Brian A. Primack|Melanie A. Gold|Galen E. Switzer|Renée Hobbs|Stephanie R. Land|Michael J. Fine
Development and Validation of a Smoking Media Literacy Scale for Adolescents
h3objectivesh3 develop smoking media literacy sml scale using empiric survey data large sample high school students assess reliability criterion validity scale h3designh3 basis established theoretical framework 120 potential items generated items eliminated altered basis input experts students crosssectional responses scale items demographics smokingrelated variables multiple covariates obtained refine scale determine reliability validity h3settingh3 one large pittsburgh pa high school h3participantsh3 total 1211 high school students aged 14 18 years h3main outcome measuresh3 current smoking susceptibility smoking attitudes toward smoking smoking norms h3resultsh3 factor analysis demonstrated strong 1factor scale 18 items 087 controlling covariate data sml statistically significant independent association current smoking ipi 01 susceptibility ipilt001 attitudes ipilt001 norms ipi 42 controlling covariates increase 1 point 10point sml scale associated 22 decrease odds smoker 31 decrease odds susceptible smoking h3conclusionsh3 smoking media literacy measured excellent reliability concurrent criterion validity given independent association sml smoking media literacy may promising tool future tobacco control interventions