Baruch Lev|Christine Petrovits|Suresh Radhakrishnan
Is doing good good for you? how corporate charitable contributions enhance revenue growth
New York University|New York University|The University of Texas at Dallas
abstract study examines impact corporate philanthropy growth sales growth using large sample charitable contributions made us public companies 1989 2000 applying granger causality tests find charitable contributions significantly associated future revenue whereas association revenue future contributions marginally significant best identify mechanism underlying findings results particularly pronounced firms highly sensitive consumer perception individual consumers predominant customers addition document positive relationship contributions customer satisfaction overall evidence suggests corporate philanthropy certain circumstances furthers firms economic objectives copyright 2009 john wiley amp sons ltd