Some did not trust the tomato's safety. Because some members of the public were misinformed on genetic technology, people feared the Flavr Savr and other genetically modified products to be potentially hazardous to human health or the environment.[citation needed] Some chefs and food distributors boycotted the Flavr Savr and refused to sell the tomatoes in their stores.[14] Jeremy Rifkin, an anti-biotechnology activist, said that, "It may be benign, but [the Flavr Savr] may turn out to be toxic."[2] He founded the Pure Food Campaign, which opposed the introduction of genetically-modified foods into consumer markets.[15]