As part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks, the Coca-Cola company has funded front organizations. The company funded creation of the front organization the Global Energy Balance Network (GEBN) to address the growing evidence that the company's products are a leading cause of the epidemic of childhood obesity in the United States and the growing number of Americans, including children, with Type 2 diabetes. GEBN designed its own studies to arrive at conclusions set in advance and cherry picked data to support its corporate public relations agenda.