Sandra Vosbergen|Johanna M. R. Mulder-Wiggers|Justine Lacroix|Hareld Kemps|Roderik A. Kraaijenhagen|Monique W. M. Jaspers|Niels Peek
Using personas to tailor educational messages to the preferences of coronary heart disease patients
Academic Medical Center|Academic Medical Center|Philips (Netherlands)|Máxima Medisch Centrum|Radboud University Nijmegen|Academic Medical Center|Academic Medical Center|Academic Medical Center
although tailoring health education messages individual characteristics patients shown promising results patient education materials still take onesizefitsall approach aim study develop method tailoring health education messages patients preferences various message features using concept personas preliminary study focused education coronary heart disease chd patients study used threestep approach first created personas performing kmeans cluster analysis data online survey assessed preferences 213 chd patients various message features ii creating vivid description preferences per patient cluster iterative process research team second developed adaptation rules tailor existing educational messages resulting personas third conducted pilot validation adapting nine existing educational messages personas messages resulting personas presented separate group 38 chd patients visited cardiology outpatient clinic first asked choose preferred second preferred least preferred persona subsequently asked rate three adapted messages one every persona choices created five personas pertained five patient clusters personas varied mainly preferences medical lay language current future temporal perspective including excluding explicit health risks fiftyfive different adaptation rules developed primarily describing adaptations messages perspective level detail sentence structure terminology participants validation study could identify one five personas although found hard choose average 685 participants rated messages matched preferred persona positively way messages matched least preferred persona personabased method developed study used create manageable set patientcentered tailored messages additionally using developed personas assess patients preferences