Services were offered primarily at video rental shops, but later alternatives included DVD-by-mail, streaming, video on demand, and cinema theater.[6] Previously known as Blockbuster Entertainment, Inc.,[3] the company expanded internationally throughout the 1990s. At its peak in 2004, Blockbuster consisted of 9,094 stores and employed approximately 84,300 people worldwide – 58,500 in the United States and 25,800 in other countries.[8][9][10][11]