Explorer (data analysis and iterative exploration) User Insights (customer journey analysis across devices and platforms) Dashboards (dashboard creation and sharing) Reports (custom reporting for business users) Data Query (data mining) Data Flow (massive raw data exports for big data projects) Data Manager (agile tag correction and enrichment) SmartTag (light, customisable tag) Smart SDK (agile app tagging) In-App Analytics & App Store Analytics In-Page Analytics browser extension[10] (show analytics data for the current webpage in view) Tag Inspector browser extension[11] (analyse hit information easily) Segments (segmentation feature)