Use of the phrase the long tail in business as "the notion of looking at the tail itself as a new market" of consumers was first coined by Chris Anderson.[12] The concept drew in part from a February 2003 essay by Clay Shirky, "Power Laws, Weblogs and Inequality",[13] which noted that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs may have only a handful of links going into them. Anderson described the effects of the long tail on current and future business models beginning with a series of speeches in early 2004 and with the publication of a Wired magazine article in October 2004. Anderson later extended it into the book The Long Tail: Why the Future of Business is Selling Less of More (2006).