import java.io.OutputStream;
import java.io.IOException;
import java.io.InputStream;
import java.io.OutputStream;
import java.io.PrintWriter;
import java.util.Arrays;
import java.util.PriorityQueue;
import java.io.BufferedWriter;
import java.util.InputMismatchException;
import java.io.IOException;
import java.io.FileInputStream;
import java.util.ArrayList;
import java.io.Writer;
import java.io.OutputStreamWriter;
import java.util.Comparator;
import java.io.InputStream;

/**
 * Built using CHelper plug-in
 * Actual solution is at the top
 */
public class Main {
    public static void main(String[] args) {
        InputStream inputStream = System.in;
        OutputStream outputStream = System.out;
        InputReader in = new InputReader(inputStream);
        OutputWriter out = new OutputWriter(outputStream);
        CPlaylist solver = new CPlaylist();
        solver.solve(1, in, out);
        out.close();
    }

    static class CPlaylist {
        public void solve(int testNumber, InputReader in, OutputWriter out) {
            int n = in.nextInt(), k = in.nextInt();
            long sum = 0, res = 0;
            long[][] arr = new long[n][2];
            for (int i = 0; i < n; i++) {
                arr[i][0] = in.nextLong();
                arr[i][1] = in.nextLong();
            }
            Arrays.sort(arr, Comparator.comparingLong(o -> o[1]));
            PriorityQueue<Long> pq = new PriorityQueue<>();
            for (int i = n - 1; i >= 0; i--) {
                sum += arr[i][0];
                pq.offer(arr[i][0]);
                while (pq.size() > k) sum -= pq.poll();
                res = Math.max(res, sum * arr[i][1]);
            }
            out.println(res);
            out.flush();
        }

    }

    static class OutputWriter {
        private final PrintWriter writer;
        private ArrayList<String> res = new ArrayList<>();
        private StringBuilder sb = new StringBuilder("");

        public OutputWriter(OutputStream outputStream) {
            writer = new PrintWriter(new BufferedWriter(new OutputStreamWriter(outputStream)));
        }

        public OutputWriter(Writer writer) {
            this.writer = new PrintWriter(writer);
        }

        public void println(Object... objects) {
            for (int i = 0; i < objects.length; i++) {
                sb.append(objects[i]);
            }
            res.add(sb.toString());
            sb = new StringBuilder("");
        }

        public void close() {
            writer.close();
        }

        public void flush() {
            for (String str : res) writer.printf("%s\n", str);
            res.clear();
            sb = new StringBuilder("");
        }

    }

    static class InputReader {
        private InputStream stream;
        private byte[] buf = new byte[8192];
        private int curChar;
        private int numChars;

        public InputReader(InputStream stream) {
            this.stream = stream;
        }

        public InputReader(FileInputStream file) {
            this.stream = file;
        }

        public int read() {
            if (numChars == -1) {
                throw new InputMismatchException();
            }
            if (curChar >= numChars) {
                curChar = 0;
                try {
                    numChars = stream.read(buf);
                } catch (IOException e) {
                    throw new InputMismatchException();
                }
                if (numChars <= 0) {
                    return -1;
                }
            }
            return buf[curChar++];
        }

        public int nextInt() {
            int c = read();
            while (isSpaceChar(c)) {
                c = read();
            }
            int sgn = 1;
            if (c == '-') {
                sgn = -1;
                c = read();
            }
            int res = 0;
            do {
                if (c < '0' || c > '9') {
                    throw new InputMismatchException();
                }
                res = (res << 3) + (res << 1) + c - '0';
                c = read();
            } while (!isSpaceChar(c));
            return res * sgn;
        }

        public long nextLong() {
            int c = read();
            while (isSpaceChar(c)) {
                c = read();
            }
            int sgn = 1;
            if (c == '-') {
                sgn = -1;
                c = read();
            }
            long res = 0;
            do {
                if (c < '0' || c > '9') {
                    throw new InputMismatchException();
                }
                res = (res << 3) + (res << 1) + c - '0';
                c = read();
            } while (!isSpaceChar(c));
            return res * sgn;
        }

        private boolean isSpaceChar(int c) {
            return c == ' ' || c == '\n' || c == '\r' || c == '\t' || c == -1;
        }

    }
}

