Key Industry Success Factors Weighting Competitor #1 rating Competitor #1 weighted Competitor #2 rating Competitor #2 weighted 1 - Extensive distribution .4 6 2.4 3 1.2 2 - Customer focus .3 4 1.2 5 1.5 3 - Economies of scale .2 3 .6 3 .6 4 - Product innovation .1 7 .7 4 .4 Totals 1.0 20 4.9 15 3.7