The late 1990s also saw the network's first attempts to distance itself from its country music/rural lifestyle image and court a younger demographic, one more attractive to potential advertisers.[10] In 1998, the network dropped its "The Nashville Network" moniker and shortened its official name to TNN, and ownership shifted to Viacom in 2000 after that company's acquisition of Westinghouse's successor, CBS Corporation.[11] TNN subsequently moved from its original Nashville headquarters to New York City and was folded into Viacom's MTV Networks division; sister network CMT, however, remained situated in Nashville and began to venture away from 24/7 music videos, in favor of lifestyle programming.