Muhammad al-Mu'allem (1918 - 1994) established Dar Shorouq in 1968,[1][2] at the end of a career in publishing that began in the early 1940s with a simplified science book written by the physicist Ali Moustafa Mosharafa until the company's nationalization in 1966. He started the venture with Ibrahim al-Mu'alem in Cairo and Beirut. The administration is composed of Ibrahim El Mu'allem, president; the engineer Aadel al-Mu'allem, vice president; Ahmed az-Ziadi, general director of publishing; Amira Abulmajd, director of children's book publishing; and Helmi at-Touni, artistic director.