Belinda Agyapong, Raquel da Luz Dias, Yifeng Wei, Vincent Israel Opoku Agyapong
Burnout among elementary and high school teachers in three Canadian provinces: prevalence and predictors
Frontiers in public health
background purpose child safety campaigns play important role disseminating injury prevention information families critical discourse analysis gender bias child safety campaign marketing materials offer important insights families represented potential influence gender bias may uptake injury prevention information methods approach informed poststructural feminist theory used critical discourse analysis identify discourses within poster materials examined national safe kids canada safe kids week campaign poster material spanning twenty years 19972016 specifically analyzed posters typeface colour images language identify gender bias relation discourses surrounding parenting safety societal perceptions gender results findings show gender bias present safe kids week poster material posters represent gender binary mothers primary caregivers showcase stereotypically masculine sporting equipment among boys stereotypically feminine equipment among girls interestingly found colour typeface text challenge perpetuate feminization safety discussion recommended future child safety campaigns represent changing family dynamics include representations children nontraditionally gendered sporting equipment avoid representation gender binary analysis contributes discussion feminization safety injury prevention research challenges ways gender represented child safety campaigns