In January 2015, co-owned blog TechCrunch reported that AOL was planning to shutter underperforming content properties, particularly in the technology and lifestyle verticals, to focus on its stronger properties, video, and advertising sales.[11] On January 27, 2015, Re/code reported that Joystiq was among the sites that were "likely" to be shut down as part of this restructuring plan.[12] Readership of Joystiq had seen sharp declines, falling by at least 18% over the previous year.[11]