The new century found 4Kids Entertainment Inc., switching from the NASDAQ market and joining the New York Stock Exchange on September 20, 2000.[1][25][26] The firm's new ticker symbol was KDE and the company was riding high during the continuing success of "Pokemon" when it earned Fortune's top slot on its 100 Fastest Growing Companies for 2000.[27][28][29] The company was also listed on the Frankfurt Exchange earlier in the year.[30]