Elizabeth A. Smith|Katherine Thomson|Naphtali Offen|Ruth E. Malone
“If You Know You Exist, It’s Just Marketing Poison”: Meanings of Tobacco Industry Targeting in the Lesbian, Gay, Bisexual, and Transgender Community
University of California, San Francisco|University of California, San Francisco|University of California, San Francisco|University of California, San Francisco
public health literature generally assumed perception targeting positive negative targeted audience depends product message promoted smoking prevalence rates high among lesbian gay bisexual transgender lgbt individuals little known perceive tobacco industry targeting conducted focus groups lgbt individuals 4 us cities explore perceptions findings indicated focus group participants often responded positively tobacco company targeting targeting connoted community visibility legitimacy economic viability participants view tobacco gay health issue targeting key aspect corporatecommunity interaction better understanding targeting may aid public health efforts counter corporate disease promotion