The "Kadett KJ38" was intended to fill the market segment of the Opel P4, but the KJ38, priced at 1,800 Marks, was more expensive than the P4 and its reduced specification left it with the image of a car for poor people (..Image des Arme-Leute-Autos..) at a time when economic growth in Germany was finally fostering a less minimalist approach to car buying.[1] The "Kadett K38 Spezial" fared better in the market place: in 1938 and again in 1939 it was Germany's top-selling small car. By May 1941 the company had produced 17,871 "Kadett KJ38"s and 56,335 "Kadett K38 Spezial"s.[6]