Jiejie Zhou, Yang Zhang, Haiwei Miao, Ga Young Yoon, Jinhao Wang, Yezhi Lin, Hailing Wang, Yan-Lin Liu, Jeon-Hor Chen, Zhifang Pan, Min-Ying Su, Meihao Wang
Preoperative Differentiation of HER2-Zero and HER2-Low from HER2-Positive Invasive Ductal Breast Cancers Using BI-RADS MRI Features and Machine Learning Modeling
Journal of magnetic resonance imaging : JMRI
review provides insight research strategic use social media influencers search scopus database yielded total 154 peerreviewed academic publications focussing influencer marketing published mostly last three years 20182020 studies empirical used survey research experimental design content analysis interview methodology studies examined influencers incite behavioural change affect public opinion majority studies focussed use influencers commercial marketing tactic using sterns revised communication model advertising theoretical framework studies classified according three research characteristics source message audience first research stream focussed perspectives influencers communication professionals second stream concerned content strategies used influencers sponsored posts third research stream focussed appeal influencers efficacy sponsored recommendations several studies third stream concerned transparency covert marketing tactic paper concludes future research agenda implications marketing practice public policy