From the beginning of his career as a writer, Kashua wrote exclusively in Hebrew despite having grown up speaking exclusively Arabic. This was an intentional choice on his part in reaction to the poor representation of Palestinian characters in Hebrew books at his school library;[14] Kashua wanted to “tell the Israelis…the Palestinian story,”[2] and he does this by using “humor, sarcasm, and absurdity to appeal to readers and utilizes popular media such as television and journalism.”[15] His primary vehicle of communication was a personal weekly column in Hebrew for Haaretz[16] and a local Jerusalem weekly, HaIr. In a humorous, tongue-in-cheek style,[17] his column embedded political and social commentaries about problems faced by Arab-Israelis into anecdotes about parenting and day-to-day life.[6] In one such piece, Kashua pondered one’s ability to truly integrate into a new culture while recounting mundane yet familiarly realistic conversations between family members.[18] He uses the perspective of his children to highlight the absurdity of social norms, such as his daughter’s sad confession that she knows she will “always be an Arab” to the rest of Israeli society.[8] By writing in Hebrew for a mainstream news platform, Kashua exposed a Jewish-Israeli audience to the Arab-Israeli experience.