Samantha R. Paige|Janice L. Krieger|Michael Stellefson
The Influence of eHealth Literacy on Perceived Trust in Online Health Communication Channels and Sources
University of Florida Health|University of Florida|University of Florida Health
disparities online health information accessibility partially due varying levels ehealth literacy perceived trust study examined relationship ehealth literacy perceived trust online health communication channels sources among diverse sociodemographic groups stratified sample blackafrican americans n 402 caucasians n 409 completed webbased survey measured ehealth literacy perceived trustworthiness online health communication channels information sources ehealth literacy positively predicted perceived trust online health communication channels sources disparities existed sociodemographic factors segmenting audiences according ehealth literacy level provides detailed understanding perceived trust discrete online health communication channels information sources varies among diverse audiences blackafrican americans low ehealth literacy high perceived trust youtube twitter whereas blackafrican americans high ehealth literacy high perceived trust online government religious organizations older adults low ehealth literacy high perceived trust facebook low perceived trust online support groups researchers practitioners consider sociodemographics ehealth literacy level intended audience tailoring information trustworthy online health communication channels information sources