In 1999, Titan Towers was featured in a 30-second television commercial that consisted of Stone Cold Steve Austin, Sable, The Rock, Kane, The Undertaker, Mankind, Chyna and Vince McMahon during Super Bowl XXXIII.[6] That same year, on the June 14 edition of Raw is War, Austin took a kayfabe role as CEO overseeing day-to-day operations within the WWF.[7]