Simon Nahusenay Ejigu|yichilal simegn filatie
Determinants of Investment Intention in Micro and Small Enterprises Among Business College Students in East Gojjam Zone
Debre Markos University|Debre Markos University
study examines factors influencing investment intentions mse among business college students east gojjam zonea conceptual frame work designed integrating seven constructs theory planned behavior ajzen 1991 investment decisions predicting model azwadi 2011 previous studiesaccordingly attitude subjective norms perceived behavioral control perceived risk perceived return perceived trust financial literacy taken predictors investments intentions micro small businessesthe study used selfadministered questionnaire sample 254 final year students higher educational institutions areas business 201718 academic yearthe sample drawn six higher educational institutions operating east gojjam zone using stratified sampling techniquestatistical analysis conducted using spss version 200in study correlation analysis carried show direction relationships among dimensions included modelmoreover multiple regression analysis conducted determine predictive values constructsthe findings revealed financial literacy perceived behavioral control perceived return attitude perceived trust perceived risk significant predictors students intention invest micro small enterprisessubjective norm statistically significant affecting intention though negative relationship intention investfinally recommended colleges universities mse development agency take valuable efforts conducting training investment alternatives benefits entrepreneurial workshop programs students change attitude develop positive risk taking behavioral intention towards investment entrepreneurial endeavor make realize importance selfemployment