Among those who believe that acquisitions will weaken an original innovative atmosphere is scholar Tim Wu, Wu pointed out that when Meta acquired Instagram, it simply eliminated a competitive threat that may have presented a fresher competitor had it remained independent. He also states however that when Microsoft first emerged, with its innovations in personal computing and operating systems, it created platforms for new innovations by others.[81] Wu formulated the idea of oligopoly "kill zones" created by acquiring competitors that approach their market.[82][83] Big Tech operating in digital markets and being inherently focused on technology mean that Big Tech is more likely to focus on innovation than other groups of large industry dominating corporations before them. According to a report by the think tank ITIF, acquisitions being possible supports innovation, arguing the larger firm is less likely to simply copy the process of the smaller firm.[83]