Brian Cox|Margie H Jantti
Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement
University of Wollongong|University of Wollongong
university wollongong uow new south wales australia undertaken innovative collaborative research project demonstrate value provided academic libraries tool called library cube library cube consists two major components backend system containing multidimensional data warehouse linking student borrowing use electronic resources students academic marks grades frontend system allows users quickly easily create cross tabulated data views average student marks frequency library resource usage gender project different efforts institutions link usage student outcomes library cube isolated research project ongoing part uows systems performance reporting library cube represents fundamental shift evaluating student experience integration discrete systems datasets revealed strong relationship student library usage academic performance information improve uow librarys ability demonstrate value clients stakeholders library cube also delivered anticipated unexpected findings relationship social variables gender age citizenship library usage behaviors also identified potential target audiences library promotions engagement strategies