In professional wrestling, a face (babyface) is a heroic, "good guy" or "fan favorite" wrestler, booked (scripted) by the promotion with the aim of being cheered by fans,[1] and acts as a protagonist to the heels, who are the villainous antagonist or "bad guy" characters. Traditionally, they wrestle within the rules and avoid cheating (in contrast to the villains who use illegal moves and call in additional wrestlers to do their work for them) while behaving positively towards the referee and the audience. Such characters are also referred to as blue-eyes in British wrestling and técnicos in lucha libre.