Many women and medical professionals[7][8] mistakenly think that breastfeeding causes their breasts to sag (medically referred to as ptosis),[9] and as a result some are reluctant to nurse their infants. In February 2009, Cheryl Cole told British Vogue that she hesitated to breastfeed because of the effect it might have on her breasts. "I want to breastfeed," she said, "but I’ve seen what it can do, so I may have to reconsider."[10] Research shows that breastfeeding is not the factor that many thought it was.