What you've already put together is a business model canvas with your hypothesis that says, "Look, we're really passionate about this product or service, and we think there's a set of customers out there, and we've put together a revenue model, our first hypotheses and saying we're going to make a lot of money," and that's great, but there's really kind of a method to this madness, and there's not only one way to do this, but this is the way we kind of think of it.