In the lead-up to 15 February, the StWC was organising the march from a small office donated by the National Association of Teachers in Further and Higher Education. As the event approached, estimates of the possible number attending rose and in the belief that it would be considerably bigger than the previous demonstrations they had organised StWC agreed with the police for the march to start from two separate locations; Thames Embankment for Londoners and those travelling in from the south, and Gower Street for those travelling in from the midlands and the north. They planned for the two marches to merge at Piccadilly Circus and then proceed to a rally at Hyde Park.[34][35]