R. Nalini|R. Alamelu|R. Amudha|L. Cresenta Shakila Motha
Financial Literacy and its Contributing Factors in Investment Decisions among Urban Populace
SASTRA University|SASTRA University|SASTRA University|SASTRA University
objectives financial literacy helps persons understand information regarding financial aspects make wellversed decisions investing money key objective explore literacy level individual investment decisions suggest sustainable measures increasing awareness level urban areas methods analysis study covered 200 investors residing area chennai tier1 trichy tier2 simple random sampling followed collect primary data investors analyze literacy level primary data gathered help questionnaire secondary data related research journal publications websites primary data collected analyzed using spss package statistical tools like percentage analysis factor analysis findings five variables loaded five factor positive loadings based loadings factor named facing problem investment based factor analysis total five factors investment decisions personally revision investment maintaining investment portfolio influence personal investment facing problem investment able extract 729 variance five factors identified important factors influencing financial literacy applicationsimprovements study applied investors kind make rational financial decision achieve financial goalkeywords economic security financial literacy financial stability financial resources investment decisions