Definition: In this task, you're given a statement, and three sentences as choices. Your job is to determine which sentence clearly disagrees with the statement. Indicate your answer as '1', '2', or '3' corresponding to the choice number of the selected sentence.
Input: Statement: But it was only Eisner's recognition that a brand has to be updated and nurtured if it's to flourish that made those decisions so obvious. Choices:  1. In order for a brand to do well, it must be well taken care of and updated, according to Eisner. 2. Eisner's recognitions have helped certain brands be successful. 3. Eisner did not recognize that brands need to be update if they are to flourish.

3