The production of Softie started in 2013 after an encounter between the film's director and producer Sam Soko and Boniface Mwangi. Soko, who had only directed several short music videos and films by that time, decided to try his hand at directing a documentary. The initial plan was to shoot a short video, that would only take an year to film but eventually the story evolved into a major story about politics, family and what it means to be a Kenyan citizen passionate about change.