The success of this campaign may be attributed to evoking the emotions of Damiettans by increasing their fear of the potential dangerous health effects of the plant, gaining the support from tourism developers in Ras El Bar, and the local government's rejection of the project. In addition, Damiettans sought President Mubarak's help to further combat the construction of the fertilizer complex. After many meetings on this issue between the state and locals, EAgrium did not build its petrochemical plant, but however, was given shares in Misr Fertilizer Production Company (MOPCO), which owns a fertilizer plant in Damietta.