And while there are a whole host of ways of remembering stuff in these competitions, everything, all of the techniques that are being used, ultimately come down to a concept that psychologists refer to as "" elaborative encoding. "" And it's well-illustrated by a nifty paradox known as the Baker / baker paradox, which goes like this: If I tell two people to remember the same word, if I say to you, "Remember that there is a guy named Baker."