Simeon Yates|John Kirby|Eleanor Lockley
Digital Media Use: Differences and Inequalities in Relation to Class and Age
University of Liverpool|Sheffield Hallam University|Sheffield Hallam University
paper takes national perspective issues digital media use paper draws upon ofcom media literacy 2013 survey explore digital media use varies regard two major social variables class age class age feature predominantly uk policy digital access use class age invoked either things create barriers access issues addressed managed using digital media despite large body work digital divide limited literature explicitly addresses class paper seeks act empirical reference point development debate around links class digital media use paper presents factor analysis ofcom data identifies five main areas digital media use five factors subjected multiple analysis variance explore effects across within age class categories cluster analysis based factors identifies seven main user types compared across class age paper finds class age act relatively independently predicators digital media use neither compound mitigate others effects importantly paper notes greatest levels breadth internet use found nrs social class groups ab extent c1 contrast greatest levels nonuse limited use found nrs social class groups de conclusion paper notes age still acts major explanatory variable overall use specific types use class also independently acts explain patterns digital media use result simplistic policy expectations digital access use issues become less relevant age demographics change questioned