According to Wikimedia Foundation "There are various reasons that lead existing and prospective contributors not to edit; among them, the complexity of wiki markup is a major issue. One of VisualEditor's goals is to empower knowledgeable and good-faith users to edit and become valuable members of the community, even if they’re not wiki markup experts. We also hope that, with time, experienced editors will find VisualEditor useful for some of their editing tasks."[1] In 2012, Sue Gardner, the executive director of the Wikimedia Foundation, said "we don't think that the visual editor, in and of itself, is going to solve the challenge",[13] and Wikipedia co-founder Jimmy Wales remarked "This is epically important".[14]