Unaffiliated Americans are sometimes referred to as the "Nones" demographic, which include atheists, agnostics or “nothing in particular”.[10][13][14] According to Pew in 2017, 72% of the "Nones" believe in God, a higher power, or spiritual force.[15] In 2012, though having no religion and not seeking religion the "Nones" have diverse views: 68% believe in God, 12% are atheists, 17% are agnostics; in terms of self-identification of religiosity 18% consider themselves religious, 37% consider themselves as spiritual but not religious, and 42% considers themselves as neither spiritual nor religious; and 21% pray every day and 20% pray once a month.[10][16][17] According to the 2008 ARIS, the Nones have diverse beliefs: 7% were atheist, 35% were agnostics, 24% were deists, and 27% were theists.[18]