Beginning around 2005, more writers began calling attention to the need to create a CWO position.[4][5][6][7] These authors pointed to the need for an organization to have an executive at the C-level focused on coordinating and directing all Web-related activities. Cherian posed the need for the CWO position within an enterprise with the simple question: "Do you have a central internet group (CIG) directed by a chief Web officer and composed of dedicated staff for each business function?"[4]