Amid a competitive bidding situation, NBCUniversal and USA Network chose to focus on retaining Raw. The move to pursue SmackDown came as part of Fox's increasing focus on live sports programming and non-scripted entertainment, in the wake of the then-upcoming sale of its film and television studios to Disney. The network's founder Rupert Murdoch promised extensive promotion of the program during its sports telecasts, and proposed a weekly WWE studio show on its cable network FS1.[7][8]