An hypothetical example given by Bejarane describes how an smartphone could limit its own battery capacity, processor power or flash storage based on how many times the user searched for new models, implying that the user was interested in upgrading the device and then positively reinforcing this decision by a quantifiable change on the current device performance. The necessary data to trigger the change can not only be acquired from the smartphone itself (keyboard[32]/touchscreen logging) but can be purchased from dataset providers like social media systems and online resellers who store the individual customer's data to create more specific merchandising campaigns. Finally, since the change can be made dynamically, the consumer will presume the device is just failing by wearing, unaware of the slow performance change triggered by earlier actions.