Ted Turner, whose Atlanta television station WTCG would become distributed nationally via satellite starting in 1976, had realized the value of professional wrestling for cable television in the early 1970s. WTCG aired Georgia Championship Wrestling's programming on Saturday evenings, and wrestling provided his then-fledgling enterprise (the future SuperStation WTBS) a source of cheap live entertainment which was well-suited to the station's target demographics. Turner could run per inquiry advertisements (for products like Slim Whitman albums and Ginsu knives) and take part of the sales profits just by providing the big viewing audience delivered by pro wrestling's loyal fanbase (wrestling generally did not attract large ad revenues at that time, due to negative industry perceptions of its lower-income target demographic).