On review aggregator website Rotten Tomatoes, the film holds an approval rating of 89% based on 44 reviews, and an average rating of 6.9/10. The site's critical consensus reads, "Set It Up follows the long-established outlines of the rom-com template -- and in the process, proves there's still substantial pleasure to be wrought from familiar formulas."[8] On Metacritic, the film has a weighted average score of 61 out of 100, based on 13 critics, indicating "generally favorable reviews".[9]