Mohammad Samami, Hassan Farrahi, Mahsa Alinia
The relationship between dental anxiety and oral health literacy with oral health-related quality of life
BMC oral health
alcohol consumption continues prevalent rise many countries posing grave risk health wellbeing millions creating strain health services worldwide hopeful trend emerged however consumers growing preference healthier sustainable lifestyles led traditional alcoholic brands innovate launching reduced nonalcoholic nolo options aligns sdgs reflected nolo spirits representing four spains top ten disruptive innovations 2022 paper uses mixed methodology qualitativequantitative sequential approach gain insight phenomenon study involved 13 indepth interviews horeca acronym hotels restaurants caterings professionals four focus groups among consumers second behavioral reasoning theory brt used quantitative study aiming explore motivations consuming nolo spirits data survey 620 participants conducted analyzed using sempls measure antecedents consumers behavioral intention towards nolo spirits gauge potential marketing opportunities research reveals purchase intention nolo spirits strongly related health consciousness enjoying effects alcohol fun entertainment social pressure drink hinders consumption addition found reasons substantial reasons consumption beverages differing significantly age group results offer implications theory practice including recommendations practitioners regulators willing improve sustainability industry paper helps augment innovation adoption literature using brt paradoxical context consumers increasing alcohol abuse despite professed attempts adopt healthier lifestyles