The new show was called the "Preschool Educational Television Show" in promotional materials; the producers were unable to agree on a name they liked and waited until the last minute to make a decision. In a short, irreverent promotional film shown to public television executives, the producers parodied their "naming dilemma".[61] The producers were reportedly "frantic for a title";[59] they finally settled on the name that they least disliked:[62] Sesame Street, inspired by Ali Baba's magical phrase,[61][note 10] although there were concerns that it would be too difficult for young children to pronounce. Stone was one of the producers who disliked the name, but, he said, "I was outvoted, for which I'm deeply grateful".[64][note 11]