Wen?Ying Sylvia Chou|Yvonne Hunt|Anna Folkers|Erik Augustson
Cancer Survivorship in the Age of YouTube and Social Media: A Narrative Analysis
National Institutes of Health|National Cancer Institute|National Institutes of Health|National Cancer Institute|New College of Florida|National Institutes of Health|National Cancer Institute
evidenced increasing popularity youtube wwwyoutubecom personal narratives shared social media area rapid development communication among cancer survivors identifying thematic linguistic characteristics youtube cancer stories provide better understanding naturally occurring communication channel inform social media communication efforts aiming use personal stories reach individuals serious illnessesthe objective study provide indepth description authentic personal cancer stories linguistically based narrative analysis youtube stories analysis explicates common attributes narrativesinformed narrative theories conducted iterative bottomup analysis 35 youtube videos identified search terms cancer survivor cancer stories list shared thematic linguistic characteristics identified analyzeda subnarrative cancer diagnosis present 86 3035 stories analysis diagnostic narratives characterized dramatic tension emotional engagement markers loss agency control depersonalized reference medical personnel unexpectedness cancer diagnosis analysis highlights themes story authenticity emotional engagement online communication mediuminternet advances enabled new efficient exchange personal stories including sharing personal cancer experience among cancer survivors caregivers analytic results descriptive study point common characteristics authentic cancer survivorship stories online furthermore results descriptive study may inform development narrativebased communication particularly maintaining authenticity emotional engagement