In 1994, Rubin and Gavin produced the 3DO Interactive Multiplayer title Way of the Warrior and presented it to Mark Cerny of Universal Interactive Studios. Cerny was pleased with Way of the Warrior and signed Naughty Dog on to Universal Interactive Studios for three additional games.[14] Rubin and Gavin devised a plan to create a three-dimensional action-platform game.[15] Because the player would be forced to constantly look at the character's rear, the game was jokingly codenamed "Sonic's Ass Game".[15]