In recent years, the show has attracted mass audiences primarily due to its close relation with the Abu Dhabi Formula 1 races, which drives over 10 thousand visitors into Abu Dhabi each year during a time very close to the Motor Show. The event takes place at the Abu Dhabi National Exhibition Centre (ADNEC), during the early few weeks of December. This also provided most automotive the benefits of marketing their products to a larger audience as most attended tend to make the best of their trip by exploring different aspects of the car industry, from races to new car models to price changes in vehicles.