The service reached 1 million subscribers by January 2001, whereas Sky Digital had 5.7 million. Granada reported £69 million in losses in the first six months of 2001, leading some investors to urge it to close or sell ONdigital/ITV Digital.[33] ITV Digital was unable to make a deal to put the ITV Sport Channel on Sky, which could have given the channel access to millions of Sky customers and generated income; the channel was only licensed to cable company NTL. Subscriptions for ONnet/ITV Active, its internet service, peaked at around 100,000 customers.[34] ITV Digital had a 12% share of digital subscribers as of December 2001.[35] ITV Digital and Granada cut jobs that month.[36][37] By 2002, the company was thought to be losing up to £1 million per day.[38]