Half of this has to do with unsuccessful planning and scaling, and the other half has to do with the cloud being a blanket statement covering many different feature sets. The whys and hows aren't necessary; we can all agree that there is a significant advantage to cloud software and that STC should work to get their products into a cloud environment. Misconception No. Misconception No. Misconception No.
the cloud is a billboard statement declaring a gold rainforest.
( z0 state :ARG0-of ( z1 declare :ARG1 ( z2 rainforest :mod ( z3 gold ) ) ) :ARG1 ( z4 cloud ) :mod ( z5 billboard ) )
(z0 / state-01
    :ARG0-of (z1 / declare-02
                 :ARG1 (z2 / rainforest
                           :mod (z3 / gold)))
    :ARG1 (z4 / cloud)
    :mod (z5 / billboard))
the cloud is a billboard statement declaring a gold rainforest .
z0 :mod z5
z0 :ARG1 z4
z0 :ARG0-of z1
z2 :mod z3
z1 :ARG1 z2