Since then the book has never been out of print and has been translated into over a dozen languages. Its success enabled Lord to leave the world of advertising and become a full-time writer.[4] After the discovery of the wreck of the Titanic in 1985 sparked a new wave of public interest in the disaster he wrote a follow-up book, The Night Lives On (1986). Daniel Allen Butler comments that "although it was of immense interest to Titanic buffs the world over, it lacked the spark of the original,"[3] which by 1998 had reached its fiftieth printing.[5]