Their first customer is a fish named Tom (played by Doug Lawrence) who loves to eat chocolate so much, he maniacally and repeatedly screams "CHOCOLATE!", which scares the pair away. Afterwards, SpongeBob and Patrick attempt to sell chocolate to another fish, who cons them into buying chocolate-carrying bags twice in a row. They then try to sell to a woman who wants to buy a chocolate bar, but when SpongeBob is not able to find one because of all of the carrying bags, the customer loses her patience.