### Question
How is the term advertising defined?


### Answer
The term **advertising** is defined in *7 U.S.C. § 6402* as the following:

> any advertising or promotion program involving only fluid milk products and directed toward increasing the general demand for fluid milk products

#### Citation:
  - *7 U.S.C. § 6402*
  - Heading: **CHAPTER 93-PROCESSOR-FUNDED MILK PROMOTION PROGRAM**

