Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland.[1] Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formally operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère - Omega Watch & Co..[2][3][4] In 1982, the company officially changed its name to Omega SA, which is currently a subsidiary of the Swiss Swatch Group.[1] Omega opened its museum to the public in Biel/Bienne in January 1984.[5][6]