I'm kind of a geek....I like planners. I used to try out lots of different physical planners, then switched to trying out lots of planner apps. This is my current favorite. I love that it integrates with my calendars and that I can put specific times on my to-do tasks if I want....makes it so I can look at their calendar view and see all of my meetings AND my tasks based on when I'm planning to do them. I like being able to quickly schedule tasks, snooze tasks, schedule recurring tasks, etc.