Alvaro Manuel Rodriguez-Rodriguez, Marta De la Fuente-Costa, Mario Escalera-de la Riva, Borja Perez-Dominguez, Gustavo Paseiro-Ares, Jose Casaña, Maria Blanco-Diaz
AI-Enhanced evaluation of YouTube content on post-surgical incontinence following pelvic cancer treatment
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paper develops dynamic capabilitiesbased theory multinational enterprise mne first reviews scholarship mne focus come known internalization theory one prong theory develops contractualtransaction costinformed governance perspectives another develops technology transfer capabilities perspectives paper suggested latter somewhat neglected however fully integrated part complete approach buttress transaction costgovernance issues expand range phenomena explained integrated framework dynamic capabilities coupled good strategy seen necessary sustain superior enterprise performance especially fastmoving global environments entrepreneurial management transformational leadership incorporated capabilities theory mne framework used explain strategy dynamic capabilities together determine firmlevel sustained competitive advantage global environments suggested framework complements contractbased perspectives mne help integrate international management international business perspectives