In August 2006, the freesheet was relaunched as London Lite. It was designed to be especially attractive to younger female readers and featured a wide range of lifestyle articles, but less news and business news than the main paper. It was initially only available between 11.30 a.m. and 2.30 p.m. at Evening Standard vendors and in the central area, but later became available in the evening from its street distributors.[44] With the sale of the Evening Standard, but not the London Lite, to Alexander Lebedev on 21 January 2009, the ownership links between the Standard and the Lite were broken.[45]