The company was founded in 2007 by Sunny Gupta, Kurt Shintaffer and Paul McLachlan.[13] Prior to founding the company, Gupta and Shintaffer worked together at iConclude before it was purchased by Opsware in 2007.[2] In November 2007, the company received $7 million in funding from Madrona Venture Group and Greylock partners while it was operating in stealth mode.[14] Apptio raised an additional $14 million in Series B funding from the newly formed Andreessen Horrowitz fund in 2009.[4]