Anniek Boeijinga|Hans Hoeken|José Sanders
An analysis of health promotion materials for Dutch truck drivers: Off target and too complex?
Radboud University Nijmegen|Netherlands Graduate School of Linguistics|Utrecht University|Radboud University Nijmegen
despite various health promotion initiatives unfavorable figures regarding dutch truck drivers eating behaviors exercise behaviors absenteeism improvedthe aim obtain better understanding low level effectiveness current health interventions dutch truck drivers examining extent tailored target groups particular mindset focus content health literacy skills presentation contentthe article analyzes 21 health promotion materials dutch truck drivers using twostep approach analysis materials focus guided health action process approach b argumentation analysis guided pragmadialecticsthe corpus analysis revealed predominant focus motivation phase b line aim motivating target group consistent use pragmatic arguments typically presented implicit waythe results indicate existing health promotion materials dutch truck drivers sufficiently tailored target groups mindset health literacy skills recommendations offered develop tailoredeffective health interventions targeting highrisk underserved occupational group