Sharyn Rundle?Thiele|Patricia David|Taylor Jade Willmott|Bo Pang|Lynne Eagle|Rachel Hay
Social marketing theory development goals: an agenda to drive change
Griffith University|Griffith University|Griffith University|Griffith University|James Cook University|James Cook University
environmental health social change complex frequently framed problems solved framing focuses effort delivery solutions designed change systemic environmental health social problems theory organising framework effort remains underutilised behavioural social sciences individual psychological lens dominates emphasis placed explaining predicting individual behaviour behavioural change time break free deliver frameworks extend focus beyond individuals citizens apply new evaluation approaches assess individual structural changes ten social marketing theory development goals goals categorised three groups research design ii building social marketing theory iii methodological innovation outlined assist social marketers develop new ways thinking deliver theory evidence base needed outline practitioners policy makers effect change