How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
The document's goal is to convince your target demographic to not engage with your website and instead buy tickets.
( z1 have-purpose :ARG1 ( z2 document ) :ARG2 ( z3 convince :ARG0 z2 :ARG1 ( z4 demography :ARG1-of ( z5 target ) :poss ( z6 you ) ) :ARG2 ( z7 and :op ( z8 engage :polarity - :ARG1 z4 :ARG2 ( z9 website :poss z6 ) ) :op ( z10 buy :polarity - :ARG0 z4 :ARG1 ( z11 ticket ) :ARG1-of ( z12 instead-of :ARG2 z8 ) ) ) ) )