Katsuya by Philippe Starck[6] launched in Kuwait and the UAE, and in December 2013, six Alshaya restaurant brands were introduced to Saudi Arabia—The Cheesecake Factory, IHOP, Texas Roadhouse, Shake Shack, P. F. Chang's and PizzaExpress.[18] In 2014, Icing, a popular US retailer of jewelry and accessories, made its debut in Kuwait as part of the Alshaya portfolio.