from collections import deque,defaultdict,Counter
from itertools import accumulate
import bisect
from heapq import heappop,heappush
from fractions import gcd
from copy import deepcopy
import math
import queue
#import numpy as np
Mod = 1000000007




def main(): #startline--------------------------------------------
    S = input()
    S += "A"
    N = len(S)
    flag = True
    ans = 0
    for i in range(N-1):
        if S[i+1] == S[i]:
            if flag:
                ans += 1
                flag = False
            else:
                flag = True
        else:
            flag = False
            ans += 1

    print(ans)

        
if __name__ == "__main__":
    main() #endline===============================================





def sieve_of_eratosthenes(n):
    if not isinstance(n,int):
        raise TypeError("n is not int")
    if n<2:
        raise ValueError("n < 2 is not effective")
    prime = [1]*(n+1)
    for i in range(2,int(math.sqrt(n))):
        if prime[i] == 1:
            for j in range(2*i,n):
                if j%i == 0:
                    prime[j] = 0
    res = []
    for i in range(2,n):
        if prime[i] == 1:
            res.append(i)
    return res

class UnionFind:
    def __init__(self,n):
        self.parent = [i for i in range(n+1)]
        self.rank = [0 for i in range(n+1)]
    
    def findroot(self,x):
        if x == self.parent[x]:
            return x
        else:
            y = self.parent[x]
            y = self.findroot(self.parent[x])
            return y
    
    def union(self,x,y):
        px = self.findroot(x)
        py = self.findroot(y)
        if px < py:
            self.parent[py] = px
        else:
            self.parent[px] = py

    def same_group_or_no(self,x,y):
        return self.findroot(x) == self.findroot(y)