Summarize this article:

Read through the “tips and hints” section. This could be considered the most important part of the listing since it is the first and often the only impression a buyer will have. Use as many searchable keywords to describe your item as possible (avoid using words people aren’t likely to search for like “WOW” and “L@@K”) Include: Brand name, manufacturer, artist, specific attributes, short description of the item Click on ‘Find your product’ to have eBay fill in most of the basic information for the title  Depending on what you did in previous steps, the category may already be there. If so, verify that it is accurate. This will help people find the item based on the type of media, clothing or other product they want to buy.There are two methods of finding the category.  Keyword Search: Type in a brief description of the item and eBay will search for the category that item is most likely to be found in. Browse for Categories: Select the best category from a list. Include a photo, or up to 12 photos for a slightly higher fee, as well as the dimensions, color and shipping info. Use as many specifics as possible. Using proper grammar and format will give the buyer added confidence in the seller.  In order to get more photos on the account without paying, you can create a double photo on Photoshop or other photo-editing software and upload a single photo of several angles. Choose template inserts. eBay suggests several standard sentences in each section to help you sell your item.  When you become an advanced seller, you can create HTML templates to reuse for similar listings. This will allow you to see competing listings and choose your price accordingly. Choose your selling period if you plan to have the item on auction or in a classified ad. Don’t make the sell period too long for most products, since people usually make more bids in the last day. Then, list the cost of shipping or several shipping options the buyer can choose. Offering free shipping or free pick up can also be a good marketing tool for your product. Ship flat rate or have fee calculated based on the buyer's address. Offering to ship internationally yields more potential customers. Specify whether returns will be accepted. Specifying a policy, even a no-return policy can increase sales if it is listed. Previewing it will allow you to catch errors. Edit the information to perfect the listing before you publish it. You will be charged a listing fee to your pre-set account or billed on a monthly basis. There are plenty downloadable html templates for ebay seller.

Summary:
Click the link that says, “Sell” at the top of the page. Enter a title for your listing. For brand name products: Type in the UPC or SKU if it is applicable. Choose a category in which the item should be listed. Continue describing your item. Click the button to compare items on eBay. Decide whether you want to have the listing used in an auction or sell it at fixed price. Specify payment methods, such as PayPal, Skrill, ProPal, credit card and debit card. Select shipping options. Add return policy and any additional instructions. Click the link to review your listing before it is published. Click “List” to officially list your item. To make your listing more attractive you can add html templates.