Olga Scrivner, Thuy Nguyen, Michael Ginda, Kosali Simon, Katy Börner
Interactive network visualization of opioid crisis research: a tool for reinforcing data linkage skills for public health policy researchers
Frontiers in artificial intelligence
social media influencers gleaning increasing trust investment brands advertisers followers insights role influencers adolescents relationship formation consumption behaviors still rare drawing literatures influencer content value influencer credibility parental mediation parasocial relationship psr study proposed conceptual model expounds appeal influencers among adolescents test model administered online survey recruited proportion demographic quotas ie age gender ethnicity among 500 united states adolescents aged 10 19years old via qualtrics panel results revealed entertainment value influencergenerated content influencer expertise trustworthiness attractiveness followers perceived similarity favorite influencers positively related perceived psr adolescent followers favorite influencers turn associated adolescents materialistic views purchase intentions also explored role parental mediation adolescents social media use psr influencers results indicate neither active mediation restrictive mediation related psr adolescents influencers active mediation negatively associated adolescents materialism whereas restrictive mediation positively related adolescents purchase intentions toward influencerpromoted products study proposed tested comprehensive conceptual model accounts role influencers adolescent followers materialism purchase intentions study yields three major theoretical contributions first adopts applies concept psr literature media psychology explicate influencers appeal among adolescents lays theoretical foundation future research impact influencers second advances current literature social media influencers specifying key contributing factors development adolescents psr influencers lastly explores roles two facets parental mediation active restrictive mediation appeal influencers among adolescents offers directions future research parental mediation influencer context