Richard Wallis|David Buckingham
Media literacy: the UK’s undead cultural policy
Bournemouth University|Loughborough University
article examines media literacy uk policy emerged within department culture media sport late 1990s adopted new labour administration enshrined communications act 2003 legislation gave new media regulator ofcom duty promote media literacy although left term undefined article describes ofcom managed regulatory duty argues time media literacy progressively reduced scope focusing two policy priorities related growth internet process media literacys broader educative purpose clearly articulated much early policy rhetoric effectively marginalized coalition government onwards promotion media literacy reduced matter market research today altogether dead policy governed entirely different priorities imagined birth