Mark Robinson|Steve Robertson
Young men's health promotion and new information communication technologies: illuminating the issues and research agendas
Leeds Beckett University|Leeds Beckett University
article examines use newer interactive information communication technologies icts young mens health promotion hp drawing gender theory hp research evidence young mens internet usage focus highlighting agenda research terms emerging issues new forms social media ict example web 2based online social networking sites microblogging services iphones podcasts potential enable young men engage health information new interesting ways given concerns young mens engagement health services innovative ict formats particularly using internet tried however issues persist around surfing addiction quality control equal access approaches hp using new icts offer distributed control information content quality lay social context accessing information online communities potentially legitimize young mens participation discourses around health support sustained engagement article discusses could support young men reconceptualize healthy choices context masculine imperatives responsible citizenship specific conditions met trusting engagement risks addressed commercial disinformation skill requirements young men engage effectively new icts explored focusing health literacy hl predicted social marketing approaches hp young men increasingly include new icts making specific requirements hl approaches may appeal narrowly hegemonic masculinities broadly multiple masculinities including historically marginalized recommendations made future research