Ardion Beldad|Menno D.T. de Jong|M.F. Steehouder
How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust
University of Twente|University of Twente|University of Twente
trust generally assumed important precondition peoples adoption electronic services paper provides overview available research antecedents trust commercial noncommercial online transactions services literature review conducted covering empirical studies peoples trust adoption computermediated services results described using framework three clusters antecedents customerclientbased websitebased companyorganizationbased antecedents results show many possible antecedents trust electronic services majority research conducted context ecommerce studies available domains egovernment ehealth many antecedents empirical support found results far univocal research calls particularly systematic research attention antecedents trust electronic services review presented paper offers practitioners overview possibly relevant variables may affect peoples trust electronic services also gives stateoftheart overview empirical support relevance variables