On 4 January 1902, a specially built Toledo Steam carriage was the first automobile to forge a trail from Flagstaff, Arizona to the South Rim of The Grand Canyon, a distance of 67 miles. As a publicity exercise the trip was to assess the potential of starting a steam bus service but the anticipated afternoon journey took three days due to problems with supplies of the wrong fuel. Though the Toledo towed a trailer filled with additional fuel and water supplies, the four participants omitted to take any food, one, the journalist Winfield Hoggaboon, wrote up an amusing article in the Los Angeles Herald two weeks later.