How to know your audience<br>Use words and phrases your audience understands. Instead of using an acronym or technical jargon, use a relevant word or phrase that provides the same meaning. For example, business people like to use sme's (pronounced like " smees ") to describe a person who is a subject matter expert.
To get to know your audience use sign language that your audience understands.
( z1 use :ARG0 ( z2 you ) :ARG1 ( z3 language :mod ( z4 sign ) :ARG1-of ( z5 understand :ARG0 ( z6 audience :poss z2 ) ) ) :purpose ( z7 know :ARG0 z2 :ARG1 z6 ) )