Definition: In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Try to find the best answer that is most likely to fill in "_". Note that the URLs in the text have been replaced with [Link].
Input: They used to say that when America sneezed, the world caught a cold, but this year, in the world of beauty at least, we’re all going to be catching the Korean bug. Because the newest, most exciting products all have a distinctly Eastern flavour. The Korean craze all began with BB creams — technically short for Blemish Balms, but essentially rebranded tinted moisturisers. ‘BB creams were big in Korea because the girls liked the cuteness of saying “BB cream”,’ explains Kathy Phillips, international beauty director for publisher Conde Nast’s Asian division. ‘There was nothing special about them, it was just another way of selling an existing product.’The Korean craze all began with Blemish Balms or 'BB' creamsThe trendy creams are essentially rebranded tinted moisturisersThis year has seen a slew of new Korean-influenced products 
 Question:Because while _ were not much more than clever marketing, some genuine innovation is emerging.

BB creams