Summarize this article in one sentence.
Every time you write a new post, tweet about it. If you post new pictures, put a few on Facebook with a link to your site. If your company is looking for new employees, write a short article and post it on LinkedIn. Social media is how most people find things on the the internet these days, so you need to be active.  Post to Facebook, Twitter, and Instagram at least once a day.  Use sub-Reddits, which are topic specific forums, to dial into the right markets. There are thousands, so even your page on "Tractor Maintenance" will find traction on the sub-Reddit /r/tractors. Learn how to use hashtags and links to be effective on social media. Your headlines need to attract readers from across the internet. Luckily, there are some trends that have proven to be extra-clickable. As you promote your page, use words like this for extra success:  Top Ten Lists "....Before you die." Modifiers like "awesome," "cool," "unbelievable," etc. "You'll never believe..." Get yourself swept up in rising trends by staying topical. It does not have to be much -- a small post commenting on a recent movie, a picture celebrating a winning sports team, or a tweet about the most recent scandal will tap into Getting a viewer on your site is tough. But getting them to stay is even tougher. You want to make sure there are a few other links they might click on. Try linking words in your page to other parts of you website, or place a "Suggested Reading" section on the side of the page so that people want to keep exploring your site. This promotes return readers, which will boost traffic. Paid methods include Facebook and Google advertisements. You pay a company to show your website on relevant pages, where you become one of the top links. Think of the small, yellow links on the top of every Google search — those are paid ads. Paying for ads can be a great way to get started. The more people go to you website, the easier it will be to get other viewers. This means, however, that the first few months are the hardest. Be patient and keep plugging away on your site and social media and viewers will come.

Summary:
Connect your website to social media. Write catchy, clickable headlines. Respond to current events. Have enough content to keep viewers on your page. Pay for advertising space. Know that it only gets easier as you get viewers.