Giving What We Can Founded 2009 Founder Toby Ord Focus Effective altruism, charity evaluation, pledges, poverty relief Location Centre for Effective Altruism, Littlegate House, St. Ebbe's Street, Oxford, OX1 1PT, UK Origins Oxford, England Area served Worldwide Method Members donate 10% of income to effective charities Members around 3,900 (2019) [1] Key people Toby Ord (founder and president) William MacAskill (co-founder) Michelle Hutchinson (executive director) Sam Deere (president) Parent organization Centre for Effective Altruism Website www.givingwhatwecan.org