The Reich Plenipotentiary for the Total War Effort (Reichbevollmächtigter für den totalen Kriegseinsatz) was a position created by Adolf Hitler, the Führer ("leader") of Nazi Germany, on 23 July 1944 for Joseph Goebbels, who was also at the time the regime's Propaganda Minister. The purpose of the new office was to rally the German people behind an effort to achieve "total war", in which all civilian resources and all aspects of civilian infrastructure are subordinated to the needs of the military and the war effort.[1] The idea to create the new office, and to appoint Goebbels to it, had come from Goebbels himself.