"A rose by any other name would smell as sweet" is a popular reference to William Shakespeare's play Romeo and Juliet, in which Juliet seems to argue that it does not matter that Romeo is from her family's rival house of Montague, that is, that he is named "Montague". The reference is often used to imply that the names of things do not affect what they really are. This formulation is, however, a paraphrase of Shakespeare's actual language.