White Lion Records is a reggaeton, Latin Music, Latín reggae and urbano record label established by Elías de León with the release of the album No Mercy by Daddy Yankee in 1995.[1] The label would temporarily change its name to 'Boricua Guerrero' from 1996-2001 until reestablishing as White Lion Records with the releases of Maicol y Manuel's "Como En Los Tiempos De Antes" and the compilation "Planet Reggae" in 2002.[2] As an independent label in 2003, it was selling over 100,000 copies of Tego Calderon's most recent album at the time;[3] it soon after signed a distribution deal with Sony BMG.