María Victoria Salgado|Eliseo J. Pérez?Stable|Brian A. Primack|Candia P. Kaplan|Raúl Méjía|Steve Gregorich|Ethel Alderete
Association of Media Literacy With Cigarette Smoking Among Youth in Jujuy, Argentina
University of Buenos Aires|University of California, San Francisco|UCSF Helen Diller Family Comprehensive Cancer Center|University of California, San Francisco|University of Pittsburgh|UCSF Helen Diller Family Comprehensive Cancer Center|University of California, San Francisco|University of Buenos Aires|University of California, San Francisco|National University of Jujuy|Consejo Nacional de Investigaciones Científicas y Técnicas
latin america highest prevalence tobacco use youth higher media literacy defined ability analyze evaluate media messages associated lower smoking among youth united states objective study determine whether media literacy related smoking independently associated current smoking susceptibility future smoking sample mostly indigenous youth jujuy argentina 2006 selfadministered survey conducted among 10th grade students sampled 27 randomly selected urban rural schools jujuy survey items measured smoking behavior ever never current susceptibility future smoking among neversmokers definitely accept cigarette friend smoke future 5 items assessing smoking media literacy sml risk factors smoking 3470 respondents 1170 34 reported smoked previous 30 days current 1430 students never smoked 912 64 susceptible future smoking high media literacy present 38 using multiple logistic regression fully adjusted models showed high media literacy significantly associated protective factor current smoker odds ratio 081 95 ci 067097 susceptible future smoking 073 95 ci 058092 among never smoked among youth jujuy higher sml significantly associated lower current smoking susceptibility future smoking teaching sml may valuable component prevention intervention population