Kiehl's, a renowned global body-care brand now owned by L'Oreal, for example has people from around the world make pilgrimages to the original New York City store. Kiehl's packaging is plain, its stores are basic and from its 1851 founding until today, the brand has never advertised. Success has been driven by products tailored to customers' needs, word-of-mouth promotion, free in-store product trials and the personal connections forged by requiring active community involvement of every employee.