In a similar manner, the #BringBackOurGirls campaign began online after the renowned Nigerian playwright Wole Soyinka’s World Book Day speech, in which he called upon Jonathan to “bring back the pupils.” Nigerians’ expressions of outrage online soon translated into organized action offline, led by the former government minister Oby Ezekwesili (who also spoke at the World Book Day event) and civil-society leaders, including the lawyer Maryam Uwais and Hadiza Bala Usman.