Ali Alami, Hadi Tehrani, Elaheh Lael-Monfared, Farokh Sharifi Moghaddam, Gholamheidar Teimori Boghsani, Alireza Jafari
Ergonomic factors of school bags and their adaptation to the weight of students
Work (Reading, Mass.)
purpose knowledge green consumer behavior important environmental business reasons purpose study examine determinants green curtailment behaviors consumer adoption innovations marketed green ecoinnovations analyze factors explaining two types green behaviors designmethodologyapproach results survey adopters nonadopters n 1832 alternative fuel vehicles afvs reported regression analysis willingness curtail car use willingness adopt socalled environmentally friendly car used identify significant determinants across behavioral categories findings results show values beliefs norms habit strength determine willingness curtail willingness ecoinnovation adoption personal norms strong positive influence willingness behaviors habit strength negative influence determinants varying influence depending type behavior research limitationsimplications limitation study concerns focus one ecoinnovation however since adoption afvs high involvement behavior results carry implications high involvement products well practical implications attitudinal factors habits combination prove effective determinants curtailment behaviors willingness adopt ecoinnovations addition previous adoption found strong determinant future willingness adopt originalityvalue contribution paper twosided approach green consumer behavior result values beliefs norms predict low involvement postpurchase behaviors also adoption high involvement ecoinnovations