In June 1998, he started his own business Jingdong in Zhongguancun High-tech Industrial Park in Beijing as a distributor of magneto-optical products, focusing on selling authorized products when counterfeit products were widely sold.[1]: 11 Upon foundation, Jingdong (Chinese: 京东) company was named after Liu Qiangdong himself and Gong Xiaojing (龚小京 or 龚晓京), his then-girlfriend who also graduated from Renmin University of China.