Cyber-ethnography was seen as a new kind of methodology that might uncover how the internet would radically change society. However, as the internet reached the mainstream and cyber-ethnographers sought legitimacy, cyber-ethnography was reframed as adaptation of traditional methods into a new context. Understanding the degree to which divergent performances in online and offline settings reflect a segmentation of identity or a continuous identity performed differently in different contexts remains an important consideration for cyber ethnographers.[3]