Trafford is a prosperous area, with an average weekly income of £394, and apart from Manchester it is the only borough in Greater Manchester to be above the national average for weekly income and is on average the highest in the county. Media, advertising and public relations have been identified as growth industries in Greater Manchester and are concentrated in Manchester and Trafford.[52] Average house prices in Trafford are the highest out of all the metropolitan boroughs in Greater Manchester, 45% higher than the average for the county.[53]