Carolina holds an in-state rivalry with fellow Tobacco Road school, North Carolina State University. Since the mid-1970s, however, the Tar Heels have shifted their attention to Duke following a severe decline in NC State's basketball program (and the resurgence of Duke's basketball program) that reached rock bottom during Roy Williams' tenure as evidenced by their 4–36 record against the Tar Heels. The Wolfpack faithful still consider the rivalry the most bitter in the state despite the fact that it's been decades since Tar Heel supporters have acknowledged NC State as a rival.