However, another logic suggests that business groups might choose to forgo high density within the group in favour of maintaining some weaker ties to other firms outside the group. This way firms can reduce redundant ties and form long-distance links to other firms who can provide novel information to them.[6] This logic rests on the assumption that the conservatizing strategy of in-group cohesion is maladaptive as it risks locking the businesses into early success and strategies, which in the absence of new information can easily become detrimental in a rapidly changing business environment.