Ho Yu Chong|Andrews Sandra|Winograd David|Jannasch-Pennell Angel|A. DiGangi Samuel
Teaching Factor Analysis in Terms of Variable Space and Subject Space Using Multimedia Visualization
Arizona State University|Arizona State University|University of Potsdam|Arizona State University|Arizona State University
many common misconceptions regarding factor analysis example students know vectors representing latent factors rotate subject space rather variable space consequently eigenvectors misunderstood regression lines data points representing variables misperceived data points depicting observations topic subject space omitted many statistics textbooks indeed difficult concept illustrate animated tutorial developed attempt alleviate problem since target audience intermediate statistics students familiar regression regression variable space used analogy lead learners factor analysis subject space end apply gabriel biplot combine two spaces findings textbook review survey think aloud protocol taken account program development discussed