In 1975, Queen employed Bruce Gowers to make a promotional video to show their new single "Bohemian Rhapsody" on the BBC music series Top of the Pops. According to rock historian Paul Fowles, the song is "widely credited as the first global hit single for which an accompanying video was central to the marketing strategy".[25] Rolling Stone has said of "Bohemian Rhapsody": "Its influence cannot be overstated, practically inventing the music video seven [sic] years before MTV went on the air."[26]