Part of Adobe's response to learning that TrueType was being developed was to create the Adobe Type Manager software to scale Type 1 fonts for anti-aliased output on-screen. Although ATM initially cost money, rather than coming free with the operating system, it became a de facto standard for anyone involved in desktop publishing. Anti-aliased rendering, combined with Adobe applications' ability to zoom in to read small type, and further combined with the now open PostScript Type 1 font format, provided the impetus for an explosion in font design and in desktop publishing of newspapers and magazines.