we will continue to leverage our ship-from-store capabilities and build on the early success of our new buy online , pick-up in store initiative . our grassroots approach to brand-building - locally led by our stores , enables us to connect with and uniquely understand our guest . in fiscal 2018 , we continued to hold our marquee events including our annual seawheeze half marathon in vancouver , the ghost race in 12 cities in north america , the sweatlife festival in london , and unroll china events across multiple cities . we are also particularly pleased with our brand activations this year including our 20th birthday celebration , our donations to local community-based organizations via our here to be program , including on international day of yoga , and our announcement of 100 % pay equity which closely followed international women 's day . 19 we look forward to continuing this strong momentum into fiscal 2019 fueled by product innovations , new store openings , remodels , and further enhancements to our e-commerce sites and supply chain . financial highlights the summary below provides both gaap and non-gaap financial measures . the adjusted financial measures for fiscal 2018 and 2017 exclude the amounts recognized in connection with u.s. tax reform , taxes on the repatriation of foreign earnings , and the restructuring of our ivivva operations and its related tax effects . for the fiscal year ended february 3 , 2019 , compared to the fiscal year ended january 28 , 2018 : net revenue increased 24 % to $ 3.3 billion . on a constant dollar basis , net revenue increased 25 % . excluding net revenue from the 53rd week of fiscal 2018 , total comparable sales , which includes comparable store sales and direct to consumer , increased 18 % . on a constant dollar basis , total comparable sales increased 18 % . – comparable store sales increase d 7 % , or increased 8 % on a constant dollar basis . – direct to consumer net revenue increased 45 % , or increased 46 % on a constant dollar basis . gross profit increased 30 % to $ 1.8 billion . it increased 29 % compared to adjusted gross profit in fiscal 2017 . gross margin increased 240 basis points to 55.2 % . it increased 210 basis points compared to adjusted gross margin in fiscal 2017 . income from operations increased 55 % to $ 705.8 million . it increased 40 % compared to adjusted income from operations in fiscal 2017 . operating margin increased 430 basis points to 21.5 % . it increase d 250 basis points compared to adjusted operating margin in fiscal 2017 . income tax expense increased 15 % to $ 231.4 million . our effective tax rate for fiscal 2018 was 32.4 % compared to 43.8 % for fiscal 2017 . the adjusted effective tax rate was 28.0 % compared to 30.5 % for fiscal 2017 . diluted earnings per share were $ 3.61 for fiscal 2018 compared to $ 1.90 in fiscal 2017 . adjusted diluted earnings per share were $ 3.84 compared to $ 2.59 for fiscal 2017 . refer to the non-gaap reconciliation tables contained in the `` non-gaap financial measures `` section of this `` item 7. management 's discussion and analysis of financial condition and results of operations `` for reconciliations between constant dollar changes in net revenue , total comparable sales , comparable store sales , and direct to consumer net revenue , and adjusted gross profit , gross margin , income from operations , operating margin , income tax expense , effective tax rates , and diluted earnings per share , and the most directly comparable measures calculated in accordance with gaap . general net revenue is comprised of company-operated store sales , direct to consumer sales through www.lululemon.com , other country and region specific websites , and mobile apps , including mobile apps on in-store devices that allow demand to be fulfilled via our distribution centers , and other net revenue , which includes outlet sales , sales from temporary locations , sales to wholesale accounts , showroom sales , license and supply arrangement net revenue which consists of royalties as well as sales of our products to licensees , and warehouse sales . cost of goods sold includes the cost of purchased merchandise , including freight , duty , and nonrefundable taxes incurred in delivering the goods to our distribution centers . it also includes occupancy costs and depreciation expense for our company-operated store locations , all costs incurred in operating our distribution centers and production , design , distribution , and merchandise departments , hemming , shrink , and inventory provision expense . the primary drivers of the costs of individual products are the costs of raw materials and labor in the countries where we source our merchandise . selling , general and administrative expenses consist of all operating costs not otherwise included in cost of goods sold or asset impairment and restructuring costs . we expect selling , general and administrative expenses to increase in fiscal 2019 as we incur additional operating expenses to support our store and direct to consumer growth , while also making strategic investments to support the long term growth of the business . asset impairment and restructuring costs consist of the lease