Following the success of his previous speculative evolution book After Man in 1981, Dixon realized that there was a market for popular-level books which use fictional examples and settings to explain actual factual scientific processes. After Man had explained the process of evolution by creating a complex hypothetical future ecosystem, The New Dinosaurs was instead aimed at creating a book on zoogeography, a subject the general public was quite unfamiliar with, by using a fictional world in which the non-avian dinosaurs had not gone extinct to explain the process.[1]