Broasting equipment, accessories, and ingredients are marketed only to service and institutional customers, including supermarkets and fast-food restaurants; they are not available to the general public. The company licenses the Broasted trademark to the more than 5,500 purchasers of its system, who follow its specifications and recipes, and undertake a periodic (re-)certification process. The licensing certification arrangement is not part of a traditional franchising scheme in that the arrangement does not incur traditional royalty payment obligations.