A teaser trailer was released on 3 September 2014, along with promotional posters and photos.[11][12][13] The official theatrical trailer was released online on 19 September 2014.[14][15] It premiered on 16 October 2014, at the Genesis Deluxe Cinema, The Palms in Lekki, Lagos,[16][17] and was generally released in movie theatres on 24 October 2014.[18][19][20] When Love Happens is currently available for streaming on Demand Africa.