We are not going to trying to hammer this into people.' We intend stopping our membership.' It is no more, or no less. History is history  you will lose members and waste money. It is in no way about shaming anybody.
We are going to hammer people.
( z0 hammer :ARG0 ( z1 we ) :ARG1 ( z2 person ) )
(z0 / hammer-02
    :ARG0 (z1 / we)
    :ARG1 (z2 / person))
We are going to hammer people .
z0 :ARG0 z1
z0 :ARG1 z2