Raghav Prashant Sundar|Mark W. Becker|Nora M. Bello|Laura Bix
Quantifying Age-Related Differences in Information Processing Behaviors When Viewing Prescription Drug Labels
Michigan State University|Michigan United|Michigan State University|Michigan United|Kansas State University|Michigan State University|Michigan United
adverse drug events ades significant problem health care effective warnings potential reduce prevalence ades little known patients access use prescription labeling investigated effectiveness prescription warning labels pwls small colorful stickers applied pharmacy conveying warning information two groups patients young adults 50 evaluated early stages information processing tracking eye movements participants interacted prescription vials pwls affixed later tested participants recognition memory pwls viewing participants often failed attend pwls effect pronounced older younger participants older participants also performed worse subsequent memory test however memory performance conditionalized whether participant fixated pwl agerelated differences memory longer significant suggesting difference memory performance groups attributable differences attention rather differences memory encoding recall important older adults recognized greater risk ades data provide compelling case understanding consumers attentive behavior crucial developing effective labeling standard prescription drugs