Cheers was critically acclaimed in its first season, though it landed a disappointing 74th out of 77 shows in that year's ratings.[31] This critical support, the early success at the Primetime Emmy Awards, and the support of the president of NBC's entertainment division Brandon Tartikoff, are thought to be the main reasons for the show's survival and eventual success.[32] Tartikoff stated in 1983 that Cheers was a sophisticated adult comedy and that NBC executives "never for a second doubted" that the show would be renewed.[11] Writer Levine believes that the most important reason was that the network recognized that it did not have other hit shows to help promote Cheers; as he later wrote, "[NBC] had nothing else better to replace it with."[33]