Muhammad Ittefaq|Azhar Iqbal
Digitization of the health sector in Pakistan: challenges and opportunities to online health communication: A case study of MARHAM social and mobile media
Technische Universität Ilmenau|Ural Federal University
objective social mobile media playing significant role digitization health sectors globally new technology provides opportunity stakeholders ie patients healthcare professionals engage virtual environments discuss healthrelated issues study examines role social mobile media digitizing health sector pakistan marham platform subject case study method thematic content analysis marhams social media facebook group facebook page twitter account mobile media application app website chosen sampling 6083 group posts 1724 tweets 1123 facebook posts populated sample results analysis results indicate marhams facebook group often fields patient inquiries discussed health issues womens health issues 4323 childrens diseases 1663 psychological issues 1545 dental issues 950 skin problems 593 others 504 obesity 419 marhams facebook page twitter account mainly used health education awareness mobile application website used healthcare professionals patient registration conclusion studys results suggest marham playing significant role health sector pakistan addressing primarily women childrens issues facebook group like many online presence marham faces certain challenges including publics low literacy rates scant internet access