The anti-GMO activist coalition Genetically Engineered Food Alert, which detected and first reported the contamination, was critical of the FDA for not doing its job. The recall of Taco Bell-branded taco shells, manufactured by Kraft Foods and sold in supermarkets, was the most publicized of the recalls. One settlement resulted in $60 million going to Taco Bell franchisees for lost sales due to the damage to the Taco Bell brand.