Under Perform's ownership, Sporting News shifted to a more tabloid-like editorial direction.[1] The site introduced a new logo and website design in 2016.[9] Following Perform's acquisition of ACBJ's remaining stake, it began to align itself more closely with the company's other units, including replacing Associated Press articles with Perform's own Omnisport wire service for articles and video content (which began to constitute a sizable portion of the site's overall content).[6] Sporting News also began to introduce new localized versions in other markets, with a focus on countries where it had launched its sports streaming service DAZN.