In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous "We Can Do It!" image—an image that in later years would also be called "Rosie the Riveter," though it was never given this title during the war. Miller is thought to have based his "We Can Do It!" poster on a United Press International wire service photograph taken of Ypsilanti, Michigan, factory worker Geraldine Hoff (later Doyle), who was 17 and briefly working as a metal-stamping machine operator.