This reduces investor risk by the due diligence and vetting completed by the exchange.[6] The use of Utility Tokens allow for investors and business to mutual benefit due to the additional access given by holders of a given business utility token. [6] IEO's create a safer investment ecosystem by providing access to new investment opportunities on a trusted platform. IEO's use the exchanges brand to further promote new projects through their platforms users giving the startup a larger invest pool to raise capital.