"We'll try and appeal to young people." because the youth was the place where you were going to be able to sell things and what happened was that, in a strange kind of quirk of fate youth began to be celebrated by society in a way that it had never been at any time in human history because what used to be celebrated was experience and cleverness but what happened was that what became valuable was youth the quality of youth which made you a consumer so what happened is that they started concentrating on all of these people society started to turn on its head because with the deification of youth...