The altar was found in the immediate vicinity of the Temple of the Gens Augusta. Like several other public buildings, the temple belonged to the Roman quarter of Carthage, which was laid out following the establishment of the Roman colony in 29 BC. The name chosen for the colony, Colonia Iulia Concordia Carthago referenced Augustus' adopted family, the Gens Julia on the one hand and, on the other, the Roman goddess of peace, Concordia, patroness of the city.