The series was originally known as Montauk, as the setting of the script was in Montauk, New York and nearby Long Beach locations.[1][20] The brothers had chosen Montauk as it had further Spielberg ties with the film Jaws, where Montauk was used for the fictional setting of Amity Island.[21] After deciding to change the narrative of the series to take place in the fictional town of Hawkins instead, the brothers felt they could now do things to the town, such as placing it under quarantine, that they really could not envision with a real location.[21] With the change in location, they had to come up with a new title for the series under direction from Netflix's Ted Sarandos so that they could start marketing it to the public.