In June 2013, .Club Domains, LLC acquired the .club gTLD through a private auction after raising $7 million from 27 individual investors. Colin Campbell, the company's chief executive officer, declined to reveal the final auction price, citing confidentiality agreements.[2] .club was the first new gTLD acquired via private auction. Unsuccessful applicants competing for the gTLD were Donuts and the Merchant Law Group LLP.[3]