After their brother Vasco Gucci died in 1974, Rodolfo and Aldo divided the business among themselves 50/50.[7] However, Aldo's sons felt that Rodolfo had not contributed enough to the growth of the business.[7] In an attempt to increase his profits, Aldo set up a perfume subsidiary and held 80 percent of its ownership for himself and his three sons.[7] This rivalry eventually spiralled into family warfare.[7]