In addition to Dixon's commercial role as a model and representative for the cosmetics company Avon on International Women's Day 2012, Dixon launched the company's Pass It On campaign to highlight domestic abuse issues in the UK by encouraging the purchase of a necklace, described by her as "a symbol of women's empowerment, and infinite possibilities for women".[94] All the proceeds from Avon's necklace campaign were donated to Refuge and Women's Aid.[94] In March 2013 Dixon led a walk down Westminster Bridge to the Houses of Parliament to raise awareness of domestic violence.[95] Regarding the walk, Dixon commented that "awareness of domestic violence is still shockingly low and that's why it's so important that we raise awareness about a subject that is too often ignored".[95]