Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access[1] in the 21st century is affecting older institutions (education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they once offered (possibly even for free),[2] providing particular parts of them at a scale and cost unmatchable by the old order."[3] Unbundling has been called "the great disruptor".[4]