The idea of Hösėg is simple : when you buy a jacket , you give another one to a child in the Peruvian highlands , according to Juan Carlos Sznak , one of the promotors of the iniitiative :
Hösėg jupan amuyupax qhan amuykayawa , kasaka ukat chumpa alatanakax Perú uksan jakasir wawanakar churañatakiwaaka amuyux Juan Carlos Sznak , jupan amuyupawa :