Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless, two cars, the 4-litre Treff-Aß (Ace of Clubs) and the 8-cylinder 4.6-litre Trumpf-Aß (Ace of Trumps) were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.