The 2004 campaign included a week of special programming on Family Channel; the launch of a new Public Service Announcement (PSA), called "The Cool Table", demonstrating the part that bystanders can play in remedying bullying; and an interactive website where Canadians could "Take the Pledge" as well as tell their stories of standing up to bullying. Schools across Canada also held events and organized initiatives during the week and throughout the school year, to stop bullying and draw awareness to the part that bystanders play.[3] The pledge is taken 175,000 times.[4]