Even with the family's mainstay show Keeping up with the Kardashians, some have said the family has "no real skills beyond 'being famous for being famous.'"[12] Vogue stated the Kardashians have "...proved that although they were 'famous for being famous' in the 2000s, in the 2010s they became a cultural force to be reckoned with."[7] They were given keys to Beverly Hills on September 2, 2010, intentionally arranged to match the area's zip code of 90210.[13]