"You-Marketing" against "me-Marketing": pushing product of agricultural (Saffron) producers.
How to turn from a "me-marketing" to a "you-marketing" approach developing your selling skills.
One of the most common negative habits among agricultural producers is to naturally develop a "me-marketing".
Imagine to watch yourself at mirror, all the time.
-using mostly sentences like "we are...", "we produce...", "we sell...". "We produce the best corn in the north of...", "Our apples are considered the tastiest in our country...", "It Is 35 years that Our company is working in oranges market..."
Your customers don't care about you!
They care only about what's good/nice/convenient/useful/tasty/attractive according to their pov and their interests.
In other words, they care only about VALUE.
You really have to put yourself in their shoes if you want to correctly plan your selling strategy.
For example: company stories on sites are boring and ignored by most users.
Why? People have no time. And even less every day.
Everyone is overbusy to manage and filter hundreds of selling messages. Do you really think your family company stories are worth your customer spend their few time?
These storie are "Me-mkt". They talk about your point of view.
This is the main question customers ask when reading or listening something regarding your company.
You have to talk or to write things they're interested about.
It doens't matter your oranges are good according to you.
If your (potential) customers are interested in BIG oranges, you should talk about how much big they are (if they are).
Example. Think you are going to buy snow tires for your car.
1-Think the salesman starts to talk about how good their summer tires are. They're new, they're cheap, they guarantee great road holding...and so on.
Salesman talks for 30 minutes about summer tires but you need snow tires.
2-think your main need is to have a long lasting tire.
You don't need a great road holding because your driving style is quiet. But the salesman talks about how their snow tires are good with sporty driving style, and underlines how good are the materials and how's the tire profile.
Do you think situations 1 and 2 represent a good marketing approach? No way.
The first goal of a skilled salesman is to find customer's needs and to offer a product/service according to this.
In the tires example, a good salesman should ask you what type of use do you want to do with.
And later should offer you tires specifically designed to be long lasting and so talk about how many month/years they will last according to your drive style.
At the end you'll discuss about the price.
But if the salesman won't talk about your needs, he'll never arrive to the "price step".
mantain focus on the word "you" and "your".
"Your company needs for ..."
"This product may/will help you to..."
"We deliver your pack at high speed"
"Your pack will arrive to your customers always in time"
In the second sentence we talk from the customer's point of view. He's interested in giving to his clients the best shipment service.
"high speed" doesn't communicate the concrete advantage.
"...arrive ALWAYS IN TIME" does it.
Now it's your turn.Take your product/service and make a list as below.
Then think about what features of your product could be related to customer needs. If you can't find any, you should start thinking of modify or add something to your product!
At last write how these features determine customer's advantages.
After completing the list you should start to focus your communication on "you-sentences" when talking to your customers.
"This high fiber and low carbohydrates bread will help you to mantain a low calories level diet"
"If you're searching for a bread with a low impact on your weight management..."
"You can trust on a product that will garantee you an high protein provision keeping a low carb level" Based on the passage above, How can an agricultural producer shift from a "me-marketing" approach to a "you-marketing" approach to effectively sell their product?
"You-Marketing" against "me-Marketing": pushing product of agricultural (Saffron) producers.
