Though Bratz dolls fared poorly at their May 21, 2001 debut—mostly due to the long-held monopoly by Barbie—their popularity increased the following Christmas. In their first five years, 125 million products were sold worldwide,[1] and, in 2005, global sales of Bratz and Bratz products reached two billion dollars.[1] In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbie's sixty percent.[1] The competition was high with Barbies. It became more and more popular as time went by.