In Germany, Spain and the Netherlands, the Lonsdale clothing brand has been popular among some neo-Nazi skinheads. This was partly because the four middle letters of Lonsdale, NSDA, are almost the same as the abbreviation for the name of Adolf Hitler's political party, the Nationalsozialistische Deutsche Arbeiterpartei (NSDAP).[27] The Lonsdale brand has been popular with non-racist skinheads for decades, and the company has sponsored anti-racist events and campaigns, and has refused to deliver products to known neo-Nazi retailers.[28]