Pinkfong (Korean: 핑크퐁) is the children's educational brand of SmartStudy, a South Korean educational entertainment company. Pinkfong consists of mainly children's songs, of which the most famous is "Baby Shark", with its dance video receiving over seven billion views on YouTube and becoming the most-viewed YouTube video. Their educational channel has more than 36 million subscribers, with a brightly-colored programming of stories, sing-along songs and dances represented by a pink fox named "Pinkfong".