In 2007, in an effort to reduce car traffic in the city, Mayor Delanoë introduced the Vélib', a system that rents bicycles at low cost for the use of local residents and visitors. To discourage automobile traffic, the city administration increased parking fees and added new restrictions on driving in the city. Between 2008 and 2013, the city converted a section of the highway along the Seine between the Pont de l'Alma and the Musée d'Orsay into a public park called the Promenade des Berges de la Seine.