Public diplomacy, by contrast focuses on the ways in which a country (or multi-lateral organization such as the United Nations) communicates with citizens in other societies.[5] A country may be acting deliberately or inadvertently, and through both official and private individuals and institutions. Effective public diplomacy starts from the premise that dialogue, rather than a sales pitch, is often central to achieving the goals of foreign policy: public diplomacy must be seen as a two-way street. Furthermore, public diplomacy activities often present many differing views as represented by private American individuals and organizations in addition to official U.S. Government views.[6]