Some sites labeled as content farms may contain a large number of articles and have been valued in the millions of dollars. In 2009, Wired magazine wrote that, according to founder and CEO Richard Rosenblatt of Demand Media (which includes eHow), that "by next summer, Demand will be publishing one million items a month, the equivalent of four English-language Wikipedias a year".[4] Another site, Associated Content, was purchased in May 2010 by Yahoo! for $90 million.[5] However, this new Web site, which was renamed Yahoo!