Collected by Ernest W. Baughman in New Mexico before 1964.[20] "...it must be 'White Rabbit' ... but you must also say 'Brown Rabbit' at night and walk downstairs backwards." Reported in a small survey that took place in Exeter, Devon in 1972.[21] "Ever since I was 4 years old, I have said 'White Rabbits' at the very moment of waking on every single first day of every single month that has passed." Simon Winchester, 2006.[22] "...the more common version 'rabbit, rabbit, white rabbit' should be said upon waking on the first day of each new month to bring good luck."