For the Apertura 2013, Santos sold Ivan Estrada to Pachuca and transferred Herculez Gomez, Gerardo Lugo and Aaron Galindo. After the June purchase of Grupo Modelo by Belgian-Brazilian company AB InBev, on August 8 Grupo Modelo announced the sale of Santos Laguna to new company Orlegi Sports (led by Alejandro Irarragorri and other Mexican businessmen). The new owners said that they would continue their sponsorship.