In May 2014, Baileys Women's Prize for Fiction launched the #ThisBook campaign to find out which books, written by women, have had the biggest impact on readers.[18] Nineteen "inspirational women" were chosen to launch the campaign and then thousands of people from the "general public" submitted their ideas via Twitter.[19] The 20 winners were announced 29 July 2014.[19] The organizers noted that over half the winning books were published before 1960.[19]