The publishing house was registered by Franz Xaver Josef Eher (1851-1918) in the Munich Handelsregister on 2 December 1901. However, the firm was actually founded with the name Münchener Beobachter on 2 January 1887. After Eher's death, Rudolf von Sebottendorf took over the firm in 1918 and on 30 September 1919 transformed it into a limited liability company in order to avoid possible bankruptcy.