Gustav Asp|Karen Odberg Pettersson|Jacob Sandberg|Jerome Kabakyenga|Anette Agardh
Associations between mass media exposure and birth preparedness among women in southwestern Uganda: a community-based survey
Lund University|Lund University|Lund University|Lund University|Mbarara University of Science and Technology|Lund University
exposure mass media provides increased awareness knowledge well changes attitudes social norms behaviors may lead positive public health outcomes birth preparedness ie preparations childbirth made pregnant women families communities increases use skilled birth attendants sbas hence reduces maternal morbidity mortalitythe aim study explore association media exposure birth preparedness rural ugandaa total 765 recently delivered women 120 villages mbarara district southwest uganda selected communitybased survey using twostage cluster sampling univariate multivariate logistic regression performed generalized linear mixed models using spss 21we found 886 women surveyed listened radio 339 read newspapers birth preparedness actions included money saved 878 identified sba 643 identified transport 601 purchased childbirth materials 207 women taken three actions coded well birth prepared 539 women read newspapers likely birth prepared adjusted 22 95 ci 1532 high media exposure ie regular exposure radio newspaper television showed significant association birth preparedness adjusted 13 95 ci 0920our results indicate increased reading newspapers enhance birth preparedness skilled birth attendance apart general literacy skills requires newspapers accessible terms language dissemination cost