The Denali nameplate is often used as an insignia or status symbol, and in particular is popular as a less costly alternative to the Cadillac Escalade. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars. In 2013 it sold more than 75,558 units of the Denali brand, which accounted for 20% of GMC's sales, making it one of GM's most successful sub-brands, all done without any advertising or promotion whatsoever.[1]