Other findings, however, saw a strong presence of transformational and/or transactional leadership in China, India, Kenya, and the U.S.[14] Allocentrists, similar to collectivists, respond more positively to transformational leadership because they unite individuals around a common goal. Idiocentrists (individuals found in individualistic cultures) are more amenable to transactional leaders who reward individuals for hard work and success and less amenable to leaders who encourage group work and reduce individual identity.