Ariel Chernin
The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender
University of Pennsylvania
large body research suggests food marketing affects childrens food preferences short longterm dietary consumption purchase requests directed parents frequently argued younger children susceptible marketers messages older children understand persuasive nature advertising however little direct evidence supports claim employing experimental design study examined influence food marketing childrens preferences tested whether age gender moderated effects ad exposure sample consisted 133 children ages five eleven results indicated exposure food commercials increased childrens preferences advertised products age moderate effect younger older children equally persuaded commercials boys influenced commercials girls implications study food marketing children discussed