After founding JP Kids, an educational media company for children, and Children Now, a national child advocacy and media group, Jim Steyer founded Common Sense Media in 2003. In an interview with The New York Times , Steyer said he intended to “create a huge constituency for parents and children in the same way that Mothers Against Drunk Driving or the AARP has done." The group received $500,000 in seed money from a group of donors including Charles Schwab, George Roberts, and James Coulter.[1]