In October 2014, Microsoft officially announced that it would phase out the Nokia brand in its promotion and production of Lumia smartphones, and that future Lumia models would be branded solely with the name and logo of Microsoft.[143][144][145][146] In November 2014, Microsoft announced its first self-branded phone, Microsoft Lumia 535.[5][147][148] Rebranding the Lumia line from "Nokia" to "Microsoft" did not affect sales, though some critics believed that the change might influence consumers' decisions due to Nokia being an established phone brand, compared to Microsoft.[149][150]