Sophia Lobozynska|Iryna Skomorovych|Ulyana Vladychyn
State Policy of Consumer Protection in the Digital Financial Services Market in Ukraine
Lviv University|Lviv University|Lviv University
rapid development digital financial technologies ukraine leads emergence new risks significant consumers losses financial market aim study develop strategic directions state policy consumer protection digital financial services market considering best world practices features financial system ukrainex0d system scientific analysis used study possibilities implementing international quality standards digital financial services ukrainian legislation method statistical analysis data used form imperial basis studyx0d based global experience taking account peculiarities ukrainian fintech market state policy consist three strategic directions 1 create system legal regulation mechanism protection consumers rights digital financial services 2 introducing riskoriented approach regulating digital financial services delivery process consumers 3 strengthening digital financial literacy public awareness state policy form reliable system consumer protection digital services market ukraine