While discussing these new coinages, Sali Tagliamonte, associate professor of linguistics at the University of Toronto, observed that young women in North America were ahead of young men as influencers.[62] The use of the word to indicate an underwear phenomenon has shown up in serious mainstream news media,[63][64] sometimes in reference to the pop stars who made the fashion trend popular.[64] Wayne Glowka, member of the Georgia College and State University faculty and head of the New Word Committee of the Dialect Society, said about the happening, "Language is just going on its merry way, creating many new words.