Wolfe Herd became vice president of marketing for Tinder.[1][2] She was reportedly behind the name of the app, taking inspiration from the flame logo and the idea of tinder, which is easily combustible material used to start a fire.[14] She has also been credited with fueling its popularity on college campuses and growing its user base.[15] Wolfe Herd left the company in 2014 due to growing tensions with other company executives.