Scott D. Rhodes
Collecting behavioural data using the world wide web: considerations for researchers
identify describe advantages challenges ethical considerations web based behavioural data collectionthis discussion based authors experiences survey development study design respondent recruitment internet research experiences others found literaturethe advantages using world wide web collect behavioural data include rapid access numerous potential respondents previously hidden populations respondent openness full participation opportunities student research reduced research costs challenges identified include issues related sampling sample representativeness competition attention respondents potential limitations resulting much cited digital divide literacy disability ethical considerations include anonymity privacy providing substantiating informed consent potential risks malfeasancecomputer mediated communications including electronic mail world wide web interactive programs play ever increasing part future behavioural science research justifiable concerns regarding use world wide web research exist access use internet becomes widely representatively distributed globally world wide web become applicable fact world wide web may research tool able reach previously hidden population subgroups furthermore many criticisms online data collection common survey research methodologies