The advertisement fell into disuse in 2001, as the Coca-Cola Company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia.[144] In 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.[2] The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years.[145]