Development of the W Motors brand took seven years.[2][5] European auto manufacturers Carrozzeria Viotti, Magna Steyr, RUF Automobile and StudioTorino were involved in W Motors's development.[2][4] Initial investment topped US$13 million,[2] some of which came from FFA Private Bank of Lebanon, who became a stakeholder in the company.[5] W Motors founder Ralph Debbas has a master's degree in automotive design.[5][6]