### Question
How does TRADEMARKS define dilution?


### Answer
Under *15 U.S.C. § 1127*, **dilution** is defined as:

> the lessening of the capacity of a famous mark to identify and distinguish goods or services, regardless of the presence or absence of—


(1) competition between the owner of the famous mark and other parties, or


(2) likelihood of confusion, mistake, or deception

#### Citation:
  - *15 U.S.C. § 1127*
  - Heading: **CHAPTER 22-TRADEMARKS > SUBCHAPTER III-GENERAL PROVISIONS**

