The Economist reported that Xi "had seen the American dream up close, having spent a couple of weeks in 1985 with a rural family in Iowa. (He revisited them during a trip to America last year as leader-in-waiting.)" Since the idea was put forward by Xi in November 2012 and repeated by him on numerous important occasions, the CCP's propaganda chief, Liu Yunshan, has directed that the concept of the Chinese Dream be incorporated into school textbooks.[15]