By the 1980s, American professional wrestling was undergoing seismic and rapid change. The old, NWA-sanctioned system of separate, regional "territory" promotions[7] was collapsing under increasing competitive pressure from Vincent K. McMahon's World Wrestling Federation (WWF, now WWE) — itself a family-owned territory promotion covering the northeastern U.S. — which was aggressively expanding into a nationwide promotion. Crockett had similar expansion goals, envisioning a united NWA through JCP's buyout of or merger with all of the NWA's regional promotions.