The 1861 Hacienda Mercedita was a sugar plantation that once produced, packaged and sold sugar in the Snow White brand name.[30] In the late 19th century, Mercedita became the site of production of Don Q rum.[31] Its profitable rum business is today called Destilería Serrallés.[32] The last of such haciendas decayed considerably starting in the 1950s, with the industrialization of Puerto Rico via Operation Bootstrap.[33][34] At the turn of the 20th century, most coffee haciendas had disappeared.