Article: Make it a goal to share one picture, article, or funny story on social media per day. Make sure all of your content has something to do with your brand, whether it’s product photos, user reviews, or seasonal sale announcements. Try to mix it up and not just post sales or reviews all the time. The occasional inspiring article or video will establish your brand as personable and keep your followers coming back. Come up with a 2-3 word phrase that encompasses your desired brand image, your purpose, or is your brand name. Using a unique hashtag will encourage customers to repost your content, or post their own original image of your products or services that links back to your brand, growing your audience exponentially. Social media marketing is also done by regular social media users with a lot of followers. Most businesses send these influencers free packages of products or coupons for free services in exchange for them reviewing and tagging the company on their social media. This is a great way to reach new customers.  In any case where you are providing free goods or services for review, make sure the influencer knows you want them to be honest about their experience. For example, you can ask by sending a private message that says “We really enjoy your feed and think you and your followers would like our product. Would you be interested in receiving a sample for free in exchange for an honest review posted on your Instagram page?” In your posts and captions, ask questions and prompt your followers to respond. A post with comments in addition to likes will be more popular and will reach more audiences.   You might also consider asking followers to post their own responses on their page and use your hashtag, or tag their friends to share the post. Ask questions or include prompts at the end of your captions, such as “Where’s your favorite place to vacation?” or “Tag someone who inspires you in the comments!” Action-gating is when you prompt your followers to repost content or make their own content to participate in a contest with your brand. This method is highly effective at increasing brand loyalty and creating a network to reach new followers. There are many different ways to do this, whether it’s by providing customers who give you their email with a coupon, or by having followers post pictures for a chance to win a prize. If you have an old picture from a few years ago, you can repost it by participating in #TBT or #FlashbackFriday. If you like a post by another brand and you have similar audiences, share it on your page and give them credit. Repurposing and sharing content will give you a break from creating original content while still keeping your brand engaged. Social media is a great place to exhibit exceptional customer service. It also gives your customers with bad experiences a public platform for their complaints. If you receive a negative comment, respond positively and try to turn the situation around. For example, you can send a private message saying “Hi Jen, I’m a customer service representative from the Thread Makers. I saw your post about a negative experience with our business, and I wanted to sincerely apologize for that. I’d like to offer you 20% off of your next purchase to make up for any frustration we may have caused. Could you reply with your email address so I can send that over to you?”
What is a summary of what this article is about?
Make posts consistently. Brainstorm a catchy hashtag to increase your exposure. Contact influencers and ask them to be brand partners. Encourage followers to participate in the conversation on your page. Use action-gating to reach a wider audience. Repurpose and share content. Respond to negative comments in a positive manner.