The movement began in April 2021 with a post by Luo Huazhong (username "Kind-Hearted Traveler") on the internet forum Baidu Tieba, in which he discussed his reasons for living a low-key, minimalist lifestyle. In 2016, 26-year-old Luo quit his factory job because it made him feel empty. He then cycled 2,100 km (1,300 mi) from Sichuan to Tibet, and now back in his home town Jiande in eastern Zhejiang Province, spends his time reading philosophy, and gets by doing a few odd jobs and taking US$60 a month from his savings.[12][6] He only eats two meals a day.[13]