Currid-Halkett extended this argument to a comparative analysis with Los Angeles where she and MIT professor Sarah Williams looked at Getty Images photographic data of thousands of entertainment events to track the social life of creative people in a project entitled "The Geography of Buzz".[4] In a 2014 paper in PLOS One, Currid-Halkett and Williams used cell phone data and social media to track and analyze the creative process of New York City fashion industry workers.[5]