A Study on the Tourism Development of the Imitation Archaic Streets from the Perceptual Perspective of Tourists after the Travel
As a kind of special tourist resource, imitation archaic streets are usually regarded as one of the expressional forms of contents in a city's urban planning. On one hand, imitation archaic streets integrate a plurality of functions such as tourism, leisure entertainment, etc. On the other hand, they are also satisfying the needs of tourists for tourism culture while endowing the history and tradition of a city's urban development. This paper makes an empirical study on the Jinli imitation archaic street in the city of Chengdu and comprehensively analyzes the Jinli imitation archaic street's advantage resources, disadvantage resources and the resources that are urgently in need of improvement at the present stage from the perceptual perspective of tourists after the travel. Besides, with the Customer Satisfaction (CS) analytical method, the paper utilizes a combination of questionnaires survey and stores survey, so as to propose several effective strategies that are conducive to the healthy development of the Jinli imitation archaic street based on the study and analysis.