In July 2019, Sulli announced that she was an advocate for the no bra movement.[35] Her previously uploaded images on social media of her not wearing a bra and exposing her nipples on a number of occasions, starting from May 2016, was met with heavy criticism.[36] In September 2019, Sulli's breast was accidentally exposed during a live stream on social media, causing a backlash against her in South Korea.[35] Following her death, it was revealed that Sulli had repeatedly asked her agency, SM Entertainment, to take strong measures against the malicious comments.[37]