Plans envisioned an Italian colony of 500,000 settlers by the 1960s: so, the Italians would be 2/3 of the population in coastal Libya by then. Libya's best land was allocated to the settlers to be brought under productive cultivation, primarily in olive groves. Settlement was directed by a state corporation, the "Libyan Colonization Society", which undertook land reclamation and the building of model villages and offered a grubstake and credit facilities to the settlers it had sponsored.