By the end of the session, Vistra had developed 
a strategy to develop a series of AI solutions that 
could capture $250-$300 million in potential 
EBITDA while helping the company achieve its  
2030 emissions-reductions goals. 

Codeveloping the AI 
While the analysis looked promising, proving it in 
the field was what mattered. “If our plant managers 
aren’t bought in, then things don’t happen,” 
explained Barry Boswell, Vistra’s executive vice 
president of power-generation operations. “So, we 
said, ‘Let’s pick a leader who is knowledgeable and 
skeptical, because if we can win them over, we can 
get everyone.’”
an-ai-power-play-fueling-the-next-wave-of-innovation-in-the-energy-sector-may-2022