Tom van Laer|Ko de Ruyter|Luca Visconti|Martin Wetzels
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
stories ability transport audience constitute central part human life consumption experience integrating previous literature derived fields diverse anthropology marketing psychology communication consumer literary studies article offers review two decades worth research narrative transportation phenomenon consumers mentally enter world story evokes despite relevance narrative transportation storytelling narrative persuasion extant contributions seem lack systematization authors conceive extended transportationimagery model provides comprehensive model includes antecedents consequences narrative transportation also multidisciplinary framework cognitive psychology consumer culture theory crossfertilize field inquiry authors test model using quantitative metaanalysis 132 effect sizes narrative transportation 76 published unpublished articles identify fruitful directions research