Now, I wasn't just obsessed. I was outraged. (Laughter.) So I decided, kind of told myself, "Oh yeah? Watch this. I'll do it myself." (Laughter) Now, this quickly, my day job sent me to work out of our Milan office for a few months, so I was like, what will I do? So I actually scheduled sleep on my calendar, and spent the 8-hour time difference on conference calls with material suppliers, manufacturers and potential customers.