The 2010s were transformative years for Furman through fundraising, resulting in new buildings, programs, and scholarships. The Because Furman Matters campaign began in 2004 and ended in 2013. The campaign was described as "the largest fundraising campaign ever among private colleges in South Carolina, and is also among the largest undertaken by any of the nation’s liberal arts colleges.".[A 7] It exceeded its objective of raising $400 million, of which 62% went to the endowment (which was valued at $380 million when the campaign started and increased to $623 million when it ended) and 17% went to building projects.