Modern clubs include: San Francisco's Urban Diversion, which opened in 2003 as a general adventure and activities social club; and Soho, London's Groucho Club, which opened in 1985 as "the antidote to the traditional club." The "traditional club" referred to is the elitist gentlemen's club, a fixture of upper class male British society. This is not to be confused with the modern use of the phrase, which now stands as a euphemism for a strip club.