In 2013 the NGV launched "Melbourne Now", an exhibition which celebrated the latest art, architecture, design, performance and cultural practice to reflect the complex cultural landscape of creative Melbourne. "Melbourne Now" ran from 22 November 2013 – 23 March 2014 and attracted record attendances of 753,071.[61] Following the success of "Melbourne Now", in 2–14 March the NGV announced a major new initiative, the NGV Triennial.