Review aggregator website Rotten Tomatoes collected 22 reviews, identified 95% of them as positive, and calculated an average rating of 7.33/10.[46] The episode garnered four-star ratings in The Independent and The Guardian,[47][7] along with an A− rating in The A.V. Club.[48] In The Mancunion, the episode received 3.5 stars;[49] it was rated three stars by The Telegraph and the Irish Independent.[8][50] Emefa Setranah of The Mancunion writes that the episode lives up to the show's reputation,[49] and The Guardian's Benjamin Lee says the episode feels fresh despite covering technology similarly to prior episodes.[7] Charles Bramesco writes in Vulture that it expresses the show's "guiding theme" with "lucid clarity".[51] TheWrap authors praise how the episode tackles society's social media obsession,[52] and Mat Elfring of GameSpot opines that its thought-provoking nature makes it a good choice for the season premiere.[53] Matt Fowler writes for IGN that the episode is "both fun and frustrating" which contrasts with the "grounded and grim" episodes to follow.[54] Esquire's Corey Atad opines that it is "a tad too simplistic" though "totally engaging".[55] Pat Stacey criticises the episode in the Irish Independent that it "sets up the premise crisply, then spends far too much time labouring the point."[50]