caption: THERE'S GOLD IN THEM THAR CRISPS: John Baxter and Ricky Watts from KP Snacks launch McCoy's Crisps' brand new national 'Dig For Gold' campaign. Ten golden crisps, each worth a tasty £10,000, will be hidden in ten random packs of McCoy's, the best-selling ridged crisp in Northern Ireland, between now and July 31. In addition to people winning a very tasty amount of money, charities across the UK will benefit as the retailers that sell the winning golden crisp bags will each donate £1,000 to a charity of their choice. The golden crisps can be found in 'Dig For Gold' branded packs of McCoy's Flame Grilled Steak, Salt & Vinegar, Cheddar and Onion, Mexican Chilli, Sizzling King Prawn, Thai Sweet Chicken along with McCoy's Chips Salt and Vinegar and Curry Sauce.