According to this report, Luntz realized that "Israel couldn’t make heart-rending photos from Lebanon and Gaza go away, but it could saturate the media with talking points to make Americans believe that Palestinians deserved whatever Israel hit them with." According to the experts interviewed in the documentary, any criticism of Israel is labeled antisemitic, and only self-hating Jews do not approve of apartheid and the occupation of Palestinian land. The report further states: "When a reporter, like Ayman Mohyeldin from NBC, shows empathy for children slaughtered playing ball on the beach, supporters are asked to demand that he is removed from Gaza.