The term "doomer" was later brought into popular use in the commentary surrounding Jonathan Franzen's 2019 essay in The New Yorker titled "What if We Stopped Pretending". The piece made an argument against the possibility of averting climatic catastrophe. In addition to popularizing the term among general audiences, Franzen's piece was highly popular among online Doomer communities, including the Facebook groups Near Term Human Extinction Support Group and Abrupt Climate Change.[9]