Seven shares jumped as much as 10.6% to their highest level since May 31, 2019 in early trade, while the broader market (.AXJO) was up 0.9%. Seven separately reported a 26.5% jump in underlying profit for the six months to end-December, helped by strong performance in its advertising market. Neither Google nor Seven West Media mentioned how much the deal was worth. We have held the line and held it strongly." A Google spokesman also declined to comment.
Microsoft controls the ad-industry bidding for the google-related platforms.
( z0 control :ARG0 ( z1 company :name ( z2 name :op "Microsoft" ) ) :ARG1 ( z3 industry :ARG0-of ( z4 advertise ) :ARG0-of ( z5 bid :ARG2 ( z6 platform :ARG1-of ( z7 relate :ARG2 ( z8 company :name ( z9 name :op "Google" ) ) ) ) ) ) )
(z0 / control-01
    :ARG0 (z1 / company
              :name (z2 / name
                        :op1 "Microsoft"))
    :ARG1 (z3 / industry
              :ARG0-of (z4 / advertise-01)
              :ARG0-of (z5 / bid-01
                           :ARG2 (z6 / platform
                                     :ARG1-of (z7 / relate-01
                                                  :ARG2 (z8 / company
                                                            :name (z9 / name
                                                                      :op1 "Google")))))))
Microsoft controls the ad - industry bidding for the google - related platforms .
z1 :name z2
z2 :op1 1
z0 :ARG0 z1
z3 :ARG0-of z4
z0 :ARG1 z3
z3 :ARG0-of z5
z8 :name z9
z9 :op1 0
z7 :ARG2 z8
z6 :ARG1-of z7
z5 :ARG2 z6