However, multiplexed display techniques are more often used than direct drive, because they have lower net hardware costs. For example, most people who design digital clocks design them such that when the clock displays "12:34" on a seven-segment display, at any one instant the clock turns on the appropriate segments of one of the digits—all the other digits are dark. The clock scans through the digits rapidly enough that it gives the illusion that it is "constantly" displaying "12:34" for an entire minute.