In the 1990s, the appliance industry was very consolidated, with over 90% of the products being sold by just five companies. For example, in 1991, dishwasher manufacturing market share was split between General Electric with 40% market share, Whirlpool with 31% market share, Electrolux with 20% market share, Maytag with 7% market share and Thermador with just 2% of market share.[1]