Olin Business School at the Washington University in St. Louis professors Tim Solberg and Glenn MacDonald agreed that it was likely the incident would not have significant financial impact to the earnings power of either celebrity Will Smith or Chris Rock, but could have negative impact for the Academy of Motion Picture Arts and Sciences organization. Solberg noted, "The Academy itself may suffer damage if it does not take action." With regards to the two celebrities involved, Solberg commented, "The two stars have their followings and the audience is segmented.