Chih-Cheng Chen|Chien?Wen Chen|Yi Chun Tung
Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis
MingDao University|Feng Chia University|Feng Chia University
study explored consumer behavior intention purchase green products based decisionmaking model integrates cognitive attributes affective attributes behavioral intentions belt road countries questionnaires collected customers previously purchased green products study distributed questionnaires appliance section department stores collected 227 valid responses environmental attitude product attitude social influence perceived monetary value positively affected purchase intention among attributes product attitude substantially affected purchase intention cognitive values collective individual significantly positively affected environmental product attitudes regarding individual environmental literacy objective knowledge significantly affect environmental attitude whereas subjective knowledge positively significantly affected product attitude addition environmental awareness government role extrinsic motivating attributes significantly positively affected environmental product attitudes sustainable consumption media exposure also exerted significant positive effect environmental attitude reducing reusing recycling emissions