In February 2010, the IMA announced the launch of IMA Lab, later renamed Newfields Lab, a consulting service within the museum's technology department.[14][2][144] IMA Lab was designed to address museum-specific technology needs not currently met by software vendors and to provide consulting services to museums and nonprofit organizations that want to use technology to help solve problems and meet objectives.[14][144] Newfields Lab projects include TAP, steve.museum, and the IMA Dashboard.[14][16] TAP is a mobile tour application for iPod Touch that presents visitors with content related to the IMA's collection, such as artist interviews, text and audio files, and pictures.[145] Steve.museum, for which IMA Lab is the technical lead, is a project that explores social tagging as a new way to describe collections and make them more accessible.[14][144] The Lab also developed a virtual reality experience of the Miller House that allowed guests to "walk through" the house and learn about the architectural and design features.[146]