18-year-old high school student Im Ju-kyung (Moon Ga-young), who has an inferiority complex regarding her appearance, has been constantly discriminated by her family and bullied by her peers due to being perceived as ugly. She starts learning how to use makeup by binge-watching tutorial videos in the Internet. When she masters the art just before transferring to her new school, her makeover proves to be transformative as she quickly rises to fame and her peers call her a "goddess".