Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.[262][263][264][265][266] On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report.[267] Boston Consulting Group has ranked Apple as the world's most innovative brand every year since 2005.[268]