An example being the "winners" of a prize as a result of placing an advertisement with the supposed promoter of the scheme in an obscure (and sometimes fictional) trade magazine published in an equally obscure country. The scammers will allege that they have written to the corporation's headquarters and made every attempt to pass on the "prize" but without success. As they (the scammers) don't want to lose face with the promoters they are anxious to discharge their responsibilities to pass on the prize money.