Cycle rickshaws often have a parasol or canopy to protect the passengers from sun and rain. These vehicles are widely used in South Asia and Southeast Asia, where rickshaw driving provides essential employment for recent immigrants from rural areas, generally impoverished men. In the 1990s and first decade of the 21st century, rickshaws became increasingly popular in big cities in Britain, Europe and the United States, where they provide urban transportation, novelty rides, and serve as advertising media.