A poll of American registered voters conducted by Morning Consult in July 2020 showed that cancel culture, defined as "the practice of withdrawing support for (or canceling) public figures and companies after they have done or said something considered objectionable or offensive," was common: 40% of respondents said they had withdrawn support from public figures and companies, including on social media, because they had done or said something considered objectionable or offensive, 8% having engaged in this often. Behavior differed according to age, with a majority (55%) of voters 18 to 34 years old saying they have taken part in cancel culture, while only about a third (32%) of voters over 65 said they had joined a social media pile-on.[33] Attitude towards the practice was mixed, with 44% of respondents saying they disapproved of cancel culture, 32% who approved, and 24% who did not know or had no opinion.