Kindness Day UK and World Kindness Day are on 13 November every year and celebrated and promoted by the UK members of the World Kindness Movement.[5] On this date the Kindness Day UK campaign's mission is to make everyone in the UK carry out an act of kindness and take a small ‘pause for kindness’[6] to value its importance. As an overall mission, the Kindness Day UK campaign aims to make kindness to people, animals and the environment a bigger part of day-to-day life in the UK.[7][8]