Tompkins' company began selling stamps to filling stations, small retailers and had signed up the Tesco supermarket chain to the Green Shield Stamp franchise in 1963.[21] The S&H Company began offering their stamps in the United Kingdom as well but with the color changed to pink.[22] 1965, the British co-operative movement was offering trading stamps as a new means of allocating patronage dividends to its consumer members.[23][24][25]