Asda, whose prices Monroe cited in their tweet as an example of inflation, has "taken on board" the concerns raised by VBI, and stated they are taking steps to offer more budget items across all locations.[12] CEO of Tesco John Allan said, "I think the combination of increasing energy prices, the impact of National Insurance increases [in April] on people's incomes, and to a much much lesser extent increasing food prices, is going to squeeze the hardest-up still harder." He did not comment on the state of the industry, but stated that Tesco's food inflation rate had been kept at one per cent over the last three months.[13]