The entertainment industry has promoted its work directly to members of the fandom community by sponsoring and presenting at events and conventions dedicated to fandom.[48] Studios frequently create elaborate exhibits,[49] organize panels that feature celebrities and writers of film and television (to promote both existing work and works yet to be released), and engage fans directly by with Q&A sessions, screening sneak previews, and supplying branded giveaway merchandise. The interest, reception and reaction of the fandom community to the works being promoted has a marked influence on how film studios and others proceed with the projects and products they exhibit and promote.[50]