Håkan Hvitfelt conducted surveys in the 1990s to research the Swedish public's attitudes towards Islam. He found that the majority of Swedes had "a rather or very negative attitude to Islam" and considered Islam "incompatible with democracy, oppressive against women, and expansive" in nature. Hvitfelt claimed that media was largely responsible for negative attitudes.[12] Attitudes towards Islam and Muslims in the late 90's and early 21st century have improved but according to Otterbeck, "the level of prejudice was and is still high."[6]