So we might be buying software for accounting to use, but it might be the chief financial officer who has to sign off for that, and in between those process, in a large company, you might have people who influence the decisions, you might have people who actually recommend who the vendors should be, you might have a decision-maker who's the head of the department but he still needs to pass off the final purchase to the chief financial officer, and surprisingly, if you spend enough time selling to companies, you might have saboteurs and saboteurs in the company are individuals or organizations whose jobs feel threatened if they knew piece of software or new process or new organization comes in place.