Billig's book has been described as 'the fourth most cited work on nationalism ever published'.[1] Billig devised the concept of 'banal nationalism' to highlight the routine and often unnoticed ways that established nation-states are reproduced from day to day. The concept has been highly influential, particularly within the discipline of political geography, with continued academic interest since the book's publication in 1995.[2] Today the term is used primarily in academic discussion of identity formation, geopolitics, and the nature of nationalism in contemporary political culture.[3]