The United Colors of Benetton's communication campaign for autumn 2001 was produced in collaboration with UNV and honored IYV. Instead of professional models, the campaign featured photos of volunteers, such as a tattooed former member of a street gang who volunteered in anti-violence activities, a young lawyer volunteering to promote and defend human rights, a trans-gendered person who volunteered to distribute condoms amongst prostitutes, and an elderly tap dancer who entertained residents in homes for the elderly. The campaign was promoted throughout Europe, the United States, South America and parts of Asia, in newspapers, magazines, and billboards.