As a businesswoman,[8] Sheikha Hend is a published journalist within newspapers and international magazines, and an author of the book, The Black Book of Arabia[9] and the Editor-in-Chief of a luxury fashion publication, Velvet Magazine.[10] She sits on the advisory board at CFD Dubai,[11][12] and International Dubai Fashion Week[13] is under her Patronage.[14] Other duties include being a Member of the Sharjah Chamber of Commerce,[15] and she is also an active charity supporter[16][17] and philanthropist.[18]