The stadium is located near the former Stadium De Kraal in a pit ("koel" is Venlo Limburgish for "pit") on Kaldenkerkerweg, on top of the steep fringe in the east of Venlo. The stadium was once able to accommodate 24,500 spectators during a match between VVV and Ajax in 1977. When Dutch competitive football experienced a dip in public interest in the late 1980s, De Koel managed to keep their spectator numbers up to standard.