Alena C Hampton, Kelechi C Ogbonna, Vasco M Pontinha, David Holdford
Leadership development in health professions
Currents in pharmacy teaching & learning
improving breastfeeding practices always link interventions relying improving nutrition awareness education needs cultural behavioral insights study aimed evaluate changes core breastfeeding indicators result use social marketing sm approach improving breastfeeding practices egyptian women physical growth infants aged 6 12 months core breastfeeding indicators early initiation breastfeeding within one hour birth predominant exclusive breastfeeding 6 months ebf bottle feeding formula continued breastfeeding 1 2 years responsiveness cues hunger satiety quasiexperimental longitudinal study posttestonly control design done 3 years three phases first indepth interviews formative research followed health education counseling interventions ended measuring outcome motivating mothers voluntary behaviors toward breastfeeding promotion feeding baby like baby done using sm principles product price place promotion interventions targeted 646 pregnant women last trimester delivered mothers 1454 women childbearing period statistical analysis done using spss program version 26 mothers showed significantly increased awareness benefits breastfeeding became interested breastfeeding children outside house using breastfeeding cover gawn p 005 breastfeeding initiation exclusive breastfeeding 6 months frequency breastfeeding per day percentage children continued breastfeeding till 2 years significantly increased 30 23 56 32 62 473 69 435 respectively girls recorded underweight results boys first year life significantly improved p 001 intervention 521 188 respectively time girls found obese intervention 156 became longer obese improvement majority key breastfeeding indicators physical growth infants indicates raising healthy generation start promoting breastfeeding practices respectable societal norms