George Gallup (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey, in 1935.[18][19] Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters.[20] Gallup also refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.[18][21]