Based on the original The Voice of Holland, and part of The Voice franchise, it has aired nine series and aims to find currently unsigned singing talent (solo or duets, professional and amateur) contested by aspiring singers, drawn from public auditions. The winners receive a recording contract with Polydor Records. Winners of the nine series have been: Leanne Mitchell, Andrea Begley, Jermain Jackman, Stevie McCrorie, Kevin Simm, Mo Adeniran, Ruti Olajugbagbe, Molly Hocking and Blessing Chitapa.