Muhammad Adnan|Samia Zarrar|Kashif Zafar
Impact of Service Quality and Price Fairness on Consumer Loyalty: The Moderating Role of Information Literacy
Central University of Nicaragua|National College of Business Administration and Economics|National College of Business Administration and Economics|National College of Business Administration and Economics
purpose using data 200 hotel guests multan pakistan research aims evaluate influence service quality pricing fairness consumer loyalty moderating role information literacyx0d designmethodologyapproachfindings findings estimated using partial least square pls variables service quality pricing justice information literacy positively substantially connected customer loyalty according pls estimations link service quality customer loyalty statistically significant results moderated regression demonstrate information literacy positively moderates hand link price fairness customer loyalty statistically significant variable information literacy acts negative moderatorx0d implicationsoriginalityvalue hotel management advised invest increase quality service managers must maintain control activities related concept quality bottom top business