According to Glenn Kessler, the head of HCD research, which conducted the study with the Muhlenberg College Institute of Public Opinion, whereas recent ads from both parties have had little impact among voters, “This is the first ad in over a month that seems to have broken through.” Consistent with that finding, an historic ballot initiative in California to ban cruel forms of animal confinement on factory farms, including the battery cage system of keeping hens, is also showing strong support.