This can be described as a means of creating a form of linguistic isolation. According to Ambricht, the use of Mandarin as a lingua franca is not spreading because "it's limited to networks such as Sina Weibo (Chinese Twitter) and Baidu Baike (Chinese Wikipedia). A similar phenomenon can be seen in Russia, where VK (Russian Facebook) is used more than many global social networks."[1] The users of these social networks create online speech communities that stay away from the English-speaking internet but also hinder the integration of their language into globalized media flows.