Naik has called the media "the most important tool rather the most dangerous weapon in the world, which converts black into white and a villain into a hero". He suggested that, "We should use the same media to remove the misconceptions, misquotations, misinterpretations, and misrepresentations about Islam."[1] He claimed, western powers and media play a double-standard strategy, who describe Muslims as extremists and fundamentalists to defame Islam.[98][2] He said, "The maximum damage done to the image of Islam today is by the international media which is bombarding misconceptions about it day and night using an array of strategies.