Film critics appreciated the first season of Avatar: The Last Airbender because it attracted the attention of "an audience beyond the children's market with crisp animation and layered storytelling."[15] On the review aggregator Rotten Tomatoes, critical consensus for the first season reads, "A brilliant blend of magic, humor, and adventure, Avatar is an instant classic.[16] As for the video and picture quality, Gord Lacey from TVShowsOnDVD.com claims "the colors are bright, and the picture is nearly flawless." He says later in the review that "the audio is very nice, with lots of directional effects and nice musical cues."[17] Barnes & Noble reviewer Christina Urban praised the season's masterful combination of "elements from Chinese kung fu, Tibetan philosophy, Japanese martial arts forms, and even Hindu spiritual beliefs".[18] According to Aaron Bynum from AnimationInsider.net, "the series posted double digit year-to-year gains in May". He also said that the show has been number one in the boys 9- to 14-year-old demographic, and has attracted many age and gender groups in its pool of 1.1 million viewers who watch each new episode.[19]