That's alright - quickly it that getting the people you're talking to as your customers to be talking about this problem itself is part of your journey now as he explained. Getting that message out there and making your company solution part of the conversation at all the conferences six months and a year from now, is like a critical thing to do, because if you do it your portfolio's looking better then. ..that... So the point is this that a lot of - the reason of pushing on these points that we're talking about these things is a lot of the pivots are off understanding the complexity of that chart, more the pivots are off there are some complexity the markets not penetrable understanding the ecosystem, there's no insertion point for a new technology or new company.