Alongside these largely lab-based approaches, many other investigations have centered around large-scale natural or social systems that are known (or suspected) to display scale-invariant behavior. Although these approaches were not always welcomed (at least initially) by specialists in the subjects examined, SOC has nevertheless become established as a strong candidate for explaining a number of natural phenomena, including: earthquakes (which, long before SOC was discovered, were known as a source of scale-invariant behavior such as the Gutenberg–Richter law describing the statistical distribution of earthquake size, and the Omori law describing the frequency of aftershocks[10][2]); solar flares; fluctuations in economic systems such as financial markets (references to SOC are common in econophysics); landscape formation; forest fires; landslides; epidemics; neuronal avalanches in the cortex;[3][11] 1/f noise in the amplitude of electrophysiological signals;[5] and biological evolution (where SOC has been invoked, for example, as the dynamical mechanism behind the theory of "punctuated equilibria" put forward by Niles Eldredge and Stephen Jay Gould). These "applied" investigations of SOC have included both modelling (either developing new models or adapting existing ones to the specifics of a given natural system) and extensive data analysis to determine the existence and/or characteristics of natural scaling laws.