On 17 April 2012, Oakley's CEO Colin Baden stated that the company has been working on a way to project information directly onto lenses since 1997, and has 600 patents related to the technology, many of which apply to optical specifications.[52] On 18 June 2012, Canon announced the MR (Mixed Reality) System which simultaneously merges virtual objects with the real world at full scale and in 3D. Unlike the Google Glass, the MR System is aimed for professional use with a price tag for the headset and accompanying system is $125,000, with $25,000 in expected annual maintenance.[53]