Held in the center of Downtown Dubai every year, Dubai's New Year's Gala is one of the most celebrated events in Dubai.[15] The celebration usually comprises a massive firework display[16] and gathers hundreds of thousands of residents and tourists. In 2018, Burj Khalifa's owner and the host of the event, Emaar hosted a special light and laser show 'Light Up 2018' which brought in over a million visitors and reached over 2.5 billion people through live television broadcast and live streams on social media. 'Light Up 2018' broke a world record for the 'largest light and sound show on a single building.'