A good example of the self hosting vs. hosted dichotomy would be WordPress, a widely used, free and open-source content management system (CMS). A webmaster could choose to use either WordPress.com, which is a largely free service maintained by the company Automattic, or alternatively download the underlying WordPress software from WordPress.org. The latter option would enable the webmaster to install the WordPress software manually on his or her own private web server, whether that server is leased from a web hosting[2] provider or set up in house.