Businesses which suffer from second product syndrome often assume their second product will also be successful because they believe their previous success proves the wisdom of the management and guarantees the second product's success. [1] However, the first product of the company usually is created by a relatively small and concentrated team with a single business objective and good communication flow. [4] At this stage, the company does not need to concern about distractions from the maintenance of the company's ongoing operation or the pressure of making a new product compatible.[4] When it comes to the design of the second product, the original team members' responsibilities change and they usually spend most of their time focusing on supervision and improvement of the current product line.