Atef Fahim Mohamed Montasser[1] (15 September 1948 - 14 April 2018) is an Egyptian record producer[2], A&R executive and the founder of Sout El-Hob record label. Montasser is credited with discovering singing talents in Egypt and the Arab world like Hany Shaker, Ahmed Adaweyah, Aziza Jalal, Mohammad Fouad, Medhat Saleh, Omar Fathi, EL Masreyeen, Four M and Metkal Kenawy. He is credited with bringing Algerian singer, Warda to prominence.