In 2009 the IMA launched ArtBabble, an online art themed video website that features interviews and full-length documentaries.[1][147] ArtBabble serves as a repository for art related media content created by not only the IMA but other institutions.[147] The Smithsonian American Art Museum, San Francisco Museum of Modern Art, Los Angeles County Museum of Art, San Diego Museum of Contemporary Art, and the New York Public Library are some of the 30 worldwide partners who contribute content.[147][148][149] ArtBabble was a showcase project for the National Summit on Arts Journalism[150] and was chosen "Best Overall" Best of the Web winner at Museums and the Web 2010.[12] The site has since ceased operating.[151]