Trendy International, founded in 1999, owns domestic women’s brands Ochirly and Five Plus as well as male casualwear line Trendiano. The Chinese fashion group is present in more than 290 cities around the world and operates more than 3,000 shops, according to its website. Trendy International set up a joint venture in 2015 with U.K. clothing chain SuperGroup Plc to expand the “Superdry” brand into the world’s second-largest economy.[2]