Chiang and his wife, Soong Mei-ling, who played a major role in the campaign, advocated a life guided by four virtues, lǐ (禮/礼, proper rite), yì (義/义, righteousness or justice), lián (廉, honesty and cleanness) and chǐ (恥/耻, shame; sense of right and wrong).[2] The campaign proceeded with help of the Blue Shirts Society and the CC Clique within the Nationalist Party, and Christian missionaries in China.[3]