The First Look of Mom was unveiled at the Zee Cine Awards 2017 by Salman Khan who hailed Sridevi on stage as "a bigger star than the Khans".[24][25] The actress made the First Look public on Twitter which went viral.[26] Subsequently, the Teaser of Mom acquired 1.2 million views in its first 24 hours on YouTube.[27] It also met with a positive response in Pakistan.[28] The well-receival of the teaser led to distributors in South India asking for dubbed version of the film pre-emptively.[29] The filmmakers announced that Mom would also be dubbed and released in Tamil, Telugu and Malayalam.[30]