According to Jaye, she initially struggled to find financiers for a film about the men's rights movement.[8][9] In an October 2015 interview with Breitbart News, Jaye said "we weren't finding executive producers who wanted to take a balanced approach, we found people who wanted to make a feminist film."[10] Jaye instead started making the film using her own money as well as money from friends and family.[4][5] She also started a campaign on the crowdfunding platform Kickstarter, which she called a last resort.[9] The Kickstarter page, which described the project as a fair and balanced look at the men's rights movement, was strongly criticized by some feminists.[9][11][12][10] The campaign raised $211,260, exceeding its goal of $97,000.[13]