Jacob Chemla followed in his father's footsteps around 1880, when he opened a shop in the Place des Potiers à Tunis,.[1][4] In 1887, the Tunisian government contracted him to help revive traditional ceramics.[2] In the Interwar period, production was moved to French Algeria and the United States, and the company presented at expositions in 1925, 1931 and 1937.