Rockstar Games Social Club (Social Club) is a digital rights management, multiplayer and communications service provided by Rockstar Games for use with their latest generation of games. Rockstar Games Social Club was first announced on March 27, 2008,[1] with pre-registration beginning on April 14, 2008.[2] However, that date was moved to April 17, 2008.[3] The name is a reference to organized crime, which commonly uses the term "social club" to describe a meeting place or hideout. The service received a major update in 2012, prior to the release of Max Payne 3, with the addition of social networking features and a "crews" system that allows players to form groups and combine their achievements to unlock bonus features.[4][5]