The campaign involved releasing the next numeric issue of a comic run that had long been cancelled by DC and associating it with the Blackest Night (i.e. bringing the 'dead' back to life, so to speak). As a result, Catwoman #83 was released on January 13, 2010, 'reanimating' the cancelled series for one issue involving Selina Kyle being confronted by Black Lantern Black Mask. In an attempt to scare Catwoman, the Black Lantern Black Mask goes after her sister Maggie, who had been institutionalized after he killed her husband and forced her to eat his eyeballs.