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As cheerleaders engage in a lot of aerobic activity, some of their hair is usually up in a ponytail. If you want to look like a cheerleader, you should keep at least part of your hair pulled back.  Many cheerleaders only have part of their hair pulled back. They may pull the hair in front back into a partial pony tail. If your hair is too thin or short for a partial ponytail, simply pull all your hair back into a classic ponytail. Some people advise straightening your hair, if it's curly, to look like a cheerleader. However, many cheerleaders do have curly hair. When it comes to make-up, the most important aspect is foundation. Use a few layers of a light foundation that matches your skin tone. Use your fingers, a sponge, or a brush to spread the foundation over your face. Work on evening out your skin tone, targeting red marks, acne, and other imperfections.  If you want a bit more make-up, consider adding a touch of bronzer to your cheekbones. This can make your cheekbones look more defined, giving your face a slimmer overall look. Do not use too much foundation. You want your skin to look even and natural. Foundation should not look caked on or excessive. While people may associate cheerleaders with a lot of flashy make-up, most cheerleaders keep make-up fairly minimal. Due to the excessive amount of physical activity involved in cheerleading, most cheerleaders go for light, natural looking make-up shades.  Apply a light, natural shade of eyeshadow, like a beige or peach shade. You should also add a bit of eyeliner to make your eyes pop. Use enough that it stays on all day, but not too much to the point it becomes overwhelming. A nice lipstick can have a nice effect. Consider a girly shade, like pink or purple. You may want to add a bit of lip gloss over the lipstick so your lips shine a bit. Some cheerleaders do apply a sparkly shade of eyeshadow. This can be a fun touch, as long as you add a layer of primer on your eyelids. This will help the eyeshadow stay in place and keep it from spreading on your cheeks and face. If you want to embody the cheerleader look, go for preppy clothes. Seek out skirts, sun dresses, blazers, leggings, cardigans, tank tops, and flattering jeans. Pick bright colors and fun patterns, like polka dots, rainbows, and stripes.  If you're on a budget, go to a secondhand store to shop. There are often a wide-variety of skirts at secondhand stores that can help with your cheerleader look. Many people associate cheerleaders with images from high school. You can look for something like a plaid skirt and blazer combo, which may remind people of the school girl image. It's a good idea to put a bow in your hair. Many cheerleader's ponytails are tied by ribbons or bows. Take a large, bright colored ribbon and wrap it around your ponytail. Tie it an attractive looking bow-shape. If you're not into bows or ribbons, consider a headband or barrette instead.

Summary:
Style your hair in some variation of the ponytail. Use a light foundation to even your skin tone. Keep other makeup minimal. Choose preppy clothes. Add bows and ribbons to your hair.