In March 2018, editor George Osborne initiated a redesign of the paper, which featured a dropping of the 'London' from the paper's title in a signal of the paper's ambition to have greater national and international influence.[26] The paper also introduced more colourful "sign-posting" for different sections such as news, comment, and business, as it was noted by Osborne that it had not been "easy" to find them inside the paper previously.[26] The masthead was also redesigned with a new font, and emojis were added to the paper's five-day weather forecast.[27]