In a March 20, 2014 op-ed for The New York Observer, Sussman argued that social journalism does not devalue the authority of brands and that the success of Forbes.com in attracting a wide audience with its 1,000+ bloggers proved that the model could be successful for traditional media companies.[1] Following revelations that some Forbes.com contributors used their columns to allegedly participate in a "pump and dump" scheme to promote, then sell stocks, he followed up with "The New Rules of Social Journalism: A Proposal" in Pando Daily, on March 29, 2014.[8]