Kathrin Köpke|Jeffrey Black|Amy E. Dozier
Stepping Out of the Ivory Tower for Ocean Literacy
University College Cork|University College Cork|University College Cork
ocean literacy movement predominantly driven forward scientists educators working subject areas associated ocean science scientific community heeded responsibility communicate general public increase scientific literacy reaching engaging diverse audiences remains challenge many academic institutions research centers individual scientists use social network sites sns like twitter promote conferences journal publications scientific reports disseminate resources information potential increase scientific literacy diverse audiences people turn social media news information snss like twitter great potential increase ocean literacy long disseminators understand best practices limitations sns communication study analyzed twitter account marei irelands centre marine renewable energy coordinated university college cork ireland case study looked specifically posts related ocean literacy determine types audiences engaged factors need considered increase engagement intended audiences two main findings presented paper first present overall user retweet frequency function post characteristics highlighting features significant influencing users retweet behaviour second separate users two types inreach outreach identify post characteristics statistically relevant increasing probability engaging outreach user results study provide novel insight ways sciencebased twitter users better use platform vector science communication outreach