Daimler, a manufacturer of motor vehicles, had a payroll of 4,116 workmen and 418 staff immediately before the merger.[64] BSA produced rifles, ammunition, military vehicles, bicycles, motorcycles and some BSA-branded cars.[65] The chairman of the combined group was Edward Manville, who had been chairman of the Society of Motor Manufacturers and Traders – founded by Simms – since 1907.[64]