Parents have their children to undergo this surgery in order to pronounce English better.[52] In Korea, cosmetic eyelid surgery is considered to be normal. Korea has close and modern ties with the U.S. which allows constant interaction with the Western culture. In order to fit in they undergo these lengths to become more westernized.[53] Many companies in South Korea have focused on more race-driven beauty and have made more skin lightening products, hair straightening products and even affordable eyelid surgeries.