After she made her debut to the public on 8 April 2008, her name was trademarked by the zoo and her image appeared on toys and in advertisements throughout the city. The zoo announced in May 2008 that United Nations Environment Program chief Achim Steiner would be Flocke's official patron with the hope of using the bear as an ambassador to encourage awareness of climate change. In late 2008, a Russian-born male polar bear named Rasputin was introduced to Flocke's enclosure in the hopes that she would gain valuable socializing skills with a member of her own species.