In 2006, she started the social enterprise Blue Fish to help Tunisian artisans, particularly women, to export their works and develop their businesses.[4] In 2009, she initiated Sougha Est in the khalifa fund for enterprise development in Abu Dhabi in the UAE.[5] She occupied the position of Senior Manager at the Khalifa Fund for Enterprise Development, helping Emirati women artisans in developing their local enterprises,[6][7] until 2013 when she decided to go back to Tunisia.