Paul Han|Brian J. Zikmund?Fisher|Christine W. Duarte|Megan Knaus|Adam Black|Aaron M. Scherer|Angela Fagerlin
Communication of Scientific Uncertainty about a Novel Pandemic Health Threat: Ambiguity Aversion and Its Mechanisms
Maine Medical Center|Maine Medical Center Research Institute|University of Michigan–Ann Arbor|Maine Medical Center|Maine Medical Center Research Institute|University of Michigan–Ann Arbor|Maine Medical Center|Maine Medical Center Research Institute|University of Iowa|VA Salt Lake City Healthcare System|University of Utah
communicating scientific uncertainty public health threats ethically desirable challenging due tendency promote avoidance choice options unknown probabilitiesa phenomenon known ambiguity aversion study examined phenomenons potential magnitude responses different communication strategies mechanisms factorial experiment 2701 adult laypersons spain read one three versions hypothetical newspaper article describing pandemic vaccinepreventable disease vpd varying scientific uncertainty vpd risk vaccine effectiveness nouncertainty uncertainty normalizeduncertainty emphasizing expected nature vaccination intentions lower uncertainty normalizeduncertainty groups compared nouncertainty group consistent ambiguity aversion uncertainty normalizeduncertainty groups differ ambiguityaverse responses moderated health literacy mediated perceptions vaccine effectiveness vpd likelihood vpd severity communicating scientific uncertainty public health threats warrants caution research elucidate outcomes mechanisms management