Evolutionary analysis of sex differences in reproductive strategies can help explain the importance of smell in sexual arousal due to its link to immunological profile and offspring viability.[12] This is because olfactory cues may be able to trigger an incest avoidance mechanism by reflecting parts of an individual's genetic equipment. In one study, males rated visual and olfactory information as being equally important for selecting a lover, while females considered olfactory information to be the single most important variable in mate choice. Additionally, when considering sexual activity, females singled out body odour from all other sensory experiences as most able to negatively affect desire.[13]