Brian A. Primack|Jaime E. Sidani|Mary V. Carroll|Michael J. Fine
Associations Between Smoking and Media Literacy in College Students
University of Pittsburgh|University of Pittsburgh|University of Pittsburgh|University of Pittsburgh|VA Pittsburgh Healthcare System
organizations recommend media literacy reduce tobacco use higher media literacy associated lower smoking among high school students relationship smoking media literacy tobacco use however systematically studied among college students purpose study determine association smoking smoking media literacy among college students conducted national college health assessment ncha large urban university adding six items measuring smoking media literacy total 657 students responded random sample email survey used multiple logistic regression determine independent associations smoking media literacy items current smoking media literacy scale internally consistent alpha 079 respondents 215 reported smoking cigarettes past 30 days fully adjusted multivariate model participants medium media literacy odds ratio current smoking 045 95 ci 029 070 high media literacy current smoking 038 95 ci 020 070 high smoking media literacy independently associated lower odds smoking smoking media literacy may valuable construct address college populations