The company is a member of the Kadokawa Group and is thus affiliated with Kadokawa Shoten, another Japanese publishing company.[3][7] According to an official press release by Kadokawa Corporation, the merger stemmed from a steady outgrowth in the Internet and mobile parts of society which led publishing companies to branch out in order to encompass the ever increasing needs and demands of the consumers.[8] Due to mutual company interests, the merger went through in order to create a stronger company which has more outreaching possibilities than either company could have done on their own.