In 2010, following in the footsteps of The Wall Street Journal, The Times (London) implemented a "hard" paywall; a decision which was controversial because, unlike The Wall Street Journal, The Times is a general news site, and it was said that rather than paying, users would seek the information without charge elsewhere.[11] The paywall was deemed in practice to be neither a success nor a failure, having recruited 105,000 paying visitors.[12] In contrast The Guardian resisted the use of a paywall, citing "a belief in an open Internet" and "care in the community" as its reasoning – an explanation found in its welcome article to online news readers who, blocked from The Times site following the implementation of their paywall, came to The Guardian for online news.[13] The Guardian since experimented with other revenue-increasing ventures such as open API. Other papers, prominently The New York Times, have oscillated between the implementation and removal of various paywalls.[14] Because online news remains a relatively new medium, it has been suggested that experimentation is key to maintaining revenue while keeping online news consumers satisfied.[5]