They registered his invention for the National Innovation Foundation's Grassroots Technological Innovations Award; it won the award.[5][2] He obtained seed funding and founded Jayaashree Industries, which now markets these machines to rural women across India.[15] The machine has been praised for its simplicity and cost-effectiveness, and his commitment to social aid has earned him several awards.[4] Despite offers from several corporate entities to commercialize his venture, he has refused, and continues to provide these machines to self-help groups (SHGs) run by women.[11][16][16]