In 1976, Bijan Pakzad opened a showroom on Rodeo, which helped to solidify "Rodeo Drive's reputation as a luxury shopping destination."[15][16] Pakzad touted his Rodeo Drive store as "the most expensive in the world," but, as Women's Wear Daily notes in relation to the claim, "he was known for hyperbole."[15] By 1978 the Beverly Hills Chamber of Commerce was boasting that Rodeo Drive was "the essence of the best of all the shopping centers of the world"[17] and by 1980 the city of Beverly Hills estimated that the Rodeo Drive shopping district accounted for as much as 25% of its sales tax revenues.[4] The building at 332 N. Rodeo was designed by Frank Lloyd Wright.[18]