Personalizing Smart Home Privacy Protection With Individuals' Regulatory Focus: Would You Preserve or Enhance Your Information Privacy?
<|reference_start|>Personalizing Smart Home Privacy Protection With Individuals' Regulatory Focus: Would You Preserve or Enhance Your Information Privacy?: In this study, we explore the effectiveness of persuasive messages endorsing the adoption of a privacy protection technology (IoT Inspector) tailored to individuals' regulatory focus (promotion or prevention). We explore if and how regulatory fit (i.e., tuning the goal-pursuit mechanism to individuals' internal regulatory focus) can increase persuasion and adoption. We conducted a between-subject experiment (N = 236) presenting participants with the IoT Inspector in gain ("Privacy Enhancing Technology" -- PET) or loss ("Privacy Preserving Technology" -- PPT) framing. Results show that the effect of regulatory fit on adoption is mediated by trust and privacy calculus processes: prevention-focused users who read the PPT message trust the tool more. Furthermore, privacy calculus favors using the tool when promotion-focused individuals read the PET message. We discuss the contribution of understanding the cognitive mechanisms behind regulatory fit in privacy decision-making to support privacy protection.<|reference_end|>
@article{anaraky2024personalizing,
    title={Personalizing Smart Home Privacy Protection With Individuals' Regulatory
  Focus: Would You Preserve or Enhance Your Information Privacy?},
    author={Reza Ghaiumy Anaraky, Yao Li, Hichang Cho, Danny Yuxing Huang,
  Kaileigh A. Byrne, Bart Knijnenburg, Oded Nov},
    journal={ACM Conference on Human Factors in Computing Systems (CHI2024)},
    year={2024},
    doi={10.1145/3613904.3642640},
    archivePrefix={arXiv},
    eprint={2402.17838},
    primaryClass={cs.HC}
}