He has been called the "Jeff Bezos of China" and his company JD.com has been compared to Amazon due to its business model.[8] Liu founded Jingdong as a business-to-consumer single retail store for magneto-optical products in June 1998 and later moved the company into an e-commerce website known as JD.com in 2004.[9] Liu is the company's chief executive officer and expanded its e-commerce products from selling consumer electronics to less specialized items, which grew JD.com into one of the largest retailers in China.[10] According to Forbes, Liu's net worth is US$9 billion as of May 2020 with a 15.8% stake in JD.com.[11][12] He was included on the "China Rich List" for 2019.[11]