After she won “strictly come dancing”, Dixon soon became the centre of a bidding war between record labels and even Polydor Records, the label that had dropped her months previously, put in an offer.[32] Dixon, however, chose to sign a four-album contract with Asylum Records in 2008.[33] Dixon's first new album as part of her contract, The Alesha Show was released in the UK on 24 November 2008 and 21 November in Ireland.