Hong Cheong Looi
E-Commerce Adoption in Brunei Darussalam: A Quantitative Analysis of Factors Influencing Its Adoption
Institut Teknologi Brunei|AID Atlanta
study examines effect five factors adoption electronic commerce among small medium enterprises brunei darussalama review literature shows owner characteristics lack perceived relative advantage lack knowledge perceived lack trust significant inhibitors environment characteristics competitive pressure government support significant motivators electronic commerce brunei darussalama questionnaire survey conducted 360 small medium enterprisesa total 184 valid responses obtainedstratified random sampling adopted techniques enhance representativenessdata analysis shows significant relationship exists five variables electronic commerce adoption among small medium enterprises brunei darussalamthis study concludes five factors explain fifty percent variation small medium enterprises adoptioncompetitive pressure emerged important factor terms relative importancethis factor followed knowledge relative advantage security government support