Guardian.co.uk was launched in 1999, born of the Guardian New Media Lab. Its popularity soared after the September 11 attacks in the United States in 2001, largely thanks to the diverse range of viewpoints published in The Guardian newspaper.[citation needed] The website won the Best Newspaper category in the 2005, 2006 and 2007 Webby Awards, beating the New York Times, the Washington Post, the Wall Street Journal and Variety.[4]