In 2016, Dein started posting videos of street magic to the Internet, building an online audience of over 20 million followers across social media.[6] Since then, he has made appearances across radio and TV, including Talk Sport[7] London Live[8] as well as US appearances on the Steve Harvey Show and Fox.[9] Subsequent videos included pranks such as proposing to strangers.[5] He has been a guest on Talkradio.[7]