Afiq Izzudin A. Rahim|Mohd Ismail Ibrahim|Faizul Nizam A Salim|Mohd Ariff Ikram Ariffin
Health Information Engagement Factors in Malaysia: A Content Analysis of Facebook Use by the Ministry of Health in 2016 and 2017
Hospital Universiti Sains Malaysia|Hospital Universiti Sains Malaysia|Ministry of Health|Ministry of Health
health organizations widely adopted social media health promotion public health communication conveyance organizational promotion activities however little published data exists factors facilitate health information diffusion south east asia especially malaysia compared western countries study aimed investigate factors associated good engagement rates among internet users facebook fb page ministry health malaysia observational study 2123 fb posts randomly selected data dated 1 november 2016 31 october 2017 gathered facebook insight logistic regression model applied identify factors associated good engagement rates study found fb post good engagement rate significantly associated health education post adjusted odd ratio aor 380 95 confidence interval ci 302478 p lt 0001 risk communication post aor 177 95 ci 139226 p lt 0001 post afternoon aor 176 95 ci 134231 p lt 0001 evening aor 148 95 ci 120182 p lt 0001 video format aor 374 95 ci 144971 p 0007 therefore present first comprehensive analysis health information engagement among internet users malaysia growing trends online health informationseeking behaviors demand availability validated health information require effective strategies public health organizations disseminate health information achieve better audience engagement social media