The hub was intended to compete with Delta Air Lines, Eastern Air Lines and Piedmont Airlines for north–south traffic in the eastern United States.[9] Besides providing nonstop flights to many cities in the U.S. and Canada, American also operated a transatlantic flight from Nashville to London. The American hub was touted as a selling point in bringing companies such as Nissan and Saturn Corporation to the Nashville area. Nonetheless, the hub operated at a loss even during its heyday in the early 1990s, like the similarly sized hub American had at Raleigh/Durham.[10]