H1ghr Music is a hip hop record label started in 2017 by Jay Park and Cha Cha Malone with the hopes of creating a more globally oriented label than Park's other Korean label, AOMG. Park created the label to show support for up and coming artists from his hometown of Seattle, Washington and South Korea through collaborations and bridge the gap between Korean and American Hip Hop artists.[2][3] The name symbolizes the artists' goal to keep growing and to get to the next level.[4] Label artist Avatar Darko was the one who suggested to replace the 'i' in Highr to a '1'.[5]