These attempts have proven controversial. In 1997, the European Commission distributed a comic strip titled The Raspberry Ice Cream War, aimed at children in schools. The EU office in London declined to distribute this in the UK, due to an expected unsympathetic reception for such views.[22][23] Captain Euro, a cartoon character superhero mascot of Europe, was developed in the 1990s by branding strategist Nicolas De Santis to support the launch of the Euro currency.[24][25][26] In 2014, London branding think tank, Gold Mercury International, launched the Brand EU Centre, with the purpose of solving Europe's identity crisis and creating a strong brand of Europe.[27][28] There have been proposals[by whom?][year needed] to create a European Olympic Team, which would break with the existing organisation through National Olympic Committees.[29] In 2007, European Commission President Romano Prodi suggested that EU teams should carry the EU flag, alongside the national flag, at the 2008 Summer Olympics – a proposal which angered eurosceptics.[30][31] According to Eurobarometer surveys, only 5% of respondents think that a European Olympic team would make them feel more of a 'European citizen'.[32]