ISIL also tends to focus on territorial expansion while Ashmawy emphasized guerrilla warfare.[5] Zack Gold, an analyst at the Center for Naval Analyses, described him as "a boogeyman for the Egyptian army."[19] Ashmawy released a second statement in March 2016 in the form of an audio communique accompanied by image slides that included a photo of him in military uniform and a panorama of Jerusalem with the words "O Aqsa, we are coming" appearing on the screen.