The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Older users will cause Snapchat's core audience to leave.
( z1 cause :ARG0 ( z2 use :ARG0 ( z3 person :ARG1-of ( z4 have-degree :ARG2 ( z5 old ) :ARG3 ( z6 more ) ) ) ) :ARG1 ( z7 leave :ARG0 ( z8 audience :ARG1-of ( z9 core :ARG2 ( z10 publication :name ( z11 name :op "Snapchat" ) ) ) ) ) )