CBS salesmen recognized early on that this intimate connection could be a bonanza for advertisers of female-interest products.[27] Starting in 1930, astrologer Evangeline Adams would consult the heavens on behalf of listeners who sent in their birthdays, a description of their problems, and a boxtop from sponsor Forhan's toothpaste.[28] The low-key murmuring of smooth-voiced Tony Wons, backed by a tender violin, "made him a soul mate to millions of women"[29] on behalf of the R. J. Reynolds tobacco company, whose cellophane-wrapped Camel cigarettes were "as fresh as the dew that dawn spills on a field of clover".[30] The most popular radio-friend of all was M. Sayle Taylor, the Voice of Experience, though his name was never uttered on air.[30] Women mailed descriptions of the most intimate of relationship problems to the Voice in the tens of thousands per week; sponsors Musterole ointment and Haley's M–O laxative enjoyed sales increases of several hundred percent in just the first month of The Voice of Experience's run.[31]