Ordinary language analysis largely flourished and developed at Oxford in the 1940s, under Austin and Gilbert Ryle, and was quite widespread for a time before declining rapidly in popularity in the late 1960s and early 1970s. It is now not uncommon to hear that Ordinary Language philosophy is no longer an active force.[5] Wittgenstein is perhaps the only one among the major figures of linguistic philosophy to retain anything like the reputation he had at that time. On the other hand, the attention to language remains one of the most important techniques in contemporary analytic thought, and many of the effects of ordinary language philosophy can still be felt across many academic disciplines.