Erving Goffman also situated "face" in contemporary Western research and conceptualized the terms lien and mien-tzu as identity and ego.[5] He noted that face is a concern for one's projected image that is both immediate and spontaneous and is tied to the dynamics of social interaction.[6] Goffman also notes that face is a part of a performance, in which a performance is day-to-day activity that each individual uses to influence others.