The name Karen's is a reference to the use of the name Karen in internet memes to describe a stereotypically rude or entitled middle-aged white woman.[6][7] Staff are instructed to put on an abrasive persona and comically ridicule customers during their meal.[8] Customers are expected to return this behavior by acting rudely towards the staff.[9] However, customers and staff are prohibited from using insults based on racism, sexism or homophobia.[10] Many of these exchanges include profanity, and people under the age of 16 must be accompanied by adults.[6] Patrons who have ID showing that their name is Karen can receive a free drink.[11]