By 1987, Crockett was elected to a third term as NWA President, and gained control (either through purchase or working agreements) of the St. Louis Wrestling Club, Heart of America Sports Attractions (Bob Geigel's Central States brand), Championship Wrestling from Florida, and Bill Watts's Mid-South Sports (which operated under the Mid-South Wrestling, and later, upon expansion, Universal Wrestling Federation brand names). Despite Crockett now having six consolidated territories under his banner and leading the NWA, JCP and the NWA were still two separate entities, and Crockett—like all NWA promoters before and since—was simply licensing the NWA brand name, whose true value was as a credibility-infusing, fan-trusted brand name for wrestling championships. Still, Crockett had an iron-clad grip on the NWA World Heavyweight Championship during his presidency; by this point, JCP's top contracted performer, Ric Flair, was locked-in as the champion.