Casey Lewry, Sera Gorucu, Emily G Liquin, Tania Lombrozo
Minimally counterintuitive stimuli trigger greater curiosity than merely improbable stimuli
Cognition
study 10 registered fishermen coastal towns navachiste sinaloa northwestern mexico answered survey designed collect data perceptions following topics impact turtle meat consumption human health bycatch illegal turtle fishing illegal sea turtle market local economy pollution environmental education success protective legislation sea turtlebased ecotourism perceptions analyzed using fuzzy logic method classification 5 fuzzy membership sets vl low l low moderate h high vh high 9 topics generated decision areas upon applying fuzzy inference revealed membership level answers fuzzy set economic potential sea turtlebased ecotourism economic profitability illegal turtle meat market perceived vl conservation legislation perceived h although inefficiently applied due corruption ecotourism impacts sea turtles perceived vl deemed unprofitable activities individual community levels environmental education perceived l centers nesting hatching releasing turtles directed elementary middleschool students fishers perceive serious negative impact fishing activities sea turtles san ignacionavachistemacapule area see individually part problem achieving sea turtle conservation region requires suitable ecotourism infrastructure government investments promotion studies estimate minimum number tourists needed assure profitability