Although Disney's main marketing push was not set to begin until November 2009, positive word-of-mouth promotion created demand for merchandise well in advance of the film.[51] Princess Tiana costumes were selling out prior to Halloween 2009, and a gift set of Tiana-themed hair-care products from Carol's Daughter sold out in seven hours on the company's website.[51] Other planned merchandise includes a cookbook for children and even a wedding gown.[51] Princess Tiana was also featured a few months before the release in the Disney on Ice: Let's Celebrate! show.[52] The film itself was promoted through advertisements, including one from GEICO where Naveen, as a frog, converses with the company's gecko mascot.[53]