Definition: In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Try to find the best answer that is most likely to fill in "_". Note that the URLs in the text have been replaced with [Link].
Input: On Monday it was announced that Cleveland Cavaliers forward LeBron James has signed a lifetime contract with Nike. It is believed to be the first deal American sportwear giant's kind, with the 30-year-old's contract worth up to $500million (£333m). Sportsmail assesses what does the enormity of the four-time MVP's deal with Nike now means for those concerned. Nike's eye-watering deal to James' is based on the assumption that he will stay scandal-free throughout the rest of his career, as well as have staying power in the many years of his life when he is no longer an active player. The sportswear company will probably base their James' model on the success of their partnership with Michael Jordan.LeBron James has signed a lifetime contract with apparel giant NikeHe previously signed a contract with Nike before graduating high schoolJames has won two NBA titles and two Olympic golds during his career30-year-old's signature Nike shoe set to surpass $400m (£265m) for 2015 
 Question:His global appeal from his on-court success alone means he is often compared to _ in the debate of who is the greatest-ever basketball player.

Michael Jordan