The producers' main agenda was to reach out to a wide audience to create awareness and eradicate prevalent superstitions in India surrounding sanitary pads. As with Kumar's previous film, Toilet: Ek Prem Katha, he hoped to educate the masses, both women and men, about menstrual hygiene and to stop labelling it as stigma or taboo in society.[13] Furthermore, it was a plea towards politicians to drive their attention towards sanitary pads and making it mandatory across institutions.[14]