The organization has released reports exploring how to integrate the Four Cs approach into learning environments.[8] Their research and publications included an identification of deeper learning competencies and skills they called the Four Cs of 21st century learning (collaboration, communication, critical thinking, creativity). In a 2012 survey conducted by the American Management Association (AMA), executives found a need for highly skilled employees to keep up with the fast pace of change in business and to compete on a global level. The survey identified three of the "Four Cs" (critical thinking, communication and collaboration) as the top three skills necessary for these employees.[9]