In 2004, Dan Parisi decided to sell the domain, primarily because his son would be going into kindergarten the next year. The sale did not occur.[7] As of 2003, Parisi was making US$1 million annually from the site alone.[8] Parisi had said he did not want to sell the domain name to anyone in the adult entertainment industry, and even claimed to have turned down what was essentially a blank check from a buyer hiding his identity behind his broker.