Maimunah Ismail|Siti Noormi Alias|Roziah Mohd Rasdi
Community as stakeholder of the corporate social responsibility programme in Malaysia: outcomes in community development
Universiti Putra Malaysia|Universiti Putra Malaysia|Universiti Putra Malaysia
purpose study aims explore outcome corporate social responsibility csr programme community development perspective participants malaysia argued information regarding community development csr providers csr outcomes csr community development malaysia scant hence study examines specifically profiles participants csr programmes community development profiles selected csrparticipating corporations orientation csr responsibilities undertaken corporations perceived participants types community development contribution csrparticipating corporations outcomes determined results last two objectives designmethodologyapproach building stakeholder theory work vissers csr pyramid article explores outcomes csr resulting participation individuals community data gathered 336 respondents participants csr programmes sampled 58 local multinational corporations malaysia findings results showed half respondents younger age group mean age 2440 years majority csrparticipating corporations implemented csr programmes first decade millennium core businesses diverse sectors legal responsibility ranked important orientation ethical responsibility least important orientation educationrelated activities formed dominant type csr contribution research limitationsimplications study addresses gap literature malaysian community csr particularly perspective community one important stakeholders originalityvalue research contributes scarce literature csr malaysia analysing way business organisations country contribute community development csr findings study useful community development practitioners csr providers researchers