The group demands that energy prices be lowered.[3] They are organising a pledge that will only go into effect if one million people in the UK sign it: signatories pledge to cancel their energy bill payments if the price increase set for 1 October 2022 takes place.[2] There are 28 million households in the country.[3] Around 4.5 million people on pre-payment plans are not asked to participate, nor are those whose energy bills are included in their rent price, to avoid self-disconnection and eviction.[3]