Sara Evans?Lacko|Estelle Malcolm|Keon West|Diana Rose|Jillian London|Nicolas Rüsch|Kirsty Little|Claire Henderson|Graham Thornicroft
Influence of Time to Change's social marketing interventions on stigma in England 2009-2011
King's College London|King's College London|University of Roehampton
englands time change ttc social marketing campaign emphasised social contact people without mental health problems reduce stigma discriminationwe aimed assess effectiveness mass media component also mass social contact eventsonline interviews performed burst mass media social marketing evaluate changes knowledge attitudes behaviour associations campaign awareness outcomes participants social contact events asked occurrence quality contact attitudes readiness discuss mental health intended behaviour towards people mental health problemsprompted campaign awareness 3864 longitudinal improvement noted one intended behaviour item knowledge attitudes campaign awareness positively associated greater knowledge 080 95 ci 052108 favourable attitudes commonality 137 95 ci 110170 dangerousness 141 95 ci 122163 intended behaviour 075 95 ci 053096 social contact events demonstrated positive impact 268 v contact 242 perceived attitude change t211 330 p 0001 contact quality predicted positive attitude change r 033 p001 greater confidence challenge stigma r 038 p001the favourable shortterm consequences social marketing campaign suggest social contact used antistigma programmes reduce stigma