One possible precursor event was the 2013 sightings of a "creepy clown" in Northampton, England. The Northampton clown sightings, which were in the town during September and October 2013, were the work of three local filmmakers Alex Powell, Elliot Simpson, and Luke Ubanski.[7] The clown shared similar looks to Pennywise the Dancing Clown from Stephen King's book It. The trio started a Facebook page for the so-called "Northampton clown" and were using the appearances to drive traffic to the page.[7]