The main rivalry on the ECW brand was between Bobby Lashley and Team McMahon (Umaga, Vince and Shane McMahon), in which Lashley and Vince were feuding over the ECW World Championship. The rivalry started on the February 26 episode of Raw, when Lashley was selected by Donald Trump to compete at WrestleMania 23. Lashley was selected to compete against Vince's representative, Umaga, in Hair vs. Hair match, a match in which the loser's representative would have to get his head shaved bald.[16] At WrestleMania, Lashley defeated Umaga, and after the match, Trump and Lashley shaved Vince's head bald.[17] On the April 9 episode of Raw, Shane challenged Lashley to a Hair vs. Title match for the ECW World Championship.