Many experts denounce the "hard" paywall because of its inflexibility, believing it acts as a major deterrent for users. Financial blogger Felix Salmon wrote that when one encounters a "paywall and can’t get past it, you simply go away and feel disappointed in your experience."[26] Jimmy Wales, founder of the online encyclopedia Wikipedia, argued that the use of a "hard" paywall diminishes a site's influence. Wales stated that, by implementing a "hard" paywall, The Times "made itself irrelevant."[2] Though the Times had potentially increased its revenue, it decreased its traffic by 60%.[3]