Positive face, according to Brown and Levinson, is "the positive consistent self-image or 'personality' (crucially including the desire that this self-image be appreciated and approved of) claimed by interactions".[1] Many studies examine complimentary language in relation to gender because of the noticeable differences in compliment topic, explicitness, and response depending on gender of the speaker as well as the gender of the addressee. Analysts use these studies to demonstrate their theories about inherent differences between the genders and the societal impact of gender roles.