Max V. Mossler|Ann Bostrom|Ryan P. Kelly|Katherine M. Crosman|Patricia Moy
How does framing affect policy support for emissions mitigation? Testing the effects of ocean acidification and other carbon emissions frames
University of Washington|University of Washington|University of Washington|University of Washington|University of Washington
public support carbon emissions mitigation crucial motivate action address global issues like climate change ocean acidification oa yet public sphere carbon emissions mitigation policies typically discussed context climate change rarely context oa global change outcomes paper advance research oa climate change perceptions communication examining causal beliefs ocean acidification ii measuring support mitigation policies individuals presented one five different policy frames climate change global warming carbon pollution air pollution ocean acidification knowledge oa causes consequences widespread anticipated though still generally low somewhat surprisingly air pollution mitigation frame elicits highest degree policy support overall carbon pollution performs better climate change global warming framing effects part contingent prior knowledge attitudes mediated concern perhaps due lack oa awareness oa frame generates least support overall although seems close gap support associated political orientation oa frame increases support among conservatives report heard oa survey findings complement previous work climate change communication suggest need research oa effective way engage conservatives carbon emissions mitigation policy potentially even promising air pollution framing