Bob Geigel, a former NWA President who bought his promotion back from Crockett in Febrtuary 1987 through a partnership, had also withdrawn from the NWA. JCP also began to run shows in new markets from coast-to-coast (often in less-than-sold-out arenas), greatly increasing travel costs and other overhead. JCP's first pay-per-view endeavor, 1987's Starrcade, was scheduled in its traditional Thanksgiving slot, but ran into unexpected competition from the WWF's inaugural Survivor Series PPV, which was scheduled to air the same night.