The server is managed and run by Hypixel inc.[1][7][8] The two originally created Minecraft adventure maps together[4] and uploaded trailers to their YouTube channel. The Hypixel server was created to play and further showcase these maps. Minigames were originally created for users to play on while waiting for other players,[8] but the minigames themselves gained popularity on their own and became the server's main identity, and efforts from Hypixel were put towards new server content instead of the making of other Minecraft maps and games.[4][9][10]