Homecoming, which usually occurs in the month of October, coincides with a home football game, and festivities such as tailgating, class and departmental events, nightlife and social functions, musical and comedy concerts, pep rallies, student showcases, fraternity and sorority step shows, a parade, and the coronation of Mister and Miss North Carolina Agricultural and Technical, the university's Homecoming King and Queen. Dubbed the "Greatest Homecoming on Earth" by students and alumni, the week-long celebration brings in an influx of 20,000 to 40,000 alumni and guests to the city. In a 2011 study conducted by the Greensboro Convention and Visitors Bureau, the economic impact from homecoming was measured at $11.3 million.[94]