The creation of a "serious" Sunday magazine was part of a massive overhaul of the newspaper instigated that year by its new owner, Adolph Ochs, who also banned fiction, comic strips and gossip columns from the paper, and is generally credited with saving The New York Times from financial ruin.[4] In 1897, the magazine published a 16-page spread of photographs documenting Queen Victoria's Diamond Jubilee, a "costly feat" that resulted in a wildly popular issue and helped boost the magazine to success.[5]