On July 10, Mutoh held a press conference to announce the foundation of his new promotion, named "Wrestle-1".[1][23][24] Mutoh got the name from a series of professional wrestling events that were produced by his AJPW, K-1 and Pride Fighting Championships between 2002 and 2005.[4][10] Wrestle-1 continues Mutoh's brand of "Pro Wrestling Love", which he had launched after taking over AJPW in 2002.[9] Mutoh dubbed Wrestle-1's style of puroresu "Fighting Entertainment".[1][6] As the label suggests, Wrestle-1 is considered more entertainment based than the traditional AJPW.[25] The press conference was also attended by Funaki, Hama, Hayashi, Kai, Kondo, Kono, Nakanoue, Tanaka and Yamato.