Japanese employment protection is unique and dynamic compared to other nations.[5] Loyalty to one's company is paramount in the Japanese culture.[6] Many Japanese firms only promote from within, as a result individuals may stay with the same company for their entire life.[5] Japanese workers seek to invest and improve their company, while firms attempt to maintain a family atmosphere and look after employees.[7] Disappointing coworkers, calling in sick, and having a poor attitude are unacceptable.