Because of his prominence, Ronald McDonald has become a symbol not just of McDonald's but of the fast food industry in the USA as a whole,[citation needed] as well as Corporate America, capitalism, globalization, and other broader topics. As such, the costume and iconography of Ronald McDonald is often appropriated by protestors and artists wishing to subvert the icon and communicate a message that runs counter to the corporate narrative. For example, in 2000, protestors in Hong Kong dressed as Ronald McDonald to protest McDonald's labor policy in China.[24]