Rice had criticized Israeli Prime Minister Benjamin Netanyahu for agreeing to speak to Congress about Iran's nuclear program without coordinating with the Obama administration.[44] Boteach apologized quoting that the disagreement was over policy and he did not intend a personal attack.[45] Speaking to CNN, Boteach said the purpose of the ad was to bring attention to his perception that the United States government has ignored genocides in the past, and continues to do so.[46]