The parish has a population of about 1,800. Nearby places are Dishley, Long Whatton, and Zouch, over the border in Nottinghamshire. Residents of the village have, in recent years, campaigned to prevent the green "wedge" separating Loughborough, Shepshed and Hathern from being built on.[1] The village is home to the Swift Sock Factory, one of only a small number of independent sock manufacturers left in the UK.