According to the ICANN application for this TLD, "The goal of the .BIBLE top-level domain is to establish itself as the recognized choice for registrants who want to market and promote themselves and their websites to, and reach, the Internet-using community, for ministry, business, personal or any other purpose, through a positive association with the Bible; and, as the recognized top level domain name for Internet consumers to know which people, businesses, information sources or other online resources associate themselves with the Bible."[1]