In contrast with photographers like W. Eugene Smith and Gordon Parks, these photographers aimed "not to reform life, but to know it."[13] Frank has said "I was tired of romanticism, [ . . . ] I wanted to present what I saw, pure and simple."[14] Szarkowski brought to prominence the work of Diane Arbus, Lee Friedlander and Garry Winogrand in his influential exhibition “New Documents” at the Museum of Modern Art in 1967,[10] in which he identified a new trend in photography: pictures that seemed to have a casual, snapshot-like look and had subject matter that seemed strikingly ordinary.[10] Winogrand has said "When I'm photographing, I see life, [ . . . ] That's what I deal with.