John plans to increase interest in the upcoming Nike Mercury shoes by having Hack kill people who try to buy them, intending to make the shoes appear so desirable that customers are killing each other to acquire them. Hack signs the contract without reading it. When he finds out that it requires him to commit murder, he subcontracts the scheme to the Police, now a mercenary organisation, in an attempt to keep his job (which requires fulfilling the contract) without having to take responsibility for murder.