Brooker says it was selected to be the season premiere "partly to slightly ease people in",[1] at Netflix's recommendation.[2] Alongside "San Junipero", "Nosedive" was first shown in 2016 ahead of its Netflix release at the Toronto International Film Festival.[3] Two days prior to the series' release on Netflix, Brooker hinted that "Nosedive" is "a pastel, playful satire about modern insecurity."[4]