Elise R. Carrotte|Alyce M. Vella|Megan S C Lim
Predictors of “Liking” Three Types of Health and Fitness-Related Content on Social Media: A Cross-Sectional Study
Burnet Institute|Burnet Institute|Monash University|Burnet Institute
adolescence young adulthood key periods developing norms related health behaviors body image social media influence norms social media saturated content related dieting fitness health health fitnessrelated social media content received significant media attention often containing objectifying inaccurate health messages limited research identified problematic features content including stigmatizing language around weight portraying guiltrelated messages regarding food praising thinness however research identified liking following ie consuming contentthis exploratory study aimed identify demographics mental health substance userelated behaviors predicted consuming 3 types health fitnessrelated social media contentweight lossfitness motivation pages ie fitspiration detoxcleanse pages dietfitness plan pagesamong young social media usersparticipants n1001 age median 2106 iqr 17642464 female 7231001 7223 completed crosssectional 112question online survey aimed social media users aged 1529 years residing victoria australia logistic regression used determine characteristics predicted consuming 3 types health fitnessrelated social media contenta total 378 3776 participants reported consuming least 1 3 types health fitnessrelated social media content 308 3077 fitspiration pages 145 1449 detox pages 235 2348 dietfitness plan pages health fitnessrelated social media content consumers 857 324378 identified female 448 324723 female participants consumed least 1 type health fitnessrelated social media content predictors consuming least one type health fitnessrelated social media content univariable analysis included female gender 35 95 ci 2549 p001 aged 1517 years 30 95 ci 2240 p001 residing outside major city 20 95 ci 1429 p001 posthigh school education 22 95 ci 1729 p001 born australia 20 95 ci 1232 p006 selfreported eating disorder 24 95 ci 1539 p001 victim bullying 17 ci 1323 p001 misusing detoxlaxative teas diet pills 46 95 ci 2876 p001 never using illegal drugs 16 95 ci 1220 p001 engaging risky single occasion drinking weekly basis 20 95 ci 1330 p003consumers health fitnessrelated social media content predominantly teenaged girls need ensure social media content portrays responsible health messages research role fitspiration pages detox pages dietfitness plan pages influencing body image health behaviors