Brown bread is a designation often given to breads made with significant amounts of whole grain flour, usually wheat, and sometimes dark-coloured ingredients such as molasses or coffee. In Canada, the United Kingdom and South Africa it simply refers to wholemeal or whole wheat bread, except in the Maritimes and New England, where it implies bread made with molasses. In some regions of the US, the bread is simply called wheat bread in contrast to white bread (food establishments ask "white or wheat?").