Now we teach entrepreneurship to 16-year-olds in Northumberland, and we start the class by giving them the first two pages of Richard Branson's autobiography, and the task of the 16-year-olds is to underline, in the first two pages of Richard Branson's autobiography how many times Richard uses the word "" I "" and how many times he uses the word "" we. "" Never the word "" I, "" and the word "" we "" 32 times.