Mónika Garai-Fodor
Analysis of Financially Aware Consumer Segments from the Perspective of Conscious Consumer Behaviour
Óbuda University
changes production consumption necessary address global environmental concernsthe consumer market dynamic constantly changingthe analysis consumer patterns preferences attitudes monitoring changes consumer decisions key importance professionals marketoriented approachin paper analyse characteristics conscious consumer including financially aware consumer perspective consumer trendsin addition fully educated consciousness also refers complex pattern behaviour includes values actionsafter presenting theoretical insights based secondary data also provide thorough analysis topic financial awareness using data quantitative primary researchas result selfadministered survey 3515 evaluable responses welldifferentiated segments population terms financial awareness characterisedthe findings provide statistical evidence link financial awareness financial economic knowledgei believe results beneficial educational institutions play key role imparting financial economic knowledge organisations involved improving financial literacy identifying primary target groups well opinion leadersadditionally results also serve basis potential opportunities raising expanding financial awareness among consumers