The film's official teaser trailer and the official teaser poster were released on July 7, 2019, during the broadcast of the 2019 FIFA Women's World Cup Final.[32] The teaser trailer was viewed 175.1 million times in its first 24 hours, including 52 million from China, making it the seventh most viewed trailer in that time period.[33] On September 30, an exclusive photo featuring Liu as a soldier in the Imperial Army was released on Empire's upcoming Star Wars: The Rise of Skywalker issue.[34] On November 4, a video clip filmed during a Toho cinema preview was leaked online, featuring new shots of Mulan as a warrior battling fiercely and taking off her hair band.