Article: Search Engine Optimization, or SEO, is the art of getting your page on the top of someone's Google search. Proper SEO is not an exact science, but it is what separates the most viewed websites from those on page 8. Search engines look at four basic categories when deciding where you rank:   Content: Search engines like Google look at the text, titles, and themes of your site. If you have 5-10 pages with the words "tractor repair skills," for example, you are more likely to appear when someone searches for "tractor repair."  Performance: How fast does your site load? Lots of videos, pictures, and graphics will slow down your site and cause it to plummet.  Authority: This is judged by how often someone else links to you. If other sites think your content is worth citing, search engines will rank you higher.  User Experience: This is measured by how long people stay on your page. Inviting, informative, and exciting pages will have a higher UE score and rank higher on search engines. There are millions of pages about Hollywood fashion trends. There are not millions of pages talking about how to find and design the fabrics needed for action movie costumes. The more specific your page, the more it stands out, and the easier it is to promote. You will never challenge CNN.com for their viewers on the news, but you might be able to write first-person stories exploring the news from a civilian's perspective. Think in terms of search engines. You won't compete with "The News," but you might compete with "Bay Area Local Politics." What are the words that really sum up your pages? What is the main drive of your site? The more you can naturally interweave these terms, the higher you will appear on sites like Google and Yahoo. For example, you might have a page about Croatian Cooking. To get the most out of search engines, you should:  Put the words "Croatian cooking" in your site title.  Use the words "Croatian cooking" in every article at least once. Have the words "Croatian" and/or "Cooking" in the site URL.(www.cookingwithThomas.com/Cooking-Croation-Pies) These sites will tell you where your traffic is coming from, as well as which search terms people are using to find you. This information can be incredibly helpful in promoting your site. If, for example, you see that most of your traffic comes from people searching "Cute Beagle Pictures," you might start tailoring your promotion to Twitter accounts and dog-lover forums. If you wrote a semi-relevant article two months ago, link it to your new one! This drives up traffic on the site and tells search engines that your site has a lot of good content to search for. Image descriptions make it easy for search engines to decipher what is on your page. Try to use your keywords as you describe images so that they shoot up to the top when anyone searches for them.

What is a summary?
Understand Search Engine Optimization. Make your website as specific as possible. Think about keywords as you build pages. Use tools like Alexa and the Google Toolbar to see where you stand. Link back to your own pages. Give all of your images descriptions.