Ligia de Fatima N Reato, Maria Ignez Saito
Adolescent medicine for medical students. A study of knowledge and performance among medical students in Brazil
International journal of adolescent medicine and health
reducing red meat consumption key strategy curbing dietrelated chronic diseases mitigating environmental harms livestock farming messaging interventions aiming reduce red meat consumption focused communicating animal welfare health environmental harms red meat despite popularity 3 approaches remains unknown effective limited studies compared side side aim evaluate responses redmeatreduction messages describing animal welfare health environmental harms online randomized experiment august 2021 convenience sample us adults recruited via online panel complete survey n 2773 nonvegetarians vegans included primary analyses participants randomly assigned view 1 4 following messages control neutral nonred meat message animal welfare health environmental redmeatreduction messages viewing assigned message participants ordered hypothetical meals 2 restaurants 1 full service 1 quick service rated message reactions perceptions intentions logistic linear regressions performed compared control message exposure health environmental redmeatreduction messages reduced red meat selection fullservice restaurant 60 88 percentage points respectively p 02 p 001 respectively animal welfare message reduction 33 percentage points p 20 none redmeatreduction messages affected red meat selection quickservice restaurant 3 redmeatreduction messages elicited beneficial effects key predictors behavior change including emotions thinking harms redmeatreduction messages especially describing health environmental harms hold promise reducing red meat selection types restaurants additional interventions may needed discourage red meat selection across wider variety restaurants example making salient menu items contain red meat