Organizations retain dark data for a multitude of reasons, and it is estimated that most companies are only analyzing 1% of their data.[6] Often it is stored for regulatory compliance[7] and record keeping.[1] Some organizations believe that dark data could be useful to them in the future, once they have acquired better analytic and business intelligence technology to process the information.[3][8] Because storage is inexpensive, storing data is easy. However, storing and securing the data usually entails greater expenses (or even risk) than the potential return profit.[1]