The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Snapchat has no core audience.
( z1 audience :ARG1-of ( z2 core :polarity - ) :domain ( z3 publication :name ( z4 name :op "Snapchat" ) ) )