How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
The press release involves brainstorming and targeting a particular audience.
( z1 involve :ARG1 ( z2 and :op ( z3 brainstorm ) :op ( z4 target :ARG1 ( z5 audience :mod ( z6 particular ) ) ) ) :ARG2 ( z7 release :ARG0 ( z8 press ) ) )