During the first half of the 20th century, Carter G. Woodson was the major Black scholar studying and promoting the Black historical experience. Woodson insisted that the study of African descendants be scholarly sound, creative, restorative, and, most important, directly relevant to the Black community. He popularized Black history with a variety of innovative strategies, including Association for the Study of Negro Life outreach activities, Negro History Week (now Black History Month, in February), and a popular Black history magazine.