Corey H. Basch|Bhavya Yalamanchili|Joseph Fera
#Climate Change on TikTok: A Content Analysis of Videos
William Paterson University|William Paterson University|Lehman College|City University of New York
current day youth important role climate activism decisions policies made long lasting impacts climate sustainability climate change becoming increasing concern younger generations purpose study describe content related climate change tiktok study included 100 englishlanguage videos related climate change featured tiktok hashtag climatechange chosen views related hashtag time study number views comments likes recorded video video also observed presence predetermined content characteristics 100 videos sampled collectively received 205551200 views 40 203400 likes 666089 comments eight 100 videos included information reputable source three characteristics featured majority 50 videos presents climate change real 93 affected populations 76 climate anxietyfrustration 57 videos mentioning natural disasters garnered 63453100 3087 views 14245200 3543 likes 236493 3550 comments 73 100 videos mentioned least one environmental impact videos including theme earned 156677200 7622 views 32000700 7960 likes 563195 8455 comments social media platforms tiktok important tools understanding popular opinion regarding public health issues global climate change however presence credible professionals essential platforms tiktok increase chances messaging comprehensive time allows also scientifically sound