The socially determined actions of an individual can be influenced by forces that control the flow of ideas. By creating an ideology within the society of the individual, the individual's actions and reactions to stimuli are predetermined to adhere to the social rules imposed on him/her. Ideologies can be created using social institutions such as schooling, which "have become the terrain upon which contending forces express their social and political interest" (Mayberry 3), or the mass media, which has "significant power in shaping the social agenda and framing of public opinion to support that agenda" (Colaguori 35).