Apple TV+ is an over-the-top ad-free subscription video on demand web television service of Apple Inc. that debuted on November 1, 2019.[2] It was announced during their March 25 Apple Special Event held at Steve Jobs Theater,[3][4] where celebrities involved with Apple TV+ projects appeared on-stage for the announcement, including Jennifer Aniston, Oprah Winfrey, Steven Spielberg and Jason Momoa.[5][6][7]