India had an internet user base of about 354 million as of June 2015[1] and is expected to cross 500 million in 2016.[2] Despite being the second-largest userbase in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]