In a culturally diverse society, his or her intercultural intelligence in used to expand on one’s understanding of the attitudes and knowledge base of one’s own culture as well as those of the dominant cultural groups within a society. In a global society, the demand for intercultural intelligence is increasing as the world become more global throughout the many different sectors of our lives.[4] The theory of ICI disagrees with the assumptions of national cultures and instead suggest that there are individual “self-cultures” and corporate “self-cultures”.