The tournament was launched on December 17, 2012, at the Dubai World Trade Centre and was organized by the Women's Sport Committee of the Dubai Sports Council, under the patronage of Sheikha Hind, and under the guidance of her son, Shiekh Hamdan, the Crown Prince of Dubai and Chairman of Dubai Sports Council (DSC). The sports tournament is meant to encourage women to come out and actively participate in fitness and sports activities.[11]