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Input: DoneGood  which is a certified B Corp  launched a similar browser extension and app last year  alerting shoppers to ethical alternatives while they browse on any ecommerce site. But according to  cofounder Cullen Schwarz   the company always planned to launch its own destination website  where users could search through hundreds of mission-driven brands in one place.
"Our goal is to make it really  really easy for people to find the brands that are making great stuff and making the world better at the same time "  he  said.
 Schwarz  likens the new site to an "Amazon of the social impact economy " or a "Kayak of the social impact space." DoneGood partners with more than 250 companies whose business models have a demonstrated social or environmental impact. That means you won't find brands giving 1 percent of profits to charity  or just touting a one-for-one giveaway model.
"We're looking for companies that are making the world better through their everyday business practices. If a company doesn't pay workers well or has sub-par environmental practices  but gives to charity  we donât partner with that business  " Schwarz  said.
"One of the best parts of our jobs is talking to all these people who started brands that have a social mission and arenât just out to make a profit ... They're working to prove that businesses can be successful and be a force for good in the world at the same time "  Schwarz  said.
In spite of the stress and consumerism that Black Friday ushers in every year   Schwarz  hopes the shopping site â along with the existing Chrome extension and app â can be bring together all the good parts of the holidays. These products make more unique and meaningful gifts   he  explained  and there's also a slew of discounts.
 Schwarz  isn't just talking the talk.  He  and the DoneGood team are a part of a new initiative called Shop for Good Sunday  which fills the gap on the Sunday in the middle of Black Friday  Small Business Saturday  Cyber Monday  and Giving Tuesday.
Since it launched on Cyber Monday 2016  DoneGood has raised more than $750 000 in funding so far  including contest winnings from Harvard and MIT  according to  Schwarz .
 He  said the response over the past year  from both users and brands  has been amazing. Multiple companies ask to join DoneGood every week  and users often suggest companies to add to the platform.
"Most people want to know that their money is supporting things they believe in. It's just always been really hard and time-consuming to find companies that you know are doing good for the world. We work to make it easy. The easier we can make it  the more often more people can join in  and the bigger the impact we all have together "  Schwarz  said.

DoneGood's new website gives your holiday shopping a social good boost