Sergio Rossi shoes became known for their use of geometrics and color.[10] The brand grew in popularity in the 1970s and beyond, through collaborations with fashion designers, including Dolce & Gabbana,[2] Versace, and Azzedine Alaïa.[11] Sergio Rossi shoes became a mainstay at the Milan fashion shows. In 1980, the brand began expanding, the first shop to bear his name opened in Ancona, and then shops opening in Turin, Florence, Rome, Brussels, New York City, Los Angeles, and London.[3] The brand also opened a showroom in Milan in 1995.[12]