Qaisar Khalid Mahmood|Sara Rizvi Jafree|Sahifa Mukhtar|Florian Fischer
Social Media Use, Self-Efficacy, Perceived Threat, and Preventive Behavior in Times of COVID-19: Results of a Cross-Sectional Study in Pakistan
International Islamic University, Islamabad|Forman Christian College|International Islamic University, Islamabad|University of Applied Sciences Ravensburg-Weingarten|Charité - Universitätsmedizin Berlin
although role social media infectious disease outbreaks receiving increasing attention little known mechanisms social media use affects risk perception preventive behaviors outbreaks study aims determine whether relationships social media use preventive behavior perceived threat coronavirus selfefficacy sociodemographic characteristics data collected 310 respondents across pakistan using online crosssectional survey reliability analyses performed scales structural equational modeling used identify relationships study variables found social media use predicts selfefficacy 025 p 005 perceived threat coronavirus 054 p 005 r2 006 ii preventive behavior predicted selfefficacy perceived threat coronavirus r 010 p 005 therefore results indicate importance social medias influence healthrelated behaviors findings valuable health administrators governments policymakers social scientists specifically individuals whose situations similar pakistan