The statue was installed on March 7, 2017—the day before International Women's Day—by State Street Global Advisors, in a campaign developed by advertising agency McCann New York.[6] SSgA was celebrating the first anniversary of its "Gender Diversity Index" fund that "invests in U.S. large-capitalization companies that rank among the highest in their sector in achieving gender diversity across senior leadership".[7] The concept for the statue was developed by Senior Art Director Lizzie Wilson and Senior Copywriter Tali Gumbiner. Wilson and Gumbiner established both the idea for the statue as well as the overall look of the girl using countless moodboards and imagery, which Visbal referenced.[8] Fearless Girl, which measures approximately 50 inches (130 cm) tall and weighs about 250 pounds (110 kg),[1] faces Charging Bull, a much larger and heavier bronze statue that is 11 feet (3.4 m) tall and weighs 7,100 pounds (3,200 kg).[9][1] Both are located in Manhattan's Bowling Green, at the intersection of Broadway and Whitehall Street.[10]