The three companies formed SD-3C, LLC, a company that licenses and enforces intellectual property rights associated with SD memory cards and SD host and ancillary products.[2] The companies also formed the SD Association in January 2000 to promote SD Card standards.[3] The SD Association is a non-profit organization that sets memory card standards intended to simplify the use and optimize the performance of consumer electronics products. SDA today has about 1,000 member companies.