In 2015, a research project titled "Super Diverse Streets", funded by the Economic and Social Research Council (ESRC), was undertaken by the LSE. Led by urban ethnographer Suzanne Hall, the project sought to "explore how urban retail economies and spaces are shaped by and shape migrant practices".[6] Four streets were selected to be studied by the project: Rookery Road in Birmingham, Stapleton Road in Bristol, Cheetham Hill in Manchester, and Narborough Road. These four streets were selected for their ethnic diversity and their deprived urban locale.[6] After surveying a sample of shopkeepers from each of the four streets, the project concluded that Narborough Road's 108 surveyed proprietors came from a total of 22 countries of birth, over four continents.[1][4] The street was thus named the most diverse in the UK.[2][4]