As part of a succession plan the elder Falwell laid out before his death, Jerry Jr. was to be entrusted with Liberty University while Jerry Sr.'s other son, Jonathan Falwell, inherited the ministry at Thomas Road Baptist Church. The decisions were rooted in each's personality: Jerry Jr. had aggressive business instincts, and Jonathan was a more charismatic and morally upstanding character.[3] This succession plan took effect when Jerry Sr. died in 2007.