Entrepreneurs have led the challenge to conventional health thinking since Craig Venter took on the NIH with the 1000 Genomes Project in 2008. Mike Milken, another entrepreneur and stock trader, founded the Santa Monica, California based Milken Institute. Following the institute's inception, Milken launched the Fastercures program, which "brings together patient advocates, researchers, investors and policymakers from every sector of the medical research and development system to eliminate the roadblocks that get in the way of a faster cure". The Fastercures program proposes patient-center improvements and advancements in the modern healthcare arena.[47]