Since 2000 the Visual Communication program in the School of Art and Design has hosted the annual SEEK Design Conference, led by professor Steve Quinn. Students assist in coordinating this conference of about 200 attendees. SEEK has featured designers such as Stefan Sagmeister, Paula Scher, Massimo Vignelli, Chip Kidd, Rick Valicenti, Kyle Cooper, Debbie Millman, Eddie Opara, and Aaron Draplin.