Singgih Santoso|D. Wacana
Factors influencing the formation of consumer engagement and consumer satisfaction with e-learning activities
Duta Wacana Christian University
covid19 pandemic plagued world resulted many elearning software drove virtual learning activities jump sharply began replace facetoface meetings paper aims find influence digital readiness technical information quality instructor quality elearning adoption attitude consumer engagement consumer satisfaction elearning performance study conducted form quantitative survey duta wacana christian university special region yogyakarta indonesia period june 2020 september 2020 study sample using purposive random sampling technique consisted 175 students respondents various statistical methods including descriptive structural equation modeling used analyze data test hypotheses model key findings statistically direct impact digital readiness technical information quality elearning adoption attitude instructor quality consumer engagement thus consumer engagement influences consumer satisfaction positively significantly results tutorial activities need implemented use popular elearning software related technological literacy need elearning software even massive future