Aldo Álvarez-Risco|Shyla Del-Aguila-Arcentales|Marc A. Rosen|Jaime A. Yáñez
Social Cognitive Theory to Assess the Intention to Participate in the Facebook Metaverse by Citizens in Peru during the COVID-19 Pandemic
University of Lima|Universidad San Ignacio de Loyola|University of Ontario Institute of Technology|Universidad Norbert Wiener
current study aims validate apply instrument assess relationship institutional support technological literacy selfefficacy intention participate facebook metaverse using social cognitive theorywe performed crosssectional analytical study 410 citizens peru assess influence institutional support technological literacy selfefficacy intention participate facebook metaverse covid19 pandemicthe research model validated using partial least square structural equation modeling plssem establish influence variables modelinstitutional support technological literacy found influence selfefficacy participating metaverse positively correlations 0573 0257 respectivelyselfefficacy participating positively influenced intention participate facebook metaverse 0808the model explained 654 intention participate facebook metaversebootstrapping demonstrated path coefficients research model statistically significantthe research outcomes may help firms develop planning investment metaverse well understanding factors influence higher intention participate facebook metaverse