All of the software content for the original Leapster was created with Macromedia Flash MX 2004; the device runs a version of Adobe Flash Player ported to the Leapster, that is licensed to LeapFrog. Tom Prichard, Sr. Vice President of Marketing for Leapfrog, said that he believed using Flash allowed them to "bring the Leapster system to life more rapidly than we could have with any other development method".[7][8]