Sanjeev Agarwal|Sridhar N. Ramaswami
Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors
Iowa State University|Iowa State University
firms interested servicing foreign markets face difficult decision regards choice entry mode options available firm include exporting licensing joint venture sole venture several factors determine choice specific foreign market entry mode identified previous literature factors classified three categories ownership advantages firm location advantages market internalization advantages integrating transactions study examines independent joint influences factors choice entry mode multinomial logistic regression model employed test hypothesized effects