Aberhart initially laid out his economic agenda in only vague terms, and by early 1935 his opponents, including Premier Richard Gavin Reid of the United Farmers of Alberta, were trying to force him to commit to a specific plan. The Calgary Herald took up this call, going so far as to offer Aberhart a full page to lay out his approach in detail. Aberhart refused, on the grounds that he considered the Herald's coverage of him to be unfair.[2] He frequently attacked the newspaper in speeches around the province,[3] and on April 28 suggested that his followers boycott it and other unfriendly newspapers.