From 2011 to 2017, Atallah worked at Keeward, a creative agency that accompanies and creates projects in the fields of media and technology.[13][14] Through a joint-venture with the company, he founded Bookwitty-Keeward's Artist-in-Residence program, Gate37,[15] in 2014. It has focussed on artists with a cross-cultural approach to music and storytelling, such as The Wanton Bishops, Lumi and Wake Island.[16]