Consumer behaviour: influence of place of residence on the decision making process when choosing a tourist destination
Regarding the previous literature on the decision making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Backa region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision making process when choosing a destination.