Pierre Berthon|Leyland Pitt|Dianne Cyr|Colin Campbell
E?readiness and trust: macro and micro dualities for e?commerce in a global environment
Bentley University|Simon Fraser University|Simon Fraser University|Simon Fraser University
purpose papers aim create framework national readiness receptivity ecommerce business business b2b well business consumer b2c levels designmethodologyapproach relevant literature ereadiness discussed light research corruption national values model formulated macro level ereadiness predicted related national culture values corruption analysis micro level rests existing literature related trust web site usability findings macro level analysis levels perceived corruption within country overarching national values identified significant contributors ereadiness especially b2b realm micro level proposed individual expectations regarding ability trust online vendor suitability usability characteristics web site design contribute ereadiness b2c level taken together macro macro factors jointly contribute nations readiness receptivity ecommerce research limitationsimplications empirical work presented based aggregate level data one point time results provide generalized trends may representative firms country still applicable present time practical implications practitioners challenged think beyond technological readiness address factors corruption national culture web design entering new markets originalityvalue paper identifies aspects ereadiness beyond purely technical infrastructure provides fresh empirical model study uniquely considers micro macro level characteristics contribute ereadiness