The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements. Known as the "Oscars of the fragrance industry",[1] the awards ceremony was conceived by the former president of The Fragrance Foundation, Annette Green.[2] The event has been held annually in New York City since 1973. The FiFi Awards are attended by around 1,000 members of the international fragrance community, designers and celebrities from the fashion, theater, film, and television industries.