TikTok, also known as Douyin (Chinese: 抖音短视频; pinyin: Dǒuyīn duǎnshìpín; literally "vibrato short video") or Tik Tok, is a Chinese music video platform and social network[2] that was launched in September 2016[3] by Zhang Yiming, founder of Toutiao.[4] Today, it is the leading short video platform in Asia, and has established itself as the world's fastest growing app, with the biggest music video community globally.[5][6] The app reached 150 million daily active users (500 million monthly active users) in June 2018,[7][8] and was the world's most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads.[9]