The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Last year Snapchat's revenue decreased by 10%.
( z1 decrease :ARG1 ( z2 revenue :poss ( z3 company :name ( z4 name :op "Snapchat" ) ) ) :ARG2 ( z5 percentage-entity :value 10 ) :time ( z6 year :mod ( z7 last ) ) )