At a conference in Geneva on 15 August organised by the International Committee of the Red Cross and the League of Red Cross Societies, the International Committee for Russian Relief (ICRR) was set up with Dr. Fridtjof Nansen as its High Commissioner. Nansen headed to Moscow, where he signed an agreement with Soviet Foreign Minister Georgy Chicherin that left the ICRR in full control of its operations. At the same time, fundraising for the famine relief operation began in earnest in Britain, with all the elements of a modern emergency relief operation — full-page newspaper advertisements, local collections, and a fundraising film shot in the famine area.