The neoclassical economic model of a person is called Homo economicus, describing a person who "interacts in society without being influenced by society," because "his mode of interaction is through an ideal market," in which prices are the only necessary considerations.[1] In this view, people are considered rational actors who engage in marginal analysis to make many or all of their decisions.[2] Feminist economists argue that people are more complex than such models, and call for "a more holistic vision of an economic actor, which includes group interactions and actions motivated by factors other than greed."[17] Feminist economics holds that such a reformation provides a better description of the actual experiences of both men and women in the market, arguing that mainstream economics overemphasizes the role of individualism, competition and selfishness of all actors.