Over the next 20 years, Panke worked his way up through the company, working in nearly every department: he served as the chairman of the management board at BMW (UK) Capital PLC,[1] and as Chairman and CEO of BMW (US) Holding Corporation from 1993 to 1996, he managed the US manufacturing facility that was responsible for building, as well as corporate planning, organisation, staff, IT, finance and sales.[2] From 1996 to 1999, his tasks focused on Human Resources and Information Technology.[8] From 1999 to 2002, he served as a member of the board of management responsible for finance.[8]