We are the 99% is a political slogan widely used and coined by the Occupy movement. It was the name of a Tumblr blog page launched in late August 2011 and is a variation on the phrase "We The 99%" from an August 2011 flyer for the New York City General Assembly. A related statistic, the 1%, refers to the top 1% wealthiest people in society that have a disproportionate share of capital, political influence, and the means of production.