Marianne Lin-Lewry, Cai Thi Thuy Nguyen, Mega Hasanul Huda, Shao-Yu Tsai, Roselyn Chipojola, Shu-Yu Kuo
Effects of digital parenting interventions on self-efficacy, social support, and depressive symptoms in the transition to parenthood: A systematic review and meta-analysis
International journal of medical informatics
historically pharmaceutical companies struggled trust brand reputation among key stakeholders adopted innovative marketing strategies reach patients directly rebuild relationships social media influencers popular strategy influence younger demographics including generation z millennials common social media influencers work paid partnerships brands multibilliondollar industry long patients active online health communities social media platforms twitter instagram recent years pharmaceutical marketers noticed power patient persuasion begun leverage patient influencers brand campaigns study aimed explore patient influencers communicate health literacy pharmaceutical medications social media communities followers total 26 indepth interviews conducted patient influencers using snowball sampling technique study part larger project using interview guide included range topics social media practices logistics influencer considerations brand partnerships views ethical nature patient influencers constructs health belief model used studys data analysis perceived susceptibility perceived severity perceived benefits perceived barriers cues action selfefficacy study approved institutional review board university colorado adhered ethical standards interview practice patient influencers new phenomenon goal identify health literacy prescription medications pharmaceuticals communicated social media using constructs health belief model guide analysis 3 themes identified understanding disease experience staying informed science field suggesting physicians know best patients actively exchanging health information social media channels connecting patients share similar diagnoses patient influencers share knowledge experience efforts help patients learn disease selfmanagement improve quality life similar traditional directtoconsumer advertising phenomenon patient influencers raises ethical questions need investigation way patient influencers health education agents may also share prescription medication pharmaceutical information break complex health information based expertise experience mitigate loneliness isolation patients may feel without support community