There were no individuals that created the criteria for film studies; rather the growing community of the film industry and academics began to criticize, document and analyze films, eventually conforming the concepts of film studies that pertain to artistic academia. With the success in first half of the twentieth century, prominent persons in the film industry could become an endowment source for schools focusing primarily on film, creating the location for film studies as a discipline to form. An example is George Lucas' US$175 million donation to the USC School of Cinematic Arts in 2006.[5]