In South America, Miniso opened its first retail store in Brazil in August 2017, its second in Chile in December 2017, with plans to enter nearby Argentina soon.[30] In May 2018, its first retail store in Peru was opened at Jockey Plaza Shopping Center. In Colombia it started operations with a double opening of two stores on August 30 in the city of Bogotá, by December 2018 they plan to open the first 15 stores in the country.