How to turn from a "me-marketing" to a "you-marketing" approach developing your selling skills.
One of the most common negative habits among agricultural producers is to naturally develop a "me-marketing".
Imagine to watch yourself at mirror, all the time.
-using mostly sentences like "we are...", "we produce...", "we sell...". "We produce the best corn in the north of...", "Our apples are considered the tastiest in our country...", "It Is 35 years that Our company is working in oranges market..."
Your customers don't care about you!
They care only about what's good/nice/convenient/useful/tasty/attractive according to their pov and their interests.
In other words, they care only about VALUE.
You really have to put yourself in their shoes if you want to correctly plan your selling strategy.
For example: company stories on sites are boring and ignored by most users.
Why? People have no time. And even less every day.
Everyone is overbusy to manage and filter hundreds of selling messages. Do you really think your family company stories are worth your customer spend their few time?
These storie are "Me-mkt". They talk about your point of view.
This is the main question customers ask when reading or listening something regarding your company.
You have to talk or to write things they're interested about.
It doens't matter your oranges are good according to you.
If your (potential) customers are interested in BIG oranges, you should talk about how much big they are (if they are).
Example. Think you are going to buy snow tires for your car.
1-Think the salesman starts to talk about how good their summer tires are. They're new, they're cheap, they guarantee great road holding...and so on.
Salesman talks for 30 minutes about summer tires but you need snow tires.
2-think your main need is to have a long lasting tire.
You don't need a great road holding because your driving style is quiet. But the salesman talks about how their snow tires are good with sporty driving style, and underlines how good are the materials and how's the tire profile.
Do you think situations 1 and 2 represent a good marketing approach? No way.
The first goal of a skilled salesman is to find customer's needs and to offer a product/service according to this.
In the tires example, a good salesman should ask you what type of use do you want to do with.
And later should offer you tires specifically designed to be long lasting and so talk about how many month/years they will last according to your drive style.
At the end you'll discuss about the price.
But if the salesman won't talk about your needs, he'll never arrive to the "price step".
mantain focus on the word "you" and "your".
"Your company needs for ..."
"This product may/will help you to..."
"We deliver your pack at high speed"
"Your pack will arrive to your customers always in time"
In the second sentence we talk from the customer's point of view. He's interested in giving to his clients the best shipment service.
"high speed" doesn't communicate the concrete advantage.
"...arrive ALWAYS IN TIME" does it.
Now it's your turn.Take your product/service and make a list as below.
Then think about what features of your product could be related to customer needs. If you can't find any, you should start thinking of modify or add something to your product!
At last write how these features determine customer's advantages.
After completing the list you should start to focus your communication on "you-sentences" when talking to your customers.
"This high fiber and low carbohydrates bread will help you to mantain a low calories level diet"
"If you're searching for a bread with a low impact on your weight management..."
"You can trust on a product that will garantee you an high protein provision keeping a low carb level" Based on the passage above, How can an agricultural producer shift from a "me-marketing" approach to a "you-marketing" approach to effectively sell their product?
user
To shift from a "me-marketing" approach to a "you-marketing" approach, agricultural producers should focus on the needs and interests of their customers, rather than just talking about their own products and company. Here are some steps to make this shift:

