After four years of airing at 2:30/1:30, CBS acceded to a demand made by The Guiding Light producer Procter & Gamble and moved its sibling series, The Edge of Night, to the earlier hour from its previous home at 3:30/2:30. Moving back one half hour, The Guiding Light stayed steadily on course against NBC's Days of Our Lives and ABC's The Newlywed Game. In late 1974, ABC replaced The Newlywed Game with The $10,000 Pyramid, which went on to garner strong ratings, but not greatly at The Guiding Light's expense.