The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Snapchat makes a profit of $1 billion a year.
( z1 profit :ARG0 ( z2 company :name ( z3 name :op "Snapchat" ) ) :ARG1 ( z4 rate-entity :ARG1 ( z5 monetary-quantity :quant 1000000000 :unit ( z6 dollar ) ) :ARG2 ( z7 temporal-quantity :quant 1 :unit ( z8 year ) ) ) )