Neiman Marcus introduced the first giftcard using a payments infrastructure in late 1994,[6] though Blockbuster Entertainment was the first company to do so on a wide scale,[7] test-marketing them in 1995 and launching them around the country the next year. In the beginning, the Blockbuster giftcard replaced gift certificates that were being counterfeited with recently introduced color copiers and color printers. Blockbuster's first giftcard transactions were processed by what was then Nabanco of Sunrise, Florida Nabanco was the developer of the first third-party platform for the processing of gift cards using existing payment infrastructure.