Massimiano Bucchi|Barbara Saracino
“Visual Science Literacy”
University of Trento|University of Naples Federico II
since beginning modern science put images center communicative processes drawings diagrams schemes later photographs satellite images film age digital communication specialists publics live constantly immersed visually dense environment particularly comes science technology content competence decipher images often complex elaborate socalled science literacy become standard dimension public understanding science international level much less studied far visual science literacy tested empirical indicators visual science literacy context three surveys 2014 2015 2016 public perception italy representative sample population results show respondents fare generally better recognizing images related science responding textual questions images could offer relevant opportunities greater public engagement scientific results