CIC's name lived on in its video division, which became directly managed as a joint venture of Paramount Home Video and MCA Videocassette, Inc. (later MCA Home Video and MCA/Universal Home Video). CIC Video survived until 1999, when Universal purchased PolyGram Filmed Entertainment and reorganized its video division (which was a joint venture with what is now Sony Pictures Home Entertainment, and remains so to this day) under the Universal name, while Paramount took over full ownership of CIC Video and merged it under its own video division.