Both of these fake news websites heavily profited through the use of clickbait headlines, which were usually false. Paul Horner, a lead writer at both of these websites, focused significantly on the election, since it drew strong ad revenue. He told The Washington Post he made $10,000 per month through ads linked to fake news.[76][77][78] After the election, Horner said that he felt his efforts helped Trump.[79] In a follow-up interview with Rolling Stone, Horner revealed The Washington Post profile piece on him spurred increased interest with over 60 interview requests from media including ABC News, CBS News, and CBS's Inside Edition.[80] Horner explained his writing style: articles that appeared legitimate at the top and became increasingly absurd as the reader progressed.[80] These two websites often referenced each other.[6]