Waugh employs the Latinate term "pulchrism" (which dates to The Athenaeum[8] and journals of John Barton[9]) to describe his work; he defines the term as an artistic theory that idealizes beauty as the purpose of art.[10] Pulchrism, as Waugh describes it, contrasts with the stuckism movement and the celebration of ugliness which he claims took place in Modernism.[11]