After choosing a brand, and selecting to participate in the WWE Draft, or using a default roster, players then start a calendar year of hiring and managing Superstars and Divas, booking matches, establishing rivalries, and other options to try and win WWE fans to support your brand. Players must manage finances, contract or release Superstars & try to make better matches than their rival brands. At the end of the year at WrestleMania, Vince McMahon will give The General Manager of the Year award to the show that was able to hold the most fans.[citation needed]