And so the different types of processes that takes place inside this cell will be different than inside this cell as a result of the binding of that mortgagen onto the protein cell receptor on that membrane. Now, the question is what usually happens when the mortgagen actually binds onto that protein receptor? So when the binding takes place usually a type of molecule known as a transcription factor is activated inside that cell. And that transcription factor which is usually a protein itself basically goes into the nucleus of that cell and it binds onto a special region on the DNA. And by binding onto the DNA it can either activate it can either turn on or turn off the expression of some particular type of gene. So for example, let's suppose this morphin binds onto this protein membrane that activates some type of transcription factor and then that transcription factor moves into the nucleus it binds onto the DNA and it activates some sort of gene.