As such, he sold an interest in Lehman Brothers to John D. Hertz who had sold his Yellow Cab Company and The Hertz Corporation for a fortune and who sat on the board of directors of General Motors. Under Robert Lehman, the bank concentrated on rapidly developing consumer industries with financing deals arranged in retailing, airlines, and the entertainment business notably with the Keith-Albee-Orpheum theatre group 1928 deal that sold the majority of its stock to Joseph P. Kennedy which led to the creation of RKO motion picture studios. And, when Lehman put together start-up financing for Paramount Pictures, John D. Hertz would be their connection on Paramount's board.