In 1923, Lord Beaverbrook, owner of the Daily Express, bought Hulton's newspapers, although he sold them shortly thereafter to the Daily Mail's owner Lord Rothermere, with the exception of the Standard. It became a staunchly Conservative paper, harshly attacking Labour in 1945 in a high-profile campaign that backfired. In the 1960s, the paper was upstaged by The Evening News, which sold over 1 million copies nightly.