The original AMX full-scale models were developed in 1965 by AMC's advanced styling studios under the direction of Charles Mashigan.[1] The two-seat AMX was "big hit on the auto show circuit in 1966" and featured a rumble seat that opened out from the rear decklid for extra passengers called a "Ramble" seat. AMC executives saw the opportunity to change consumers' perceptions of the automaker from Romney's economy car image, to the realities of the new marketplace interested in sporty, performance-oriented vehicles. Robert B. Evans requested a car like the AMX to be put into production quickly.[11]