The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Older users won't like that Snapchat is primarily used by younger users.
( z1 dislike :ARG0 ( z2 person :ARG0-of ( z3 use ) :ARG1-of ( z4 have-degree :ARG2 ( z5 old ) :ARG3 ( z6 more ) ) ) :ARG1 ( z7 use :ARG0 ( z8 person :ARG0-of ( z9 use :ARG1 ( z10 product :name ( z11 name :op "Snapchat" ) ) ) :ARG1-of ( z12 have-degree :ARG2 ( z13 young ) :ARG3 ( z14 more ) ) ) :ARG1 z10 :mod ( z15 primary ) ) )