Eliza Doolittle, the central character in George Bernard Shaw's play, Pygmalion, and the musical adaptation by Alan Jay Lerner, My Fair Lady, is a Covent Garden flower seller.[126] Alfred Hitchcock's 1972 film Frenzy about a Covent Garden fruit vendor who becomes a serial sex killer,[127] was set in the market where his father had been a wholesale greengrocer.[128] The daily activity of the market was the topic of a 1957 Free Cinema documentary by Lindsay Anderson, Every Day Except Christmas, which won the Grand Prix at the Venice Festival of Shorts and Documentaries.[129]