Firda Nosita|Kashan Pirzada|Tina Lestari|Rosadiro Cahyono
IMPACT OF DEMOGRAPHIC FACTORS ON RISK TOLERANCE
Northern University of Malaysia|Northern University of Malaysia|Northern University of Malaysia|Universitas Patria Artha
financial services authority indonesia ojk survey 2016 shown financial literacy index indonesia 218a lot illegal investment indonesian society recent years proves indonesian people fully understood benefits risks financial decision makingthe research describes demographic factor risk tolerance context indonesias societythe questionnaires distributed online obtained 850 respondentsto analyze role demographic factors willingness take risks use subjective risk tolerance describing respondents perception riskthe result indicates gender age statistically insignificant describing risk tolerancemeanwhile marital status income education significantly important determining risk tolerancegender equality working environment means women men equal chance get job position companythis chance also means women great chance get income wealth beforemarital status related responsibility greater responsibility assumes smaller level risk tolerancethe better knowledge better understanding financial decisioninformation processed used make better decisionthe result shows order conduct education program increasing societys knowledge government republic indonesia especially indonesia stock exchange securities firm make attention demographic factor fit investment product investors profile