Tejas Desai|Afreen Shariff|Dhingra Vibhu|Deeba Minhas|Megan Eure|???? ????????? ???
Is Content Really King? An Objective Analysis of the Public's Response to Medical Videos on YouTube
East Carolina University|East Carolina University|East Carolina University|East Carolina University|North Carolina State University|North Central State College|Northeast Georgia Medical Center
medical educators patients turning youtube teach learn medical conditions videos authors whose credibility cannot verified peer reviewed result studies analyzed educational content youtube reported dismal results studies unable exclude videos created questionable sources noneducational purposes hypothesize medical education youtube videos authored credible sources high educational value appropriately suited educate public credible videos cardiovascular diseases identified using mayo clinics center social media health network content video assessed presenceabsence 7 factors video also evaluated understandability using suitability assessment materials sam user engagement measurements obtained video total 607 videos 35 hours analyzed half videos contained 3 educational factors treatment screening prevention difference number educational factors present user engagement measurement p ns sam scores higher videos whose content discussed educational factors p00001 however none user engagement measurements correlated higher sam scores videos greater educational content suitable patient education unable engage users lower quality videos unclear notion content king applies medical videos authored credible organizations purposes patient education youtube