When Hubbard formulated Dianetics, he described it as "a mix of Western technology and Oriental philosophy".[11] He said that Dianetics "forms a bridge between" cybernetics and general semantics (a set of ideas about education originated by Alfred Korzybski, which received much attention in the science fiction world in the 1940s)[12][13]—a claim denied by scholars of General Semantics,[14] including S. I. Hayakawa, who expressed strong criticism of Dianetics as early as 1951.[15] Hubbard claimed that Dianetics could increase intelligence, eliminate unwanted emotions and alleviate a wide range of illnesses he believed to be psychosomatic. Among the conditions purportedly treated were arthritis, allergies, asthma, some coronary difficulties, eye trouble, ulcers, migraine headaches, "sexual deviation" (which for Hubbard included homosexuality), and even death.[16] Hubbard asserted that "memories of painful physical and emotional experiences accumulate in a specific region of the mind, causing illness and mental problems."