A prominent figure in pop culture,[304] Drake is widely credited for popularizing the Toronto sound to the music industry and leading the "Canadian Invasion" of the American charts.[305][306][307][308][309] The Washington Post editor Maura Judkis credits Drake for popularizing the phrase "YOLO" in the United States with his single "The Motto", which includes, "You only live once: that's the motto, nigga, YOLO."[310] Drake later popularized the term "The Six" in 2015 in relation to his hometown Toronto, subsequently becoming a point of reference to the city.[311] Furthermore, the subject matter of his artistry often revolving around relationships have had widespread impact on social media through photo captions commonly used to reference emotions or personal situations.[312] However, his lyrical content has incited mixed reception from fans and critics, with some deeming him as sensitive, a trait perceived as antithetical to hip hop culture.[313] June 10 was declared "Drake Day" in Houston, Texas.[314][315][316] In 2016, Drake visited Drake University after a show in Des Moines in response to an extensive social media campaign by students that began in 2009, advocating for his appearance.[317][318]