By the mid-1980s, the big hair style trend and the usage of mousse and other volumizing products increased in popularity. It is believed that the year 1987 marked the decline of "mousse mania", as the popularity of having big hair decreased and people began to grow concerned about using more environmentally friendly products.[1] Due to the chemical makeup of the hairstyling product it was not commonly deemed "environmentally friendly". The product is produced and marketed under many different brand names, but also sold for different hair types.