How much money Shackleton raised to meet the total costs of the expedition (later estimated by the Daily Mail to be around £80,000)[1] is uncertain, since the size of the Stancomb-Wills donation is not known. Money was a constant problem for Shackleton, who as an economy measure halved the funding allocated to the Ross Sea party, a fact which the party's commander Aeneas Mackintosh only discovered when he arrived in Australia to take up his duties.[19] Mackintosh was forced to haggle and plead for money and supplies to make his part of the expedition viable.[20] Shackleton had, however, realised the revenue-earning potential of the expedition. He sold the exclusive newspaper rights to the Daily Chronicle, and formed the Imperial Trans Antarctic Film Syndicate to take advantage of the film rights.[21]