In Egypt, musalsalat are designed to air for the first time during Ramadan, and to last for the entire month.[10] As a result, television stations wind up rerunning musalsalat throughout the year, as barely any other musalsalat are produced.[10] As such, Egyptian TV Dramas play a major role in Egyptian society, in that it heavily shapes and influences the culture, by curating both religious and modern content.[11] This mixture of conservative thinking with contemporary business approaches proves controversial to critics.