Talia L Caridi, Fernanda Mariño-Polo, Cora G Farra, Alison M Mingus, Athar Memon, Mario J Grijalva, Benjamin R Bates
Health literacy & Chagas disease knowledge: A cross-sectional study in Southern Loja Province, Ecuador
PEC innovation
advertisers continuously searching new ways persuade children current methods include fully integrating commercial content media content actively engaging children commercial content increasing number commercial messages children confronted one moment time poses challenge children cope embedded advertising conceptual article aims develop theoretically grounded framework investigating children process embedded advertising precisely sheds light previous research conceptualizations advertising literacy provides suggestions future research article examines conceptual methodological issues discusses need research improve childrens coping embedded advertising emphasizing value persuasive intent priming implementation intentions conclude future research directions discussed regarding strategies strengthen childrens coping skills dispositional ie associative network consisting cognitive moral affective beliefs related advertising situational ie actual recognition critical reflection advertising advertising literacy