In December 2005, the Middle East Broadcasting Corporation (MBC) announced that Juffali would host its entrepreneurial reality show, The Investor, which would be shown early in 2006.[1] In her book Arab Television Today, Naomi Sakr, compared the show to The Apprentice, but noted that each of the 13 pairs of would-be entrepreneurs had to be from the same family, to reflect the "family aspect of business in the Arab world".[19]