Writing in Re/code, Jonathan Glick, CEO of Sulia, said the model of publishers as platforms (which he calls a "platisher") is "on the rise". Glick cites as examples Medium (from Twitter co-founders Evan Williams and Biz Stone), Vox Media, Sulia, Skift, First Look Media (backed by eBay founder Pierre Omidyar) and BuzzFeed.[3] On March 12, 2014, Mark Little, the CEO of Storyful, now a division of News Corp., proposed "10 Principles that Power Social Journalism," including "UGC (user-generated content) is governed by the same legal and ethical code as any other content" and "The currency of social journalism is authenticity not authority.