Muhammad Sri Wahyudi Suliswanto|Mochamad Rofik
DIGITALIZATION OF MICRO, SMALL &amp; MEDIUM ENTERPRISES (MSMEs) IN EAST JAVA, INDONESIA
Universitas Muhammadiyah Malang|Universitas Muhammadiyah Malang
study attempts provide overview digitalization msmes east java qualitative descriptive study data collected surveys simple random sampling method basically 80 percent msmes integrated digital literacy particularly context product marketing strategy yet 12 percent carried professionally east java 70 percent msmes emphasize digital marketing social media platforms ie instagram facebook 30 percent prefer mixed method study also reveals either using single platform multi platform statistically insignificant effect ratio online transactions nevertheless significant positive effect ratio online transactions management quality digital marketing