Core business practices for fashion entrepreneurs focus on topics such as creativity and innovation, writing [2] business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company. Fashion entrepreneurs seek to deliver fashion business expertise in retail, manufacturing, money and marketing. The 21st century has seen the proliferation of organisations and award ceremonies promoting, inspiring and challenging online entrepreneurship by highlighting the enterprising attributes, creativity, innovation and the success of today's entrepreneurs.[3]