The campaign launched from the 2015–16 Lebanese protests as a reaction to power and water shortages, streets filled with trash and a dizzying urban infrastructure.[2][3][4] It built its campaign around a 10 point program where it promises to work on (1) mobility, (2) greenery and public spaces, (3) affordable housing, (4) waste management, (5) natural heritage, (6) community spaces and services, (7) socio-economic development, (8) environmental sustainability, (9) health and safety and (10) municipal governance.[5] Beirut Madinati, bases its core values as being the primacy of the public good, social justice, transparency, and stewardship of their city for future generations.[4]