Consumers' choices in music have been studied as they relate to the Big Five personality traits: openness to experience, agreeableness, extraversion, neuroticism, and conscientiousness. In general, the plasticity traits (openness to experience and extraversion) affect music preference more than the stability traits (agreeableness, neuroticism, and conscientiousness).[59] Gender has been shown to influence preference, with men choosing music for primarily cognitive reasons and women for emotional reasons.[60] Relationships with music preference have also been found with mood[61] and nostalgic association.[62]