Patrícia Aparecida Zuanetti, Marina Dias Macedo de Melo Avezum, Marita Iannazzo Ferretti, Angela Cristina Pontes-Fernandes, Marina Estima Neiva Nunes, Nelson Macedo Liporaci, Marisa Tomoe Hebihara Fukuda, Ana Paula Andrade Hamad
Development of language and arithmetic skills: risk and protective factors. Comparative cross-sectional study
Sao Paulo medical journal = Revista paulista de medicina
willingness consume healthy foods highlighted growing importance health even comes food choice predicting willingness consume foods healthy brand represents action leads practice conscious eating habits behind willingness answer question based previous studies theory planned behavior nutritional literacy study aimed build predictive model empirical study examine influence nutritional literacy nl attitude att subjective norm sn perceived behavioral control pbc well determine influence three variables theory planned behavior tpb willingness consume healthy brand foods wchbf peruvian market research focused population stated consumers unin brand brand whose value proposition sale healthy foods obtaining 482 consumers study conducted quantitative nonexperimental crosssectional design approach results support existence positive significant effect nl att sn pbc finding exact behavior sn pbc wchbf however proposed model observed att impact wchbf applying strategies lead change consumer behavior towards healthy brands matter time context findings indicate nutritional literacy plays essential role willingness consume healthy foods sheds light design educational interventions awareness campaigns independently inform nutritional benefits empower consumers allowing make informed healthy choices