Xiaomi also keeps its prices low or close to its manufacturing costs by keeping most of its products in the market longer, eighteen months rather than the six-month norm followed by many smartphone companies.[1] Xiaomi said they sell their phones close to cost and intends to make profit on services.[111] The company's version of the Android operating system and MIUI skin, with its design, app marketplace, and functionalities, has established a community of users[3] who form a crucial part of Xiaomi's customer base and contribute to the company's drive for market awareness.