German zeppelins bombed towns on the east coast, starting on 19 January 1915 with Great Yarmouth.[80] London was also hit later in the same year, on 31 May.[80] Propaganda supporting the British war effort often used these raids to their advantage: one recruitment poster claimed: "It is far better to face the bullets than to be killed at home by a bomb" (see image). The reaction from the public, however, was mixed; whilst 10,000 visited Scarborough to view the damage there, London theatres reported having fewer visitors during periods of "Zeppelin weather"—dark, fine nights.[80]