Kenneth A. Lachlan|Patric R. Spence|Xialing Lin|Kristy M. Najarian|Maria Del Greco
Twitter Use During a Weather Event: Comparing Content Associated with Localized and Nonlocalized Hashtags
University of Connecticut|University of Kentucky|University of Kentucky|University of Kentucky|University of Hawaii System
social media becoming relied upon information concerning largescale weather events crises occurrences pose potential risks little known effectiveness social media strategies delivering information effectively atrisk audiences ease audiences locate information content analysis examined sample 800 tweets retrieved using localized national hashtags early stage major winter storm results consistent past research suggesting twitter may used affective display information seeking also extends previous research offering actionable information appears common localized hashtags results discussed terms implications future research practical applications