Since 2003, similar to the Fantasy Bra, one or more models are chosen to wear the "Swarovski Outfit" and the "Swarovski Wings" every year. The first Swarovski items that were shown on the runway were given to Alessandra Ambrosio. Victoria's Secret had worked with Swarovski for 9 years prior to the Swarovski items worn on the runway in 2011.[174]