Once a developer has submitted an application to the App Store, Apple holds firm control over its distribution. Apple can halt the distribution of applications it deems inappropriate, for example, I Am Rich, a US$1000 program that simply demonstrated the wealth of its user, and Send Me To Heaven, a game that encouraged users to throw their phones in the air.[128][129] Apple has been criticized for banning third-party applications that enable a functionality that Apple does not want the iPhone to have: In 2008, Apple rejected Podcaster, which allowed iPhone users to download podcasts directly to the iPhone claiming it duplicated the functionality of iTunes.[130] Apple has since released a software update that grants this capability.[102]