The popularity of the provocative Dallas Cowboys Cheerleaders in the 1970s established the cheerleader as an American icon of wholesome sex appeal. An entire subgenre of sexploitation films emerged, with titles such as The Swinging Cheerleaders (1974) and Cheerleaders's Wild Weekend (1979), plus countless pornographic films starting with Debbie Does Dallas in 1978. As a result, the uniform remains an American favorite for Halloween costumes, costume parties, exotic dancers, specialty prostitutes, and role-playing couples.