Summarize this article in one sentence.
The best way to promote on the street is to be where the people you want to advertise to are. Allow the interactions to happen organically by placing yourself in a location that they’ll pass by you and it’s appropriate for you to engage with them.  For example, if you’re promoting a new flavor of soda, it would make sense for you to promote the product outside of a grocery store. People are already there to purchase food and drinks, so they may be more receptive to your pitch. Promoting a new band or an upcoming concert by passing out flyers on the street is non-invasive and gives people the option to engage with you or not. Don’t hound people outside of their place of business or at their home or you could damage the image of your product or brand. Consumers are constantly being advertised to and may simply ignore or walk past you when you try to engage them in the street. Make your pitch or presentation short and sweet. Give them all of the information clearly and concisely and allow them to make the decision to learn more from you. Focus on the most important information about your product, like its price, benefits, and reasons why its the best. Add a personal connection to the product, brand, or event that you’re promoting to engage with people on an emotional level. Tell them why it’s important or effective to you by using a story to illustrate your point.  For example, if you’re promoting a healthy snack, you can tell people about the health benefits it has given you or other people. If you’re getting the word out for a local band’s new album, tell people the inspiration behind the album and its significance to the band. Hats, bracelets, or silly accessories are great ways to get people to talk to you. It also helps further the brand or product because people are likely to take them home and show them to other people. In addition, giving out samples of your product for people to try is a great way to promote it.  You can also use swag to get people to do something for you. For instance, you can ask people something like, “Hey! Would you like a free hat? Great! I can give you one if you’ll just fill out this quick survey.” If someone is reluctant to engage with you, you can try to entice them with a free sample. Try saying something like, “Hey, grab yourself a free sample!” No pressure, no pitch, just let the product speak for itself. Make sure people have a way to remember what you’re promoting and a way they can seek out additional information. Give them the website information, a business card, pamphlet, leaflet, flyer, or any other document that contains the necessary information for them to investigate on their own.  If they have a smartphone, give them the social media information for your promotions. Giving people a way to follow up will boost engagement. If they’re hesitant to talk with you, you can offer them a flyer or business card so they can look into it themselves. If you have a table set up, keep a stack of flyers on the table for easy access to anybody walking by.

Summary:
Go to the places where you can find your target audience. Present all of the information about your product or brand clearly. Tell a story about what you’re promoting to people once you have their attention. Give out lots of samples and free swag if you have it. Give people a way to find out more information.