Auto-bidding and Auctions in Online Advertising: A Survey
<|reference_start|>Auto-bidding and Auctions in Online Advertising: A Survey: In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.<|reference_end|>
@article{aggarwal2024auto-bidding,
    title={Auto-bidding and Auctions in Online Advertising: A Survey},
    author={Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro,
  Kshipra Bhawalkar, Yuan Deng, Zhe Feng, Gagan Goel, Christopher Liaw, Haihao
  Lu, Mohammad Mahdian, Jieming Mao, Aranyak Mehta, Vahab Mirrokni, Renato Paes
  Leme, Andres Perlroth, Georgios Piliouras, Jon Schneider, Ariel Schvartzman,
  Balasubramanian Sivan, Kelly Spendlove, Yifeng Teng, Di Wang, Hanrui Zhang,
  Mingfei Zhao, Wennan Zhu, and Song Zuo},
    journal={arXiv preprint arXiv:2408.07685},
    year={2024},
    archivePrefix={arXiv},
    eprint={2408.07685},
    primaryClass={cs.GT}
}