Rabbi Yitzchak Schochet, a leading British rabbi and a rival of Boteach's,[38] called Boteach's attempts to reach out to Messianic Jews "self-delusional",[39] and Rabbi Immanuel Schochet of Toronto, Yitzchak Schochet's father, banned the book to Orthodox Jewish readers. "It is forbidden for anyone to buy or read this book," he said in an interview.[40]