In 2015, the UN General Assembly (UNGA), SABC and ONE launched the Strong Girl Campaign with the aim of engaging South Africans on the importance of South African government putting women and girls at the center of their UNGA commitments where new development goals would be agreed on. The UNGA discussed the new Sustainable Development Goals (SDGs), which would direct world development efforts for the next 15 years. The South African government has produced a number of policies and legislation in pursuit of women’s empowerment.