In January 2010, ITV announced an agreement to take a pilot version of the show to the United States in 2010, in partnership with Lions Gate Entertainment subsidiary Debmar-Mercury. The pilot proved successful, and in November 2010, the U.S. version was picked up in 70% of the U.S. television markets, ahead of its 19 September 2011 debut.[57] The first episode of the U.S. version was shown on ITV on 28 January 2012.