In January 2006, the Project for the Revival of the Indigenous Maltese Olive (PRIMO), was launched.[33][34] Apart from reviving indigenous cultivars, such as the Bidni, one of the aims of this project was to substantially increase production levels in a bid to obtain the much coveted PDO status.[3] As a direct result of PRIMO, some 30,000 Bidni olive trees were grafted and planted, thereby setting the necessary groundwork for the creation of a niche industry.[35] The methodology behind this process consisted of several steps.