After a Hershey's Chocolate Cookbook and a diet cookbook sold more than other products, the company began expanding into jewelry, media, collectibles, household products and others.[2] The company also shifted its focus online.[1][35] It began selling magazine subscriptions and merchandise on PCH.com in 1996.[36] In 2006, it acquired Blingo Inc., an ad-supported metasearch engine that was later re-branded as PCH Search and Win.[6][37] PCH ran contests on Twitter, Facebook, and Myspace. iPhone apps for slot games and trivia were developed.