Xuehua Sun, Shaojie Hou, Ning Cai, Wenxiu Ma
Product information diffusion model and reasoning process in consumer behavior
Heliyon
insufficient physical activity pa early childhood linked adverse health outcomes heightened risk obesity successful pa programmes often require input key stakeholders parents educators however research stakeholders perspectives regarding pa programmes preschool children limited impeding effective programme design implementation study aims explore perspectives key stakeholders gain insights challenges facilitators motivators influence planning execution sustainability im active hero iaah intervention component preschoolbased initiative designed promote pa among young children semistructured interviews conducted saudi arabia individual preschool principals n 2 focus group discussions held respectively preschool staff members n 4 female parents 4 mothers 5 fathers thematic analysis identified four main themes 1 barriers parental involvement preschool pa interventions time constraints lack flexibility limited space shortage trained staff 2 risks benefits childrens programme participation 3 motivators including rewards nonfinancial incentives concerns childhood obesity sedentary lifestyle 4 facilitating factors overcoming barriers including staff training time reallocation staff coordination space optimization nonfinancial incentives sustaining partnerships studys findings crucial childcare professionals preschools education authorities policymakers offering valuable insights future research however collaboration key stakeholders essential enhance individual attitudes preschool policies effective intervention implementation