The phrase has been popularized by its use in The Lion King (in which it is translated as "no worries" in a song named after the phrase), so that it is heard often at resorts, hotels, and other places appealing to the tourist trade. The phrase is in more common use in Zanzibar and Kenya. The phrase is uncommon among native speakers of Swahili in Tanzania, who prefer the phrase "hamna shida" in the north and "hamna tabu" in the south.