The town's name probably derives from the Latin Taurus. Over time it changed from Taurasos to Taurasia(not to be confused with the Taurasia founded in northern Italy by the Taurini, which is now called Turin) before changing to its current form. Taurasi is best known for its increasingly famous red wine also named Taurasi, made of Aglianico grapes along with Piedirosso and Barbera grapes.