Fido Dido was licensed to PepsiCo in 1988[8] but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads. Later he was replaced with Cool Spot as the 7-Up brand mascot. Since PepsiCo does not have the rights to 7-Up in the United States (where it is a product of the Dr. Pepper Snapple Group), Fido Dido was instead used to promote Slice.