That same year, Lower Manhattan gang boss Joe Masseria recruited Luciano as one of his gunmen.[14] Around that same time, Luciano and his close associates started working for gambler Arnold "The Brain" Rothstein, who immediately saw the potential windfall from Prohibition and educated Luciano on running bootleg alcohol as a business.[15] Luciano, Costello, and Genovese started their own bootlegging operation with financing from Rothstein.[15]