Alexandria was planned by Dinocrates, an experienced Greek architect and city planner from Rhodes, who modeled the new city after the Hellenistic architectural style popular in the Greek world at the time. The existing small village of Rhacotis, then a fishing port, became the Egyptian quarter of the city, located on the West side.[11] Egyptians may have continued to refer to the whole city as Rhakotis, and in some cases resented its existence.[2]