### Question
How is the term direct marketing from farmers to consumers defined?


### Answer
The term **direct marketing from farmers to consumers** is defined in *7 U.S.C. § 3002* as the following:

> the marketing of agricultural commodities at any marketplace (including, but not limited to, roadside stands, city markets, and vehicles used for house-to-house marketing of agricultural commodities) established and maintained for the purpose of enabling farmers to sell (either individually or through a farmers' organization directly representing the farmers who produced the commodities being sold) their agricultural commodities directly to individual consumers, or organizations representing consumers, in a manner calculated to lower the cost and increase the quality of food to such consumers while providing increased financial returns to the farmers.

#### Citation:
  - *7 U.S.C. § 3002*
  - Heading: **CHAPTER 63-FARMER&ndash;TO&ndash;CONSUMER DIRECT MARKETING**

