Edward T. Arke|Brian A. Primack
Quantifying media literacy: development, reliability, and validity of a new measure
Messiah College|University of Pittsburgh
media literacy potential alter outcomes various fields including education communication public health however measurement media literacy remains critical challenge advancing field inquiry manuscript describe development testing pilot measure media literacy items formed based composite conceptual model administered college communications students n 34 three media literacy subscales good internal consistency reliability 1 074 2 079 3 075 principal components analysis revealed fivefactor structure corresponded closely underlying conceptual model expected media literacy scale significantly correlated composite critical thinking measure r 032 p 03 scale may valuable measurement media literacy assessment media literacy interventions