In building out this framework the books touches upon the origin of information, the idea of entropy, the roots of this thinking in thermodynamics, the replication of DNA, development of social networks, quantum behaviour at the micro and macro level, and the very role of indeterminism in the universe. The book finishes by considering the answer to the ultimate question: where did all of the information in the Universe come from? The ideas address concepts related to the nature of particles, time, determinism, and of reality itself.