The Nova Scotia tourism industry includes more than 6,500 direct businesses, supporting nearly 40,000 jobs.[1] Cruise ships pay regular visits to the province. In 2010, the Port of Halifax received 261,000 passengers and Sydney 69,000.[2][3] This industry contributes approximately $1.3 billion annually to the economy.[4] A 2008 Nova Scotia tourism campaign included advertising a fictional mobile phone called Pomegranate and establishing website, which after reading about "new phone" redirected to tourism info about region.[5]