Nichole Pinkard
How the Perceived Masculinity and/or Femininity of Software Applications Influences Students' Software Preferences
University of Chicago
increasingly technology skills becoming central academic economic success technological tools becoming vehicle teaching learning vehicle buying selling goods however research continues show women lag behind men pcownership regardless social economic status ses education level lenhart 2003 mcconnaughey amp lader 1998 girls take fewer computer science computer design courses consistently rate significantly lower boys terms computer skills aauw 1998 men outnumber women 6 1 computer science phd programs aauw 2000 furger 1998 girls boys likely perceive computers male domain clewell 2002 eastman amp krendl 1987 due societys increasing dependence technological skills continued existence technological gender cultural gap problem must explored vigor order ensure technological tools use provide equitable 1 access experiences women children color