On January 1, 2019, All Elite Wrestling was officially announced, along with the announcement of their inaugural event, Double or Nothing.[9][10][11] On February 8, at AEW's Las Vegas rally, Chief Brand Officer Brandi Rhodes announced the signings of Japanese women wrestlers Aja Kong and Yuka Sakazaki, who will make their first appearances for AEW at Double or Nothing.[12] On February 10, it was announced that pre-sale tickets sold out almost immediately after going on sale.[13] On February 13, AEW announced that all tickets for the event sold out within 4 minutes of going on sale.[14] In April it was announced that Jim Ross would do play by play for the event.[15]