Thomas A. Wills|Frederick X. Gibbons|James D. Sargent|Meg Gerrard|Hye Ryeon Lee|Sonya Dal Cin
Good self-control moderates the effect of mass media on adolescent tobacco and alcohol use: Tests with studies of children and adolescents.
University of Hawai?i at M?noa|Cancer Research Center
investigate whether selfcontrol moderates effect media influences tobacco alcohol use among youth effect occursin study 1 regional sample 10year olds n 290 interviewed households attention tobaccoalcohol advertising assessed study 2 national sample youth ages 1014 years n 6522 surveyed telephone exposure tobaccoalcohol use movies assessed good selfcontrol measured studieswillingness use substances affiliation peer substance users study 1 involvement smoking drinking study 2in study 1 effect tobaccoalcohol advertising predisposition substance use lower among persons scoring higher good selfcontrol study 2 effect movie smokingalcohol exposure adolescent tobaccoalcohol use lower concurrently prospectively among persons scoring higher good selfcontrol moderation occurred primarily reducing effect movie exposure positive smokingalcohol expectancies effect expectancies adolescent use evidence moderation social processes also noted covariates analyses included demographics sensation seeking iqgood selfcontrol reduces effect adverse media influences adolescent tobacco alcohol use findings processes underlying effect may useful media literacy primary prevention programs