How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
The press release should be tailored to a particular audience.
( z1 recommend :ARG1 ( z2 tailor :ARG1 ( z3 release :ARG0 ( z4 press ) ) :ARG2 ( z5 audience :mod ( z6 particular ) ) ) )