Marrakech has the largest traditional markets in Morocco and the image of the city is closely associated with its souks. They represent a mix of Berber and Arab heritage: for example, while the city was founded by a Berber dynasty (the Almoravids) and most of the city's inhabitants were of Berber origin, the names of most professions and of the souks specialized in them are from Arabic.[11] Paul Sullivan cites the souks as the principal shopping attraction in the city, describing it as "a honeycomb of intricately connected alleyways, this fundamental section of the old city is a micro-medina in itself, comprising a dizzying number of stalls and shops that range from itsy kiosks no bigger than an elf's wardrobe to scruffy store-fronts that morph into glittering Aladdin's Caves once you're inside."[12] Historically the souks of Marrakech were divided into areas of retail, including leather, carpets, metalwork, pottery, etc.