Five pictures of a creepy clown roaming a vacant parking lot under a bridge in Downtown Green Bay at night started going viral on August 1, 2016.[11] A Facebook page was created shortly after claiming the clown was named "Gags." In the days that followed, the pictures ended up being discussed on numerous news outlets including Fox News, USA Today and The Young Turks. Suspicions of the character being related to a horror film were confirmed when a Wisconsin filmmaker announced the pictures were a marketing stunt for a then unreleased short film titled "Gags."