They were also able to re-brand their "World Middleweight Championship" to become the NWA World Middleweight Championship and their "World Welterweight Championship" became the NWA World Welterweight Championship.[7][8][9] In the early 1950s television became as a viable entertainment medium in Mexico which was set to bolster the popularity of EMLL, but Arena Coliseo was not equipped properly for television transmissions. As it turns out luck was on Lutteroth and EMLL's side as Lutteroth and the personnel at Arena Coliseo bought a lottery ticket worth 5 million Pesos. Lutteroth used his portion of the winnings to finance the construction of Arena México, on the location where Arena Modelo used to sit.