It was traditionally developed in the Plaza Jose Hernandez, but in 1996 moved to a specially designed site, known in Argentina as the Brewer Park (Parque Cervecero in Spanish), with a procession through the streets of the town with carriages, dance groups, orchestras, villagers in traditional costumes, parades and the special dog sausages. Each year, the Queen of Oktoberfest Argentina (Reina del Oktoberfest Argentina) is selected in a ceremony held in the same park.