In November 2007, The New York Times reported that Lululemon made false claims about its Vitasea clothing product; the firm had claimed that its Vitasea clothing, made from seaweed, provided "anti-inflammatory, antibacterial, hydrating and detoxifying benefits" but laboratory tests failed to find significant differences in mineral levels between cotton T-shirts and the fabric Vitasea.[25] Lululemon was subsequently forced to remove all health claims from its seaweed-based products marketed in Canada, following a demand from a Canadian oversight agency, the Competition Bureau of Canada.[26] A subsequent report in 2009 suggested that some yoga devotees saw the company's yoga image as an "annoying phony-baloney symbol" with criticism that its "positive messaging" is vague with slogans such as "friends are more important than money".