Lucia A. Reisch|Wencke Gwozdz|Gianvincenzo Barba|Stefaan De Henauw|Natalia Lascorz|Iris Pigeot
Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food
Copenhagen Business School|Copenhagen Business School|Institute of Food Science|National Research Council|Ghent University Hospital|Universidad de Zaragoza|University of Bremen
understand rising prevalence childhood obesity affluent societies necessary take account growing obesity infrastructure past decades developed obesogenic environment study examines effects one constituent factors consumer societies potential contributory factor childhood obesity commercial food communication targeted children specifically investigates impact tv advertising childrens food knowledge food preferences correlates findings weight status evaluations traditional information educationbased interventions suggest may sustainably change food patterns based prior consumer research propose five hypotheses test using subsample idefics study largescale paneuropean intervention study childhood obesity results indicate advertising divergent effects childrens food knowledge preferences food knowledge unrelated food preferences finding important implications future research public policy