The promotion ran events throughout Southern California, with the Grand Olympic Auditorium as its base.[7] Bookers included Jules Strongbow, Freddie Blassie, Mr. Moto, and Gory Guerrero.[2][7][3] The promotion developed a working relationship with the Japan Wrestling Association and New Japan Pro Wrestling, resulting in many talent exchanges.[13] Aileen Eaton introduced a system of paying wrestlers a proportion of the gate rather than a guaranteed fee, boosting profits and encouraging wrestlers to help promote the events.[4] The promotion also pioneered the use of closed-circuit television to show matches to fans who were unable to secure tickets for live events, an early precursor to the pay-per-view model that emerged in the 1980s.[6]