Qatar's current exhibition and distribution scheme is encouraged by a high demand of film viewing in theaters in addition to widespread online viewing, with the latter encourage theatrical visits from entertainment seekers in Qatar [32] In 2017 only, there was a surge of 50 cinemas across Qatar in only 6 months as there was a rise of 35% in moviegoers across the nation.[33] The exhibition landscape is competitively shared between worldwide exhibitors such as Novo, Vox and Gulf Media but also locally based theaters such as Landmark and Doha cinema (Souq Waqif).