The report users, the people who actually use the product, in this case they're just simply the influencers, and that's kind of interesting to remember because sometimes those entrepreneurs, we forget that the people who use our product are not necessarily the people who even pay for or even recommend the product, and in this case the recommenders were probably the line of business management, that is, those users worked for a line of business, a division or a department, and the influencers, the people who used it, said to their bosses