Cheng?Min Chao
Factors Determining the Behavioral Intention to Use Mobile Learning: An Application and Extension of the UTAUT Model
National Taichung University of Science and Technology
study developed empirically tested model predict factors affecting students behavioral intentions toward using mobile learning mlearning study explored behavioral intention use mlearning perspective consumers applying extended unified theory acceptance use technology utaut model addition perceived enjoyment mobile selfefficacy satisfaction trust perceived risk moderators crosssectional study conducted employing research model based multiple technology acceptance theories data derived online survey 1562 respondents analyzed using structural equation modeling partial least squares regression used model hypothesis testing results revealed 1 behavioral intention significantly positively influenced satisfaction trust performance expectancy effort expectancy 2 perceived enjoyment performance expectancy effort expectancy positive associations behavioral intention 3 mobile selfefficacy significantly positive effect perceived enjoyment 4 perceived risk significantly negative moderating effect relationship performance expectancy behavioral intention findings correspond utaut model provide practical reference educational institutions decisionmakers involved designing mlearning implementation universities