Cornelia Betsch|Noel T. Brewer|Pauline Brocard|Patrick Davies|Wolfgang Gaissmaier|Niels Haase|Julie Leask|Frank Renkewitz|Britta Renner|Valerie F. Reyna|Constanze Rossmann|Katharina Sachse|Alexander Schachinger|Michael Siegrist|Marybelle Stryk
Opportunities and challenges of Web 2.0 for vaccination decisions
University of Erfurt|University of North Carolina at Chapel Hill|London School of Hygiene & Tropical Medicine|Max Planck Institute for Human Development|University of Erfurt|National Centre for Immunisation Research & Surveillance|University of Sydney|University of Erfurt|University of Konstanz|Decision Research|Cornell University|Technische Universität Berlin|Humboldt-Universität zu Berlin|ETH Zurich|European Centre for Disease Prevention and Control
growing number people use internet obtain health information including information vaccines websites allow promote interaction among users increasingly popular source health information users socalled web 20 applications eg social media still minority represent growing proportion online communicators including vocal active antivaccination groups well public health communicators paper authors define web 20 examine may influence vaccination decisions discuss antivaccination movements use web 20 well challenges web 20 holds public health communicators describe types information used different settings introduce theoretical background used design effective vaccination communication web 20 environment make recommendations practice pose open questions future research authors conclude result internet web 20 private public concerns surrounding vaccinations potential virally spread across globe quick efficient vivid manner web 20 may influence vaccination decisions delivering information alters perceived personal risk vaccinepreventable diseases vaccination sideeffects appears useful public health officials put effort increasing effectiveness existing communication implementing interactive customized communication key step providing successful public health communication identify particularly vulnerable finding using unreliable misleading information thus appears worthwhile public health websites strive easy find easy use attractive presentation readily provide information support advice searcher looking holds especially less knowledgeable individuals need reliable information vaccination risks benefits