After the announcement, the CEO of MGA Entertainment, Isaac Larian sent a statement on December 24, 2006, via e-mail to a fan site of the doll line, Bratz World,[10] and another two days later to Playthings magazine stating that the information is false and the company is not familiar with the company named in the report and MGA uses first rate factories in "the orient" to make its goods, like Mattel and Hasbro do. Larian said that he never heard about the news or of "the organization who is behind this negative and false campaign immediately prior to the last holiday shopping weekend."[11]