Passage: Starting in 2011, Google Brain built DistBelief as a proprietary machine learning system based on deep learning neural networks. Its use grew rapidly across diverse Alphabet companies in both research and commercial applications. Google assigned multiple computer scientists, including Jeff Dean, to simplify and refactor the codebase of DistBelief into a faster, more robust application-grade library, which became TensorFlow. In 2009, the team, led by Geoffrey Hinton, had implemented generalized backpropagation and other improvements which allowed generation of neural networks with substantially higher accuracy, for instance a 25% reduction in errors in speech recognition.

Question: When did Google begin their AI project?
2011