The generally conservative GWR made other improvements in the years before the World War I such as restaurant cars, better conditions for third class passengers, steam heating of trains, and faster express services. These were largely at the initiative of T. I. Allen, the Superintendent of the Line and one of a group of talented senior managers who led the railway into the Edwardian era: Viscount Emlyn (Earl Cawdor, Chairman from 1895 to 1905); Sir Joseph Wilkinson (general manager from 1896 to 1903), his successor, the former chief engineer Sir James Inglis; and George Jackson Churchward (the Chief Mechanical Engineer). It was during this period that the GWR introduced road motor services as an alternative to building new lines in rural areas, and started using steam rail motors to bring cheaper operation to existing branch lines.[1]