When he summited the first peak, Annapurna I on 23 April 2019, Purja had only locked down 15 percent of the financing he needed, and most of this money had come from remortgaging his own UK house.[5] However, as the climbing developed, Purja was able to raise funds both through GoFundMe campaigns, and corporate sponsorship (e.g. rebranding the project as Bremont Project Possible).[5][2] Purja told Redbull, "It's been one financial risk after the other", and "I always say this project has been 'horrifically amazing'".[4]