Michael Mackert|Sara Champlin|Keryn E. Pasch|Barry D. Weiss
Understanding Health Literacy Measurement Through Eye Tracking
The University of Texas at Austin|The University of Texas Health Science Center at Houston|The University of Texas at Austin|The University of Texas at Austin|University of Arizona
study used eyetracking technology explore individuals different levels health literacy visualize healthrelated information authors recruited 25 university administrative staff likely adequate health literacy skills 25 adults enrolled adult literacy program likely limited health literacy skills authors administered newest vital sign nvs health literacy assessment participant assessment involves individuals answer questions nutrition label viewing label authors used computerized eyetracking technology measure amount time participant spent fixing view nutrition label information relevant questions asked amount time spent viewing nonrelevant information results showed lower nvs scores significantly associated time spent information relevant answering nvs items finding suggests efforts improve health literacy measurement include ability differentiate individuals difficulty interpreting using health information also difficulty finding relevant information addition finding suggests health education material minimize inclusion nonrelevant information