On May 21, 2018, the 17th anniversary of the Bratz, Hayden Williams announced that his collaboration with the brand would be released later in the year. He created a line of "Bratz Collector" dolls, in which he had complete creative control over how the dolls were produced.[6] The dolls were released in November 2018 exclusively on Amazon. The dolls feature the original slogan and another re-working of the original logo.