Having peaked at 12 million monthly subscriptions in 2010, World of Warcraft subscriptions sunk to 6.8 million in 2014, the lowest number since the end of 2006, prior to The Burning Crusade expansion.[38][39][40] However, World of Warcraft is still the world's most-subscribed MMORPG,[41][42][43] and holds the Guinness World Record for the most popular MMORPG by subscribers.[44][45][46][47] In 2008, Blizzard was honored at the 59th Annual Technology & Engineering Emmy Awards for the creation of World of Warcraft.