Ivanna SYDORCHUK
CURRENT STATE OF DEVELOPMENT OF THE INSURANCE MARKET IN UKRAINE
given statistical data show interest ukrainians insurance level financial literacy population growing trust insurance services increasing however crisis related covid19 pandemic economic crisis 2020 continued moderate impact insurers insurers insurance premiums reported national bank maintained upward trend increase halved problematic consequences pandemic insurers reduction share insurance premiums aviation insurance property insurance reducing number contracts related new car insurance difficulty organization remote customer service employees insurance company namely assessors insurance losses elimination small insurance companies failed organize quality online services pandemic led positive negative consequences activities domestic insurers gave new impetus development insurance culture among ukrainian citizens people began understand importance service especially life health insurance therefore argued insurance companies market able adjust find solutions stable operation conditions economic danger thus according current process formation insurance market ukraine came conclusion successful development depend effective control activities insurers state strengthening capital requirements insurers solvency assets adaptation domestic insurance legislation accordance norms rules requirements european world markets introduction innovative insurance technologies latest service quality standards area creation associations insurers important insurance issues creation comprehensive system training retraining promotion insurance services among population