Pi or Performance Index is a predictive analytics tool which measures the performance of mobile subscription-based services, identifying trends and changes in product performances to provide insights for business on growing revenues. The PI analytic tool is the foundation of Reveel's technology – a company TA telecom spun-off in the U.S. Silicon Valley in 2014. BUZZ! is a content-delivery platform providing SMS content to subscribers such as real-time goal alerts; breaking news; daily health, wellbeing and life coaching tips; weather updates; religion; and financial services.