-How does a bank known for catering to wealthy baby boomers win over the next generation of potential high earners? In the case of First Republic Bank, it's by offering them student loan refinancing at very favorable rates and then pairing them with millennial-aged relationship managers who might someday help them buy that first home or finance a business expansion.
First Republic Bank does not offer student loan refinancing to baby boomers.
We know that the bank offers student loan financing to millennials to help attract them to the bank. We also know they have a good amount of wealthy baby boomers, who potentially would not need help with student loans if they did go back to college and took out loans for some reason. But it does not specify whether the student loan financing is only available to people of a certain age.
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