Summarize this article in one sentence.
Maintain eye contact. Coyotes are generally frightened of people and will not confront you. This can be achieved by holding your backpack above your head or opening up your jacket. Keep making noise.

Summary:
Look at the coyote while slowly backing away. Make yourself as large and imposing-looking as possible. Shout or yell to frighten the coyote. Throw sticks or rocks to scare away the coyote.