Brahim Zarouali|Sophie C. Boerman|Claes H. de Vreese
Is this recommended by an algorithm? The development and validation of the algorithmic media content awareness scale (AMCA-scale)
University of Amsterdam|University of Amsterdam|University of Amsterdam
online media platforms increasingly using algorithms select present relevant information audiences highlights importance exploring whether people aware algorithmic content recommendations although studies already investigated algorithmic awareness standardized instrument developed yet assess construct study therefore developed validated algorithmic media content awareness scale amcascale scale contains four underlying dimensions 1 users awareness content filtering 2 users awareness automated decisionmaking 3 users awareness humanalgorithm interplay 4 users awareness ethical considerations validating scale results revealed strong psychometrics properties amcascale also successfully tested three different online platforms facebook youtube netflix showing robustness different environments based findings conclude amcascale offers scholars valid reliable robust tool measure algorithmic awareness