The company acquired the Indian cola brand Thums Up in 1993,[14] and Barq's in 1995.[15] In 1999, Coca-Cola purchased 50% of the shares of Inca Kola for $200 million, subsequently taking control of overseas marketing and production for the brand.[16] In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.[17][18] It announced Odwalla's discontinuation in 2020.[19] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million.[20][21]