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Input: Sir John  left with 'American Beauty Star' host Adriana Lima  is a makeup artist (to celebs like Beyonce) and L'Oreal Paris brand ambassador. (Photo: Connor Colebrook)
And that's a problem  says makeup artist Sir John.
 John  who's best known as Beyoncé's makeup artist  serves as producer and mentor on new Lifetime competition series American Beauty Star . On the show   he  encourages aspiring beauty directors competing for a Teen Vogue gig and $250 000 cash prize to "make it hot " and  more specifically  stay away from the "cookie-cutter idea of what beauty is."
So  how do aspiring makeup artists and hairstylists avoid being derivative?  John  offers some advice.
"Be careful who you're following "  John  says. "Taste levels change. The blind are leading the blind at this point. Makeup artists: Don’t just follow other makeup artists. Don’t just follow YouTubers  don’t follow me." Instead  "go to a museum  look at a painter  look at an unorthodox view of how you can place blush on the cheek  a wash of color on the forehead  translate it to skin of three-dimensional canvas " he says. "if you’re just following the people who are following the people  then you’re never going to have anything to contribute."

Beyonce's makeup artist explains what's wrong with the beauty industry