Summarize this article:

Use a mild cleanser designed for your face and beard to wash your beard before applying the balm. Pat your face and beard with a towel after rinsing out the cleanser. It's best to apply beard balm when your facial hair and skin underneath are damp. Make it a routine to apply your beard balm when you get out of the shower or wash your face in the morning. Rub the beard balm between your hands. This will warm up the beard balm and spread it out over your fingers so it's easier to apply. Massage your fingers against the skin underneath your beard so the balm gets all the way down to the roots. Run your fingers from the roots to the ends of your beard to fully coat all your beard hair. Brush through your beard in a downward motion to detangle the hair and brush all the hairs in the same direction. Once your beard is brushed out, you're all finished!

Summary:
Wash your beard and leave it damp. Scoop out a dime-sized amount of beard balm with your fingers. Work the beard balm into your beard with your fingers. Comb or brush your beard hair.