In eukaryotic cells, just human cells, we also have these promoter regions, but we also have additional sections of the DNA that play an important role in basically enhancing this transcription process. So we have two important promoter regions. One of them is known as the Tata box. And the reason we call it a Tata box is because it has a consensus sequence, Tata. This Tata box is also known as the Hoganess box, and it is found 25 nucleotides to the left, to the start of that transcription. So to the start to where our eukaryotic gene is found.