Definition: Given a real-life anecdote of a complex ethical situation, generate a suitable title that describes the main event/root cause of the situation. Imagine that the given text is a social media post, and you have to write the title of the post, so the users can decide to read the main text or not.
Input: I have considered a guy my best friend for about six years, and have had some feelings for him for several of these. He always seemed to be giving signs of interest, some really quite blatant, so like 3 or 4 months ago, I texted him to tell him how I felt (something I find incredibly difficult).

His response was positive - while he said he "didn't want to jeopardise anything", he also "really likes [me] too", and I was overjoyed. His offer was to "hang out as more than friends", and while I kind of wanted a relationship, I felt this to be a good starting point.

Ever since, in school (I know, I know) he has been pretty normal, and has been even more physically affectionate, always putting his leg against mine, touching me unnecessarily, and other, slightly more direct approaches. He also makes lots of flirty jokes, frequently  calls me "pet" and sometimes "babe", etc.

However, ever since the text, he has totally blown off any plans I tried to make with him, claiming to be busy. Meanwhile however, he makes no effort to hide the fact he regularly meets other people for coffee, meals etc, which I find somewhat offensive. He doesn't text that much either. This is on top of other signs of disinterest he showed prior to this - quite openly not caring to remember my birthday, showing off slightly extravagant gifts he was giving to others while having never given me a gift of any sort in six years (as I recall).

Yesterday, he also talked to someone else about how he would go to the school formal (similar to prom, I guess?) next year "if [he] had a boyfriend by then". This was sort of the straw that broke the camel's back, as I guess it showed that he wanted a boyfriend- just not me, given the lack of serious interest he had shown, and despite what he said. I feel like he just said yes to keep me around as some sort of insurance if he doesn't find someone better, or he wanted attention/affection without having to actually do or commit to anything.

Thoughts? Am I being unreasonable? I don't want to pressure him into anything, I'd be happy if he would just not lie (I see no other explanation) about being too busy to go for a drink or whatever. The fact he enthusiastically tells me about how hot he finds practically every single passing human male doesn't help either, especially given the lovely lifelong self esteem issues I've got going on.

being angry at my friend for pretending(?) to be interested in me