Srividya Ramasubramanian
Media-based Strategies to Reduce Racial Stereotypes Activated by News Stories
Texas A&M University
study focuses role media facilitating inhibiting accessibility stereotypes primed racerelated news stories specifically examines experimentally effects two strategies reducing stereotype accessibility audiencecentered approach explicitly instructs audiences critical media consumers goal media literacy training messagecentered approach using stereotypedisconfirming counterstereotypical news stories participants viewed either literacy control video reading stereotypical counterstereotypical news stories african americans asian indians implicit stereotypes measured using response latencies hostile benevolent stereotypical words lexical decision task results suggest combination audiencecentered messagecentered approaches may reduce racial stereotypes activated news stories