Since his freshman season in high school, Ball has drawn the attention of national sports outlets and established a large social media following.[90] By 2017, many analysts were calling him a celebrity.[90][91] Ball has a role in the Facebook Watch reality show Ball in the Family, which was launched in August 2017 and documents the lives of his family members.[92][93][94] On June 26, 2017, Ball appeared on a segment of WWE Raw with members of his family, during which he told his father, "Beat that nigga ass!"[95] The WWE later apologized for his "inappropriate language."[96] Ball is the subject of a rap single titled Melo Ball 1 and released by his brother, Lonzo, on September 8, 2017.[97]