The Clubs themselves do appear to have an amicable relationship, and on 15 July 2011 both Sheffield United and Sheffield Wednesday held a joint conference called "Supporting Sheffield" in which they announced a joint shirt sponsorship deal with two local Sheffield based companies for the 2011-12 League One season. The two local sponsors were Westfield Health (a Not for Profit healthcare organisation), who were the home kit sponsor for the Blades and the away kit sponsor for the Owls, and the Gilder Group (a Volkswagen car dealer), who were the away kit sponsor for the Blades and the home kit sponsor for the Owls.