As part of the project, the police created a confidential hotline and text-messaging service and used social media to raise awareness and encourage reporting. They also staged several "weeks of action", involving increased patrolling of public transport by both uniformed and plain-clothed police officers, including a joint initiative with police officers in several cities in North America, several of which resulted in multiple arrests. In August 2014, the BTP recorded a 21% increase in sex offences, a rise which was attributed partially to increased reporting as result of Project Guardian.