In May 2012, Holland's collaboration with sunglasses company, Le Specs, was released. The collection, entitled "Henry Holland for Le Specs", featured sunglass models with names such as "Muffin Top" and "Blinders".[10] The collection campaign featured Australian hip-hop recording artist and model Iggy Azalea.[11] Following the success of his first two eyewear campaigns starring Iggy Azalea and Ioanna Gika, Holland released his third eyewear campaign, this time featuring model and actress Adwoa Aboah.