A related concept, media justice, refers to an analytical framework and a regional, grassroots movement led by historically disenfranchised communities to transform media and cultural production, rights and policy in the service of social justice. The Media Justice Framework offers a new way to understand and redistribute media power to achieve a fair and accessible information and cultural apparatus that fulfils its promise to inform the public, watchdog power, and serve all segments of the public equally.[citation needed] The Movement for Media Justice believes that media production and distribution must be under the control of communities, not companies; and that achieving social justice victories requires a secondary strategy for media policy change.[citation needed]