He appears to have memory loss and is mumbling unintelligibly while occasionally mentioning the sedans and Buzz Cola, the "new and improved" cola drink recently launched by television personality Krusty the Clown. Marge sets out to learn what has affected Bart. As she investigates a crop circle that recently appeared in Cletus Spuckler's crop field, Abraham Simpson tells Marge that the crop circle is an exact replica of the Buzz Cola logo. Marge gives a can of the cola to Bart, which snaps him out of his stupor.