Paulo Duarte|José Carlos Pinho
A mixed methods UTAUT2-based approach to assess mobile health adoption
University of Beira Interior|University of Minho
drawing utaut2 study examines number causal recipes foster mhealth adoption using mixed approach combining partial least squares plssem fuzzyset qualitative comparative analysis two general research propositions assessed using data collected survey administered 120 mhealth users findings point plssem fsqca complementary analytical approaches providing comparable results plssem indicates performance expectancy hedonic motivation habit ability predict mhealth adoption fsqca reveals six configurations including factors identified plssem findings suggest several conditions significant plssem fact sufficient conditions combined conditions practitioners concerned fostering mhealth adoption findings stress importance adopting integrated approach centered performance expectancy facilitating conditions habit targeting welleducated young women existence multiple solutions also points presence equifinality