On March 31, 2003, Dr. James F. Moore of Harvard Law School's Berkman Center for Internet and Society posted an essay entitled The Second Superpower Rears Its Beautiful Head. In it, he advocated four ideas: embrace the concept explicitly within the peace movement as an inspirational goal and a counter to the "first superpower" idea promoted by the Bush administration, continue to develop blogging and other means of linking the community globally, find ways to influence first superpower institutions including international institutions and international law, and continue to develop reflective personal consciousness so as to be able to lead from love rather than fear.