Ali Alper Yayla|Qing Hu
The impact of IT-business strategic alignment on firm performance in a developing country setting: exploring moderating roles of environmental uncertainty and strategic orientation
Binghamton University|Iowa State University
aligning information technology strategy business strategy one top concerns practitioners scholars decades although numerous studies documented positive effects itbusiness alignment organizational performance knowledge relationship still limited due complexity contingent factors extant literature largely based research context developed countries studies explicitly considered effects contextual factors market environment competitive strategy relationship study attempt fill gaps testing alignmentperformance relationship developing country setting investigating moderating roles environmental uncertainty strategic orientation performance effects strategic alignment using survey data collected turkey analyses show positive effect statistically significant highly uncertain environments varies across performance measures results also show strategic alignment business significant impact performance across choices strategic orientation defender prospector analyzer theoretical practical implications discussed future research directions explored