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Be mindful about your cultural surroundings. Choose an appropriate time and place. Make sure the person won't be uncomfortable.

Article:
Blowing a kiss is a gesture that is well-understood in North American culture, but not necessarily in others. Be aware of your cultural surroundings or the cultural background of the person you wish to blow a kiss to. If you make the gesture to someone who doesn't understand it, you may be left in an awkward situation. In Brazil, for instance, the gesture of bringing your fingers to your mouth as if you kiss them signifies the enjoyment of a meal and not a sign of affection. Before you blow a kiss, make sure it is an appropriate situation and done in the right context. Blowing a kiss is often seen as a flirtatious gesture, which can be problematic in the workplace. It is also a gesture that you and the recipient of your kiss may not wish for certain people to see (e.g., gossiping neighbors.) Blowing a kiss is a bold statement of affection that you should think about carefully beforehand. A person who does not want to receive your affections may feel uncomfortable or harassed by the gesture. If there is any chance that the person will be made uncomfortable by the kiss, avoid doing it. For instance, if a person has already rejected your romantic advances, avoid blowing them a kiss.