"Esoteric Kekism",[55] also called "the Cult of Kek",[69] is a parody religion worshipping Pepe the Frog, which sprang from the similarity of the slang term for laughter, "kek", and the name of the ancient Egyptian frog god of darkness, Kek.[54] This deity, in turn, was associated with Pepe the Frog on internet forums.[54][65] The Internet meme has its origin on the internet message forum 4chan and other chans, and the board /pol/ in particular.[54][70] Kek references are closely associated with Trump and the alt-right.[79]