Jigsaw claims that during a pilot project conducted in early 2016, its advertising was three to four times more effective than a normal campaign, and "those who clicked spent more than twice as long viewing the most effective playlists than the best estimates of how long people view YouTube as a whole."[1] Jigsaw published the detailed steps for the methodology under a Creative Commons license on a GitHub repository. Initially piloted against ISIS, the Redirect Method has since been deployed against white supremacists[28] and disinformation[29][30] in partnership with groups such as the Anti-Defamation League[31] and Moonshot CVE.