The title was revived in the United States Wrestling Association from 1989 until 1997 when the USWA closed. It was known as the USWA Southern Heavyweight Championship and later simply the USWA Heavyweight Championship during that time; however, unlike the previous Southern title in Memphis, this one played a secondary role to the USWA Unified World Heavyweight Championship. It was revived in Memphis Championship Wrestling as the MCW Southern Heavyweight Championship in 2000 and 2001.