Comedian Jack Benny mentions Sorano in a running gag on both the radio and television versions of "The Jack Benny Program," in which Jack has written a song entitled “When You Say 'I Beg Your Pardon,' Then I’ll Come Back to You.”[3] In the gag, each time Jack reaches the lyric “when the swallows at Sorano return to Capistrano,” the song is interrupted by a cast member or guest star questioning how a swallow could possibly fly all the way from Italy to California.[4][5][6]