Typicality is an idea often associated with exemplar theory, where the best fitting exemplars, or those sharing the most characteristics with other exemplars of the category, are considered typical and lead to quicker categorization of new stimuli that are similar to these typical exemplars.[8] Typical exemplars are more likely to generate an accurate match when categorizing a new item.[8] For example, when one is asked to generate a list of fruits, apples, oranges and bananas will often come to mind first as they are considered more typical. Fruits such as starfruit or figs might appear on the list but would require a more extensive search through memory.[9]