What is a one-sentence summary of the following article?
Get to know the owners of similar sites and get lots of people to link to you. One common mistake is to start advertising the website before it is even done. This is a terrible mistake and could easily lead to the downfall of your website as people find it half finished and vow never to return again as their time has been wasted. Create the website, and have its beginning features done before you open it up to the public. What does this mean? Don't post your URL to every person's wall on Facebook or advertise on YouTube (unless it's on your own channel or page). These types of advertising get passed off as spam and you'll end up with hate on your website. Instead, use keywords so that the site will show up on Google or Yahoo. Use a wide variety of keywords for more advertising.

Summary:
Make yourself known in the world of whatever you're writing about. Create your website before you advertise. Advertise the right way.