Bieke Zaman|Vero Vanden Abeele|Dirk De Grooff
Measuring product liking in preschool children: An evaluation of the Smileyometer and This or That methods
KU Leuven
article provides detailed evaluation two summative evaluation methods smileyometer methods reliability validity examined using sample 113 preschoolers ages 33 90 months results show considerable promise measuring preferences across entertainment products resulted reliable valid responses preschool children aged four older nevertheless low reliability validity scores obtained preschoolers younger four years old smileyometer results preschoolers responses clearly indicated overrepresentation extreme positive scores inconsistent actual product preferences consequently validity young childrens responses evoked smileyometer supported