I was running, as Chris said, to be the CEO of a large software company called SAP And then Peres said, "" Well won't you run this project? "" And I said, "" I'm ready for CEO "" And he said, "" Oh no no no no no. You've got to explain to me, what is more important than saving your country and saving the world, that you would go and do? "" And I had to quit and come and do this thing called A Better Place.