In the book, Covey describes a framework for prioritizing work that is aimed at long-term goals, at the expense of tasks that appear to be urgent, but are in fact less important. He uses a time management formulation attributed to Dwight D. Eisenhower (see: The Eisenhower Method), categorizing tasks into whether they are urgent and whether they are important, recognizing that important tasks may not be urgent, and urgent tasks are not necessarily important.[3][4] This is his 2x2 matrix: classifying tasks as urgent and non-urgent on one axis, and important or non-important on the other axis.