Three years after the shutdown of GEBN, the company, together with several other junk food giants, was revealed to be behind an initiative in China called "Happy 10 Minutes," funded through a shadowy group called the International Life Sciences Institute (ILSI). The aim of the initiative was to address decades of research on diet-related diseases, such as Type 2 diabetes and hypertension, by promoting physical exercise to the population but avoiding discussion of the link between such diseases and junk foods, including sugary drinks.[119][120] ILSI through the 1980s and 1990s had been promoting the tobacco industry's agenda in Europe and the United States.[121]