What is a one-sentence summary of the following article?
Your Snapchat stories won’t leave a lasting impression if they’re no different from anyone else’s. Instead of simply sharing selfies or broadcasting photos of your lunch, highlight some unique characteristic or mode of presentation that will help you stand out. More people will be motivated to follow you if they can’t get your type of content anywhere else.  Give your account a distinct theme. Your snaps might be centered around documenting thrill-seeking adventures, touring local eateries or even performing short comedy sketches.  Try not to make the same type of post all the time. This can quickly get repetitive. Always be looking for unusual or exciting moments to share. Strive to be the only person doing what you do on the app. This may be the most important criteria of all. No one wants to feel like they’re being sold something, and if you’re not careful your users will catch onto the fact that you’re using your account to do the bidding of other companies. The snaps you post to your story should be personalized, authentic and come from a place of genuine interest.  Package your stories in creative, engaging ways that allow you to relate to your followers’ preferences. Give your Snapchat followers a more interactive experience by asking questions, posting surveys and urging them to share and post their own responses to your stories. New advances in social media technology have made it possible for users to embed URL links through apps like Emoticode. Downloading one of these programs will allow you to share the online address of your personal or business website to your followers. It will be much easier to get new eyes on your page if people aren’t forced to open a separate browser to find it. If you make a living by selling a particular product or service, be sure to display a link to your online store so that interested followers know where to go to make purchases. Teaming Emoticode with a money-processing program like Snapcash can make it possible to turn your account into an entertainment hub and merch marketplace in one. Use your snaps to advertise specialty products, services or offers, then process the payments straight from your buyers. With the right marketing, you can watch your personal brand become a public business.  Managing your product sales through Snapcash can help you keep up with order details without the need to go through other programs.  Make sure you've taken the proper steps to secure your identity and payment options before exposing your financial info on Snapchat (or any other apps, for that matter). Companies like Geofilter and Confetti now offer a unique service that lets users design and upload their own custom Snapchat filters. All you have to do is create a filter that represents your business, brand or image, then pay a small fee to have it published. Once it’s been approved, other users will be able to add the filter to their snaps, garnering your account more attention.  Each time another user applies your custom filter, it will be like free advertising.  Use your filters to get the word out about upcoming sales, events and appearances.

Summary:
Be original. Keep your content accessible. Include a link to your website. Sell directly through Snapchat. Buy your own Snapchat filter.