(As of 2007, Wayfarers were available in Original Wayfarer, New Wayfarer, and Wayfarer Folding styles.)[22] Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.[23] Sales in 2007 were 231% greater than in 2006 at Selfridge's London;[6] as of October 2007, the Wayfarer was the Luxottica Group's third-best-selling style.[24]