Originally showcased in 1958[2] at Expo 58 in Brussels, Belgian waffles were introduced to North America by a Belgian named Walter Cleyman at the Century 21 Exposition in Seattle in 1962, and served with whipped cream and strawberries.[3] The waffles were further popularized in the United States during the 1964 New York World's Fair[1] at Flushing Meadows Park. The waffle was introduced by Maurice Vermersch of Brussels, Belgium, and was named the Bel-Gem Waffle. Largely based on a simplified recipe for the Brussels waffles, Vermersch decided to change the name upon observing that many Americans could not correctly identify Brussels as the capital of Belgium.[4][5] These waffles were served with whipped cream and strawberries, and retailed for a dollar.[2]