Now what happens is the price -- so right here the price is low, demand is high, if the price were to go up a little bit then maybe the demand goes down a little bit, right? price went up a little bit demand went down a little bit. if the price went up a little bit more then maybe demand goes down a little bit more. as the price went up a bunch then demand would go down a bunch and so the line that represents how the demand relates to price might look something like this, and i'm just going to assume it's it a line.