Customer experience can be defined as the internal and personal responses of the customers that might be line with the company either directly or indirectly. Creating direct relationships in the place where customers buy, use and receive services by a business intended for customers such as instore or face to face contact with the customer which could be seen through interacting with the customer through the retail staff.[6] We then have indirect relationships which can take the form of unexpected interactions through a company's product representative, certain services or brands and positive recommendations or it could even take the form of “criticism, advertising, news, reports” [6] and many more along that line.[6]