Asri Triwidisari|Ahmad Nurkhin|Muhsin Muhsin
The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying
State University of Semarang|State University of Semarang|State University of Semarang
research aims determine effect using instagram social media hedonic shopping motives impulse buying media know whether financial literacy able moderate influence instagram social media use hedonic shopping motives impulse buying type research quantitative research population research students accounting economics education study program economics faculty universitas negeri semarang unnes research sample 110 students class 2013 chosen using purposive sampling technique data analyzed using descriptive statistic simple regression analysis interaction test moderation result research shows instagram social media usage hedonic shopping motives positive significant effect students impulse buying result regression analysis shows financial literacy negative significant effect impulse buying thus financial literacy moderate influence instagram social media usage impulse buying however regressive result indicates financial literacy able moderate influence hedonic shopping motives impulse buying