Joanne Alfieri, Lorraine Portelance, Luis Souhami, Yvonne Steinert, Peter McLeod, Fleure Gallant, Giovanni Artho
Development and impact evaluation of an e-learning radiation oncology module
International journal of radiation oncology, biology, physics
recent years witnessed rise new media channels facebook youtube google twitter enable customers take active role market players reach reached almost everyone anywhere anytime new media threaten long established business models corporate strategies also provide ample opportunities growth new adaptive strategies paper introduces new pinball framework new medias impact relationships customers identifies key new media phenomena companies take account managing relationships customers new media universe phenomenon identify challenges researchers managers relate understanding consumer behavior b use new media successfully manage customer interactions c effective measurement customers activities outcomes