So I cold-called the CEO of Prostate Cancer Canada, and I said to him, "" I have this most amazing concept. "" (Laughter) "" It's going to transform your organization. I don't want to tell you about it now, but will you meet with me if I fly all the way to Toronto? "" So I flew here, met down on Front Street East, and we sat in the boardroom, and I said, "" Right, here's my vision of getting men growing mustaches all across Canada raising awareness and funds for your organization. "" And he looked at me and laughed and said, "" Adam, sounds like a really novel idea, but we're