It is the meaning within the social group that becomes the focus for these folklorists, foremost among them Richard Baumann[49] and Barbara Kirshenblatt-Gimblett.[50] Enclosing any performance is a framework which signals that the following is something outside of ordinary communication. For example, "So, have you heard the one…" automatically flags the following as a joke. A performance can take place either within a cultural group, re-iterating and re-enforcing the customs and beliefs of the group.