The origins of CBS date back to January 27, 1927, with the creation of the United Independent Broadcasters network in Chicago by New York City talent agent Arthur Judson. The fledgling network soon needed additional investors, and the Columbia Phonograph Company, manufacturers of Columbia Records, rescued it in April 1927. Now the Columbia Phonographic Broadcasting System, the network went to air under its new name on May 18, 1927, with a presentation by the Howard L. Barlow Orchestra[10] from flagship station WOR in Newark, and fifteen affiliates.[11]