Little consistency exists in the English-speaking world for the name of this food. North American English uses "chips", though Canadians may also call French fries, especially thick ones, "chips" as well. "Crisps" may be used for thin fried slices made from potato paste.[41] An example of this type of snack is Pringles, which chooses to market their product as "potato crisps" even in the United States.[41]