Joan L. Bottorff|Laura Struik|Laura Bissell|Raquel Graham|Jodie Stevens|Chris G. Richardson
A social media approach to inform youth about breast cancer and smoking: An exploratory descriptive study
Okanagan University College|University of British Columbia|Australian Catholic University|University of British Columbia|Okanagan University College|Okanagan University College|University of British Columbia|Okanagan University College|University of British Columbia|Okanagan University College|University of British Columbia|University of British Columbia
tobacco exposure periods breast development shown increase risk premenopausal breast cancer urgent need exists therefore raise awareness among adolescent girls new evidence adolescent girls boys smoke understand smoking puts female peers risk breast cancer purpose study develop two youthinformed gender specific youtubestyle videos designed raise awareness among adolescent girls boys tobacco exposure modifiable risk factor breast cancer assess youths responses videos potential inclusion social media platforms videos consisted combination moving text novel images animations youthfriendly music brief questionnaire used gather feedback two videos using convenience sample 135 youth british columbia canada overall positive responses girls boys respective videos reported interest sharing videos via social networking suggests approach holds potential types health promotion messaging targeting youth videos offer promising messaging strategy raising awareness tobacco exposure modifiable risk factor breast cancer tailored genderspecific messages use social media hold potential costeffective health promotion cancer prevention initiatives targeting youth