Mike S. Schäfer|Tobias Füchslin|Julia Metag|Svein Kristiansen|Adrian Rauchfleisch
The different audiences of science communication: A segmentation analysis of the Swiss population’s perceptions of science and their information and media use patterns
University of Zurich|University of Zurich|University of Fribourg|University of Zurich|Northeastern University|University of Zurich|University of Zurich
studies assessed whether populations divided segments different perceptions science provide analysis assess whether segments exhibit specific patterns media information use based representative survey data switzerland use latent class analysis reconstruct four segments sciencephiles strong interest science extensive knowledge pronounced belief potential use variety sources intensively critically interested also strong interest support science less trust use similar sources cautious toward passive supporters moderate levels interest trust knowledge tempered perceptions science use fewer sources disengaged interested science know much harbor critical views toward encounter itif allmostly television