Mónica Raquel Gómez Dias|Luísa Agante
Can advergames boost children's healthier eating habits? A comparison between healthy and non?healthy food
Universidade Nova de Lisboa|Universidade Nova de Lisboa
abstract purpose paper provide contribution towards increasing knowledge healthy food stimuli improve eating behaviour making comparison advergames food content effects childrens food choices product liking nutritional knowledge sample 231 elementaryschoolage children 7 8 years old randomly assigned one following tasks playing healthy advergame ii playing less healthy advergame posttreatment pictured questionnaire used assess childrens behaviour terms immediate food choice food liking nutritional knowledge following exposure treatment results show children tend choose according advertised game terms food liking children played less healthy version game report higher preference less healthy options regarding childrens nutritional knowledge differences groups registered indicating children already solid understanding good bad foods health findings aligned previous research dualprocess model although childrens nutritional knowledge good might employ selecting snacks according results legal educational management contributions employed regulation protect children less healthy contents advergames schools may use digital games promote healthier eating habits enterprises invest market opportunity healthy food targeting children finally social marketing use advergames order reduce child obesity copyright 2011 john wiley amp sons ltd