Egyptian soap operas usually follow a main character as he or she struggles to gain recognition and his or her position in society.[1] As such, excessive consumption and desire for money at any cost are themes that appear in storylines, usually leading characters to engage in illegal and corrupt practices, such as bribery, embezzlement, and drug dealing.[2] Storylines typically emphasize the vulnerability of the younger generation to obtaining financial security through marriage, engaging in illegal or demeaning work, or turning to drug dealing and addictive consumption.[12] In these cases, serials serve as tools to teach Egyptian society of the financial burden the youth carries.[12] Another representation in relation to money that has dominated in Egyptian cinema and television drama is marking the contrast between rich and poor, often portrayed as corrupt versus noble.[12] Egyptian television programming provides a paradox between attempting to teach society of the realities of gaining money through immoral and illegal means, while constantly being exposed, and subjected to luxurious and extravagant lifestyles.[12]