Commenting on Lamar's discography, Esquire UK editor Olivia Ovended wrote in 2020, "even if you're not overly familiar with Lamar's back catalogue, his influence in music is everywhere, from the West Coast hip-hop now being made by Anderson .Paak. to the trap of Gucci Mane. He is—and we'll brook no argument here—the greatest rapper making music today,"[238] while The New Yorker journalist Carrie Battan considered him "California's biggest hip-hop artist since the nineteen-nineties."[239] According to American studies and media scholar William Hoynes, Lamar's progressive rap music places him in a long line of African-American artists and activists who "worked both inside and outside of the mainstream to advance a counterculture that opposes the racist stereotypes being propagated in white-owned media and culture".[240] History.com considered Lamar's Pulitzer Prize for Music award as "a sign of the American cultural elite's recognition of hip-hop as a legitimate artistic medium."[241] CNN Entertainment listed him among "the 10 artists who transformed music this decade"[242] and NME included him among "10 artists who defined the 2010s."[243] NPR writer Marcus J. Moore noticed Lamar's rap-jazz aesthetic present on his repertoire, "he's at the vanguard of this movement, proving that he too is a rule breaker, just like Miles, Herbie, Coltrane, Glasper and Hargove, who all took bold creative risks to push jazz into uncharted territory," and stated that Lamar is introducing jazz to a generation "who might only know it through their parents' old record collections."[244] Esquire US writer Matt Miller opined about the rapper's videography in 2017, crediting Lamar for "reviving" the music video as "a powerful form" of social commentary, citing as examples "Alright" and "Humble".[245]