Article: Whether you’re shopping in-person or online, you can safely avoid the risk of counterfeit goods by only purchasing from well-known, established retailers. Temporary, unknown, or suspicious businesses are more likely to sell counterfeits—even if they display manufacturer logos on their storefront or website.  For example, while you’re guaranteed to find real Apple products at the Apple store, you may not find the genuine article at a temporary mall kiosk. If you’re not certain if a business is legitimate or not, search for the business name online. Nearly all genuine businesses have a website. Next, look for user reviews: if others are calling the products and goods “fake,” or “a rip-off,” you can be certain they’re counterfeit. When in doubt, avoid a potentially shady business. Not all fakes sell at lower prices than their genuine counterparts, but an unreal bargain is one of the surest signs of a counterfeit product. Ask yourself how someone can sell, for example, a brand new $140 tool for $50. Chances are, it's because the product is a fake. Odds are you purchase many of the same products or brands over and over again. Pay attention to the look and design of similarly-branded products that you already own. This will make you better at spotting a counterfeit, because you'll have something to compare it to. Look for any deviations in the workmanship and in the text on the item, either the copy or the font and text placement. If you're purchasing a brand that is new to you or a product that you don't frequently buy, compare it to the same product at other stores.
What is a summary of what this article is about?
Shop from reputable businesses. Beware of deals that are too good to be true. Compare a suspected counterfeit to the genuine item.