Nasir Abbas Khan|Qijie Gao|Selamawit Fantahun Sertse|Md Nur Nabi|Palwasha Khan
Farmers’ use of mobile phone-based farm advisory services in Punjab, Pakistan
China Agricultural University|China Agricultural University|China Agricultural University|China Agricultural University|China Agricultural University
agriculture sector pakistan faces enormous challenges lack farm knowledge adoption due farmers lack access latest information recently various mobile phonebased farm advisory services fas introduced alternative conventional extension methods despite many ict initiatives performance projects remains unsatisfactory current study designed identify fas farmers extent use factors associated adoption two hundred forty farmers surveyed rural areas district faisalabad punjab pakistan data collected using structured questionnaire analysed spss software findings revealed 7708 sampled farmers using mobilebased fas telecom private sector fas reported highest share users 3708 2583 respectively results logistic regression showed farmers educational level mobile use skills mobile possession duration number mobile phones family found positively significant farmers age contact extension agents negatively significant findings conclude education digital literacy essential use mobilebased alternatives emphasize need training educating farmers