Not wanting to possibly lose to the WWF in a direct PPV competition, Crockett decided to move Starrcade's starting time to Thanksgiving afternoon instead of the evening. However, the WWF then threatened cable companies that if they chose to air Starrcade, they would not be offered future WWF PPVs, including that year's Survivor Series and the forthcoming WrestleMania IV. Since the WWF was the uncontested #1 PPV content provider in America at the time, only a handful of companies committed to air Starrcade, devastating the event's profitability.[1]