S Dunne|Niamh M. Cummins|Ailish Hannigan|Bill Shannon|Colum Dunne|William R. Cullen
A Method for the Design and Development of Medical or Health Care Information Websites to Optimize Search Engine Results Page Rankings on Google
University of Limerick|University of Limerick|University of Limerick|University of Limerick|University of Limerick|University of Limerick
internet widely used source information patients searching medicalhealth care information many studies assessed existing medicalhealth care information internet relatively examined methods design delivery websites particularly aimed general publicthis study describes method evaluating material new medicalhealth care websites assessing already existence correlated higher rankings googles search engine results pages serpsa website quality assessment wqa tool developed using criteria related quality information contained website addition assessment readability text retrospectively applied assess existing websites provide information generic medicines reproducibility wqa tool predictive validity assessed studythe wqa tool demonstrated high reproducibility intraclass correlation coefficient095 2 independent users moderate strong correlation found wqa scores rankings google serps analogous correlations seen rankings readability websites determined flesch reading ease fleschkincaid grade level scoresthe use wqa tool developed study recommended part design phase medical health care information provision website along assessment readability material used may ensure website performs better google searches tool also used retrospectively make improvements existing websites thus potentially enabling better google search result positions without incurring costs associated search engine optimization seo professionals paid promotion