The acquisition was later strengthened when Sony acquired the assets of Gaikai's market rival OnLive. At the Consumer Electronics Show in January 2014, Sony announced that Gaikai's technology would be used to power PlayStation Now; a new cloud-based gaming service that allows people to play PlayStation games on a variety of devices. During 2014, Sony rolled out the service in North America on PlayStation 3 and PlayStation 4 in beta form as a means for users to test performance and pricing structures.[12]