Among them, Tony Hsieh was one of the most followed persons on Twitter with 2.75[42] million followers.[43] Employees are encouraged to use their Twitter accounts for casual communication rather than promotions or marketing pitches, in an effort to humanize the company, like when Hsieh tweeted before going onstage at a tech conference: "Spilled Coke on left leg of jeans, so poured some water on right leg so looks like the denim fade."[44] YouTube Facebook ’Instagram:' Zappos has six verified Instagram accounts: one main account one for kids, one charity account ("For Good"), one account for running, one about the company culture and one that is “Adaptive”, about disability rights.