On June 24, 2007, the game was featured in The New York Times, with a quote stating, "Pre-teenage viewers have a virtual playground to call their own." [28] In September 2007, the Nicktropolis Newsletter was launched, as an e-mail service to players, and in November 2007, the service became ad-supported.[29] By July 3, 2008, Nicktropolis had over 7,000,000 registered users.[30] That same year, the service introduced daily events on weekdays,[31] the "Nicktropolis Blog" on the Nick.com message boards,[32] and a new area to support The Big Green Help, the year-long Nickelodeon green campaign.[33]