The AMX name originates from the "American Motors experimental" code used on a concept vehicle and then on two prototypes shown on the company's "Project IV" automobile show tour in 1966.[11] One was a fiberglass two-seat "AMX", and the other was a four-seat "AMX II". Both of these radically styled offerings reflected the company's strategy to shed its "economy car" image and appeal to a more youthful, performance-oriented market.[11]