It has also been argued that structural folding also contributes to creative success in the case of cultural products especially, when the overlapping groups are cognitively distant.[1] For creative innovation, teams need to have a diversity of stylistic elements for recombination. In cultural fields, where teams periodically assemble, dissolve and reassemble the knowledge base of team resides in the previous experience of its members with various styles. Cognitively diverse groups held in tension by structural folds have both a greater repertoire of action and the ability to recontextualize knowledge.