In October 2006, Sephora began opening stores inside JCPenney. Sephora inside JCPenney features some of the same makeup, skincare, and fragrance brands as well as its own product line found in stand alone stores nationwide. Sephora inside JCPenney stores are much smaller than a normal store, usually 1,500 sq ft in size.[28] There are more than 600 Sephora locations in JCPenney stores across the US.[2][29][4] In 2017, JC Penney announced the closing of 138 stores nationwide; several of which house a Sephora in JCPenney store.[30] In 2020, there was a moment of tension regarding the partnership, but it has since been resolved.[citation needed]