Lex van Velsen|Marijke Broekhuis|Stephanie Jansen-Kosterink|Harm op den Akker
Tailoring Persuasive Electronic Health Strategies for Older Adults on the Basis of Personal Motivation: Web-Based Survey Study
Roessingh Research and Development|University of Twente|Roessingh Research and Development|University of Twente|Roessingh Research and Development|University of Twente|Roessingh Research and Development|University of Twente
persuasive design aim change attitudes behaviors means technology important aspect electronic health ehealth design however selecting right persuasive feature individual delicate task likely depend individual characteristics personalization persuasive strategy ehealth intervention therefore seems promising approachthis study aimed develop method allows us model motivation older adults respect leading healthy life strategy personalizing persuasive strategy ehealth intervention based user modelwe deployed webbased survey among older adults aged 60 years netherlands first part administered adapted version revised sports motivation scale smsii input user models provided participant selection 5 randomly chosen mockups total 11 depicting different persuasive strategy showing strategy asked participants much appreciated survey concluded addressing demographicsa total 212 older adults completed webbased survey mean age 6835 years sd 527 years 212 adults 453 males 96212 547 female 116212 factor analysis allow us replicate 5factor structure motivation targeted smsii instead 3factor structure emerged total explained variance 6279 3 factors intrinsic motivation acting derive satisfaction behavior 5 items cronbach alpha90 external regulation acting externally controlled rewards punishments 4 items cronbach alpha83 amotivation situation lack intention act 2 items r050 p001 persuasive strategies appreciated differently depending type personal motivation cases demographics played rolethe personal type motivation older adults intrinsic externally regulated andor amotivation combined educational level living situation affects individuals like dislike persuasive ehealth feature provide practical approach profiling older adults well overview persuasive features provided profile future research take account coexistence multiple types motivation within individual presence amotivation