Takashi Enokizono, Tatsuyuki Ohto, Mai Tanaka, Kazushi Maruo, Yuko Sano, Akihiko Kandori, Hidetoshi Takada
Quantitative assessment of fine motor skills in children using magnetic sensors
Brain & development
purpose purpose paper review effectiveness social marketing interventions influencing individual behaviour bringing environmental policylevel changes relation alcohol tobacco illicit drugs physical activity social marketing use marketing concepts programmes designed influence voluntary behaviour target audiences order improve health society designmethodologyapproach paper review systematic reviews primary studies using prespecified search inclusion criteria social marketing interventions defined adopted specified social marketing principles development implementation findings paper finds total 54 interventions met inclusion criteria evidence interventions adopting social marketing principles could effective across range behaviours range target groups different settings influence policy professional practice well individuals research limitationsimplications systematic paper quality included studies reasonable many rcts however many multicomponent studies reported overall results research designs allow efficacy different components compared reviewing social marketing effectiveness important rely solely label social marketing often misrepresented need social marketers clearly define approach practical implications paper shows social marketing form effective framework behaviour change interventions provide useful toolkit organisations trying change health behaviours originalityvalue research described paper represents one systematic examinations social marketing effectiveness based clear definition social marketing highlights social marketings potential achieve change different behavioural contexts ability work individual environmental wider policy levels