In the 1990s, Gallup developed a set of 12 questions it called Q12 to help businesses gauge employee engagement,[29] it entered partnerships to conduct polls for USA Today and CNN,[30] and launched its Clifton StrengthsFinder online assessment tool.[7] In 1999, Gallup analysts wrote First, Break All the Rules, a bestselling book on management.[4] Fortune Small Business wrote that the success of the book bolstered Gallup's consulting business.[32]