William Rakowski
The potential variances of tailoring in health behavior interventions
Brown University|Providence College
success tailored print communications depends upon sufficiently diverse inventory content messages delivery formats respond important differences among individuals article discusses means diversitythe variances tailoringmay developed one foundations tailoring definition focal point intervention focal point characterized simultaneous combination variables specify population group interest target health behavior setting behavior occurs persons defined focal point may receive intervention common ie targeted intervention tailored content responds individuals within focal point based upon antecedents behavior within focal point article elaborates focal point concept discusses factors contribute variations tailoring psychosocial resources required health behaviors also reviewed tailoring must prepare individual make changes specific nature particular health behavior article specify variations tailoring potential diversity tailored messages great instead article presents basic elements go development tailored interventions