QTi extended QuickTime's core multimedia playback features to provide true interactive facilities and a low-level programming language based on 68000 assembly language. The resulting HyperCard 3.0 was first presented in 1996 when an alpha-quality version was shown to developers at Apple's annual Apple Worldwide Developers Conference (WWDC).[13] Under the leadership of Dan Crow development continued through the late 1990s, with public demos showing many popular features such as color support, Internet connectivity, and the ability to play HyperCard stacks (which were now special QuickTime movies) in a web browser. Development upon HyperCard 3.0 stalled when the QuickTime team was focused away from developing QuickTime interactive to the streaming features of QuickTime 4.0. in 1998[14] Steve Jobs disliked the software because Atkinson had chosen to stay at Apple to finish it instead of joining Jobs at NeXT, and (according to Atkinson) "it had Sculley's stink all over it".[3] In 2000, the HyperCard engineering team was reassigned to other tasks after Jobs decided to abandon the product.