Definition: Given a document, generate a short title of the document. The title should convey the main idea/event/topic about which the document is being written. Note that URLs in the text have been replaced with [Link].
Input: "We're expanding our brand to deliver products aiming for a broader segment dominated by Apple " RenÃ© Svendsen-Tune  chief executive of GN's audio division  told Reuters.
It will continue that cooperation while competing with the tech giant on the wireless earphone market   Svendsen-Tune  said.
"Apple has helped develop this market with great speed but now we're launching a new generation "  Svendsen-Tune  said  speaking ahead of the launch of the product at the Consumer Electronics Show in Las Vegas.
"If we can maintain a second place in 2018  I believe we will have done very well "  Svendsen-Tune  said.

Denmark's GN takes aim at Apple with wireless earbuds