Whereas the situation regarding TV events appears to be relatively stable, the conclusion of sponsorship agreements becomes more challenging due to a highly competitive market environment.[1] Thus, ISU has been unable to replace the Speed Skating Title Sponsor with a similarly lucrative agreement.[8] Also, as ISU Members in China and the Republic of Korea were, for different reasons, unable to host ISU Short Track Speed Skating Events during the 2018/19 season, the ISU was also unable to maintain sponsorship agreements in those countries.[8]