The town's name is taken from one of the three villages it surrounded (the other two being Willian and Norton) – all of which featured in the Domesday Book. The land used was purchased by Quakers who had intended to farm the area and build a Quaker community. The town was laid out by Raymond Unwin as a demonstration of the principles established by Ebenezer Howard who sought to create an alternative to the industrial city by combining the best of town and country living.