Between 1908 and 1909 Batscharis commissioned the construction of a large factory called Batscharifabrik in Baden-Baden, between the Balzenberg and Mozart streets. The ABC cigarette marque was by then known beyond Germany, and the company had outlets in most major European cities as well as in Madison Avenue in New York. During the period of radioactive quackery in the early 20th century, Batschari also produced a brand of "Radium" radioactive cigarettes.[4]