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When naming your dog, you want to select a name your dog can easily recognize. Given the microphone-like nature of dog's ears, certain sounds are easier for dogs to recognize.  A name starting with crisp, consonant sound is best. Something like a hard "K" or "C" sound can help your dog distinguish his name from background noise.  A blended sound, like a "ch" or "sh", can also help your dog better recognize his name.  More sibilant sounds, like soft "s" noises, may be harder for your dog to recognize. Certain names sound similar to commands you might give your dog. This can get confusing in training as your dog may be unable to differentiate his name from an order. For example, the name "Kit" may sound like "sit." The name "Beau" may sound like "No." Something like "Rover" could sound like "roll over." Try to avoid names that can be mistaken for common dog commands. Some dog trainers theorize that dogs have an easier time recognizing names that end in a vowel sound. Names that end in o's, a's, or a long "ee" sound may be easier for your dog to recognize. Think of names like Lobo, Simba, Dolly, or Sweetie. If you find a name you like that ends in a vowel, it might be a good idea to use it to help your dog recognize his name. Review a list of the most popular recent dog names. If a name you like appears on the list, you may want to reconsider it. If you take your dog to a dog park or other public place, he can get confused if he hears other owners calling out his name. Pick a more unique name if you want your dog to come when called. Many popular dog names, such as Charlie or Molly, are also names given to people. Vets and dog trainers recommend against human names for a dog as you'll end up anthropomorphizing your pet. While dogs are intelligent, they are not the same as people and do not respond to the same verbal and non-verbal cues. It might be better to choose a less human sounding name for your dog to avoid thinking of him as a person.

Summary:
Pick a name your dog can easily recognize. Avoid names that sound like commands. Consider names that end in a vowel sound. Reconsider popular names. Learn the drawbacks of a human name.