Nowadays, many young mothers report feeling significant social, not to mention self-imposed, pressure to breastfeed as part of an “all-natural” approach to child-rearing – one that eschews commercial infant formulas produced by “untrustworthy” corporations. The problem is that many women have difficulty with breastfeeding, lack access to high-quality and timely lactation support, and face heavy demands, especially from work, that make lactation difficult to sustain.