POCO is a sub-brand owned by the Chinese electronics company Xiaomi Corporation. It was first announced in August 2018 as a mid-range smartphone line,[104] and became a separate sub-brand of Xiaomi in 17 January 2020 with entry-level and mid-range devices,[105] while Xiaomi itself produces upper-range and flagship Mi phones. POCO phones use the Xiaomi MIUI user interface on top of Android.