Yogesh K. Dwivedi|Nir Kshetri|Laurie Hughes|Emma Slade|Anand Jeyaraj|Arpan Kumar Kar|Abdullah M. Baabdullah|Alex Koohang|Vishnupriya Raghavan|Manju Ahuja|Hanaa Albanna|Mousa Ahmad Albashrawi|Adil S. Al-Busaidi|Janarthanan Balakrishnan|Yves Barlette|Sriparna Basu|Indranil Bose|Laurence Brooks|Dimitrios Buhalis|Lemuria Carter|Soumyadeb Chowdhury|Tom Crick|Scott W. Cunningham|Gareth Davies|Robert M. Davison|Denis Dennehy|Yanqing Duan|Rameshwar Dubey|Rohita Dwivedi|John Edwards|Robin Gauld|Varun Grover|Mei?Chih Hu|Marijn Janssen|Paul Jones|Iris Junglas|Sangeeta Khorana|Shitskova Ap|Kai R. Larsen|Paul L. Latreille|Sven Laumer|F. Tegwen Malik|Abbas Mardani|Marcello M. Mariani|Sunil Mithas|Emmanuel Mogaji|Jeretta Horn Nord|Siobhán O’Connor|Fevzi Okumu?|Margherita Pagani|Neeraj Pandey|Savvas Papagiannidis|Ilias O. Pappas|Nishith Pathak|Jan Pries?Heje|Ramakrishnan Raman Bk|Nripendra P. Rana|Sven?Volker Rehm|Samuel Ribeiro?Navarrete|Alexander Richter|Frantz Rowe|Suprateek Sarker|Bernd Carsten Stahl|Manoj Kumar Tiwari|Wil van der Aalst|Viswanath Venkatesh|Giampaolo Viglia|Michael Wade|Paul Walton Bx|Jochen Wirtz|Ryan Wright
Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
Toulouse Business School|Montpellier Business School|SKEMA Business School
transformative artificially intelligent tools chatgpt designed generate sophisticated text indistinguishable produced human applicable across wide range contexts technology presents opportunities well often ethical legal challenges potential positive negative impacts organisations society individuals offering multidisciplinary insight article brings together 43 contributions experts fields computer science marketing information systems education policy hospitality tourism management publishing nursing contributors acknowledge chatgpts capabilities enhance productivity suggest likely offer significant gains banking hospitality tourism information technology industries enhance business activities management marketing nevertheless also consider limitations disruptions practices threats privacy security consequences biases misuse misinformation however opinion split whether chatgpts use restricted legislated drawing contributions article identifies questions requiring research across three thematic areas knowledge transparency ethics digital transformation organisations societies teaching learning scholarly research avenues research include identifying skills resources capabilities needed handle generative ai examining biases generative ai attributable training datasets processes exploring business societal contexts best suited generative ai implementation determining optimal combinations human generative ai various tasks identifying ways assess accuracy text produced generative ai uncovering ethical legal issues using generative ai across different contexts