Inspired by his encounter with the ideas of Albert Howard, he developed an interest in promoting a healthy and active lifestyle that emphasized organically grown foods, and established the Rodale Organic Gardening Experimental Farm in 1940.[8][9][5] In 1942, Rodale Press started publishing Organic Farming and Gardening magazine, which promotes organic horticulture; it was later retitled Organic Gardening. To Rodale, agriculture and health were inseparable; he felt that soil required compost and eschewed pesticides and synthetic fertilizers; plants grown in such soil, he expounded, would then help people stay healthier.