Hira Channa|Amy Z. Chen|Patricia Pina|Jacob Ricker?Gilbert|Daniel Stein
What drives smallholder farmers’ willingness to pay for a new farm technology? Evidence from an experimental auction in Kenya
Purdue University West Lafayette|IDinsight|IDinsight|Purdue University West Lafayette|IDinsight
use incentive compatible experimental auction measure demand new agricultural technology triple layered hermetic storage bag used properly bag creates airtight seal reduces storage loss insect pests neutralizes aflatoxin contamination stored grain find demand new technology highly elastic 43 wholesaler could increase profit lowering price also find farmers valuation bag significantly different based medium information communicated either text audio video messages suggests practitioners use cheapest option disseminating information text messaging context addition find farmers prior awareness bag willing pay 20 average previously unaware total highly elastic demand improved bags along fact prior awareness bag leads higher willingness pay suggests onetime price subsidy new technology could spur demand increase future adoption