Incognito: The Secret Lives of the Brain is a New York Times bestselling[1] non-fiction book by American neuroscientist David Eagleman,[2] an adjunct professor at Stanford University.[3] The book explores the juxtaposition of the conscious mind and the unconscious mind, with Eagleman summing up the text's themes with the question: "If the conscious mind - the part you consider to be you - is just the tip of the iceberg, what is the rest doing?"[4]