Fred Mouawad has been co-guardian and head of the diamond division of the 120-year-old Mouawad family business, along with his younger brothers Alain and Pascal, since his father's retirement in 2010. The company designs, manufactures and sells jewelry and watches.[1] Though best known for its watches, the Mouawad company holds four Guinness World Records; it has designed seven diamond-studded bras that cost between $7 million and $12 million each.