In 2017, Wish was the most downloaded e-commerce application in the United States.[1] It signed a multi-year partnership with the NBA's Los Angeles Lakers.[5][6] Wish conducted a World Cup campaign in 2018, that featured Neymar Junior, Paul Pogba, Tim Howard, Gareth Bale, Robin Van Persie, Claudio Bravo and Gianluigi Buffon.[7]