Richard C. Hoffman|John F. Preble
Global franchising: current status and future challenges
Salisbury University|University of Delaware
decade ago positive predictions made regarding international growth franchising study undertaken examine actual growth development franchising globally 1990s using survey archival data findings regarding state franchising 40 countries presented franchising met exceeded growth expectations generating average 37 billion annual sales nations investigated however considerable regional differences franchising activities exist business sectors experiencing franchising growth retail restaurants franchising firms tend export business formats neighboring countries countries similar cultural characteristics operational concerns regarding legal social issues across borders also examined implications practice research discussed