The project is located in the Al-Qiddiya area, 40 kilometres southwest of Riyadh city, one hour away from King Khalid International Airport and 40 minutes away from downtown Riyadh. The project area includes the historic corridor used by pilgrims travelling from Riyadh to Makkah and Madinah before the emergence of modern transportation. The site overlooks the Tuwaiq Escarpment, one part of the Najd Plateau, making it an attractive location distinguished by its unique heritage elements and its exceptional desert view.