Conversely, the unique effect of xj can be large while its marginal effect is nearly zero. This would happen if the other covariates explained a great deal of the variation of y, but they mainly explain variation in a way that is complementary to what is captured by xj. In this case, including the other variables in the model reduces the part of the variability of y that is unrelated to xj, thereby strengthening the apparent relationship with xj.