Brian A. Primack|Auden C. McClure|Zhigang Li|James D. Sargent
Receptivity to and Recall of Alcohol Brand Appearances in U.S. Popular Music and Alcohol-Related Behaviors
University of Pittsburgh|Dartmouth College|Cotton (United States)|Cotton (United States)|Dartmouth College|Cotton (United States)
background average us adolescent exposed 25 hours popular music 8 mentions alcohol brands every day alcohol brand mentions may function advertising whether sanctioned alcohol industry study aimed determine associations adolescents involvement music containing alcohol brand mentions alcoholrelated behaviors methods 2010 2011 conducted randomdigitdial survey using national us land line cell phone frames screening interviews identified 6466 eligible households subjects 15 23 years age 3422 53 completed telephone survey 2541 opted participate subsequent webbased component independent variables included composite score indicating owning liking popular songs alcohol brand mentions correct recall alcohol brands songs outcome measures included ever consumed complete drink ever bingeing bingeing least monthly experienced problems alcohol use results among 2541 participants compared lowest tertile receptivity scale highest tertile higher odds complete drink 34 95 ci 22 52 adjusting age sex raceethnicity socioeconomic status sensation seeking friend alcohol use parent alcohol use compared identify least 1 alcohol brand correctly twice odds complete drink 21 95 ci 12 38 adjusting covariates results also significant outcome ever bingeing bingeing least monthly problems due drinking conclusions national sample us adolescents young adults independent associations involvement popular music containing alcohol brand mentions ever complete drink ever binged alcohol