On 1 October 2007, Vice-Chancellor David Tidmarsh unveiled the name change from UCE Birmingham to Birmingham City University.[34] 48.2% of those who voted on the survey voted for this name,[35] although 62.1% of staff had voted for Birmingham Metropolitan University.[36] The University of Birmingham Council had previously advised UCE that their preferred choice was Birmingham Metropolitan University, and that it considered Birmingham Chamberlain University "unacceptable" because of Joseph Chamberlain's historic involvement and association with the University of Birmingham.[33]