The theory of reasoned action (TRA), is one of the three classic persuasion models of psychology, and is also used in communication discourse as a theory of understanding persuasive messages. The theory of reasoned action was developed by [Martin Fishbein] and [Icek Ajzen] in 1967 and was derived from previous research that began as the theory of attitude. The theory aims to explain the relationship between attitudes and behaviors within human action.