In October 2011, Dan Houser told Famitsu that Rockstar Games was intentionally avoiding developing games in the first-person shooter genre, because "it is in our DNA to avoid doing what other companies are doing [...] the goalpoint of Rockstar is to have the players really feel what we're trying to do."[28][29] Houser went on to say "Our games up to now have been different from any genre that existed at the time; we made new genres by ourselves with games like the GTA series. We didn't rely on testimonials in a business textbook to do what we've done. [...]