It is estimated such remittances may be over US$10 billion per annum (including remittances by formal and informal channels in 2007–2008). The relative ease with which people can travel to their home country means that many NRIs in the Gulf and West Asia maintain close links to Indian culture, with people often travelling twice or thrice a year, especially during holiday period, while some live in India for several months each year. Satellite television allows many NRIs to consume Indian media and entertainment, and there are TV soaps aimed at the NRI community in the Gulf countries.