After a period of imitation and practice, one day she observed that the baker was not only stretching, but also twisting the dough in a particular fashion (“twisting stretch”), which turned out to be his secret for making tasty bread. The Matsushita home bakery team drew together eleven members from completely different specializations and cultures: product planning, mechanical engineering, control systems, and software development. The “twisting stretch” motion was finally materialized in a prototype, after a year of iterative experimentation by the engineers and team members working closely together, combining their explicit knowledge.