The device was announced and unveiled on January 27, 2010 by Steve Jobs at an Apple press event. On April 3, 2010, the Wi-Fi variant of the device was released in the USA, followed by the release of the "Wi-Fi + 3G" variant on April 30. On May 28, 2010, it was released in Australia, Canada, France, Japan, Italy, Germany, Spain, Switzerland and the UK.