DeviantArt, Inc. is headquartered in the Hollywood area of Los Angeles, California.[1] Fella, a small, devil-esque robotic character, was the official mascot of the website until 2014.[2] DeviantArt had at least 36 million visitors annually by 2008.[3] By 2010, DeviantArt users were submitting over 1.4 million favorites and 1.5 million comments daily.[4] In 2011, it was the thirteenth largest social network with 3.8 million weekly visits.[5] In 2017, the site had over 26 million members and 251 million submissions.[6] On February 23, 2017, the company announced it was being acquired by Wix.com in a $36 million deal.[7]