Natasha N. Jones
Rhetorical Narratives of Black Entrepreneurs
University of Central Florida
using cultural empowerment conceptual framework study emphasizes interrelated role culture rhetorical agency empowerment discursive analysis communicative practice twelve black business owners interviewed using narrative inquiry approach thematic analysis revealed entrepreneurs enacted rhetorical agency ways work within oppressive systems resisted damaging dominate discourses black businesses highlighting rhetorical narratives black entrepreneurs study also addresses need culturally sensitive approach business professional organizational communication