As the site grew, members in general became known as artists and submissions as arts.[8][9] DeviantArt was originally launched on August 7, 2000, by Scott Jarkoff, Matt Stephens, Angelo Sotira and others, as part of a larger network of music-related websites called the Dmusic Network. The site flourished largely because of its unique offering and the contributions of its core member base and a team of volunteers after its launch,[10] but was officially incorporated in 2001 about eight months after launch.[11]