It's required us to reinvent ourselves to a contemporary audience."[76] The network launched MTV Radio Network in 1995 with Westwood One.[77] Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos by the mid-2000s.[78] While music videos were featured on MTV up to eight hours per day in 2000, the year 2008 saw an average of just three hours of music videos per day on MTV. It's been speculated that the rise of social media and websites like YouTube as an outlet for the promotion and viewing of music videos led to this reduction.[79] During this time, MTV hired Nancy Bennett as Senior VP of creative and content development for MTV Networks Music.[80] As the decade progressed, MTV video blocks would be relegated to the early morning hours. During his acceptance speech at the 2007 MTV Video Music Awards, Justin Timberlake would implore MTV to "play more damn videos!" in response to these changes.[81]