The iPhone 14 Pro and iPhone 14 Pro Max were officially announced alongside the iPhone 14, iPhone 14 Plus, Apple Watch Series 8, second-generation Apple Watch SE, Apple Watch Ultra, second-generation AirPods Pro and the new update to the Apple Fitness+ via a virtual press event filmed and recorded at Apple Park in Cupertino, California on September 7, 2022. Pre-orders began on September 9 at 5:00 AM PST. Pricing starts at US$999 for the iPhone 14 Pro and US$1099 for the iPhone 14 Pro Max.