Former The Walt Disney Company Chairman of Direct-to-Consumer and International, Kevin A Mayer became DAZN's Chairman in March 2021 following the appointments of James Rushton and Shay Segev as Co-CEOs in January 2021. The service was originally established in 2016 by Perform Group, a sports media company majority-owned by Access Industries that also owns Deezer and Warner Music Group. In September 2018, Perform Group spun out its sports data businesses, and renamed the remainder of the company DAZN Group.