introduction nowadays growing recognition role media life educational practice person determined development media education media educational activities requires modern teachers must possess media culture work effectively new media environment form media competence media literacy among students aims present publication following consider phenomenon media culture important part modern teachers professional portrait complied according professional standards teachers form basis assessment toolkit monitoring teachers culture component methodology research methods methodological framework research based concepts systematic culturological environmental personalactivity approaches basic research methods involve theoretical analysis psychological pedagogical literature generalization practical experience media education diagnostic methods questionnaire survey statistical data collection processing pedagogical experiment results scientific novelty authors view media culture understood determinant qualification portrait teacher present stage education development authors state positive role type teachers culture formation hisher professional qualities critical rationality independence thinking ability cope imposing media certain points view caused external interests shown high level media culture allows teacher guided media environment specifically organized signoriented visual emotional environment design professional activity field media education creating new information knowledge means available tools formats media choose effective strategies individual training school students media environment pedagogical conditions formation media culture teacher need diagnostics denoted authors scientifically reasoned criteria indicators assessment levels teacher media culture successfully approved experiment advanced training courses teachers leningrad region practical significance proposed criteria indicators considerable practical scope application assessment professional characteristics teacher context requirements professional standard teachers