When AFP increased their jackpot to $1 million,[1] then to $10 million in 1985, PCH raised its prizes to match.[2] $7 million in prizes were distributed by 1979,[12] $40 million by 1991[5] and $137 million by 2000.[9] In 1989 two members of its advertising team, Dave Sayer and Todd Sloane, started the Prize Patrol, a publicized event where winners are surprised with a check at their home.