The content was anti-feminist in nature and appealed to incels.[1][15] Lira posted videos with advice such as "never date a woman in her thirties" and argued that all women really only want money, a house, and kids, as child-rearing is the one thing that will biologically validate them.[3] He published over 500 videos, gaining 324,000 subscribers and around 2 million views.[16] In November 2021, Lira deleted most of his CRP content and began posting under his legal name.[3][10]