This Man, according to a hoax website created in 2008 by Italian marketer Andrea Natella named Ever Dreamed This Man, was a person who was claimed to have been repeatedly seen in dreams by more than 2000 people around the world since 2006, but was never found in real life. Natella created the site in 2008, but it was not until October 2009 that it gained attention from the press and online internet users. This Man's notoriety spawned several internet memes that spoofed flyers of the website, references in films and television shows like The X-Files, and a manga series based on the hoax by Weekly Shōnen Magazine.