Natalia Kucirkova|Karen Littleton|Antonios Kyparissiadis
The influence of children's gender and age on children's use of digital media at home
abstract study first systematically investigate influence child gender age parents perceptions uk childrens digital media use home provides indepth exploration childrens age gender influence balance childrens use digital nondigital media home data draw 709 parents responses openended question asked context national survey investigating digital reading habits children conducted 2015 parents responses analysed using content thematic analysis yielded eight main categories collapsed three major themes control childs healthy development diversity experiences quantitative analyses evidenced parents boys concerned health implications childrens digital media use concern especially parents youngest 02yearold children parents 68year olds cited appeal technology main reason perceived imbalance childrens engagement digital media study provides secure understanding factors influence parental perceptions childrens digital media use home implications policymakers digital designers early years professionals