Communications guru Frank Luntz has claimed that "A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."[8] Statements such as the ones by Mr. Luntz, encourage people and provide hope that we[who?] can be part of a fair and democratic media system.