Steve W. Edison|Gary L. Geissler
Measuring attitudes towards general technology: Antecedents, hypotheses and scale development
University of Arkansas at Little Rock
research attitudes towards general technology sparse paper authors develop test new scale assess attitudes towards general technology examine factors may contribute acceptance resistance new technologies hypotheses personal factors posited antecedents attitude towards technology tested variety methods used analysis including structural equations modelling robust usable scale developed study involving 605 respondents indicates individuals positive attitude towards new technologies tend younger complex cognitive processes predisposed optimistic results suggest need development scales measure attitude towards general technology implications marketing discussed