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Upload a photo of yourself. Include your name. Be concise. Use emojis.

Article:
Pick a good, clear picture to serve as a visual introduction to your profile. Headshots are good choice, especially if you’re a public figure or want to be more immediately recognizable. Like your bio, your profile picture should represent you and clue your followers in to type of content you tend to post.  Displaying a photo lets other users know that there’s an actual person on the other end of the account. Well-known companies can use a logo as their profile picture. This will be the first thing people will see when they open your profile. Go with the name you most often respond to, and use your first and last. You can also tack on any other defining titles or nicknames that you think will help other users have an easier time finding you.  Many Instagram users make the mistake of using a name other than their real one, or omitting a name altogether. This can make it harder for other users to search for you, and may even make your account look less legitimate. A title or nickname can help distinguish you from other users with the same name. For example, “Maria Roberts *Leadership Consultant*” or “Alex ‘Hambone’ DuPont” leaves no doubt as to which one you are. Instagram only gives you 150 characters to get your point across. Whatever you think up should therefore be short and sweet. Make room for important descriptive details, contact info and related links. Otherwise, let your profile speak for itself.  Save longer rants and descriptions for the captions on your individual posts. Long, rambling bios and captions tend to get passed over more often than short, punchy ones. Whether words are not your strong suit or you just want to keep things a little more playful, emojis can lend a little flair to an otherwise plain bio. Adding a simple smiley face or other symbol can break up the monotony of plain text with some much-needed color and character. It will also draw more eyes to your page, making your other content more likely to be seen.  As they say, a picture is worth a thousand words. A single symbol can tell users what they need to know about your interests and pursuits, freeing that space up for other purposes.  Emojis are best used sparingly to highlight certain ideas. Too many of them can quickly become distracting.