Ronald Paul Hill|Kanwalroop Kathy Dhanda
Globalization and Technological Achievement: Implications for Macromarketing and the Digital Divide
University of South Florida St. Petersburg|DePaul University
article examines impact globalization technological achievement lives vulnerable groups society well larger environment marketing community may better understand macrolevel implications digital divide using data collected variety international organizations cooperation united nations development programme research explores creation diffusion use technology within context economic inequities gender discrimination carbon dioxide pollution across nations article opens brief introduction technology revolution digital divide along theoretical discussion research objectives data descriptions presented next section findings show comparisons across technology achievement categories article closes suggestions abridging digital divide research implications macromarketing