P. van der Werf|Jamie A. Seabrook|Jason Gilliland
Food for naught: Using the theory of planned behaviour to better understand household food wasting behaviour
Western University|Brescia University|Food & Nutrition|Western University
abstract better understand food wasting behaviour theory planned behaviour used inform development survey administered households london ontario canada respondent households n 1263 threw avoidable food waste 477 timesweek sd 481 mdn 40 589 food portionsweek sd 566 mdn 40 asked choose one three possible motivators reduce food wasting behaviour 589 selected reducing monetary loss first choice significantly p lt 0001 higher reducing environmental impact 239 reducing social impacts 172 linear hierarchical regression analysis r 2 030 p lt 0001 intention avoid food waste demonstrated perceived behavioural control p lt 0001 personal norms p lt 0001 greatest positive impact intention linear hierarchical regression analysis r 2 032 p lt 0001 selfreported food wasting behaviour showed perceived behavioural control p lt 0001 personal attitudes p lt 001 resulted less food wasting behaviour children household p lt 001 resulted food wasting behaviour interventions seek strengthen perceived behavioural control convey monetary impact food waste could help reduce disposal