Pedro Ángel Latorre Román, Felipe García Pinillos, Antonio Pantoja Vallejo, Beatriz Berrios Aguayo
Creativity and physical fitness in primary school-aged children
Pediatrics international : official journal of the Japan Pediatric Society
conducted two experiments tested conflation fictitious disease awareness prescription drug promotional communications television advertising context whether similarity proximity number exposures disease awareness communication contributed conflation study 1 involved 1h television segment study 2 used longitudinal design participants exposed communications time promoted product indicated treat asthma participants study 1 n 2190 study 2 n 1621 adults experienced asthma asthma symptoms study 1 mere exposure disease awareness communication prompted benefit risk conflation degree similarity proximity effect study 2 similar ads prompted greater conflation benefits distinct ads greater conflation risks occurred greater proximity disease awareness promotional communications addition asthma knowledge health literacy perceived ad effectiveness increased conflation benefits studies tended modify impact similarity proximity findings demonstrate potential disease awareness communications confuse consumers regarding benefits risks drug