The Jeddah Season Festival is an annual series of events that endeavors to showcase Jeddah as a prominent global city and establish it as the prime destination for tourism and entertainment in Saudi Arabia. Launched as part of the "Saudi Seasons 2019" program, the festival is one of 11 such celebrations held throughout the year in the Kingdom. Its primary objective is to promote Jeddah's vibrant culture and heritage, attract tourists from around the world, and provide a platform for local businesses and artists to showcase their talents.