The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
People will stop using Snapchat after they turn 25.
( z1 stop :ARG0 ( z2 person ) :ARG1 ( z3 use :ARG0 z2 :ARG1 ( z4 product :name ( z5 name :op "Snapchat" ) ) ) :time ( z6 after :op ( z7 turn :ARG1 z2 :ARG2 ( z8 temporal-quantity :quant 25 :unit ( z9 year ) ) ) ) )