Yassin stated that his videos are one minute long because viewers are busy and that he posts on Facebook instead of YouTube, where he could be earning more money, because "my friends don't go on YouTube".[1] He also stated that interactions are more personal on Facebook, where user accounts are tied to actual people as opposed to YouTube.[9] His videos are shot using an SLR camera with an attached microphone, edited during the night, and then released the next morning.[2] On average, each video takes around six hours to shoot and three hours to edit.[3] Yassin chooses topics to feature on his videos based on suggestions provided by his Facebook followers, either through in-person meetings or online chat applications.[4] He ends his videos with the tagline: "That’s one minute, see you tomorrow!"[10]