And in the book, he described the potential to create a computer system that would be gathering data from people and providing feedback to those people in real time in order to put them kind of partially, statistically, in a Skinner box, in a behaviorist system, and he has this amazing line where he says, one could imagine, as a thought experiment -- and I'm paraphrasing, this isn't a quote -- one could imagine a global computer system where everybody has devices on them all the time, and the devices are giving them feedback based on what they did, and the whole population is subject to a degree of behavior modification.