In addition to spreading Nazism, the Deutscher Morgen reported what was happening in the Brazilian branch of the Nazi Party and published advertisements inviting readers to contribute financially with the Winterhilfswerk, a program which provided aid to the poorest sectors of the Aryan German society. An indication that much of the German community in Brazil was involved with the Nazi Party, even indirectly, was the great amount of ads in the newspaper. Tailor shops, jewellery stores, dental clinics, cafeterias, restaurants, bars, dry cleaners, bookstores, banks and breweries – such as Brahma and Antarctica – were faithful advertisers.