Passage: Propaganda is among the core functions of the 610 Office, both at the central and local levels. The CLGDF includes high-ranking members of the Communist Party's propaganda department, including the minister of propaganda and deputy head of the Central Leading Group on Propaganda and Ideological Work. This, coupled with the 610 Office's organizational position above the main news and propaganda organs, gives it sufficient influence to direct the anti-Falun Gong propaganda efforts at the central level.Tong notes that the first "propaganda assaults" on the Falun Gong were launched in the leading state-run newspapers in late June, 1999—shortly after the establishment of the 610 office, but before the campaign against Falun Gong had been officially announced. The effort was overseen by Ding Guangen in his capacity as the deputy leader of the Central Leading Group for Dealing with Falun Gong and the country's propaganda chief. The initial media attacks contained only veiled, indirect references to Falun Gong, and their content aimed to deride "superstition" and extol the virtues of atheism. In the weeks leading up to the official launch of the campaign, the CLGDF and the 610 Office set to work preparing a large number of books, editorials, and television programs denouncing the group, which were made public after 20 July 1999 when the campaign against Falun Gong officially began.In the months following July 1999, David Ownby writes that the country's media apparatus "was churning out hundreds of articles, books, and television reports against Falun Gong. The Chinese public had not witnessed such overkill since the heyday of the Cultural Revolution." State propaganda initially used the appeal of scientific rationalism to argue that Falun Gong's worldview was in "complete opposition to science" and communism; the People's Daily asserted on 27 July 1999, that it "was a struggle between theism and atheism, superstition and science, idealism and materialism." Other rhetoric appearing in the state-run press centered on...

Question: What does conducting grassroot campaigns entail?
educate" target audiences