With the growth of social media, it has helped with the expansion of K-pop globally.[20] The dominant explanation of the global K-pop phenomenon is the "hybritity" view that advances a liberal argument about Chinese, Japanese, and Indian cultures as a grand Asian Culture (AC) that may countervail the dominant West Culture (WC) as a whole (Chua, 2004). K-pop became one of Korea's top exporting industries with its rapid and wide spread popularity around the world particularly in the East. Korean popular culture has a timely commercial combination of: (1) the global liberalization of music markets in Asia and the rest of the world; and (2) the rapid advancement of digital technologies like YouTube which prefers to select and feature perfectly photogenic performers from all over the world, including Korean girl and boy bands (Oh, 391).