The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Snapchat's core audience is 18-24
( z1 audience :mod ( z2 core ) :poss ( z3 company :name ( z4 name :op "Snapchat" ) ) :quant ( z5 between :op 18 :op 24 ) )