Shut Your Mouth.[34] In 2006, WWE launched a new brand, called ECW, which was named after the original Extreme Championship Wrestling promotion.[35] The new ECW brand was first featured in WWE SmackDown vs. Raw 2008.[36] WWE holds an annual draft lottery, in which WWE superstars switch brands. The games in production when the draft occurs include the changes that take place in the draft. For example, when WWE SmackDown vs. Raw 2008 was in production during June 2007, the 2007 WWE Draft took place, and the draft changes were included in the video game.