After the success of the September 2018 All In event,[2] a group known as The Elite (Cody, The Young Bucks, and Kenny Omega), the driving forces behind the event, used the positive response from All In to pursue further events with backing of businessmen Shahid Khan and Tony Khan.[3][4][5] On November 5, 2018, several trademarks were filed in Jacksonville, Florida, among them were "All Elite Wrestling (AEW)" and "Double or Nothing", leading to speculation of a formation of a promotion and the name of the promotion's first event.[6][7][8]