Anthony J. Silvestre|John B. Hylton|Lisette Johnson|C Houston|Mallory D. Witt|Lisa P. Jacobson|David G. Ostrow
Recruiting Minority Men Who Have Sex With Men for HIV Research: Results From a 4-City Campaign
Ruth M. Rothstein CORE Center|Johns Hopkins University|Ruth M. Rothstein CORE Center|Johns Hopkins University|Ruth M. Rothstein CORE Center|Johns Hopkins University|Ruth M. Rothstein CORE Center|Johns Hopkins University|Ruth M. Rothstein CORE Center|Johns Hopkins University|Ruth M. Rothstein CORE Center|Johns Hopkins University|Ruth M. Rothstein CORE Center|Johns Hopkins University
describe efforts 4city campaign recruit black hispanic men sex men established hiv epidemiological study campaign used community organizing principles social marketing model focused personnel location product costs benefits promotion campaign developed community group individual levels increase trust reduce barriers proportion hispanic men recruited 20022003 campaign doubled compared 1987 campaign proportion number white men decreased 20 proportion black men decreased large increase hispanic men although number black men increased 56 successful recruitment included training recruitment specialists involving knowledgeable minority community members planning accessible site convenient hours