Nadine Bol|Julia C.M. van Weert|Hanneke C. de Haes|Eugène Loos|Ellen M. A. Smets
The Effect of Modality and Narration Style on Recall of Online Health Information: Results From a Web-Based Experiment
University of Amsterdam|University of Amsterdam|University of Amsterdam|Academic Medical Center|University of Amsterdam|University of Amsterdam|Academic Medical Center
background older adults increasingly using internet health information however often able correctly recall webbased information ehealth informationrecall information crucial optimal health outcomes adequate disease management adherence medical regimescombining effective message strategies may help improve recall ehealth information among older adultspresenting information audiovisual format using conversational narration style expected optimize recall information compared combinations modality narration styleobjective aim paper investigate effect modality narration style recall health information whether differences younger older adults methodswe conducted webbased experiment using 2 modality written vs audiovisual information 2 narration style formal vs conversational style betweensubjects design n440age assessed questionnaire included factor younger 65 years versus older 65 years ageparticipants randomly assigned one four experimental webpages information lung cancer treatment presenteda webbased questionnaire assessed recall ehealth informationresults audiovisual modality vs written modality found increase recall information younger older adults p04although conversational narration style vs formal narration style increase recall information p17 synergistic effect modality narration style revealed combining audiovisual information conversational style outperformed combining written information formal style p01 well written information conversational style p045this finding suggests conversational style especially increases recall information presented audiovisuallythis combination modality narration style improved recall information among younger older adults conclusionswe conclude combining audiovisual information conversational style best way present ehealth information younger older adultseven though older adults proportionally recall audiovisual information combined conversational style younger adults study reveals interesting implications improving ehealth information effective younger older adults