Jennifer A. Emond|James D. Sargent|Diane Gilbert?Diamond
Patterns of Energy Drink Advertising Over US Television Networks
Dartmouth College|Dartmouth College|Dartmouth College
describe programming themes inclusion adolescents base audience television channels high levels energy drink advertising airtimesecondary analysis energy drink advertising airtime us network cable television channels n 139 march 2012 february 2013 programming themes inclusion adolescents channels base audience extracted cable television trade reportsenergy drink advertising airtimechannels ranked airtime programming themes inclusion adolescents base audience summarized 10 channels airtimeover study year 36501 minutes 608 hours devoted energy drink advertisements top 10 channels accounted 465 airtime programming themes top 10 channels music n 3 sports n 3 actionadventure lifestyle n 2 african american lifestyle n 1 comedy n 1 mtv2 ranked first airtime devoted energy drink advertisements six 10 channels airtime included adolescents aged 1217 years base audienceenergy drink manufacturers primarily advertise channels likely appeal adolescents nutritionists may wish consider energy drink media literacy advising adolescents energy drink consumption