By doing this experiment, the researchers wanted to analyze the degree to which Mexican children are influenced by modern day media accessible to them.[45] Most of the children chose the white doll because it was better. They also stated that it looked like them. The people who carried out the study noted that Euro centrism is deeply rooted in different cultures, including Latin cultures.[46] There was back lash from this experiment because the children did not have more options other than the two dolls ( black and white).