To assess parents’ concern about their children's media habits, Common Sense Media commissioned a poll, which found that “64 percent [of parents with children aged 2–17] believed that media products in general were inappropriate for their families. It said that 81 percent expressed concern that the media in general were encouraging violent or antisocial behavior in children.” The polling firm, Penn, Schoen & Berland Associates, said that “only one out of five interviewed ‘fully trusted' the separate industry-controlled ratings systems for music, movies, video games and television.”[1]