Victor J. Strecher|T. W. Greenwood|Catharine Wang|D. Dumont
Interactive Multimedia and Risk Communication
HealthMedia (United States)|University of Michigan–Ann Arbor|HealthMedia (United States)|University of Michigan–Ann Arbor|University of Michigan–Ann Arbor|HealthMedia (United States)|HealthMedia (United States)|University of Michigan–Ann Arbor
understanding risk factors interaction individual susceptibility disease improves general messages designed communicate risk seem increasingly ineffective often misleading risk messages communicated mass media cannot convey individuals personal susceptibility preventable diseases seriousness diseases advent new media technologies allows us better reach public programs tailored needs interests individual users although similar outward appearance mass media programs delivered internet cdrom computer kiosks offer potential vastly improved efficacy communicating risk paper outlines potential uses interactive multimedia within traditional goals risk communication significant research endeavor coupled stronger avenues dissemination recommended achieve potential new media timely manner