Aujan Industries began importing Barbican from U.K.-based Bass Beers for sale in the Middle East in 1983. Alongside the Swiss-made beverage Moussy, Barbican was the first non-alcoholic malt beverage to be sold in the region. Manufacturing changes at Bass Beers disrupted supplies of Barbican to Aujan, and in 1999, Aujan purchased the Barbican brand in select markets.