Sheila T. Murphy|Lauren B. Frank|Joyee S. Chatterjee|Meghan Bridgid Moran|Nan Zhao|Paula Amezola de Herrera|Lourdes Báezconde?Garbanati
Comparing the Relative Efficacy of Narrative vs Nonnarrative Health Messages in Reducing Health Disparities Using a Randomized Trial
Johns Hopkins University|University of Southern California|Portland State University|Johns Hopkins University|University of Southern California|Portland State University|Johns Hopkins University|University of Southern California|Portland State University|Johns Hopkins University|University of Southern California|Portland State University|Johns Hopkins University|University of Southern California|Portland State University|Johns Hopkins University|University of Southern California|Portland State University|Johns Hopkins University|University of Southern California|Portland State University
objectives compared relative efficacy fictional narrative film traditional nonnarrative film conveying health information methods used random digit dial procedure survey cervical cancerrelated knowledge attitudes behavior nonhispanic white mexican american african american women aged 25 45 years living los angeles california 2011 2012 participants n 704 randomly assigned view either narrative nonnarrative film containing information cervical cancer could prevented detected recontacted 2 weeks 6 months later results 2 weeks films produced significant increase cervical cancerrelated knowledge attitudes effects significantly higher narrative film 6 months viewers films retained greater baseline knowledge positive attitudes toward papanicolaou pap tests women saw narrative significantly likely scheduled pap test narrative particularly effective mexican american women eliminating cervical cancer screening disparities found baseline conclusions narratives might prove useful tool reducing health disparities