Masahiko Sakamoto, Hirono Ishikawa, Asuka Suzuki
Evaluation of Parents' Use of a Child Health Care Information App and Their Health Literacy: Cross-Sectional Study
JMIR pediatrics and parenting
china largest producer consumer tobacco products worldwide direct marketing advertisement tobacco products restricted indirect marketing still exists guise sponsorship corporate social responsibility csr case study focused tobacco industrysponsored elementary schools chinese rural areas field visits conducted yunnan province interview students teachers school principals parents understand perceptions tobacco industry sponsorship schools interviews tobacco control activists conducted beijing discuss national tobacco control efforts targeting tobacco industry sponsorship interview data transcribed coded key themes developed using thematic analysis health consequences smoking generally known attitudes towards tobacco industry csr activities remain positive among general public educators parents perceive impacts schoolchildren exposure protobacco propaganda created industrys csr activities attitudes among tobacco control activists drastically different consensus csr activities constitute indirect marketing attempts banned national tobacco control legislation banning forms indirect marketing including csr needed order protect health future generations