Originating in America in the 17th century,[1] it was popularized by the 1972–1978 PBS children's show Zoom.[2][3] When Zoom was revived in 1999 on PBS, Ubbi dubbi was again a feature of the show.[4][5] Variations of Ubbi Dubbi include Obbish, Ob, Ib, Arpy Darpy, and Iz.