WNGD was founded and organized by Mark Storey (consulting editor for Nude & Natural magazine) and permaculturalist Jacob Gabriel, as a project of Body Freedom Collaborative (BFC).[5][better source needed] In its early days, Storey had a vision of BFC engaging in "guerrilla pranksterism"[6] such as hopping out of a van or showing up spontaneously in an urban environment and engaging in guerilla gardening.