In 2003, John Battelle and Alex Salkever first introduced the term "googlization" to mean the dominance of Google over nearly all forms of informational commerce on the web.[3] Initially specializing in text-based Internet searching, Google has expanded its services to include image searching, web-based email, online mapping, video sharing, news delivery, instant messaging, mobile phones, and services aimed at the academic community. Google has entered partnerships with established media interests such as Time Warner AOL, News Corporation, The New York Times, and various news agencies such as Associated Press, Agence France-Presse, and the UK Press Association.