Riva Tukachinsky|Dana Mastro|Moran Yarchi
Documenting Portrayals of Race/Ethnicity on Primetime Television over a 20?Year Span and Their Association with National?Level Racial/Ethnic Attitudes
Chapman University|University of California, Santa Barbara|Reichman University
current study content analyzes 345 viewed us television shows within 12 separate television seasons spanning years 1987 2009 using multilevel modeling results comprehensive content analysis used predict nationallevel racialethnic perceptions years 1988 2008 data american national election studies anes content analysis results reveal severe underrepresentation latinos asian americans native americans tendency depict ethnic minorities stereotypically eg overrepresentation hypersexualized latino characters multilevelmodeling analysis indicates quantity quality ethnic media representations contributes whites racial attitudes