It is has also acquired seven specialist consultancies and innovation firms since December 2017 - Nyras, a UK-based international aviation consultancy;[3] Sparkler, a London-based digital insight and strategy consultancy;[4] Boston, Massachusetts-based Essential Design, an innovation strategy and product design business;[5] London-based We Are Friday, a digital service design and engineering agency;[6] 4iNNo, an innovation company based in Cincinnati, Ohio;,[7] Astro Studios, a brand strategy and product design agency based in San Francisco California,[8] and Cooper Perkins, a technology development and engineering company with offices in Boston and San Francisco.