In September 2011, it was announced that Oudenaarde would be the new host city to finish the Tour of Flanders, thereby ending a 39-year tradition of finishing in Meerbeke. The new arrival was part of a restyling of the race by new organiser Flanders Classics, which also saw the introduction of "loops" in the course. Many fans and followers were upset with the altered race finale, and the organisation's decision was met with resistance.[90][91]