Tobias Füchslin|Mike S. Schäfer|Julia Metag
Who wants to be a citizen scientist? Identifying the potential of citizen science and target segments in Switzerland
University of Zurich|University of Fribourg
driven proliferation digital media citizen science involvement nonscientists scientific research represents one important recent developments science communication brings science public closer together far however citizen science projects mostly attracted people highly educated mostly male already positive attitudes towards science based nationally representative survey data n 1051 study explores potential citizen science switzerland using regression analysis show attitudes towards science significant antecedents respondents interest participating citizen science gender education addition latent class analysis identifies five segments representing onethird swiss population interested citizen science could potentially engaged freetimers senior sciencephiles young sciencephiles intrigued adolescents fully employed parents additional description suggests previously overlooked segments best addressed online via youtube offline zoos botanical gardens overall analysis suggests citizen sciences potential far higher previous projects able realize