It applies particularly to the color of the flower of the same name. The web color called lavender is displayed at right—it matches the color of the very palest part of the lavender flower; however, the more saturated color shown below as floral lavender more closely matches the average color of the lavender flower as shown in the picture and is the tone of lavender historically and traditionally considered lavender by the average person as opposed to those who are web site designers.[3] The color lavender might be described as a medium purple or a light pinkish purple. The term lavender may be used in general to apply to a wide range of pale, light or greyish purples but only on the pink side.