GeForce Now (stylized as GeForce NOW) is the brand used by Nvidia for its cloud gaming service. The Nvidia Shield version of GeForce Now, formerly known as Nvidia Grid, launched in beta in 2013, with Nvidia officially unveiling its name on September 30, 2015. The subscription service provided users with unlimited access to a library of games hosted on Nvidia servers for the life of the subscription, being delivered to subscribers through streaming video.