José J Morosoli, Lucía Colodro-Conde, Fiona Kate Barlow, Sarah E Medland
Scientific clickbait: Examining media coverage and readability in genome-wide association research
PloS one
content analysis widely used qualitative research technique rather single method current applications content analysis show three distinct approaches conventional directed summative three approaches used interpret meaning content text data hence adhere naturalistic paradigm major differences among approaches coding schemes origins codes threats trustworthiness conventional content analysis coding categories derived directly text data directed approach analysis starts theory relevant research findings guidance initial codes summative content analysis involves counting comparisons usually keywords content followed interpretation underlying context authors delineate analytic procedures specific approach techniques addressing trustworthiness hypothetical examples drawn area endoflife care