The university's current logo, designed by Birmingham-based BHMG Marketing,[1] is based on the tiger in the crest originally used when it was awarded university status.[41] The crest itself originated from the Birmingham College of Commerce, one of the institutions that formed the polytechnic in 1971. In 2009, the logo was revised to include the word "CITY" in upper-case on the first line instead of in lower-case on the second.