Xiaoquan Zhao|Andrew A. Strasser|Joseph N. Cappella|Caryn Lerman|Martin Fishbein
A Measure of Perceived Argument Strength: Reliability and Validity
George Mason University|California University of Pennsylvania|California University of Pennsylvania|California University of Pennsylvania|California University of Pennsylvania
studies content persuasive messages central arguments message scrutinized traditionally relied technique thoughtlisting assess argument strength although validity thoughtlisting procedure well documented utility limited situations involving nonadult populations sensitive topics paper present selfreported scale used assess perceived argument strength contexts thoughtlisting may less appropriate scale taps perceived argument strength multiple points view including also extending beyond potential argument elicit positive negative thoughts reliability validity scale assessed health communication contexts involving antidrug psas directed adolescents antismoking psas targeting adults evidence convergence scale thoughtlisting technique also obtained using classical comprehensive exam arguments