Mohd Danish Kirmani|Mohammed Naved Khan
Environmental concern to attitude towards green products: Evidences from India
Aligarh Muslim University|Aligarh Muslim University
purpose paper explore relationship environmental concern consumers attitude towards green products also identify predictors environmental concernthe data generated researcher controlled sample graduate postgraduate students enrolled educational institutions located national capital india new delhi surrounding areas popularly known national capital region ncrthe data generated analysed employing structural equation modelling semthe study findings indicate environmental concern significant positive influence attitude towards green productscollectivism ecoliteracy emerged predictors environmental concern consumersthe findings study expected enhance understanding marketers role played variables religiosity collectivism ecoliteracy environmental concern formation attitude consumers towards green products