In early 2017, Subway introduced its Italian Hero, and advertised it with a campaign describing it as an authentic Italian[-American] sandwich. Two comedic spots feature stereotypical Italian-American characters on and around the stoop of a New York / New Jersey tenement building, one including a cameo by sportscaster Dick Vitale. Another ad features Food Network's Jeff Mauro, the "Sandwich King", who is Italian-American,[74] discussing the nature and role of the different Italian meats and other ingredients.[75][76][77][78][79][80]