By 2005 the boulevard had undergone a dramatic transformation as historic buildings were restored and residents began flowing back in and injecting the street with a renewed cultural energy.[6][7][8] In February 2012 Bloomberg L.P. opened an office on the boulevard,[9] followed by Julius Baer Group in March of the same year.[10] Rothschild Boulevard was the epicenter of the 2011 Israeli social justice protests.[11]