After previously opposing plans for a highway network, the Nazis embraced them after coming to power and presented the project as Hitler's own idea. They were termed "Adolf Hitler's roads" (German: die Straßen Adolf Hitlers) and presented as a major contribution to the reduction of unemployment. Other reasons for the project included: enabling Germans to explore and appreciate their country, and there was a strong aesthetic element to the execution of the project under the Third Reich; military applications, although to a lesser extent than has often been thought; a permanent monument to the Third Reich, often compared to the pyramids; and general promotion of motoring as a modernization that in itself had military applications.