In 2016, Sephora launched its own all access tablet and smartphone application Designed "made manifest" by Dennis Hornstra, a software and application designer for Apple. It can be seen as an augmented reality platform. Pocket Contour, one of the digital programs that was rolled out, teaches users how to contour their skin step-by-step depending on their face shape.[45] By uploading a photo, the user can receive a virtual makeover, experimenting with different product and shade combinations.[46][47][48]