Jo is also famous for the high number of commercials (referred to as "CF" in Korea) he has filmed and starred in. He revealed in a Korean television show in 2012 that he made over US$4 million in just that year alone.[citation needed] Some of the companies he's filmed CFs for include Outback Steakhouse, Missha Makeup, Parkland Clothing, Black Yak Clothing, and LG Whisen.