By mid-2007, Myspace was the largest social-networking site in every European country where it had created a local presence. By July, 2007, Nielsen//NetRatings reported the company's "active reach," or the percentage of the population that visits Myspace, was anywhere from 10 to 15 times higher in Spain, France, and Germany than for runner-up Facebook, and in the UK, Myspace led Facebook by two-to-one in terms of reach.[38]