Kathleen M. Carley|Michael K. Martin|Brian Hirshman
The Etiology of Social Change
Software Engineering Institute|Carnegie Mellon University|Software Engineering Institute|Carnegie Mellon University|Software Engineering Institute|Carnegie Mellon University
fundamental aspect human beings learn process learning learned impacted number factors cognitive social humans boundedly rational cognitive social limitations interact making difficult reason provide information impact humans know believe herein use multiagent dynamicnetwork simulation system construct conduct reasoning particular ask media used provide information impact people know believe given diverse social structures simulated agents boundedly rational cognitive social level subject factors literacy education breadth social network find one effective intervention rather effective messages media used spread message need selected population addressed typically multimedia campaign critical