The Advanced Access Content System (AACS) is a standard for content distribution and digital rights management, intended to restrict access to and copying of the post-DVD generation of optical discs. The specification was publicly released in April 2005 and the standard has been adopted as the access restriction scheme for HD DVD and Blu-ray Disc (BD). It is developed by AACS Licensing Administrator, LLC (AACS LA), a consortium that includes Disney, Intel, Microsoft, Panasonic, Warner Bros., IBM, Toshiba and Sony.