Lauren E. Wiznia|Jenny Wang|Alexa B. Steuer|Nada Elbuluk
Deficiency of sun protection advertising exists in consumer magazines across demographic groups and varies by target demographic
New York University|New York University|New York University|University of Southern California
editor millions americans subscribe variety consumer magazines annually advertisements dermatologyrelated products consumer magazines provide readers source health literacy1basch ch ethan hillyer gc berdnik skin cancer prevention coverage popular us womens health fitness magazines analysis advertisements articlesglob j health sci 2014 6 4248pubmed google scholar particularly important dermatologic conditions skin cancer prevalence greater cancers combined past 30 years carry associated morbidity mortality2green ac williams gm logan v strutton gm reduced melanoma regular sunscreen use randomized trial followupj clin oncol 2010 29 257263crossref pubmed scopus 542 google scholar study evaluated dermatologyrelated advertisements popular monthly consumer magazines united states among 4 major demographic groups teens ages 1824 adult 24 women adult men adult skin color population magazines sorted circulation data reported alliance audited media3alliance audited media website media intelligence centerhttpauditedmediacomdatamediaintelligencecenterdate 2015date accessed april 9 2016google scholar publications excluded readership gender neutral circulation 100000 annually editorial content include health fashion beauty magazine issues obtained new york public library new york university interlibrary loan system issues unavailable either physical electronic form considered inaccessible excluded total 16 magazines analyzed every advertisement reviewed january 2015 december 2015 statistical comparisons calculated different demographic categories using stata statistical software version 140 stata corp college station tx descriptive statistics obtained simple logistic regressions used compare product indications language used p 05 considered statistically significant data obtained 2177 advertisements 169 issues 16 magazines less 1 advertisements included products related sun protection womens magazines highest percentage advertisements 24 skin color mens teen magazines almost none fig 1 advertisements regarding sun protection 356 times likely featured summer compared winter issues propagating myth sun protection necessary summer odds ratio 356 95 confidence interval 202627 p 000 fig 2 advertisements sun protective clothing 4 demographic categoriesfig 2prevalence sun protection advertisements magazines monthview large image figure viewerdownload hires image download ppt study provides insight lack sun protection advertising print media provides public particularly nonfemale audiences occurring despite men likely women develop skin cancer individuals skin color presenting melanoma later stages lower survival rates4rodriguezgambetta p moscosoporras tayperondan factors associated regular sunscreen use medical students peruvian universityj prev med hyg 2016 57 e172pubmed google scholar 5gavin boyle r donnelly et altrends skin cancer knowledge sun protection practices behaviours northern ireland populationeur j public health 2011 22 408412google scholar cumulative effects sun damage also important younger populations would benefit early sun protection study limitations include certain magazines could included lack accessibility summary study highlights concerning lack advertisements products related sun protection yearround basis across demographic groups particularly nonfemale audiences results study help inform dermatologists deficiencies print media regarding suns effects skin cancer aging dyspigmentation future studies might include magazines target different audiences categories addition dermatologists powerful public health impact partnering media increase awareness importance sun protection skin cancer prevention