The emblem was designed with the Chinese character "济" (meaning the city of Jinan) written in the seal calligraphic style in vogue during the Qin Dynasty at the center. It is a pictograph of a boat on water showing Jinan geographical cultures-water and UJN spirit-cooperating by riding the same boat. The colours are red for passion, green for youth, and blue for the breadth ,which is in accordance with the university's education philosophy.