The channel was originally conceived to build upon the success of sister channel MTV by playing music videos targeting a slightly older demographic than MTV by focusing on the lighter, softer side of popular music.[1] Like MTV, VH1 ultimately drifted away from music videos and into reality television programming, albeit with a focus on music personalities and celebrities, and shows targeting African American audiences. VH1 is best known for franchises such as Behind the Music, the I Love… series, the Celebreality block, and Love & Hip Hop.