After taking power in 1949, the Communist Party of China embarked upon a series of campaigns with the aim of eradicating prostitution from mainland China by the early 1960s. Since the loosening of government controls over society in the early 1980s, prostitution in mainland China not only has become more visible, but can now be found throughout both urban and rural areas. In spite of government efforts, prostitution has now developed to the extent that it comprises an industry, one that involves a great number of people and produces a considerable economic output.