Jessica Crawford|Erin Larsen-Cooper|Zachariah Jezman|Stacey C Cunningham|Emily Bancroft
SMS versus voice messaging to deliver MNCH communication in rural Malawi: assessment of delivery success and user experience
VillageReach|VillageReach|VillageReach|VillageReach|VillageReach
h3objectiveh3 determine difference delivery success health messages delivered pushed sms pushed voice messages sent personal phones voice messages retrieved community phone retrieved voice messaging well difference quality user experience h3methodsh3 analyzed project9s electronic monitoring data september 2011 june 2013 including demographics enrollment data messages sent successfully delivered also collected analyzed information quarterly phonebased surveys users assess quality user experience including acceptability comprehension new information learned reported behavior change h3resultsh3 half subscribers enrolled retrieved voice messaging service nearly onethird enrolled pushed sms service less 10 pushed voice messaging message delivery success highest among pushed sms subscribers lowest among retrieved voice subscribers overall 99 survey respondents reported trusting messages received 75 respondents recalled last message received learned something new almost 75 respondents reported already changed intended change behavior based received messages intended actual behavior change significantly higher among pushed sms enrollees among pushed retrieved voice messaging enrollees ipi 01 h3conclusionh3 message modalities led high levels satisfaction comprehension new information learned due lower cost higher delivery success higher levels intended actual behavior change sms preferred delivery modality however majority users included study access personal phone retrieved voice messages provided opportunity access population otherwise could served providing multiple methods users could access service crucial extending reach beyond literate personal phone owners