Chen Xia|Muhammad Khalilur Rahman|Md. Sohel Rana|Md. Abu Issa Gazi|Md. Atikur Rahaman|Noorshella Che Nawi
Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic
Jiujiang University|Universiti Malaysia Kelantan|University of Malaya|Jiujiang University|Jiujiang University|Universiti Malaysia Kelantan
work aimed investigate consumers green product purchase attitudes behavioral intention covid19 pandemic data collected survey method 503 consumers malaysia data analyzed using partial least square method findings revealed fear covid19 pandemic significant impact green product behavioral intention green product literacy green product orientation social influence significant influence green product purchase attitudes results also indicated consumers green product purchase attitudes mediate effect green product literacy green product orientation social influence behavioral intention findings work provide strategically relevant references green marketers retail managers understanding consumers green product purchase attitudes green product behavioral intention ongoing uncertainty covid19 pandemic