The Bull & Finch Pub in Boston, which was the model for Cheers, was chosen from a phone book.[15] When Glen Charles asked the bar's owner, Tom Kershaw, to shoot exterior and interior photos, he agreed, charging $1. Kershaw has since gone on to make millions of dollars, licensing the pub's image and selling a variety of Cheers memorabilia. The Bull & Finch became the 42nd-busiest outlet in the American food and beverage industry in 1997.[2] During initial casting, Shelley Long, who was in Boston at the time filming A Small Circle of Friends, remarked that the bar in the script resembled a bar she had come upon in the city, which turned out to be the Bull & Finch.[16]