Because trypophobia is not well known to the general public, many people with the condition do not know the name for it and believe that they are alone in their trypophobic reactions and thoughts until they find an online community to share them with.[11] This has led to an increase in trypophobic images on social media; in some cases, people seek to intentionally induce trypophobia in those who have it by showing them trypophobic images, with the most trypophobic-inducing images being holes and clusters (especially the lotus seedhead) photoshopped onto human skin.[11] Cole and Wilkins also stated that the level of disgust with trypophobia increases if the holes are on human skin.[11] Writing in Popular Science, Jennifer Abbasi argues that emotional contagion within such social media groups may be responsible for some of the aversive reactions to such images.[2]