The company also said its marketing team helped the Instagram account become so big and attributed much of Gutman's line's success to the company. The company states that Gutman began using her name on TikTok in 2019, posting videos that it claims "did not properly represent" her brand. According to JLM Couture, the account "belongs to JLM, it was never Gutman's account." The matter will be heard in the Southern District of New York on Jan. 29. "To be clear, at no time did Joe Murphy ever bully Ms. Gutman in regard to the brands Instagram account or the Hayley Paige trademark  or any other matter."
The company also made its own smart move to become another big account.
( z0 move :ARG0 ( z1 company ) :ARG1 ( z2 become :ARG1 z1 :ARG2 ( z3 account :mod ( z4 big ) :mod ( z5 another ) ) ) :ARG1-of ( z6 smart ) :mod ( z7 also ) )
(z0 / move-02
    :ARG0 (z1 / company)
    :ARG1 (z2 / become-01
              :ARG1 z1
              :ARG2 (z3 / account
                        :mod (z4 / big)
                        :mod (z5 / another)))
    :ARG1-of (z6 / smart-06)
    :mod (z7 / also))
The company also made its own smart move to become another big account .
z0 :ARG1-of z6
z0 :mod z7
z0 :ARG0 z1
z0 :ARG1 z2
z2 :ARG1 z1
z3 :mod z4
z3 :mod z5
z2 :ARG2 z3