Brian A. Primack|Melanie A. Gold|Stephanie R. Land|Michael J. Fine
Association of Cigarette Smoking and Media Literacy about Smoking among Adolescents
University of Pittsburgh|University of Pittsburgh|University of Pittsburgh|University of Pittsburgh
determine whether media literacy concerning tobacco use independently associated two clinically relevant outcome measures adolescents current smoking susceptibility smokingwe asked high school students aged 1418 years complete survey included validated 18item smoking media literacy sml scale items assessing current smoking susceptibility future smoking covariates shown related smoking used logistic regression assess independent associations two outcome measures smlof 1211 students completed survey 19 reported current smoking controlling potential confounders smoking found increase one point 10 sml independently associated odds ratio smoking 84 95 confidence interval ci 7199 compared students median score sml scale students median odds ratio smoking 57 95 ci 3787 students nonsmokers 40 classified susceptible future smoking controlling potential confounders smoking found increase one point 10 independently associated odds ratio smoking susceptibility 68 95 ci 5879 compared students median sml students median sml odds ratio smoking susceptibility 49 95 ci 3568in sample high school students higher sml independently associated reduced current smoking reduced susceptibility future smoking