Founding director Grace Morley held film screenings at the museum beginning in 1937, just two years after the institution opened. In 1946 Morley brought in filmmaker Frank Stauffacher to found SFMOMA's influential[citation needed] Art in Cinema film series, which ran for nine years. SFMOMA continued its expansion into new media with the 1951 launch of a biweekly television program entitled Art in Your Life.