In 2016 Von Dutch started to make a comeback when Kylie Jenner was seen wearing the famous trucker hat, jackets and two piece sets.[19] In 2019 Von Dutch hired Ed Goldman as its general manager, and he started to create connections with Los Angeles' hip-hop community; rappers such as Travis Scott, Saweetie, and Megan Thee Stallion were soon seen wearing the brand on Instagram, and the company partnered with Young Thug in 2021 to create a line of streetwear.[20] Von Dutch also became popular with Internet celebrities such as Emma Chamberlain and Addison Rae.[21]