According to the New York Times, 90% of energy used by data centres is wasted.[12] If data was not stored, energy costs could be saved. Furthermore, there are costs associated with the underutilisation of information and thus missed opportunities. According to Datamation, "the storage environments of EMEA organizations consist of 54 percent dark data, 32 percent Redundant, Obsolete and Trivial data and 14 percent business-critical data.