ZenMarket was founded in April 2014 as ZenMarket GK by three Ukrainian and one Russian students,[7] and rebranded to ZenMarket in October 2017.[8][9] In 2016, ZenMarket published Zenplus, an e-commerce platform where Japanese companies and shops can sell overseas.[10][11] Zenplus hosted three purchases of a Pokemon Pikachu illustrator trading card purchases, the card was sold for 25 million yen in June 2020 and 22 million yen in August 2020, and for 38 million yen in February 2021.[12][13][14][15] In 2017, sales reached 2.2 billion yen and reached 3.1 billion yen in 2018.[16] In 2019, the number of registered users has reached 547,835 users.[16]