Creed is a niche perfume house, which has boutiques in Paris, London, New York City, Beverly Hills, Sydney, Dubai Mall, Kuwait, Vienna, Milan, and Miami in addition to stands in high end retailers across the world. The house purportedly creates its perfumes in-house by two perfumers: a father and his son. The current generation consists of Olivier Creed (who is credited for Green Irish Tweed, Millesime Imperial, Silver Mountain Water and Aventus among others) and his son Erwin Creed.