Fox News Channel originally used the slogan "Fair and Balanced", which was coined by network co-founder Roger Ailes while the network was being established. The New York Times described the slogan as being a "blunt signal that Fox News planned to counteract what Mr. Ailes and many others viewed as a liberal bias ingrained in television coverage by establishment news networks".[72][73] In a 2013 interview with Peter Robinson of the Hoover Institution, Rupert Murdoch defended the company's "Fair and Balanced" slogan saying "In fact, you'll find just as many Democrats as Republicans on and so on".[74]