Souffles was established in 1966 by a small group of self-professed 'linguistic guerrillas' as "a manifesto for a new aesthetics in the Maghreb".[1] The magazine became a conduit for a new generation of writers, artists, and intellectuals to stage a revolution against imperialist and colonial cultural domination.[1][2] The starting point for this revolution was language. It was based in Rabat.[3]