In June 2012, TLD submitted an application to ICANN for the .wiki gTLD.[1] On November 7, 2013, ICANN and TLD entered into a "Registry Agreement", officially allowing the company to operate as the registry for .wiki.[2] Following the acquisition, Ray King, CEO of TLD, stated many people "from within [the domain] industry tell me that .wiki is their dark horse for a successful [g]TLD," because ".wiki" describes the site format.