Joe Exotic's personal life becomes a subject of interest, particularly his unofficial three-way same-sex marriage to Travis Maldonado and John Finlay and his subsequent relationships with them and future husband Dillon Passage. His 2016 run for President of the United States and 2018 run for Governor of Oklahoma are documented with the assistance of his campaign manager, Joshua Dial. Producer Rick Kirkham recounts the rise and fall of "Joe Exotic TV", a sort of podcast that Kirkham was hoping to develop into a TV series until his footage is mysteriously destroyed.