In 2013, Burger King introduced a commercial in Russia, in which a Whopper was shown crushing red poppies, and the dialogue "This is a poppy. It was popular once, but now its time has passed."[87] The Russian word for poppy is "mak" (мак), a homophone for Mac—a major nickname for McDonald's in Russia.[88] However, major Russian broadcasters rejected the ad due to concerns over its possible insinuation that the Whopper was better than drugs, as red poppies are in the same plant family as the source of heroin.[87][88][89] The company refused to comment of the veracity of the networks' claims, and instead posted the advertisement on its YouTube channel, eventually pulling it from that service as well.[87][90]