Lyric videos rose to greater prominence in the 2010s, when it became relatively easy for artists to disperse videos through websites such as YouTube.[17] Many do not feature any visual related to the musician in question, but merely a background with the lyrics appearing over it as they are sung in the song.[17] In 2011, death metal band Krokmitën released the first lyric video for an entire album, "Alpha-Beta".[18] The concept album video featured imagery pulsing to the music and stylized typography created by bandleader Simlev. The 2016 song "Closer" by The Chainsmokers, featuring vocalist Halsey, is the most-watched lyric video on YouTube.[citation needed]