The board includes business people such as Neville Baxter, Harriet Bridgeman CBE, Peter Cruddas, Robert Hiscox, Daniel Hodson, John Hoerner, Brian Kingham, Adrian McAlpine, and Jon Moynihan OBE.[6] The campaign's chief executive is Matthew Elliott, founder and former chief executive of the right wing group, the TaxPayers' Alliance.[6]