the fact of grouping signs together predisposes an uncritical audience to perceive the signs as similar; the audience prefers closure, i.e. it prefers the experience to be as complete as possible and to see things as a whole even though no actual continuity or conclusion is implied; and the audience prefers an everyman's version of Occam's Razor, i.e. the simplest explanations and solutions. In real life that means that assumptions, inferences and prejudices can often fill in gaps. If a conclusion seems to fit the available facts, other possibilities are not considered or are disregarded, producing the suggestion that humans conserve cognitive energy whenever they can and avoid thinking.