In March 2000, ABC formed Disney Kids Network (DKN) advertising group via consolidation to sell ads for ABC's "TGIF" primetime programming, Disney's One Saturday Morning, Disney's One Too syndicated programming block, Who Wants to Be a Millionaire, The Wonderful World of Disney and Winnie the Pooh primetime specials. DKN was placed under ABC senior vice president of sales Dan Barnathan and would also work on some ads with Radio Disney, Disney.com and Disney Adventures magazine. DKN added Toon Disney when the channel started accepting ads in September 2000.[18][19]