In the immediate aftermath of the spill, BP initially downplayed the severity of the incident, and made many of the same PR errors that Exxon had made after the Exxon Valdez disaster.[23][24] CEO Tony Hayward was criticised for his statements and had committed several gaffes, including stating that he "wanted his life back."[25] Some in the media commended BP for some of its social media efforts, such as the use of Twitter and Facebook as well as a section of the company's website where it communicated its efforts to clean up the spill.[26][27][28]