Material revolves around the tempestuous relationship between Cassim Kaif and his aging father whose one dream is for his son to take over the family's fabric shop, which is struggling to stay afloat. However, Cassim wants to be a stand-up comedian, a notion that his traditionalist father strongly disapproves of. When Cassim lands a gig at a local bar, he has to find a way of keeping it a secret from his family.[9] The film's portrayal of the clash between youth, tradition and religion, alternates between family drama and snippets from the world of stand-up comedy.