Myspace could not experiment with its own site without forfeiting revenue, while rival Facebook was rolling out a new clean site design.[50][51] Myspace CEO Chris DeWolfe reported that he had to push back against Fox Interactive Media's sales team who monetized the site without regard to user experience.[4] In an interview in 2012, Katz described how News Corp had put a lot of pressure on Myspace to "focus on near-term monetization, as opposed to thinking about long-term product strategy," while Facebook focused user engagement over revenue.[52]