Bay, a graffiti artist, left her signature stencil image on ten different websites, and players searched for the picture and accompanying code to redeem sneak peeks and enter a drawing to win $4,000.[46] Each weekday, ABCFamily.com posted two clues hinting at a site featuring the image, and instructed users to scan the code with a Microsoft Tag Reader for exclusive content.[47] Additionally, each code had two letters for fans to collect and enter to win upon completion of the ten-digit code.