At about the same time, Goebbels and Speer both sent the Führer lengthy memos about the necessity of total war. All these factors come together to finally convert Hitler to the idea that only a full-out total war effort could turn the tide, and he appointed Goebbels as "Reich Plenipotentiary for Total War" on 23 July 1944;[22] in theory with full authority, thus freezing out both the Committee of Three and Göring, who saw himself as the natural choice for that role,[23] as both a military leader—he was the head of the Luftwaffe—and, at least on paper if no longer in actual fact, the czar of the German economy as Plenipotentiary in charge of the Four Year Plan.[24] However, the creation of the position of Reich Plenipotentiary for Total War gave Goebbels the power lead the mobilization effort and made him responsible for maximising both the Wehrmacht's manpower and the armaments industry at the expense of economic sectors considered non-essential to the war effort.[22]