Seaman wrote for various publications (including Jezebel, TheStreet.com, and The Huffington Post) while styling himself as a 'publicity expert.' By 2012, Seaman had shifted to a political orientation, launching a Libertarian senate campaign and expressing his views on the Joe Rogan Experience podcast. In 2016, Seaman was fired from his Huffpost columnist role for promoting conspiracist content, after which he became a major voice in the Pizzagate conspiracy community.