Emerson posits the idea that measuring investments purely in terms of financial returns is a disingenuous assessment of reality because there are social and environmental implications to any business activity.[2] There is a slight distinction between a business model that generates blended value, and an investment creating blended value. The difference can be explained through the concept of additionality. Additionality is the added value that can be attributed to the investment (i.e. if an investment has high level of additionality, then a large part of the organizations impact can be isolated and attributed to that specific injection of capital).