Nokia later created the Asha platform as a result of their acquisition of Smarterphone. In May 2013, the Asha 501 became the first device running under the new OS, and all new Ashas since have been running on the new Asha platform.[156] During the July 2014 job cuts and restructuring at Microsoft, these device lines were moved to "maintenance mode", and would be discontinued, along with Nokia X and Series 40,[157] in favour of solely producing Windows Phone products.[3]