Sara Davies MBE (born 23 April 1984) is a British businesswoman, entrepreneur, and television personality. She is the founder and owner of Crafter’s Companion, a company she started while a student at the University of York. On 23 April 2019 it was announced that she would join the panel of Dragons' Den for its seventeenth series, replacing Jenny Campbell who decided to leave the programme in early 2019.[1]