So in order to help people prepare themselves for change and acclimate to the new design more quickly, we actually published the data graph sharing with the community the rationale for what we were going to do, and it even engaged the larger industry in a conversation, which resulted in my favorite TechCrunch headline of all time: "" YouTube Comes to a 5-Star Realization: Its Ratings Are Useless. "" Now, it's impossible to completely avoid change aversion when you're making changes to products that so many people use.