Cristiana Raquel Lages|Gregor Pfajfar|Aviv Shoham
Challenges in conducting and publishing research on the Middle East and Africa in leading journals
Henley College|University of Reading|University of Ljubljana|University of Haifa
purpose purpose paper examine reasons lack research attention paid middle east africa regions particular study seeks identify reasons implications paucity africabased studies highquality international journals marketing field specific focus challenges conducting publishing research regions designmethodologyapproach authors conducted systematic review literature africa regions identify papers published 23 highquality marketing international business advertising journals search resulted 301 articles among 125 articles based primary secondary data collected local source regions authors 125 articles constitute delphi study sample academics provided input effort reach consensus regarding two proposed models academic research regions findings paper differs previous studies academic freedom emerged important inhibitor conducting publishing research frequently mentioned challenges conducting research africa access data data collection issues diversity region lack research support infrastructure often described challenges included validity reliability data language barriers data collection issues availability network researchers editors reviewers low interest limited knowledge ranked high regions south africa israel turkey emerged outliers research barriers less challenging rest two regions authors attribute difference high incidence ustrained usbased scholars originating countries originalityvalue best knowledge marketing studies discussed problems publishing highquality international journals marketing international business advertising either region thus issues authors discuss paper offer new insightful results supplementing previous research challenges conducting publishing research specific world regions