Sonya A. Grier|Shiriki Kumanyika
Targeted Marketing and Public Health
American University|University of Pennsylvania
targeted marketing techniques identify consumers share common needs characteristics position products services appeal reach consumers core marketing facilitate effectiveness however targeted marketing particularly products proven potential adverse effects eg tobacco alcohol entertainment violence unhealthful foods consumer segments defined vulnerable raises complex concerns public health critical practitioners academics policy makers marketing public health fields recognize understand targeted marketing specific contextual influence health children adolescents different reasons ethnic minority populations populations may benefit public health protections beneficial products understanding foster socially productive targeting potentially harmful products understanding nature scope targeted marketing influences support identification implementation corrective policies