Regarding the war against Ethiopia, l'Alba boasted of having two companies of blackshirts from Tunisia, "Numidie" and "Zama", at the battle-fields. The publication attacked freemasons and anti-fascists, while appealing to Italians to buy products from their own nation. The British consulate found the diatribes in l'Alba insulting to Great Britain and Malta, and lodged a formal complaint against the publication.