Modern bottles, when moulded, will be given marks on the heel (bottom) of the bottle. These marks serve a variety of purposes, such as identifying the machine used in the production of the bottle (for quality control purposes), showing the manufacturer of the bottle, how much to fill the bottle to, the date the bottle was manufactured, as well as other information. Embossing on a bottle consists of raised lettering, numbers, and/or designs which were intended to inform the purchaser in some way of the contents or to establish ownership of the bottle.[8][9][10][11]