The event was staged in Sinclair's usual glitzy style, with women handing out press packs[1] and a variety of promotional giveaways: magazines, hats, pullovers, T-shirts, key rings, sun visors, badges, mugs, bags, and even a C5 video game.[39] The vehicle was given a dramatic unveiling; six C5s driven by women dressed in grey and yellow burst out of six cardboard boxes, drove around the arena, and lined up side by side.[40] Sinclair announced the launch of a £3 million, three-month-long advertising print and television advertising campaign.[4] The C5 would be available initially by mail order at a cost of £399 and would subsequently be sold via high-street stores.[5]