In January 2009, Eidos Interactive announced IO Interactive-developed Mini Ninjas, a family-friendly game, as opposed to all of the studio's previous titles.[37] Jørgensen explained that, using Mini Ninjas, the studio wanted to reach a broader demographic in the gaming market.[2] Shortly after the announcement of Mini Ninjas, in April 2009, Eidos Interactive was acquired by Japanese video game conglomerate Square Enix for GB£84.3 million .[38] Eidos Interactive was reorganised over the course of 2009 and became known as Square Enix Europe in November that year.[39] Square Enix Europe continued to oversee their previously owned development studios, including IO Interactive.[40] Speaking for IO Interactive, Karsten Lund stated that the studio experienced "no loss of freedom" following the buyout.[41]