Jielong Zhou|Tingting Fan
Understanding the Factors Influencing Patient E-Health Literacy in Online Health Communities (OHCs): A Social Cognitive Theory Perspective
Shantou University|Shantou University
although online health communities ohcs increasingly popular public health promotion studies explored factors influencing patient ehealth literacy ohcs paper aims address gap based social cognitive theory identified one behavioral factor ie health knowledge seeking one social environmental factor ie social interaction ties proposed health knowledge seeking social interaction ties directly influence patient ehealth literacy addition social interaction ties positively moderate effect health knowledge seeking patient ehealth literacy collected 333 valid data points verified three hypotheses empirical results provide two crucial findings first health knowledge seeking social interaction ties positively influence patient ehealth literacy ohcs second social interaction ties positively moderate effect health knowledge seeking patient ehealth literacy findings firstly contribute public health literature exploring mechanism different factors influence patient ehealth literacy ohcs contribute ehealth literacy literature verifying impact social environmental factors