termination , impairment of property and equipment , employee related costs , and other restructuring costs recognized in connection with the restructuring of our ivivva operations . income tax expense depends on the statutory tax rates in the countries where we sell our products and the proportion of taxable income earned in those jurisdictions . to the extent the relative proportion of taxable income in the jurisdictions fluctuates , or the tax legislation in the respective jurisdictions changes , so will our effective tax rate . story_separator_special_tag on a constant dollar basis , assuming the average exchange rates in fiscal 2017 remained constant with the average exchange rates in fiscal 2016 , net revenue increased $ 290.6 million , or 12 % . the increase in net revenue was primarily due to net revenue generated by new company-operated stores as well as increased direct to consumer net revenue . total comparable sales , which includes comparable store sales and direct to consumer , increased 7 % in fiscal 2017 compared to fiscal 2016 . total comparable sales increased 7 % on a constant dollar basis . our net revenue on a segment basis for fiscal 2017 and fiscal 2016 is summarized below . net revenue is expressed in dollar amounts . the percentages are presented as a percentage of total net revenue . replace_table_token_12_th company-operated stores . net revenue from our company-operated stores segment increase d $ 132.7 million , or 8 % , to $ 1.8 billion in fiscal 2017 from $ 1.7 billion in fiscal 2016 . the following contributed to the increase in net revenue from our company-operated stores segment : 25 net revenue from company-operated stores we opened or significantly expanded subsequent to january 29 , 2017 , and are therefore not included in comparable store sales , increased net revenue by $ 146.5 million . during fiscal 2017 we opened 46 net new lululemon branded company-operated stores , including 30 stores in north america , 14 stores in asia pacific , and two stores in europe . a comparable store sales increase of 1 % in fiscal 2017 compared to fiscal 2016 resulted in a $ 12.8 million increase to net revenue . comparable store sales increased 1 % , or $ 5.4 million on a constant dollar basis . the increase in comparable store sales was primarily a result of improved conversion rates and increased dollar value per transaction . this was partially offset by a decrease in store traffic , due in part to shifting retail traffic trends from in-store to online . these increases in net revenue were partially offset by the closure of 48 of our ivivva branded company-operated stores as part of the restructuring of our ivivva operations . these closures reduced our fiscal 2017 net revenue from company-operated stores by $ 26.6 million compared to fiscal 2016. direct to consumer . net revenue from our direct to consumer segment increased $ 124.3 million , or 27 % , to $ 577.6 million in fiscal 2017 from $ 453.3 million in fiscal 2016 . direct to consumer net revenue increased 27 % on a constant dollar basis . the increase in net revenue from our direct to consumer segment was primarily the result of increased traffic on our e-commerce websites , improved conversion rates , and increased dollar value per transaction . during the second quarter of fiscal 2017 , we held online warehouse sales in the united states and canada which generated net revenue of $ 12.3 million . we did not hold any online warehouse sales during fiscal 2016. excluding the impact of the online warehouse sales , direct to consumer net revenue increased 25 % . other . net revenue from our other segment increased $ 47.8 million , or 26 % , to $ 234.5 million in fiscal 2017 from $ 186.7 million in fiscal 2016 . this increase was primarily the result of an increase in the number of outlets , increased net revenue at existing outlets , and an increase in the number of temporary locations . the increase in net revenue from our other segment was partially offset by lower net revenue from showrooms , primarily due to a decrease in the number of showrooms open during fiscal 2017 compared to fiscal 2016. gross profit gross profit increased $ 199.2 million , or 17 % , to $ 1.4 billion in fiscal 2017 from $ 1.2 billion in fiscal 2016 . gross profit as a percentage of net revenue , or gross margin , increase d 160 basis points , to 52.8 % in fiscal 2017 from 51.2 % in fiscal 2016 . the increase in gross margin was primarily the result of : an increase in product margin of 200 basis points which was primarily due to lower product costs and a favorable mix of higher margin product , partially offset by higher markdowns , and higher shrink and damages ; and a favorable impact of foreign exchange rates of 10 basis points . this was partially offset by an increase in fixed costs related to our product and supply chain departments of 20 basis points , and costs incurred in connection with the restructuring of our ivivva operations of 30 basis points . during fiscal 2017 , as a result of the restructuring of our ivivva operations , we recognized costs totaling $ 8.7 million within costs of goods sold , as outlined in note 13 to the audited consolidated financial statements