Fried and fatty foods, strong cheeses, whole grains (rich in fiber), and the medications aspirin and ibuprofen are also avoided while on this diet. Such a diet is called bland because it is soothing to the digestive tract (it minimizes irritation of tissues). It can also be bland in the sense of "lacking flavor", but it does not always have to be so; nonirritating food can be appetizing food, depending on preparation and individual preferences.