Ashraf Sadat Ahadzadeh|Saeed Pahlevan Sharif|Fon Sim Ong|Kok Wei Khong
Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use
Universiti Putra Malaysia|Taylor's University|University of Nottingham Malaysia Campus|Taylor's University
today people use internet satisfy healthrelated information communication needs malaysia internet use health management become increasingly significant due increase incidence chronic diseases particular among urban women desire stay healthy past studies adopted technology acceptance model tam health belief model hbm independently explain internet use healthrelated purposes although tam hbm merits independently lack ability explain cognition related mechanism individuals use internet health purposesthis study aimed examine influence perceived health risk health consciousness healthrelated internet use based hbm drawing tam also tested mediating effects perceived usefulness internet health information attitude toward internet use health purposes relationship healthrelated factors namely perceived health risk health consciousness healthrelated internet usedata obtained current study collected using purposive sampling sample consisted women malaysia internet access partial least squares structural equation modeling method used test research hypotheses developedperceived health risk 135 t19992676 health consciousness 447 t19999168 positive influence healthrelated internet use moreover perceived usefulness internet attitude toward internet use healthrelated purposes partially mediated influence health consciousness healthrelated internet use 025 t19993234 whereas effect perceived health risk healthrelated internet use fully mediated perceived usefulness internet attitude 029 t19993609 results suggest central role perceived usefulness internet attitude toward internet use health purposes women health conscious perceived health riskthe integrated model proposed tested study shows hbm combined tam able predict internet use health purposes women subjectively evaluate health vulnerable diseases concerned health cognition beliefs positive affective feelings internet come play determining use healthrelated internet use furthermore study shows engaging healthrelated internet use proactive behavior rather reactive behavior suggesting tam dimensions significant mediating role internet health management