In 2010, Pinnacle Airlines Corp. considered moving its headquarters to Downtown Memphis and to Olive Branch, Mississippi, and the airline also considered keeping the headquarters in its current location. Pinnacle selected Downtown Memphis, and on October 8, 2010, the airline held a celebration for its decision to move into One Commerce Square in Downtown Memphis. The Center City Commission, the City of Memphis, and Shelby County gave out $10 million in incentives, including free parking, to convince Pinnacle to move to Downtown Memphis.[10]