The company was co-founded in 2007 by Tim Besse, Robert Hohman, who serves as the company's CEO, and Expedia founder Rich Barton, who served as the company's Chairman.[1] The idea came from a brainstorming session between the two of them when Hohman relayed the story of accidentally leaving the results of an employee survey on the printer while working at Expedia, when the two began to think about what would have happened if the results had gotten out into the public.