The power of such an approach can be seen in Russia, where Western sanctions, imposed following Putin’s annexation of Crimea, are the main factor limiting the pro-Russian rebels’ incursion in eastern Ukraine. Putin’s efforts to reclaim “great power” status for Russia may find support among his people; but that support will probably dwindle if Russians face the prospect of losing all of the comforts derived from the relatively open economy that their country has had for more than two decades.