The feature of the magazine did not only focus on Egyptian and international occurrences, but also illustrations pursuing a cultural focus.[2] A considerable number of cartoons, photographies and high-quality illustrations increased the readership vastly, even among illiterates.[2] In the course of this novel phase regarding the Egyptian media landscape, al-Dunya al-Musawwara seized on new topics, such as fashion, sports, culture, and tourism, and offered a great commercial platform to popular products of that time.[3]