Novera Ansar
Impact of Green Marketing on Consumer Purchase Intention
National University of Science and Technology
objectives research study factors determine consumer intentions towards buying green products inclusion criterion respondent least 14 years education minimum age 19 findings study show age education positive relation eco literacy socio demographic variables significantly related green purchase intention besides environmental advertisements price ecological packaging found positively related green purchase intention recommendations presented existing new companies exploit opportunities investing corporate social responsibility advertisement well improving greening marketing program studies needed widen scope research areas greenmarketing program strategy doi 105901mjss2013v4n11p650