In its first year of operation, transactions through Wise amounted to €10 million.[9] In 2012, Wise was named as one of "East London's 20 hottest tech startups" by The Guardian, Start Up of the Week by Wired UK, one of five "start-ups to watch" at Seedcamp's 2012 US Demo Day by TechCrunch, and made it to Startups.co.uk's list of the top 100 UK start-ups of 2012.[10] [11][12][13]