Since establishing himself as an international, Ribéry has been involved in numerous promotional campaigns. He is sponsored by American sportswear company Nike and regularly wears Nike Mercurial Vapors. He appeared in several television advertisements for Nike and, during the 2007–08 Bundesliga season, starred in a one-off television show called The Franck Ribéry Show, which aired on Direct 8 in France.[257][258] The show, sponsored by Nike, acted as a variety show with Ribéry appearing in several sketches.[259] Ribéry features in EA Sports' FIFA video game series.