If benchmarks such as focus, mobilization, commitment, organization, and sheer impact are any guide, then the prize goes to the media’s baleful role in preparing the Rwandan massacre of 1994, and in directing, overseeing, and stoking the fervor of the génocidaires once the extermination of Tutsis began. It remains a sobering lesson, one that presents the media in the role of aggressor and violator, in contrast to their normal position as victim.