The 30-minute film has received a combined 20 million views on Vimeo and YouTube in the past two days and has caught the attention of celebrities including Rihanna, Zooey Deschanel, Ryan Seacrest, and Ellen DeGeneres, as well as thousands of others: @thaRadBrad: I've been on YouTube for a few years now but I've never seen a video go as viral as Kony 2012.