Canwest also positioned itself at the forefront of the upcoming changes and integration in the media industry. Canwest received a number of awards for its success in creating sales and marketing groups that crossed platforms, media sectors and geographies. Canwest received the award as "Media Player of the Year" in 2007 from the leading Canadian marketing industry organization,[11] and Canwest received the Broadcast Engineering Magazine's "Broadcast Engineering Excellence Award" from the U.S.-based National Association of Broadcasters (NAB) in 2009.