McCotter, who had served in Congress since 2003, was first mentioned as a potential presidential candidate on an April 2011 episode of Fox News' Red Eye w/ Greg Gutfeld. After entering the race two months later, McCotter based his campaign on "five core principles" listed on his campaign website, and used the slogan Seize Freedom!, derived from the title of his 2011 book. During the campaign, he focused on government reform and Wall Street.