Gionet was also largely responsible for spearheading the #DumpKellogs and #TrumpCup hashtag movements.[11] #TrumpCup was a Twitter trend in November 2016 on Twitter, following allegations that a Starbucks employee refused to write "Trump" on a cup. The Twitter hashtag trended with more than 27,000 tweets in the span of two days.[12][13][14][15][16][17][18][19]