The concept of second product syndrome was introduced by Steve Jobs during his time in Pixar, an American computer animation film studio under Disney Studios.[2] The first movie introduced by Pixar was Toy Story which was a huge success at the time. After the movie, Pixar's ambition multiplied and the company was determined to prove Toy Story's success was not a one-time hit.[2] Pixar then decided its second film would be based on the insect and named the movie A Bug's Life. [2]