The 7th Earl of Leicester took ownership of the property in 1728 and it was briefly the residence of Frederick, Prince of Wales from 1742 until Leicester's death the following year.[1] The poet Matthew Prior lived at what is now No. 21 around 1700 and artist William Hogarth resided at No 30 between 1733 and 1764, where he produced some of his best known works including Gin Lane.[14] The magistrate Thomas de Veil, later to found Bow Street Magistrates' Court, lived at No 40 between 1729 and 1737; this location is now the Odeon West End.[4] The painter Joshua Reynolds lived at No 47 from 1760 until his death in 1792; this location is now Fanum House, once the Automobile Association head office.[14]