In 2012, the company was said to be counterfeiting Apple's philosophy and mindset.[143] In 2013, critics debated how much of Xiaomi's products were innovative,[2][144][145] and how much of their innovation was just really good public relations.[145] Others point out that while there are similarities to Apple, the ability to customize the software based upon user preferences through the use of Google's Android operating system sets Xiaomi apart.[146]