In France, clothing brands started creating the thong or le string in styles that encourage a projection above low-hung jeans, such as designs that had little jewels or luminous stars sewn into the rear.[22] In India, thongs peeked out of low-rise jeans in page three parties and university bashes.[23] Indian model Shefali Zariwala displayed a whale tail in the MTV Immies-winning music video "Kaanta Lagaa" and shot to fame and public debate in 2003.[24][25] In Japan, clothing company Sanna's brought forward an extreme low-rise hip-hugging jeans design with built-in thong whale tails.[26] R&B artist Sisqó rhapsodized about whale tails in his "Thong Song"[6] — "I like it when the beat goes da na da na/Baby make your booty go da na da na/Girl I know you wanna show da na da na/That thong th thong thong thong."