The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Older users and younger users will become close to a 50/50 split in terms of usage.
( z1 become :ARG1 ( z2 and :op ( z3 person :ARG0-of ( z4 use ) :ARG1-of ( z5 have-degree :ARG2 ( z6 old ) :ARG3 ( z7 more ) ) ) :op ( z8 person :ARG0-of ( z9 use ) :ARG1-of ( z10 have-degree :ARG2 ( z11 young ) :ARG3 ( z12 more ) ) ) ) )