DuPont's Fabric Development Department cleverly targeted French fashion designers, supplying them with fabric samples. In 1955, designers such as Coco Chanel, Jean Patou, and Christian Dior showed gowns created with DuPont fibers, and fashion photographer Horst P. Horst was hired to document their use of DuPont fabrics.[1] American Fabrics credited blends with providing "creative possibilities and new ideas for fashions which had been hitherto undreamed of."[39]