She was a PR woman from New York with 170 Twitter followers, and she'd Tweet little acerbic jokes to them, like this one on a plane from New York to London: [Weird German Dude: You're in first class. It's 2014. Get some deodorant. "" -Inner monologue as inhale BO. Thank god for pharmaceuticals.] So Justine chuckled to herself, and pressed send, and got no replies, and felt that sad feeling that we all feel when the Internet doesn't congratulate us for being funny.