Discursive, poststructural, ethnomethodological, ethnographic, phenomenological, positivist and experimental approaches can all be seen in action during the study of language and gender, producing and reproducing what Susan Speer has described as 'different, and often competing, theoretical and political assumptions about the way discourse, ideology and gender identity should be conceived and understood'.[1] As a result, research in this area can perhaps most usefully be divided into three main areas of study: first, there is a broad and sustained interest in the varieties of speech associated with a particular gender; second, there is a related interested in the social norms and conventions that (re)produce gendered language use[2] (a variety of speech (or sociolect) associated with a particular gender is sometimes called a genderlect); and third, there are studies that focus on the contextually specific and locally situated ways in which gender is constructed and operationalized.[3]