The show also featured Beverly Peele and Frederique van der Wal.[1] The inaugural show occurred two months before The Limited, parent company of Victoria's Secret owner Intimate Brands, sold an initial public offering of a 16 percent stake in the company at the New York Stock Exchange (NYSE).[7] Supermodel Stephanie Seymour rang the closing bell at the NYSE as part of the publicity campaign after the event had been promoted by full page adds in the Wall Street Journal.[8][9] The subsequent three annual shows were also held at the Plaza Hotel.[5][6][7]