In 2018, there were numerous oat milk shortages from unprecedented demand in Europe and North America, highlighting the strong consumer demand for this product.[1][13] To meet the American demand, Oatly opened a new factory in New Jersey in April 2019, producing 750,000 US gallons (2,800,000 l; 620,000 imp gal) per month of oat milk base, and announced plans for a Utah-based factory three-times larger to open in early 2020.[3] In 2019, retail sales of oat milk in the United States were $29 million, up from $4.4 million in 2017.[7] During 2020, oat milk sales in the United States increased to $213 million, becoming the second most consumed plant milk after almond milk ($1.5 billion in 2020 sales).[14]