Leonidas C. Leonidou|Constantinos N. Leonidou|Olga Kvasova
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
University of Cyprus|University of Leeds|Luleå University of Technology
abstract abstract intensification problems relating environment growing number consumers becoming ecologically conscious preferences purchases goods paper presents results study conducted among 500 cypriot consumers focusing factors shape consumer environmental attitudes behaviour well resulting outcomes findings confirmed inward outward environmental attitudes consumer positively influenced hisher degree collectivism longterm orientation political involvement deontology law obedience connection liberalism adoption inward environmental attitude also found conducive green purchasing behaviour ultimately leads high product satisfaction hand outward environmental attitude facilitates adoption general environmental behaviour responsible greater satisfaction life findings study important implications shaping effective company offerings consumers target markets well formulating appropriate policies governmental level enhance environmental sensitivity among citizens keywords environmental marketingconsumer behaviourbuyer satisfaction acknowledgements authors would like thank special issue editor anonymous reviewers journal valuable insights constructive comments previous versions article also acknowledge pantelis gregori christina pelidou assistance collecting data purposes study