Founded by Jim Steyer in 2003, Common Sense Media reviews books, movies, TV shows, video games, apps, music (up until 2014[5]), and websites and rates them in terms of age-appropriate educational content, positive messages/role models, violence, sex, consumerism, profanity, and more for parents making media choices for their children. They have also developed a set of ratings that are intended to gauge the educational value of videos (movies and television programs), games, and apps. The nonprofit's "Learning Ratings" attempt to assess different types of learning qualities within various forms of media.