The chain was established in Sydney, Australia in 2021 by Aden Levin and James Farrell.[1] It is a theme restaurant based around the concept of an unpleasant dining experience where customers pay for employees to insult them.[2][3] The restaurant was originally planned to be a six-month pop-up restaurant at World Square.[4] The restaurant's concept initially drew a mixed response, raising concerns about whether the environment of mutual insults could expose employees to abuse by customers.[5]