Benjamin L. Berey|Cassidy R. LoParco|Robert F. Leeman|Joel W. Grube
The Myriad Influences of Alcohol Advertising on Adolescent Drinking
University of Florida Health|University of Florida Health|University of Florida Health|Yale University|Pacific Institute For Research and Evaluation|Institute for Research and Evaluation
review investigates effects alcohol advertising adolescent drinking prior reviews focused behavioral outcomes longterm effects contrast present review focuses subgroups greater exposure alcohol advertising research methods study alcohol advertising potential mechanisms underlying relationships adolescent exposure alcohol advertising increased drinking points preventionintervention strategies may reduce effects alcohol advertising alcohol advertising influences current future drinking evidence suggests adolescents may targeted specifically alcohol advertisements may influence behavior shifting alcohol expectancies norms regarding alcohol use positive attitudes media literacy programs may effective intervention strategy adolescents exposed large quantities alcohol advertisements violate guidelines set alcohol industry however media literacy programs may promising strategy adolescents increase critical thinking create realistic expectations regarding alcohol