Iwa Kuchciak|Justyna Wiktorowicz
Empowering Financial Education by Banks—Social Media as a Modern Channel
University of ?ód?|University of ?ód?
financial literacy extremely important perspective financial wellbeing individuals stability financial market whole economy financially literate banks customers frequently consciously use financial products services thus banks potentially significant stakeholders financial education process considering social media become leading channel communication relationship building especially regarding young clients channel also used banks increase financial literacy aim paper assess banks involvement financial education activities social media assume banks use social media modern attractive channel improving financial education among social media users empirical analysis conducted using several data sources including nonfinancial statements unique selfcollected dataset describes specifics popular social media platforms like facebook twitter youtube instagram goldenline linkedin activities commercial cooperative banks poland 2010 2019 descriptive statistical methods cluster analysis used results show educational activities provided banks poland differ social media channel additionally although financial education topics become popular among content published banks huge disproportion cooperative commercial banks generally banks active social media mostly commercial banks also pay attention financial education context