Jan van der Ploeg|Myrna Cauilan-Cureg|M. van Weerd|W.T. de Groot
Assessing the effectiveness of environmental education: mobilizing public support for Philippine crocodile conservation
Leiden University|Isabela State University|Leiden University|Leiden University
little quantitative data cost effectiveness environmental communication education efforts study evaluates public awareness campaign conservation philippine crocodile northern sierra madre terms outputs outreach cognitive affective outcomes impact counterfactual comparison campaign succeeded raising awareness transforming attitudes toward situ philippine crocodile conservation people living close proximity crocodiles know species legally protected support situ conservation result crocodiles longer purposively killed substantial gains made environmental conservation investing communication education public awareness campaigns particularly developing countries awareness legislation pride conservation rare iconic species strong incentives poor rural communities support situ wildlife conservation