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Drive by any new restaurant and you know they’re open because of the big banner over the doorway. This can help your business, and so can sending out lots of menus and press releases. Make sure the community knows that you’re open for business. You can also offer deals on food or drinks or hand out food samples to encourage customers to come through your doors.  A grand opening party can be held after special events, such as closing for construction or moving locations. If you have owned your restaurant for a while, consider turning this into an anniversary or renewal party. The period between lunch and dinner is a quiet time for restaurants. Many restaurants compensate by offering lunch deals or reduced price drinks and appetizers. The offer can get people in the door and even encourage them to stay long enough to get hungry for dinner.  One key to lunch hours is to provide speedy service, since your customers may come on a tight work schedule. For example, many restaurants offer a lunch menu. You could offer soup and half a sandwich, or smaller portions of dinner meals for cheaper prices. Taco Tuesday and Wing Wednesday are well-known promotion examples. The promotion can be adapted for dinner as well as lunch. Many restaurants bring in local bands for live performances to add ambiance. You can get your customers involved by having them suggest or vote for bands on your social media pages. Providing entertainment and livening up your space encourages customers to stay longer. Be aware of any entertainment and noise ordinances in your area. Consult your local government to see if live music is a possibility for your business. Special events are big business, so most restaurants set up something special to attract customers. Something simple like a special holiday menu or a theme party can draw in new customers and publicity. Advertise this by posting flyers in your restaurant and advertisements online.  For example, you could have a Mad Men night and have everyone dress like characters from the show. Creating themed dishes or menus is an option that most restaurants can do. It’s a change that helps you stand out and provide a little fun for potential customers. Host a poetry reading, a wine tasting night, or a similar event. Create a sign-up sheet so you can plan the event. Be creative and come up with more events that you and your staff can handle. Rearrange your interior space to create the ideal atmosphere for the event.  For instance, a breakfast restaurant could have a “Breakfast with the Easter Bunny” event for families as an Easter promotion. You can also bring in guest chefs or invite local celebrities. Be creative and think of what fits your restaurant and appeals to your clientele.

Summary:
Have a grand opening party when opening a new restaurant. Set up happy hour and lunch specials. Book live music in your restaurant. Hold holiday and theme parties. Bring special events into your restaurant.