One of Fahmy’s trademarks is Arabic calligraphy using traditional proverbs and verses of celebrated scholars, poets and artists.[1][2][8] The calligraphy inscriptions include words sung by legendary Egyptian singer Umm Kulthoum, to whom two collections are dedicated, as well as verses and proverbs by Rumi, Gibran Khalil Gibran, Rabaa Al-Adawiya, and many more. The preservation of ancient jewellery-making techniques and the jewellery craft is the premise of Azza Fahmy's brand.[4]