The compass of consumers and Circumstances (environment) are:* (C6)Consumer – (Needle of compass to Consumer)The factors related to consumers can be explained by the first character of four directions marked on the compass model:**N = Needs**W = Wants**S = Security**E = Education:(consumer education)* (C7)Circumstances – (Needle of compass to Circumstances )In addition to the consumer, there are various uncontrollable external environmental factors encircling the companies.