He is an enrolled member of the Standing Rock Sioux Tribe[2][3] and is an active philanthropist to his Lakota people on the reservation. He has written, directed and acted in a number of advertisements as the role of "Uncle Drew", which became a feature film in 2018. He has starred as himself in Kickin' It (2012) and has done voicework in We Bare Bears (2016) and Family Guy (2018).