Dennis E. Garrett|Peter Toumanoff
Are Consumers Disadvantaged or Vulnerable? An Examination of Consumer Complaints to the Better Business Bureau
Marquette University|Marquette University
questions emerged recently appropriateness defining disadvantaged consumers based membership certain demographic categories income age education race study assessed whether traditional classifications useful understanding consumer complaining behavior better business bureau results analysis 24000 consumer complaints filed local bbb office 13year period provide consistent support disadvantaged consumer perspective instead emerging vulnerable consumer perspective may provide promising basis future research