In January 2008, as with Coronation Street, ITV announced they would cease airing Emmerdale on a Sunday night; this meant that Emmerdale would still air at the same time on a Monday–Friday, but, to compensate, the Tuesday episode would run until 20:00. Producers of the soap revealed that "each hour-long episode on Tuesday will be specially written and won't be two half-hour ones put together."[10] Each Tuesday episode was given an episode title but this practice was stopped in August 2008. The second half-hour of each Tuesday episode was broadcast at the same time as the BBC's soap EastEnders; this was unusual, as the main terrestrial channels in the UK usually schedule their soap operas to avoid clashes like this.