The phrases "New Way Forward",[7][8] "The New Way Forward" and "A new way forward in Iraq"[9] were widely used by White House Press Secretary Tony Snow[10] and the news media prior to the President's speech on January 10, 2007 announcing the policy change. The US press also refers to the increase as a "surge" or "Iraq troop surge". Following the speech, some Democrats began using the term "escalation" rather than "surge",[11] though others in the party used the terms interchangeably.[12]