Plan de negocios para la creacion de una panaderia movil amigable con el ambiente y las tecnologias de la informacion y la comunicacion
Bakery products are traditional and are consumed in greater quantity than rice in the Ecuadorian territory, this food is commonly present at breakfast, it's preferred very fresh and often hot to feel a smooth texture and good taste. The common bakeries in Ecuador are stores dedicated to the retail sale of bakery products and very few offer home sales of these products. This document evaluates different administrative fields involved for the creation of a mobile bakery friendly with the environment and information and communication technologies. To begin with, the business plan presents information regarding aspects that cannot be controlled by internal actions of the company, that is, the external environment conformed by political, economic, social and technological spheres that give rise to the PEST management tool. Also, the evaluation of the five competitive forces of Porter was conducted, which allowed to know the evolution and current state of the food and beverage industry in Ecuador. To complement this analysis, a market research was developed that allowed the collection of quantitative and qualitative data that were used to generate statistical results that supported decision making in the development of the marketing mix that involves product strategies, price, place and promotion. Finally, the company needs human resources to carry out its processes and meet different objectives, for this it is necessary to establish an organizational structure and culture that allows the control of compliance with activities in the different functional areas of the company. The infrastructure needs to operate correctly are also exposed. Finally, the financial viability of the project was evaluated taking into account the investments, costs, and expenses that will be incurred for the implementation of the marketing mix, infrastructure and organizational structure of the business.