The series employs a panel of four coaches who critique the artists' performances and guide their teams of selected artists through the remainder of the series. They also compete to ensure that their act wins the competition, thus making them the winning coach. The original panel featured will.i.am, Jessie J, Sir Tom Jones and Danny O'Donoghue; the panel for the tenth series featured will.i.am, Jones, Olly Murs and Anne-Marie.