Summarize this article in one sentence.
Hold your cat in your lap with the head facing away from you. Hold the cat’s head with one hand, and use the arm to keep the cat wrapped in the bath towel. Using the thumb of that hand, gently fold back the cat’s ear so the ear canal is easily accessible. Gently tilt the cat’s head to the side, and place the medication in your other hand. Holding both the ear flap and the cat’s head in place, gently place the appropriate amount of medication in the ear or ears. Make sure not to let the loose end go so the cat doesn’t get out of the towel burrito. After placing the drops in the ear, gently massage the base of the ear to help the ear drops move down the ear canal. Try rubbing in a gently, slow circular motion.  If your cat has an infection, this may be painful, so remember to be gentle so as not to cause your cat any additional pain. Do not do this aggressively or you can rupture the eardrum. After administering the medication, quickly place a small hand towel over the cat’s head. You cat will shake his head, so this will keep the medication from splattering onto you or the table. Remove the hand towel when the cat is done shaking his ears. Use a cotton ball to gently wipe any medication that has run out of the cat’s ear onto its fur. Then release the cat from the towel. Make sure to re-cap the medication and throw away any used cotton balls.

Summary:
Fold the ear flap back. Place the medication in the cat’s ear. Gently massage the ear base. Place a small towel over the cat’s head. Wipe away any excess.