Drive: The Surprising Truth About What Motivates Us is the fourth non-fiction book by Daniel Pink. The book was published in 2009 by Riverhead Hardcover. It argues that human motivation is largely intrinsic, and that the aspects of this motivation can be divided into autonomy, mastery, and purpose.[1] He argues against old models of motivation driven by rewards and fear of punishment, dominated by extrinsic factors such as money.[2][3]