Andrew Moss|Eric Jensen|Markus Gusset
Probing the Link between Biodiversity?Related Knowledge and Self?Reported Proconservation Behavior in a Global Survey of Zoo Visitors
Chester Zoo|University of Warwick|World Association of Zoos and Aquariums
abstract many environmental communication interventions built assumption increased knowledge lead changes proenvironment behaviors study probes link biodiversityrelated knowledge selfreported proconservation behavior based largest international study zoo visitors ever conducted total 6357 visitors 30 zoos 19 countries around globe participated study biodiversity understanding knowledge actions help protect biodiversity significantly related 06 variation knowledge actions help protect biodiversity could explained respondents biodiversity understanding biodiversity understanding sixth important variable significantly predicting knowledge actions help protect biodiversity moreover biodiversity understanding least important variable significantly related selfreported proconservation behavior study indicates knowledge real relatively minor factor predicting whether members public zoo visitors case know specific proenvironment behaviors take let alone whether actually undertake behaviors