Persianization (/ˌpɜːrʒəˌnaɪˈzeɪʃən/) or Persification (/ˌpɜːrsɪfɪˈkeɪʃən/), is a sociological process of cultural change in which some people or culture becomes a "Persianate society". It is a specific form of cultural assimilation that often includes language assimilation. The term applies not only to cultures but also to individuals, as they acclimate to Persian culture and become "Persianized" or "Persified".