Mahnoush Etminan Malek, Susanne Andermo, Gisela Nyberg, Liselotte Schäfer Elinder, Emma Patterson, Åsa Norman
Parents' experiences of participating in the Healthy School Start Plus programme - a qualitative study
BMC public health
politicians routinely appeal emotions voters practice critics claim subverts rational decision making democratic processes properly rest know little emotional appeals actually influence voting behavior study demonstrates first time political ads change way citizens get involved make choices simply using images music evoke emotions prior research suggests voters behave differently different emotional states established whether politicians use campaigns manipulate emotions thereby cause changes political behavior article uses two experiments conducted actual election show 1 cueing enthusiasm motivates participation activates existing loyalties 2 cueing fear stimulates vigilance increases reliance contemporary evaluations facilitates persuasion results suggest campaigns achieve goals part appealing emotions emotional appeals promote democratically desirable behavior