A friend of Holler's suggested he list items on eBay and offer them for sale. eBay banned the sale of murderabilia in 2001. In 2006, Holler began writing and corresponding with inmates once again in preparation of building a new website. In December 2008, the website launched and in February 2009, the website was redesigned to include a store to sell art, letters, hair and clothing obtained from infamous and news-worthy inmates.