Business owners in and around Rachel, Nevada, a town of just 56 people just outside of the base, have made preparations for visitors who want to go to Area 51.[1][39] Connie West, co-owner of the Little A'Le'Inn restaurant and inn, has had all 13 rooms of the inn booked and plans to open up 30 acres for camping and might create merchandise for the event.[3][34][39] Las Vegas businessman George Harris is planning to hire bands to play at an annual festival called "The Swarm".[34] Matty Roberts has also expressed interest in a music festival to be made outside Area 51.[4] Kosmic Kae, owner of the shop Aliens R Us in Boulder City, says that even though the shop is 170 miles away from Area 51, business has increased due to fascination regarding aliens.[40]