In 2011 he co-created Alive.in, a website that brought 1000 volunteers to transcribe and translate voicemails from the Egyptian protesters after the government shutdown of the internet.[23] He started the company when Google and Twitter launched a project to allow people to leave a voice mail that will be then put on Twitter, Haddad came up with an idea to crowd source translation of those voices in real time from Arabic to other languages.[24][25][26][27]