Spanish-language media outlets, in particular Univision, Telemundo, Azteca América and La Opinión (Los Angeles' largest Spanish newspaper), advertised the protests on their front page.[1] They called it a "Mega Marcha", a mega march, as a way to emphasize the large scale of the marches. This strategy allowed for the spread of mobilizations throughout the country. KMEX- TV in Los Angeles, an Univision owned and operated television station, called the protests "Pisando Firme", stepping strong, to remind protesters to march "with pride, with dignity, with order, for your children, for your people, for your community."[2] Although television and newspapers effectively mobilized protesters, it was radio stations which truly promoted the protests.