Article: . Brainstorm a name for your business. It may help to create word clouds or a bulleted list of potential names. Perhaps you already have it narrowed down to 1 or 2. Ask friends for their opinions about the name to help you refine it.  Examine your list of names to make sure the name you choose reflects the customers you are hoping to attract. If you ask others for their opinion about your names, try not to reveal your own bias, if you have one. They’ll be more likely to give you their honest opinion. If you feel stuck, show a friend your business plan and describe your vision. Sometimes having another person there to suggest ideas helps get names flowing. . Ask your graphic designer to create a website for you. Test the demo version of the website by clicking on all the links and filling out any forms to make sure they work. Check to see that the site feels intuitive. Write down any tweaks or feedback for your colleague.  Keep refining the website together until you feel your brand is well-represented. Be sure to try any merchandising functions, such as making a purchase, to ensure they work properly. . Work with your graphic designer to develop a company logo, packaging, business cards, and any special signage for your business. The more polished and professional your business appears, the more seriously people will take your shoe line. Work with your marketing professional to get the word out about your new shoe line. You can host a trunk show, run print advertisements, or offer deals to get people talking about your business. Draft a press release and send it to editors of local publications so they can help publicize your launch. . Start social media pages for your business on Facebook, Instagram, and Twitter so your customers can connect with you online. You can let customers know of upcoming sales or styles, broaden your customer base, and enhance your business’ image. Asking questions is a great way to connect with your customers online. You can ask them their preferences in color for a new style or just engage with the news in a fun way. Register your logos, products, and proprietary business imagery with the U.S. Patent and Trademark Office at www.uspto.gov. Before completing your online registration, query the site’s trademark electronic search system to make sure your name and logos are not already taken.  You can complete this registration online without the help of a lawyer for a fee. Trademark registration costs between $275 and $325 USD. If you’re outside the United States, contact your nation’s federal trademark office to register your business appropriately.

What is a summary?
Name your business Create a website Create branded materials for your shoes Develop a marketing strategy. Develop a social media presence Register any trademarks associated with your business.