Lei Jun, Xiaomi's CEO, said that the company prices the phone almost at bill-of-material prices,[91][92] without compromising the component quality and performance compared to other premium smartphones.[93] It also profits by selling phone-related peripheral devices, smart home products, apps, online videos and themes.[94][95] According to Xiaomi's Hugo Barra in 2014, the company sees hardware sales as a means of delivering software and services in the long term, "We are an Internet and a software company much more than a hardware company."[96] However, financial data available at the time indicated that this is either wishful thinking or plans for the far future: 94% of the company's revenue came from mobile phone sales, an even higher proportion than Apple.[93]