Article: You can change the name of your radio station, but it's recommended that you decide on your main name early on and stick with it. Even though your platform isn't traditional radio, you still want to create a catchy name that users will remember. Look up other radio station names for inspiration.  An internet radio station has no naming restriction guidelines or formats. However, consider playing off of traditional radio stations and including a number in your title. For example, you might call you station, 103 The Mountain. Keep your name short and easy to pronounce. Growing your listener base is an integral part of beginning your internet radio station journey.  Since your station is online, consider promoting through your social media platforms. Create a Facebook page and Twitter account for your station. Update these regularly. When you ask people to listen, make it very clear what link they need to follow. Be patient. Growing an audience takes time. You want to get the name of your station out into the world, and make people want to tune in. Make sure to promote in appropriate places.  After you create your social media pages, invite your personal social media friends to "like" them. Consider emailing your favorite bloggers and asking them to give your station a listen and a shoutout if they like. Post links to your station in places like Reddit. Host a giveaway. Getting people to tune in to your station for a giveaway can be a good way to get that initial contact and listen. Whether your radio is primarily talk comedy or heavy metal, you want to stay consistent.  You'll have to create a niche to generate a regular audience. For music, cohesion doesn't necessarily mean a singular genre. For example, you could center your station around music from the '80s and play music from a few genres. You want your listeners to know when they can expect to listen to your music and what they will hear.  Create regular segments on your station that play certain things. Update your social media with what you are currently playing or what listeners can expect that day or that hour. You'll want to have well thought out content for your internet radio station. This allows you to execute your streaming smoothly, and clue listeners in on what you'll be playing in the future. Once you gain an audience, advertisers may be interested in your station.  Because your station is online, you can reach out to advertisers in companies that aren't necessarily localized to your area. Think about your content and what kind of audience you most likely have. You want to cater to this audience. Keep ads brief. Because there are so many music streaming services available, listeners are unlikely to stay tuned in to your channel if your ads are too long.
What is a summary of what this article is about?
Create a name. Grow your audience. Advertise your radio station. Create cohesive content. Stay consistent. Plan your shows in advance. Start to monetize.