It then developed to include analysis of any discourse which has potential consequences for the future of ecosystems, such as neoliberal economic discourse or discursive constructions of consumerism, gender, politics, agriculture and nature (e.g. Goatly 2000). The cognitive approach and the term 'stories we live by' was introduced in Stibbe (2015), which describes eight kinds of story: ideology, framing, metaphor, evaluation, identity, conviction, salience and erasure. Approaches such as environmental communication and ecocriticism have broadly similar aims and techniques to this form of ecolinguistics.