The programming aired under the World Championship Wrestling banner, which had been adopted by GCW before its demise. The entire company was frequently referred to in the influential Pro Wrestling Illustrated and its sister publications by the WCW name or more commonly as "the World Championship area."[11][12] As a result of the success World Championship Wrestling now had from acquiring the Saturday night time slots, Crockett (along with JCP booker Dusty Rhodes) was able to establish an annual summer arena tour, "The Great American Bash" starting with a single supercard in 1985 and expanding to the full tour in 1986.