He became known as Acharya Rajneesh, Acharya meaning "teacher or professor" and "Rajneesh" being a childhood nickname (from Sanskrit रजनि rajani, night and ईश isha, lord).[19] By 1964 a group of wealthy backers had initiated an educational trust to support Rajneesh and aid in the running of meditation retreats.[20] The association formed at this time was known as Jivan Jagruti Andolan (Hindi: Life Awakening Movement).[21] As Goldman expresses it, his rapidly growing clientele suggested "that he was an unusually talented spiritual therapist".