Gershon Feder|Sara Savastano
The role of opinion leaders in the diffusion of new knowledge: The case of integrated pest management
World Bank Group|World Bank Group
paper reviews literature characteristics impact opinion leaders diffusion new knowledge concluding clear evidence whether opinion leaders effective similar socioeconomic attributes farmers rather superior wouldbe followers multivariate analysis changes integrated pest management knowledge indonesia among follower farmers period 199198 indicates opinion leaders superior followers excessively effective transmitting knowledge excessive socioeconomic distance shown reduce effectiveness diffusion paper derives operational implications empirical results