How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
The document's goal is to convince your target demographic to not engage.
( z1 have-purpose :ARG1 ( z2 document ) :ARG2 ( z3 convince :ARG0 z2 :ARG1 ( z4 demography :ARG1-of ( z5 target :ARG0 ( z6 you ) ) ) :ARG2 ( z7 engage :polarity - :ARG0 z4 ) ) )