This was one of the few tactics to actually work for JCP in its war with the WWF, as WrestleMania IV's buy rate was much lower than that of the previous year's Survivor Series. However, Clash of the Champions was now the only thing Crockett could use to keep the NWA alive, though it was not even as highly watched as the WWF's Saturday Night's Main Event.[13][14] On the verge of bankruptcy, Crockett sold Jim Crockett Promotions to Ted Turner in November 1988, and the promotion was renamed the Universal Wrestling Corporation. Soon after, it was renamed again to World Championship Wrestling (WCW).