The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Because older users have more money to spend, they will help expand Snapchat's advertising potential.
( z1 help :ARG0 ( z2 person :ARG0-of ( z3 use ) :ARG1-of ( z4 have-degree :ARG2 ( z5 old ) :ARG3 ( z6 more ) ) ) :ARG1 ( z7 expand :ARG0 z2 :ARG1 ( z8 potential :mod ( z9 advertise :ARG0 ( z10 company :name ( z11 name :op "Snapchat" ) ) ) ) ) :ARG1-of ( z12 cause :ARG0 ( z13 have :ARG0 z2 :ARG1 ( z14 money :quant ( z15 more ) :ARG3-of ( z16 spend :ARG0 z2 ) ) ) ) )