entrepreneurship.