After a long history of paid circulation, on 12 October 2009 the Standard became a free newspaper,[1][19] with free circulation of 700,000, limited to central London. In February 2010, a paid-for circulation version became available in suburban areas of London for 20p (although many places sell it for 50p).[20][21] The newspaper won the Media Brand of the Year and the Grand Prix Gold awards at the Media Week awards in October 2010. The judges said, "[the Standard has] quite simply ... stunned the market.