John C. Besley|Anthony Dudo|Martin Storksdieck
Scientists' views about communication training
Michigan State University|The University of Texas at Austin|Oregon State University
abstract study assesses scientists think science communication training based argument training represents important tool improving quality interactions scientists public specifically focuses training related five goals including views training make science messages understandable well attitudefocused training meant build trust credibility demonstrate one listens public demonstrate one cares publics views frame messages resonate audiences preexisting values theory planned behavior procedural justice theory used identify potential predictors views training toward goals results show scientists rate message comprehension credibility favorably give lowest rating training related framing regression analyses reveal believing public engagement make difference external efficacy belief ethicality specific goals best predictors whether scientists saw value goaloriented training results suggest communication trainers might benefit emphasizing effectiveness ethicality engagement activities want attract scientists communication training work may need done professional organizations help scientists consider value thinking communication goals beyond traditional focus message comprehension 2015 wiley periodicals inc j res sci teach 52199220 2015