Omar Isaac Asensio|Magali A. Delmas
The dynamics of behavior change: Evidence from energy conservation
little known effect message framing conservation behavior time randomized controlled trial residential households use advanced metering information technologies test different messages household energy use impact dynamics conservation behavior appliance level results based 374 million panel observations kilowatthour kwh electricity consumption 118 households 9 months show differences behavioral responses due message framing become significant time find healthbased frame households consider human health effects marginal electricity use induced persistent energy savings behavior 810 100 days whereas traditional cost savings frame drove sharp attenuation treatment effects 2 weeks significant savings versus control 7 weeks discuss implications design effective information campaigns engage households conservation behavior