In July 2016, Davido signed a record deal with Sony's RCA Records. In October 2016, he released the 5-track EP Son of Mercy, which was supported by the singles "Gbagbe Oshi", "How Long" and "Coolest Kid in Africa". In April 2017, Davido re-negotiated his contract with Sony due to creative control issues and later that year he released five singles including "If" and "Fall".[6] "If" generated worldwide social media activity while "Fall" became the longest-charting Nigerian pop song in Billboard history.[6][7] Davido has been famously referred to as 'The king of modern-day afrobeats'.[8][9]