As part of the daily ritual worship within the Hindu tradition, incense is offered to God (usually by rotating the sticks thrice in a clockwise direction) in His deity forms, such as Krishna and Rama. This practice is still commonplace throughout modern-day India and Hindus all around the world. It is said in the Bhagavad-Gita that, "Krishna accepts the offering made to Him with love", and it is on this principle that articles are offered each day by temple priests or by those with an altar in their homes and businesses.