Conrad Murendo|Meike Wollni|Alan de Brauw|Nicholas Mugabi
Social Network Effects on Mobile Money Adoption in Uganda
University of Göttingen|University of Göttingen|International Food Policy Research Institute
study analyses social network effects adoption mobile money among rural households uganda estimate conditional logistic regressions controlling correlated effects information sources results show mobile money adoption positively influenced size social network information exchanged find effect particularly pronounced nonpoor households thus social networks represent important target policymakers aiming promote mobile money technology poorest households likely excluded require tailored policy programmes assistance