on october 28 , 2010 , we completed the acquisition of day , a provider of web experience management ( “ wem ” ) , digital asset management and social collaboration solutions based in basel , switzerland and boston , massachusetts for approximately $ 248.3 million . we have included the financial results of day in our consolidated results of operations beginning on the acquisition date , however , the impact of this acquisition was not material to our consolidated balance sheets and results of operations in fiscal 2010. following the closing , we integrated day as a product line within our digital marketing segment for financial reporting purposes . see note 2 of our notes to consolidated financial statements for further information regarding these acquisitions . critical accounting policies and estimates in preparing our consolidated financial statements in accordance with gaap and pursuant to the rules and regulations of the sec , we make assumptions , judgments and estimates that affect the reported amounts of assets , liabilities , revenue and expenses , and related disclosures of contingent assets and liabilities . we base our assumptions , judgments and estimates on historical experience and various other factors that we believe to be reasonable under the circumstances . actual results could differ materially from these estimates under different assumptions or conditions . on a regular basis , we evaluate our assumptions , judgments and estimates . we also discuss our critical accounting policies and estimates with the audit committee of the board of directors . 55 we believe that the assumptions , judgments and estimates involved in the accounting for revenue recognition , stock-based compensation , business combinations , goodwill impairment and income taxes have the greatest potential impact on our consolidated financial statements . these areas are key components of our results of operations and are based on complex rules requiring us to make judgments and estimates , so we consider these to be our critical accounting policies . historically , our assumptions , judgments and estimates relative to our critical accounting policies have not differed materially from actual results . revenue recognition our revenue is derived from the licensing of perpetual and time-based software products , associated software maintenance and support plans , non-software related hosting services , consulting services , training and technical support . we recognize revenue when all four revenue recognition criteria have been met : persuasive evidence of an arrangement exists , we have delivered the product or performed the service , the fee is fixed or determinable and collection is probable . determining whether and when some of these criteria have been satisfied often involves assumptions and judgments that can have a significant impact on the timing and amount of revenue we report . we enter into multiple element revenue arrangements in which a customer may purchase a combination of software , upgrades , maintenance and support , hosting services , and consulting . for our software and software-related multiple element arrangements , we must : ( 1 ) determine whether and when each element has been delivered ; ( 2 ) determine whether undelivered products or services are essential to the functionality of the delivered products and services ; ( 3 ) determine the fair value of each undelivered element using vendor-specific objective evidence ( “ vsoe ” ) , and ( 4 ) allocate the total price among the various elements . vsoe of fair value is used to allocate a portion of the price to the undelivered elements and the residual method is used to allocate the remaining portion to the delivered elements . absent vsoe , revenue is deferred until the earlier of the point at which vsoe of fair value exists for any undelivered element or until all elements of the arrangement have been delivered . however , if the only undelivered element is maintenance and support , the entire arrangement fee is recognized ratably over the performance period . changes in assumptions or judgments or changes to the elements in a software arrangement could cause a material increase or decrease in the amount of revenue that we report in a particular period . we determine vsoe for each element based on historical stand-alone sales to third parties or from the stated renewal rate for the elements contained in the initial arrangement . in determining vsoe , we require that a substantial majority of the selling prices for a product or service fall within a reasonably narrow pricing range . we have established vsoe for our software maintenance and support services , custom software development services , con sulting services and training . for multiple element arrangement s containing our non-software services , we must : ( 1 ) determine whether and when each element has been delivered ; ( 2 ) determine fair value of each element using the selling price hierarchy of vsoe of fair value , third-party evidence ( “ tpe ” ) or best-estimated selling price ( “ besp ” ) , as applicable ; and ( 3 ) allocate the total price among the various elements based on the relative selling price method . for multiple-element arrangements that contain software and non-software elements such as our hosted offerings , we allocate revenue to software or software-related elements as a group and any non-software elements separately based on the selling price hierarchy . we determine the selling price for each deliverable using vsoe of selling price , if it exists , or tpe of selling price . if neither vsoe nor tpe of selling price exist for a deliverable , we use its besp for that deliverable . once revenue is allocated to software or software-related elements as a group , it follows historic software accounting guidance . revenue is then recognized when the basic revenue recognition criteria are met for each element . story_separator_special_tag to assist with the understanding of this transition and the related shift in revenue described above , we have introduced the use of certain