Mizu-shōbai (水商売), literally the water trade, is the traditional euphemism for the nighttime entertainment business in Japan, provided by hostess or snack bars, bars, and cabarets. Kabuki-chō in Shinjuku, Tokyo is Japan's most famous area where one can patronize the water trade, as well as its more carnal counterpart fūzoku (風俗)—the sex industry composed of soaplands, pink salons, health, and image clubs.