StartMeUp Ryerson also hosts the annual $25,000 Slaight Communications Business Plan Competition where entrepreneurial students enter their business plan into a competition for the chance to win $25,000. The most recent winner Hailey Coleman, CEO of Damn Heels, went on to be a successful contestant on CBC's Dragons' Den. Other past winners to gain significant traction and start up success include: Jay Manara from Rock Parlor Clothing Co.