A similar "Pigeon Race" was conducted in September 2010 by tech blogger (trefor.net) and ISP Timico CTO Trefor Davies with farmer Michelle Brumfield in rural Yorkshire, England: delivering a five-minute video to a BBC correspondent 75 miles away in Skegness. The pigeon was pitted (carrying a memory card with a 300MB HD video of Davies having a haircut) against an upload to YouTube via British Telecom broadband; the pigeon was released at 11.05 am and arrived in the loft one hour and fifteen minutes later while the upload was still incomplete, having failed once in the interim.[15][16][17]