In January 2019, the company decided to change the legal name of WeWork to We Company and, according to the August 2019 Form S-1 filing, the firm paid $5.9 million to license the name from an entity called We Holdings owned by Adam Neumann and additional WeWork founders.[46][47] In early September 2019, Neumann returned the $5.9 million to the We Company for the use of the trademark and the company will hold all of the trademark rights for the "We" family trademarks.[48]