Definition: In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Try to find the best answer that is most likely to fill in "_". Note that the URLs in the text have been replaced with [Link].
Input: Scotland's answer to America's Route 66 has been named among the top six road coastal road trips in the world - after only being officially launched two months ago. North Coast 500 - to be known as NC500 - aims to open up a fresh tourist market in the far north in a journey along the region's coastlines. The venture is the brainchild of the North Highland Initiative (NHI), set up by Prince Charles to showcase the area, and is targeting car and motorbike enthusiasts, as well as cyclists and walkers wanting to take in some of the most scenic parts of the country.The 500-mile road, North Coast 500, nicknamed NC500, was launched only two months agoThe initiative, backed by Prince Charles, aims to showcase local Scottish food, drink, accommodation and activitiesKey photographic points include the mountain ranges, Ben Hope and Suilven, and Dunrobin Castle 
 Question:While launching the route, _ chairman David Whiteford said: 'Across the globe, touring routes have become famous and are often the very reason for visitors making the journey to that country.

North Highland Initiative