Oates' claim is that, on average, once in every 15–20 seconds of casual conversation a person produces two related sentences—a "forward-spoken" message that is heard consciously, and a "backwards" message unconsciously embedded in the person's speech. These two modes of speech, forward and backward, are supposedly dependent upon each other and form an integral part of human communication. In the dynamics of interpersonal communication both modes of speech combine to communicate the total psyche of the person, conscious as well as unconscious.