Scott C. Ratzan
Health literacy: communication for the public good
United States Agency for International Development|Center for Nutrition Policy and Promotion
article builds upon presentation fifth global health conference health promotion mexico city 9 june 2000 seeking advance development health literacy effective communication first offers timely reflection health promotion epistemology particular potential approach framing health promotion activities general health literacy bridging concept concept health literacy briefly explained defined followed identification promising communication interventions diffuse health literacy four predominant areas within communication field described shed light approaches developing health literacy integrated marketing communication education negotiation social capital component contribute strategic sciencebased communication finally article elucidates communication developing health literacy simple solutions communication simply message repetition includes development environment community involvement espouse common values humankind effective communication worldwide health literacy become reality 21st century embodying health central tenet human life