Fufu came to wider public attention in 2007 when he appeared in a leaked video showing the Crown Prince's third wife, Princess Srirasm, feeding a birthday cake to the dog while wearing only a G-string.[4] The video, which was thought to have been leaked by opponents of the Crown Prince, caused a sensation in Thailand and exposed a hidden struggle for the right to succeed the ailing Thai king Bhumibol Adulyadej.[3]