Among the soft-power skills are emotional intelligence (self-control and the ability to use emotional cues to attract others); vision (an attractive portrait of the future that balances ideals, objectives, and capabilities); and communication (the ability to use words and symbols to persuade both an inner circle and a broader audience). For the use of hard-power resources, two skills are particularly important: organizational capacity and a Machiavellian proficiency in bullying, buying, and bargaining to form winning coalitions.