The tools focused on SMEs are important because they are a way to save money and make entrepreneur's businesses more profitable.[10][11] These tools have different functionalities such as project management, track finances, manage projects, share documents, connect and network, manage social media and marketing,[12] also everyday use such as word processing or spreadsheets. Their main objective is help entrepreneurs to achieve everyday duties in a much simple way and mostly free.[13] The downside to take in consideration is that some of the apps may be unreliable or will require organizations to advertise them.[14]