performance metrics which we will use to assess the health and trajectory of our overall digital media segment . these metrics include the total number of paid , active subscribers and annualized recurring revenue ( “ arr ” ) . we define arr as the sum of : the number of paid , active subscribers , multiplied by the average subscription price paid per user per month , multiplied by twelve months ; plus , twelve months of contract value of enterprise term license agreements ( “ etlas ” ) where the revenue is ratably recognized over the life of the contract . in addition , we expect renewal rates associated with creative cloud , and potentially other subscription offerings , will become key metrics used to measure their performance . because the majority of creative cloud subscriptions have been annual and the creative cloud launched in may 2012 , we have not yet reached the first anniversary of these annual subscriptions and , therefore , we anticipate that meaningful data regarding subscription renewal rates will first become available later in fiscal year 2013. financial performance summary for fiscal 2012 we continue to derive the majority of our revenue from perpetual licenses . however , our subscription revenue , as a percentage of total revenue , has increased to 15 % in fiscal 2012 from approximately 11 % and 10 % in fiscal 2011 and fiscal 2010 , respectively , as we transition more of our business to a subscription-based model . our total revenue of $ 4.4 billion increased $ 187.4 million and $ 603.7 million , or 4 % and 11 % , from $ 4.2 billion and $ 3.8 billion in fiscal 2011 and fiscal 2010 , respectively . the increase is primarily due to the continued success of our adobe marketing cloud and creative suite family of products . cost of revenue and operating expenses of $ 3.2 billion increased by $ 106.5 million and $ 416.6 million , or 3 % and 15 % , from $ 3.1 billion and $ 2.8 billion in fiscal 2011 and 2010 , respectively . these increases are primarily due to increases in costs associated with compensation and related benefits driven by additional headcount . income before income taxes of $ 1.1 billion increased by $ 83.6 million and $ 175.6 million , or 8 % and 19 % , from $ 1.0 billion and $ 943.2 million in fiscal 2011 and 2010 , respectively . net income of $ 832.8 million remained stable compared to fiscal 2011 and increased $ 58.1 million , or 7 % , from $ 774.7 million in fiscal 2010. net cash flow from operations of $ 1.5 billion remained stable compared to fiscal 2011 and increased $ 386.6 million , or 35 % , from $ 1.1 billion in fiscal 2010 primarily due to increases in net income and deferred revenue and decreases in trade receivables from increased cash collections . 60 revenue ( dollars in millions ) replace_table_token_4_th as described in note 18 of our notes to consolidated financial statements , we have the following segments : digital media , digital marketing and print and publishing . our subscription revenue is comprised primarily of fees we charge for our subscription and hosted service offerings including our digital marketing services and creative cloud . we recognize subscription revenue ratably over the term of agreements with our customers , beginning on the commencement of the service . we expect our subscription revenue will continue to increase as a result of our investments in new saas and subscription models . we also expect this to increase the amount of recurring revenue we generate as a percent of our total revenue . of the $ 673.2 million , $ 458.6 million and $ 386.8 million in subscription revenue for fiscal years 2012 , 2011 and 2010 , respectively , approximately $ 553.2 million , $ 429.2 million and $ 375.3 million , respectively , is from our digital marketing segment , with the remaining amounts representing our digital media segment offerings . our services and support revenue is comprised of consulting , training and maintenance and support , primarily related to the licensing of our enterprise , developer and platform products and the sale of our hosted digital marketing services . our support revenue also includes technical support and developer support to partners and developer organizations related to our desktop products . our maintenance and support offerings , which entitle customers to receive product upgrades and enhancements or technical support , depending on the offering , are recognized ratably over the term of the arrangement . segments in fiscal 2012 , we categorized our products into the following segments : digital media —our digital media segment provides tools and solutions that enable individuals , small businesses and enterprises to create , publish , promote and monetize their digital content anywhere . our customers include traditional content creators , web application developers and digital media professionals , as well as their management in marketing departments and agencies , companies and publishers . digital marketing —our digital marketing segment provides solutions and services for how digital advertising and marketing are created , managed , executed , measured and optimized . our customers include digital marketers , advertisers , publishers , merchandisers , web analysts , chief marketing officers and chief revenue officers . print and publishing —our print and publishing segment addresses market opportunities ranging from the diverse publishing needs of technical and business publishing to our legacy type and oem printing businesses . segment information ( dollars in millions ) replace_table_token_5_th 61 fiscal 2012 revenue compared to fiscal 2011 revenue digital media revenue from digital media remained relatively stable during fiscal 2012 as compared to fiscal 2011 , due to solid demand for

