The face character is portrayed as a hero relative to the heel wrestlers, who are analogous to villains.[2] Not everything a face wrestler does must be heroic: faces need only to be clapped or cheered by the audience to be effective characters. When the magazine Pro Wrestling Illustrated went into circulation in the late 1970s, the magazine referred to face wrestlers as "fan favorites" or "scientific wrestlers," while heels were referred to as simply "rulebreakers."