In June 2016, Musical.ly signed its first major label deal with Warner Music Group, allowing its music to be licensed for use on the Musical.ly platform and the app users to interact with WMG's artists and songs.[22] Besides continuing to work with the UK-based 7digital, Musical.ly also teamed up with Apple Music in April 2017 permitting users to sign up to the streaming service to listen to full songs and cut out a fifteen-second segment of the songs for lip-syncing on the Musical.ly platform.[23]