The temple follows Vadakalai tradition of worship. Six daily rituals and many yearly festivals are held at the temple, of which the Vaikasi Brahmotsavam during the Tamil of Vaikasi (during May - June), and Vaikuntha Ekadashi during Margazhi (December - January) being the most prominent. The temple is maintained and administered by the Hindu Religious and Endowment Board of the Government of Tamil Nadu.