This acquisition coincided with growing nationalist sentiment and a political drive for increased native involvement in businesses, or Egyptianization. Under Heineken's ownership Pyramid Brewery took on the Arabized name Al Ahram Brewery.[3] In 1963 the companies were consolidated under the name Al Ahram Beverages Company (ABC), after being nationalized by the socialist government of Egyptian president Gamal Abdel Nasser. The Stella brand was unified under government ownership and continued to be mass-produced.