Coca-Cola first entered the Chinese market in the 1920s and opted for a localized name "蝌蝌啃蜡" (Ke-Ke Ken-La), but the name sounded like chewing wax blocks, resulting in poor product sales. In the 1930s, the new localized name "可口可樂（可口可乐）" (Ke-kou ke-le), which means "Tasty and Fun", was replaced, taking into account the effects of syllable translation and meaning translation, so that the sales of the product increased and became a good translation case.[87][88] The story introduction from Coca-Cola mentions that Chiang Yee provided the new localized name, [89]but there are also sources that the localized name appeared before 1935, [90] or that it was given by someone named Jerome T. Lieu who studied at Columbia University in New York.[91]