Alessia Cavaliere|Vera Ventura
Mismatch between food sustainability and consumer acceptance toward innovation technologies among Millennial students: The case of Shelf Life Extension
University of Milan|University of Milan
academic interest towards food products produced innovative technologies increased specific attention paid factors could explain consumer acceptance skepticism regard new technologies frame aim work analyze factors affect consumer acceptance towards new technologies food special focus shelf life extension considered one sustainabilitydriving food innovations target group analysis represented millennial generation mg students n 1027 recruited face face survey results evidenced higher levels food knowledge led increase acceptance whereas contrast greater interest sustainability led technology rejection main scope technologies increase overall sustainability food products reducing food loss chain fails mismatch evidenced rejection shelf life extension technology ecofriendly individuals outlines innovation technologies food products perceived consumers risky per se regardless specific technology nutshell individuals characterized high sustainability concerns fail recognize science technology possible contribution sustainable world