It took place in Madrid, Spain, following the country's victory at the 1968 contest with the song "La, la, la" by Massiel. It was the first time Spain had hosted the contest – 9 years after the country made its debut. Organised by the European Broadcasting Union (EBU) and host broadcaster Televisión Española (TVE), the contest was held at the Teatro Real on Saturday 29 March 1969 and was hosted by Laurita Valenzuela.