Summarize this article:

No matter if your book is fiction or non-fiction, the title is one of the most important elements of your book. It’s often the first thing people see. The title may be what makes them pick up the book and buy it. Having an intriguing title can make a huge difference—for you and your potential readers. A good title will:  Predict content Catch the potential reader’s interest Reflect the tone of the book Contain keywords that search engines can easily access. As you are working on the book, it’s likely that potential titles will pop into your mind. Write these down on a designated piece of paper or in a notebook for when you return to brainstorming your final title.  Avoid thinking that any potential title is stupid. You may find that once you’ve finished composing and editing your piece that exactly what you thought was ridiculous fits perfectly. Refer to this list as you formulate your final title. Remember that most titles are not fully formed and need work, so this list can be an incredibly important resource as you proceed. Friends and colleagues can often be great resources for devising titles. Discuss your different title options with them and see if they can offer any great suggestions or advice. Consider inviting friends and colleagues over for a “title writing” party. Though it may sound corny, it can be fun and may be much more productive than working alone or with one person. As you get closer to the final version of your book and title, decide on several potential titles. Be aware that if you’re working with an editor, she may change it or you may end up either finding similar titles or decide you don’t like a choice.

Summary:
Recognize the importance of the right title. Keep a list of potential titles. Recruit help. Reserve several titles.