In October 2014, Microsoft announced that future Lumia devices would be branded with the "Microsoft" name and logo rather than "Nokia".[89][90] In November 2014, Microsoft announced its first self branded phone, Microsoft Lumia 535.[91] In November 2014 The Lumia Beta Apps division launched the Lumia Cinemagraph Beta which migrated content from Nokia's website to Microsoft OneDrive and subsequently implemented this feature in Lumia Cinemagraph.[92][93] Previously cinemagraphs used to be synchronized via the Nokia Memories site, the change was made in relation to migrating all content from Nokia's sites to Microsoft's services.[94]