A film's genre will influence the use of filmmaking styles and techniques, such as the use of flashbacks and low-key lighting in film noir; tight framing in horror films; or fonts that look like rough-hewn logs for the titles of Western films. In addition, genres have associated film-scoring conventions, such as lush string orchestras for romantic melodramas or electronic music for science-fiction films. Genre also affects how films are broadcast on television, advertised, and organized in video-rental stores.