Mirinda campaigns over the years have included the "Mirinda Woman" campaign in the 1970s.[citation needed] The "Mirinda Craver"" ads produced by Jim Henson from 1975 to 1978 involved a monster called the Mirinda Craver (performed by Bob Payne and voiced by Allen Swift) craving the Mirinda drinks and doing anything to obtain one. With the Mirinda Craver being a live-hand Muppet, Payne was assisted in performing the Mirinda Craver by Louise Gold, Dave Holman, or Faz Fazakas, handling one of the arms, moving eyes and twirling hair of the Mirinda Craver.