Eva Janssen|Robert A. C. Ruiter|Erika A. Waters
Combining risk communication strategies to simultaneously convey the risks of four diseases associated with physical inactivity to socio-demographically diverse populations
Maastricht University|Maastricht University|Washington University in St. Louis
single risk factor increase risk developing multiple diseases risk communication research conducted context single disease explored combination three recommended risk communication strategies effective simultaneously conveying risk estimates four diseases associated physical inactivity colon cancer stroke diabetes heart disease participants n 1161 50 college experience 50 racialethnic minority shown hypothetical risk estimates four diseases four diseases placed varying heights 1 12 vertical bar charts ie risk ladders indicate respective probabilities risk ladders varied 2 risk reduction information presentabsent 2 numerical format wordswords numbers 3 social comparison information nonesomewhat higher averagemuch higher average full factorial design participants randomly assigned view one risk ladders completed questionnaire assessing message comprehension message acceptance physical activityrelated risk efficacy beliefs physical activity intentions higher message acceptance found among 1 people received risk reduction information versus p 01 2 people receive social comparison information versus told higher average risk p 03 absolute cognitive perceived risk developing diseases shown picture higher among people receive social comparison information p 03 main effects interactions demographic variables found combining recommended risk communication strategies improve impair key cognitive affective precursors health behavior change might necessary provide people extensive information communicating risk estimates multiple diseases