Marketing for the residential units started in March 1987, with TV advertisements that featured celebrities such as Dick Cavett, Carol Channing, Lauren Hutton, Robert Joffrey, Lynn Redgrave, and Tommy Tune.[1][2] Despite this, only 60 of the 340 condos were in contract by that August. The slow sales were attributed to the shortage of small apartments, as well as the tower's location in a traditionally non-residential neighborhood.[44] The advertisements also received complaints for including only white people; the director of the building's marketing team claimed they were just targeting the demographic who was most likely to buy apartments there.[84] Horenstein denied the advertisements were intended to discourage minorities.[84][85]