Ahmad started his career in 1980, after his release from jail and joined Jang Media Network and held a senior position in the Network. Ahmad is currently serving as Director of Elections, Investigations, Special Projects, and Research (EISPAR) for the Geo News Network (GNN). Iftikhar Ahmad also hosted interview show Jawab Deyh (or in English "Answerable!") on Geo News TV channel for over 10 years.