7 Up (stylized as 7up outside the U.S.) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by PepsiCo in the rest of the world. The U.S. version of the 7 Up logo includes a red-orange circle between the "7" and "Up"; this red-orange circle has been animated and used as a mascot for the brand as Cool Spot.