The phrase is also the origin of the name of German carmaker Audi. Founder August Horch had left his previous company, Motorwagenwerke, after a dispute with partners and founded a new company on 16 July 1909, initially named the August Horch Automobilwerke GmbH. His former partners sued him for trademark infringement, and the German Reichsgericht (Supreme Court) ruled that the Horch brand belonged to his former company.[8] Horch therefore called a meeting with close business friends Paul and Franz Fikentscher, to come up with a new name for the company.