it is an average product i bought 2 colours from flipkart both are average compared to the conventional fans the speed is normal i am a great lover of crompton fans comparing this with crompton highspeed fans the bldc fans air delivery is not that good i am using an exide inverter and which has an option to display percentage of the connected load when i connect a crompton highspeed fan on this inverter it will show 12 power consumption today i checked same with automberg bldc fan