The initiative Choice in eCommerce was founded on May 8, 2013, by several online retailers in Berlin, Germany.[119][120][121][122][123][124][125][126][127] The cause was, in the view of the initiative, sales bans and online restrictions by individual manufacturers. The dealers felt cut off from their main sales channel and thus deprived them the opportunity to use online platforms like Amazon, eBay, or Rakuten in a competitive market for the benefit of their customers.