After graduating from New York University in 2008, Seaman published Dirty Little Secrets of Buzz: How to Attract Massive Attention to Your Business, Your Product, or Yourself, using those he describes as "publicity whores" to describe how to court virality, including anecdotes about Howard Stern, Tila Tequila, Ann Coulter, Bill Maher, and Donald Trump.[3][3] While preparing the book in 2007, Seaman staged a "Free Paris Hilton" protest in which he attracted only three fellow protestors, but succeeded in entering the local tabloids, interviewing with Nancy Grace on CNN,[5] and getting played off of on Jummy Kimmel and Conan O'Brien's late-night shows. The incident led to Seaman's firing from his internship at Jezebel. Reflecting on Seaman's emergence on the conspiracy scene a decade later, Seaman's editor at the time, Moe Tkacik, expressed surprise at the path Seaman had taken, though noted that "his ideas were already bad and self-promotional" as of 2007.[4]