Ros Dowse|Martina Ehlers
Pictograms in pharmacy
Rhodes University|Rhodes University
abstract review examines use pictograms health care well designed pictograms simple clear graphic symbols able convey intended meaning patients including illiterate elderly visually impaired although research effectiveness pictograms supported hypothesis pictograms beneficial acquisition comprehension information studies investigating healthrelated applications pictograms shown benefit comprehension recall instructions prescription overthecounter medicines however success pictograms communication aid pharmacy depends first rigorous design process followed welldesigned randomised controlled trials using appropriate method evaluation final stage investigate optimal way using pictograms practice assess effect behavioural outcomes compliance discuss methodological issues associated design process pictograms evaluation pictograms practice reasons use pharmacy potential improving medication compliance also report positive negative aspects various pictograms developed tested pharmacy