Rajibul Hasan|Ben Lowe|Dan Alex Petrovici
An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces
Rennes School of Business
socalled propoor innovations may improve consumer wellbeing subsistence marketplaces however little research integrated subsistence marketplaces vast literature innovation adoption using questionnaire respondents asked evaluate mobile banking innovation research fills gap providing empirical evidence applicability existing innovation adoption models subsistence marketplaces study conducted bangladesh among geographically dispersed sample data collected allowed empirical comparison models subsistence context research reveals useful models context valuebased adoption model consumer acceptance technology model light findings examination model comparison results research also shows consumers subsistence marketplaces motivated functionality economic needs organizations cannot enhance hedonic attributes propoor innovation reduce internalexternal constraints related adoption innovation consumers adoption intention lower