Jing Jian Xiao|Barbara O’Neill
Mental accounting and behavioural hierarchy: Understanding consumer budgeting behaviour
University of Rhode Island|Virginia Cooperative Extension|Rutgers, The State University of New Jersey
abstract budgeting important step consumer finance budgeting behaviour considered desirable financial behaviour indicate consumer financial capability however systematic research budgeting behaviour large scale national sample limited purpose study address research gap examine characteristics budgeting behaviour perspective behavioural hierarchy related mental accounting assumption holds consumer financial behaviours may performed hierarchical manner along increase economic resources using data 2015 national financial capability study evidence suggests budgeting behaviour lower end behavioural hierarchy finding implications consumer financial professionals