In the 1960s, the museum took a more active role in the general world of contemporary art, with exhibitions such as Primary Structures, which helped to launch the Minimalist art movement.[5] In the decades since, the museum has had a renewed focus on Jewish culture and Jewish artists.[6] From 1990 through 1993, director Joan Rosenbaum led the project to renovate and expand the building and carry out the museum's first major capital campaign, of $60 million.