On 6 May 2015, the European Union announced the adoption of its "Digital Single Market" strategy, which would amongst other changes, aim to end the use of "unjustified" geo-blocking between EU countries, arguing that "too many Europeans cannot use online services that are available in other EU countries, often without any justification; or they are re-routed to a local store with different prices. Such discrimination cannot exist in a Single Market."[21][22] However, proposals issued by the European Commission on 25 May 2016 excluded the territorial licensing of copyrighted audiovisual works from this strategy.[23][24]