He made the edition available at €500 each and then challenged the director and stars of the film Titanic (1997) – James Cameron, Leonardo DiCaprio, and Kate Winslet – singer Celine Dion, and the corporations Sony Music, 20th Century Fox, and Paramount Pictures to match him euro-for-euro to support her with her bills.[17][18] DiCaprio and Winslet led the way with a joint contribution of US$20,000. Cameron and Dion donated US$10,000 each.