"K-I-S-S-I-N-G" or "Kay Eye Ess Ess Eye En Gee" is the name of a playground song, jump-rope rhyme,[26] or taunt. It really only achieves its desired effect—embarrassment—when sung among children to a couple that is in puppy love, or when two people who do not want to be associated with each other get tagged together. The embarrassment is derived from the prospect of romantic contact between a boy and a girl, usually an uncomfortable topic for children.