In the context of an approaching election, the potential damage was considerable. The actual electoral impact cannot be known but readers were seriously misled. [...] The claims made in the original article were seriously inaccurate and breached the Council's guiding principles of checking the accuracy of what is reported, taking prompt measures to counter the effects of harmfully inaccurate reporting, ensuring that the facts are not distorted, and being fair and balanced in reports on matters of public concern.[11]