In September 2011, Accor rebranded Etap Hôtel into Ibis Budget and All Seasons into ibis Styles, turning ibis into the group's economy megabrand.[6] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[7] The mattresses, pillows and digital access were upgraded.[8] The lobby was turned into a living space.[9] Following this restructuration, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[10] The first Ibis Budget opened in Tangier, Morocco, in November 2011.[11]