In 2006, Blank was signed to a contract by WWE and, after training in Ohio Valley Wrestling, she debuted on the ECW brand in June 2006 as 'Kelly Kelly'. Primarily appearing in a non-wrestling role, she was a member of Extreme Exposé with Layla and Brooke Adams. Beginning in late 2007, she began participating in more wrestling matches, and unsuccessfully challenged for both the WWE Divas Championship and the WWE Women's Championship on multiple occasions.