Miniso first established a retail presence in China, and the majority of its stores still operate there. Even so, it has pursued an aggressive expansion plan in countries connected with China's One Belt One Road economic policy, alongside other similar international retailers like Mumuso,[21] XIMIVOGUE and LÄTT LIV, with shopping malls sometimes having several rival stores.[22] It first began expanding in Asia: Taiwan, Hong Kong, Cambodia, Nepal, Macau, India, Pakistan, Mongolia, South Korea, North Korea, Indonesia, Malaysia, Singapore, Vietnam, Sri Lanka, the Philippines, Thailand and Bangladesh.[2][4] Sales in one store in Vietnam on its opening day exceeded $10,000 in one hour.[23] Miniso's store in Pyongyang was the first and only foreign-branded chain store in North Korea.[2] It arrived in Australia in early 2017.[24]