Aileen Grant, Sinead Currie
Qualitative exploration of the acceptability of a postnatal pelvic floor muscle training intervention to prevent urinary incontinence
BMC women's health
study evaluates citywide media campaign targeted reducing sugarsweetened beverage ssb consumption strategy addressing obesity rolling crosssectional survey data collected media campaign 1367 parents assess exposure effect televised public service advertisement tv psa developed using reasoned action approach televised public service advertisement campaign created philadelphia department public health disseminated cable television channels within philadelphia market philadelphia parentsprimary caregivers child ages 3 16 linear regression analysis shows exposure tv psa significantly associated intention substitute nonsugary drinks ssbs parent p 04 child p 02 effect exposure intention reduce childs ssb consumption increased longer campaign field exposure also significantly associated belief reducing ssb consumption decreases risk diabetes p 04 significantly negatively related belief reducing ssb consumption would make mealtimes less enjoyable p 04 findings suggest theorybased mass media campaign achieve positive changes intention related ssb consumption changing relevant salient underlying beliefs