How to know your audience<br>Use words and phrases your audience understands. Instead of using an acronym or technical jargon, use a relevant word or phrase that provides the same meaning. For example, business people like to use sme's (pronounced like " smees ") to describe a person who is a subject matter expert.
Relevant words and phrases are hard to come by.
( z1 hard :ARG1 ( z2 come :ARG1 ( z3 and :op ( z4 word :ARG1-of ( z5 relevant ) ) :op ( z6 phrase :ARG1-of z5 ) ) ) )