Sobhesh Kumar Agarwalla|Samir K. Barua|Joshy Jacob|Jayanth R. Varma
Financial Literacy among Working Young in Urban India
Indian Institute of Management Ahmedabad|Indian Institute of Management Ahmedabad|Indian Institute of Management Ahmedabad|Indian Institute of Management Ahmedabad
working young urban india exhibit inferior financial knowledge inferior financial attitude superior financial behavior compared counterparts elsewhere men women require intervention enhance financial knowledge focused intervention needed improve financial attitude men financial behavior women living joint family impacts financial literacy negatively consultative decisionmaking families impacts positively influence key aspects indian family life indicates need involve family members financial literacy programs improve financial decision making families