And Allah puts forward the example of a township ( Makkah ) , that dwelt secure and well content ; its provision coming to it in abundance from every place , but it ( its people ) denied the Favours of Allah ( with ungratefulness ) . So Allah made it taste the extreme of hunger ( famine ) and fear , because of that ( evil , i.e. denying Prophet Muhammad SAW ) which they ( its people ) used to do .