Indra Widjaja|Agus Zainul Arifin|Made Setini
The effects of financial literacy and subjective norms on saving behavior
Tarumanagara University|Tarumanagara University|Udayana University
paper examines influence financial literacy savings behavior improved storing intentions attitudes towards savingsalso study investigates effect subjective norms saving behavior mediated attitudes toward austerityresearch subjects primary data 469 young workers worked dki jakarta area 2018data collected online distributing questionnaires using google docs analyzed using semplsthe research findings prove financial literacy affects saving behavior directly indirectly variables saving intention attitude saving mediationother findings prove subjective norms directly affect thrifty behavior indirect effects attitudes toward thrifty variablesthis study offers alternative models researchers associated frugal behavior theories planned behavior theory predictors financial literacy subjective norms improve frugal behavior proving saving intentions attitudes towards saving mediate financial literacyfurthermore mediators attitude towards savings improve subjective norm relationship saving behaviorthus planned behavior theory explain relationship financial literacy subjective norms storing behaviorthis initial empirical study attempts examine relationship financial literacy subjective norms impact savings behavior mediated saving intention attitude towards saving