ATTN: was founded in 2014 by Matthew Segal and Jarrett Moreno. According to the company, they "break down important societal topics and conversations into digestible, entertaining videos and series across all platforms and are leaders when it comes to reaching people who want context on the issues and conversations that matter to them". The New York Times called ATTN:, “particularly skilled at translating complicated issues into short, cogent content.”[2]