Through the course of this work he met Marc Gopin of George Mason University, who inspired him to turn the company into a social entrepreneurship.[1] In 2009, Abu Sarah, together with business partner Scott Cooper, founded Mejdi, an enterprise that offers alternative tours for Jews, Muslims and Christians on both sides in the conflict zone.[9] Each tour is dispatched with two tour guides, one Jewish and one Palestinian, with each giving his own historical perspective. The model was so successful that it spawned similar operations in Vietnam, Turkey, Colombia, Ireland and other places experiencing cultural conflict.[5] The company partners with National Geographic Expeditions. Gopin helped get Abu Sarah his start in international conflict resolution work.[3]