Definition: In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Try to find the best answer that is most likely to fill in "_". Note that the URLs in the text have been replaced with [Link].
Input: In southern Ethiopia, a two-day car ride away from the capital city Addis Ababa, live the Daasanach tribe, who thanks to their remote location in the Omo Valley have managed to maintain a traditional way of life. However, the tribes' traditional dress including intricate beaded headpieces, necklaces and robes is undergoing something of an evolution, as its members acquire T-shirts, accessories and even magazines from the West's disposable consumer culture. Now, their creativity in mixing foreign and modern styles with traditional tribal attire has given them a unique look, which photographer Eric Lafforgue has captured in a series of stunning photographs.Members of the Ethiopia's Daasanach tribe have begun to enter the world of international consumerismPhotographer Eric Lafforgue visited to see how tribal attire changed due to accessibility of mass-produced productsWomen wear mobile phone sim cards as earrings and decorate their hair with colourful clipsWhile men have been spotted reading an Vogue magazine and wearing beaded necklaces 
 Question:Ever since mobile phones have made their way into _ culture, the wealthier residents of the village have purchased disposable prepaid phone cards.

Daasanach