Any app made well and affective for the needs of the many should be free of limited access and ability, to help them actually acjhieve the goals they have set, like limit 3-5 habits to track...Go PREMIUM and you go for as many goals as you want, hhhmmmm, anyone catching the psychological aspect of limiting a person by a marketing suggestion? It's cool, the app functioms as it should, i t is us as humans that need to work... GodSpeed