Bannon persuaded Goldman Sachs to invest, in 2006, in a company known as Internet Gaming Entertainment.[38] Following a lawsuit, the company rebranded as Affinity Media and Bannon took over as CEO. From 2007 through 2011, Bannon was the chair and CEO of Affinity Media.[39][40] During this time, Bannon spoke at the Liberty Restoration Foundation Orlando Florida on the Economic Crisis of 2008, the potential impact on Medicare and Medicaid and his 2010 film Generation Zero.