Šljivovica is consumed either directly from a leather-wrapped round bottle, or chilled in a shot glass called čokanjčić (plural: čokanjčići).[23] There is also a town in Zlatibor, called Šljivovica.[24][25] A popular print in Serbia depicts a moustached peasant wearing the šubara (fur hat), drinking šljivovica from a leather-wrapped bottle, with the motto: "Fuck the Coca, fuck the pizza, all we need is šljivovica".[26][27][28]