The book was very well received by critics, including in the literary pages of The Times,[13] Financial Times,[14] Guardian,[15] The Scotsman[16] and The Daily Express.[17] In addition to book of the year, it also won at the National Book Awards in the categories of Non-Fiction Book of the Year, New Writer of the Year and Book Club Book of the Year.[18] It was also awarded Blackwell's Debut Book of the Year 2017,[19] Sunday Times Humour Book of the Year,[20] and won both non-fiction book of the year and the overall prize in the 2017 Books Are My Bag Readers' Awards.[21] It was nominated for Non-Fiction book of the year in the 2018 British Book Awards,[22] won Esquire Book of the Year[23] and was a selection of the Zoe Ball Book Club.[24] It has been translated into 28 languages,[25] achieving number-one status internationally.[26] It was the UK's second-best selling book of 2018.[27]