In October 2011, U.S. communications agency Bromley launched a new model/strategy utilizing transcultural sociological theory as a means to segment and 'make sense' of the changing American cultural landscape. Returning to classic social science as a solution, Bromley has embraced the anthropological approach put forward by thinkers like Fernando Ortiz as a way to account for ethnicity and language without being limited by them as a way for viewing the world.