Themed around an idiosyncratic portrayal of Americana and Western culture, EarthBound subverted popular role-playing game traditions by featuring a real world setting while parodying numerous staples of the genre. Itoi wanted it to reach non-gamers with its intentionally goofy tone; for example, the player uses items such as the Pencil Eraser to remove pencil statues, experiences in-game hallucinations, and battles piles of vomit, taxi cabs, and walking nooses. Upon its American release, EarthBound was marketed with a $2 million promotional campaign that sardonically proclaimed "this game stinks".