Mara van Beusekom|Mark Bos|Ron Wolterbeek|Henk?Jan Guchelaar|Jos van den Broek
Patients’ preferences for visuals: Differences in the preferred level of detail, type of background and type of frame of icons depicting organs between literate and low-literate people
Leiden University|Leiden University Medical Center|The Hague University of Applied Sciences|Leiden University|Leiden University Medical Center|Leiden University Medical Center|Leiden University
evaluate icons organs systematic variations design provide directions development pictograms support patient leaflets targeted lowliterate audience interview questionnaires 191 pharmacy visitors ijsselstein netherlands indicated four organs image organ represented clearly icons vary level detail depicted organ organs shown background much body shown frame participants literacy determined dutch rapid estimate adult literacy medicine realmd three internal organs intestines lungs kidneys lowliterate participants likely literate participants opt less context form frame body meaning visual given lowliterate people prefer organ icons less context body depiction whole body since literate lowliterate people differ perceptual preferences continued involvement people limited literacy skills design process essential target visuals needs