Son of Giacomo Loro Piana and Clementina Zignone, still young he moved with his parents to Valsesia from the native Trivero; here Loro Piana brought the Biella tradition of making wool that his family cultivated for decades.[1] In Quarona, right in the heart of the textile area of the Province of Vercelli where he works and resides, founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C..[1]