The market did not respond to the need for evacuation by sending in huge convoys of buses to get people out; in some places, it did respond by tripling hotel prices in neighboring areas, which, while reflecting the marked change in supply and demand, is reviled as price gouging. Such behavior is so odious because it brings little allocative benefit – no significant increase in supply in the short run – and carries a huge distributive cost, as those with resources take advantage of those without.