Launched in 2004, the Sales Excellence Institute is built on three pillars: education, research and partnership.[14] Part of the Department of Marketing and Entrepreneurship, SEI offers undergraduate and Masters of Business Administration certificates, hosts a post-graduate program in sales and marketing and offers executive education to global corporations. Its undergraduate certificate program – The Program for Excellence in Selling – has been in existence since 1996 and offers over 180 hours of live sales training. The program has over 1,100 alumni.