The producers sponsored several contests as part of Mujhse Shaadi Karogi's marketing campaign, with prizes including a foreign honeymoon trip and wedding clothing by Biba and Neeta Lulla.[17] They released a 64-page, palm-sized book with information about the characters' love triangle, tips about how to woo a woman and pictures of the three main characters.[2] The film was released on 30 July 2004.