Moto Z is an Android smartphone developed by Motorola Mobility. Unveiled on June 9, 2016, as its flagship model for the year, the Moto Z is distinguished by the "Moto Mods" ecosystem which allows case accessories to be magnetically attached to the device to provide additional functionality. The Moto Z was later joined by the more rugged Moto Z Force of which shares most of the same internals as the former, and the mid-range Moto Z Play with downgraded specifications, all three devices being compatible with the modular system.