Definition: In this task, you are given a text of the article. Your task is to generate a headline (title) for this article.
Input: in various languages around the world , there they are : levi strauss jeans in bright UNK blue , UNK and UNK , stiff as boards and already cuffed , appearing in tv commercials with a promise that if you fall the rock-hard denim wo n't UNK as soon as your knee will .

UNK consumers confront UNK that hurt