Santosh Vijaykumar|May O. Lwin|Jiang Chao|Cyndy Au
Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective
Nanyang Technological University|Nanyang Technological University|Nanyang Technological University|Nanyang Technological University
objective examining factors influencing food label use among singapores supermarket shoppers using theory planned behavior design pointofpurchase survey among general shoppers 2 supermarkets setting singapore country whose population exposed wide range food labeling formats importdependent nature food industry participants total 200 shoppers chinese 755 malays 85 indians 70 participated survey main outcome measures independent variables composed attitudes subjective norms 5point likert perceived behavioral control diethealth concern 5point semantic differential knowledge 18item index dependent variables intention use food labels 5point differential scale actual use food labels 19item index analysis data analyzed using descriptive statistics mean analysis multivariate linear regression results low levels knowledge health literacy found attitudes subjective norms behavioral control differed significantly age ethnicity subjective norms diethealth concern significant predictors intention use food labels conclusions implications lack knowledge positive attitudes toward food labels make singapores consumers vulnerable misusing misled food label information demographic differences demonstrate need develop targeted educational interventions enhance awareness ability use food labels