Used as a framework, JTBD is very similar to outcome-driven innovation, focusing on the functional, emotional, and social 'jobs' that users want to perform. However, this is one of two main interpretations of the theory known as "Jobs-as-action."[11] The second interpretation is known as "Jobs-as-progress" and focuses on what the user wants to be, stating that the jobs a product user wants to do are secondary to (and a result of) the person they want to be.