For some time I have been interested in the placebo effect, which might seem like an odd thing for a magician to be interested in, unless you think of it in the terms that I do, which is, "" Something fake is believed in enough by somebody that it becomes something real. "" In other words, sugar pills have a measurable effect in certain kinds of studies, the placebo effect, just because the person thinks that what's happening to them is a pharmaceutical or some sort of a — for pain management, for example, if they believe it enough there is a measurable effect in the body