Since beginning her channel in October 2010, her videos have received over 1.8 billion views, and her channel has accumulated over 11 million subscribers.[3] In 2016, she was ranked 3rd on the Forbes list of the world's highest paid YouTube stars (behind Roman Atwood and PewDiePie), earning a reported $7.5 million in 2016.[4] Singh has featured in the annual YouTube Rewind every year since 2014.[5][6] She has received an MTV Fandom Award, three Streamy Awards, two Teen Choice Awards and a People's Choice Award to date in her career.