Photo-journalist Brian Snyder, working for Reuters, was among a pool of photographers in the projection booth when he snapped a photograph of Smith striking Rock.[18] Snyder's photo quickly went viral, was featured in news stories, and was adapted into a meme.[19] CNN later revealed that "Snyder himself didn't see his photo — or its cultural impact — until after the show had ended."; Snyder's photos were automatically sent to his editors.[18] Snyder was profiled by multiple media outlets, with one outlet describing Snyder as "The One Winner In The Will Smith vs. Chris Rock 'Smackdown'", speculating that "Surely, Snyder will now win the most coveted and prestigious photojournalism award, the World Press Photo Of The Year, thanks to his photo that captured the moment Smith hit Rock, as his photo has been used by every publication under the sun and has even become a meme."[19][20] Photography outlet Venzux reported the technical specifications of the equipment Snyder used to capture the photograph.[21]