Modeling and fashion industries have come under fire in recent years for embracing and promoting an ultra-thin appearance, giving "unhealthy stigma".[9] According to a data research done by Might Goods using 3,000 models from 20 leading model agencies, 94% of the models are underweight.[10] In addition, in a recent study conducted by Jennifer Brenner and Joseph Cunningham, it was observed that the majority of female models were underweight.[11] The average American female fashion model begins working in the modeling business at ages 13–17 years old.[12] The average female model in the United States weighs in ranging from 90 pounds to 120 pounds and an average of 5'8" to 5'11" tall.[13] In comparison, according to the Center for Disease Control (CDC), the average weight of a female is 168.5 pounds, and the average height for females is 5'4".[14] According to the AMA (American Medical Association), thin models on the catwalk as well as social media and fashion photography lead to unrealistic body expectations, which in turn could lead to eating disorders and other emotional problems.[15] With the mass advertisement promoting thin body, plastic surgery and cosmetic surgery, women and young girls are being bombarded with this very idea of achieving thin body.[16] This issue is being control by some countries such as Israel and France in which they regulate the body mass indexes of models and let the public know whether the ad images is manipulated.[17]