The fight was streamed on pay-per-view on YouTube, via a YouTube channel dedicated to the fight.[1] The pay-per-view was set to cost £6 in the United Kingdom but was raised to £7.50,[32] and $10 in the United States.[3] The pay-per-view prices received negative responses from a number of fans, as KSI's past fight with Joe Weller was streamed on YouTube for free.