Naoya Fujiwara (藤原 直哉, born 1965), Japanese shogi player Rika Fujiwara (born 1981), Japanese tennis player Sotaro Fujiwara (藤原 崇太郎, born 1998), Japanese judoka Toshio Fujiwara (born 1948), Japanese kickboxer Sakuhei Fujiwhara (1884 – 1950), Japanese meteorologist Shiho Fujiwara (藤原 志保, born 1971), Japanese ice hockey player