Annie R. Specht|Billy R. McKim|Tracy Rutherford
A Little Learning Is Dangerous: The Influence of Agricultural Literacy and Experience on Young People's Perceptions of Agricultural Imagery
agricultural knowledge gaps forming american agricultural producers consumers feed clothe divides agricultural literacy firsthand experience food fiber industry may affect consumers perceive images modern production practices presented news media subsequently industry quantitative study researchers surveyed students large public university agricultural literacy knowledge awareness familiarity agriculturerelated issues agricultural experience firsthand interactions agricultural production students also responded images taken television news broadcast antibiotic use livestock production using three variables analysis variance conducted revealed significant differences students experienced agricultural production somewhat inexperienced indicating minimal exposure agriculture may done context related traditional rather modern production regression analysis also revealed agricultural literacy significant predictor reaction score researchers suggest given ability agricultural literacy influence perceptions agricultural literacy initiatives promoted experiences agriculture may enhanced handson learning agritourism sites agricultural fairs expositions