Wendy L. Watson|Kathy Chapman|Lesley King|Bridget Kelly|Clare Hughes|Jimmy Chun Yu Louie|Jennifer Crawford|Timothy Gill
How well do Australian shoppers understand energy terms on food labels?
Cancer Council New South Wales|Cancer Council New South Wales|University of Sydney|University of Sydney|Cancer Council New South Wales|University of Sydney|University of Sydney
investigate nutrition literacy among adult grocery buyers regarding energyrelated labelling terms food packagingqualitative interviews quantitative surveys determine shoppers understanding energy terms energy calories kilojoules energy terms affect perceptions healthiness intentions purchase breakfast cereals muesli bars frozen mealsindividual indepth interviews surveys two metropolitan supermarkets sydney australiaaustralian adults interview n 40 survey n 405 aged 1879 yearsthe relationship energy perceived healthiness food varied product type higher energy breakfast cereals perceived healthier lower energy frozen meals seen healthier choices likewise intentions purchase higher energy product varied according product type primary reason stated purchasing higher energy products sustained energy participants households lower socioeconomic status significantly likely perceive higher energy products healthier qualitative interviews participants expressed uncertainty understanding kilojoules 40 participants intercept surveys correctly answered kilojoules calories measured thingaustralian consumers poor understanding energy kilojoules tend perceive higher energy products healthier providing sustained energy implications regarding usefulness industry frontofpack labelling initiatives quick service restaurant menu labelling provides information energy content comprehensive widely communicated education campaigns essential guide consumers towards healthier choices