Online worldwide independent lodging company, Airbnb is another perfect example of what growth hacking really is by coupling technology and ingenuity to achieve above average digital and traditional marketing results. Airbnb realized they could essentially hack the Craiglist.org scale and tap both into their user base as well as their website by adding automated listing generators from Airbnb with the feature called "Post to Craigslist". The company's growth was a combination of clever thinking and technical know-how.[27]