The Western Tower is due for completion in 2018 and will complete the development.[30] 2018 saw several brands make their Middle Eastern debut. Korean beauty brand Etude House launched in Dubai,[31] while organic beauty and skincare brands Aveda [32] and Tromborg opened in Kuwait.[33] Also making their regional debut at Kuwait's new Avenues Phase IV extension were Swedish fashion brand Monki,[34] Blaze Pizza [35] and Cleo Mediterráneo[36] Spontini,[37] and new entertainment concept TekZone.[38] Luxury Home Fragrance brand Dr. Vranjes[39] made its first Middle East foray later that year.