In February, he visited YouTube's headquarters for a speaking engagement.[223] On April 7, 2017, he created a YouTube account and soon began to upload live stream vlogs onto it.[224][225] In his first vlog, he detailed, "I'm so excited because I got off social media. I got off the Instagram, Twitter, all that stuff, just to distance myself a bit. But somebody talked me into getting on the YouTube."[225] As of June 2020, Durant's YouTube channel has received over 790,000 subscribers and 38 million video views.[224] On February 13, 2018, Deadline reported that Durant, in partnership with producer Brian Grazer's Imagine Television, will create a basketball-themed scripted drama for Apple.[226]