In other words, the outcome of the poll is relatively unpredictable, and actually performing the poll and learning the results gives some new information; these are just different ways of saying that the a priori entropy of the poll results is large. Now, consider the case that the same poll is performed a second time shortly after the first poll. Since the result of the first poll is already known, the outcome of the second poll can be predicted well and the results should not contain much new information; in this case the a priori entropy of the second poll result is small relative to that of the first.