Getty Oil came on board as its major source of capital. In 1979, Rasummen purchased the first acre for ESPN's headquarters in Bristol, Conn.[1] With a reasonable payment program in July 1979, Rasmussen leased RCA's Satcom 1 transponder using his credit card. Anheuser-Busch became a major sponsor signing a $1.4 million ad contract, a record at the time.