In 2000, Viacom sensed redundancy among its TNN and CMT properties and, catalyzed by its acquisition of the rights to World Wrestling Federation (WWF, now WWE) programming, decided to refocus TNN.[1] The network was renamed The National Network on September 25 (later The New TNN) and reformatted to compete with TNT, TBS, and USA Network by attracting viewers in the 18 to 49-year-old demographic.[13] Prior to 2000, over half of TNN's viewers were 55 years old and over.