The phenomenon of chunking as a memory mechanism is easily observed in the way individuals group numbers, and information, in day-to-day life. For example, when recalling a number such as 12101946, if numbers are grouped as 12, 10 and 1946, a mnemonic is created for this number as a month, day, and year. It would be stored as December 10, 1946 instead of a string of numbers.