Gary Akehurst|Carolina Afonso|Helena Martins Gonçalves
Re?examining green purchase behaviour and the green consumer profile: new evidences
University of Winchester|University of Lisbon|University of Lisbon
purpose paper aims reexamine determinants ecologically conscious consumer behaviour eccb analysing green consumer profile sociodemographic psychographic variables building work straughan roberts moreover study explores determinants effective green purchase behaviour gpb considering eccb green purchase intention gpi previously evaluated designmethodologyapproach authors conducted quantitative study based online survey data collection implemented two different phases first phase eccb gpi profiling variables measured one month later respondents evaluated effective gpb path analysis effects eccb gpi gpb measured findings results show psychographic variables emphasis perceived consumer effectiveness pce altruism relevant sociodemographics explaining eccb consumers higher eccb shown higher green purchase intention gpi eccb positive impact gbp higher gpi turn mediates relationship research limitationsimplications research results may lack generalizability therefore researchers encouraged test proposed propositions practical implications paper provides evidence whenever ecological consciousness high gap gpi gpb less evident provides clear evidence understanding green consumer profiles behaviour enable organizations respond better new management challenges originalityvalue paper provides comprehensive understanding green consumer profile behaviour including effect gpi gpb contribute coordination future marketing strategies target segment