Starwood had 11 brands and owned, managed, or franchised 1,297 properties comprising 370,000 hotel rooms in approximately 100 countries.[2] It reorganized in 1995 under the baton of Barry Sternlicht, who was its chairman until 2005 and founder of the Starwood Capital Group.[2][1] The company has a business partnership with American Express and runs a member loyalty program among its business strategies.