Half of this has to do with unsuccessful planning and scaling, and the other half has to do with the cloud being a blanket statement covering many different feature sets. The whys and hows aren't necessary; we can all agree that there is a significant advantage to cloud software and that STC should work to get their products into a cloud environment. Misconception No. Misconception No. Misconception No.
The cloud cannot be attributed to technical efforts.
( z0 possible :ARG1 ( z1 attribute :ARG1 ( z2 cloud ) :ARG2 ( z3 effort :mod ( z4 technical ) ) ) :polarity - )
(z0 / possible-01
    :ARG1 (z1 / attribute-01
              :ARG1 (z2 / cloud)
              :ARG2 (z3 / effort-01
                        :mod (z4 / technical)))
    :polarity -)
The cloud cannot be attributed to technical efforts .
z0 :polarity 0
z0 :ARG1 z1
z1 :ARG1 z2
z3 :mod z4
z1 :ARG2 z3