On Sunday, August 18, the Buddhists staged a mass protest at Xá Lợi Pagoda, Saigon's largest, attracting around 15,000 people, undeterred by rain.[29][30] The attendance was approximately three times higher than that at the previous Sunday's rally.[31][32] The event lasted for several hours, as speeches by the monks interspersed religious ceremonies.[30] A Vietnamese journalist said that it was the only emotional public gathering in South Vietnam since Diem's rise to power almost a decade earlier.[29] David Halberstam of The New York Times speculated that by not exploiting the large crowd by staging a protest march towards Gia Long Palace or other government buildings, the Buddhists were saving their biggest demonstration for the scheduled arrival of new US ambassador Henry Cabot Lodge Jr., in the following week.