In 2002, JOHUD created another sub-organisation dedicated to the rights of young people. The Princess Basma Youth Resource Centre (PBYRC) is now the group's busiest programme leader, and its success has seen the group shift its priorities toward combating the structural issue of youth unemployment and poor civic engagement. Now holding the view that youth unemployment and marginalisation is the greatest barrier to development in Jordan, JOHUD has officially declared youth issues to be one of the group's biggest priorities, alongside its traditional focus on poverty and women's rights.[5]