The music video for the song has become the basis for the "Rickrolling" Internet meme, leading the song to also be referred to as "The Rickroll Song". In 2008, Astley won the MTV Europe Music Award for Best Act Ever with the song, as a result of collective voting from thousands of people on the Internet, due to the popular phenomenon of Rickrolling.[7] The song is considered Astley's signature song and it is often played at the end of his live concerts.