Justin M Napolitano, Sujata Srikanth, Rooksana E Noorai, Stevin Wilson, Kaitlyn E Williams, Ramses A Rosales-Garcia, Brian Krueger, Chloe Emerson, Scott Parker, John Pruitt, Rachel Dango, Lax Iyer, Adib Shafi, Iromi Jayawardena, Christopher L Parkinson, Christopher McMahan, Lior Rennert, Congyue Annie Peng, Delphine Dean
SARS-CoV-2 variant introduction following spring break travel and transmission mitigation strategies
PloS one
nonlinear nature contagious diseases potential exponential growth difficult grasp general public strong implications public health communication needs easily accessible efficient pandemic extreme situation accompanying strict societal measures generally easier accept one understands underlying reasoning behind bringing informed attitude change achieving compliance strict restrictions requires explanations scientific concepts terminologies laypersons understand aim project develop effective evidencebased modes video communication translating complex important health messages pandemics general population decision makers study uses covid19 case learn prepare society handling ongoing future pandemics well provide evidencebased tools science communication toolbox project applies mixed methods design combining qualitative methods eg interviews observational studies literature reviews quantitative methods eg randomized controlled trials rcts project brings together researchers wide range academic fields well communication industry professionals study received funding trond mohn foundation research council norways covid19 emergency call proposals march 2020 recruitment data collection exploratory first phase project ran february 2021 march 2021 creative communication work started may 2021 production videos use rcts final phase project started september 2021 covcom project take several grand challenges within field communicating science provide evidencebased tools science communication toolbox longterm goal project contribute creation resilient health care system developing communication responses tailormade different audiences preparing society future pandemic derr110219634275