Jennifer L. Harris|John A. Bargh|Kelly D. Brownell
Priming effects of television food advertising on eating behavior.
Yale University|Yale University|Yale University
health advocates focused prevalence advertising caloriedense lownutrient foods significant contributor obesity epidemic research tests hypothesis exposure food advertising tv viewing may also contribute obesity triggering automatic snacking available foodin experiments 1a 1b elementaryschoolage children watched cartoon contained either food advertising advertising products received snack watching experiment 2 adults watched tv program included food advertising promoted snacking andor fun product benefits food advertising promoted nutrition benefits food advertising adults tasted evaluated range healthy unhealthy snack foods apparently separate experimentamount snack foods consumed advertising exposurechildren consumed 45 exposed food advertising adults consumed healthy unhealthy snack foods following exposure snack food advertising compared conditions experiments food advertising increased consumption products presented advertisements effects related reported hunger conscious influencesthese experiments demonstrate power food advertising prime automatic eating behaviors thus influence far brand preference alone