From 1933 to 1944, both families helped run their "Spic and Span Products Company".[citation needed] On January 29, 1945, Procter & Gamble, a major international manufacturer of household and personal products based in Cincinnati, Ohio, bought Spic and Span for $1.9 million.[4] On August 30, 1949, Procter & Gamble registered the "Spic and Span" trademark (soluble cleaner, cleanser, and detergent).[citation needed]