Nicolae Nistor|Thomas Lerche|Armin Weinberger|Ciprian Ceobanu|Oliver Heymann
Towards the integration of culture into the Unified Theory of Acceptance and Use of Technology
Ludwig-Maximilians-Universität München|Walden University|Hiroshima University|Saarland University|Alexandru Ioan Cuza University|Ludwig-Maximilians-Universität München|Walden University|Hiroshima University|Saarland University|Alexandru Ioan Cuza University|Ludwig-Maximilians-Universität München|Walden University|Hiroshima University|Saarland University|Alexandru Ioan Cuza University|Ludwig-Maximilians-Universität München|Walden University|Hiroshima University|Saarland University|Alexandru Ioan Cuza University|Ludwig-Maximilians-Universität München|Walden University|Hiroshima University|Saarland University|Alexandru Ioan Cuza University
abstract educational technology increasingly used multicultural contexts across national cultures educational technology users different national professional backgrounds may however exhibit different attitudes towards technology previous research provides isolated evidence relationship learning technology acceptance culture overall picture missing therefore study attempts integrate culture sensu h ofstede established technology acceptance model ie v enkateshs u nified heory cceptance u se echnology utaut examining large sample n 2866 learning technology users g ermany r omania means questionnaire survey investigate differences culture technology acceptance sample subgroups collected data reveal presence cultural differences countries professions line previous research differences associated dissimilar acceptance profiles ie different values acceptance variables path coefficients based findings study makes headway crosscultural research proposing extended model utaut one integrates three h ofstedes culture dimensions practical implication national professional culture may shape computerbased learning environments