S. T. M. S. Tennekoon|Champika Liyanage
Impact of Financial Literacy Levels among Sri Lankan Investors on Investment Choices
University of West London|University of Kelaniya
purpose purpose study investigate level financial literacy among sri lankan investors impact investment choices designmethodologyapproach population study consisted individual investors sri lanka accordingly sample 352 responses obtained survey conducted using structured selfadministered questionnaire independent variable research financial literacy dependent variable investment choice multinomial logistic regression used test hypothesis findings results study revealed majority investors sri lanka low objective subjective financial literacy results revealed financial literacy statistically significant impact current future choice different investment products main source investment originality financial literacy level individual investors assessed using mean value financial literacy score commonly used sri lankan context study contributed local body literature analyzing investors current main secondary holdings seven different investment products future investment preference towards products