In 1998, the largely underutilized 'MSN.com' domain name was combined with Microsoft Internet Start and reinvented as both a web portal and as the brand for a family of sites produced inside Microsoft's Interactive Media Group. The new website put MSN in direct competition with sites such as Yahoo!, Excite and Go Network. Because the new format opened up MSN's content to the world for free, the Internet service provider and subscription service was renamed MSN Internet Access at that time.