Holzer art has changed over the years from making street posters, painted signs, paintings, photographs, to creating T-shirts for Willi Smith, and establishing a trend of LED signs. Holzers has been involved in many events and foundations such as, Dia Art Foundation, Time's Up movement, Social Strategies , Institute of Contemporary Arts, and many more. Holzer designed the bronze plaque, which features one of the artist's truisms: “It is in your self-interest to find a way to be very tender.”[6] Past recipients include collector Beatrice Gersh (1994), editor Tina Brown (1997), choreographer Twyla Tharp (1999), actress and director Anjelica Huston (2001), and artists Barbara Kruger (2001), Yoko Ono (2003), Jenny Holzer (2010), Annie Leibovitz (2012)[7] and Marylin Minter (2015).[8]