Iman Akour|Rana Saeed Al-Maroof|Raghad Alfaisal|Said A. Salloum
A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach
University of Sharjah|Al-Buraimi University College|Sultan Idris Education University|University of Salford
metaverse kind imagined world immersive digital spaces increase allowing interactive environment educational settings metaverse expansion synchronous communication embraces effective number users share different experiences study aims investigate students perceptions towards metaverse system educational purposes gulf area conceptual model comprises adoption properties namely trialability observability compatibility complexity users satisfaction personal innovativeness technology acceptance model tam constructs novelty paper lies conceptual model correlates personalbased characteristics technologybased features addition novel approach hybrid analysis used current study perform deeplearningbased analysis structural equation modelling sem artificial neural network ann moreover importanceperformance map analysis ipma used current study evaluate involved factors importance performance study identified perceived usefulness pu essential predictor factor users intention use metaverse system ms fact discovered ann ipma analysis furthermore study practically significant helped concerned authorities educational sector understanding significance factor allowed make efforts plans according order significance factors another important implication study methodological nature validates deep ann architecture offer deep insight nonlinear relationships shared various factors theoretical model