In late 2006, former owners Benchmark Capital Europe and Setanta Sports agreed to sell the network to ESPN for €70m.[6] The sale was completed in March 2007 but the network continued to be part of the Setanta Sports Pack on satellite television until June 2009 when Setanta UK went into administration.[2][7] The network became known as ESPN America on 1 February 2009 to coincide with Super Bowl XLIII. The channel continued to provide the same lineup of North American sports programming.[8]