Best Retailer 2010’ by the Middle East Retail Academy Awards ‘Best Retailer’ and ‘Best Retail IT Executive’ by the 2011 Middle East Retail Academy Awards ‘Best Retailer’ and ‘Best Retail IT Executive’ by the 2012 Middle East Retail Academy Awards[2] Facebook ‘Best Interactive Award’ for the electronics category in the GCC region by the Pan Arab Web Awards Academy[3] ‘Best Overall Retailer’ by the Gamestream 12 Awards[4] ‘Best In-Store Experience of the Year 2012’ by Middle East Retail Academy Awards ‘Best Post Paid Sales 2012’ award from VIVA Telecom[5]