Corine S. Meppelink|Nadine Bol
Exploring the role of health literacy on attention to and recall of text-illustrated health information: An eye-tracking study
University of Amsterdam|University of Amsterdam
although use illustrations often recommended audiences limited health literacy unclear health literacy impacts use different online formats aim paper therefore investigate health literacy influences attention text illustrations online health information whether attention related recall information sixtyone participants exposed either textonly textillustrated information using eye tracking recorded attention patterns health webpage recall information assessed results showed health literacy influenced attentionrecall relationship people limited health literacy attention illustrations positively related recall whereas attention text improved recall information adequate health literate group attention different parts online health information leads different information processing routes people different levels health literacy effective health communication consider text illustrations attract attention improve understanding health message