This emotional labor is commonly associated with the feminine domain, and the call center service workers are also typically females. However, the male workers in this call center do not orient to the covertly gendered meanings when they are tasked to perform this emotional labor. While this does not mean that the 'woman's language' is revalued, nor does this necessarily call for a feminist celebration, Cameron highlights that it is possible that with time, more men may work in this service industry, and this may lead to a subsequent "de-gendering" of this linguistic style.[23]