Neil F. Doherty|Fiona Ellis?Chadwick|Cathy Hart
An analysis of the factors affecting the adoption of the Internet in the UK retail sector
Loughborough University|Loughborough University|Loughborough University
multitude opinions propounded explain internet exploited commercial organisations part speculative visionary promotional work seeks redress balance reporting empirical research project recently conducted adoption internet within uk retail sector specifically research reports application multivariate statistical techniques set questionnaire responses view critically evaluating factors affect adoption internet shown certain factors far significant others influencing adoption decision particular demonstrated operating appropriate market sector positive view viability internet particular significance furthermore importance developing coherent integrated internet strategy need senior management commitment presence appropriate infrastructure development capability also highlighted