The company has found success as a cheap-chic player in the industry.[4] The parent company was renamed the Target Corporation in 2000 and divested itself of its last department store chains in 2004. It suffered from a massive and highly publicized security breach of customer credit card data and the failure of its short-lived Target Canada subsidiary in the early 2010s but experienced revitalized success with its expansion in urban markets within the United States. As of May 26, 2019, Target operates 1,871[1] stores throughout the United States.