O Oyeleye|Maruf Sanni|T. A. Shittu
An Investigation of the Effects of Customer's Educational Attainment on their Adoption of E-banking in Nigeria
Kwara State University|Federal University of Technology Minna
study aimed investigating effects customers educational attainment adoption ebanking nigeria adopted extension technology adoption model tam adding customers educational attainment itthe researcher used primary data collected administered structured questionnairethe researcher employed spss 160 descriptive statistical analysis structural equation model sem statistical test tool using amos 160by extending tam study concluded customers educational attainment directly influence customers perceived usefulness perceived ease use indirectly influence level adoption ebanking customersthe results study provides solid ground developing appropriate marketing strategies encourage adoption ebanking nigerian banking customersthe study recommended banks use different customers educational attainment levels ebanking product designing tool thus making adoption easier faster government make efforts improve level literacy especially computer literacy among citizensthis make easier customers operate interact access ebanking platforms nigeria