His first book, Language on Vacation: An Olio of Orthographical Oddities, was published by Scribner's in 1965, and received critical acclaim from major magazines and literary journals, including Time and Scientific American.[11][12][13] Today it is best remembered for popularizing the word logology to refer to the field of recreational linguistics; Borgmann himself is often referred to now as the "Father of Logology".[14][15][16][17]