The early adopters of these products have largely been individual content creators and SMBs.
However, we expect these tools to move upmarket, in terms of both traditional enterprise sales to
larger companies like games studios, and embedded music generation in content creation
platforms via APIs.  
Music Generation
Perhaps the most exciting implication of large models combined with music is the potential for
bedroom producers and other prosumers (including those that lack formal music training) to
create professional-grade music. A few of the key capabilities here will include:

Inpainting: Taking a couple of notes that a producer plays and “filling” out the phrase.
Outpainting: Taking a section of a song and extrapolating what the next few bars might look
like. This is already supported by MusicGen with the “continuation” setting.
Audio to MIDI: Converting audio to MIDI including pitch bend, velocity, and other MIDI
attributes, as available via Spotify’s Basic Pitch product.
The Future of Music_ How Generative AI Is Transforming the Music Industry _ Andreessen Horowitz