Propuesta de una estrategia de mercadeo digital para Albedo Telecom (Barcelona Espana)
The present project is oriented in the realization of a proposal for the development of a strategy of digital marketing in Albedo Telecom, company located in Barcelona Spain dedicated to the development and manufacture of measurement equipment for the telecommunications industry. The proposal is focused on improving the communication processes currently in the commercial area with potential customers. As a strategy, the use of digital tools is proposed as the main media of communication and marketing of its products.