Shinsegae (Korean: 신세계, KRX: 004170) is a South Korean department store franchise, along with several other businesses, headquartered in Seoul, South Korea. The name Shinsegae literally means "New World" in Korean. Its flagship store in Centum City, Busan, was the world's largest department store at 3,163,000 square feet (293,900 m2), surpassing Macy's flagship Herald Square in New York City in 2009.[2][3]