Bruckman went on to pursue a Ph.D. at the Media Lab in Mitchel Resnick's Epistemology and Learning Group. On January 20, 1993, Bruckman established MediaMOO, an online community for new media researchers and educators.[3] The community, managed chiefly by Bruckman, developed a significant following for its time, eventually closing down seven years later.[4] During this time, Bruckman also worked as a research assistant for Sherry Turkle on Turkle's influential book, Life on the Screen (1997).