Jean?Daniel Saphores|Hilary Nixon|Oladele A. Ogunseitan|Andrew A. Shapiro
California households' willingness to pay for ‘green’ electronics
San Jose State University|Jet Propulsion Laboratory
abstract concerns rapid increases volume electronic waste ewaste potential toxicity sharpened policy makers interest extended producer responsibility encourage manufacturers consumer electronic devices ceds design environment paper examines consumer willingness pay green electronics based 2004 mail survey california households using ordered logit models found significant predictors willingness pay greener computers cell phones include age income education beliefs role government improving environmental quality well environmental attitudes behaviors neither gender political affiliation although respondents willing pay 1 premium greener ceds innovation eu directives may soon make competitive conventional ceds