Dilaram Acharya|Vishnu Khanal|Jitendra Kumar Singh|Mandira Adhikari|Santosh Gautam
Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal
Purbanchal University|Curtin University|Tribhuvan University|Population Services International|Purbanchal University
antenatal care several benefits expecting mothers birth outcomes yet many mothers utilise service nepal mass media may play important role increasing use antenatal care maternal health services however effect mass media increasing health service utilisation remained studied area nepal aim study investigate impact mass media utilisation antenatal care services rural nepala communitybased crosssectional study conducted sinurjoda village development committee dhanusha district nepal total 205 mothers children aged 1 year selected using systematic random sampling logistic regression employed examine association selected antenatal care services mass media exposure adjusting independent variablesa majority mothers exposed mass media radio accessible 600 participants followed television 4341 mothers exposed mass media likely attending antenatal visits odds ratio 628 95 ci 1013899 taking rest sleep pregnancy 265 95 ci 113626 receiving tt immunization 512 95 ci 1232124 nonexposed counterpartsthe study reported positive influence mass media utilisation antenatal care services nepal therefore emphasis given increase awareness women rural nepal mass media improve utilisation antenatal care services nepal