Benjamin Burroughs
YouTube Kids: The App Economy and Mobile Parenting
University of Nevada, Las Vegas
research investigates growing relationship media industries everyday viewing patterns lives young children specifically research focuses development youtube kids app well 10 million downloads seeks capture monetize youth attention channels taken advantage emerging mobile tablet technologies target young children infants aged 05 years technologies also part larger parenting practices watching televisual content children mobile phones tablets rise mobile parenting allied confluence digital technology parenting practices configuring young children target demographic part work youtube kids app performs corral young children controlled space without unexpected participation play monolithic category child kid viewership codified marketed within constraints app