Through Horn Relief, Jibrell mounted a successful campaign to salvage old-growth forests of acacia trees in the northeastern part of Somalia.[1] These trees, which can grow up to 500 years old, were being cut down to make charcoal since this so-called "black gold" is highly in demand in the Arabian Peninsula, where the region's Bedouin tribes believe the acacia to be sacred.[1][10] However, while being a relatively inexpensive fuel that meets a user's needs, the production of charcoal often leads to deforestation and desertification.[10] As a way of addressing this problem, Jibrell and Horn Relief trained a group of adolescents to educate the public on the permanent damage that producing charcoal can create. In 1999, Horn Relief coordinated a peace march in the northeastern Puntland region of Somalia to put an end to the so-called "charcoal wars." As a result of Jibrell's lobbying and education efforts, the Puntland government in 2000 prohibited the exportation of charcoal.