In 1984, Victor Posner obtained Arby's via a hostile takeover of its then parent Royal Crown[26] through his DWG Corporation.[27] Nine years later, with a new owner of DWG Corporation and a new name, Triarc Companies, Inc.,[28] a former PepsiCo executive, Don Pierce, was brought in to "resurrect" Arby's.[29] With $100 million additional funding, Pierce moved to a new "Roast Town" concept, similar in format to Boston Market, in 1996.[30] The Roast Town concept received poor marks in market tests and was quickly discontinued.