Martin was hired and fired by Steinbrenner five times over the next 13 years. This conflict, combined with the extremely rowdy Yankees fans of the late 1970s and the bad conditions of the Bronx, led to the Yankees organization and stadium being referred to as the "Bronx Zoo."[76] Despite the turmoil, Jackson hit four home runs in 1977 World Series and earned the Series MVP Award, and the nickname "Mr. October."[77]