Viswanath Venkatesh|Tracy Ann Sykes|Srinivasan Venkatraman
Understanding e?Government portal use in rural India: role of demographic and personality characteristics
John Tracy Clinic
abstract electronic government egovernment one important ways bridge digital divide developing countries develop model egovernment portal use use various individual characteristics namely demographics personality predictors egovernment portal use specifically predictors 1 gender age income education 2 big five personality characteristics ie extraversion neuroticism conscientiousness agreeableness openness experience 3 personal innovativeness information technology conducted field study village india collected data 300 heads household found support model variables significant explaining 40 variance egovernment portal use