The poster was unveiled by the actress Sonam Kapoor, a close friend of Bhaskar.[24] The official trailer was released by Eros productions on 22 March 2016.[25] The launch took place at a media session in a classroom set-up with Bhaskar, Shukla and Pankaj Tripathi.[26] At the event, the film's producer Anand L Rai said, "I associated with Nil Battey Sannata straight from my heart and I'm feeling very proud of the film."[27] The trailer was well received by both critics and audiences.[26][27] A reviewer for Daily News and Analysis thought of it as "heartwarming".[28] The film had its theatrical release in India on 22 April 2016.[29]