Zookeepers, enforcing a strict non-interference policy, were not able to determine exactly how many cubs were born.[2] The zoo reportedly did not wish to create a media circus similar to the one that surrounded Knut, an orphaned polar bear at the Berlin Zoo who became an international celebrity the previous year.[3] Days after the zoo reaffirmed its non-interference policy, mass circulation daily Bild ran a story with a headline reading "Why Won't Anyone Save the Cute Baby Knuts in Nuremberg Zoo?"[4]