The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.
Snapchat will become a platform dominated by older users.
( z1 become :ARG1 ( z2 publication :name ( z3 name :op "Snapchat" ) ) :ARG2 ( z4 platform :ARG1-of ( z5 dominate :ARG0 ( z6 person :ARG0-of ( z7 use ) :ARG1-of ( z8 have-degree :ARG2 ( z9 old ) :ARG3 ( z10 more ) ) ) ) ) )