There was criticism of the service at launch by some viewers of the networks and industry analysts, especially concerns that existing Discovery programming is being taken away from cable and satellite viewers and is being placed behind an additional paywall that may be inaccessible to viewers without robust broadband plans, or are in rural areas with little access to broadband, which in turn may imperil future carriage of those channels by Discovery's provider partners.[21] Other viewers have criticized Discovery's bait-and-switch tactics in forcing them to sign up for Discovery+ to have the 'full experience' of a series, as is being done for various Discovery+ spin-offs of 90 Day Fiancé, along with obtrusive Discovery+ advertising throughout the broadcast day (including a lower third sized banner in the top-right corner during actual programming) of many Discovery networks.[22] Negative feedback from viewers of the Food Network series Restaurant: Impossible was large enough that Discovery was forced to abort their plans to air future seasons exclusively on Discovery+, and it was restored to the wireline Food Network schedule in March 2021.[23]