included in item 8 of part ii of this report . excluding these charges , adjusted gross profit increased 17.3 % to $ 1.4 billion and adjusted gross margin increased 190 basis points to 53.1 % compared to fiscal 2016. selling , general and administrative expenses selling , general and administrative expenses increased $ 125.8 million , or 16 % , to $ 904.3 million in fiscal 2017 from $ 778.5 million in fiscal 2016 . the increase in selling , general and administrative expenses was primarily due to : an increase in costs related to our operating channels of $ 91.4 million , comprised of : – an increase in employee costs of $ 32.8 million primarily from a growth in labor hours and benefits , mainly associated with new company-operated stores and other new operating locations ; – an increase in variable costs such as distribution costs and credit card fees of $ 16.4 million primarily as a result of increased net revenue ;

. cash used in investing activities increased $ 23.9 million , to $ 173.4 million in fiscal 2017 from $ 149.5 million in fiscal 2016 . capital expenditures for our company-operated stores segment were $ 129.2 million , $ 80.2 million , $ 75.3 million in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . the capital expenditures for our company-operated stores segment in each period were primarily for the remodeling or relocation of certain stores , for opening new company-operated stores , and ongoing store refurbishment . the increase in capital expenditures for our company-operated stores segment was primarily due to an increased number of store remodels and relocations including approximately 55 in fiscal 2018 , 40 in fiscal 2017 , and 30 in fiscal 2016 . the capital expenditures for our company-operated stores segment also included $ 27.1 million to open 39 company-operated stores , $ 29.3 million to open 49 company-operated stores , and $ 30.6 million to open 46 new company-operated stores , in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . capital expenditures for our direct to consumer segment were $ 6.4 million , $ 19.9 million , and $ 11.5 million in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . the capital expenditures for our direct to consumer segment in fiscal 2018 were primarily related to our global and region specific websites as well as mobile apps , and in fiscal 2017 and 2016 were primarily related to our global website redesign as well as mobile app enhancements . capital expenditures related to corporate activities and other were $ 90.2 million , $ 57.7 million , and $ 62.7 million in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . the capital expenditures in each fiscal year were primarily related to investments in information technology and business systems , improvements at our head office and other corporate buildings , and for capital expenditures related to opening retail locations other than company-operated stores . in fiscal 2018 , we also undertook various information technology infrastructure and corporate system initiatives .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```. cash used in investing activities increased $ 23.9 million , to $ 173.4 million in fiscal 2017 from $ 149.5 million in fiscal 2016 . capital expenditures for our company-operated stores segment were $ 129.2 million , $ 80.2 million , $ 75.3 million in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . the capital expenditures for our company-operated stores segment in each period were primarily for the remodeling or relocation of certain stores , for opening new company-operated stores , and ongoing store refurbishment . the increase in capital expenditures for our company-operated stores segment was primarily due to an increased number of store remodels and relocations including approximately 55 in fiscal 2018 , 40 in fiscal 2017 , and 30 in fiscal 2016 . the capital expenditures for our company-operated stores segment also included $ 27.1 million to open 39 company-operated stores , $ 29.3 million to open 49 company-operated stores , and $ 30.6 million to open 46 new company-operated stores , in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . capital expenditures for our direct to consumer segment were $ 6.4 million , $ 19.9 million , and $ 11.5 million in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . the capital expenditures for our direct to consumer segment in fiscal 2018 were primarily related to our global and region specific websites as well as mobile apps , and in fiscal 2017 and 2016 were primarily related to our global website redesign as well as mobile app enhancements . capital expenditures related to corporate activities and other were $ 90.2 million , $ 57.7 million , and $ 62.7 million in fiscal 2018 , fiscal 2017 , and fiscal 2016 , respectively . the capital expenditures in each fiscal year were primarily related to investments in information technology and business systems , improvements at our head office and other corporate buildings , and for capital expenditures related to opening retail locations other than company-operated stores . in fiscal 2018 , we also undertook various information technology infrastructure and corporate system initiatives .
