Hoerni headed Amelco until the summer of 1963 and, after the conflict with the Teledyne owners, for three years headed Union Carbide Electronics.[101] In July 1967, supported by the watch company Société Suisse pour l'Industrie Horlogère (the predecessor of Swatch Group) founded Intersil, the company that created the market for custom CMOS circuits.[102][103] The circuits developed by Intersil for Seiko in 1969–1970 contributed to the rise of Japanese electronic watches.[104][105] Intersil and Intel weren't competitors as Intel released a limited set of templated circuits for computers and sold them initially only in the U.S. market, whereas Intersil focused on custom CMOS circuits with low power consumption and sold them worldwide.[31]