Jane Pirkis|Alyssia Rossetto|Angela Nicholas|Maria Ftanou|Jo Robinson|Nicola Reavley
Suicide Prevention Media Campaigns: A Systematic Literature Review
Centre for Mental Health|University of Melbourne|Centre for Mental Health|University of Melbourne|Centre for Mental Health|University of Melbourne|Centre for Mental Health|University of Melbourne|Orygen Youth Health|Centre for Mental Health|University of Melbourne
suicide prevention media campaigns gaining traction means combatting suicide current review set synthesize information effectiveness campaigns searched four electronic databases studies provided evidence effectiveness media campaigns focused studies described evaluation effectiveness entire campaign public service announcement explicitly aimed suicide prevention identified 20 studies varying quality studies looked whether campaign exposure leads improved knowledge awareness suicide found support studies considered whether campaign materials achieve improvements attitudes toward suicide also found case although exceptions studies found media campaigns could boost helpseeking whereas others suggested made difference impact particular sources help particular types helpseeking considered relatively studies sufficient statistical power examine whether media campaigns impact ultimate behavioral outcome suicides demonstrated significant reductions review indicates media campaigns considered suite interventions might used prevent suicide evidence effectiveness still amassing strong suggestions achieve positive results terms certain suiciderelated outcomes care taken ensure campaign developers get messaging campaigns right work needed determine messages work ones effective messages disseminated onus developing delivering campaigns evaluate carefully share findings others need evaluations employ rigorous designs assessing pertinent outcomes evaluations explore nature given campaigns detail particular messaging contained within order tease messages work well also take account reach campaign order determine whether would reasonable expect might desired effect