Dawnguard was announced by Bethesda Softworks on May 1, 2012 via a teaser image on the Bethesda Blog.[5] The first trailer for the add-on was released on May 31, 2012.[6] This showed the first gameplay footage of the add-on, which was later shown in a demo at the Electronic Entertainment Expo 2012.[7] Bethesda announced a Dawnguard beta for Xbox 360 on June 1, 2012.[8] On February 1, 2013, Bethesda announced on Facebook that Dawnguard will be available for the PlayStation 3 on February 26, 2013.