How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
The press release should be convincing to your particular audience.
( z1 likely :ARG1 ( z2 convince :ARG0 ( z3 release :ARG0 ( z4 press ) ) :ARG1 ( z5 audience :mod ( z6 particular ) :poss ( z7 you ) ) ) )