Beyond opposition to the draft, anti-war protesters also made moral arguments against U.S. involvement in Vietnam. That moral imperative argument against the war was especially popular among American college students, who were more likely than the general public to accuse the United States of having imperialistic goals in Vietnam and to criticize the war as "immoral."[3] Civilian deaths, which were downplayed or omitted entirely by the Western media, became a subject of protest when photographic evidence of casualties emerged.