It is an independent television station and is a subsidiary of Bic Camera. Its channel name is BS11 (BS Eleven) and was BS11 Digital until March 31, 2011. It was founded as Nippon BS Broadcasting Kikaku (日本BS放送企画株式会社, Nippon Bīesu Hōsō Kikaku Kabushiki Kaisha) on August 23, 1999, changed its name to Nippon BS Broadcasting on February 28, 2007 and high-definition television broadcasts commenced on December 1, 2007.