The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by consumer groups, environmentalists, and watchdogs, particularly since the early 2000s.[184] In 2019, BreakFreeFromPlastic named Coca-Cola the single biggest plastic polluter in the world. After 72,541 volunteers collected 476,423 pieces of plastic waste from around where they lived, a total of 11,732 pieces were found to be labeled with a Coca-Cola brand (including the Dasani, Sprite, and Fanta brands) in 37 countries across four continents.[185] At the 2020 World Economic Forum in Davos, Coca-Cola's Head of Sustainability, Bea Perez, said customers like them because they reseal and are lightweight, and "business won't be in business if we don't accommodate consumers."[186] In February 2022, Cocal-Cola announced that it will aim to make 25 percent of its packaging reusable by 2030.[187]