This boom of media coverage and constant exposure to these individuals resulted in a change of mindset toward celebrities in both adults and youth alike. According to a survey of teachers in the United Kingdom conducted in 2008 by the Association of Teachers and Lecturers, young people most frequently chose sports stars as role models, followed by pop stars. Many, however, simply aspired to be "famous for being famous", believing that fame and fortune could be easily accessed through reality television.[10]