The Mayfair Theatre in Ottawa cancelled a private screening of the film.[1][20] Lee Demarbre, co-owner and programmer of the theater, said long-time patrons and a sponsor threatened to stop doing business with the venue if the film screening went ahead.[7] The screening was organized by the Canadian Association for Equality (CAFE).[7] Justin Trottier, co-founder of CAFE, said that the screening was an attempt to find common ground instead of polarizing the debate.[7] Julie Lalonde, who runs Hollaback!