Abdullah Al Mamun|Syed Ali Fazal|Ghazali Ahmad|Mohd Rafi Yaacob|Mohd Rosli Mohamad
Willingness to Pay for Environmentally Friendly Products among Low-Income Households along Coastal Peninsular Malaysia
Universiti Malaysia Kelantan|Universiti Malaysia Kelantan|Universiti Malaysia Kelantan|Universiti Malaysia Kelantan|Universiti Malaysia Kelantan
attempt promote mass consumption environmentally friendly products malaysia study presents investigation effects several selected factors upon willingness pay purchase behavior environmentalfriendly productsthis study employed crosssectional design quantitative data gathered total 380 lowincome household heads 38 coastal districts peninsular malaysiathe outcomes study revealed positively significant effects ecoliteracy environmental concern upon attitudes towards environmentalfriendly products normative beliefs perceived behavioral control willingness pay environmentalfriendly products well willingness pay environmentalfriendly products perceived behavioral control payment behavior environmentalfriendly products among lowincome households coastal peninsular malaysiaprograms policies therefore focus promoting environmental awareness knowledge concerning relative advantages expected improve willingness among consumers pay environmentally friendly products