The term "Turk" was commonly used to refer to their higher social status. S.A.A. Rizvi (The Wonder That Was India – II) however points to Muhammad bin Tughluq as not only encouraging locals but promoting artisan groups such as cooks, barbers and gardeners to high administrative posts. In his reign, it is likely that conversions to Islam took place as a means of seeking greater social mobility and improved social standing.[234]