The heroisation of Soleimani as a martyr is of particular importance because he appeared immediately on numerous posters and murals and thus reached a large public. On the notorious 'Vali Asr' billboard in central Teheran "the depiction of Suleimani’s martyrdom was encoded in such a way as to downplay his association with the regime, promote Iranian national unity, and present him as a hero of and for the people. In this way, his exceptionality as a general of the Iranian Revolutionary Guard Corps is reduced: he is a hero among the living and made accessible to all.