Adult Swim in a Box was first announced by Warner Home Video on July 31, 2009, to be released on October 27 of the same year.[1] The set was promoted as having a roughly threefold retail value (US$180[1] or $160[2][3] to $69.98), containing "4 of the 5 best selling Adult Swim series."[1] It consists of seven discs, totaling 21 hours and 20 minutes of content.[4] According to the network's now-defunct online shopping site,[5] the set was chosen to harken to the experience of purchasing an entire album "because you knew you liked at least one song."[6]