cash flows from financing activities for fiscal 2012 and fiscal 2011 , net cash used for financing activities of $ 234.7 million and $ 550.4 million , respectively , was primarily due to treasury stock repurchases offset in part by proceeds from our treasury stock issuances . see the section titled “ stock repurchase program ” discussed below . for fiscal 2010 , the primary cash flows from financing activities represented the issuance of $ 600.0 million of 3.25 % senior notes due february 1 , 2015 and $ 900.0 million of 4.75 % senior notes due february 1 , 2020 . on february 1 , 2010 , we paid the outstanding balance on our then existing credit facility with a portion of the funds from our notes . other uses of cash during fiscal 2010 were for treasury stock repurchases offset in part by proceeds from our treasury stock issuances . we expect to continue our investing activities , including short-term and long-term investments , venture capital , facilities expansion and purchases of computer systems for research and development , sales and marketing , product support and administrative staff . furthermore , cash reserves may be used to repurchase stock under our stock repurchase program and to strategically acquire companies , products or technologies that are complementary to our business . restructuring during the past several years , we have initiated various restructuring plans .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows from financing activities for fiscal 2012 and fiscal 2011 , net cash used for financing activities of $ 234.7 million and $ 550.4 million , respectively , was primarily due to treasury stock repurchases offset in part by proceeds from our treasury stock issuances . see the section titled “ stock repurchase program ” discussed below . for fiscal 2010 , the primary cash flows from financing activities represented the issuance of $ 600.0 million of 3.25 % senior notes due february 1 , 2015 and $ 900.0 million of 4.75 % senior notes due february 1 , 2020 . on february 1 , 2010 , we paid the outstanding balance on our then existing credit facility with a portion of the funds from our notes . other uses of cash during fiscal 2010 were for treasury stock repurchases offset in part by proceeds from our treasury stock issuances . we expect to continue our investing activities , including short-term and long-term investments , venture capital , facilities expansion and purchases of computer systems for research and development , sales and marketing , product support and administrative staff . furthermore , cash reserves may be used to repurchase stock under our stock repurchase program and to strategically acquire companies , products or technologies that are complementary to our business . restructuring during the past several years , we have initiated various restructuring plans .
```    
 Suspicious Activity Report : on october 28 , 2010 , we completed the acquisition of day , a provider of web experience management ( “ wem ” ) , digital asset management and social collaboration solutions based in basel , switzerland and boston , massachusetts for approximately $ 248.3 million . we have included the financial results of day in our consolidated results of operations beginning on the acquisition date , however , the impact of this acquisition was not material to our consolidated balance sheets and results of operations in fiscal 2010. following the closing , we integrated day as a product line within our digital marketing segment for financial reporting purposes . see note 2 of our notes to consolidated financial statements for further information regarding these acquisitions . critical accounting policies and estimates in preparing our consolidated financial statements in accordance with gaap and pursuant to the rules and regulations of the sec , we make assumptions , judgments and estimates that affect the reported amounts of assets , liabilities , revenue and expenses , and related disclosures of contingent assets and liabilities . we base our assumptions , judgments and estimates on historical experience and various other factors that we believe to be reasonable under the circumstances . actual results could differ materially from these estimates under different assumptions or conditions . on a regular basis , we evaluate our assumptions , judgments and estimates . we also discuss our critical accounting policies and estimates with the audit committee of the board of directors . 55 we believe that the assumptions , judgments and estimates involved in the accounting for revenue recognition , stock-based compensation , business combinations , goodwill impairment and income taxes have the greatest potential impact on our consolidated financial statements . these areas are key components of our results of operations and are based on complex rules requiring us to make judgments and estimates , so we consider these to be our critical accounting policies . historically , our assumptions , judgments and estimates relative to our critical accounting policies have not differed materially from actual results . revenue recognition our revenue is derived from the licensing of perpetual and time-based software products , associated software maintenance and support plans , non-software related hosting services , consulting services , training and technical support . we recognize revenue when all four revenue recognition criteria have been met : persuasive evidence of an arrangement exists , we have delivered the product or performed the service , the fee is fixed or determinable and collection is probable . determining whether and when some of these criteria have been satisfied often involves assumptions and judgments that can have a significant impact on the timing and amount of revenue we report . we enter into multiple element revenue arrangements in which a customer may purchase a combination of software , upgrades , maintenance and support , hosting services , and consulting . for our software and software-related multiple element arrangements , we must : ( 1 ) determine whether and when each element has been delivered ; ( 2 ) determine whether undelivered products or services are essential to the functionality of the delivered products and services ; ( 3 ) determine the fair value of each undelivered element using vendor-specific objective evidence ( “ vsoe ” ) , and ( 4 ) allocate the total price among the various