The initial media attacks contained only veiled, indirect references to Falun Gong, and their content aimed to deride "superstition" and extol the virtues of atheism.[1] In the weeks leading up to the official launch of the campaign, the CLGDF and the 610 Office set to work preparing a large number of books, editorials, and television programs denouncing the group, which were made public after 20 July 1999 when the campaign against Falun Gong officially began.[4]