Kenya Kwanza's UDA, and George Wajackoyah's Roots Parties launched their manifestos on 30 June 2022. UDA's William Ruto, who intends to apply the "Bottom-up economic model", presented a manifesto promising to revive the economy, provide healthcare for all, promote Micro, Small and Medium enterprises (MSME), implement two-thirds gender rule, and affordable housing, among others.[49][50]