Saba Batool Wadhar|Riffat Shahani|Rongting Zhou|Ahmad Nabeel Siddiquei|Qing Ye|Fahad Asmi
What Factors Will Influence Chinese International Traveling for Leisure in the Post-COVID-19 Era: Role of Health Priorities and Health-Related Information Literacy
University of Science and Technology of China|University of Science and Technology of China|University of Science and Technology of China|Bond University|University of Science and Technology of China|Fuyang Normal University|University of Science and Technology of China
china used worlds leading nation terms international outward tourism till covid19 outbreak however due covid19 crisis several new macro microlevel factors might affect international outward traveling behavior purpose current research examine avoidance international traveling leisure chinese population goal study highlight importance information selfefficacy digital literacy key factors influencing tourists traveling readiness achieve goal study adapted quantitative instruments existing sources map media exhaustion information overload perceived health concerns ie perceived effectiveness healthprotective measures fear new possible outbreaks pandemic crisis source destination chinese citizens opinions collected third quarter year 2022 specifically quantitative survey china collected total number 1308 respondents study used statistical analysis software spss analyze collected data findings conclude role media pivotal shaping predicting future trends tourism preferences perception protective measures covid19 perceived seriousness pandemic crisis chinese population addition technology readiness hard selfefficacy healthrelated information literacy soft selfefficacy critical cope dark aspects information exhaustion overload pandemic seriousness posttruth era study unique examines role seriousness pandemic source destination fear new outbreaks simultaneously underlining potential future immersive tourism ie virtual reality augmented reality mixed realitybased tourism study drawn interesting theoretical practical implications researchers policymakers academicians