Kevin Brock|Dawn Shepherd
Understanding How Algorithms Work Persuasively Through the Procedural Enthymeme
University of South Carolina|Boise State University
procedure discussed regards rhetoric digital rhetoric particular framed overwhelmingly regards game play video games frequently argue view needs expanded scholars rhetoric realize complex humancomputer rhetor systems function diverse contexts systems procedural enthymemes persuade audience agents action apparent logic given system procedural persuasion occurs often via strategies facilitate agent assume active role selfpersuasion order complete given enthymeme text explore procedural enthymeme rhetorical tactic human nonhuman persuasion looking three case studies commonly used technological matching systemssearch engines google online matchmaking matchcom social networking facebookthat employ procedural enthymemes order persuade users toward particular engagements systems