Marion Mbogo
The Impact of Mobile Payments on the Success and Growth of Micro-Business: The Case of M-Pesa in Kenya
United States International University Africa
microbusiness enterprises developing world increasingly deploying use mobile payments enhance quality services increase growth pace transformation micro business sector speeded micro businesses realizing potential using mobile payments service delivery however handful studies application digital technology success growth micro businessthis paper aims investigate success factors attributable use mobile payments microbusiness operators study based survey conducted administration questionnaires data collected sample 409 micro business entrepreneurs nairobi kenya study applies theory technology acceptance model tam extended include factors help us predict success growth microbusinesses analyses data reveal convenience money transfer technology plus accessibility cost support security factors related behavioral intention use actual usage mobile payment services micro businesses enhance success growthkeywords mobile payment mpesa micro business technology acceptance business success