The teaser, which is the first to feature footage shot for the new season, is a "commercial" for the newly-built Starcourt Mall, one of the main settings for the season's events.[57][58][59] The "commercial" lists some of the stores found in the mall[60] as well as restaurants in the "state-of-the-art" food court, and closes with Steve (Joe Keery) and Robin (Maya Hawke) saying "Ahoy!" during a short plug for one of the food court's establishments, an ice cream parlor called Scoops Ahoy.[57][58][59] On December 9, 2018, during an appearance at the 2018 Comic Con Experience at the São Paulo Expo in São Paulo, Brazil, Noah Schnapp, Sadie Sink, and Caleb McLaughlin presented a new teaser which revealed the titles of the eight episodes in the new season.[61] Hours later, the teaser was released online across all of the official Stranger Things social media accounts.[62][63] On December 31, pedestrians in New York City's Times Square noticed a video playing on a loop advertising a special announcement "sponsored" by the Starcourt Mall.[64][65] According to the video, the announcement was slated to be aired on the fictional ABC network affiliate WIYZ.[64] At midnight EST, Netflix released a new teaser announcing the release date of the season to be July 4, 2019.[66][64][65] The teaser utilized footage from Dick Clark's New Year's Rockin' Eve 1984, specifically the countdown to the New Year.