Kirstie Alley as Rebecca Howe: She starts out as a strong independent woman, manager of the bar for the corporation that bought Cheers from Sam after his on-off relationship with Diane ended. Eventually, when Sam regains ownership, she begs him to let her remain, first as cocktail waitress and later as manager. She repeatedly has romantic failures with mainly rich men and becomes more and more "neurotic, insecure, and sexually frustrated".[17] At the start, Sam frequently attempts to seduce Rebecca without success.[18] As her personality changes,[17] he loses interest in her.