The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Older users will help to expand Snapchat and drive it to success.
( z1 help :ARG0 ( z2 person :ARG0-of ( z3 use ) :ARG1-of ( z4 have-degree :ARG2 ( z5 old ) :ARG3 ( z6 more ) ) ) :ARG1 ( z7 and :op ( z8 expand :ARG0 z2 :ARG1 ( z9 publication :name ( z10 name :op "Snapchat" ) ) ) :op ( z11 drive :ARG0 z2 :ARG1 z9 :ARG2 ( z12 succeed :ARG0 z9 ) ) ) )