Although the business was always called "Jim Crockett Promotions", it used a variety of pseudonyms as brand names for specific TV shows, newspaper and radio ads, and even on event tickets, themselves. Among those brand names that JCP created were "Championship Wrestling", "All Star Wrestling", "East Coast Wrestling", "Mid-Atlantic Championship Wrestling", "Mid-Atlantic Championship Sports", "Wide World Wrestling", "NWA Pro Wrestling", with "World Wide Wrestling", "NWA World Wide Wrestling", and of course "NWA World Championship Wrestling".