In many cases, users of Yelp write reviews in order to lash out at corporate interests or businesses they dislike.[15] During the Chick-fil-A same-sex marriage controversy, activists encouraged a consumer boycott of Chick-fil-A and left negative reviews of the site's locations on restaurant rating websites after the founder declared that corporate profits would be donated to political causes opposing same-sex marriage in the United States. In 2015 an Indiana pizzeria was swarmed with negative Yelp reviews after the owner said it wouldn't cater gay weddings.[16][17][18][19][20][21] Similar reactions have frequently followed bakers refusing to make cakes for gay weddings.[22][23] After Cecil the lion was shot by an American recreational big-game hunter, his business was flooded with negative reviews.[24]