6.   The Director of Student Recruitment and Head of MarComms are UCL’s lead officers for student 

recruitment marketing policy and practice. The Director of Student Recruitment and Head of 
MarComms are responsible for developing and implementing student recruitment strategies for 
all affiliate, international, undergraduate and graduate recruitment. These strategies and policies 
align with UCL’s wider strategic policies and priorities. 

7.   Staff involved in student recruitment advise prospective students in line with UCL’s student 

recruitment and admissions policies. They are trained and informed of their responsibilities with 
regard to the need for accuracy and consistency of information when communicating with 
enquirers in order to comply with CMA good practice guidelines. 

8.   Student recruitment is undertaken with reference to UCL's Equal Opportunities Policy and to the
UCL Academic Manual