This type of rose was developed mainly for mass amenity planting. In the late 20th century, traditional hybrid tea and floribunda rose varieties fell out of favour with many gardeners and landscapers, as they are often labour and chemical intensive plants susceptible to pest and disease problems. So-called "landscape" roses (also known as "ground cover" roses) have thus been developed to fill the consumer desire for a garden rose that offers colour, form and fragrance, but is also low maintenance and easy to care for.