However, its reporting in the aftermath of the 2008 Sichuan earthquake was seen as more transparent and credible as Xinhua journalists operated more freely.[29][30] After the Beijing Television Cultural Center fire, cognizant of Xinhua's "tardy" reporting in contrast to bloggers, China announced the investment of 20 billion yuan to Xinhua.[citation needed] The vice president of the CCP's China International Publishing Group commented on this, saying that quantity of media exposure would not necessarily help perceptions of China. Rather, he said, media should focus on emphasizing Chinese culture "to convey the message that China is a friend, not an enemy".[31]