Dianne Cyr|G. S Kindra|Satyabhusan Dash
Web site design, trust, satisfaction and e?loyalty: the Indian experience
Simon Fraser University|California State University, Sacramento|Indian Institute of Management Lucknow
purpose rapid expansion global online markets including india researchers practitioners challenged understand drivers customer satisfaction trust loyalty towards web sites paper aims focus web site design expected influence whether customers revisit online vendor designmethodologyapproach participants india evaluated local foreign web site online vendor surveys interviews used collect data findings results indicate significant preference local web site almost design categories local site instilled greater trust satisfaction loyalty data collected study compared parallel work conducted using procedures four countries research limitationsimplications current investigation relevant researchers aim expand knowledge concerning impact web site design related user trust satisfaction loyalty work also implications web designers managers seek enhance market attraction retention online web sites limitations study local foreign web sites used samsung web sites single task searching cell phone used originalityvalue studies examined web design relation user outcomes trust satisfaction loyalty international markets