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Input: "We had a fundamental belief that  if people found games at their fingertips  if you really reduced the barriers to entry to games and you made them social  then a much larger group would engage " said Mark Pincus   44  who founded Zynga in January 2007 .
He was indisputably farsighted in recognizing the opportunity  and has been rewarded with a company that could pull down a half billion in revenue in its fourth year. There's rampant speculation the company will go public  an event that would propel Pincus into the leagues of the region's superrich.
Zynga boasts 208.8 million active players per month on Facebook  and could reach $500 million in revenue this year  estimates research firm Inside Network . The company has been profitable since it was nine months old  Pincus said.
In a blog post following the TechCrunch articles  Pincus stressed that the company worked hard to remove "bad offers" and said the worst offender had been permanently banned before the articles appeared. He committed to take additional steps to prevent questionable ads.
"The ads involved were created by third parties  not Zynga  and were removed more than a year ago  before the case was filed " he said.
Shortly after the flareup over the lead generation offers  an online video came to light that suggested the company had knowingly allowed such ads. It showed Pincus speaking at a Berkeley event in 2009.
"I funded the company myself but I did every horrible thing in the book to just get revenues right away " he said. "I mean we gave our users poker chips if they downloaded this wiki toolbar."
"I downloaded it once  I couldn't get rid of it  " he said. "We did anything possible to just get revenues so that we could grow and be a real business."
"We want to build an Internet treasure " Pincus replied. "We want to build one of the trusted brands on the Internet. If you look at our actions  they speak louder than our words and hopefully louder than my bad words."
Pincus  who previously founded Freeloader  Support.com and Tribe.net.
He also suspected the most engaged users would be willing to pay money for virtual goods like coins  tractors or weapons that allowed them to more rapidly advance or "level up" in the games  or simply enjoy them more.
He was right.
Pincus and other executives say they outmaneuvered the marketplace by designing better games  adjusting them based on how people were actually playing  and spending heavily on technology  customer service and marketing.

ZYNGA SETS DIZZYING GROWTH PACE