Lopez's seventh studio album Love? (2011) was conceived in late 2007 and early 2008.[5] During that time frame, under contract to Epic Records, Lopez released "Louboutins", a song written and produced by The-Dream and Tricky Stewart, as the project's lead single.[6] However upon release, the song failed to garner enough airplay to chart, despite topping the US Billboard Hot Dance Club Songs chart.[7] Lopez subsequently left Epic Records, citing that she had fulfilled her contractual obligations and now wished to release Love? under a new label.[4] Upon signing with The Island Def Jam Music Group, Lopez continued working with The-Dream and Tricky Stewart, in addition to collaborating with new producers such as RedOne.[9] It was not until January 2011 that Lopez teased the media about the new lead single for Love?.