As a publisher, Akkaoui has been representing the interests of Executive Magazine since 2001, a media platform he uses to advocate reforms in the Middle East. Executive, established in 1999, is dedicated to providing its readers with in-depth and forward thinking analysis, solid reporting and punchy opinion on Middle Eastern business, economy and public policy. Beyond its commitment to the highest level of business journalism, Executive’s mission is to cover issues that impact the economic development of the Middle East as well as widespread abuses of human rights, corruption in public and private spheres and disregard for the environment and cultural heritage.