A range of rules have been proposed that would limit “microtargeting,” the
use of highly granular data to target messages to users in the elections context
and beyond.67 Some ideas include regulation that would require that data
brokers specializing in the collection and distribution of user data provide
citizens with the ability to access the dossier compiled about them and opt out
of certain uses.68 Another proposal would require provision of “comprehensive
notices . . . [of] data processing practices” from those engaging in the collection
of voter data.69 If implemented, these rules might be subsequently reinforced by
crafting an exception to CDA 230 that would align the incentives of the
platforms with the enforcement of the law. This would increase the level of

66 See 52 U.S.C. § 30121 and 11 C.F.R. § 110.20.
67 For an overview of some of the proposals around political advertisement microtargeting, see

Rubinstein (2014).
Social_Media_and_Democracy