Hyo Seon Yang|Jin Woo Park
A study of the acceptance and resistance of airline mobile application services: with an emphasis on user characteristics
Korea Aerospace University
purpose study better understand three customer characteristics attitude toward change mobile literacy mental model affect perceived usefulness ease use airline mobile application services factors affect customer demand services purpose conduct targeted survey passengers used airline mobile application analyse 383 copies survey using structural equation modelling via maximum likelihood estimator analysis reveals various user characteristics users mental model strongest effect perceived usefulness ease use services addition perceptions statistically significant effects customer acceptance resistance