Giuseppe Russo|Andrea Moretta Tartaglione|Ylenia Cavacece
Empowering Patients to Co-Create a Sustainable Healthcare Value
University of Cassino and Southern Lazio|University of Cassino and Southern Lazio|University of Cassino and Southern Lazio
extensive literature suggests solution current problems healthcare sustainability active involvement patients health management empowerment abilities latest marketing frameworks suggest patients important resources cocreating health value together operators research aims analyze effects patient empowerment patients value cocreation behaviors empirical survey conducted 250 patients chronic diseases italy results analyzed using structural equation modeling showed empowerment enhanced value cocreation behaviors patients apply health competencies resources cocreation health service operators therefore important empower patients transformation passive active stakeholders working providers optimal health outcomes research provides practitioners suggestions patient involvement utilizes knowledge capabilities responsibility improving healthcare services