A brochure targeted towards children, for example, looks much different than one advertising to adults. Aspects like color, language, images used, and even the layout design will vary depending on the audience.  For example, in a brochure about museum events for children, bright colors, cartoon characters, and cool images like a T. Rex skeleton are appealing. Let’s say you decide to make a brochure about a business seminar. The front page could announce the event with a title and date. The remaining pages could describe the event, including the speakers, their credentials, and their profile photos. Ask yourself why you’re making the brochure and what you need your target audience to know. All brochures are a call to action. The goal is to get the audience to do something, whether that’s attending an event, buying a product, or learning something new. This purpose needs to be the central focus of the brochure.  For example, you decide to make a brochure promoting tourism in your city. The front page says, “Explore Cleveland” in big letters, letting the reader know exactly what the brochure is for. If you’re designing a brochure for someone else, ask them what they want the brochure to accomplish. Understanding their vision allows you to customize the brochure to fit their cause. The format you choose determines how the brochure folds. Consider which format is best for conveying the brochure information in a clear and accessible way. View various templates and experiment with them to find out what works for your project.  The most common choice is a classic tri-fold design, where the paper is folded twice to create 3 panels per side. Tri-fold brochures are inexpensive and able to fit in envelopes. Some brochures fold in half or accordion-style into 4 to 6 panels. Others have 2 front flaps that open like a gate. Many of these alternative formats are better for open spread presentations than mailing purposes. Open your favorite design program and use its settings menu to select a brochure template. Programs like Adobe InDesign or Photoshop have lots of different tools and layouts that will help you turn that template into the perfect brochure. For a free option, use a program like Microsoft Word or Adobe Spark. Working from a template simplifies the design process. Many design programs have templates that put some text and image boxes in automatically. If you don’t find one you like, try searching online for example templates to borrow.

Summary:
Choose a target audience for your brochure. Settle on a purpose for your brochure. Select a format for the brochure. Use a graphic design program to create the brochure.