South by Southwest The official logo for SXSW, 2017 Dates March (dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St. Patrick's Day) Frequency Annual Location(s) Austin, Texas, U.S. Years active 31 Inaugurated 1987 Founders Roland Swenson, Louis Jay Meyers, Louis Black, Nick Barbaro Next event March 9–18, 2018 Attendance SXSW Music: 28,119 SXSW Interactive: 30,621 SXSW Film: 16,297 SXSWEdu: 4,260 Other Exhibits/Parties: 152,000 Organized by SXSW, LLC Website sxsw.com