On June 30, 2008, Walmart removed the hyphen from its logo and replaced the star with a Spark symbol that resembles a sunburst, flower, or star. The new logo received mixed reviews from design critics who questioned whether the new logo was as bold as those of competitors, such as the Target bullseye, or as instantly recognizable as the previous company logo, which was used for 18 years.[55] The new logo made its debut on the company's website on July 1, 2008, and its U.S. locations updated store logos in the fall of 2008.[56] Walmart Canada started to adopt the logo for its stores in early 2009.[57]