In 1998, Sehnaoui created NewsMedia SAL, a publishing company[17] and then Executive (magazine), an independent business magazine for Lebanon and the GCC countries.[18] Executive is a publication concerning economic and financial matters across the Middle East and North Africa (MENA) region.[19][20] In 2010, Executive became a member of the Business Publications Audit (BPA) Worldwide.[21] Yasser Akkaoui is the editor-in-chief of Executive.