Given the text: “Starbucks does not owe it’s success to the superiority of it’s coffee […] as much as it relies on it’s aesthetic experience.” (Grazian, 179) An aesthetic experience that has caused brand recognition worldwide, while changing the historic significance of the coffeehouse into the commercial “coffee shop” that can be observed through customer interactions. But while the company has brought a familiar coffee shop experience to the world, consumers of the Starbucks brand are joined together in conspicuous consumption and isolation.
Essay Coffee Is Spilling Everywhere?
Reasoning question: How does Starbucks' focus on creating an aesthetic experience rather than the quality of its coffee impact the way consumers perceive the brand?
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Starbucks' focus on creating an aesthetic experience rather than the quality of its coffee has a significant impact on the way consumers perceive the brand. As stated in the text, Starbucks' success is "not owed to the superiority of its coffee" (Grazian, 179), but rather its reliance on creating an aesthetically pleasing experience for its customers. This focus on aesthetics has allowed Starbucks to create a worldwide brand recognition and shape consumer perceptions of coffee shops.

At the same time, the focus on aesthetics has brought about a commercialization of the coffee shop experience. The historic significance of the coffeehouse has been transformed into the modern "coffee shop" where customer interactions occur. This transformation is notable as it indicates the changes in society and how the coffee shop experience has evolved.

However, while Starbucks has brought a familiar coffee shop experience to the world, consumers of the Starbucks brand are often viewed as engaging in conspicuous consumption and isolation. This is due to the fact that Starbucks has become a commodity, rather than a place to relax and interact with others. As the text states, consumers are brought together in isolation through the conspicuous consumption of the Starbucks brand.

Overall, Starbucks' focus on creating an aesthetic experience rather than the quality of its coffee has had a profound impact on consumer perception of the brand. The company may not owe its success to the superiority of its coffee, but rather its ability to create an aesthetically pleasing atmosphere that has shaped consumer expectations of coffee shops.
assistant
Given the text: “Starbucks does not owe it’s success to the superiority of it’s coffee […] as much as it relies on it’s aesthetic experience.” (Grazian, 179) An aesthetic experience that has caused brand recognition worldwide, while changing the historic significance of the coffeehouse into the commercial “coffee shop” that can be observed through customer interactions. But while the company has brought a familiar coffee shop experience to the world, consumers of the Starbucks brand are joined together in conspicuous consumption and isolation.
Essay Coffee Is Spilling Everywhere?
Reasoning question: How does Starbucks' focus on creating an aesthetic experience rather than the quality of its coffee impact the way consumers perceive the brand?
user
The focus on creating an aesthetic experience is a major factor in the way consumers perceive the Starbucks brand. While coffee is the product that Starbucks sells, its success does not solely rely on the quality of the coffee. Instead, Starbucks has been able to establish its brand recognition worldwide through the creation of a unique aesthetic experience, which has changed the role of traditional coffeehouses into commercial coffee shops.

By focusing on aesthetics, Starbucks has been able to create an environment that is visually appealing and welcoming. The company has crafted a distinctive atmosphere that has become synonymous with the brand, and customers often visit Starbucks for the experience as much as the coffee. This has enabled the company to attract customers who are looking for a relaxing or stylish environment to enjoy coffee, rather than just a quick caffeine fix.

However, the emphasis on aesthetics has also led to conspicuous consumption and isolation. Consumers who purchase Starbucks products are often seen as a part of a select group, united by their shared love of the brand. This has led some critics to argue that Starbucks perpetuates social inequality by catering only to those who can afford its products, and by creating a culture of isolation and exclusivity.

In conclusion, the focus on aesthetics has had a significant impact on the way consumers perceive the Starbucks brand. While quality coffee is important, the unique atmosphere created by Starbucks has made it a leading brand in the coffee industry. However, this focus on aesthetics has also led to critics accusing Starbucks of perpetuating inequality and creating a culture of exclusivity.
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