And I began to wonder: what would a film by Westerners, strictly adhering to Kim Jong Il's rules, be like? Could it have the same power over western audiences that North Korean films have over Kim Jong Il's 23 million citizens? ... I wanted to humanise the North Koreans in the minds of viewers constantly bombarded by the mainstream Western media's depiction of North Koreans as victimised, brainwashed automatons.[5]