Contrary to a widespread concern, we are not seeing a loss of diversity and increasing cultural homogenization across the land.[note 10] In fact, critics of this theory point out that as different cultures mix, the cultural landscape becomes multifaceted with the intermingling of customs. People become aware of other cultures and pick and choose different items to adopt from each other. One noteworthy example of this is the Jewish Christmas Tree, a point of some contention among American Jews.