In 2012, Irving played the role of Uncle Drew in a series of Pepsi Max advertisements.[157][158] He wrote and directed episode 2, in which he starred alongside Bill Russell and Kevin Love, and episode 3, in which he starred alongside Nate Robinson and Maya Moore.[159] Irving also wrote and directed episode 4 of "Uncle Drew", which was released in November 2015, and in which he starred in alongside Baron Davis, J. B. Smoove, and Ray Allen.[160] In 2017, the Uncle Drew advertisement series became a skit inside an old school diner featuring Pepsi in its current design, stored in a fridge with its original logo.[161] Irving has also starred as the character in a feature film, Uncle Drew, which also features former NBA stars, and was released in June 2018.[162]