The Philippine television network ABS-CBN used the Sarimanok in the network's 1993 station ID and served as the network's mascot from 1993 until 2000. It was first used during its color broadcasts in November 1966, similar to how NBC in the United States created their most famous symbol in 1956 for its color broadcasts: the peacock, which remains the company's official logo to this day. The Sarimanok was re-used in 2004 on plugs of its regional broadcasts.