In the United States, the average video game player is 30 years old and has been playing video games for over 12 years.[1] In the UK as of 2007, the average video game player was over 23 years old, had played video games for over 10 years, and spent around 11 hours a week playing video games.[2] According to Pew Research Center, 49% percent of adults have played a video game at some point in their life. Those who play video games regularly are split roughly equal between male and female, but men are more likely to call themselves a 'Gamer.'[3]