In 2014, images of Pepe were shared on social media by celebrities such as Katy Perry and Nicki Minaj.[1][2][16] As Pepe became more widespread, 4chan users began referring to particularly creative and unique variants of the meme as "rare Pepes". These images, sometimes as physical paintings,[17][18] were sold on eBay and posted on Craigslist.[6][6] 4chan users referred to those who used the meme outside the website as "normies" (or "normalfags").[6] In 2015, Pepe was #6 on Daily News and Analysis's list of the most important memes and the most retweeted meme on Twitter.[19][20]