They did a cost benefit analysis the cost per part to increase the safety of the Pinto, they calculated at eleven dollars per part and here's, this was the cost benefit analysis that emerged in the trial, eleven dollars per part at 12.5 million cars and trucks came to a total cost of 137 million dollars to improve the safety but then they calculated the benefits of spending all this money on a safer car and they counted 180 deaths and they assigned a dollar value 200 thousand dollars per death 180 injuries 67 thousand and then the cost to repair the replacement cost for two thousand vehicles that would be destroyed without the safety device 700 dollars per vehicle, so the benefits turned out to be only 49.5 million, and so they didn't install the device needless to say when this memo of the Ford Motor Company's cost-benefit analysis came out in the trial it appalled the jurors who awarded a huge settlement is this a counter example to the utilitarian idea of calculating because Ford included a measure of the value life.