Mark Kaahwa|Chang Zhu|Moses Muhumuza|Rodgers Mutyebere|Robert Mawenu
ASSESSING THE EFFICACY OF AUDIO MEDIA TECHNOLOGY IN ENHANCING FINANCIAL LITERACY KNOWLEDGE OF RADIO LISTENING CLUB MEMBERS. A CASE OF SELECTED RURAL COMMUNITIES IN WESTERN UGANDA
Vrije Universiteit Brussel|Vrije Universiteit Brussel|Mountains of the Moon University|Mountains of the Moon University|Mountains of the Moon University
principal aim study assess efficacy audio media technology amt form radio broadcasts audio cds equipping radio listening club members rlcms financial literacy knowledge flkalthough audio media technology acknowledged important medium communicating rural populations known whether assist rlcms increase flka total 939 participants rwenzori region western uganda participated study involved pretest intervention posttest experiencepretest analysis identified two cohorts one cohort consisted 157 members found relevant knowledge financial literacy cohort consisted 782 members found low levels knowledge even basic aspects financial literacythe first cohort excluded study research could add much knowledgedata collected using structured questionnaire amt interventionwe analysed knowledge levels respondents following financial literacy themes personal financial management saving management loan acquisition management investment management financial service providers making paymentsresults showed use amt financial literacy positive causal impactfor items scales showed increase means respondents received amt interventionan indication although poor initial knowledge financial literacy aspects knowledge significantly changed attending amt trainingresults revealed listenership rlcs listenership individual level showed statistically significant difference three areas savings investment personal financial managementmembers listened rlcs appeared knowledge financial literacy savings investment personal financial management unlike counterparts listened individuallymoreover apart age demographic characteristics gender level education correlate knowledge uptake regarding financial literacybased findings thus conclude iises well designed amt form radio broadcasts audio cds effective costeffective mechanism knowledge levels community people regarding financial literacy enhanced