Clean URLs, also sometimes referred to as RESTful URLs, user-friendly URLs, pretty URLs or search engine-friendly URLs, are URLs intended to improve the usability and accessibility of a website or web service by being immediately and intuitively meaningful to non-expert users. Such URL schemes tend to reflect the conceptual structure of a collection of information and decouple the user interface from a server's internal representation of information. Other reasons for using clean URLs include search engine optimization (SEO),[1] conforming to the representational state transfer (REST) style of software architecture, and ensuring that individual web resources remain consistently at the same URL.