One of the challenges in the field of coaching is upholding levels of professionalism, standards, and ethics.[1] To this end, coaching bodies and organizations have codes of ethics and member standards.[2]:287–312[30] However, because these bodies are not regulated, and because coaches do not need to belong to such a body, ethics and standards are variable in the field.[29][31] In February 2016, the AC and the EMCC launched a "Global Code of Ethics" for the entire industry; individuals, associations, and organizations are invited to become signatories to it.[32][33]:1