Ross Gordon|Laura McDermott|Martine Stead|Kathryn Angus
The effectiveness of social marketing interventions for health improvement: What's the evidence?
The Open University|University of Stirling|The Open University|University of Stirling|The Open University|University of Stirling|The Open University|University of Stirling
review effectiveness social marketing interventions designed improve diet increase physical activity tackle substance misusethis article describes three reviews systematic reviews primary studies evaluate social marketing effectiveness three reviews used predefined search inclusion criteria defined social marketing interventions adopted six key social marketing principlesthe reviews provide evidence social marketing interventions effective improving diet increasing exercise tackling misuse substances like alcohol tobacco illicit drugs evidence social marketing interventions work range target groups different settings work upstream well individualssocial marketing provides promising framework improving health individual level wider environmental policylevels problems research design lack conceptual understanding implementation valid research concerns