Master franchisees are granted for periods varying between ten and twenty years, and usually require the franchisee to open a minimum number of outlets each year.[6] Additionally, the firm uses a non-traditional method of expansion involving co-branding, which allowed for the mingling of Yogen Früz products with other known food services[7] by way of "mini-counters" in established stores. As of 2008, master franchise agreements and co-branding remain the firm's main business.