Landmark Group has multiple retail brands, including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box and Emax. The Group also holds franchise rights for many global fashion and footwear brands in the countries where it operates. Since its establishment, the Group has diversified into the segments of leisure, food, hospitality, and healthcare with Landmark leisure, Balance Spa and Salon, Citymax Hotels, Fitness First, and Foodmark, the Group's restaurant division, which operates the Group's own franchise food outlets.[citation needed]