It was likewise the fans who facilitated the push to create a Veronica Mars film through a Kickstarter campaign.[35] Fans of the show Chuck launched a campaigned to save the show from being canceled using a Twitter hashtag and buying products from sponsors of the show.[36] Fans of Arrested Development fought for the character Steve Holt to be included in the fourth season. The Save Steve Holt! campaign included a Twitter and Facebook account, a hashtag, and a website.[37]