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 Suspicious Activity Report : we will continue to leverage our ship-from-store capabilities and build on the early success of our new buy online , pick-up in store initiative . our grassroots approach to brand-building - locally led by our stores , enables us to connect with and uniquely understand our guest . in fiscal 2018 , we continued to hold our marquee events including our annual seawheeze half marathon in vancouver , the ghost race in 12 cities in north america , the sweatlife festival in london , and unroll china events across multiple cities . we are also particularly pleased with our brand activations this year including our 20th birthday celebration , our donations to local community-based organizations via our here to be program , including on international day of yoga , and our announcement of 100 % pay equity which closely followed international women 's day . 19 we look forward to continuing this strong momentum into fiscal 2019 fueled by product innovations , new store openings , remodels , and further enhancements to our e-commerce sites and supply chain . financial highlights the summary below provides both gaap and non-gaap financial measures . the adjusted financial measures for fiscal 2018 and 2017 exclude the amounts recognized in connection with u.s. tax reform , taxes on the repatriation of foreign earnings , and the restructuring of our ivivva operations and its related tax effects . for the fiscal year ended february 3 , 2019 , compared to the fiscal year ended january 28 , 2018 : net revenue increased 24 % to $ 3.3 billion . on a constant dollar basis , net revenue increased 25 % . excluding net revenue from the 53rd week of fiscal 2018 , total comparable sales , which includes comparable store sales and direct to consumer , increased 18 % . on a constant dollar basis , total comparable sales increased 18 % . – comparable store sales increase d 7 % , or increased 8 % on a constant dollar basis . – direct to consumer net revenue increased 45 % , or increased 46 % on a constant dollar basis . gross profit increased 30 % to $ 1.8 billion . it increased 29 % compared to adjusted gross profit in fiscal 2017 . gross margin increased 240 basis points to 55.2 % . it increased 210 basis points compared to adjusted gross margin in fiscal 2017 . income from operations increased 55 % to $ 705.8 million . it increased 40 % compared to adjusted income from operations in fiscal 2017 . operating margin increased 430 basis points to 21.5 % . it increase d 250 basis points compared to adjusted operating margin in fiscal 2017 . income tax expense increased 15 % to $ 231.4 million . our effective tax rate for fiscal 2018 was 32.4 % compared to 43.8 % for fiscal 2017 . the adjusted effective tax rate was 28.0 % compared to 30.5 % for fiscal 2017 . diluted earnings per share were $ 3.61 for fiscal 2018 compared to $ 1.90 in fiscal 2017 . adjusted diluted earnings per share were $ 3.84 compared to $ 2.59 for fiscal 2017 . refer to the non-gaap reconciliation tables contained in the `` non-gaap financial measures `` section of this `` item 7. management 's discussion and analysis of financial condition and results of operations `` for reconciliations between constant dollar changes in net revenue , total comparable sales , comparable store sales , and direct to consumer net revenue , and adjusted gross profit , gross margin , income from operations , operating margin , income tax expense , effective tax rates , and diluted earnings per share , and the most directly comparable measures calculated in accordance with gaap . general net revenue is comprised of company-operated store sales , direct to consumer sales through www.lululemon.com , other country and region specific websites , and mobile apps , including mobile apps on in-store devices that allow demand to be fulfilled via our distribution centers , and other net revenue , which includes outlet sales , sales from temporary locations , sales to wholesale accounts , showroom sales , license and supply arrangement net revenue which consists of royalties as well as sales of our products to licensees , and warehouse sales . cost of goods sold includes the cost of purchased merchandise , including freight , duty , and nonrefundable taxes incurred in delivering the goods to our distribution centers . it also includes occupancy costs and depreciation expense for our company-operated store locations , all costs incurred in operating our distribution centers and production , design , distribution , and merchandise departments , hemming , shrink , and inventory provision expense . the primary drivers of the costs of individual products are the costs of raw materials and labor in the countries where we source our merchandise . selling , general and administrative expenses consist of all operating costs not otherwise included in cost of goods sold or asset impairment and restructuring costs . we expect selling , general and administrative expenses to increase in fiscal 2019 as we incur additional operating expenses to support our store and direct to consumer growth , while also making strategic investments to support the long term growth of the business . asset impairment and restructuring costs consist of the lease termination , impairment of property and equipment , employee related costs , and other restructuring costs recognized in connection with the restructuring of our ivivva operations . income tax expense depends on the statutory tax rates in the countries where we sell our products and the proportion of taxable income earned in those jurisdictions . to the extent the relative proportion of taxable income in the jurisdictions