The Middle East head office was opened in February 2006 by Pierre Fayard. Since 2007, over 30 separate Sephora stores have opened across the Middle East region (UAE, KSA, Bahrain, Qatar, Kuwait). Sephora UAE and KSA provide make up and skincare products from notable brands such as Christian Dior, Laura Mercier and Kat Von D[34][35] in a high tech contemporary retail environment.[36] Sephora’s first Middle East store opened at Seef Mall in Bahrain on 7 January 2007 followed by Festival City, UAE on 1 March 2007 with a further 30 stores opening across the region since.[34] The Sephora store in the Dubai Mall opened in December 2008 and is now ranked as the company’s number two store worldwide after the Paris Flagship store.