The news media may play a role in the dissemination and popularization of fringe theories. The media sometimes reduce complex topics to two sides and frame issues in terms of an underdog challenger fighting the mainstream theory. Biblical scholar Matthew Collins wrote that this simplification can be "both misrepresentative and misleading, especially when a far-fetched fringe theory is, in the name of neutrality and fairness, elevated to the role of equally legitimate contender."[1] This false equivalence can become the expected media behavior.