To understand how organizations are prioritizing their data 
initiatives, we aggregated all data and AI products on the 
Databricks Lakehouse and categorized them into four 
core markets: BI, data governance and security, DS/ML, 
and data integration. Our data set confirms that BI tools 
are more widely adopted across organizations relative to 
more nascent categories — and they continue to grow, 
with a 66% YoY increase in adoption. This aligns with the 
broader trend of more organizations performing data 
warehousing on a Lakehouse, covered in the next section, 
Views from the Lakehouse.   

Data integration is the 
fastest-growing market,  

with 117% YoY growth

While BI is often where organizations start their data 
journey, companies are increasingly looking at more 
advanced data and AI use cases.  

DEMAND FOR DATA INTEGRATION PRODUCTS  
IS GROWING FAST
2023 state of ai databrick