Anjar Priyono|Abdul Moin|Vera Nur Aini Oktaviani Putri
Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic
Islamic University of Indonesia|Islamic University of Indonesia|Islamic University of Indonesia
objective study analyze small medium enterprises smes cope environmental changes due covid19 pandemic pursuing business model transformation support digital technologiesto achieve objective study used multiple case study design qualitative analysis examine data obtained interviews observation field visitsseven manufacturing smes indonesia selected using theoretical sampling technique purpose achieving degree variation allow us undertake replication logicour analysis demonstrates smes adopt different degree digital transformations summarized three paths depending firms contextual factorsfirst smes high level digital maturity respond challenges accelerating transition toward digitalized firms second smes experiencing liquidity issues low level digital maturity decide digitalize sales function third smes limited digital literacy supported high level social capitalthis last group firms solves challenges finding partners possess excellent digital capabilitiesthe qualitative case study method allows us conduct indepth detailed analysis thin generalizabilityto address limitation future research use survey covering various industries test proposed theory resulted study generalizability assured