In 2016, at age 16, Beckham photographed a campaign for Burberry BRIT, starring models Ben Rees, Carvell Conduah, Eliza Thomas, Liv Mason Pearson and Maddie Demaine.[20][21][22] Beckham's hiring for the campaign was met with criticism by several prominent photographers. Chris Floyd called Burberry's decision to employ Beckham a "devaluation of photography" and "sheer nepotism", while fashion photographer Jon Gorrigan called it an example of "a bit of injustice in a lot of areas" of the industry.[23]