Dandison Ukpabi|Heikki Karjaluoto
What drives travelers' adoption of user-generated content? A literature review
University of Jyväskylä|University of Jyväskylä
usergenerated content ugc become important part travel planning travelers evaluate travel products based past reviews however different factors account tourists utilize ugc aim study review extant studies ugc identify antecedents ugc utilization travel planning theories models frameworks used studies total 54 studies 2005 2016 found study found ugc adoption determined attributes relating user source content response variables also found distinct heterogeneous theories frameworks mainly drawn information systems sociopsychology management disciplines among antecedents average path coefficients extracted relationships show trust predicted attitude variables implications future research directions provided