Strategically situated between Kuala Lumpur and Johor Bahru, Segamat is a fast-growing agricultural oil palm and rubber district, famous for its delicious durians, hence its recent slogan to attract tourists: Selamat Datang ke Segamat - Tanah Raja Buah-buahan (Malay: Welcome to Segamat - The Land of the King of Fruits). The eponymous town is a typical medium size town with a blend of old and new cultures. A mere 45 minute drive from town offers a variety of hiking and swimming sites namely the famous Gunung Ledang, Air Panas Waterfall and Bekok Waterfall which make an enjoyable weekend getaway.