Article: This is an important step. Chances are you aren't going to make or maintain a successful website if you're going it alone. Divide up jobs and only use people you are close to for starters. Otherwise, there is a risk that people you don't have allegiances from will take your idea and use it for their own. Give them something that will encourage them  to keep coming back. If you create your website and unleash it nationwide, you're not going to grow very fast at any rate. Facebook became popular because it started at one place. It got popular there and once they got a certain number of members (or hits in other cases), they would expand to another area. The reason it doesn't work if you start out big right away is because a very small number of people will discover your website because it'll be buried beneath hundreds of other websites who are trying to do the same thing. Be smart and start off small until you reach a certain number of members (hits, visits, or views) then expand to a little bit of a bigger range. Put your e-mail on the website or have a forum/chatbox. Use the feedback to constantly improve the readers' experiences with your site. Also keep it relevant. Even when your site is famous, don't forget to regularly update. This is a surefire way to keep the people coming. This step sounds a little Disney, but if you don't enjoy what you are doing, you're not going to be happy with anything you do on the site. Changing it out of personal frustration can be disastrous if your viewers don't like your personal take on it. Instead, learn to love what you're engaging with, so that you have a good feel for the viewers' needs and interests. If you get cheesed off with the whole project over time, stay its owner but give the daily managing to those who see new and exciting things in it.
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Have a team or support crew. Establish a base of fans, viewers and friends. Expand at a steady but ongoing pace. Make sure you can receive feedback from your viewers. Keep the content fresh, new and interesting. Enjoy what you are doing.