A 1999 CIO magazine cover story asked the question: Is it time for corporations to create a new executive position—Chief Web Officer—to "oversee the strategies of company intranets, extranets and Web sites?"[1] The six experts interviewed for the article were split in their viewpoints. Some argued that the tasks associated with any new position should be handled by IT staff already within the company or guided directly by the CEO. Others said that, because a typical CIO was too focused on technology issues, there should be a new position created "to coordinate all Web-based activities and to put resources, both people and capital, into his or her organisation."[1]