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breakfast cereals represent highly advertised packaged food childtargeted television ads cereals high sugar study examined whether childrens tv exposure childtargeted highsugar breakfast cereal sbc ads associated consumption sbc brands parents 3 5yearold children recruited pediatric women infants children wic clinics southern new hampshire usa completed crosssectional survey aprildecember 2013 parents reported childs consumption sbc brands whether child watched 11 kids channels past week childs tv viewing time sociodemographics childrens exposure childtargeted sbc tv ads calculated combining tv channel viewing time advertising data sbc ads aired kids tv channels timeframe five hundred fortyeight parents completed surveys 527 annual household income 50000 less childrens mean age 44 years 516 female 725 nonhispanic white past week 569 n 312 children ate sbcs advertised kids channels overall 406 children exposed childtargeted sbc tv ads past week fully adjusted analyses number sbc brands children consumed positively associated exposure childtargeted sbc ads children consumed 14 rr 114 95 ci 102 127 sbc brands every 10 sbc ads seen past 7 days exposure childtargeted sbc tv advertising positively associated sbc brand consumption among preschoolaged children findings support recommendations limit marketing highsugar foods young children