The UK regulations forbid "logos or promotional images … inserts … discounts … offers … information about nicotine, tar or carbon monoxide … lifestyle or environmental benefits [and] mentions or depictions of taste, smell or the absence thereof", while mandating "drab dark brown coloured packaging", specific package shapes and a specific font (Helvetica 14-point) for brand names.[171] The UK is also bound by the EU's Tobacco Products Directive (2014) which included a requirement for combined health warnings (picture, text and information on how to stop) covering 65 per cent of both the front and back of packaging.[2]