Social determinism can favor a political party's agenda by setting social rules so that the individual considers the party's agenda to be morally correct, an example being the 2010 G20 summit riots in Toronto. The media, controlled by corporations and the governments with agendas of their own, publicizes the riots as violent and dangerous, but the goal of the rioters, to rebel against those whose position in power enables them to abuse the system for personal gain, is lost because the focus is on the violence. The individuals' view on the subject are then directly influenced by the media and their reactions are predetermined by that social form of control.