Other Names: Flower Festival Information: Hanamatsuri celebrates the birth of the Buddha. On this day, all temples hold 降誕会 (Gōtan-e), 仏生会 (Busshō-e), 浴仏会 (Yokubutsu-e), 龍華会 (Ryūge-e) and 花会式 (Hana-eshiki). Japanese people pour ama-cha (a beverage prepared from a variety of hydrangea) on small Buddha statues decorated with flowers, as if bathing a newborn baby.