Brian A Primack, Thuy Bui, Carl I Fertman
Social marketing meets health literacy: Innovative improvement of health care providers' comfort with patient interaction
Patient education and counseling
enormous attention paid genetics breast cancer era genomic medicine great deal interest generated discourse public mass media however genetic risk probabilistic concept one requires adequate numeracy skills purpose qualitative content analysis describe evaluate portrayal genetic risk breast cancer mass print media mass print newspapers targeting high ashkenazi jews low general canadian population genetic risk audiences published least monthly available english accessible public archives national library canada identified hand searched articles breast cancer approximately 47 breast cancer articles 6 jewish newspapers published 19962000 identified genetics title first last paragraph compared 17 145 articles 6 provincial newspapers published 2000 description breast cancer risk equally problematic print media targeting high low risk audiences statistics presented complex contradictory ways example confounding individual population based risk estimates inconsistent messages value genetic screening breast cancer characterized articles ethnic nonethnic newspapers deciphering information comprehensible form likely challenging particularly light widespread numericliteracy limitations publication discrepant research findings perplexing statistical information consequently brought question credibility scientific process recommendations health care professionals