David C. Mohr|Ken Cheung|Stephen M. Schueller|C. Hendricks Brown|Naihua Duan
Continuous Evaluation of Evolving Behavioral Intervention Technologies
Northwestern University|Cheung Kong Graduate School of Business|Northwestern University|University of Miami|Brown University|Columbia University
behavioral intervention technologies bits webbased mobile interventions intended support patients consumers changing behaviors related health mental health wellbeing bits provided patients consumers clinical care settings commercial marketplaces frequently little evaluation current evaluation methods including rcts implementation studies require years validate intervention timeline fundamentally incompatible bit environment technology advancement changes consumer expectations occur quickly necessitating rapidly evolving interventions however bits routinely iteratively collect data planned strategic manner generate evidence systematic prospective analyses thereby creating system learn