A significant drop in customers using the lift occurred during World War II, due to increasing ticket prices caused by increased electricity costs and irregular ferry services. Initially it was planned to increase prices by ½d, but prices were eventually increased by 1d in 1941, resulting in tickets for military employees costing 1½d and those for other clients costing 2d.[11][2] In February 1941, 18,224 people were transported, resulting in a profit of £128.19s.8d.