The launching of info involved a "Sunrise Period" for trademark owners, followed by a "landrush" open to all, the first time such a process had ever been conducted for a new gTLD. This process received criticism for giving trademarks precedence over words that are generic in other contexts; for instance, the Caterpillar construction equipment company was able to register cat.info before more generic users, such as feline enthusiasts, were allowed to register.