During a brief stint at JWT as a conceptual copywriter, Atallah kept a blog entitled Our Man in Beirut which earned him notoriety amongst the Lebanese community both in Lebanon and abroad.[8][9] His often scathing criticism of social mores earned him both fans and detractors. The blog’s success led to a publishing deal with Turning Point books,[10] and the print version was released in December 2011 in Beirut, with book signings at Waterstones[11] in London and at the Salon Du Livre de Paris.[12]