Founded by Mark Goode and Greg Jackson in 1998, MobileStar was the first wireless ISP to place a WiFi hotspot in an airport, a hotel, or a coffee shop. MobileStar's core value proposition was to provide wireless broadband connectivity for the business traveler in all the places s/he was likely to "sleep, eat, move, or meet." MobileStar's founder, Mark Goode, was the first to coin the now industry standard expression "hotspot," as a reference to a location equipped with an 802.11 wireless access point.