The enormous popularity of ECW merchandise prompted WWE to organize One Night Stand, an ECW reunion pay-per-view in 2005.[1] The financial and critical success of the event motivated WWE to organize a second One Night Stand the following year. With rejuvenated interest in the ECW product, WWE began exploring the possibility of reviving the promotion full-time. On May 25, 2006, WWE announced the launch of ECW as a stand-alone brand, congruous to Raw and SmackDown, with its own show on Sci Fi (now Syfy).[4] On May 29, the WWE held their 2006 brand extension draft.