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Use a shade that most closely matches your skin tone. Liquid moisturizer is a lighter, more natural option, though liquid foundation will provide better coverage. Apply a light, even layer over your entire face.  This will even out your skin tone, reduce any redness, and hide other imperfections. Make sure to go with a foundation color that matches your skin tone as closely as possible. Select a shade most similar to your own skin color, and dust powder foundation over your face. Blend the powder into your base layer. The powder creases a smooth, even surface, helpful before applying the bronzer. A little bit of bronzer goes a long way, especially on lighter skin. Lightly dab your brush or sponge once or twice into the bronzer. Then, tap or blow off the excess. With light skin, you want to be precise and conservative when applying your bronzer because contrast between the color of the bronzer and your skin tone make it easier to see mistakes. Matte bronzers allow you to create definition through contouring. If using a matte bronzer, sweep it onto your skin in a “3” shape–at the corners of your forehead above your eyebrows, just above your cheekbones, and along your jawline. Shimmery bronzers work a little bit like highlighters, and so should be applied to areas where the light naturally hits. Focus your application at your temples, along your cheekbones, and down the bridge of your nose to get a soft, natural glow. Use a light, sweeping arc motion to apply the bronzer to your skin in these areas. Avoid applying shimmery bronzer to your nose if you have oily skin or a prominent nose. Use your brush and gently dust bronzer where the sun would kiss your face. With a light hand, layer the bronzer as lightly as possible to build up the color in sheer layers. If using cream or liquid bronzer, use a small amount and rub in a circular motion. Dust some loose powder over top to create a more natural look. Don’t apply the bronzer all over your face. Use a makeup brush, sponge, or your fingers to blend the layers of bronzer with your base layer of makeup. You want to blend until it looks subtle and soft. Use long, soft strokes to blend effectively. Is your bronzer well blended? Does it look like you were just at the beach, kissed by the sun? Or does your face look splotchy? Do you need to apply any more bronzer in certain spots? If you see any excess bronzer, blot it out with a tissue or cover it up with a dusting of powder. If you are wearing a low-cut shirt, dust a little bronzer to your chest along your collarbones.

Summary:
Create a base layer with a tinted moisturizer or liquid foundation. Set makeup with loose powder. Dab a little bit of bronzer onto your brush or sponge. Apply matte bronzer in a “3” shape. Apply shimmery bronzer to the high points on your face. Build up bronzer with light and gradual layers. Blend your bronzer thoroughly. Inspect the look of your bronzer.