In May 2018, President Trump began to emphasize his effort to overcome the traditional strength of the non-presidential party in midterm elections, with the "top priority for the White House [being to hold] the Republican majority in the Senate". He was already well into his own 2020 reelection campaign, having launched it on his inauguration day in January 2017.[1] By early August, the president's midterm efforts had included rallies in Ohio, Pennsylvania, Florida, Montana and elsewhere "reprising the style and rhetoric of his 2016 campaign".