It was developed by the UCLA Athletic Department and Adidas and introduced in the 2003–04 school year.[1][2][3][4] Previously, the football team had worn powder blue while the basketball team wore royal blue and fan merchandise spanned many shades of blue.[5] The UCLA Marching Band incorporated True Blue into its previous navy blue uniforms in 2007.[5] True Blue was replaced by Powderkeg Blue for the 2017–18 season, when UCLA switched to Under Armour as its apparel provider.[6][7]