Julia Anwar?McHenry|Robert J. Donovan|Geoffrey Jalleh|Amberlee Laws
Impact evaluation of the Act?Belong?Commit mental health promotion campaign
Curtin University|Curtin University|Curtin University|Curtin University
purpose actbelongcommit communitybased positive mental health promotion campaign targets individuals engage activities enhance mental health targeting community organisations provide activities promote activities banner actbelongcommit message paper aims detail key findings population impact evaluation campaign conducted 2010 designmethodologyapproach computerassisted telephone interviews cati conducted randomly selected adult sample n 1113 using quotas obtain equal representation age gender questionnaire contained items gauging campaign reach impact campaign individual beliefs behaviours perceived societal impact campaign mental illness stigma openness mental health issues findings campaign reached 75 per cent population amongst exposed campaign 25 per cent reported changing way thought mental health mental illness 20 per cent reported behaviour change campaign perceived effective making people open mental health issues 77 per cent reached respondents reducing stigma surrounding mental illness 68 per cent reached respondents practical implications campaign provides framework increasing mental health literacy population scale originalityvalue focus positive aspects mental health paper shows campaign unique promoting behaviours people build maintain good mental health also encouraging community organisations groups provide mentally healthy activities partner campaign make mental health everybodys business