In response to Richards' public shaming of the developers, Internet users who were uninvolved launched a DDoS Attack on her employer, SendGrid, and according to an article by Jon Ronson in The New York Times Magazine "told the employer the attacks would stop if Richards was fired".[93] SendGrid subsequently terminated her employment later the same day citing Richards' dividing the very community she was hired to unite, and the male anatomy joke she had posted a few days earlier on the employer website. Following the incident, PyCon updated its attendee rules stating, "Public shaming can be counter-productive to building a strong community. PyCon does not condone nor participate in such actions out of respect."[2][93][94]