A clear example of beauty whitewashing is a L'Oreal advertising campaign featuring Beyoncé Knowles in which her skin was digitally retouched to appear lighter. This brought the corporation under fire for a significant period. Other examples include celebrities Halle Berry, Brandy, Mariah Carey, Rihanna, Freida Pinto, Jennifer Lopez, Tyra Banks, Leona Lewis, Jennifer Hudson, Gabourey Sidibe and Queen Latifah, in which these figures were subjected to skin lightening during the editing stage of promotional photoshoots.