Tatum is the son of Justin Tatum and Brandy Cole. Justin Tatum played basketball at Saint Louis University and is a gym teacher and basketball coach at Christian Brothers College High School in St. Louis, from which he graduated in 1997, approximately a year before Jayson's birth;[102] Tatum's father was previously the coach and athletics director at Soldan International Studies High School for six years. Tatum was born when his parents were both 19-year-old undergraduates; his mother Brandy graduated from Saint Louis University School of Law and is now a practicing attorney in the St. Louis area.[2] Tatum is the godson of former NBA player Larry Hughes, who was his father's high school and college teammate;[3] he is also a cousin of former NBA player and current Los Angeles Clippers head coach Tyronn Lue.[103] As of 2017[update], Tatum is a spokesperson for Imo's Pizza.[104] Tatum is also a Christian, crediting Jesus for his success and career.[105]