International media, be it print, audio, video, or online, use a number of strategies to malign Islam by first picking up the black sheep of the Muslim community, and portraying them as though they are exemplary Muslims." Naik also claimed the "third and fourth" strategy by international media is "to pick a word from Quran or sunnah and mistranslate it" and "to malign Islam by saying something that does not belong to it".[98]