A bold international move would be needed to overcome entrenched positions, and that means a deal involving substantial concessions by the US and the EU on agriculture in return for commensurate commitments by India, Brazil, China, and others to open their own markets for services and agriculture. With the Europeans, simultaneous pursuit of an “enhanced transatlantic market” would make a new US-EU Doha initiative on agriculture more attractive to both sides, as it would aim at reducing additional barriers to transatlantic trade that are not covered in the multilateral round.