Hall says that for monochronic cultures, such as the American culture, "time is tangible" and viewed as a commodity where "time is money" or "time is wasted." John Ivers, a professor of cultural paradigms, agrees with Edward Hall by stating, "In the market sense, monochronic people consume time."[6] The result of this perspective is that monochronic cultures place a paramount value on schedules, tasks, and "getting the job done."[full citation needed]