While nylon was marketed as the durable and indestructible material of the people, it was sold at almost twice the price of silk stockings ($4.27 per pound of nylon versus $2.79 per pound of silk).[1]:101 Sales of nylon stockings were strong in part due to changes in women's fashion. As Lauren Olds explains: "by 1939 [hemlines] had inched back up to the knee, closing the decade just as it started off". The shorter skirts were accompanied by a demand for stockings that offered fuller coverage without the use of garters to hold them up.[27]