Guitar Hero 5 is the first game in the series to use a new version of the series' logo; previous games used a logo in a font with sharper "points" on the letters, which was considered "idiosyncratic with a vengeance" to match the games' emphasis on heavy metal music. Activision used the services of the Pentagram design studio to refashion the game's logo. Pentagram developed a new font, removing some of the "aggressive odd" features to make the typeface more suitable and amendable to design feature incorporation to other games such as Band Hero and DJ Hero.[9][10]