Muhammad Mohiuddin|Abdullah Al Mamun|Fazal Ali Syed|Muhammad Mehedi Masud|Zhan Su
Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries
Thompson Rivers University|Universiti Malaysia Kelantan|Universiti Malaysia Kelantan|University of Malaya|Université Laval|Université Laval
environmental awareness changing attitudes toward green consumption becoming evident emerging countries marketsusing extended theory planned behavior paper aims examine emerging countries business students intentions purchase green vehiclesstratified random sampling used select study participants data collected facetoface interviewsresults revealed environmental knowledge awareness significant influence business students favorable attitudes toward green vehiclesfurther significant association attitudes toward green vehicles perceived behavioral controls intentions purchase green vehicles observedfindings serve inform managers policy makers formulating strategies maximizing value creation era increasingly environmentally aware consumers emerging marketsultimately policy help promote green technology initiatives encourage higher rates adoption ecofriendly vehicles emerging countries