As in Rawls, if we imagined that we did not know who we are or where we stand in society – whether we are rich or poor, male or female, young or old, CEO or shop-floor worker – our decisions would be more ethically grounded. The veil of ignorance changes the nature of the discussion on almost every issue, from executive pay, wage discrepancies, and working conditions to long-term strategy, succession planning, and much more.