Jennifer L. Gibbs|Kenneth L. Kraemer|Jason Dedrick
Environment and Policy Factors Shaping Global E-Commerce Diffusion: A Cross-Country Comparison
University of California, Irvine|University of California, Irvine|University of California, Irvine
article examines key global environmental policy factors act determinants ecommerce diffusion based systematic comparison case studies 10 countriesbrazil china denmark france germany mexico japan singapore taiwan united states finds b2b ecommerce seems driven global forces whereas b2c seems local phenomenon preliminary explanation difference b2b driven global competition mncs push ecommerce global suppliers customers subsidiaries turn creates pressures local companies adopt ecommerce stay competitive contrast b2c pulled consumer markets mainly local therefore divergent consumers desire convenience low prices consumer preferences values national culture distribution systems differ markedly across countries define differences local consumer markets findings support transformation perspective globalization impacts terms policy case studies suggest enabling policies trade telecommunications liberalization likely biggest impact ecommerce making ict internet access affordable firms consumers increasing pressure firms adopt ecommerce compete specific ecommerce legislation appears big impact although inadequate protection buyers sellers countries suggests mechanisms need developed ensure greater confidence business online