Super Sad True Love Story (2010) was promoted by a film trailer with Paul Giamatti and James Franco.[18][19] Thirty-five years after he emigrated to the U.S., in January, 2014, Random House published Little Failure: A Memoir,[20] and promoted it by a film trailer with James Franco and Rashida Jones.[4][21] His 2018 book, Lake Success was promoted by a film trailer with Ben Stiller.[22][23]