Into devices like smart speakers such as Amazon Echo, Google Home and Apple HomePod In instant messaging apps on both smartphones and via the Web, e.g. Facebook's M (virtual assistant) on both Facebook and Facebook Messenger apps or via the Web Built into a mobile operating system (OS), as are Apple's Siri on iOS devices and BlackBerry Assistant on BlackBerry 10 devices, or into a desktop OS such as Cortana on Microsoft Windows OS Built into a smartphone independent of the OS, as is Bixby on the Samsung Galaxy S8 and Note 8.[15] Within instant messaging platforms, assistants from specific organizations, such as Aeromexico's Aerobot on Facebook Messenger or Wechat Secretary on WeChat Within mobile apps from specific companies and other organizations, such as Dom from Domino's Pizza[16] In appliances,[17] cars,[18] and wearable technology.[19] Previous generations of virtual assistants often worked on websites, such as Alaska Airlines' Ask Jenn,[20] or on interactive voice response (IVR) systems such as American Airlines' IVR by Nuance.[21]