SOCIAL MEDIA PLATFORMS AND DEMOGRAPHIC PROFILE OF CUSTOMERS IN SHOPRITE NIGERIA LIMITED
Business organizations that wish to remain competitive in today's marketing environment must reach out to its customers and prospective customers through social media platforms. The study examined the relationship between social media platforms and demographic profile of customers. The descriptive survey design was adopted for the study; the population of the study comprised of customers of Shoprite in Lagos and Ibadan. There is no sampling frame available for the study to adopt, therefore, the study employs Godden (2004)'s sample size formula for infinite study population to arrive at a representative sample of 369 respondents. 369 copies of structured questionnaire were administered and 328 were filled and returned. Descriptive statistics, cross tabulation and spearman correlation analysis were used to analyse the collected data. There was a significant relationship between social media platforms and demographic profile of customers. This implies that the use of Twitter, Facebook, Google+ Blogs and YouTube has positive influence on the demographic profile of customers in Shoprite Nigeria Limited.