Along with the Nordic countries DFID has generally avoided setting up its own programmes as that can create unnecessary bureaucracy.[14] To achieve this DFID distributes most of its money to governments and other international organisations that have already developed suitable programmes and lets them distribute the money as efficiently as possible.[14] In July 2009, DFID rebranded all its aid programmes with the UK aid logo, to make clear the contributions are coming from the people of the United Kingdom.[15][16] While the decision met with some controversy among aid workers at the time, Commons International Development Select Committee Chairman Malcolm Bruce explained the rebranding saying "the name DFID does not reflect the fact that this is a British organisation; it could be anything. The Americans have USAID, Canada has got CIDA."[17]