The global infant formula market has been estimated at $7.9 billion,[80] with North America and Western Europe accounting for 33% of the market and considered largely saturated, and Asia representing 53% of the market.[101] South East Asia is a particularly large fraction of the world market relative to its population.[101] Infant formula is the largest segment of the baby food market,[101] with the fraction given as between 40%[101] and 70%.[80]