Initial efforts to find the author of the anonymous verse, through the Poetry Society and other channels, proved fruitless, and it was suggested that the verse had been written for a magazine or greetings card manufacturer rather than by a known poet.[4] It was reported that the verse had been circulating on the internet since at least 2000, and The Times said that it "had previously been used to mark the deaths of a 52-year-old Scottish alcoholic, a 15-year-old high school baseball player, and an Australian glam rock star killed in a helicopter crash."[4] Commenting on the verse itself, Alan Jenkins, deputy editor of the Times Literary Supplement, said it was "a nothing piece of writing",[4] and The Guardian's arts correspondent Justine Jordan said that, although it "struck a chord with many mourners... that does not mean it's any good".[6] The Poet Laureate, Andrew Motion, said that its significance lay "not so much in the literary value but how much it means to the person involved".[6]