In February 2013, Taurani confirmed that the film will feature Kumar in the lead role.[8] Bhatia's involvement with the project was confirmed the following month.[9] In April, Taurani confirmed that Sonu Sood and Prakash Raj will be playing the antagonists and that Johnny Lever was also part of the project.[10] Sood had earlier acted alongside Kumar in the comedy drama Singh Is Kinng.[11] The film was tentatively titled Entertainment.[12] In an interview, Sajid-Farhad said that Kumar had motivated them to start their directing career.[13] They said that they had prepared the script for their directorial venture a long time ago.[14] Shooting started on 3 June 2013 in Mumbai where the mahurat shot was filmed.[15] Television actor Hiten Tejwani also did a special appearance as a TV presenter.[16] An audition was conducted in Bangkok for the role of the dog–Entertainment.