In theory, everyone could fabricate and replicate this issue online and the advert could well be the product of someone who would like to present navalny as a real fighter of corruption (and there is no real fighter without an opponent). But navalny's "correct and persuasive" spam problem is an illustration that human bots have become a relatively new trend on the Russian Internet (previously, comment bots were mostly programmed). More often than not, this turns out to be an effective way to spin or create a "hot" topic.