The publishing-forward homepage was hailed as a "game-changer, the website that every art museum will have to consider from this point forward" (Tyler Green, Modern Art Notes)[36] and "a model for other institutions of all kinds" (Alexis Madrigal, The Atlantic).[37] The site won Best of the Web awards at the 2012 Museums and the Web conference, including "Best Overall Site" and "Best Innovative/Experimental Site."[38] It also won a gold MUSE Award for "Online Presence, Media & Technology" from the American Alliance of Museums.[39] In 2017, the homepage was redesigned, and the Walker's digital publishing was rebranded under the title Walker Reader,[40] a magazine landing page that aggregates original content from the Walker's five verticals.