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Student Recruitment 

  Guiding Principles  

Student recruitment represents the first stage in the UCL student journey. The experience at this 
stage will set students’ perceptions of UCL and will have a significant impact on their decision to 
apply to, and ultimately accept an offer of admission to UCL. 

 
1.  UCL aligns its student recruitment processes to Key Enabler 6 in its strategic plan, UCL-2034, 
via its central Student Recruitment and MarComms teams working in the Communications and 
Marketing (CAM) Division. The activities set out in this chapter are focused on delivering 
successful outcomes following the programme development activity set out in Chapter 7, 
Programme and Module Approval and Amendment Framework. 

2.   Activity within the CAM team encompasses: international and UK recruitment, affiliate 

recruitment, prospective student recruitment communications, plus digital marketing and market 
research to support recruitment in all segments.
UCL Academic Manual