Bireswar Dutta|Mei-Hui Peng|Chien-Chih Chen|Shu-Lung Sun
Role of Infodemics on Social Media in the Development of People’s Readiness to Follow COVID-19 Preventive Measures
Shih Chien University|Minghsin University of Science and Technology|National Yang Ming Chiao Tung University|Minghsin University of Science and Technology|National Yang Ming Chiao Tung University
unparalleled levels misinformation contributed widespread misunderstandings nature coronavirus cure preventative measures misinformation crosses borders rapidly help social media phenomenon constantly increasing thus current study proposes research framework explore citizens trust government social media influences readiness follow covid19 preventive measures additionally role health infodemic explored perceptions relationships among factors influencing individuals readiness follow covid19 preventive measures data collected 396 participants taiwan findings indicate citizens trust social media trsm attitude att perceived benefit pbt personal innovativeness peer referents positively influence readiness however relationship citizens trust government trgt readiness follow covid19 preventive measures int statistically significant current study also explores negative moderating effect health infodemics relationship trsm int trgt int att int pbt int thus taiwanese government must consider current studys findings develop attractively informed evidencebased content helps citizens improve health literacy counter spread misinformation