In mid-February 2019, STEP Group, the media and events company that organizes STEP Conference, announced its extending its arms of events to Riyadh, Saudi Arabia on March 25th. With over 100 startups showcasing and over 50 companies and government entities attending, STEP Saudi 2019 hosted panels and fireside chats with four content tracks covering startups, digital media, fintech, and future tech[4].