Love, Election and Chocolate follows the protagonist Yūki Ōjima, who attends Takafuji Private Academy (私立高藤学園, Shiritsu Takafuji Gakuen), a large school with over 6,000 students. Yūki is a member of the Food Research Club (食品研究部, Shokuhin kenkyū-bu), abbreviated as FRC or "Shokken" (ショッケン), along with seven others, including his childhood friend Chisato Sumiyoshi. The members leisurely spend their time in the club not doing much activities.