'99' was predominantly a performance video, though the set design was rather conceptual. Following David Paich's intention regarding the lyrics, about a sterile society in which names are forgotten and love forbidden, the set was sterile white, with various sized sculptured 99's hanging and standing about, and the band was clad in futuristic white jumpsuits. There were some notable shots in this one — keyboard close-ups and an artistic view of Jeff through a transparent drum head, a technique that several popular videos have copied since.[1]