Jonathan D’Angelo|Bradley Kerr|Megan A. Moreno
Facebook Displays as Predictors of Binge Drinking
University of Wisconsin–Madison|University of Washington
given prevalence social media nascent important area research effect social media posting ones self possible individuals social media posts may predictive capacity especially relation health behavior researchers long used concepts theory reasoned action predict health behaviors theory account social media may influence predict health behaviors purpose study test model including facebook alcohol displays constructs theory reasoned action predict binge drinking incoming college freshmen two schools 312 participants 18 19 years old interviewed prior t1 1 year college t2 facebook profiles evaluated displayed alcohol content path modeling used evaluate direct indirect paths predicting binge drinking path analysis suggested facebook alcohol displays t1 directly predict binge drinking t2 alcohol attitude directly indirectly predicts binge drinking based results preliminary model social media presentation action discussed