1. Identify customer needs: Agricultural producers should identify the needs and interests of their customers, such as the desire for healthy, sustainable, and high-quality products.
2. Highlight customer benefits: Instead of just talking about the features of their products, producers should highlight the benefits that their products can bring to customers. For example, instead of saying "our apples are the tastiest in the country," they could say "our apples are not only delicious but also healthy and sustainably grown."
3. Use "you-sentences": Producers should use sentences that start with "you" to focus on the customer's perspective. For example, "You care about the health and well-being of your family, and that's why our products are made with natural ingredients and no added preservatives."
4. Focus on value: Producers should focus on the value that their products can bring to customers, rather than just talking about their company or products. For example, "Our high-fiber and low-carbohydrate bread will help you maintain a healthy diet and weight management."
5. Use storytelling: Producers can use storytelling to connect with their customers and highlight the benefits of their products. For example, "Our family has been farming for three generations, and we understand the importance of sustainable practices for the health of our environment and our customers."
6. Offer solutions: Producers should focus on offering solutions to their customers' problems, rather than just trying to sell their products. For example, "If you're looking for a healthy and sustainable bread option for your family, our product is the perfect choice."

By following these steps, agricultural producers can shift from a "me-marketing" approach to a "you-marketing" approach, which will help them better connect with their customers and effectively sell their products.
assistant
"You-Marketing" against "me-Marketing": pushing product of agricultural (Saffron) producers.
How to turn from a "me-marketing" to a "you-marketing" approach developing your selling skills.
One of the most common negative habits among agricultural producers is to naturally develop a "me-marketing".
Imagine to watch yourself at mirror, all the time.
-using mostly sentences like "we are...", "we produce...", "we sell...". "We produce the best corn in the north of...", "Our apples are considered the tastiest in our country...", "It Is 35 years that Our company is working in oranges market..."
Your customers don't care about you!
They care only about what's good/nice/convenient/useful/tasty/attractive according to their pov and their interests.
In other words, they care only about VALUE.
You really have to put yourself in their shoes if you want to correctly plan your selling strategy.
For example: company stories on sites are boring and ignored by most users.
Why? People have no time. And even less every day.
Everyone is overbusy to manage and filter hundreds of selling messages. Do you really think your family company stories are worth your customer spend their few time?
These storie are "Me-mkt". They talk about your point of view.
This is the main question customers ask when reading or listening something regarding your company.
You have to talk or to write things they're interested about.
It doens't matter your oranges are good according to you.
If your (potential) customers are interested in BIG oranges, you should talk about how much big they are (if they are).
Example. Think you are going to buy snow tires for your car.
1-Think the salesman starts to talk about how good their summer tires are. They're new, they're cheap, they guarantee great road holding...and so on.
Salesman talks for 30 minutes about summer tires but you need snow tires.
2-think your main need is to have a long lasting tire.
You don't need a great road holding because your driving style is quiet. But the salesman talks about how their snow tires are good with sporty driving style, and underlines how good are the materials and how's the tire profile.
Do you think situations 1 and 2 represent a good marketing approach? No way.
The first goal of a skilled salesman is to find customer's needs and to offer a product/service according to this.
In the tires example, a good salesman should ask you what type of use do you want to do with.
And later should offer you tires specifically designed to be long lasting and so talk about how many month/years they will last according to your drive style.
At the end you'll discuss about the price.
But if the salesman won't talk about your needs, he'll never arrive to the "price step".
mantain focus on the word "you" and "your".
"Your company needs for ..."
"This product may/will help you to..."
"We deliver your pack at high speed"
"Your pack will arrive to your customers always in time"
In the second sentence we talk from the customer's point of view. He's interested in giving to his clients the best shipment service.
"high speed" doesn't communicate the concrete advantage.
"...arrive ALWAYS IN TIME" does it.
Now it's your turn.Take your product/service and make a list as below.
Then think about what features of your product could be related to customer needs. If you can't find any, you should start thinking of modify or add something to your product!
At last write how these features determine customer's advantages.
After completing the list you should start to focus your communication on "you-sentences" when talking to your customers.
"This high fiber and low carbohydrates bread will help you to mantain a low calories level diet"
"If you're searching for a bread with a low impact on your weight management..."
"You can trust on a product that will garantee you an high protein provision keeping a low carb level" Based on the passage above, How can an agricultural producer shift from a "me-marketing" approach to a "you-marketing" approach to effectively sell their product?
user
To shift from a "me-marketing" approach to a "you-marketing" approach, an agricultural producer needs to focus on the customer's needs, desires, and value proposition rather than just talking about their own product. This requires a shift from self-centered messaging to customer-centric messaging, emphasizing the benefits and value that the product brings to the customer. Here are some steps to achieve this shift:

1. Understand the customer: Conduct market research to understand the target audience, their needs, preferences, and pain points. This includes demographics, lifestyle, and shopping behavior.
2. Define customer benefits: Identify the key advantages of the product or service that align with the customer's needs and desires. These could be quality, taste, freshness, convenience, sustainability, or other unique selling points.
3. Tailor messaging: Use "you" statements that directly address customer benefits and needs. For example, instead of saying "We produce the best saffron in the region," say "Our saffron will enhance the flavor and color of your dishes, making them more appealing to your family and friends."
4. Focus on value: Emphasize the value proposition of the product in terms of time, cost, or other benefits it provides. For example, instead of saying "We have been in the saffron business for 50 years," say "Our saffron saves you time and effort in the kitchen, allowing you to spend more time with your loved ones."
5. Showcase customer testimonials: Use authentic customer feedback and testimonials to demonstrate the value and satisfaction of the product. This helps build trust and credibility with potential customers.
6. Storytelling: Share relatable stories or experiences that demonstrate how the product improves the customer's life or meets their needs. This could be used in blog posts, social media, or video content.
7. Educate and engage: Provide valuable content that educates the customers about the product, its benefits, and how to use it. This could be through blog posts, recipes, cooking tips, or live Q&A sessions.
8. Be authentic and transparent: Show genuine care for the customer and the community. Be open about practices, challenges, and initiatives that demonstrate commitment to quality, sustainability, and customer satisfaction.

