Ehime Asahi Television JOEY-(D)TV Ehime Prefecture, Japan Branding eat Channels Digital: 17 (UHF), PSIP 5 Affiliations TV Asahi ANN Founded April 8, 1994 First air date April 1, 1995 Call letters' meaning A variation on a boy person's name Former channel number(s) 25 (analog, UHF, 1995-2011) Website http://www.eat.co.jp