Stijn De Baets, Katrien Danhieux, Eveline Dirinck, Bruno Lapauw, Edwin Wouters, Roy Remmen, Josefien van Olmen
Journey Through Healthcare of People With Complications of Type 2 Diabetes: A Qualitative Study of Lived Experiences
International journal of integrated care
advertising one important solutions health centers medical services around world use try encourage public opinion create positive attitude towards preventive measures vaccination study done aim text analysis billboards infographics related promoting preventive behaviors vaccination coronavirus pandemic providing solutions models preventive information advertising field health study method research combination qualitative content analysis data collection done targeted manner sample size includes 33 advertising billboards infographics data collection done searching sites websites health networks medical education centers iran taking pictures infographics billboards public places also receiving archive files pictures public relations health networks medical services data collected february 19 2020 december 30 2022 time frame pandemic public vaccination program iran data analyzed based threedimensional discourse analysis theory fairclough online survey promoting preventive behaviors vaccination coronavirus pandemic format billboards infographics designed surveymonkey link provided audience virtual networks platforms age group people selected 18 70 years considering number participants representative entire community investigation therefore based cochrans formula sample size equal 350 people finally users opinions analyzed using descriptive statistics assessment validity involved experts infection control linguistics reliability measurement determined cronbachs alpha internal consistency coefficient yielded coefficient 0968 results show among four linguistic components words syntax coherence text structure live metaphors pronoun collocation reference attitude markers impact audience frequency percentage data shows language elements tremendous power attracting audience perform preventive behaviors results show language reflects culture opinions needs people society also results show encouraging people perform preventive behaviors integration medical information motivational linguistic factors order attract audience concluded use appropriate pattern medical advertising discourse correct communication strategies help public participation field epidemic control language effective health education health communication epidemic must related ways thinking speaking ordinary people also words metaphorical ironic meanings high potential influence health performance people society increase public awareness health communication therefore using create new value system aim controlling overcoming consequences epidemic effective