In 2003, Ben and Moisey Uretsky who had founded ServerStack, a managed hosting business,[6] wanted to create a new product which would combine the web hosting and virtual servers.[7] The Uretskys, having surveyed the cloud hosting market felt that most hosting companies were targeting enterprise client leaving the entrepreneurial software developers market underserved.[6] In 2011 the Uretskys founded DigitalOcean, a company which would provide server provisioning and cloud hosting for software developers.[8]