Alla Keselman|Catherine Arnott Smith|Gondy Leroy|David R. Kaufman
Factors Influencing Willingness to Share Health Misinformation Videos on the Internet: Web-Based Survey
United States National Library of Medicine|University of Wisconsin–Madison|University of Arizona|SUNY Downstate Medical Center
rapidly evolving digital environment social media era increased reach quality health information misinformation platforms youtube enable easy sharing attractive always evidencebased videos large personal networks public although much research focused characterizing health misinformation internet sufficiently focused describing measuring individuals information competencies build resiliencethis study aims assess individuals willingness share nonevidencebased youtube video strengthening immune system describe types evidence individuals view supportive claim video relate informationsharing behavior several information competencies namely information literacy science literacy knowledge immune system interpersonal trust trust health authoritya webbased survey methodology 150 individuals across united states used participants asked watch youtube excerpt morning tv show featuring wellness pharmacy representative promoting immunityboosting dietary supplement produced company answer questions video report whether would share cousin frequently sick complete instruments pertaining information competencies outlined objectivesmost participants 105150 70 said would share video cousins confidence supplement would boosted friends recommendations positive reviews crowdsourcing website statements uncited effectiveness studies producers website although information literacy competencies analyzed study statistically significant relationship outcome competency also highly correlated others information literacy interpersonal trust independently predicted largest amount variance intention share video 17 16 respectively interpersonal trust negatively related willingness share video science literacy explained 7 variancepeople vulnerable webbased misinformation likely propagate internet information literacy science literacy associated less vulnerability misinformation lower propensity spread two information literacy holds greater promise intervention target understanding role different kinds trust information sharing merits research