In October 2020, Firmenich announced that it had created a flavour by means of artificial intelligence. It teamed with Microsoft who helped leverage "the entirety of Firmenich’s broad raw material database" to dissimulate "a lightly grilled beef taste" into its plant-based meat alternatives. Firmenich's "unique palette of ingredients" and "SmartProteins expertise in plant-based protein alternatives" were instrumental in the innovation process.[18]