R. Eric Hostler|Victoria Yoon|Zhiling Guo|Tor Guimãrães|Guisseppi A. Forgionne
Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior
York College of Pennsylvania|Virginia Commonwealth University|City University of Hong Kong|Tennessee Technological University|Decision Sciences (United States)|University of Maryland, Baltimore County
recommendation agents ras used many internet businesses amazon netflix however authors studied consumer behavior affected make suggestions online consumers based recent shopping behavior fewer still examined role ras play influencing impulse purchasing decisions online study developed theoretical model illustrate impact ras online consumer behavior model tested online shopping simulation used collaborative filtering based product ra particular attention paid effects ra consumer behavior found increased promotion product search effectiveness user satisfaction website unplanned purchases results showed model provided insights impact ra online consumer behavior thus provided suggestions implementing effective systems