import java.io.OutputStream;
import java.io.IOException;
import java.io.InputStream;
import java.io.OutputStream;
import java.io.PrintWriter;
import java.util.Arrays;
import java.util.PriorityQueue;
import java.io.BufferedWriter;
import java.util.Collection;
import java.util.InputMismatchException;
import java.io.IOException;
import java.io.Writer;
import java.io.OutputStreamWriter;
import java.util.Queue;
import java.io.InputStream;

/**
 * Built using CHelper plug-in
 * Actual solution is at the top
 *
 * @author NAbdulla
 */
public class Main {
    public static void main(String[] args) {
        InputStream inputStream = System.in;
        OutputStream outputStream = System.out;
        InputReader in = new InputReader(inputStream);
        OutputWriter out = new OutputWriter(outputStream);
        CPlaylist solver = new CPlaylist();
        solver.solve(1, in, out);
        out.close();
    }

    static class CPlaylist {
        public void solve(int testNumber, InputReader in, OutputWriter out) {
            int n = in.readInt();
            int k = in.readInt();
            LongLongPair[] tb = in.readLongPairArray(n);
            Arrays.sort(tb, (o1, o2) -> {
                if (o1.second != o2.second)
                    return o1.second - o2.second < 0 ? -1 : 1;
                return o1.first - o2.first < 0 ? 1 : o1.first - o2.first == 0 ? 0 : -1;
            });

            long max = 0, sum = 0, min = tb[n - 1].second;
            Queue<Long> pq = new PriorityQueue<>();
            for (int i = n - 1; i >= 0; i--) {
                pq.add(tb[i].first);
                sum += tb[i].first;
                min = Math.min(min, tb[i].second);
                if (pq.size() > k)
                    sum -= pq.poll();
                max = Math.max(max, sum * min);
            }
            out.print(max);
        }

    }

    static class OutputWriter {
        private final PrintWriter writer;

        public OutputWriter(OutputStream outputStream) {
            writer = new PrintWriter(new BufferedWriter(new OutputStreamWriter(outputStream)));
        }

        public OutputWriter(Writer writer) {
            this.writer = new PrintWriter(writer);
        }

        public void close() {
            writer.close();
        }

        public void print(long i) {
            writer.print(i);
        }

    }

    static class LongLongPair implements Comparable<LongLongPair> {
        public final long first;
        public final long second;

        public LongLongPair(long first, long second) {
            this.first = first;
            this.second = second;
        }

        public boolean equals(Object o) {
            if (this == o) {
                return true;
            }
            if (o == null || getClass() != o.getClass()) {
                return false;
            }

            LongLongPair pair = (LongLongPair) o;

            return first == pair.first && second == pair.second;
        }

        public int hashCode() {
            int result = Long.hashCode(first);
            result = 31 * result + Long.hashCode(second);
            return result;
        }

        public String toString() {
            return "(" + first + "," + second + ")";
        }

        public int compareTo(LongLongPair o) {
            int value = Long.compare(first, o.first);
            if (value != 0) {
                return value;
            }
            return Long.compare(second, o.second);
        }

    }

    static class InputReader {
        private InputStream stream;
        private byte[] buf = new byte[1024];
        private int curChar;
        private int numChars;
        private InputReader.SpaceCharFilter filter;

        public InputReader(InputStream stream) {
            this.stream = stream;
        }

        public LongLongPair[] readLongPairArray(int size) {
            LongLongPair[] result = new LongLongPair[size];
            for (int i = 0; i < size; i++) {
                result[i] = readLongPair();
            }
            return result;
        }

        public LongLongPair readLongPair() {
            long first = readLong();
            long second = readLong();
            return new LongLongPair(first, second);
        }

        public int read() {
            if (numChars == -1) {
                throw new InputMismatchException();
            }
            if (curChar >= numChars) {
                curChar = 0;
                try {
                    numChars = stream.read(buf);
                } catch (IOException e) {
                    throw new InputMismatchException();
                }
                if (numChars <= 0) {
                    return -1;
                }
            }
            return buf[curChar++];
        }

        public int readInt() {
            int c = read();
            while (isSpaceChar(c)) {
                c = read();
            }
            int sgn = 1;
            if (c == '-') {
                sgn = -1;
                c = read();
            }
            int res = 0;
            do {
                if (c < '0' || c > '9') {
                    throw new InputMismatchException();
                }
                res *= 10;
                res += c - '0';
                c = read();
            } while (!isSpaceChar(c));
            return res * sgn;
        }

        public long readLong() {
            int c = read();
            while (isSpaceChar(c)) {
                c = read();
            }
            int sgn = 1;
            if (c == '-') {
                sgn = -1;
                c = read();
            }
            long res = 0;
            do {
                if (c < '0' || c > '9') {
                    throw new InputMismatchException();
                }
                res *= 10;
                res += c - '0';
                c = read();
            } while (!isSpaceChar(c));
            return res * sgn;
        }

        public boolean isSpaceChar(int c) {
            if (filter != null) {
                return filter.isSpaceChar(c);
            }
            return isWhitespace(c);
        }

        public static boolean isWhitespace(int c) {
            return c == ' ' || c == '\n' || c == '\r' || c == '\t' || c == -1;
        }

        public interface SpaceCharFilter {
            public boolean isSpaceChar(int ch);

        }

    }
}

