Lars König|Regina Jucks
Hot topics in science communication: Aggressive language decreases trustworthiness and credibility in scientific debates
University of Münster|University of Münster
current scientific debates climate change often involve emotional hostile aggressive rhetorical styles read listen kinds scientific arguments decide trust information credible study investigates language style neutral vs aggressive professional affiliation scientist vs lobbyist person arguing scientific debate influence trustworthiness credibility information 2 x 2 betweensubject online experiment participants watched scientific debate results show person introduced lobbyist perceived less trustworthy however persons professional affiliation affect credibility information person used aggressive language style perceived less trustworthy furthermore information perceived less credible participants impression learned less scientific debate