A comparison of online search engine autocompletion in Google and Baidu
<|reference_start|>A comparison of online search engine autocompletion in Google and Baidu: Warning: This paper contains content that may be offensive or upsetting. Online search engine auto-completions make it faster for users to search and access information. However, they also have the potential to reinforce and promote stereotypes and negative opinions about a variety of social groups. We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries, and we highlight a concerning presence of negative suggestions across all social groups. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies.<|reference_end|>
@article{liu2024a,
    title={A comparison of online search engine autocompletion in Google and Baidu},
    author={Geng Liu, Pietro Pinoli, Stefano Ceri, Francesco Pierri},
    journal={arXiv preprint arXiv:2405.01917},
    year={2024},
    archivePrefix={arXiv},
    eprint={2405.01917},
    primaryClass={cs.CY}
}