In 1902 William Morris (later Lord Nuffield) established his fledgling car business on the site of a disused livery stables in Longwall Street.[1] In 1910 he had new premises built on the site for his Morris Motors Limited with a floor area of 4,400 square feet (410 m2), space for 60 cars and showroom display windows.[1] The premises are neo-Georgian, designed by the architects Tollit and Lee and built of red brick.[1] Production quickly outgrew the site and in 1913 Morris moved it to a new factory in Cowley, southeast of Oxford.[2] There is a small display with information about Morris Motors in one of the windows of the former Longwall premises.