Reiner Hanewinkel|James D. Sargent|Kate Hunt|Helen Sweeting|Rutger C. M. E. Engels|Ron H. J. Scholte|Federica Mathis|Ewa Florek|Matthias Morgenstern
Portrayal of Alcohol Consumption in Movies and Drinking Initiation in Low-Risk Adolescents
Institute for Therapy and Health Research|Dartmouth College|MRC/CSO Social and Public Health Sciences Unit|University of Glasgow|MRC/CSO Social and Public Health Sciences Unit|University of Glasgow|Radboud University Nijmegen|Radboud University Nijmegen|Poznan University of Medical Sciences|Institute for Therapy and Health Research
objectives investigate hypothesis exposure alcohol consumption movies affects likelihood lowrisk adolescents start drink alcohol methods longitudinal study 2346 adolescent never drinkers also reported baseline intent next 12 months mean age 129 years sd 108 recruitment carried 2009 2010 112 statefunded schools germany iceland italy netherlands poland scotland exposure movie alcohol consumption estimated 250 topgrossing movies country years 2004 2009 multilevel mixedeffects poisson regressions assessed relationship baseline exposure movie alcohol consumption initiation trying alcohol binge drinking 5 consecutive drinks followup results overall 40 sample initiated alcohol use 6 initiated binge drinking followup estimated mean exposure movie alcohol consumption 3653 sd 2448 occurrences age gender family affluence school performance tv screen time personality characteristics drinking behavior peers parents siblings controlled exposure additional 1000 movie alcohol occurrences significantly associated increased relative risk trying alcohol incidence rate ratio 105 95 confidence interval 102108 p 003 binge drinking incidence rate ratio 113 95 confidence interval 106120 p amplt 001 conclusions seeing alcohol depictions movies independent predictor drinking initiation particularly risky patterns drinking result shown heterogeneous sample european youths low affinity drinking alcohol time exposure