Definition: Given a document, generate a short title of the document. The title should convey the main idea/event/topic about which the document is being written. Note that URLs in the text have been replaced with [Link].
Input: CNN President Jeff Zucker has joined the chorus asking tech and ad firms to help monetize news on mobile platforms.
âOtherwise  good journalism will go away â  Zucker  said at the Mobile World Congress show in Barcelona on Monday.
A decade ago  as president and CEO of NBCUniversal   Zucker  famously complained that media companies were in danger of âtrading analog dollars for digital pennies.â
Although  Zucker  modified digital pennies to digital dimes   he  made it clear on Monday that tech titans could still crush journalism.
âIn a Google and Facebook world  monetization of digital and mobile continues to be more difficult than we would have expected or liked â  Zucker  said.

Jeff Zucker joins fight to monetize mobile journalism