Its three women's brands - Staccato, Millie's, and Joy&Peace - account for about a 50% share of the $90-$150 shoe segment in China. Non-sports shoes account for 67% of sales, and licensing agreements with global brands make up the remainder.[1] In 2006, Belle International won the contract to be the biggest distributor of Nike and Adidas in China. Belle International also operates other sports and leisure wear brands including Li Ning, Reebok, and Kappa (company).[2]