Inspired by RFC 2549, on 9 September 2009, the marketing team of The Unlimited, a regional company in South Africa, decided to host a tongue-in-cheek "Pigeon Race" between their pet pigeon "Winston" and local telecom company Telkom SA. The race was to send 4 gigabytes of data from Howick to Hillcrest, approximately 60 kilometres (37 mi) apart.