Stephanie Peña-Alves|Kathryn Greene|Anne E. Ray|Shannon D. Glenn|Michael L. Hecht|Smita C. Banerjee
“Choose Today, Live Tomorrow”: A Content Analysis of Anti-Substance Use Messages Produced by Adolescents
Rutgers, The State University of New Jersey|Rutgers, The State University of New Jersey|Rutgers, The State University of New Jersey|Rutgers, The State University of New Jersey|Real Prevention (United States)|Memorial Sloan Kettering Cancer Center
adolescentproduced antisubstance use messaging increasingly popular effective prevention strategy however little known content messages production elements adolescents use bring content life article present content analysis 95 antisubstance use messages developed 4h club members across nine us states part participation media literacy program real media posters videos contentanalyzed target substance prevention goal message form message content persuasion strategies production elements results content analysis revealed combustible tobacco smoking popular target substance sample among choices alcohol marijuana ecigarettes chewing tobacco youth developed messages goal preventing substance use rather stopping current use slogans used majority messages nearly messages took informational form rather narrative statistical form persuasion strategies covered curriculum including fun group unexpected style endorsement scantily used finally results showed production value high sample reflected extensive use color variety fonts font sizes implications future media literacy interventions research discussed