The film would go on to have a final gross of just $8.2 million, far below its $90 million production budget.[1] However, Open Road's president of marketing Jonathan Helfgot said the film's goal was not purely money related, saying: "[While] we certainly hoped for a better box office result ... It was about bringing the world's attention to this issue. And looking at the amount of conversation ... it's undeniable that there's been more focus and attention in the past two weeks than the past hundred years since the atrocity took place."[3]