Matthew W. Kreuter|Kathleen Holmes|Kassandra I. Alcaraz|Bindu Kalesan|Suchitra Rath|Melissa L. Richert|Amy McQueen|Nikki Caito|Lou Robinson|Eddie M. Clark
Comparing narrative and informational videos to increase mammography in low-income African American women
Washington University in St. Louis|Missouri Foundation for Health|Saint Louis University|Washington University in St. Louis|Washington University in St. Louis|Washington University in St. Louis|Washington University in St. Louis|Washington University in St. Louis|Washington University in St. Louis|Washington University in St. Louis|Washington University in St. Louis
compare effects narrative informational videos use mammography cancerrelated beliefs recall core content range reactions videosafrican american women n489 ages 40 older recruited lowincome neighborhoods st louis mo randomly assigned watch narrative video comprised stories african american breast cancer survivors living proof contentequivalent informational video using expository didactic approach facts life effects measured immediately postexposure 3 6month followupthe narrative video better liked enhanced recall reduced counterarguing increased breast cancer discussions family members perceived novel women watched narrative video also reported fewer barriers mammography confidence mammograms work likely perceive cancer important problem affecting african americans use mammography 6month followup differ narrative vs informational groups overall 49 vs 40 p20 among women less high school education 65 vs 32 p01 trended direction close friends family breast cancer 49 vs 31 p06 less trusting traditional cancer information sources 48 vs 30 p06narrative forms communication may increase effectiveness interventions reduce cancer health disparitiesnarratives appear particular value certain population subgroups identifying groups matching specific communication approaches may increase effectiveness