Macknik and Martinez-Conde say that magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable. Good magicians use our inherent mental and neural limitations against us by leading us to perceive and feel what we are neurologically inclined to. Working with renowned magicians like Apollo Robbins, Teller, Mac King, and James Randi, Macknik and Martinez-Conde research the ways in which the perceptual and cognitive elements of magic relate to more than simple deceits.[2] The authors reveal the neural underpinnings of the magical methods that explain how our brains perceive magic.