After it was created, the company bought all 39 pages of advertisement space in the 1984 November/December edition of Newsweek magazine. Apple was so successful in its marketing for the Macintosh that it quickly outsold its more sophisticated predecessor, the Lisa. Apple quickly developed a product called MacWorks, which allowed the Lisa to emulate Macintosh system software through System 3, by which time it had been discontinued as the rebranded Macintosh XL.