The owners of Phinda, the South African-based Conservation Corporation, could not have paid for a better advertisement for their philosophy of wildlife conservation: a people-based approach to conservation, which is slowly gaining ground in Africa as game reserves come under ever greater threat from hungry, poor and angry local populations.
The owners of Phinda paid local communities to advertise for their campaign to stop poaching.
They got free advertisement.
( z1 pay :ARG0 ( z2 person :ARG0-of ( z3 own :ARG1 ( z4 city :name ( z5 name :op "Phinda" ) ) ) ) :ARG2 ( z6 community :ARG1-of ( z7 local ) ) :ARG3 ( z8 advertise :ARG0 z6 :ARG1 ( z9 campaign :ARG0 z6 :ARG1 ( z10 stop :ARG0 z6 :ARG1 ( z11 popple ) ) ) ) )