In the early 1970’s, when it was still an overwhelmingly agrarian country and Islamization was just gaining momentum, Malaysia embarked on its so-called “New Economic Policy” (NEP), designed to help the majority Malays gain a bigger share of the country’s wealth. After three decades of spectacular economic growth, many Malays have become prosperous and content not only through secular capitalism, but through the country’s renewed sense of Islamic identity, one which – for the most part – embraced modernization.