Brockhoff and his team have announced plans to rerelease the documentary with additional content after its release to Kickstarter backers in a film package, Bronies, that will be available for the public through retail and digital storefronts as well as for showings at film festivals, to be completed by 2013.[53] After an initial showing at Equestria LA in Los Angeles in early November 2012, the producers opted to change the title of the film to Bronies: The Extremely Unexpected Adult Fans of My Little Pony, reflecting the larger scope of the project.[54]