Both The Standard and the Evening Standard were acquired by C. Arthur Pearson in 1904.[7] In May 1915, Edward Hulton purchased the Evening Standard from Davison Dalziel.[8] Dalziel had purchased both papers in 1910,[9] and closed The Standard, the morning paper, in 1916.[7] Hulton introduced the gossip column Londoner's Diary, originally billed as "a column written by gentlemen for gentlemen".