Yoshimi Kubo, Nobuo Kanazawa, Hironobu Fukuda, Yutaka Inaba, Naoya Mikita, Masatoshi Jinnin, Fukumi Furukawa, Yasushi Kuraishi, Shigemi Yoshihara
Saliva contact during infancy and allergy development in school-age children
The journal of allergy and clinical immunology. Global
purpose study analyze mediating role digital health literacy moderating effect parasocial relationships relationship viewing experience health exerciserelated youtube content intention health exercise behavior based health action process approach study established foundational theoretical model analyze digital health literacy mediates impact media viewing experience health exercise behavior intention additionally study examined moderating effect parasocial relationships youtube creators empirical analysis variables measured using selfadministration method among 409 randomly sampled consumers youtube health exercise content collected data analyzed using structural equation model incorporating mediation parameters multigroup model analysis conducted understand differences based parasocial relationships results revealed increased youtube viewing experience enhanced cognitive skill evaluative components digital health literacy significant factors increasing health exercise behavior intention notably mediating effect cognition played crucial role strengthening effect parasocial relationships relationship confirmed findings utilized practical foundational data designing digital health communication strategies particularly developing motivational mechanisms encourage consumers engage voluntarily consistently health behaviors based online health information