Kirsty Bennett|Hazel Gilbert|Stephen Sutton
Computer-tailored smoking cessation advice matched to reading ability: Perceptions of participants from the ESCAPE trial
University College London|University College London|University of Cambridge
explore perceptions computertailored advice reports smoking cessation matched recipients reading level current cigarette smokers uk aged 1865 completed smoking behavior questionnaire n 6911 randomized receive standard generic materials standard materials plus computertailored reports adapted recipients reading level smoking status perception reports assessed 6month followup 4677 participants included analysis 533 categorized easy reading group erg relative benefit intervention prolonged 3month abstinence marked erg 2619 150 standard reading group srg 4038 105 although interaction statistically significant participants intervention group perceived standard materials positively control group participants erg perceived generic material tailored report positively easy reading version brief selfhelp intervention better perceived standard version appeared small promising effect smokers lower literacy level association reading level deprivation emphasizes need adapt smoking cessation materials address needs smokers lower literacy