Ronald E. Rice|Katy E. Pearce
Divide and diffuse: Comparing digital divide and diffusion of innovations perspectives on mobile phone adoption
University of Washington
integrating digital divide diffusion innovations approaches study analyzes individuallevel marketlevel influences 8year cumulative adoption mobile phone one developing country considering year separately tests typical digital divide model age education economic condition internet access household size significant divides years employment marital status urbanness half years sex none years however diffusion innovations approach revealed differences demographic influences mobile phone adoption across three adoption categories changing mobile phone market conditions associated varying adoption levels gross domestic product gdp per capita correlated percent adoption except global economic crisis