Bassil Chelala joined Byblos Bank in 1991 as the founding Head of its new Communication and Marketing Department.[1] She then worked in a series of increasingly senior positions, gaining broader experience in retail banking and a reputation for embracing new technologies.[13][14] During this period, Bassil Chelala was behind the launch of many firsts in the Lebanese banking sector, including: the first full-fledged Marketing and Communication Department; the first dedicated retail personal and housing loan products; the first TV advertising campaign; the first outdoor corporate advertising campaign; and the first credit card denominated in Lebanese Pounds. In 2011 Bassil Chelala was made Deputy General Manager, retaining her role as Head of the Group Consumer Banking and Distribution Channels Division.[13]