With some money left from the original investment for this failed venture, Zhu and Yang started to look for new ideas.[3] They decided to shift their focus to the entertainment industry. The main idea was to create a platform that incorporates music and video in a social network. The team's judgment at the time was that the short music video was not very widely popular before, and the fundamental reason was that although people are willing to watch short videos, the supply was small, as there were too few people who were willing to shoot and share.