However, comparison with the IBM PC may be irrelevant: well before it was introduced, buyers in the Word Processing industry were aware of the 8086-based IBM Displaywriter,[11] the full-page portrait black-on-white Xerox 860 page display system and the 120 page-per-minute Xerox 9700 laser printer. Furthermore, the design principles of Smalltalk and modeless working had been extensively discussed in the August 1981 issue of Byte magazine,[12] so Xerox PARC's standing and the potential of the Star can scarcely have been lost on its target (office systems) market, who would never have expected IBM to position a mass-market PC to threaten far more profitable dedicated WP systems. Unfortunately, the influential niche market of pioneering players in electronic publishing such as Longman were already aligning their production processes towards generic markup languages such as SGML (forerunner of HTML and XML) whereby authors using inexpensive offline systems could describe document structure, making their manuscripts ready for transfer to computer to film systems that offered far higher resolution than the then maximum of 360 dpi laser printing technologies.