Jane Klobas|Tanya McGill|Sedigheh Moghavvemi|Tanousha Paramanathan
Compulsive YouTube usage: A comparison of use motivation and personality effects
Murdoch University|Murdoch University|University of Malaya|University of Malaya
paper explores compulsive use youtube university students investigates uses gratifications perspective personality perspective work together explain compulsive use social medium compares effects motivation use youtube information motivation use platform entertainment examines different motivational effects compare personality also explores influence compulsive use youtube academic motivation data 807 students malaysian university analysed using hierarchical multiple regression stronger motivation use youtube information learning associated lower compulsive use stronger motivation use youtube entertainment associated higher compulsive use entertainment motivation stronger effect information motivation although tendency compulsive use differs personality traits motivation effects independent personality compulsive youtube use negatively influences academic motivation educators take risks compulsive use account propose youtube resources students information literacy education training play additional role risk reduction alerting social media users risks compulsive use helping develop selfmanagement strategies