When Strasberg died in 1982, his estate was willed to his widow Anna, who claimed Monroe's publicity rights and began to license her image to companies.[1] In 1990, she unsuccessfully sued the Anna Freud Centre, to which Kris had bequeathed her Monroe rights, in an attempt to gain full rights to Monroe's estate.[45] In 1996, Anna Strasberg hired CMG Worldwide, a celebrity-legacy licensing group, to manage the licensing rights.[45] She went on to prevent Odyssey Group, Inc. from auctioning effects that Monroe's business manager Inez Melson, who had also been named Monroe‘s special administrator of estate, handed down to her nephew, Millington Conroy.[46] Between 1996 and 2001 CMG entered into 700 licensing agreements with merchandisers.[45] Against Monroe's wishes, Lee Strasberg had never distributed her effects amongst her friends, and in 1999 Anna Strasberg commissioned Christie's to auction them, netting $13.4 million.[47] In 2000, she founded Marilyn Monroe LLC.[48]