The developers felt that everything else needed a new approach, while only the driving portion of Road Rage was worth keeping;[7] in Hit & Run, enhanced traffic artificial intelligence is introduced, which makes computer-controlled vehicles react better to the player's driving. The internal development name for "The Simpsons: Hit & Run" was simply "Simpsons", as referenced by the executable file of the game.[8] They also decided to add an exploration element to the game to make players get out of the car and navigate the area on foot, so that the game offered a better experience of Springfield.[7]