Mirinda has been owned by PepsiCo since 1970[2] and is primarily commercialized outside the United States. It competes with The Coca-Cola Company's Fanta, Britvic's Tango and Dr Pepper Snapple Group's Crush or Sunkist brands, with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.