The first recorded use of the phrase "Netflix and chill" was in a tweet posted by "NoFaceNina" in January 2009.[1][2] Early use of the phrase was without sexual connotations, referring simply to the act of watching the online streaming service, typically by oneself.[3] By 2013, Netflix's popularity in the US had risen greatly, having accumulated millions of paid subscribers, increasing verb use of the brand and this phrase as a standalone compound noun.