Yinjiao Ye
Correlates of Consumer Trust in Online Health Information: Findings From the Health Information National Trends Survey
University of Rhode Island
past decades witnessed dramatic increase consumers seeking health information online however quality information remains questionable trustworthiness online health information become hot topic whereas little attention paid consumers evaluate online health information credibility study builds theoretical perspectives trust personalcapitalbased socialcapitalbased transferbased examines various correlates consumer trust online health information author analyzed 2007 health information national trends survey data n 7674 results showed consumer trust online health information correlate personal capital income education health status social capital indicated visiting social networking web sites associated trust online health information either nevertheless trust online health information transferred traditional mass media government health agencies internet varied information features easiness locate understand age appeared key factor understanding correlates trust online health information theoretical empirical implications results discussed