Ni Made Dwiyana Rasuma Putri|Henny Rahyuda
PENGARUH TINGKAT FINANCIAL LITERACY DAN FAKTOR SOSIODEMOGRAFI TERHADAP PERILAKU KEPUTUSAN INVESTASI INDIVIDU
Udayana University|Udayana University
purpose study explain influence level financial literacy sociodemographic factors behavior individual investment respondents unmarried employees denpasar sample 83 peoples determination sample using nonprobability sampling accidental sampling approachdata analyzed using multiple linear regression analysis results study indicate level financial literacy positive effect behavior individual investment decisions whereas differences influence men women behavior individual investment decisions income negatively affect behavior individual investment decisions based results statistical data financial literacy variables greatest influence determining behavior individual investment decisions compared sociodemographic factors explains persons knowledge managing personal finances key factor determining investment decision