First We Feast began in 2012 as a food culture blog edited by Chris Schonberger, who had formerly worked for TONY.[3] The blog was an off-branch of Complex magazine.[3] The website gained a measure of popularity, and began to incorporate interviews and cooking guides into its website.[4] In 2014 the website launched its YouTube channel, which produces a number of food-related video series, most notably Hot Ones,[5] The Curry Shop,[6] and The Burger Show.[7]