The two-day competition was inaugurated in 2003 and is "the only Premier League-affiliated competition" to be hosted outside England.[3][4] It has taken place every other summer since then in order to avoid conflicting with the FIFA World Cup and the UEFA European Championship.[5] For sponsorship purposes, it was referred to as the Barclays Asia Trophy from 2007 until 2015,[6] after which the Premier League discontinued title sponsorship.[7]