Niken Febiana|Hendri Tandjung|Hilman Hakiem
Pengaruh Literasi Zakat, Infaq, Shadaqah (ZIS), Kepercayaan, dan Brand Awareness terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia
Universitas Ibn Khaldun Bogor|Universitas Ibn Khaldun Bogor|Universitas Ibn Khaldun Bogor
study aims determine effect literacy variables zakat infaq shadaqah zis trust brand awareness decisions distribute zakat donations data processing study uses quantitative analysis using structural equation model sem analysis technique partial least square pls approach using smartpls 30 statistical software instrument used obtain data questionnaire using likert scale taking sample obtained nonprobability sampling method using purposive sampling technique sample obtained 95 respondents students faculty islamic religion ibn khaldun university bogor results study indicate literacy variable zis negative insignificant effect decision distribute zakat donations tokopedia trust variable positive significant effect decision distribute zakat donations tokopedia brand awareness variable positive significant effect decision distribute zakat donations tokopedia variable literacy zis trust brand awareness simultaneously influence decision distribute zakat donations 664 remaining 336 explained exogenous variables outside studyx0d keywords brand awareness trust decision distribute zakat donations literacy zis