In September 2021, the United States and European Union began discussions of a joint approach to Big Tech regulation.[102] The European Parliament reached an agreement to implement the Digital Markets Act in March 2022, which once it has been implemented by member states, would restrict what data Big Tech companies could collect from European users, require interoperability of social media messaging applications, and allow alternate app stores and payment systems for systems like Apple and Google.[103][104] The EU also reached agreement to implement the Digital Services Act in April 2022, which would require tech companies to take steps to remove illegal content from their services, such as hate speech and child sexual abuse, and eliminate targeting of ads based on gender, race or religion as well as targeting ads at children.[105]