Brian A. Primack|Daniel H. Fine|Chenxue Yang|Dustin J. Wickett|Susan Zickmund
Adolescents' impressions of antismoking media literacy education: qualitative results from a randomized controlled trial
University of Pittsburgh|General Department of Preventive Medicine|University of Colorado Boulder|General Department of Preventive Medicine|General Department of Preventive Medicine|VA Pittsburgh Healthcare System
although media literacy represents innovative venue schoolbased antismoking programming studies systematically compared student impressions traditional programs study utilized data randomized trial comparing two types programs program students responded three openended questions related assigned curriculum two coders blinded student assignments independently coded data coders strong interrater agreement kappa 077 primary measures spontaneously noted overall assessment enjoymentinterest likelihood changing smoking behavior 531 participants 255 480 randomized intervention media literacy group intervention participants net positive responses rate ratio rr 127 95 confidence interval ci 105 154 responses rating program compelling rr 163 95 ci 116 229 fewer responses rating program noncompelling rr 062 95 ci 039 097 however intervention group likely suggest curriculum likely change behavior positively rr 057 95 ci 030 106 findings suggest although media literacy provides compelling format delivery antitobacco programming integration components traditional programming may help media literacy programs achieve maximal efficacy