American Motors 1970 AMX advertising headlined, "We made the AMX look tougher this year because it's tougher this year".[71] They were mildly facelifted resembling the first two model years, but the changes were different enough to be a separate design for 1970. Featured was a new front end design with a longer hood that had a "power blister" with two large openings. These were a functional cold ram-air induction system with the popular "Go Package" available with the 360 and 390 engines.