Whilst series one and two of Black Mirror were shown on Channel 4 in the UK, in September 2015 Netflix commissioned the series for 12 episodes (split into two series of six episodes),[5] and in March 2016 it outbid Channel 4 for the rights to distributing the third series, with a bid of $40 million.[6] Due to its move to Netflix, the show had a larger budget than in previous series,[3] which one critic suggests is responsible for the "impressive line-up" that was noted by many reviewers.[4] Another critic called this episode the show's "most ambitious yet";[9] due to its larger episode order, series 3 was also able to vary its genre and tone more than previous series.[10] One reviewer also noted that "Nosedive" contained "only American characters".[7]