Montelimar nougat is mentioned in the opening lines of the Beatles' "Savoy Truffle" from The White Album. Travellers used to buy nougat de Montélimar on their way to the south of France (or when returning) as the city is next to the Rhône and to the primary route N7. Since the construction of the A7 autoroute, many nougat factories have been forced to close as tourists no longer stop in Montélimar but bypass it instead.