Y. Li|Zetian Fu|Hui Li
Evaluating factors affecting the adoption of mobile commerce in agriculture: An empirical study
China Agricultural University|China Agricultural University
abstract study examines perceptions attitudes towards adoption mobile commerce innovation adoption perspective six variables theoretical framework developed based tam model tested using crosssectional survey chinas rural areas findings indicate six variables perceived usefulness perceived ease use personal innovativeness compatibility perceived reliability cost significantly affect user attitude adoption mcommerce study helps providers gain valuable insights key factors influencing uptake offer effective relevant successful mcommerce products keywords mobile commerceagriculture