According to Smitha Verma of The Financial Express, Sairat was a turning point for the Marathi film industry which restored faith in distributors of regional cinema.[2] Its lead actors, Rinku Rajguru and Akash Thosar, became overnight celebrities;[80][81] in January 2017, the Election Commission of India made them brand ambassadors for National Voters' Day to encourage citizens to vote.[82] Karmala, where the film was shot, was visited by nearly 20,000 tourists within three weeks of its release.[83] Three family reconciliations were reported in Mumbai after the film's release, including that of Sachin Lokhande (who was married to a Muslim girl and waited 12 years for both families to agree).