Currently, the channel features mostly cooking shows and reality series on the Latin American service. When the current format was launched, it was with the exception of Brazil, where the channel aired, from 8 a.m. to 7 p.m., content from Utilisima and original shows for the local audience, as Bem Simples, and, from 7 p.m. to 8 a.m., reality series seen on the Fox Life service elsewhere in the region (most non-original cooking shows are not seen on the Brazilian service since the rights are held by GNT). On February 28, 2011, with the launch of the Bem Simples channel in Brazil, all Bem Simples/Utilisima content moved to that channel.