In 2012, San Francisco discontinued the five-dollar footlong promotion due to the higher cost of doing business in the city.[65] From June 2014 to the end of that year, some Subway locations began discontinuing the $5 dollar promotion.[66] On November 1, 2014, Subway discontinued the five-dollar footlong promotion, replacing it with the Simple $6 Menu which included a six-inch select with a drink and a choice of cookies or chips.[67][68]