By following these steps, an agricultural producer can shift from a "me-marketing" approach to a "you-marketing" approach, which not only helps in selling their product but also builds a strong connection with customers and fosters brand loyalty.
assistant
"You-Marketing" against "me-Marketing": pushing product of agricultural (Saffron) producers.
How to turn from a "me-marketing" to a "you-marketing" approach developing your selling skills.
One of the most common negative habits among agricultural producers is to naturally develop a "me-marketing".
Imagine to watch yourself at mirror, all the time.
-using mostly sentences like "we are...", "we produce...", "we sell...". "We produce the best corn in the north of...", "Our apples are considered the tastiest in our country...", "It Is 35 years that Our company is working in oranges market..."
Your customers don't care about you!
They care only about what's good/nice/convenient/useful/tasty/attractive according to their pov and their interests.
In other words, they care only about VALUE.
You really have to put yourself in their shoes if you want to correctly plan your selling strategy.
For example: company stories on sites are boring and ignored by most users.
Why? People have no time. And even less every day.
Everyone is overbusy to manage and filter hundreds of selling messages. Do you really think your family company stories are worth your customer spend their few time?
These storie are "Me-mkt". They talk about your point of view.
This is the main question customers ask when reading or listening something regarding your company.
You have to talk or to write things they're interested about.
It doens't matter your oranges are good according to you.
If your (potential) customers are interested in BIG oranges, you should talk about how much big they are (if they are).
Example. Think you are going to buy snow tires for your car.
1-Think the salesman starts to talk about how good their summer tires are. They're new, they're cheap, they guarantee great road holding...and so on.
Salesman talks for 30 minutes about summer tires but you need snow tires.
2-think your main need is to have a long lasting tire.
You don't need a great road holding because your driving style is quiet. But the salesman talks about how their snow tires are good with sporty driving style, and underlines how good are the materials and how's the tire profile.
Do you think situations 1 and 2 represent a good marketing approach? No way.
The first goal of a skilled salesman is to find customer's needs and to offer a product/service according to this.
In the tires example, a good salesman should ask you what type of use do you want to do with.
And later should offer you tires specifically designed to be long lasting and so talk about how many month/years they will last according to your drive style.
At the end you'll discuss about the price.
But if the salesman won't talk about your needs, he'll never arrive to the "price step".
mantain focus on the word "you" and "your".
"Your company needs for ..."
"This product may/will help you to..."
"We deliver your pack at high speed"
"Your pack will arrive to your customers always in time"
In the second sentence we talk from the customer's point of view. He's interested in giving to his clients the best shipment service.
"high speed" doesn't communicate the concrete advantage.
"...arrive ALWAYS IN TIME" does it.
Now it's your turn.Take your product/service and make a list as below.
Then think about what features of your product could be related to customer needs. If you can't find any, you should start thinking of modify or add something to your product!
At last write how these features determine customer's advantages.
After completing the list you should start to focus your communication on "you-sentences" when talking to your customers.
"This high fiber and low carbohydrates bread will help you to mantain a low calories level diet"
"If you're searching for a bread with a low impact on your weight management..."
"You can trust on a product that will garantee you an high protein provision keeping a low carb level" Based on the passage above, How can an agricultural producer shift from a "me-marketing" approach to a "you-marketing" approach to effectively sell their product?
user
To shift from a "me-marketing" approach to a "you-marketing" approach, agricultural producers should focus on the needs and interests of their customers, rather than just talking about their own products and company. Here are some steps to make this shift:

1. Identify customer needs: Agricultural producers should identify the needs and interests of their customers, such as the desire for healthy, sustainable, and high-quality products.
2. Highlight customer benefits: Instead of just talking about the features of their products, producers should highlight the benefits that their products can bring to customers. For example, instead of saying "our apples are the tastiest in the country," they could say "our apples are not only delicious but also healthy and sustainably grown."
3. Use "you-sentences": Producers should use sentences that start with "you" to focus on the customer's perspective. For example, "You care about the health and well-being of your family, and that's why our products are made with natural ingredients and no added preservatives."
4. Focus on value: Producers should focus on the value that their products can bring to customers, rather than just talking about their company or products. For example, "Our high-fiber and low-carbohydrate bread will help you maintain a healthy diet and weight management."
5. Use storytelling: Producers can use storytelling to connect with their customers and highlight the benefits of their products. For example, "Our family has been farming for three generations, and we understand the importance of sustainable practices for the health of our environment and our customers."
6. Offer solutions: Producers should focus on offering solutions to their customers' problems, rather than just trying to sell their products. For example, "If you're looking for a healthy and sustainable bread option for your family, our product is the perfect choice."

