Flagship species can be selected according to many different methodologies, such as social marketing, environmental economics, and conservation biology, depending on what is valued by the audience they try to target,[1] and the goals of the project, such as conservation awareness, fundraising, ecotourism promotion, community-based conservation, and promotion of funded research.[10] This is illustrated by the differences in recommendations made for flagship species selection targeting different target audiences such as local communities[3] and tourists.[12]