Initially ESTA was available for free from the U.S. Customs and Border Protection (CBP) website. On September 8, 2010, following the Travel Promotion Act, CBP began charging a fee of $4 to cover administrative costs, and if the application was approved, an additional fee of $10 to fund the Corporation for Travel Promotion (also known as Brand USA[6]), for a total of $14 for each approved ESTA. On May 26, 2022, the second fee was increased to $17, for a total of $21 for each approved ESTA.[2] The European Union criticized the fee when it was introduced,[7][8] but later planned to also require an electronic travel authorization named ETIAS for a fee of €7.[9]