David A. Kolb's experiential learning theory posits that individuals learn through their experiences.[28] Experiential learning is facilitated by self-reflection, self-assessment and action.[2] Coaches can encourage critical self-reflection of experiences through "coaching logs" wherein coachees analyse their thoughts and emotions in various incidents and circumstances.[20] This helps clients examine and challenge their own beliefs, attitudes and behaviours.[20] Insight gained from this aids in transformative learning where trainees develop an action plan for further self-improvement and increased performance based on their own experiences.[3][28][29]