The American Honda Motor Company, Inc. (sometimes abbreviated as AHM) is the North American Honda subsidiary of the Honda Motor Company, Ltd. It was founded in 1959. The company combines product sales, service and coordinating functions of Honda in North America, and is responsible for distribution, marketing and sales of Honda and Acura brand automobiles, Honda power sports products, including motorcycles, scooters and all-terrain vehicles, and Honda power equipment products, including lawnmowers, tillers, string trimmers, generators, small displacement general-purpose engines and marine outboard engines.