Julie Agnew|Hazel Bateman|Christine Eckert|Fedor Iskhakov|Jordan J. Louviere|Susan Thorp
First Impressions Matter: An Experimental Investigation of Online Financial Advice
William & Mary|UNSW Sydney|University of Technology Sydney|Australian National University|University of South Australia|University of Sydney
explore individuals assess quality financial advice receive form judgments advisers using incentivized discrete choice experiment show first impressions matter consumers often follow advisers dispense good advice bad demonstrate clients opinions adviser quality manipulated using easily replicated confirmation strategy depends quality advice difficulty order advice topics results also reveal clients benefit past experience use professional credentials guide choices data supplemental material available httpsdoiorg101287mnsc20162590 paper accepted john list behavioral economics