Jerry L. Grenard|Clyde W. Dent|Alan W. Stacy
Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems
Claremont Graduate University|Oregon Department of Human Services|Office of Disease Prevention|Claremont Graduate University
study used prospective data test hypothesis exposure alcohol advertising contributes increase underage drinking increase underage drinking leads problems associated drinking alcohola total 3890 students surveyed per year across 4 years 7th 10th grades assessments included several measures exposure alcohol advertising alcohol use problems related alcohol use range covariates age drinking peers drinking close adults playing sports general tv watching acculturation parents jobs parents educationstructural equation modeling alcohol consumption showed exposure alcohol ads andor liking ads seventh grade predictive latent growth factors alcohol use past 30 days past 6 months controlling covariates addition significant total effect boys significant mediated effect girls exposure alcohol ads liking ads 7th grade latent growth factors alcohol use alcoholrelated problems 10th gradeyounger adolescents appear susceptible persuasive messages contained alcohol commercials broadcast tv sometimes results positive affective reaction ads alcohol ad exposure affective reaction ads influence youth drink experience drinkingrelated problems later adolescence