The show takes place in the fictional Norwegian town of Edda in Western Norway,[3] which is plagued by climate change and the industrial pollution caused by the factories owned by the local Jutul family, the fifth-richest family in Norway. The Jutuls are actually four Jötunn, frost giants and giantesses posing as a family in Edda.[3] They are challenged by Magne, a teenage boy who is surprised to learn that he is the embodiment of Thor and begins the fight against those that are destroying the planet.