Use of people-first language, that respects the individual and talking about the disease with a positive tone in all communication channels, including media, such as: Not attaching ethnicity or locations to the disease, such as 'Wuhan virus' or 'Asian virus' and using only the official name COVID-19 Using 'people who have COVID-19' instead of 'COVID-19 cases' or 'COVID-19 victims' or 'COVID-19 suspects' Using terminology like, people 'acquiring' or 'contracting' COVID-19 instead of people 'transmitting COVID-19', 'infecting others' or 'spreading the virus' as it implies intentional transmission and assigns blame Using criminalising or dehumanising terminology in a way to create impression that those with the disease have done something wrong, thereby feeding stigma Speaking the facts about COVID-19 accurately, based on scientific data and latest official health advice Not repeating or sharing unconfirmed rumors, and avoiding using of exaggerative terms like 'plague' and 'apocalypse' to denote the pandemic Emphasizing the effectiveness of prevention and treatment measures, rather than dwelling on the negatives or messages of threat. Spreading accurate and updated facts, such as by: Using simple language and avoiding clinical terminology Engaging social influencers, such as religious or political leaders and celebrities to amplify the message in a geographically and culturally appropriate way Amplifying the stories and images of local people who have recovered or supported a loved one through the recovery from COVID-19 Portraying of different ethnic groups, and use of symbols and formats that are neutral and not suggestive of any ethnic group Practicing ethical journalism: Reports that overly focus on patient responsibility can increase stigma for people who may have the disease. News that speculates the source COVID-19 in each country, for example, can increase stigma towards such individuals.