At 9 a.m. on January 20, 2017, the trio launched HEWILLNOTDIVIDE.US, a participatory performance installation to coincide with the inauguration of United States President Donald Trump.[53] A camera was set up on a wall outside the Museum of the Moving Image in New York, with the words "He Will Not Divide Us" written directly above. Passersby were invited to deliver these words into the camera "as many times, and for as long as they wish," in what the artists described as "a show of resistance or insistence, opposition or optimism, guided by the spirit of each individual participant and the community."[54] The footage was live-streamed on a 24/7 feed, which the artists announced would run for four years, or the duration of Trump's presidency.