One of the most effectively marketed athletes of his generation,[1] Jordan is known for his product endorsements.[20] He fueled the success of Nike's Air Jordan sneakers, which were introduced in 1984 and remain popular today.[21] Jordan also starred as himself in the 1996 live-action animation hybrid film Space Jam and is the central focus of the Emmy Award-winning documentary miniseries The Last Dance (2020).[4] He became part-owner and head of basketball operations for the Charlotte Bobcats (now named the Hornets) in 2006,[21] and bought a controlling interest in 2010. In 2016, Jordan became the first billionaire player in NBA history.[23] As of 2022, his net worth is estimated at $2.1 billion.[24]