fluctuates , or the tax legislation in the respective jurisdictions changes , so will our effective tax rate . story_separator_special_tag on a constant dollar basis , assuming the average exchange rates in fiscal 2017 remained constant with the average exchange rates in fiscal 2016 , net revenue increased $ 290.6 million , or 12 % . the increase in net revenue was primarily due to net revenue generated by new company-operated stores as well as increased direct to consumer net revenue . total comparable sales , which includes comparable store sales and direct to consumer , increased 7 % in fiscal 2017 compared to fiscal 2016 . total comparable sales increased 7 % on a constant dollar basis . our net revenue on a segment basis for fiscal 2017 and fiscal 2016 is summarized below . net revenue is expressed in dollar amounts . the percentages are presented as a percentage of total net revenue . replace_table_token_12_th company-operated stores . net revenue from our company-operated stores segment increase d $ 132.7 million , or 8 % , to $ 1.8 billion in fiscal 2017 from $ 1.7 billion in fiscal 2016 . the following contributed to the increase in net revenue from our company-operated stores segment : 25 net revenue from company-operated stores we opened or significantly expanded subsequent to january 29 , 2017 , and are therefore not included in comparable store sales , increased net revenue by $ 146.5 million . during fiscal 2017 we opened 46 net new lululemon branded company-operated stores , including 30 stores in north america , 14 stores in asia pacific , and two stores in europe . a comparable store sales increase of 1 % in fiscal 2017 compared to fiscal 2016 resulted in a $ 12.8 million increase to net revenue . comparable store sales increased 1 % , or $ 5.4 million on a constant dollar basis . the increase in comparable store sales was primarily a result of improved conversion rates and increased dollar value per transaction . this was partially offset by a decrease in store traffic , due in part to shifting retail traffic trends from in-store to online . these increases in net revenue were partially offset by the closure of 48 of our ivivva branded company-operated stores as part of the restructuring of our ivivva operations . these closures reduced our fiscal 2017 net revenue from company-operated stores by $ 26.6 million compared to fiscal 2016. direct to consumer . net revenue from our direct to consumer segment increased $ 124.3 million , or 27 % , to $ 577.6 million in fiscal 2017 from $ 453.3 million in fiscal 2016 . direct to consumer net revenue increased 27 % on a constant dollar basis . the increase in net revenue from our direct to consumer segment was primarily the result of increased traffic on our e-commerce websites , improved conversion rates , and increased dollar value per transaction . during the second quarter of fiscal 2017 , we held online warehouse sales in the united states and canada which generated net revenue of $ 12.3 million . we did not hold any online warehouse sales during fiscal 2016. excluding the impact of the online warehouse sales , direct to consumer net revenue increased 25 % . other . net revenue from our other segment increased $ 47.8 million , or 26 % , to $ 234.5 million in fiscal 2017 from $ 186.7 million in fiscal 2016 . this increase was primarily the result of an increase in the number of outlets , increased net revenue at existing outlets , and an increase in the number of temporary locations . the increase in net revenue from our other segment was partially offset by lower net revenue from showrooms , primarily due to a decrease in the number of showrooms open during fiscal 2017 compared to fiscal 2016. gross profit gross profit increased $ 199.2 million , or 17 % , to $ 1.4 billion in fiscal 2017 from $ 1.2 billion in fiscal 2016 . gross profit as a percentage of net revenue , or gross margin , increase d 160 basis points , to 52.8 % in fiscal 2017 from 51.2 % in fiscal 2016 . the increase in gross margin was primarily the result of : an increase in product margin of 200 basis points which was primarily due to lower product costs and a favorable mix of higher margin product , partially offset by higher markdowns , and higher shrink and damages ; and a favorable impact of foreign exchange rates of 10 basis points . this was partially offset by an increase in fixed costs related to our product and supply chain departments of 20 basis points , and costs incurred in connection with the restructuring of our ivivva operations of 30 basis points . during fiscal 2017 , as a result of the restructuring of our ivivva operations , we recognized costs totaling $ 8.7 million within costs of goods sold , as outlined in note 13 to the audited consolidated financial statements included in item 8 of part ii of this report . excluding these charges , adjusted gross profit increased 17.3 % to $ 1.4 billion and adjusted gross margin increased 190 basis points to 53.1 % compared to fiscal 2016. selling , general and administrative expenses selling , general and administrative expenses increased $ 125.8 million , or 16 % , to $ 904.3 million in fiscal 2017 from $ 778.5 million in fiscal 2016 . the increase in selling , general and administrative expenses was primarily due to : an increase in costs related to our operating channels of $ 91.4 million , comprised of : – an increase in employee costs of $ 32.8 million primarily from a growth in labor hours and benefits , mainly associated with new company-operated stores and other new operating locations ; – an increase in variable costs such as distribution costs and credit card fees of $ 16.4 million primarily as a result of increased net revenue ;

