As a luxury retailer in the Middle East[citation needed], Al Tayer, through its retail arm, Al Tayer Insignia, hosts brands in the fashion, beauty, hospitality, jewellery, home and department store categories.[6] Headquartered in the UAE, the retail division has expanded operations to the Kingdom of Saudi Arabia, Kuwait, Bahrain, Qatar and Oman, and currently operates nearly 200 stores across the region and represents several of the world's most well-known brands, such as Bulgari, Yves Saint Laurent, Prada, and Ermenegildo Zegna.[7][8] Al Tayer operates 22 Armani stores in the UAE and Kuwait.[9]