For televised events, the main ring-facing cameras were placed on a different location in the arena while the wrestling ring itself featured an ECW logo on the mat and blank turnbuckle covers. The male performers were referred to "Extremists" instead of "Superstars" while female performers were called "Vixens" rather than Divas. However, the brand steadily began being produced following the same format of the other brands and as opposed to the original promotion match rules, such as count outs and disqualifications, were now standard.