Xavier Font|Lluís Garay|Steve Jones
Sustainability motivations and practices in small tourism enterprises in European protected areas
Leeds Beckett University|Universitat Oberta de Catalunya|Leeds Beckett University
survey around 900 tourism enterprises 57 european protected areas shows small firms involved taking responsibility sustainable previously expected including ecosavings related operational practices also reporting wide range social economic responsibility actions twostep cluster analysis used group firms three groups based motivations sustainable business driven firms implement primarily ecosavings activities commercially oriented legitimization driven firms respond perceived stakeholder pressure report broad spectrum activities lifestyle value driven firms report greatest number environmental social economic activities profile higher business performance average study implications policy programmes promoting sustainability behaviour change based primarily business case argument