In 2019, the BBC's political editor Laura Kuenssberg incorrectly described shitposting as "political parties or campaign groups make an advert that looks really rubbish and people share it online saying, 'Oh I can't believe how shit this is' then it gets shared and shared and shared and shared and they go, 'Ha ha ha, job done.'" The Financial Times said the correct description of shitposting was "posting ostentatiously inane and contextless content to an online forum or social network with the effect of derailing discussion". It gave the example of Liberal Democrat leader Jo Swinson's being forced to deny she had killed squirrels for fun after online trolls made up a story about her having done so.[17][18]