The animated project Save Ralph was announced on March 24, 2021, "conceived as part of the #SaveRalph campaign", in an effort from Humane Society International to ban animal testing around the world.[3] That same day, a teaser video for the short film was released, with actor Taika Waititi sharing the official promotional poster for the film and writing on Twitter that the project was "a cool thing that is coming soon. If you don't watch it and love it then you hate animals and we can't be friends anymore. #SaveRalph".[4][5]