Reverse Transfer, also known as "High Definition Printing" or "Over the Edge Printing". The print-head prints to a transfer film backwards (hence the reverse) and then the printed film is rolled onto the card with intense heat (hence the transfer). The term "over the edge" is due to the fact that when the printer prints onto the film it has a "bleed", and when rolled onto the card the bleed extends to completely over the edge of the card, leaving no border.