In an effort to win Albanian support for Italian rule, Ciano and the Fascist regime encouraged Albanian irredentism in the directions of Kosovo and Chameria.[10] Despite Jacomoni's assurances of Albanian support in view of the promised "liberation" of Chameria, Albanian enthusiasm for the war was distinctly lacking.[11] The few Albanian units raised to fight during the developments of the Greco-Italian War (1940–1941) alongside the Italian Army mostly "either deserted or fled in droves".