In October 2013, the BBC announced that in 2014 it would rollout 3 new brands - BBC Earth, BBC First, and BBC Brit, with BBC Earth to be dedicated to premium factual programming.[1] It was later announced that the channel would air series such as Frozen Planet and Wonders of the Universe. In addition, roughly 30 hours of new content would be ordered for the channel in its first year.[4] The channel is set to replace BBC Knowledge, however, if the existing channel is successful in certain markets it may remain.[5]