The company is ranked No. 39 on the 2018 Fortune 500 list of the largest United States corporations by total revenue.[5] Their retail formats include the discount store Target, the hypermarket SuperTarget, and "small-format" stores previously named CityTarget and TargetExpress before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers", whereas its rival Walmart more heavily relies on its strategy of "always low prices".[6]