Mywish K. Maredia|Byron Reyes|Matthew R. Walker BA|Clémentine Dabire|Barry R. Pittendrigh|Julia Bello?Bravo
Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso
Michigan State University|Institut de l'Environnement et Recherches Agricoles|Michigan State University|Michigan State University
article explores innovative approach deliver information new agricultural technology combines versatile potentially lower cost method developing animated videos another lowcost method sharing mobile devices ie mobile phone describes randomized controlled field experiment conducted burkina faso evaluate effectiveness animated videos shown mobile phone compared traditional extension method live demonstration inducing learning adoption two postharvest technologies among lowliterate farmers results suggest videobased training effective traditional method inducing learning understanding technologies farmers already aware animated video shown mobile phone also effective live demonstration inducing adoption however transferring new technologies traditional method effective inducing adoption p 10 p 05 potential role mobile phonebased videos part agricultural extension system discussed