In November 2002, discount retailer Target took over a 220-foot-long boat at Chelsea Piers for a two-week stay on the Hudson River that coincided with Black Friday.[16] Vacant, a Los Angeles, California based business specializing in pop-ups, arrived in New York in February 2003, working with Dr. Martens on a pop-up space at 43 Mercer Street.[17][18][19]