Analysts felt that a postponement or cancellation of the 2020 Summer Olympics would have a major impact on NBCUniversal, due to the extensive rights fees it had paid to televise them, its large advertising inventory (NBC had already announced that it had sold $1.2 billion in advertising for the Games), as well as the extensive use of NBCUniversal's various properties to cover the Olympics (such as its new streaming service Peacock, whose July launch was expected to coincide with the Games).