Such overreach is typical of what goes on in hegemon-led PTAs, unlike at the WTO, where stronger countries like India (which asked the European Union to take all non-trade-related measures out of the proposed PTA) and Brazil cannot be so intimidated. The danger is that overreach will lead civil society and voters in democratic developing countries to react against self-serving displays of hegemonic might by jettisoning free trade itself, on the assumption that such openness is little more than neo-colonialism.