Matthew C. Farrelly
Youth tobacco prevention mass media campaigns: past, present, and future directions
RTI International|Federal Communications Commission|Mississippi State Department of Health|Musculoskeletal Transplant Foundation|Research Triangle Park Foundation
paper focuses countermarketing efforts aimed curbing youth smoking review literature effectiveness tobacco countermarketing campaigns characterise current state national campaign approaches present findings qualitative approaches laboratory experiments explore variety messages example health consequences industry manipulation discuss newer nontraditional approaches countermarketing conclusion outline research needed fill gaps existing knowledge discuss future directions tobacco countermarketing aimed youth