The exceptions to this state of affairs are when the Party initiates a propaganda campaign, such as the one associated with the turnover of Hong Kong in 1997, or the more recent anti-Falun Gong blitzkrieg. At such times, directives are issued to produce programming with specific ideological content, and such shows - dubbed renwu (duties) - are perfunctorily overseen by TV producers, after which the more bottom-up mode returns.