How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
A press release is a form of advertising.
( z1 advertise :mod ( z2 form :domain ( z3 release :ARG0 ( z4 press ) ) ) )