The campaign was launched mid-June 2022, started by 15–20 activists after discussion in April 2022.[1][4][3] They maintain anonymity as, according to one, they could be "construed as inciting people to break contracts".[11] One organiser said that the founders were "socially and class-conscious people who often discuss and make plans to respond to what we see as oppressive economic violence meted out on working-class people".[4]