Clow revived the tabloid in 1930 and the new incarnation covered more general vice and ran splashy, highly sensationalized features on sex, drugs, gang violence and crime. This was possibly the first time a gossip magazine had made real efforts to attract readers who weren't members of the elite classes; it didn't presume its readers had a close familiarity with any given social or professional world. In 1932, New York City banned newsstands from selling the racy tabloid, and it appears to have folded sometime around 1933.