Definition: Given a document, generate a short title of the document. The title should convey the main idea/event/topic about which the document is being written. Note that URLs in the text have been replaced with [Link].
Input: Under Armour  has a new subscription service.
 Stitch Fix  has been successful  which bodes well for Under  Armour .
Under  Armour  has just announced a new subscription service called ArmourBox.
Here's how it works: Tell Under  Armour  what kind of clothes you like and how you work out  and they'll ship you a box with four to six items for you to consider purchasing. No purchase is required  there's no fee  and shipping is free both ways. If you like the whole box and buy it all  you'll get a 20% discount.
There are a few differences between the two services. Stitch Fix doesn't work on a subscription model unless you want it to  each box carries a $20 fee unless you buy something  and Stitch Fix carries more than just its house brands  unlike Under Armour.
With ArmourBox  on the other hand  you can choose to receive a shipment every 30  60  or 90 days  but you can't skip a delivery or pause your subscription.
Under Armour's service carries no fees  and there are no charges unless you forget to return a box or you decide to buy something. The customer is required to take action within seven days so that they're not charged for it all.
The no-risk strategy is an ambitious play to get product into customers' homes so that they can evaluate it on their own time. It's a sign of the confidence that Under  Armour  has in  its  offerings. It's hoping that if it can get its stuff in people's hands  they'll like it enough to continue receiving it.
If that doesn't happen  Under Armour has worse problems than a failed subscription service.

Under Armour mirrors Stitch Fix