However, while Natella admitted ThisMan.org was simply a marketing ploy, he never revealed what it was promoting; however, some sources, including The Kernel, suggest that it was meant to promote a film of the same name by Bryan Bertino, writer and director of The Strangers (2008).[1][2] If the press release for the film is any indication, it would have been about a person who hears about other people he has never met before dreaming about him.[10] Ghost House Pictures bought ThisMan.org in May 2010,[14] who announced that they were writing and directing a film about This Man,[15][16] with Bertino contracted as writer/director.[17] No further announcement has been made about the film since.