Jones was cast and appeared to great acclaim as the Artful Dodger.[7] He played the role in London and then on Broadway and was nominated for a Tony Award.[8] On 9 February 1964, he appeared on The Ed Sullivan Show with Georgia Brown who was playing Nancy in the Broadway production of Oliver!. This was the same episode of the show in which the Beatles made their first appearance. Jones said of that night, "I watched the Beatles from the side of the stage, I saw the girls going crazy, and I said to myself, this is it, I want a piece of that."[9]