The show is well known for its display of latest car models from Ferrari, Lamborghini, Hummer, Mercedes, Lexus and many well named global companies in the auto-industry, but more for the new product launches by these firms. The show attracts mass crowds from the surrounding countries of the Arab world who bring in some of their very own customized and high-tech cars. Most luxury car auctions exceed their expectations in price due to the increased competition coming in every year.