In 1906, Burton E. Green (1868–1965) and other investors purchased the property that would become Beverly Hills, formerly named Rancho Rodeo de las Aguas, with plans for a mixed-use subdivision with a branch of the Los Angeles and Pacific Railway running North on Rodeo Drive before turning west at Sunset Boulevard.[3] They platted the street that very year, in 1906.[4] By 1907, 75 ft × 160 ft (23 m × 49 m) parcels on Rodeo were selling for $1,100 each.[5] It became a bridle path in 1912, when the Beverly Hills Hotel was built on a former lima bean field.[4] By November 1925, similar lots were selling for between $15,000 and $30,000, almost double what they'd been selling for in September.[6]