Alama is a graduate of York University, where he was a Business major. He began a career in the music industry as a guitarist and manager for his brother Ragheb Alama, who had won the Platinum Medal on the hit Lebanese TV show Studio El Fan in 1980. With his brother's direction and management, Ragheb was able to always be ranked at the top of the charts in the Middle East, North Africa and the Persian Gulf for close to 25 years.