He states that the social expectation for individuals to have and express their opinions on all matters requires more bullshit.[16] Despite a lack of knowledge on a subject matter, for example politics, religion or art, there is an expectation to participate in the conversation and provide an opinion. This opinion is likely to be bullshit at times as it is not based on fact and research. The opinion is motivated by a disregard of the truth with a desire to appear knowledgeable or adequately opinionated.