Between 2011-2014, Joey served as the 1st ever Kenyan VJ (Video Jockey) for the South-African based music channel Channel O where she represented Kenyan music, entertainment, and culture to the rest of the continent.[4] In 2013 she hosted Season 6 of the largest reality music show in East Africa ‘Tusker Project Fame’, on Citizen TV having previously been involved with the franchise on ‘Tusker All Stars’ which aired in 2011.[5]