The label was invented by journalist David Keenan in an August 2009 piece for The Wire, which included Pink among his examples.[74] Pink was frequently referred to as the "godfather" of hypnagogic, chillwave or glo-fi as new acts that were associated with him (aesthetically, personally, geographically, or professionally) attracted notice from critics.[75] According to Pitchfork's Marc Hogan, each of those tags described what was essentially psychedelic music.[76] Adam Harper reflected in 2013 that there was a growing tendency among critics such as Simon Reynolds to overstate Pink's influence by failing to acknowledge predecessors such as R. Stevie Moore and the Cleaners from Venus' Martin Newell.[46]