Since the late 1970’s, and especially during the 1980’s and 1990’s, Berlusconi's three private TV channels have portrayed a false and illusory model of quick success, as seen in American soap operas such as “Dallas.” Since the 1990’s, his channels broadcast “Big Brother” and Italian variety shows dominated by male comedians, musclemen, and scantily clad young girls, popularly known as “veline.”