Five completed cars were produced before the US$2,000,000 development program was canceled. The original projection by AMC called for building 5,000 AMX/3s per year, but the estimated retail price kept increasing.[110] The AMX/3 was "beautiful and sleek, the kind of car that would have made hearts race in the day" and was to be a "flagship or halo car" to lure customers to AMC dealerships, "where they often end up other, more practical models."[111] However, escalating costs and pending bumper regulations put a stop to the mid-engined AMX/3.[3]