Zapier provides workflows to automate the use of web applications together. It is often described as a translator between web APIs,[4] helping to increase worker productivity by saving time through automation of recurring tasks, and business processes such as lead management.[5][6] Through an interface in which users can set up workflow rules to determine how its automations function,[5] it orchestrates flow of data between tools and online services that wouldn't otherwise communicate with one another.[4][7] For example, when a new business lead is added to a Google Sheets spreadsheet, that lead can be automatically entered in Salesforce and assigned to a sales representative.