Ghosting appears to be becoming more common.[9][10] Various explanations have been suggested, but social media is often blamed,[11] as are dating apps and the relative anonymity and isolation in modern-day dating and hookup culture, which make it easier to sever contact with few social repercussions.[12] In addition, the more commonplace the behaviour becomes, the more individuals can become desensitised to it.[13] Others have suggested that it is due to the decline of empathy in society, along with the promotion of a more selfish, narcissistic culture.[14]