It managed to engage in a media partnership with Egypt's first Corporate Travel Market exhibition[13] and participated with a number of local and international organizations operating in Egypt in order to promote them, including AIESEC,[14] the United Nations Development Programme, which launched Get Online Week in Egypt,[15] as well as Cairo's Goethe-Institut to promote their program for Egypt's educational system.[16] It has also promoted campaigns aimed at stopping sexual violence against women, such as those of Dignity Without Borders[17] and Heya, an initiative that is mainly aimed at empowering the role of Egypt's women in society.[18]