In order to determine the relative prevalence of different fetishes, scientists obtained a sample of at least 5000 individuals worldwide, in 2007, from 381 Internet discussion groups. The relative prevalences were estimated based on (a) the number of groups devoted to a particular fetish, (b) the number of individuals participating in the groups and (c) the number of messages exchanged. Of the sampled population, 7 percent were sexually aroused by hair (as opposed to 12 for underwear, but only 4 for genitals, 3 for breasts, 2 for buttocks, and less than one for body hair).[8][9]