The extraordinary potential of radio news showed itself in 1930, when CBS suddenly found itself with a live telephone connection to a prisoner called "the Deacon", who described, from the inside and in real time, a riot and conflagration at the Ohio Penitentiary; for CBS, it was "a shocking journalistic coup".[37] Yet as late as 1934, there was still no regularly scheduled newscast on network radio; "most sponsors did not want network news programming; those that did were inclined to expect veto rights over it."[38] There had been a longstanding wariness between radio and the newspapers as well; the papers had rightly concluded that the upstart radio business would compete with them in both advertising dollars and news coverage.