Morant received a shout-out from rapper J. Cole on the song "My Life" from Cole's 2021 album The Off-Season.[81] On June 1, 2021, rapper Moneybagg Yo released the song "Rookie of the Year" in celebration of Morant being named NBA Rookie of the Year. The song reflects on Morant's "underdog mentality and praises his rise from a little known college freshman to being named NBA Rookie of the Year in 2019–20".[81] On June 3, Morant released a six-episode documentary, Promiseland, focusing on his first NBA season.[81]