September was also fixed for the premiere, because it is the month in which Akwa Ibom state was created.[5] The premiere featured a short documentary on the late Sam Loco Efe who starred in the film, but died before its release.[5][7] The film had its Lagos premiere on 24 February 2012, before going on a general theatrical release.[8] The two halls used for the film screenings at the Lagos premiere was reportedly jam packed, that some people who wanted to see the film at all costs had to stand and some sat on the cinema floors.