Józef Bu?ko|Lukáš Kakalej?ík|Martina Ferencová
Online shopping: Factors that affect consumer purchasing behaviour
Technical University of Košice|Technical University of Košice
objective paper determine factors affect consumers willingness purchase product online store evaluated criteria based users make decisions purchasing online conducted principal components analysis reduce number criteria created seven factors confirm factors accurate executed confirmatory factor analysis proved model consisting newly created factors fits data well