Paint it with fluorescent paint and then illuminate with ultraviolet lights (and white LEDs serve this purpose fairly well).
There are also glow strips/panels sold mostly to (oddly) computer hackers who like to light up the inside of their computers.
And probably a few other specialty markets.
Of course, you'd have to rig up some sort of power supply.
Batteries can be concealed under the seat or in the seat tube, or on the person of the cyclist.
[Odds are, to achieve this special effect for the commercial, the bike was painted with fluorescent paint and then illuminated for several minutes with separate UV lights.
The paint will continue to glow brightly for several minutes after being so "charged", long enough to shoot the commercial, I'd guess.]
bicycles.stackexchange.com/users/1584/Daniel R Hicks
Buy a flax fiber bike that isn't painted, insert a florescent light into the tubing.
Then paint your bike with phosphorescent paint.
bicycles.stackexchange.com/users/3188/anonymous
While this wont be as consistent as the image above, wrapping your bike with electroluminescent wire will be 10x cheaper and faster, plus last longer.
Amazone sells it pretty cheap here
I have used it on bikes, Halloween costumes, kid toys, etc.
Its super flexible, durable and safe.
9ft runs on 2 AA batteries.
Tape or zip tie it on as needed.
bicycles.stackexchange.com/users/3124/Matt Adams
http://glowinc.com/
They make the brightest paint.
bicycles.stackexchange.com/users/2506/Hasen
Bikeglow is a way of lighting your bike at night.
It doesn’t make the frame itself glow
but no doubt makes your bike much more visible.
It runs on two AA batteries.
No idea if it is any good
: I about it for the first time today.
bicycles.stackexchange.com/users/3581/pharsicle
Check this out, Im gonna paint my bike soon... http://www.instructables.com/id/Night-Bike/
bicycles.stackexchange.com/users/3238/Ravneet Oberoi
BikeGlow EL wire as well as Monkeylectric wheel lights would get you about as bright, but my guess is that bike was made to glow using video effects in post processing, not real life.
bicycles.stackexchange.com/users/3088/802bikeguy.com
How I can make my bicycle glow? As seen in  this  Blackberry commercial (with screen capture image below).
How can I make a glow bike?
bicycles.stackexchange.com
<diy><lighting>
bicycles.stackexchange.com/questions/7489
bicycles.stackexchange.com/users/2953/Glenn Gervais
Fluorescent paint teamed with UV lights will create a glowing bike. A similar effect can be achieved with BikeGlow EL wire and Monkeylectric wheel lights.  Glow strip-panels are another option. Users suggest that the advert used fluorescent paint illuminated with ultraviolet lights, or possibly video editing. Similar effects can be achieved with electroluminescent wire, wheel lights or BikeGlow stickers.
Users suggest that this effect could be achieved using fluorescent paint illuminated with ultraviolet lights, or possibly with video effects. Similar effects can be achieved with electroluminescent wire, wheel lights or BikeGlow stickers.