A line of the trays called Maxed Out was eventually released that had as many as nine grams of saturated fat, or nearly an entire day's recommended maximum for children, with up to two-thirds of the maximum for sodium and 65 grams (13 tsp) of sugar. Regarding the shift toward more salt, sugar, and fat in meals for kids, Geoffrey Bible, former C.E.O. of Philip Morris USA (prior owner of Kraft Foods), remarked that he read an article that said: "If you take Lunchables apart, the most healthy item in it is the napkin."[11]