In April 2014, the President of Islamic Republic of Iran created an account and created the first official government channel.[10] This was followed by the Minister of Communications soon after.[11] Subsequently, numerous political, cultural and artistic figures and brands gradually launched their official channels on the service. Aparat broadcast the 2014 World Cup Competitions and held an Iranian talent contest in July 2014 named “Iranian Prodigies”. As of October 2014, the daily views of Aparat videos exceeded four million views per day.