English for Specific Purposes or "ESP" is another school of genre studies that examines the pedagogical implications of genre. ESP scholars focus on how genre can help non-native English speakers on how to use the language and its conventions through the application of genre analysis, the identification of discourse elements such as register, formation of conceptual and genre structures, modes of thought and action that exist in the specific discourse community, etc for bringing changes in epideictic schemata.[2][3]