Kellogg's Corn Flakes had the first breakfast cereal prize. The Funny Jungleland Moving Pictures Book was given to customers in the stores by merchants at the time of purchase of two packages of Kellogg's Corn Flakes.[1] In 1909, Kellogg's changed the book give-away to a premium mail-in offer for the cost of a dime.[6] By 1912, Kellogg's had distributed 2.5 million Jungleland books. The book underwent various edition changes and was last offered to consumers in 1937.[1]