Pat Auger|Timothy M. Devinney|Jordan J. Louviere|Paul F. Burke
The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study
University of Technology Sydney|University of Technology Sydney|University of Technology Sydney
paper examines role social attributesenvironmental labour conditionsplay product choice across range developed emerging economies use multiattribute design force consumers tradeoff social attributes tangible attributes also make tradeoffs intangible attributes namely brand country origin results show 1 social attributes generally influential developed emerging economies 2 importance social attributes holds across high low involvement products 3 social attributes influence product choice even intangible attributes included design believe results offer accurate picture role social attributes since based multicue multiproduct design forced consumers make tradeoffs tangible intangible attributes