1956) was established shortly after the first ‘industrial extraction of hinokitiol’ began in 1955.[17] Hinoki, currently has over 18 different product ranges with hinokitiol as an ingredient. Another brand, namely, Relief Life,[18] has boasted over a million sales with their ‘Dental Series’ toothpaste containing hinokitiol.[19] Other notable producers of hinokitiol based products include Otsuka Pharmaceuticals, Kobayashi Pharmaceuticals, Taisho Pharmaceuticals, SS Pharmaceuticals. Besides Asia, companies such as Swanson Vitamins® are commencing the utilisation of hinokitiol in consumer products in markets such as the U.S.A.[20] and Australia[21] as an anti-oxidant serum and in other endeavours.