Yexinyu Yang|Kathryn L. Krupsky|Sarah A. Keim|Rebecca McAdams|Kristin Roberts|Lara B. McKenzie
Online Health Information Seeking Behaviors and Infant Feeding Practices: A Social Cognitive Theory Perspective
breastfeeding benefits infants support often needed meet breastfeeding goals social media may help disseminate infant feeding information caregivers relationship parents health informationseeking behaviors hisb social media infant feeding practices remains understudied based social cognitive theory sct parents selfefficacy outcome expectations two potential factors improving online hisb aimed use sct describe associations outcome expectations selfefficacy ehealth literacy online hisb across infant feeding groups among nationally representative sample us parents eligible participants n 580 completed crosssectional online survey assessing infant feeding practices never breastfed pumped fedatthebreast pumped fedatthebreast selfefficacy using ehealth literacy proxy outcome expectations online hisb parents online hisb social media demographic information survey weighted linear logistic regression models constructed online activities differed infant feeding practices parents pumped significantly lower ehealth literacy parents never breastfed adjusted 263 95 ci 473 053 parents used methods 178 times greater odds considering online tools useful making healthrelated decisions 95 ci 096 328 149 times greater odds considering online tools important accessing health information 95 cl 070 315 parents never breastfed though neither association statistically significant understanding associations infant feeding practices online hisb well two potential factors parents selfefficacy outcome expectations may offer implications tailoring online social media resources promote breastfeeding outcomes