Lyon B. King|Margaret H. Thomas|K. Gatenby|Andrew Georgiou|Myna Hua
"First Aid for Scalds" campaign: reaching Sydney's Chinese, Vietnamese, and Arabic speaking communities
Cancer Council New South Wales|Sydney South West Area Health Service|Sydney South West Area Health Service|Sydney South West Area Health Service|Sydney South West Area Health Service
serious yet preventable problem scald injuries children priority prevention australia developed countries occurrence scalds prevented immediate first aid treatment offers effective method secondary prevention reducing severity scalds despite success scald prevention initiatives local evidence suggested first aid knowledge lacking minority ethnic groups redress gap first aid scalds campaign nonenglish speaking background specifically targeted three ethnic groups vietnamese chinese arabic aim increasing proportions parents caregivers correct knowledge first aid treatment scalds primary strategy media campaign including advertisements ethnic radio ethnic newspapersthe evaluation design included formative research impact evaluation impact evaluation study involved random population based telephone surveys three language groups campaign assess reach effectiveness campaignafter campaign significant increases proportion people knew correct first aid treatment scalds substantial variations campaign recall knowledge three language groups largest improvement found vietnamese groupthe association campaign recall increase correct knowledge absence similar interventions campaign period give credence conclusion changes observed result campaign results demonstrate value community based injury prevention campaigns specifically targeting linguistically diverse communities