Santos is the third football club formed in the Laguna region, after the unsuccessful Laguna Football Club and Football Club Torreon (which formed the Black Lions of the University Deportivo Guadalajara and Neza, respectively). In 2018, the club celebrated its 35th anniversary with a change in their logo. In a February 17, 2013 poll, by Consulta Mitofsky,[2] it was the fifth-most-popular team in Mexico.