Wenjing Pan|Zhe Mu|Zheng Tang
Social Media Influencer Viewing and Intentions to Change Appearance: A Large Scale Cross-Sectional Survey on Female Social Media Users in China
Renmin University of China|Renmin University of China|Renmin University of China
previous studies reported general photospecific social media use associated womens body dissatisfaction body image disturbance current study replicated expanded upon findings identifying positive association social media influencer viewing intentions change appearance study surveyed sample 7015 adult female tiktok users china regarding social media influencer viewing frequency selfobjectification social comparison tendencies watching short videos intentions change appearance demographics results showed female tiktok users selfobjectification mediated association influencer viewing frequency intentions change appearance furthermore social comparison tendencies moderated association influencer viewing intentions change appearance proposed association stronger female tiktok users lower social comparison tendencies watching short videos compared female tiktok users higher social comparison tendencies counterintuitive finding social comparison tendencies indicated women higher social comparison tendencies may aware negative influences adjust expectations observed association social media influencer viewing intentions change appearance statistically significant trivial terms effect size although result could warn policymakers practitioners design media health literacy campaigns cultivate body positivity caution exercised evaluating practical implications