Women became increasingly involved in sports and it wasn't long after the war that the first women's athletic revolution, which allowed more rights for women athletes and coaches, was created.[1] For women not interested in joining sports teams, magazines continued to offer several articles full of advice for women on how to stay fit, including simple exercises, or popular fitness programs to join in on. Some articles capitalized on women's new-found independence, offering workout programs that would make them strong enough to help do "men's work" or hard labor in times of emergency, others offered after-hour fitness programs for working women, and some targeted the at-home mom and how she could fit fitness into her every day routine without spending a penny.[15] During the late 40s special "exercise suits" that resembled swimwear of the time, even began to be offered for the everyday woman's fitness routines.[16]