He received initial recognition from the mixtape, Conflicts of My Soul: The 416 Story, released in August 2013. In 2015, Tory Lanez signed to Benny Blanco's Mad Love Records through Interscope Records. Lanez released his debut studio album, I Told You, on August 19, 2016, which included the singles, "Say It" and "Luv", which peaked at number 23 and 19 on the Billboard Hot 100, respectively.