Tim Smits|Heidi Vandebosch|Evy Neyens|Emma Boyland
The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review
KU Leuven|University of Antwerp|KU Leuven|University of Liverpool
several european us reviews established link food marketing childhood obesity eu pledge 2012 federal trade commission 2008 persson soroko musicus lobstein 2012 stimulated researchers investigate effects prevalent childtargeted marketing technique use endorsing characters systematic review studies 15 identified participants aged 312 years focuses three important questions basic endorser effect exist b strength endorsement effect influenced endorser type c endorsement strength differ according type food promoted