In October 2000, Honda R&D Americas established a research facility at the Piedmont Triad International Airport in Greensboro, North Carolina[8][9] On December 3, 2003, a proof-of-concept HondaJet conducted its first successful test flight at the Greensboro facility.[10] At this point, Honda executives remained unsure about whether or not to commercialize the HondaJet program.[11][5][13] To better understand the commercial potential of the HondaJet, Fujino publicly displayed the HondaJet for the first time on July 28, 2005, at the annual EAA AirVenture Oshkosh airshow.[14][15] The debut attracted strong interest, and convinced Honda executives to commercialize the HondaJet, which Honda publicly announced at the following year's AirVenture.[16][17]