Zepeng Gong|Ziqiang Han|Xudan Li|Chunmei Yu|Jan D. Reinhardt
Factors Influencing the Adoption of Online Health Consultation Services: The Role of Subjective Norm, Trust, Perceived Benefit, and Offline Habit
Sichuan University|Shandong University|Sichuan University|Sichuan University|Swiss Paraplegic Research|University of Lucerne|Sichuan University
cyberspace plays important role improving quality equity efficiency health services studying peoples adoption online health services online health consultation services ohcs benefit industry policy health service sector paper investigates influencing factors paths peoples intention adopting ohcs employing extended valence framework new contribution integrating subjective norm offline habit model five hundred fortythree university students participated survey structural equation models sobelgoodman tests applied test models results show subjective norm 0077 p 0041 trust providers 0194 p 0002 perceived benefit 0463 p 0001 positively affect intention adopt ohcs offline habit 0111 p 0026 negative effect however association perceived risk 0062 p 0315 adoption supported moreover trust providers plays mediating role subjective norm intention adopting perceived benefit mediates relationship trust providers intention adopting study highlights importance trust subjective norm perceived benefit persisting habits promoting adoption ohcs