According to gender studies expert Leta Hong Fincher, the Chinese government has offered Uyghur couples incentives to have fewer children, and for women to marry outside of their race.[115] According to the outreach coordinator for the U.S.-based Uyghur Human Rights Project,[116] Zubayra Shamseden, the Chinese government "wants to erase Uighur culture and identity by remaking its women."[117]