ByteDance had over 800 million daily active users (over 1 billion accumulated users) across all of its content platforms as of November 2018.[5][6] The company was valued at $78 billion as of November 2018 and is considered one of the most valuable unicorns in the world.[7] The company is backed by Kohlberg Kravis Roberts, SoftBank Group, Sequoia Capital, General Atlantic, and Hillhouse Capital Group.[8]