The Hub had a summer advertising campaign for the show based around a parody of Katy Perry's "California Gurls" called "Equestria Girls"; one of the lyrics mentioned "bronies" hanging out with the ponies.[11] An extended promotional version of the song was sent to Scotellaro's blog for "our favorite Pony fans".[12][non-primary source needed] Hasbro themselves sent a review copy of their interactive iOS storybook "Twilight Sparkle: Teacher for a Day" to Equestria Daily,[13][non-primary source needed] and several key figures in the production team have done exclusive interviews for the website, including supervising director and current showrunner Jayson Thiessen[14][non-primary source needed] and My Little Pony: Friendship Is Magic developer and creative director Lauren Faust.[15][non-primary source needed]