In the early 1970s Norton Simon, the chairman of Norton Simon, Inc., which owned Avis Car Rental, Hunt's Foods, Max Factor Cosmetics, Canada Dry Corp., and McCall's Publishing, among other interests, agreed to take the financial responsibility of the troubled Pasadena Museum of Art. Norton Simon Museum He subsequently donated his extensive collection to the new entity, now the Norton Simon Museum of Art. He had earlier made some indication of donating the work to LACMA.[1][2]