The new development and distribution models promoted by the Open Education movement represent a natural and inevitable evolution of the educational publishing industry. It parallels the evolution of the software industry (towards Linux and other open-source software); the music industry (recall the band Radiohead’s recent “pay what you like” digital download); and scholarly publishing (the United States government recently mandated online public access to all research funded by the National Institutes of Health – $28.9 billion this year).