On the Intentional Betrayal of the Cooperative Principle in International Business Negotiations
Based on related linguistic theories,this paper analyzes the rules for the Cooperative Principle in Pragmatics.It elaborates the intentional betrayal of the Cooperative Principle when practicing international business negotiations.Being the vital part of international business activities,international business negotiations aim to reach agreement in transactions and accomplish a win win situation.Therefore,as of the international betrayal of the Cooperative Principle with a goal of activating atmosphere and enhancing efficiency,we have to pay special attention.This paper also raises concerned pragmatic strategies to serve business negotiations.