During the 1990s, Mathieu Guidère worked on issues surrounding global communications from and to the Arabic language. Afterwards, he published several works including Advertising and Translation (Publicité et traduction, L'Harmattan, 2000), The Multilingual Communication: Market and Institutional Translation (La communication multilingue : Traduction commerciale et institutionnelle], De Boeck, 2008), and Iraq in Translation: The Art of Losing a War without Knowing the Language of your Opponent (Irak in translation : De l'art de perdre une guerre sans connaître la langue de son adversaire, Jacob-Duvernet, 2008).