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Implement a referral program. Shift your marketing focus to the digital realm. Focus your ad campaigns on what makes your company different.

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Give your existing customers an incentive to refer others to your business. Offer a small reward, like a $10 discount, to both the original customer and the referred party when you make a new sale. This will help encourage customer loyalty as well as word-of-mouth advertising. Traditional marketing methods, like television and radio ads, can still be effective, but if you’re trying to cut costs, consider focusing on digital advertising. Social media campaigns and pay-per-click ads can offer a high return for a relatively small investment. If there’s something about your company that you’re especially proud of, even if it’s not directly related to your product or service, consider making that the focus of a marketing campaign. For instance, if you give all of your employees stock in your company, let the public know about that. It sends a message that you care for your workers, and that can build consumer confidence in your brand.