In 2008 the character of Doraemon was appointed as an "anime ambassador" to help promote Japanese anime worldwide and in 2013 Doraemon was considered to be the most popular character among Japanese children in a survey held by Video Research Ltd, a position the character had held in the survey since June 2009.[18][19] On The Wall Street Journal's Japan Real Time, Toko Sekiguchi called it "arguably the most beloved cartoon character in Japan".[20] Google Japan utilized Doraemon in its Google Doodle for 3 September 2009, in celebration of the character's 40th birthday.[4]