ALF-related merchandise was sold during the show's original run, including a 1987 22-inch plush doll produced by Coleco, and a 1988 calendar with Melmac's planetary holidays, such as "Shout at a Shrub Day", prominently marked.[54] In 1987, over $250 million in ALF merchandise were sold, including $85 million worth of Coleco's dolls.[2]