Summarize this article:

Don't pick at any crust or scabs that will form. It can take up to a year for the wound to heal completely. Poor blood flow in the area of the upper cartilage of the ear keeps the risk of infection high and the rate of healing low during the entire process. While keloids, deposits of skin, and some malformation from the pierced cartilage are expected, redness, swelling, heat, or oozing from the wound that persists for days is not. See a doctor if symptoms last as long as a week, as courses of antibiotics and surgical intervention may be required, and average hospital stays are over two days. These solutions kill living cells and can damage the capillaries and healing tissue in the ear. Keeping the site clear of foreign debris and clean will help significantly reduce the risk of infection. However, for a number of piercings of specific structures of the ear a piercing gun cannot find adequate purchase, as they are designed around use on the earlobe.  Seek immediate medical attention if ear deformities begin appearing.

Summary:
Wash with a sterile saline solution twice a day. Keep an eye on the piercing site. Avoid using sterilizing or antimicrobial solutions like rubbing alcohol or hydrogen peroxide to continue cleaning the wound site. Anticipate cartilage fracture, whether a piercing gun is used or a piercing needle is administered by hand.