Panasonic, via its Technics division, briefly sold a digital recorder that combined an EIAJ digital adapter with a VHS video transport, the SV-P100. These machines were marketed by consumer electronics companies to consumers, but they were very pricey compared to cassette or even reel-to-reel decks of the time. They did catch on with the more budget conscious professional recordists, and some boutique-label professional releases were recorded using these machines.[2]