British Airways introduced "Club World", a separate premium cabin with numerous amenities, in October 1978 under CEO Colin Marshall as a means of further distinguishing full-fare business travelers from tourists flying on discounted fares.[10] Pan Am announced that it would introduce "Clipper Class" in July 1978,[11] and both Air France and Pan Am introduced business class in November 1978.[12] Qantas claims to have launched the world's first Business Class in 1979.[13]