Harder to build trust with potential investors and advisors: Without any news articles or public demos the startup will have to put more effort into convincing potential investors and advisors that the idea is being developed seriously already. Finding new employees is more difficult: Without any track record in media and no ability to explain the candidates what they will be working on exactly, finding people willing to work for the company can be a challenge.[1] Harder to do (public) testing: Getting the product tested will have to be done under a different name, or with a small group having signed a non-disclosure agreement.