Sabeeh A Baig|Michael Byron|Allison J. Lazard|Noel T. Brewer
“Organic,” “Natural,” and “Additive-Free” Cigarettes: Comparing the Effects of Advertising Claims and Disclaimers on Perceptions of Harm
University of North Carolina at Chapel Hill|University of North Carolina at Chapel Hill|University of North Carolina at Chapel Hill|University of North Carolina at Chapel Hill
us tobacco control act restricts advertising labeling suggests one tobacco product less harmful another sought examine organic natural additivefree advertising claims corresponding disclaimers affect perceptions cigarettes harmparticipants national probability sample adults united states n 1114 including 344 smokers conducted 5 claim 2 disclaimer betweensubjects factorial experiment participants viewed natural american spirit cigarettes ad claiming organic natural additivefree light regular without corresponding disclaimer outcome perceived harm advertised cigarettes among smokers also assessed interest switching within current brand cigarettes characteristic eg additivefreeclaims ad large effect perceived harm cohens 087 95 ci 047 129 claims cigarettes organic natural additivefree reduced perceived harm advertised cigarettes compared regular light claims disclaimers small effect increasing perceived harm 025 95 ci 008 041 problematic claims also increased smokers interest switching disclaimers effect smokers interest switchingorganic natural additivefree claims may mislead people thinking advertised cigarettes less harmful cigarettes disclaimers offset misperceptions harm created false claims us food drug administration restrict use misleading claims tobacco advertisingorganic natural additivefree cigarette advertising claims decrease perceptions harm among public increase interest switching cigarettes among smokers disclaimers counteract reduced perceptions harm increased interest switching cigarettes us food drug administration restrict use organic natural additivefree claims tobacco marketing