The AMX was introduced to the public on 24 February 1968, five months after the Javelin and other 1968 AMC cars. The AMX was promoted as "the only American sports car that costs less than $3500".[32] American Motors advertisements also showed "a helmeted race driver revving up at the starting line in one of AMC's sporty AMX models, which it describes as ready to do 125 miles an hour."[33]