In September 2019, Toro Rosso announced the application to change their naming rights for the 2020 championship. It was announced on 1 December 2019 that the team nominated "AlphaTauri" as their new moniker to promote parent company Red Bull's fashion label of the same name by purchasing Toro Rosso's naming rights and thus will become Scuderia AlphaTauri whilst retiring the Scuderia Toro Rosso moniker after fourteen years.[7] The team can be traced back to 1985 when they competed under the name of Minardi.