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Figure out what kind of pizza place you want to open. Figure out a way to set your business apart. Choose between a franchise or an independent operation. Choose a logo.

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Write a business plan that includes a description of your pizza business, the market you intend to sell to, your marketing strategy, projected revenue, taxes, and start-up costs.  There are many types of pizzerias, so spend some time thinking about what kind you want to create. There are family-style pizza joints, pizzerias with traditional wood stoves, buffet style pizza places, pizza by the slice, among others. You should also choose whether you want to offer delivery service or dine in and take out only.  There are also many styles of pizza to choose between – like Chicago-style deep dish, Sicilian, Neopolitan, thin crust, gourmet, etc.  Deciding what kinds of food you want to serve is important, but remember that most pizza consumers prefer quality over quantity.  You will also need to decide on what complementary food to serve. You may want to include salads for your more health-conscious customers. Or maybe you’ll want to include an excellent dessert menu with tiramisu and flan. Some more common menu items at pizza restaurants are varieties of pasta dishes, breadsticks, calzones. As customers, people are overwhelmed with options for eating out. Why should they choose your restaurant? Think about what you can do to make your restaurant stand out from the crowd. Maybe this means coming up with a cool decorative theme. Maybe it means offering over-the-top customer service every day. Maybe it means you initiate some kind of gimmick like unlimited free drinks if they buy a special cup from your store. Whatever your decision, you need to choose something that will make your customers want to come back to your business (and to pick it in the first place). While buying into a franchise definitely has its perks (already established name brand with loyal customers), going independent means that you have full control over your business and your finances. Your logo is a very important part of branding your product/business.  Create a logo (or hire a graphic designer to do so) that is aesthetically pleasing and memorable, but make sure that the logo clearly represents what kind of business you are. People are more attracted to logos that are easy to decipher than those that seem unrelated to a topic.