India’s National Rural Health Mission has adopted such an approach, using region-specific data to identify low-quality prenatal care, unsafe deliveries, and lack of access to birth control as high-priority issues in 18 states. The measures that the mission has implemented since 2005 – including free contraception, pregnancy tracking, prenatal care, compensation for hospital delivery, and regular home visits to new mothers – contributed to a 20% drop in fertility rates in the targeted states by 2010, and helped to reduce maternal and infant deaths.