Diana Atuase|Jan Resenga Maluleka
Marketing of library resources and its impact on the library usage of distance-learning students
University of South Africa|University of Cape Coast|University of South Africa
purpose access learning resources higher education prerequisite effective learning purpose study investigate marketing library resources influences library usage students university education winneba university cape coast ghana designmethodologyapproach study grounded pragmatic paradigm guided mixed methods research approach sequential explanatory design used quantitative data collected first followed collection qualitative data respondents selected using multistage purposive sampling techniques total 1170 students involved quantitative study qualitative study comprised 12 students 6 librarians quantitative data analysed descriptively using statistical package social sciences spss qualitative data analysed thematically findings study found marketing library resources services increased awareness motivates students university education winneba university cape coast use addition study found relationship competencies information literacy use library resources services beyond developing students capacity use library resources study established positive relationship improved learning activities use library resources services students university education winneba university cape coast ghana originalityvalue study unique scope focus lead understanding use library services resources achieving positive learning outcomes ghanaian distance learning institutions thus expanded benefit students use library services improve academic activities performances retention programme completion employment opportunities lifelong learning also important institutions increase students enrolments increase university worldwide visibility influence national development