Bi-directional communication with customers - Resulting in increased feedback, identification of customer needs, and a customer-focused product development Reduced Communication Barriers - Easily introduce messaging to customer audience regarding new products, Public relations strategies, or Damage control (news) Identify, engage, and leverage Advocates - Allow enthused and loyal customers to benefit your overall marketing through Word of mouth and Knowledge Management that reduces the load on your internal support mechanisms (particularly for tech products). Gaining Trusted Advisor Status - Reduced skepticism towards your marketing message as a result of a demonstrated openness, transparency, and commitment to customer focus through Community Marketing involvement. Results in an "ownership" of the discussion surrounding a product/service that reduces negativity and positions the providing company as a resource, rather than simply a vendor.