Rodale and his brother, Joseph, co-founded Rodale Manufacturing, a maker of electrical equipment, in New York in 1923.[2] He married Anna Andrews in 1927; she died in 2000 at 95.[3] They had three children: Robert Rodale (1930–1990), Nina Rodale (who married Robert Hale Horstman and then married Arthur Houghton),[4] and Ruth Rodale.[4]