The Southern Poverty Law Center has commented that Heimbach is "considered by many to be the face of a new generation of white nationalists."[10] According to the Counter Extremism Project, "Heimbach’s platform is based around the idea that the white race has been disadvantaged because of globalism and multiculturalism, which he has largely blamed on a global Jewish conspiracy. Heimbach claims white unity is necessary because the Jews hate all white people equally."[11]