Since early 2006, Myspace has offered the option to access the service in different regional versions. The alternative regional versions present automated content according to locality (e.g., UK users see other UK users as "Cool New People," and UK-oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g., United States: "favorites," mm/dd/yyyy; the rest of the world: "favourites," dd/mm/yyyy).