This usage of the term appears to come from independent coinages based on a portmanteau of "biotechnology" and "engineering" and/or "pioneering". The Cambridge, Massachusetts drug-screening company Bioneering Technologies describes itself as being focused on "the fusion between biotechnology, engineering, and pioneering services (hence, Bioneering)."[4] Students in the Bachelor of Biotechnology Innovation program at Queensland University of Technology in Brisbane, Australia called themselves bioneers "as they regard themselves as pioneering a new era in biotechnology."[5] The Korea-based international biotechnology firm Korea Biotech, Inc., founded in 1992, changed its name in 1996 to Bioneer Corporation.[6] Bioneer is also a term adopted by those who visit the Biomatrix website for self-improvement. This site and forum advocated the use of bodybuilding,[7] training and technology to improve not only one's muscles (as would a bodybuilder) but also your other physical attributes such as speed, agility and intelligence.[8]