Anthony Heath|Stephen Fisher|Shawna N. Smith
THE GLOBALIZATION OF PUBLIC OPINION RESEARCH
University of Oxford|University of Oxford|University of Oxford
abstract globalization opened channels communication different countries increased interest crossnational analysis public opinion survey research expanded reach world article examines breadth depth globalization public opinion research first discuss growth crossnational surveys world values survey international social survey program european social survey various global barometers turn issues data quality comparability globalization survey research meant spread standard product known equivalent quality diverse countries survey research diverse countries contexts deliver meaningful comparisons public opinion globalization led dominance intellectual framework set assumptions may quite appropriate outside original homes finally article suggests new standard grading crossnational programs survey research inspired debates evidencebased medicine