In 1997, his production company Magic Johnson Entertainment signed a deal with Fox.[173] In 1998, Johnson hosted a late night talk show on the Fox network called The Magic Hour, but the show was canceled after two months because of low ratings.[174] Shortly after the cancellation of his talk show, Magic Johnson started a record label. The label, initially called Magic 32 Records, was renamed Magic Johnson Music when Johnson signed a joint venture with MCA in 2000.