Pavement, Yo La Tengo, the New Pornographers, Spoon, Ted Leo & the Pharmacists, Guided By Voices, Kurt Vile, Cold Cave, Fucked Up, Liz Phair, Shearwater, Superchunk, Come, Times New Viking, Belle & Sebastian, Cat Power, Chavez, Perfume Genius, Harlem, and Guitar Wolf were amongst the participants. During the event Many of the artists stated their opinions and admiration of Matador. Damian Abraham, of Fucked Up, said that not only did Matador give them credibility as a band but also, "There were a lot of people who thought of us as that band with the swear word that yells, but Matador signing us was like, 'No, no, no, it's okay -- give it a second look.'