David A. Campbell|Kristina T. Lambright|Christopher J. Wells
Looking for Friends, Fans, and Followers? Social Media Use in Public and Nonprofit Human Services
Binghamton University|Binghamton University|Binghamton University
article uses interviews internet data examine social media use among nonprofit organizations county departments involved delivery human services sixcounty area southcentral new york state social media use modest nonprofit organizations much likely use county departments organizations used social media primarily market organizational activities remain relevant key constituencies raise community awareness organizations either narrow view social medias potential value lacked longterm vision barriers use included institutional policies concerns inappropriateness social media target audiences client confidentiality findings build recent research regarding extent nonprofit organizations local governments use social media engage stakeholders future research investigate different ways organizations use social media also whether organizations use strategically advance organizational goals