Retrieved 2017-04-13. ↑ "Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter". Retrieved 2017-04-18. ↑ "Coca-Cola Says Social Media Buzz Does Not Boost Sales". Retrieved 2017-04-18. ↑ Kose, Dicle; Jari Veijalainen; Alexander Semenov (2016).