Philip Crilly|Wasim Hassanali|Gary Khanna|Kiranjit Matharu|Deep Patel|Disha Patel|Fahmida Rahman|Reem Kayyali
Community pharmacist perceptions of their role and the use of social media and mobile health applications as tools in public health
Kingston University|Kingston University|Kingston University|Kingston University|Kingston University|Kingston University|Kingston University|Kingston University
number barriers prevent community pharmacists cps impacting public health ph outcomes social media sm mobile health apps mh apps may offer ways help public make positive health decisions evaluate cp perceptions role ph use sm mh apps regard mixed method study using crosssectional survey followup interviews survey covered cps role ph cp use sm cp use mh apps nonidentifiable demographic information following ethical approval piloting responses collected paper online study population cps greater london uk n 2931 minimum sample size 340 calculated 95 confidence interval5 margin error achieve 596 surveys distributed responses n 257 analysed using descriptive statistics twentyfive respondents willing take part followup onetoone interviews twenty interviews completed data saturation achieved 14th interviews transcribed analysed using framework methodology described ritchie spencer 1994 survey response rate 43 respondents represented english cps terms age males nonwhites overrepresented majority cps accessed sm mh apps personal use recommend professional capacity due lack awareness confidentialityliability concerns would promote sm health page 786 mh app 837 maintained healthcare professionals hcps 35s positive tools ph two interview themes emerged role cps ph concerns opportunities use technology ph cps particularly 30 positive use sm mh apps ph training use tools among pharmacy team awareness availability evidencebased apps ensure wider adoption