Ayesha Ali|Ihsan Ayyub Qazi
Countering misinformation on social media through educational interventions: Evidence from a randomized experiment in Pakistan
Lahore University of Management Sciences|Lahore University of Management Sciences
fake news growing problem developing countries potentially farreaching consequences paper evaluates effectiveness two educational interventions counter misinformation among low digital literacy populations urban pakistan using randomized experiment find evidence videobased general educational messages misinformation statistically significant impact ability correctly identify news items true fake however messages augmented personalized feedback based individuals past engagement fake news find improvement 33 percentage points 45 percent correctly identifying news true fake relative control group results suggest educational interventions enable information discernment effectiveness depends well features delivery customized population interest