While the app was certified by the Children's Online Privacy Protection Act (COPPA),[1] it received significant criticism and concern, primarily due to it collecting the contents of messages and photos sent by minors,[5] as well as for trying to get people hooked into the Facebook experience at a very young age.[6] UK's Secretary of Health Jeremy Hunt publicly criticized the initiative, tweeting that the company should "stay away from my kids" and "Facebook told me they would come back with ideas to PREVENT underage use of their product, but instead they are actively targeting younger children".[7]