In 1791, Tsutaya published three books by Santō Kyōden in the sharebon genre of humorous tales of adventures in the pleasure quarters; deeming them too frivolous, the military government punished the author with fifty days in manacles and fined the publisher half his property. His luck was reversed shortly after with a new success: Utamaro began producing the first bijin ōkubi-e portraits, adapting ōkubi-e to the bijin-ga genre. Their popularity restored Tsutaya's fortunes[9] and made Utamaro's in the 1790s.[10]