Uttam Shankar Pawaskar|Rakesh D. Raut|Bhaskar B. Gardas
Assessment of Consumer Behavior Towards Environmental Responsibility: A Structural Equations Modeling Approach
The NorthCap University|National Institute of Industrial Engineering
abstract paper analyses factors impacting consumer environmental responsibility using structural equation modeling approach consumer environmental responsibility intention person act towards remediation environmental problems individual user economic interests responsible citizen concerns social environmental wellbeing society therefore awareness environmental problems knowledge remedial alternatives help individuals pursue chosen action bolster genuine desire act determine measures alleviation environmental challenges four dimensions environmentally responsible consumer opinion beliefs willingness awareness ability act analysed analysis dimension ability move found critical direct influence capacity consumer act research intended guide policy decisionmakers regulatory bodies understanding consumer behavior towards improving environmental performance index also helps organizational managers make supply chains green competitive turn improves brand image overall organizational performance copyright 2017 john wiley amp sons ltd erp environment