Obviously with Syed being a mummy's boy, she has to have her say. I don't think Zainab would be happy with anyone that Syed's with — they'd have to be absolutely perfect. Mummy Masood will be doing a lot of meddling and locking horns with Amira."[16] She has also been described as "very high maintenance", "spoilt and snobbish" and "a lonely and insecure girl".[17] The BBC website describes Amira as "beautiful", "spoilt" and "unashamed snob" but also "charming and fun".[18]