Md Safiullah|Pramod Pathak|Saumya Singh|Ankita Anshul
Social media as an upcoming tool for political marketing effectiveness
Indian Institute of Technology Dhanbad|Indian Institute of Technology Dhanbad|Indian Institute of Technology Dhanbad|Indian Institute of Technology Dhanbad
present era electronic revolution social media become means end communication democracies wondering social media valid indicator predict elections outcome increase popularity growth use social media present study aims examining whether use social media twitter effect 2014 general elections outcome research total 8877275 social media buzz 100 days january 01 2014 april 09 2014 12 indian political parties considered result indicates social media buzz positive significant impact outcome general elections 2014