The album was going to be originally titled Den hvite guden ("The White God"),[11] but he later decided to change it to Belus, which was released by the independent record label Byelobog Productions (byelobog is the transliteration of "белобог" in Slavic languages, meaning "white god") on 8 March 2010.[12][13] It was also announced that a movie would be released in 2010, based on Varg Vikernes' life in the early 1990s.