L. J. Shrum
Processing strategy moderates the cultivation effect
University of Illinois Urbana-Champaign|Rutgers, The State University of New Jersey
journal article processing strategy moderates cultivation effect get access l j shrum l j shrum 1phd university illinois 1992 associate professor department marketing rutgers university 2correspondence concerning article directed l j shrum rutgers university department marketing 94 rockafeller rd piscataway nj 08854 search works author oxford academic google scholar human communication research volume 27 issue 1 january 2001 pages 94120 httpsdoiorg101111j146829582001tb00777x published 10 january 2006