On May 8, 2013, the NFL's San Francisco 49ers announced that San Francisco-based Levi Strauss & Co. had purchased the naming rights to their new stadium in Santa Clara. The naming rights deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million.[6]