Soon after the rebranding of the company, in early February 2022, Meta reported a greater-than-expected decline in profits in the fourth quarter of 2021.[50] The company reported no growth in monthly users,[51] and indicated it expected revenue growth to stall.[50] The company also expected measures taken by Apple, Inc. to protect user privacy to cost it some $10 billion in advertisement revenue, an amount equal to roughly 8% of its revenue for 2021.[52] In meeting with Meta staff the day after earnings were reported, Zuckerberg blamed competition for user attention, particularly from video-based apps like TikTok, for the poor financial performance.[53]