Water efficiency is reducing water wastage by measuring the amount of water required for a particular purpose and the amount of water used or delivered.[1] Water efficiency differs from water conservation in that it focuses on reducing waste, not restricting use.[2] Solutions for water efficiency focus not only on reducing the amount of potable water used, but also on reducing the use of non-potable water where appropriate (i.e. flushing toilet, watering landscape, etc.).[3] It also emphasises the influence consumers can have in water efficiency by making small behavioural changes to reduce water wastage and by choosing more water efficient products.