Yung?Tsan Jou|Wei-Jung Shiang|Riana Magdalena Silitonga|Muna Adilah|Agus Halim
Assessing Factors That Influence Womenpreneurs’ Intention to Use Technology: A Structural Equation Modeling Approach
Chung Yuan Christian University|Chung Yuan Christian University|Chung Yuan Christian University|Atma Jaya Catholic University of Indonesia|Atma Jaya Catholic University of Indonesia|Atma Jaya Catholic University of Indonesia
growth financial literacy significant nowadays people becoming increasingly responsible financial planning investments living expenses developing new technology necessary know technological acceptance prospective users technology study aims identify primary factors influencing technology acceptance levels lowermiddle socioeconomic users digital financial literacy application proposed model research developed based utaut tam usability model consists six primary constructs 1 performance expectancy 2 effort expectancy 3 social influence 4 resources cost 5 satisfaction 6 behavior intention hypotheses used study statistically measured using smartpls tools study found many lowermiddle socioeconomic users lack sufficient understanding technology properly utilize digital platform right tool teach financial literacy