Ana Belén Ramos-Gavilán, M Ascensión Rodríguez-Esteban, M Almudena Frechilla-Alonso, Aitor Cristiam Raposeiras, Diana Movilla-Quesada, Ana Belén González-Rogado
Raising awareness of the important role of engineering in sustainable development
Heliyon
educational institutions need respond global competitive problems branding become method higher education institutions differentiate thus study attempted investigate predictors employee brandbased equity crosssectional research design used record perception teachers data collected using convenience sampling technique administrating study large scale pilot testing conducted reliability scale items ensured pilot testing results indicated satisfactory reliability level constructs correlations assumed directions allowed conduct study large scale sample size 400 set questionnaires distributed among participants 376 received back 351 left end discarding incomplete responses left completed questionnaires indicate 88 response rate data analyzed smart pls software applying structural equation modeling technique establishment measurement model reliability validity structural model used test study hypotheses study hypotheses found statistically significant basis p statistics results indicate teachers emotional intelligence enhances teachers selfefficacy improves brandbased equity similarly emotional intelligence increases teachers performance also increases brandbased equity limitations future directions study also reported