In 1989, the Fund created a new organisation under its umbrella: the Queen Zein al Sharaf Institute for Development (ZENID). The new organisation aimed to share and diffuse the development expertise that the Fund had collected via training sessions and publications. In 1991, the Fund introduced the new National Philanthropy Campaign (later renamed the Goodwill Campaign), which began delivering organised humanitarian aid, medical aid and other donations to impoverished communities throughout Jordan.