The industrial complex concept has also been used informally to denote the artificial creation, inflation, or manipulation of an institution's societal value in order to increase profit opportunities, especially through specialty businesses and niche products. An example of this is the marriage industrial complex[4][5][6][7], where demand for wedding dress makers, wedding venues, wedding planners, wedding cake bakers, wedding rentals companies, wedding photographers, etc, is created by the perceived social necessity of an elaborate wedding ceremony[8].