M Bombarde, K Chau, D Droz, M Hernandez
Comparative study of the dental health of 4-year-old children in north-eastern France between 2001 and 2018
European archives of paediatric dentistry : official journal of the European Academy of Paediatric Dentistry
green consumers increasingly consider animal welfare aw decisionmaking demonstrating growing awareness ethical considerations beyond conventional environmental concerns however increase greenwashing skepticism grown among consumers regardless manufacturers efforts enhance consumer awareness via green advertising consumer skepticism toward advertisements creates doubt consequently reduces positive attitudes intentions buy green products study investigated variables impact vietnamese consumers decisionmaking processes toward green beauty care products specifically focused role aw concerns skepticism toward green advertising study adopted timulusresponse organism sor framework known ability analyze impact environmental stimuli personal perceptions leading specific responses r elucidated relationship concern aw green advertising skepticism gas stimulus factors green brand trust gbt attitude toward green products att organism factors three subdimensions behavioral intentions bi green purchase intention gpi wordofmouth wom willingness pay wpp response factors explored mediating effect att relationship gasgpi awgpi study involved 386 vietnamese participants surveyed using convenience sampling smart pls v329 software used analyze data using structural equation modeling hypothesis test using plssem confirmed gbt positive effect bi att b att positive effect bi c gas negative effect gbt wpp gpi wom aw positive effect gpi wom att wpp surprisingly study found insufficient statistical evidence support mediating role att relationship gasgpi awgpi study highlights importance integrated advertising education campaigns increasing customer awareness toward green products significance comprehending cultural context developing marketing strategies especially emerging markets vietnam environmental concerns skeptical aw issues relatively new study delved vietnam market specifically examined beauty care products labeled tested animals additionally addressed gap existing research investigating combined influence aw concerns gas formation green behavioral intentions gbi