In 2016, Singh released a red lipstick, in conjunction with Smashbox, called "BAWSE", and released her first feature film, titled A Trip to Unicorn Island. Lilly reached 11 million YouTube subscribers in January 2017, and her channel is currently in the top 100 most subscribed on YouTube. In March 2017, she also released her first book, How to be a Bawse: A Guide to Conquering Life.[7] As of 2017, she has over 6.5 million followers on Instagram.