Trump hosted the reality show The Apprentice and its spin-off The Celebrity Apprentice between 2004 and 2015. Further TV-projects have at times been announced and cancelled, such as Trump Tower (Showtime in 1998 and Lifetime in 2008),[68] The Tower and Trump Takeover.[68] Trump is portrayed in a 2005 episode of American Dad, demanding money for the use of his The Apprentice catchphrase "You're fired!"[69]