While the symbol's settings have changed, the Eye device itself has not been redesigned in its entire history.[205] As part of a new graphical identity created by Trollbäck + Company that was introduced by the network in 2006, the eye was placed in a "trademark" position on show titles, days of the week and descriptive words, an approach highly respecting the value of the design. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication divisions in the mid-to-late 1990s before the King World acquisition and Viacom merger.