Givaudan's flavours and fragrances are usually custom-made and sold under confidentiality agreements.[4] Givaudan uses ScentTrek, a technology that captures the chemical makeup of smell from living plants.[5] The company has locations in Europe, Africa and the Middle East, North America, Latin America and Asia Pacific.[6] In 2021, Givaudan had sales of CHF 6.7 billion with an overall market share of 25%.