The first Survivor Series, held in 1987, came on the heels of the success of WrestleMania III, as the then-WWF began to see the lucrative potential of the pay-per-view market. The first event capitalized on the big time feud between André the Giant and Hulk Hogan, who wrestled each other at WrestleMania III. Survivor Series was originally created to be a "Thanksgiving tradition" as the first eight Survivor Series events took place on either Thanksgiving Day (1987–1990) or Thanksgiving Eve (1991–1994).