When the term "Throwaway living" was first coined by Life Magazine,[16] the magazine used the phrase in a positive way: one that depicted a life that was easier and still economical for the home's caretaker. This led to certain Americans viewing thrifting as "un-American" which was a stark contrast to how American society saw thrifting before the war.[15] This rise in consumption led American society is what allowed America to become a throw-away society. The practice of planned obsolescence, the act of creating products with the intention of those products needed a replacement, became widespread.[15] In addition to planned obsolescence, it was common for products to be slightly changed every year to encourage people to purchase a newer version, even when not necessary.[17]