Eli Zeira (Hebrew: אלי זעירא‎) (born 1928) is a former major general in the Israel Defense Forces. He was director of Aman, Israel's military intelligence, during the 1973 Yom Kippur War. He is most remembered for his ill-conceived prewar assessment that Egypt and Syria would not attack (also known as "The Concept"),[1][2] despite intelligence to the contrary.