Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Input:  Which of the following is the investigation of the hedonic consumption of products?
(A)Social interaction perspective. (B)Functional utilization perspective. (C)Experiential consumption. (D)Brand management perspective.

C