Article: Options include selling more current products to existing customers, attracting more customers with current products and introducing new products to current or prospective customers. How well do these promotions match your current product and customer mix? Can you replicate the promotions? Do different promotions promote sales to different customer groups, or move different product categories?
What is a summary of what this article is about?
Decide how best to promote your products and services, and estimate the number of customers you anticipate reaching. List how you plan to grow your business. Review past marketing approaches to see which yielded the best results. Match the promotion, product, and customer base to estimate how much you anticipate selling as you move forward.