Hamood Mohammed Al?Hattami
Determinants of intention to continue usage of online shopping under a pandemic: COVID-19
Hodeidah University|Dr. Babasaheb Ambedkar Marathwada University|Firmenich (Switzerland)
although numerous reports predict huge growth potential online shopping covid19 pandemic many know determinants user intention continue using online shopping pandemicgiven motivate continuousness retain consumers pandemic critical online retailers relevant stakeholders success research determinants intention continuance using online shopping attracted widespread attentivenessthe determinants intention continue using online shopping covid19 pandemic especially india yet researchedtherefore study proposes model combining expectationconfirmation model ecm tasktechnology fit ttf model trust factor examine intention continue using online shopping covid19based data gathered 222 online participants period social distancing due covid19 findings revealed perceived ttf much significant factor satisfaction perceived usefulness trust positive impacts consumers intention continue usage online shopping covid19additionally confirmation directly affects satisfaction perceived usefulness indirectly affects consumers intention continuance usagethe studys findings provide online retailers related stakeholders significant managerial implications