Maja Strugar-Jela?a
Redefining the management roles: Response to digital networking and access to a large amount of information
University of Novi Sad
achievements digital age lead necessary transformation current elements management new successful composition modern management 21st centurydigitization affected new ways monitoring business processes employees external stakeholders causing large amount information processed treated right wayin business environment new mindset managers required one relies social intelligence media literacy computerlike thinking virtual collaborationthe topic research analysis implementation innovative interpersonal information decisionmaking rolethe aim paper determine need redefining existing management practices innovationoriented oneon one hand path transformation management roles application high density digital social networks decentralization order multiply business relationships form large information database managers found recipients senders spokespersons informationthe mentioned networks oriented networking external stakeholders provide market intelligencein way managers access diversified information easier faster recognize compatibility organizations nature business areaon hand managers faced new strategic framework indicates set possible decisions assimilating exploiting obtained informationalso managers challenged leave common decisionmaking path many cases results adoption routine business decisions move towards nonlinear unstructured decisionmaking process leading adoption creative innovative business decisionsthe goal forming paradoxical decisionmaking framework allows innovative behavior organization making business decisions flowing towards situational changes enabling realization longterm sustainability businesssince manager individual decision maker process smaller amount new information trends point application joint decisionmaking modelimplementation innovative management roles analyzed 50 large companies territory republic serbiaanalysis performed using mannwhitney test correlation analysisresearch results indicate existence differences organizations level innovation depending whether apply innovative oriented interpersonal roles decisionmaking roles notalso statistically significant correlation high intensity emerged use innovative oriented interpersonal management roles degree innovation organization medium intensity correlation application decisionmaking role organizations degree innovationthe mentioned results study indicate importance redefining management roles focus innovation role interpersonal decisionmaking roles applying new business models