Shiping Deng, Xuemei Wang
Exploring locally developed ELT materials in the context of curriculum-based value education in China: challenges and solutions
Frontiers in psychology
line concept mobile learning english language teaching elt aim research explore iranian elt practitioners take advantage social media propose supportive impactful language learning programs adhering persuasive linguistic devices research design nonexperimental explorative eltrelated commercial videos pictures identified social media platforms including instagram facebook tiktok youtube delved syntactic pragmatic features data eltrelated ads identify persuasive techniques strategies ads resort attracting language learners online classes services analyze data widelyused acknowledged cialdinis psychology persuasion quill william morrow 1984 principles persuasion employed results manifested reciprocity scarcity used persuasive strategies commitment consistency consensus least favorable persuasion principles ads analysis iranian eltrelated ads indicated language used within context purposeful strategic contextual investigation eltrelated ads social media meaningfully contribute social practices underlying english language pedagogy digital literacy