The management stated that they sought to "localize anime so children in English-speaking countries will understand it...",[71] judging that localization was necessary in order for those titles to be profitable.[71] In most cases, 4Kids would seek to "Americanize" a specific anime by changing character names, dialog, music, food, or stereotypes which would be unfamiliar or offensive to American audiences, such as changing rice balls into American food such as jelly doughnuts or submarine sandwiches. The company also replaced cigarettes with lollipops, guns with water guns, and erased religious symbols.