Shirley Coleman
Data-Mining Opportunities for Small and Medium Enterprises with Official Statistics in the UK
Newcastle University
abstract growing interest data amongst small medium enterprises smes article looks ways smes combine internal company data open data official statistics thereby enhance business opportunities case studies given illustrations statistical datamining methods involved integrated data analytics article considers barriers prevent smes benefitting field appraises initiatives aimed helping overcome discussion emphasizes importance bringing people together business statistical worlds suggests ways statisticians make greater impact