The company operated under a variety of different names throughout the decades, but their products were nearly always badged with the Lloyd marque. Originally a manufacturer of luxury cars, the company was folded into the Borgward Group in 1929, with the brand no longer used on passenger cars until 1950. Production ended for good in 1963, although a successor company continued trading until 1989, selling replacement parts and also manufacturing engines for snowmobiles and boats.