Chun?Yao Huang|Hua-Ning Chen
Global Digital Divide: A Dynamic Analysis Based on the Bass Model
National Taiwan University|National Taiwan University
heterogeneity internet diffusion across countries core issue global digital dividea phenomenon attracted wide academic discussions various international initiatives however prior studies global digital divide addressed issue mainly crosssectional perspective article attempts examine topic longitudinal perspective using bass new product diffusion model successfully applied diffusion studies past four decades summarizing information empirical study 48 countries modeling framework finds three types divide dynamics assesses severity global digital divide various internet diffusion stages identifies cultural economic educational factors major causes global digital divide different stages article concludes discussion marketing policymaking implications