Non-alcoholic beers, like the aforementioned Birell and fruit-flavored Fayrouz, are very popular in Egypt, as observant Muslims tend to avoid the consumption of alcohol due to religious restrictions. Flavored alcoholic beers have also become trendy since the successful launch of tequila-flavored Desperados in 2016. ABC followed up with the launch of several fruit-flavored versions of their high-strength Meister Max brand, later in 2016, and other companies have since followed suit.