Leaders of successful data governance programs declared in December 2006 at the Data Governance Conference in Orlando, FL, that data governance is between 80 and 95 percent communication."[12] That stated, it is a given that many of the objectives of a Data Governance program must be accomplished with appropriate tools. Many vendors are now positioning their products as Data Governance tools; due to the different focus areas of various data governance initiatives, any given tool may or may not be appropriate, in addition, many tools that are not marketed as governance tools address governance needs and demands.