Mexicans responded accordingly, punishing the PAN for overseeing an economy that has grown only 1.5% per year on average over the last 12 years, as well as for a level of insecurity that Mexico has not witnessed since its revolution 100 years ago. But, perhaps most importantly, the PRI reaped the benefits of the best investment it has made in recent years: the permanent publicity campaign that turned its candidate and now President-elect, Enrique Peña Nieto, into Mexico’s most popular political figure.