Outcomes of this work includes user requirements, concept validation, and design guidelines.[1] Researchers have conducted intriguing research to answer questions such as: could an In-Vehicle Infotainment (IVI) system with a speech evoked personality change your relationship with your car?,[16] could an in-car system support unwinding after work?,[17] could in-car solutions address the special needs of children as passengers, and assist the parents with the task of driving?[18] and many others. Additionally, workshops and gatherings of researchers around the world take place to discuss current evaluation techniques and advance the field of experience research in the area of transportation. An important professional venue for this work is AutomotiveUI, the International Conference on Automotive User Interfaces and Interactive Vehicular Applications.