Some shock sites have also gained their own subcultures and have become internet memes on their own. Goatse.cx featured a page devoted to fan-submitted artwork and tributes to the site's hello.jpg, and a parody of the image was unwittingly shown by a BBC newscast as an alternative for the then-recently unveiled logo for the 2012 Summer Olympics. A 2007 shock video known as 2 Girls 1 Cup also quickly became an Internet phenomenon, with videos of reactions, homages, and parodies widely posted on video sharing sites such as YouTube.