Karin Komiyama, Kazunari Kimoto, Katsuhiko Taura, Osamu Sakai
National survey on school-based fluoride mouth-rinsing programme in Japan: regional spread conditions from preschool to junior high school in 2010
International dental journal
social media revolutionized science communication allowing rapid dissemination sciencerelated content public recent years video platforms like tiktok instagram implemented recommendation algorithms track users interests andsuggest personalized videos result apps become powerful tools public messaging facilitating access audiences naturally curious science 2020 began uploading educational science videos tiktok collectively accumulated 48 million views 8 million likes present analysis video metrics collected tiktok app random sampling 150 videos searching factors predict number views video receives level viewer engagement videos higher view counts liked shared higher rates sustained viewer attention longer properties like hashtags sounds effects significantly influence video views interestingly videos summarizing research papers received highest levels engagement potentially reflecting high demand lay audiences traditionally unable access scientific literature finally present survey data demonstrating 84 users report feeling trustful science scientists following account although generalizability findings limited results offer insights factors drive video performance tiktok users engage scientific content social media findings may help science communicators effectively reach wider audiences promote science literacy new innovative ways