This was despite the fact that the Burger King application was downloaded 60,000 times and 200,000 people were defriended.[77] The company's final advertising campaign for the company was its "Whopper Lust" commercial which was a cross promotion with DirectTV. The promotion had an image of a Whopper on channel 111, and for every 5 minutes the image remained on the TV a free Whopper coupon would be sent to the subscriber. By the end of the promotion, over 50,000 coupons were distributed.[78]