The SAFE FOODS project has been funded by the EU to develop a new approach in food risk analysis, integrating risk-benefit assessment of human health, consumer preferences and values, as well as impact analysis of socio-economical aspects. Compared to current frameworks, a lot of attention is given to active stakeholder (corporate) participation, increased transparency (humanities) in decision-making, improved interaction between risk assessors and risk managers and more effective communication throughout the risk analysis process.