Pallav Pokhrel|Pebbles Fagan|Thaddeus A. Herzog|Linnea Laestadius|Wayne Buente|Crissy T. Kawamoto|Hye Ryeon Lee|Jennifer B. Unger
Social media e-cigarette exposure and e-cigarette expectancies and use among young adults
University of Hawai?i at M?noa|University of Arkansas for Medical Sciences|University of Hawai?i at M?noa|University of Wisconsin–Milwaukee|University of Hawai?i at M?noa|University of Hawai?i at M?noa|University of Hawai?i at M?noa|University of Southern California
vast majority us young adults use social media facebook instagram daily research suggests young adults commonly exposed ecigaretterelated marketing usergenerated content social media use currently however limited empirical evidence social media ecigarette exposure associated ecigarette use beliefs behavior particular limited evidence exists support proposition social media ecigarette exposure uniquely associated ecigarette use even adjusting effects ecigarette use young adults inperson offline social networks study conducted test hypotheses 1 social media ecigarette exposure associated ecigarette use outcome expectancies current ecigarette use 2 association social media ecigarette use linked via outcome expectancies collected crosssectional data sample 470 young adult college students hawaii hypotheses tested fitting structural equation model data model accounted associations demographic variables cigarette smoking history well ecigarette use individuals actual social networks expectancies behavior results indicated social media ecigarette exposure associated current ecigarette use indirectly two four positive outcome expectancies examined namely positive smoking experience positive sensory experience discuss implications findings context tobacco control efforts