The company moved into Russia in 2005 with the acquisition of the Russian franchise rights for Mothercare.[3] In 2006, Alshaya launched international clothing retailer H&M in the Middle East, followed by a number of US-headquartered brands looking to expand into the Middle East: Dean and Deluca (2008), Express, P. F. Chang's,[4] Pinkberry and Payless ShoeSource[5] (all 2009). In 2010, Alshaya added American Eagle Outfitters, Pottery Barn and Pottery Barn Kids[6] to its portfolio.