In December 2012, Alshaya opened the Alshaya Retail Academy in Riyadh, Saudi Arabia, providing retail training and employment on graduation for young Saudi women.[12] In February 2013 Alshaya opened up the 160th location of The Cheesecake Factory in The Avenues (Kuwait).[13] In April 2014, Alshaya announced it would open two more Alshaya Retail Academies in Saudi Arabia, in Jeddah and Dammam.[14] Alshaya moved into the Leisure and Entertainment sector in June 2013 with the opening of KidZania Kuwait, at The Avenues (Kuwait).[4] Sprinkles Cupcakes, Veranda and Muji[16] also opened at The Avenues in the same year.