Lacie Pound (Bryce Dallas Howard) seeks to raise her 4.2 rating to 4.5 for a discount on a luxury apartment; however, despite her attempts to be outgoing and pleasant, her rating has plateaued. Lacie talks to a consultant who suggests gaining favour from very highly-rated people. Lacie uploads a photograph of Mr. Rags, a ragdoll that she and her childhood friend Naomi (Alice Eve) made together.