The focus of open markets is to open bidding on government IT contracts to small and medium-sized enterprises (SMEs) through the use of digital marketplaces such as the UK Government's G-cloud. The benefit of this to the government is to reduce costs by contracting out to the company that can provide the best value for money spent. The reduced barriers provided by an open market give SMEs who may not have been previously considered for a government contract, or who have never bid on one before, a fairer and more seamless opportunity to do so.