The company was started in the Venture Initiation Program of the Wharton School of the University of Pennsylvania, where the founders all studied.[3] The company received $2,500 seed investment through the program and launched in February 2010.[3] Shortly after launching, the company was featured on Vogue.com,[1] and in GQ, which called it "the Netflix of eyewear".[4] In May 2011, Warby Parker raised its first round of funding totaling $2.5 million.