Prior to 1986, the doll was known as Takara Barbie. In 1986 Takara ended their licensing agreement with Mattel, and, as they owned the rights over the Takara Barbie's design, came up with a new name for the doll.[5] The explanation given for the name change was that Jenny was the name of a character Barbie portrayed in a play, also titled Jenny. The play was a success and Barbie had become so associated with her character's name that she decided to change it to Jenny.[6] Jenny's boyfriend was renamed from "Takara Ken" to "Jeff".[5]