Arya Dharma Shinta|Mohd Azul Mohamad Salleh|Ali Salman
Analysis of the Moderating Effect of Media Literacy on Cervical Cancer Preventive Behaviours
National University of Malaysia|National University of Malaysia|Faculty of Media
media literacy defined ability access assay create interpret media messages therefore able impact beliefs practices audience towards specific topics field health communications effects media literacy often seen predisposing factor health information acceptance towards preventive behaviours meanwhile several moderating factors could act changing agents media literacy becomes reinforcing factor increases resultant outcome preventive behaviours initial focus study analyse moderating factor media literacy regards cervical cancer preventive behaviour model using plssem smartpls 30 statistical software analysis conducted among 506 respondents formative research design findings indicated indirect effect media literacy towards preventive behaviours pvalue 0038 level education moderating factor r2 014 significantly influenced interactions occurring whole construct model result study level education revealed significant effect moderating factor towards acceptance health information media literacy general turn enhances preventive behaviours cervical cancer issues findings confirm higher education associated ancillary benefits one understanding health issues resulting improved preventive behaviour outcomes keywords plssem moderating factor health information media literacy preventive behaviour