The concept focuses on being sincere, including sincere celebrations devoted to recognizing employee successes.[2] "Model the Way" encourages leaders to behave the same way they encourage others to behave, with their own voice and values.[3] "Inspire a Shared Vision" focuses on developing a vision and series of goals that everyone at the organization cares about and works towards collectively, with clear understanding.[5] "Challenge the Process" encourages moving "outside the boundaries" to be innovative to make change.