The project was launched with the aim of encouraging the reporting of incidents and creating an atmosphere on public transport which does not tolerate sexual harassment.[1][2][5][6] Addressing the issue of "victim blaming" (in which victims are held partially or entirely responsible for their harassment) BTP Inspector Ricky Twyford, manager of Project Guardian, stated "We don't want anyone to have to change their behaviour to prevent becoming a victim; the only people whose behaviour should change are those who are perpetrating this activity".[6]