ASCII brought their expertise with IT and computing, while MediaWorks brought their expertise of media pertaining to entertainment, such as with visual or printed media including anime, manga, light novels, video games, or magazines covering such media products.[1] In addition to making the combined company more diverse, company management is planned to become more efficient, base revenue is meant to increase, and the company may take on new business opportunities in the future.[8] Enterbrain had been considered for merging with ASCII and MediaWorks, but this was eventually rejected.[9] In April 2011, the video game division of ASCII Media Works was merged into Kadokawa Games along with the video game divisions of Kadokawa Shoten and Enterbrain.[10] ASCII Media Works ceased being a kabushiki gaisha on October 1, 2013 when it was merged with eight other companies to become a brand company of Kadokawa Corporation.[5]