On 3 January 2012, Feiglin launched his campaign with hundreds of supporters at the Ramada Renaissance Hotel in Jerusalem, and outlined his platform. He would "keep the entire Land of Israel, build throughout the land, expel enemies and infiltrators, and go up to the Temple Mount to sacrifice the Paschal Lamb". In addition, he would appoint a Likud defense minister, criticizing Netanyahu for maintaining former Labor leader Ehud Barak, properly equip soldiers for missions, demand that [U.S. President] Obama release Jonathan Pollard, and prevent a Meretz take-over of the Supreme Court.