If any folklore performance strays too far from audience expectations, it will likely be brought back by means of a negative feedback loop at the next iteration.[52] Both performer and audience are acting within the "Twin Laws" of folklore transmission, in which novelty and innovation is balanced by the conservative forces of the familiar.[53] Even further, the presence of a folklore observer at a performance of any kind will influence the performance itself in subtle and not-so-subtle ways. Because folklore is firstly an act of communication between parties, it is incomplete without inclusion of the reception in its analysis. The understanding of folklore performance as communication leads directly into modern linguistic theory and communication studies.