Alexander created the Technoblade YouTube channel on October 28, 2013.[6] His content primarily revolved around the video game Minecraft,[7] and he frequented the minigame server Hypixel.[3] Hypixel minigames such as Bedwars and Skyblock were also the subject of much of his content. He regularly participated in the Minecraft Championship tournament with other Minecraft YouTube personalities, and was cited by Cale Michael of Dot Esports as "one of the best Minecraft players in the content creation space, especially when it comes to PvP events".[7] Alexander was also part of the Dream SMP server as one of its major characters.[8][9]