Kate Magsamen?Conrad|Shrinkhala Upadhyaya|Claire Youngnyo Joa|John Dowd
Bridging the divide: Using UTAUT to predict multigenerational tablet adoption practices
Bowling Green State University|Bowling Green State University|Bowling Green State University|Bowling Green State University
study examined unified theory acceptance use technology utaut context tablet devices across multiple generations tested four utaut determinants performance expectancy effort expectancy social influence facilitating conditions determine contributions predicting behavioral intention use tablets age gender user experience moderators 899 respondents aged 1999 completed survey found consistent generational differences utaut determinants frequently oldest youngest generations effort expectancy facilitating conditions determinants positively predicted tablet use intentions controlling age gender tablet use also discuss implications ageism gender discrimination technology adoption finally argue findings extended create effective training programs teaching learning adoption new technologies variety organizational settings