In 2011, Activision Blizzard debuted its Skylanders franchise,[29] which led to the press crediting the company with inventing and popularizing a new toys-to-life category.[29][30][31] The first release Skylanders: Spyro's Adventure was nominated for two Toy Industry Association awards in 2011: "Game of the Year" and "Innovative Toy of the Year".[32] Skylanders: Spyro's Adventure and its sequels were released for major consoles and PC, and many were released on mobile devices as well.[29]