As one of three new wings and as a new entry to the building, the Efroymson Pavilion helped to transition visitors between the museum and the surrounding grounds.[26] The Wood Gallery Pavilion added three levels of gallery space as well as a dining area and education suite, while the Deer Zink Pavilion added additional space for private and public events.[26] The architectural focus on welcoming visitors coincided with a new advertising campaign that reached out to a broader, more diverse audience.[5] In 2008, the museum changed its main entrance and address from 1200 West 38th Street to 4000 North Michigan Road.