The two faces of capitalism are underdevelopment, occurring in the 'third world' and overdevelopment, occurring in Europe and North America.[citation needed] Consumption of commodities drives the overdeveloping form of capitalism in the global North. "Almost everything we now eat and drink, wear and use, listen to and hear, watch and learn come to us in commodity form and is shaped by divisions of labour, the pursuit of product niches and the general evolution of discourses and ideologies that embody precepts of capitalism.[7] "Circular and cumulative causation within the economy then ensures that capital rich regions tend to grow richer while poor regions grow poorer."[7]