In 1967 Fred Hayman, "the father of Rodeo Drive," opened Giorgio Beverly Hills, the street's first high-end boutique.[7] In 1968 Aldo Gucci opened a store on Rodeo, which catalyzed the process by which the street took on its present form.[10] Van Cleef & Arpels opened in 1969, followed by a Vidal Sassoon salon in 1970. The Polo Store, the brand's first freestanding store, opened in 1971.[11]