Dvir Kleper, Noa Saka
General Ability or Distinct Scholastic Aptitudes? A Multidimensional Validity Analysis of a Psychometric Higher-Education Entrance Test
Journal of applied measurement
introduction advent social media platforms notably tiktok significantly transformed landscape health information dissemination offering opportunities challenges public health communication study focuses tiktoks influence sinus health information addressing dual challenge widespread engagement risk misinformation otolaryngology ent earnosethroat information online introduce ent content engagement quality index entceqi pioneering tool designed assess quality engagement entrelated content tiktok aiming improve public understanding sinus health materials methods methodology involved systematic analysis sinus healthrelated content tiktok collected data top 100 popular videos using hashtag sinus two different points time analyzing engagement metrics content quality entceqi developed evaluate content incorporating quantitative engagement metrics views likes comments shares favorites qualitative assessments accuracy clarity relevance practicality engagement study employed statistical analyses including trend analysis correlation analysis principal component analysis pca kmeans clustering regression analysis kruskalwallis test understand dynamics content engagement quality results initial findings revealed significant disparities engagement metrics quality scores among different content creator categories physiciangenerated content showing highest engagement quality trend analysis indicated shifts content popularity quality time notable increase views likes private company content pca clustering analyses identified distinct content clusters offering insights viewer engagement patterns regression analysis kruskalwallis test however find significant predictors pvalue 03916 content quality differences likes across content types suggesting complex factors influencing content engagement quality perception discussion study highlights tiktoks potential pitfalls disseminating sinus health information introduction entceqi represents major step toward enhancing evaluation health content social media emphasizing importance accuracy clarity relevance public health communication analysis underscores complexity social media engagement need robust tools assess content quality also points critical role healthcare professionals engaging public social media combat misinformation conclusions tiktok serves potent platform sinus health education capable reaching wide diverse audiences entceqi emerges vital tool assessing quality engagement entrelated content guiding content creators toward producing reliable informative content study contributes understanding social medias role health communication advocating strategic use innovative tools entceqi enhance public health outcomes improved online health education misinformation management