"Planned obsolescence" is a manufacturing philosophy developed in the 1920s and 1930s, when mass production became popular. The goal is to make a product or part that will fail, or become less desirable over time or after a certain amount of use. Vance Packard, author of The Waste Makers, book published in 1960, called this "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals".[22]