Although attempts have been made to apply "fair trade" principles, the film questions whether the villagers can in practice escape the implacable force of the market.[2] Le Beurre et l'argent du beurre was shown at the Amiens International Film Festival.[3] The film received the Jury Grand Prize at the International Environmental Film Festival of Niamey.[4] It has been used as the basis for discussions by groups who support fair trade.[5][6]