Amy McQueen|Matthew W. Kreuter
Women's cognitive and affective reactions to breast cancer survivor stories: A structural equation analysis
Washington University in St. Louis|Washington University in St. Louis
compare immediate affective cognitive reactions cancer survivor stories mammography breast cancer vs didactic informational approach participants n 489 african american women age 40 years older mean 61 high school education 67 annual household income 20000 77 prior mammogram 89 participants completed surveys watching narrative informational video used structural equation modeling examine large number interrelated latent constructs women watched narrative video experienced positive negative emotions found easier understand video positive evaluations video reported stronger identification message source ie perceived similarity trust liking engaged video narratives elicited immediate reactions consistent theorized pathways communication affects behavior future studies examine whether immediate outcomes act mediators longer term effects narratives affect cognitions behavior stories womens experiences may powerful didactic presentation encouraging african american women get mammogram