How Spammers and Scammers Leverage AI-Generated Images on Facebook for Audience Growth
<|reference_start|>How Spammers and Scammers Leverage AI-Generated Images on Facebook for Audience Growth: Much of the research and discourse on risks from artificial intelligence (AI) image generators, such as DALL-E and Midjourney, has centered around whether they could be used to inject false information into political discourse. We show that spammers and scammers - seemingly motivated by profit or clout, not ideology - are already using AI-generated images to gain significant traction on Facebook. At times, the Facebook Feed is recommending unlabeled AI-generated images to users who neither follow the Pages posting the images nor realize that the images are AI-generated, highlighting the need for improved transparency and provenance standards as AI models proliferate.<|reference_end|>
@article{diresta2024how,
    title={How Spammers and Scammers Leverage AI-Generated Images on Facebook for
  Audience Growth},
    author={Renee DiResta, Josh A. Goldstein},
    journal={arXiv preprint arXiv:2403.12838},
    year={2024},
    archivePrefix={arXiv},
    eprint={2403.12838},
    primaryClass={cs.CY}
}