A key player in Halal tourism within UK is Muslim History Tours, who have given speeches about Halal tourism in UK to the National Tourist Office Visit Britain and local authorities and offers consultation to shopping destinations to make services user-friendly to Arab and Muslim tourist. In 2015, they were World's Runners Up in the Best Halal Tour Operator narrowly missing out to Etihad Hala.[14] Their niche market provides Halal friendly hotels, professionally qualified guided tours, Halal meals on River Thames Cruises, a Muslim History sightseeing tour bus of London was launched in April 2017[15] and the most recent introduction appears to have been black taxi tours.