The app uses two different types of verification, an influencer personal verification similar to that of TikTok and a business verification requiring a license and yearly fee. Business verified users could promote to a specific audience, which allows them to choose where they want their video to be seen, such as a specific physical location. Douyin also has its store, in which users can tag and advertise their products, and users can request to work with an influencer for brand deals.[65][unreliable source?]