By using such resources, employers can gain more insight on candidates beyond their well-scripted interview responses and perfected resumes.[26] Candidates who display poor communication skills, use inappropriate language, or use drugs or alcohol are rated lower.[27] Conversely, a candidate with a professional or family-oriented social media presence receive higher ratings.[28] Employers also assess a candidate through their digital footprint to determine if a candidate is a good cultural fit[29] for their organization.[30] Suppose a candidate upholds an organization’s values or shows existing passion for its mission.