Eight matches were contested at the event, including one on the Kickoff pre-show. For the first-time ever for a WWE pay-per-view, a women's match was the main event, which was also the first-ever women's Hell in a Cell match that saw Charlotte defeat Sasha Banks to capture her third Raw Women's Championship. WWE promoted two other matches as main event matches, which were also Hell in a Cell matches: Kevin Owens defeated Seth Rollins to retain the WWE Universal Championship and Roman Reigns retained the United States Championship against Rusev in the opening bout.