In June 2004, Samsung was one of the first major electronics companies to publicly commit to eliminate PVC and BFRs from new models of all their products. However, the company failed to meet its deadlines to be PVC- and BFRs-free, and published new phase out dates.[39] In March 2010, Greenpeace activists protested at the company's Benelux headquarters for what they called Samsung's "broken promises".[40]