This decline was expected by BronyCon staff and was attributed to taking place in July, rather than the traditional August.[24] However, despite the assurance that moving back to August would "fix" the drop in attendance, the ninth BronyCon took place on August 11–13, 2017, and continued the decline, hosting 6,319 attendees,[3] a further 17% drop from the previous year; the event still brought an estimated US$3.5 million in revenue to the city, according to Visit Baltimore.[4] The tenth and penultimate BronyCon convention which ran from July 27–29, 2018 in Baltimore dropped attendance further, reaching only 5,465 attendees and was a decrease of roughly 14% compared to the previous year.