In the classical world, the phenomenon of "love at first sight" was understood within the context of a more general conception of passionate love, a kind of madness or, as the Greeks put it, theia mania ("madness from the gods").[2] This love passion was described through an elaborate metaphoric and mythological psychological schema involving "love's arrows" or "love darts," the source of which was often given as the mythological Eros or Cupid,[3] sometimes by other mythological deities (such as Rumor[4]). At times, the source of the arrows was said to be the image of the beautiful love object itself.