Beverley Skeggs|Simon Yuill
The methodology of a multi-model project examining how facebook infrastructures social relations
Goldsmiths University of London|Goldsmiths University of London
purpose paper make explicit methodology theory methods conducted research economic social research councilfunded research project relationship values value specifically wanted study imperative facebook monetize social relationships happens one significant forms communication driven search profit logic capital therefore wanted get inside understand capitals new lines flight informationally driven models economic expansion social relations taking challenge develop methods appropriate challenges big data applied four different methods investigate interface facebook designed custom software tools generated online survey developed data visualizations conducted interviews participants discuss understandings analysis used lefebvres 2004 rhythmnanalysis space time everyday life london continuum rhythmanalysis kember zylinskas 2012 life new media mediation vital process cambridge mit press ideas lifeness inform methodology paper reports research process entirely straightforward thwarted variety ways especially challenge use software study software develop project unanticipated directions also found much initially imagined possible academic researchers able study facebook tools tufekci citation2014 big questions social media big data representativeness validity methodological pitfalls icwsm 14 proceedings 8th international aaai conference weblogs social media pp 505514 notes unsurprisingly 2013 icwsm 5 papers facebook nearly coauthored facebook data scientists hope methodology useful researchers seeking develop less conventional research facebook