Kelly went on to win her first WWE Divas Championship by defeating Brie Bella.[71][72] Her win later garnered her a Slammy Award for Divalicious Moment of the Year.[73][74] At the Money in the Bank pay-per-view in July, Kelly made her first title defense by defeating Bella in a rematch.[75] On August 1, Phoenix won a battle royal to become the number one contender to Kelly's championship, and afterward attacked Kelly to provoke a feud.[76] Kelly successfully defended her championship against Phoenix at both SummerSlam and Night of Champions.[77] Kelly lost the championship to Phoenix at Hell in a Cell in October, ending her reign at 104 days.[78][79] In subsequent rematches on SmackDown and at Tables, Ladders & Chairs, Kelly failed to regain the title.[80][81]