Yulia A. Strekalova|Janice L. Krieger
A Picture Really is Worth a Thousand Words: Public Engagement with the National Cancer Institute on Social Media
University of Florida|University of Florida
national cancer institute nci provides pertinent information cancer prevention treatment research advancements considered objective accurate ncis presence social media example growing effort promoting facilitating audience engagement evidencebased information health cancer however unknown strategies effective engaging audiences via communication platform evaluate important question analyzed data posts associated comments metadata official nci facebook page july 2010 february 2015 end data collection results show audience engagement associated format cancerrelated social media posts specifically posts photos received significantly likes comments shares videos links status updates findings important implications social media effectively utilized promote public engagement important public health issues