Following his retirement from football, Rashād transitioned to television, where he worked as a studio analyst, game reporter, and anchor for several sports, notably hosting the National Basketball Association weekly digest shows NBA Inside Stuff (1990-2004) and NBA Access with Ahmad Rashad (2005-2011). He has appeared as a fictionalized version of himself as a television sports personality in several films and television shows, and hosted several non-sports related game shows and realtity television shows.