sentences: Advanced mobile technology continues to shape professional environments. Smart cell phones, pocket computers and laptop computers reduce the need of users to remain close to a wired information system infrastructure and allow for task performance in many different contexts. Among the consequences are changes in technology requirements, such as the need to limit weight and size of the devices. In the current paper, we focus on the factors that users find important in mobile devices. Based on a content analysis of online user reviews that was followed by structural equation modeling, we found four factors to be significantly related with overall user evaluation, namely functionality, portability, performance, and usability. Besides the practical relevance for technology developers and managers, our research results contribute to the discussion about the extent to which previously established theories of technology adoption and use are applicable to mobile technology. We also discuss the methodological suitability of online user reviews for the assessment of user requirements, and the complementarity of automated and non-automated forms of content analysis.