In March 2014, Xiaomi Store Australia (an unrelated business) began selling Xiaomi mobile phones online in Australia through its website, XiaomiStore.com.au.[49] However, they traded for only a few months, as Xiaomi soon "requested" that the store be shut down on (or by) 25 July 2014.[49] Shortly after sales were halted, the website itself was also taken down, on 7 August 2014.[49] An industry commentator described the action by Xiaomi to get the Australian website closed down as unprecedented, saying, “I’ve never come across this [before].