During the refurbishment of the financially ailing Borussia Dortmund, the "Goool.de" brand was sold for 20 million euros to the Cologne Gerling Insurance Group on 20 September 2000. Parts of the Borussia trademarks were deposited as collateral as part of the deal. The rights for the brand was then leased back to the Borussia Dortmund for an annual license fee of 1.47 million euros.