Tia Afriani|Nadia Asandimitra
Determinants of Customer Preference to Save in Islamic Bank
State University of Semarang|Universitas Negeri Surabaya|State University of Semarang|Universitas Negeri Surabaya
widespread use sharia products instruments encourages society save funds sharia banks main purpose research test effect financial literacy profit sharing knowledge customers gender age education income saving decisions type research quantitative research using nonprobability sampling method snowball sampling purposive sampling technique get sample 230 respondents object research sharia banks customers surabaya data obtained spreading questionnaire online offline contains 41 items statement question data analysis technique multiple linear regression calculated software package used analysis statistical data result found financial literacys customer medium effect 721 saving decision higher level customers financial literacy increases ability manage finance saving meanwhile profitsharing effect saving decision higher level profit sharing raise societys interest saving sharia bank otherwise customer knowledge demographic factors gender age education income effect saving decision