Miguel A Acevedo
Teaching quantitative ecology online: An evidence-based prescription of best practices
Ecology and evolution
many people deny science reject health recommendations despite widely distributed facts statistics didactic science health communication often dry relies false assumption people make purely evidencebased decisions stories powerful teaching tool capturing attention evoking emotion explore impact appeal describe best practices using narrative storytelling versus didactic methods science health communication patients involved review process searched pubmed web science articles either assessing effectiveness narrative sciencehealth communication assessing acceptability preference narrative sciencehealth communication giving advice best use narrative andor providing sciencebased explanations howwhy narrative succeeds narrative sciencehealth communication effective appealing audiences across variety topics mediums supporting evidence across fields epidemiology neuroscience psychology whether narrative didactic messaging effective depends topic audience objective well message quality however combining narrative didactic methods likely effective using either strategy alone narrative sciencehealth communication merits wider implementation research narrative communication creates openness information delaying formulation counterarguments science health communicators collaborate cultural storytelling experts work directly target audiences throughout message development testing processes rely popular story elements eg firstperson point view relatable protagonists improve comprehension engagement thoughtful consideration intended audience work funded thirty meter telescope two authors gks sd affiliated otherwise funding organization role study andor submission