Debby Cotton|Junqing Zhai|Wendy Miller|Luciana Dalla Valle|Jennie Winter
Reducing energy demand in China and the United Kingdom: The importance of energy literacy
Plymouth Marjon University|Zhejiang University|University of Plymouth|University of Plymouth|Plymouth Marjon University
impacts climate change become increasingly visible across globe awareness need cleaner energy demand reduction growing energy literacy offers strong potential explaining predicting energyrelated behaviours yet research policies focused topic remain limited study energy literacy measured sample 2806 university students united kingdom china addition wider environmental attitudes using new ecological paradigm scale findings indicate energy literacy relatively high overall significant differences knowledge attitudes behavioural intentions participants two countries whilst uk respondents rated significantly highly perceived knowledge energy issues chinese respondents provided significantly correct answers knowledge test uk respondents demonstrated positive attitudes towards energy conservation china likely report energysaving behaviours however chinese respondents exhibited higher levels trust government businesses take action energy issues paper provides novel insight cultural differences may crucial policy practice evidences potential benefits utilising combination educational structural change support transition cleaner lowenergy society