She graduated with a bachelor’s degree in global communications at the American University of Paris, and subsequently worked for a bakery in Paris and then for PR firm Flash Entertainment in Abu Dhabi after graduating. Freiha met her Womena co-founder, Chantalle Dumonceaux, while studying at the American University of Paris in 2008, and the two later set up business together. As of 2017, some 40 angel investors associated with Womena have invested more than AED 2 million in seven start-ups in the United Arab Emirates,[2] including Zurich and New York City investors.[3] In 2015, she was listed as one of BBC's 100 Women.[1] In addition, Forbes named her one of the "Inspiring Business Leaders of the UAE".[4]