Sinclair issued a glossy sales brochure characterising the vehicle as a part of an ongoing exercise in "cutting giants down to size, turning impersonal tyrants into personal servants". The brochure highlighted Sinclair's achievements in producing affordable pocket calculators, home computers, and pocket televisions and declared, "with the C5, Sinclair Vehicles puts personal, private transport back where it belongs – in the hands of the individual."[1] The photographs accompanying the text showed housewives and teenagers driving the C5 to shops, railway stations, and sports fields – in the words of technology writers Ian Adamson and Richard Kennedy, "a blue-sky suburbia exclusively populated by electric trikes and their drivers".[41]