María T. Soto-Sanfiel|Isabel Villegas-Simón|Ariadna Angulo-Brunet
Understanding the Lack of Science on Tv: Network Decision-Makers’ Opinions towards Televisual Science
lack science spanish tv explained people responsible content production scheduling offer two focus groups made five decisionmakers identified professionals opinions science tv needed function televisual science educating audiences public channels responsible showing contents government urge scientific programming science tv contributes increasing cultural level audiences people holding power positions interested improving societys level literacy later generality opinions measured questionnaire applied 450 tv managers latent profile statistical analysis showed individual characteristics professionals ie gender age educational level play role shaping opinions work related ie area coverage tv ownership