He played a major role in finding land for the Christian community in the region to build churches, and secure cremation grounds for the Hindu populace in the Gulf region. M. A. Yusuff Ali also extended help to Indians during the amnesty period in the Persian Gulf when hundreds of Indians lost their livelihood. He helped rehabilitate people who lost their livelihood in the Calicut market fire as well.[32][33][34] Yusuff Ali has pledged to donate of Rs 50 million (Dh2.5 million) for the flood-hit south Indian state of Kerala in the event of the 2019 Kerala floods.[35]