Martin Holderried, Ansgar Hoeper, Leonie Stauss, Friederike Holderried, Anne Herrmann-Werner, Hans A Kestler, Christian Ernst, Friederike Baerhold, Sven Becker
Embracing digital health: German otolaryngology patients' usage and prospects of digital information and communication technologies for cross-sectoral care
Digital health
objective research examine gender differences entrepreneurial venture interests drawing goal congruity theory posits people adopt genderstereotypic goal orientations response social pressures conform traditional gender roles aspiring entrepreneurs n 351 first wrote believed made entrepreneur successful completed measures agentic communal goal orientations ie male female stereotypic orientations respectively indicated interests starting ventures stereotypically feminine eg salon masculine eg autorepair science technology engineering mathematics stem eg software developer ventures analysis openended responses demonstrated participants ascribed agentic specifically dominance attributes entrepreneurs communal attributes eg warmth bifactor structural equation modeling indicated expected agentic goal orientations included dimensions competence selfdirection dominance orientations communal goal orientations unidimensional expected dominance communal orientations partially accounted gender differences three career types discuss implications entrepreneurial education practice goal congruity perspective use bifactor modeling improve measurement goal orientations