Technology brokering requires companies to be strong in two areas.[1]:2 As Andrew Hargadon, technology brokering’s founder, summarized: "Firstly, the company must have the ability to bridge distant communities, usually when a company can move easily across a range of different markets they have a better view of how technologies can be used in new ways. Secondly, technology brokering involves creating new markets and industries from innovative combinations of existing technology. These two strengths are difficult to have simultaneously because the strong ties the companies have with customers and supplies in one industry prevent the company from moving easily into other markets and experimenting with new ideas."[1]:2 Yet, when a company is able to combine these two strengths it can result in being the first to experience technological advances.