G. Tomas M. Hult
Managing the International Strategic Sourcing Process as a Market?Driven Organizational Learning System*
Florida State University|American Marketing Association|University of Memphis|Decision Sciences (United States)
abstract study examines effects marketdriven organizational learning select set strategic sourcing outcomes involving sourcing function fortune 500 multinational corporation focus dyadic activities relationships domestic international strategic business units sbus corporate buying center hypothesized relationships tested overall sample based twobytwo matrix framework defined international versus domestic settings frequent versus infrequent sourcing scenarios based sample 179 domestic 167 international sbus results suggest marketdriven organizational learning strategic sourcing units influences customer satisfaction relationship commitment cycle time sourcing process however set learning orientations appears strategically robust across four quadrant scenarios moderator settings sourcing situations differ somewhat specific tactical learning orientations preferred