All of the events experienced by customers before and even after the purchase can known as a customer experience. When a customer is undertaking the experience it is seen as personal and unique, as well as it provides stimulation to all sensory, emotional, rational and physical aspects of which can help to create a memorable experience for the consumer of which they will never forget. The concept of customer experience can be investigated in various types of organizations and industries throughout the world, but many studies on customer experience in the retail industry have been developed.