In spring 2001, Playhouse Disney introduced a new on-air graphics package produced by motion graphics company Beehive;[2] actress Allyce Beasley began serving as the U.S. block's promo announcer at this time, a capacity she would hold until March 19, 2007. On June 25, 2001, Disney-ABC Cable Networks Group (now Disney-ABC Television Group) announced plans to launch Playhouse Disney Channel, a companion digital cable and satellite channel that would have served the same target audience as the Disney Channel block;[3][4] plans for the network were later scrapped, although Disney-ABC International Television would launch dedicated Playhouse Disney Channels in international markets (including Canada and Latin America) between 2002 and 2007. Coinciding with Disney Channel's on-air rebranding, in 2002, the block introduced a stylized version of Disney Channel's logo (designed by CA Square, and featuring an outline of Mickey Mouse's head as its centerpiece), as well as a mascot named Clay, an anthropomophic clay figure who often used the catchphrases "It's true!" and "Are you with me?"