In 1999, during Super Bowl XXXIII, Victoria's Secret announced a 72-hour countdown to the webcast of their fashion show, which resulted in over 2 million viewers.[13] Parent company Intimate Brands bought a $1.5 million, 30-second television advertisement during the Super Bowl broadcast and spent an additional $4 million on international newspaper publicity.[14] The event, hosted by Broadcast.com,[14] featured Tyra Banks, Laetitia Casta, Heidi Klum, Karen Mulder, Daniela Peštová, Inés Rivero, and Seymour.[15] In 1999 and 2000,[4] the show was broadcast live on the internet.