Yannick Bolloré was appointed vice-president of Havas in March 2011. In September 2011, he signed a deal to sell the television business of Bolloré Média, which had become the no. 3 private radio and TV broadcaster in France, to Canal+ Group for close to €465 million in exchange for Vivendi shares,[3] which makes Bolloré Group the largest Vivendi shareholder.