Encouraged by the development of these cars and consequent customer demand, he created the Alpine marque in 1954. It was named "Alpine" after his Coupe des Alpes successes.[1] He did not realise that in England the previous year, Sunbeam had introduced a sports coupe derived from the Sunbeam Talbot and called the "Sunbeam Alpine". This naming issue was to cause problems for Alpine throughout its history.