Definition: In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Try to find the best answer that is most likely to fill in "_". Note that the URLs in the text have been replaced with [Link].
Input: They say there are only two certainties in life: death and taxes, but maybe there should be a third... Where there’s a tourist attraction there’s sure to be a fast food outlet nearby, and this seems true of a number of beautiful tourist landmarks, whether it's an acclaimed art gallery in the centre of Paris or a pyramid built circa 2560 BC. Trip Advisor is just one site where a number of travellers have bemoaned the location of not one but two fast food joints, literally opposite the ancient site of the Pyramid of Giza, the oldest and largest of the three pyramids in the Giza Necropolis.Pizza Hut has a restaurant within a stones's throw of the Giza PyramidMcDonald's restaurants can be found near many ancient sitesStarbucks opened a cafe right by the Great Wall Of China 
 Question:After protestations from those keen to keep its cultural identity separate from modern consumerism, _ made a concession and replaced its traditional neon yellow 'M' with a brown one that was considered to be in better taste.

McDonald's