Since the release of viral chatbot ChatGPT last November, venture-backed startups like Perplexity have had to toss out parts of the
company-building playbook and embrace new ways of thinking. From fundraising to product development to customer service,
many time-honored practices will seem antiquated in just a few years, says NEA partner Ann Bordetsky: “We’re in the primordial
ooze stage, and things are kind of messy and experimental. But you can see that people are assembling a new approach.”
It won’t be the ﬁrst time a breakthrough technology has prompted profound changes in how great companies are built. Along with
inventing the PC, founders like Steve Jobs and Bill Gates invented new rules for making, marketing, and selling complex digital
technology. So did Amazon, Yahoo and countless Internet startups in the 1990s, Facebook and other social networking companies in
the wake of the smartphone, and Salesforce, Box, and other SaaS providers courtesy of the cloud.
4 Trends for AI Startups and Generative AI Companies