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youtube third popular app world continues grow year reaches 2 billion users month variety veterinary topics addressed youtube date studies analysing misinformation various canine cancer topics youtube social media study described characteristics 99 unique videos used validated discern quality criteria consumer health information patient education materials assessment tool pemat characterize usefulness overall median discern quality score 3 5 median pemat understandability score 72 61 videos contained little misinformation 53 videos created veterinarians subset significantly higher pemat understandability discern quality scores compared clientcreated content p 0228 p 0001 respectively videos little misinformation statistically significant higher discern quality scores 3 vs 2 p 0001 statistical significance misinformation levels video length pemat understandability thumbs upview viewsmo data reveal similar rates misinformation videos canine cancer compared reported various human cancer topics study highlights need veterinarians guide clients reliable understandable information regarding pets health