Plakatstil turned away from the complexity of Art Nouveau and propagated a more modern outlook on poster art. Famous Plakatstil artists include Ludwig Hohlwein, Edmund Edel [de], Ernst Deutsch-Dryden [de], Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich [de], Karl Schulpig [de] and Hans Rudi Erdt.[3] A later master of the Sachplakat was Otto Baumberger.