In May 2015, LaBeouf, Rönkkö & Turner released #INTRODUCTIONS, a half-hour video made in collaboration with Central Saint Martins Fine Art students, comprising a series of short monologues performed by LaBeouf in front of a green screen. Each student had been instructed to provide the artists with a script to introduce their work, and the resulting footage was released under a Creative Commons license, enabling the public to freely adapt and remix it.[35] One segment, written by Joshua Parker, in the form of an exaggerated motivational speech[36] dubbed "Just Do It" after the Nike slogan, became an Internet meme after going viral within days of being released, spawning numerous remixes and parodies, and becoming the most searched for GIF of 2015 according to Google.[37]