Along with the website's redesign in July 2014, Nickelodeon introduced its first web-exclusive series, Welcome to the Wayne.[12] Citing changes in viewer preferences, the series is the beginning of a push to create content that can exist on multiple platforms such as online, through mobile devices, as well as television.[12] At the same time, amid declining TV ratings in its third season, Nickelodeon stopped airing the series The Legend of Korra on the primary Nickelodeon network and shifted its distribution to online outlets, where the show had proven to be much more successful.[13][14] Moving the series to online distribution from outlets such as Nick.com and third-party outlets such as Amazon Video, Google Play, Xbox Video and Hulu reflected what series creator Michael DiMartino called a "sea change" in the industry: While Korra didn't fit in well with Nickelodeon's other programming, the series did extremely well online, with the season 2 finale having been Nickelodeon's biggest online event.[14][15] Following the remainder of its third season, season four of The Legend of Korra premiered in the United States on October 3, 2014 exclusively through online distribution.[16] Along with the Nick App, access to full episodes requires a TV Everywhere log in.[17]