In June 2008, a new poster campaign featuring Flocke was announced; its goal was strengthening public awareness of individuals' ability to protect Earth's climate. Sponsored by the Nuremberg Zoo in conjunction with the Nuremberg Metropolitan Region, the poster showed Flocke and the phrase "Klimaschutz beginnt vor Ort" ("Climate Protection Begins at Home").[25] The zoo also published a pocket-sized brochure featuring Flocke.