Elizabeth A. Rogers|Sarah Fine|Margaret A. Handley|Hodari B. Davis|James Kass|Dean Schillinger
Development and Early Implementation of<i>The Bigger Picture</i>, a Youth-Targeted Public Health Literacy Campaign to Prevent Type 2 Diabetes
University of Minnesota|San Francisco General Hospital|University of California, San Francisco|San Francisco General Hospital|University of California, San Francisco|Autism Speaks|Autism Speaks|San Francisco General Hospital|University of California, San Francisco
prevalence type 2 diabetes rapidly rising especially among minority lowincome youth unmet need engage youth identifying solutions reverse trajectory social marketing campaigns entertainment education effective forms health communication engaging populations healthpromoting behaviors critical curbing epidemic moving diabetes conversation away individual behavior alone toward socioecologic perspective using public health literacy framework authors developed academiccommunity partnership develop implement evaluate type 2 diabetes prevention campaign targeting minority lowincome youth bigger picture campaign uses hardhitting youthgenerated spokenword messages around key environmental social drivers type 2 diabetes epidemic campaign goals included promoting health capacity civic engagement article focuses development implementation campaign including rationale theoretical underpinnings b steps campaign creation c testing campaign messaging campaign dissemination evaluation planning youthcreated health communication campaign using public health literacy framework targeted relevant compelling messaging appears promising vehicle reaching atrisk youth increase knowledge attitudes preventing type 2 diabetes change social norms motivate participation healthpromoting initiatives