The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Snapchat will fail unless they age gate their platform. 
( z1 fail :ARG1 ( z2 company :name ( z3 name :op "Snapchat" ) ) :condition ( z4 gate :polarity - :ARG0 z2 :ARG1 ( z5 platform :poss z2 ) :ARG2 ( z6 age ) ) )