The Googlization of Everything, a book published in March 2011 by Siva Vaidhyanathan, provides a critical interpretation of how Google is disrupting culture, commerce, and community. In Vaidhyanathan's own words "the book will answer three key questions: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states?". Siva Vaidhyanathan defines Googlization as how "...since the search engine first appeared and spread through word of mouth for a dozen years, Google has permeated our culture...Google is used as a noun and a verb everywhere from adolescent conversations to scripts for Sex and the City".