This tactic relies on the popular perception of men as rational and not given to emotion, and follows a trend in social movement activism that seeks to counter traditional associations with femininity and private spheres by emphasizing rationality, rights, and justice.[3][6][4] In one case study, targets of anti-hunting activism used class and gender markers to evaluate activists' claims. Hunters' associations of irrationality with femininity and of inexperience in hunting and wilderness with white-collar positions constituted the reasons for their dismissal of activists' claims. In contrast, hunters framed hunting in logical, scientific, and altruistic terms, thus legitimating hunting, termed wildlife management, as a protective measure.[18]