Frederick J. Zimmerman
Using Marketing Muscle to Sell Fat: The Rise of Obesity in the Modern Economy
University of California, Los Angeles
large increase obesity past 30 years often explained rational choice terms example decline food prices engendered greater food consumption closer examination kind explanation fit facts current obesity epidemic instead unprecedented expansion scope power ubiquity food marketing coincided unprecedented expansion food consumption predictable ways ongoing protestations causes recent increase obesity unknown may overstate case ample evidence indicates obesity epidemic least large degree result increased marketing power american diet reigning countering marketing power rationality restored dietary choices americans