On 24 November 2007, Australian Prime Minister Kevin Rudd made a light-hearted mention of Iced VoVos in his election victory speech, jokingly urging his team to have a strong cup of tea with an Iced VoVo before getting to work.[2] This reportedly led to skyrocketing Iced VoVo sales, prompting Arnott's to send a shipping pallet of the biscuits to the Prime Minister's office in Canberra's New Parliament House.[3]