FHH mainly specializes in the production of personal care and hygienic products, including sterilized facial tissues, kitchen towels and toilet paper, baby and adult diapers, as well as natural, healthy beverages after obtaining a majority stake in the Arabian natural food and beverage brand, Nai Arabia Food Co, and a recent addition of personal protective equipment (PPE). FHH employs over 3,500 people of more than 30 different nationalities, operating in Jordan, Egypt, Saudi Arabia, the UAE, and Morocco, and serves over 80 markets across the Middle East, Africa, Europe, Asia, and the USA.