The party merely announced that it was for "family reasons".[23] It was also suggested at the time that the dismissal was due to Heiden associating with Jews.[16] Since 1928, Heiden was co-owner of a clothing supply business that sold uniforms to the SS. Another company in Munich supplied Heiden and his partner with the pants which were used for the SS uniforms. It was discovered that this other company was owned by a Jew.