Healthy living advocate J. I. Rodale wrote a book called The Healthy Hunzas in 1948 that asserted that the Hunzas, noted for their longevity and many centenarians, were long-lived because they consumed healthy organic foods, such as dried apricots and almonds, and had plenty of fresh air and exercise.[35] He often mentioned them in his Prevention magazine as exemplary of the benefits of leading a healthy lifestyle.