Limited production of the Model 3 began in July 2017, with the first production vehicle rolling off the assembly line on July 7, 2017[4][5][6] and the official launch and delivery of the first 30 cars on July 28.[7] Tesla CEO Elon Musk expects production to reach 20,000 vehicles per month by December 2017[8] or approximately 60 percent of the design capacity of the manufacturing line.[9]