When emotional contagion prevails, raw emotion is high while self-discipline is low. Personal prejudices and unsatisfied desires – usually restrained – are unabashedly released.[1] This incentivizes crowd membership, as the crowd provides cover for individuals to do things they want to do, but would not dare try to do alone. This incentive can become greater for the crowd than its concern for law and authority, leading to unlawful and disruptive acts.