The winning designer of the festival's emblem was People's Artist of Ukraine Rafael Zeynurovich Masautov.[13] The emblem was used in more than 80 countries. In the USSR the emblem of the festival, at the order of the Council of Ministers of the USSR, was used to produce more than 7,000 souvenir items. The emblem brought the USSR a net profit of 450,000,000 Soviet rubles (through surcharges for products with festival symbols).