While the 2.5 V8, later renamed the V8-250 under new ownership, became the most popular car Daimler ever produced,[144] it was not enough to establish brand loyalty. Unlike Jaguar, whose wide range of models allowed sixty percent (60%) of new Jaguars to be sold in exchange for Jaguars, few customers traded old 2.5 V8s for new ones. Most 2.5 V8 buyers were trading up from the bigger Ford, Wolseley, or Rover cars.[145]