Felix Banda|Hambaba Jimaima
The semiotic ecology of linguistic landscapes in rural Zambia
University of the Western Cape|University of the Western Cape
addressing dearth studies linguisticsemiotic landscapes orallanguage dominant rural communities use notion repurposing show people rural areas livingstone lusaka zambia southcentral africa extend repertoire signs include faded unscripted signboards fauna flora mounds dwellings abandoned structures skylines village bush paths written names narrations place illustrate use system signage transcend limitations material conditions ruralscapes redeploying memory objects artifacts cultural materialities place new uses extended meaning potentials conclude focusing semiotic ecology multimodal linguisticsemiotic landscapes helps accentuate multisemiotic diverse processual characteristics meaningmaking even areas scripted place street names