The player first encounters Flowey, who appears unassuming flower with a face in the middle, at the start of the game, where he attacks the player under the pretenses of being a helpful monster who will award the player with "friendliness pellets" (actually harmful bullets).[1] He also tells the player to level up by increasing their LOVE, which unbeknownst to the player stands for "level of violence", therefore in actuality encouraging violence against other monsters.[1] With the phrase Kill or be Killed.