With the advances in technology and electronics, car manufacturers have been able to offer a wide variety of services and conveniences. From the creation of the electronic fuel injection to the popular global positioning system found standard in many cars today, the auto industry has revolutionized the way people travel from place to place. Understanding how people interact with vehicles today, what contributes to a great driving experience, what is their current relationship with the car, what placement does it have in their lives, is key to the development of these technologies.