Shortly after they were taken off the U.S. market, the sponge was featured in an episode of the sitcom Seinfeld titled "The Sponge". In the episode, Elaine Benes conserves her remaining Today sponges by choosing to not have intercourse unless she is certain her partner is "sponge-worthy".[13] This was later revisited in the series finale when the pharmacist testifies against Elaine for buying a whole case of the sponges. The film Clueless features a scene where the characters Dionne and Tai are discussing sex and Dionne is heard to ask Tai if the sponge would still work if the user has sex in water.