Philipp K. Masur|Michael Scharkow
Disclosure Management on Social Network Sites: Individual Privacy Perceptions and User-Directed Privacy Strategies
University of Hohenheim|University of Hohenheim
social web specifically social network sites sns offered new opportunities interaction communication also increased risk privacy violations study investigated far users imply different disclosure management strategies status updates chat conversations hypothesized users perceive specific information differently private depending personal privacy preference generally show disclosure management pattern higher perceived privacy level information less frequently shared tested hypothesis using online survey 316 german sns users findings suggest respondents engaged disclosure management taking communication channel type information account found trust toward sns contacts use privacy settings significantly influenced disclosure management onetomany status updates onetoone communications situations chat conversations results complement existing research showing pivotal role individual privacy perceptions explaining users privacy management social web