Value-centered strategic intent: Where do you intend the organization to be in the foreseeable future and what principles will guide the journey? Value proposition: What is the Value Propositions (market, Value experience, Offerings, Benefits, Alternatives and Differentation and Proof) and how is it congruent with the Strategic Intent? Value-focused operating model: What are the ‘How’ factors (organization, process and so on) for the operationalization of the Value Proposition to achieve the strategic Intent?