In 2009 it was estimated that individuals viewed a mean of 3.75 hours of television per day and listened to 2.81 hours of radio. The main BBC public service broadcasting channels accounted for an estimated 28.4% of all television viewing; the three main independent channels accounted for 29.5% and the increasingly important other satellite and digital channels for the remaining 42.1%.[2] Sales of newspapers have fallen since the 1970s and in 2009 42% of people reported reading a daily national newspaper.[3] In 2010, 82.5% of the United Kingdom population were Internet users, the highest proportion amongst the 20 countries with the largest total number of users in that year.[4]