Ray Antonelli|Anthony J. Viera
Potential Effect of Physical Activity Calorie Equivalent (PACE) Labeling on Adult Fast Food Ordering and Exercise
University of North Carolina at Chapel Hill|University of North Carolina at Chapel Hill
numeric calorie content labels show limited efficacy reducing number calories ordered fast food meals physical activity calorie equivalent pace labels alternative may reduce number calories ordered fast food meals encouraging patrons exercisea total 1000 adults 47 us states randomly assigned via internet survey one four generic fast food menus label calories calories minutes calories miles necessary walk burn calories completing hypothetical orders participants asked rate likelihood calorieonly pace labels influence 1 food choice 2 physical activityrespondents n 823 ordered median 1580 calories nolabel menu 1200 caloriesonly menu 1140 calories minutes menu 1210 calories miles menu p 00001 40 respondents reported pace labels likely influence food item choice vs 28 calorieonly labels p00001 64 participants reported pace labels somewhat likely likely influence level physical activity vs 49 calorieonly labels p00001pace labels may helpful reducing number calories ordered fast food meals may added benefit encouraging exercise