Krishna Moorthy|Suet?Ling Ching|Yeong Weng Fatt|Chan Mun Yee|Elaine Chong Ket Yin|Kwa Sin Yee|Lee Kok Wei
Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
Universiti Tunku Abdul Rahman|Universiti Tunku Abdul Rahman|Universiti Tunku Abdul Rahman|Universiti Tunku Abdul Rahman|Universiti Tunku Abdul Rahman|Universiti Tunku Abdul Rahman|Universiti Tunku Abdul Rahman
many telecommunication companies malaysia attracted invest significantly development mobile commerce due explosive growth usage market penetration mobile devices eventhough generation x characterized high earning power reluctant technological advancements mobile commerce adoption rate remaining low malaysia therefore study intended explore resistance factors understand reasons low adoption among generation x malaysia innovation resistance theory irt valence framework employed examine barriers including usage value risk tradition image perceived cost barriers results study derived data collected 227 generation x consumers questionnaire survey findings study show except cost barrier barriers significantly affect mobile commerce adoption results enable local businesses develop solutions eliminate resistance barriers act means understanding possibly enhance rate mobile commerce adoption malaysia research provides extended innovation resistance theory model adding perceived cost barrier construct negative valence factor adoption intention mobile commerce