The term "sports entertainment" was coined by World Wrestling Federation (WWF, now World Wrestling Entertainment WWE) chairman Vince McMahon during the 1980s as a marketing term to describe the industry of professional wrestling, primarily to potential advertisers,[1] although precursors date back to February 1935, when Toronto Star sports editor Lou Marsh described professional wrestling as "sportive entertainment". In 1989 the WWF used the phrase in a case it made to the New Jersey Senate for classifying professional wrestling as "sports entertainment" and thus not subject to regulation like a directly competitive sport.