AlUla[1] (Arabic: ٱلْعُلَا‎ al-ʿulā), also Al-ʿUla, is a governorate of the Medina Region and a city in north-western Saudi Arabia. Historically located on the incense route, the city lies within the Governorate of 'Ula (Arabic: مُحَافَظَة ٱلْعُلَا‎, romanized: Muḥāfaẓat Al-ʿUlā), one of seven in the Medina Region, covering an area of 29,261 square kilometres (11,298 sq mi).