Although, visual and auditory mental images are reported as being the most frequently experienced by people[68][69] and even with visual images remaining the most extensively researched and documented in scientific literature,[70][71][72] the term "creative visualization" is far less frequently used in scientific, peer-reviewed, and scholarly publications than the term guided imagery, which research authors commonly use to indicate the generation, maintenance, inspection, and transformation of mental imagery across all modalities, and to refer exclusively and specifically to the processing of visual imagery. Also, some authors use the term "creative visualization" interchangeably with "guided imagery". Meanwhile, others refer to guided imagery in a way to indicate that it includes creative visualization.[73][74][75]