His death triggered reactions around the world, creating unprecedented surges of Internet traffic and a spike in sales of his music.[6] A televised memorial service, held at the Staples Center in Los Angeles, was viewed by an estimated 2.5 billion people globally.[7][8][9] In 2010, Sony Music Entertainment signed a US$250 million deal with Jackson's estate to retain distribution rights to his recordings up until 2017 and to release seven posthumous albums over the following decade.[10][11]