The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Snapchat's demographic is not old adults.
( z1 adult :polarity - :mod ( z2 old ) :domain ( z3 demography :poss ( z4 company :name ( z5 name :op "Snapchat" ) ) ) )