On January 6, 2006, Nickelodeon launched New Game of the Week, which was a service that showcased an Adobe Flash game based on Nickelodeon content. The first New Game of the Week was Jimmy Timmy Power Hour 2: Co-Pilot Chaos, based on Jimmy Neutron from The Adventures of Jimmy Neutron: Boy Genius and Timmy Turner from The Fairly OddParents.[9] When the service was launched, Nick.com had over 228 million game plays in the same fiscal quarter, which was partially attributed to New Game of the Week.[10] A new game was showcased every Friday.[9] The New Game of the week of the year has had many wins on their SpongeBob games, such as Bikini Bottom Bust Up, Dunces and Dragons, Invasion of the Lava King, and more.