In February 2007, an open letter by Steve Jobs, Apple's then-CEO, discussed the use of DRM on music, raising points about the future of the protection and announcing the company's support for ending the use of DRM.[102][103] Although the open letter initially caused mixed industry reactions,[104][105] Apple signed a deal with a major record label the following month to offer iTunes customers a purchase option for a higher-quality, DRM-free version of the label's tracks.[106] In January 2009, Apple signed deals with all major record labels as well as a large number of independent labels to offer all iTunes music in the DRM-free option.[107][108][109] This does not apply to songs downloaded while using Apple Music, Apple's subscription-based music streaming service.[110]