Elizabeth Mansfield|Dominique Ibañez|Fuqi Chen|Emily Chen|Elaine De Grandpré
Efficacy of “High in” Nutrient Specific Front of Package Labels—A Retail Experiment with Canadians of Varying Health Literacy Levels
Health Canada|Health Canada|Health Canada|Health Canada|Health Canada
background 2018 health canada federal department responsible public health put forward regulatory proposal introduce regulations requiring high frontofpackage label fopl foods exceed predetermined thresholds sodium sugars saturated fat study evaluated efficacy proposed fopl quick easy tool making food choices support reduction intakes nutrients methods consumers n 625 varying health literacy levels hl assigned control current labeling fopl one four fopl designs completed six shopping tasks designed control internal motivations efficacy measured correct product selection response time seconds make food choices using repeated measures statistical modeling adjusting hl task type task order eyetracking structured interviews used gather additional insights participants choices results overall fopl significantly effective current labeling helping consumers varying hl levels identify foods high nutrients concern make healthier food choices fopl equally effective conclusions high fopl effective helping canadians varying hl levels make informed food choices relation sugars sodium saturated fat