Brooker has described the episode as "like a cross between Pleasantville and The Truman Show".[13] Jones says the belief that "women are taught to be liked, and men are taught to be powerful", credited to Sheryl Sandberg, is relevant to the episode, with Schur agreeing that Lacie's gender is important to the story,[15] though Schur notes that edited images on social media are causing negative body image issues for men as well.[16]