Kent Eriksson|Katri Kerem|Daniel Nilsson
The adoption of commercial innovations in the former Central and Eastern European markets
KTH Royal Institute of Technology|Estonian Business School|Nordic Institute for Theoretical Physics|KTH Royal Institute of Technology|Estonian Business School|Nordic Institute for Theoretical Physics|KTH Royal Institute of Technology|Estonian Business School|Nordic Institute for Theoretical Physics
purpose study aims examine innovation adoption context internet banking estonia designmethodologyapproach data presented study based 1831 questionnaires collected individual internet banking users estonia findings study extends applicability innovation adoption model developed everett rogers estonian internet banking model starts independent variables relative advantage complexity perceived risk compatibility analysis shows relative advantage complexity strongest influence adoption internet banking practical implications managerial implications paper include contributions toward better understanding commercial viability cee economies businesses based westernstyle technology originalityvalue study suggests modifications rogers original model order apply fastgrowing new cee economies thus reaffirming importance model