The Design Indaba Conference has been held in Cape Town since 1995, biannually until 2001 and annually since then. Speakers at the conference represent a broad spectrum of design and the creative industries, with a focus on international thought leadership and innovative problem solving,[16] in keeping with the company ethos of "A better world through creativity". Alongside professionals from traditional design disciplines such as architecture, product design, graphic and communication design, fashion, furniture design, design thinking and design education, the programme of recent years has included chefs, musicians, visual artists, filmmakers and founders of creative businesses on the list of Design Indaba speakers.[17] Together the three-day Cape Town conference and simulcast host 4,500 people.[18]