Qiuxia Tian
Impact of Social Media News Overload on Social Media News Avoidance and Filtering: Moderating Effect of Media Literacy
South China Agricultural University
present era information technology people tend seek news enhance current knowledge awareness gain literacy reliance seeking news relevant information become necessary accomplish personal organizational objectives present study undertaken inquiry investigate impact social media news overload news avoidance news filtering mediating moderating mechanisms need news media literacy respectively purpose data obtained 358 chinese social media users aid survey forms data obtained analyzed smartpls software statistical technique used analysis structural equation modeling sem determine validity proposed hypotheses results study indicated social media news overload significant effect news avoidance need news news filtering behavior also observed need news significant impact news avoidance addition also revealed need news significantly mediated relationship social media news overload news avoidance however mediate relationship social media news overload news filtering lastly identified media literacy significantly moderated relationship need news news avoidance moderate relationship need news news filtering behavior study made important theoretical contributions advancing current literature terms empirical evidence indicates significant relationship social media news overload news avoidance news filtering practically study contributed emphasizing need encourage train people use strategies seek relevant news vast repository information available information technology