The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Older users will not understand Snapchat's interface.
( z1 understand :polarity - :ARG0 ( z2 person :ARG0-of ( z3 use ) :ARG1-of ( z4 have-degree :ARG2 ( z5 old ) :ARG3 ( z6 more ) ) ) :ARG1 ( z7 interface :poss ( z8 publication :name ( z9 name :op "Snapchat" ) ) ) )