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cognitive sciencevolume 30 issue 3 p 531553 free access memory mystery cultural selection minimally counterintuitive narratives ara norenzayan corresponding author ara norenzayan department psychology university british columbia department psychology university british columbia 2136 west mall vancouver bc canada v6t 1z4 email email protectedsearch papers authorscott atran scott atran institut jean nicod cnrs paris institute social research university michigan ann arborsearch papers authorjason faulkner jason faulkner department psychology university british columbiasearch papers authormark schaller mark schaller department psychology university british columbiasearch papers author ara norenzayan corresponding author ara norenzayan department psychology university british columbia department psychology university british columbia 2136 west mall vancouver bc canada v6t 1z4 email email protectedsearch papers authorscott atran scott atran institut jean nicod cnrs paris institute social research university michigan ann arborsearch papers authorjason faulkner jason faulkner department psychology university british columbiasearch papers authormark schaller mark schaller department psychology university british columbiasearch papers author first published 11 february 2010 httpsdoiorg101207s15516709cog000068citations 167aboutpdf toolsrequest permissionexport citationadd favoritestrack citation shareshare give accessshare full text accessshare fulltext accessplease review terms conditions use check box share fulltext version articlei read accept wiley online library terms conditions useshareable linkuse link share fulltext version article friends colleagues learn morecopy url share linkshare onfacebooktwitterlinkedinredditwechat abstract hypothesize cultural narratives myths folktales likely achieve cultural stability correspond minimally counterintuitive mci cognitive template includes mostly intuitive concepts combined minority counterintuitive ones two studies tested hypothesis examining whether template produces memory advantage whether memory advantage explains cultural success folktales controlled laboratory setting study 1 found mci template produces memory advantage 1week delay relative entirely intuitive maximally counterintuitive cognitive templates using archival methods study 2 examined cognitive structure grimm brothers folktales compared culturally unsuccessful folktales demonstrably successful especially likely fit mci template findings highlight role human memory processes cultural evolution references alba j w hasher l 1983 memory schematic psychological bulletin 93 203 231 anderson j r schooler l j 1991 reflections environment memory psychological science 2 396 408 atran 1998 folkbiology anthropology science cognitive universals cultural particulars behavioral brain sciences 21 547 609 atran 2002 gods trust evolutionary landscape religion oxford england oxford university press atran norenzayan 2004 religions evolutionary landscape 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