Faria Kanwal|Mariam Rehman
Factors Affecting E-Learning Adoption in Developing Countries–Empirical Evidence From Pakistan’s Higher Education Sector
Lahore College for Women University|Lahore College for Women University
elearning reshaped traditional education flexible efficient learning developed nations however elearning remains underutilized rudimentary stages development developing countries therefore understanding critical factors behind adoption acceptance technology prime concern developing countries like pakistan paper provides examines adoption acceptance baseline elearning systems incorporating critical external factors technology acceptance model conceptual modelthe pakistan elearning adoption modelis proposed context higher education data collected 354 learners virtual university pakistan structural equation modeling employed test research hypotheses empirical investigation indicates computer selfefficacy internet experience enjoyment system characteristics significant predictors perceived ease use system characteristics strong predictor perceived usefulness moreover subjective norm found significant perceived usefulness findings provide practical implications policy makers practitioners developers successful elearning systems implementation