Bethany A. Hawke|Alexandra R. Przybylo|Danielle Paciulli|Timothy Caulfield|Amy Zarzeczny|Zubin Master
How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
SUNY Upstate Medical University|Children's Hospital of Richmond at VCU|University of Minnesota|University of Alberta|University of Regina|Mayo Clinic
providers capitalize patient testimonials market unproven stem cell treatments scts evaluated 159 youtube videos found patients discussed health improvements 912 praised providers 535 recommended scts 289 third videos providers posed questions patients thereby directing narratives making powerful marketing tool