On October 5, 2011, Steve Jobs died, marking the end of an era for Apple.[161][162] The first major product announcement by Apple following Jobs's passing occurred on January 19, 2012, when Apple's Phil Schiller introduced iBook's Textbooks for iOS and iBook Author for Mac OS X in New York City.[163] Jobs stated in the biography "Jobs" that he wanted to reinvent the textbook industry and education.[164]