In 1985, the General Motors (GM) started a joint venture with Al-Monsour Automotive Company which was a local importer and car dealer in Egypt.[3] At the beginning of the 1990s, the Egypt government adopted the Economic Reform and Structural Adjustment Program(ERSAP).[4] It attracted many foreign companies entered the Egypt market to build their factories and assembly lines.[4] There were many big companies such as Citroen, Fiat, Hyundai, Mercedes-Benz, Nissan, BMW and so on.