Much more important than merely an anguished call from a concerned citizenry, the homegrown social-media campaign surrounding #BringBackOurGirls is part of a heightened awareness by Nigerians of the need to hold their government accountable. As the February 2015 presidential and parliamentary elections draw near, the most important questions are what Nigerians will do with their awakened political consciousness, and how ready they are for a new kind of leadership capable of building the country that they want and deserve.