The magazine is known for its innovative photography and typography and as a training ground for fresh talent.[1] Photographers Wolfgang Tillmans,[1] Mario Testino,[1] Terry Richardson,[1] Craig McDean,[1] Nick Knight and Juergen Teller started their careers at i-D, as did Dylan Jones and Caryn Franklin. Other photographers that have contributed to i-D include Ellen von Unwerth and Kayt Jones.