June 21, 2007: Yahoo Sports acquires Rivals.com.[10] January 11, 2011: Yahoo Sports combines with SportsFanLive.com. to begin producing ThePostGame.com, a daily online magazine.[11] August 26, 2013: Yahoo Sports page launches a new graphical look with dark backgrounds and bigger text. The new redesign was met with highly negative reactions.[12][13] June 3, 2015: the NFL awards Yahoo Sports the exclusive right to broadcast the October 25 game between the Buffalo Bills and Jacksonville Jaguars from London, England, via free livestream.[14] January 29, 2016: Yahoo Sports launches The Vertical subsection for news involving the NBA.