How to know your audience<br>Use words and phrases your audience understands. Instead of using an acronym or technical jargon, use a relevant word or phrase that provides the same meaning. For example, business people like to use sme's (pronounced like " smees ") to describe a person who is a subject matter expert.
Your audience doesn't understand many words.
( z1 understand :polarity - :ARG0 ( z2 audience :poss ( z3 you ) ) :ARG1 ( z4 word :quant ( z5 many ) ) )