Arabic dance was performed in the United States in 1893 at the World's Columbian Exposition, which included an exhibition entitled "The streets of Cairo". The exhibition was attended by dancers from Egypt and several other Arab countries from the Middle East and North Africa, including Syria and Algeria.[12] The term "belly dancing" is often credited to Sol Bloom, its entertainment director, but referred to the dance as danse du ventre, the name used by the French in Algeria. In his memoirs, Bloom states, "when the public learned that the literal translation was "belly dance", they delightedly concluded that it must be salacious and immoral...I had a gold mine."[13]