In the United States and Canada, The Promise opened alongside Unforgettable, Born in China, Free Fire and Phoenix Forgotten, and was projected to gross around $5 million from 2,251 theaters in its opening weekend.[2] It ended up debuting to $4.1 million, finishing 9th at the box office. Deadline.com attributed the low opening to the lack of critical support and the film being released in the spring to coincide with the anniversary of the Armenian Genocide, instead of in the fall during award season.[11]