By following these steps, agricultural producers can shift from a "me-marketing" approach to a "you-marketing" approach, which will help them better connect with their customers and effectively sell their products.
assistant
<|system|>
 
<|user|>
"You-Marketing" against "me-Marketing": pushing product of agricultural (Saffron) producers.
How to turn from a "me-marketing" to a "you-marketing" approach developing your selling skills.
One of the most common negative habits among agricultural producers is to naturally develop a "me-marketing".
Imagine to watch yourself at mirror, all the time.
-using mostly sentences like "we are...", "we produce...", "we sell...". "We produce the best corn in the north of...", "Our apples are considered the tastiest in our country...", "It Is 35 years that Our company is working in oranges market..."
Your customers don't care about you!
They care only about what's good/nice/convenient/useful/tasty/attractive according to their pov and their interests.
In other words, they care only about VALUE.
You really have to put yourself in their shoes if you want to correctly plan your selling strategy.
For example: company stories on sites are boring and ignored by most users.
Why? People have no time. And even less every day.
Everyone is overbusy to manage and filter hundreds of selling messages. Do you really think your family company stories are worth your customer spend their few time?
These storie are "Me-mkt". They talk about your point of view.
This is the main question customers ask when reading or listening something regarding your company.
You have to talk or to write things they're interested about.
It doens't matter your oranges are good according to you.
If your (potential) customers are interested in BIG oranges, you should talk about how much big they are (if they are).
Example. Think you are going to buy snow tires for your car.
1-Think the salesman starts to talk about how good their summer tires are. They're new, they're cheap, they guarantee great road holding...and so on.
Salesman talks for 30 minutes about summer tires but you need snow tires.
2-think your main need is to have a long lasting tire.
You don't need a great road holding because your driving style is quiet. But the salesman talks about how their snow tires are good with sporty driving style, and underlines how good are the materials and how's the tire profile.
Do you think situations 1 and 2 represent a good marketing approach? No way.
The first goal of a skilled salesman is to find customer's needs and to offer a product/service according to this.
In the tires example, a good salesman should ask you what type of use do you want to do with.
And later should offer you tires specifically designed to be long lasting and so talk about how many month/years they will last according to your drive style.
At the end you'll discuss about the price.
But if the salesman won't talk about your needs, he'll never arrive to the "price step".
mantain focus on the word "you" and "your".
"Your company needs for ..."
"This product may/will help you to..."
"We deliver your pack at high speed"
"Your pack will arrive to your customers always in time"
In the second sentence we talk from the customer's point of view. He's interested in giving to his clients the best shipment service.
"high speed" doesn't communicate the concrete advantage.
"...arrive ALWAYS IN TIME" does it.
Now it's your turn.Take your product/service and make a list as below.
Then think about what features of your product could be related to customer needs. If you can't find any, you should start thinking of modify or add something to your product!
At last write how these features determine customer's advantages.
After completing the list you should start to focus your communication on "you-sentences" when talking to your customers.
"This high fiber and low carbohydrates bread will help you to mantain a low calories level diet"
"If you're searching for a bread with a low impact on your weight management..."
"You can trust on a product that will garantee you an high protein provision keeping a low carb level" Based on the passage above, How can an agricultural producer shift from a "me-marketing" approach to a "you-marketing" approach to effectively sell their product? 
<|assistant|>
An agricultural producer can shift from a "me-marketing" approach to a "you-marketing" approach by focusing on the needs and interests of their customers. They should put themselves in their customers' shoes and think about what features of their product can benefit them. For example, instead of saying how good their corn is, they should highlight that it is the best corn in the north of a specific region that is a high demand. 

Furthermore, they should also focus on what their customers need and tailor their communication accordingly. By using "you-sentences" such as "you can trust on our product to get a high protein provision," they can better communicate the value of their product to their customers. 

Another way to approach "me-marketing" is to avoid talking about the company stories and instead focus on the advantages the product or service offers. Customers are more interested in what they can get from a product rather than the company's history or production process.
An agricultural producer can shift from a "me-marketing" approach to a "you-marketing" approach by focusing on the needs and interests of their customers. They should put themselves in their customers' shoes and think about what their customers are looking for in a product. They should also use language that focuses on the benefits of their product to the customer, rather than just talking about their own company or product. This means using "you" and "your" sentences to communicate the advantages of their product to the customer. By doing this, they can effectively sell their product and build a strong relationship with their customers.
An agricultural producer can shift from a "me-marketing" approach to a "you-marketing" approach by focusing on the needs and interests of their customers. They should put themselves in their customers' shoes and think about what their customers are looking for in a product. They should also use language that focuses on the benefits of their product to the customer, rather than just talking about their own company or product. This means using "you" and "your" sentences to communicate the advantages of their product to the customer. By doing this, they can effectively sell their product and build a strong relationship with their customers.