The Qatar Cinema Company was founded in 1970, which built a number of movie theaters showing foreign films.[1] There has been little development of the Qatari film industry,[28] though that may be set to change since the founding of the Doha Film Institute in 2010, which aims to bring together all of the country's film making initiatives and projects.[29] Qatar also hosted an annual Doha Tribeca Film Festival launched in 2009 but was discontinued in 2012.[29] Doha Film Institute was created by Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani's initiative in 2010 to primarily foster a film culture and industry for Qatar's 2030 vision of a knowledge based economy but also to alternatively enhance the region's film industry.