Sudershan Rao Vemula|Subbarao Gavaravarapu|Vishnu Vardhana Rao Mendu|Pulkit Mathur|Avula Laxmaiah
Use of food label information by urban consumers in India – a study among supermarket shoppers
Indian Council of Medical Research|National Institute of Nutrition
study consumer knowledge use food labelsa crosssectional study employing quantitative qualitative methods intercept interviews conducted 1832 consumers supermarket sites selected using stratified random sampling procedure information triangulated twentyone focus group discussionsnew delhi hyderabad two metrocities north south indiaadolescent 1019 years adult 2059 years elderly 60 years consumerswhile national urban literacy rate 84 99 study participants educated 45 reported buy prepackaged foods weekly fifth buy every day taste quality convenience ease use main reasons buying prepackaged foods although 90 consumers across age groups read food labels majority 81 looked manufacturing date expirybest date read labels third checked nutrition information ingredients nutrient information labels often read consumers either lacked nutrition knowledge found information technical understand 60 read quality symbols positive association found education level checking various aspects food labels women girls concerned fat sugar intake read nutrition facts panelthe intention promoting healthy food choices use food labels completely met since majority people found difficult comprehend nutrition information need take educational activities andor introduce new forms labelling