Corine S. Meppelink|Edith G. Smit|Marieke L. Fransen|Nicola Diviani
“I was Right about Vaccination”: Confirmation Bias and Health Literacy in Online Health Information Seeking
University of Amsterdam|University of Amsterdam|University of Amsterdam|University of Lucerne
looking health information many people turn internet searching online health information ohi however also involves risk confirmation bias means selective exposure information confirms ones existing beliefs biased evaluation information study tests whether biased selection biased evaluation ohi occur context earlychildhood vaccination whether peoples health literacy hl level either prevents facilitates processes vaccination beliefs measured 480 parents young children aged 04 years using online survey exposed list ten vaccinerelated message headers people asked select headers interested also evaluate two texts discussed vaccination positively negatively credibility usefulness convincingness results showed people select beliefconsistent information compared beliefinconsistent information perceived beliefconfirming information credible useful convincing biased selection biased perceptions message convincingness prevalent among people higher hl health communication professionals aware finding practice