The Miss Sixty brand has been featured at fashion events, including the New York Fashion Week. With celebrities including Anne Hathaway, Demi Moore, Blake Lively in the front row admiring the colorful dresses designed by Hassan, inspired by pop art and comics. In 2012 the Italian company SIXTY GROUP was acquired by Trendy International Group which previously had established a strategic partnership with L' Capital Asia, the subsidiary investment fund platform of LVMH.