Alama became founder & CEO of Backstage Production in 1999 and has utilized his management philosophy to secure international deals with the likes of Samsung,[4] Mercedes Benz,[5] Persol, the Malaysian Ministry of Tourism, and the Lou Loua Project in Qatar. Alama would also continue with the success of his brother Ragheb, and even achieved a Platinum Certification from Virgin Megastores in Dubai for the album "Ba'sha'ak".[6] Khodr gained attention in 2010 when he was able to secure a deal with Sony Music Entertainment to feature Ragheb Alama on a song with international Columbian singer Shakira[7] which was featured on the Backstage-produced album "Starz Vol.