On 7 June 1895 Simms told the board of the Daimler Motor Syndicate that he intended to form The Daimler Motor Company Limited to acquire the British rights to the Daimler patents and to manufacture Daimler engines and cars in England.[8] That month, he arranged for the syndicate to receive a ten percent (10%) commission on all British sales of Daimler-powered Panhard & Levassor cars.[9]