Geoffrey Little
The Revolution Will be Streamed Online: Academic Libraries and Video
Concordia University
social media like facebook become popular tools different organizations like libraries marketing practice build relationships library users libraries hope social media engage user communities actively collections services activities paper aims evaluating effectiveness using social media platform marketing questionnaire facebook page university hong kong libraries hkul comparing perspectives students faculty members current situation hkuls facebook page reasons affecting users interest participation page evaluated order suggest better strategies library deal needs library users future university libraries also gain new insights studythis research following key findings 1 marketing practices hkuls facebook page generally receive adequate attention reactions users 2 students engaged faculty members hkuls facebook page students use varieties library services faculty members 3 user needs social media content interactions generally affected user acceptance librarys facebook marketing