elements . vsoe of fair value is used to allocate a portion of the price to the undelivered elements and the residual method is used to allocate the remaining portion to the delivered elements . absent vsoe , revenue is deferred until the earlier of the point at which vsoe of fair value exists for any undelivered element or until all elements of the arrangement have been delivered . however , if the only undelivered element is maintenance and support , the entire arrangement fee is recognized ratably over the performance period . changes in assumptions or judgments or changes to the elements in a software arrangement could cause a material increase or decrease in the amount of revenue that we report in a particular period . we determine vsoe for each element based on historical stand-alone sales to third parties or from the stated renewal rate for the elements contained in the initial arrangement . in determining vsoe , we require that a substantial majority of the selling prices for a product or service fall within a reasonably narrow pricing range . we have established vsoe for our software maintenance and support services , custom software development services , con sulting services and training . for multiple element arrangement s containing our non-software services , we must : ( 1 ) determine whether and when each element has been delivered ; ( 2 ) determine fair value of each element using the selling price hierarchy of vsoe of fair value , third-party evidence ( “ tpe ” ) or best-estimated selling price ( “ besp ” ) , as applicable ; and ( 3 ) allocate the total price among the various elements based on the relative selling price method . for multiple-element arrangements that contain software and non-software elements such as our hosted offerings , we allocate revenue to software or software-related elements as a group and any non-software elements separately based on the selling price hierarchy . we determine the selling price for each deliverable using vsoe of selling price , if it exists , or tpe of selling price . if neither vsoe nor tpe of selling price exist for a deliverable , we use its besp for that deliverable . once revenue is allocated to software or software-related elements as a group , it follows historic software accounting guidance . revenue is then recognized when the basic revenue recognition criteria are met for each element . story_separator_special_tag to assist with the understanding of this transition and the related shift in revenue described above , we have introduced the use of certain performance metrics which we will use to assess the health and trajectory of our overall digital media segment . these metrics include the total number of paid , active subscribers and annualized recurring revenue ( “ arr ” ) . we define arr as the sum of : the number of paid , active subscribers , multiplied by the average subscription price paid per user per month , multiplied by twelve months ; plus , twelve months of contract value of enterprise term license agreements ( “ etlas ” ) where the revenue is ratably recognized over the life of the contract . in addition , we expect renewal rates associated with creative cloud , and potentially other subscription offerings , will become key metrics used to measure their performance . because the majority of creative cloud subscriptions have been annual and the creative cloud launched in may 2012 , we have not yet reached the first anniversary of these annual subscriptions and , therefore , we anticipate that meaningful data regarding subscription renewal rates will first become available later in fiscal year 2013. financial performance summary for fiscal 2012 we continue to derive the majority of our revenue from perpetual licenses . however , our subscription revenue , as a percentage of total revenue , has increased to 15 % in fiscal 2012 from approximately 11 % and 10 % in fiscal 2011 and fiscal 2010 , respectively , as we transition more of our business to a subscription-based model . our total revenue of $ 4.4 billion increased $ 187.4 million and $ 603.7 million , or 4 % and 11 % , from $ 4.2 billion and $ 3.8 billion in fiscal 2011 and fiscal 2010 , respectively . the increase is primarily due to the continued success of our adobe marketing cloud and creative suite family of products . cost of revenue and operating expenses of $ 3.2 billion increased by $ 106.5 million and $ 416.6 million , or 3 % and 15 % , from $ 3.1 billion and $ 2.8 billion in fiscal 2011 and 2010 , respectively . these increases are primarily due to increases in costs associated with compensation and related benefits driven by additional headcount . income before income taxes of $ 1.1 billion increased by $ 83.6 million and $ 175.6 million , or 8 % and 19 % , from $ 1.0 billion and $ 943.2 million in fiscal 2011 and 2010 , respectively . net income of $ 832.8 million remained stable compared to fiscal 2011 and increased $ 58.1 million , or 7 % , from $ 774.7 million in fiscal 2010. net cash flow from operations of $ 1.5 billion remained stable compared to fiscal 2011 and increased $ 386.6 million , or 35 % , from $ 1.1 billion in fiscal 2010 primarily due to increases in net income and deferred revenue and decreases in trade receivables from increased cash collections . 60 revenue ( dollars in millions ) replace_table_token_4_th as described in note 18 of our notes to consolidated financial statements , we have the following segments : digital media , digital marketing and print and publishing . our subscription revenue is comprised primarily of fees we charge for our subscription and hosted service offerings including our digital marketing services and creative cloud . we recognize subscription revenue ratably over the term of agreements with our customers , beginning on the commencement of the service . we expect our subscription revenue will continue to increase as a result of our investments in new saas and subscription models . we also expect this to increase the amount of recurring revenue we generate as a percent of our total revenue . of the $ 673.2 million , $ 458.6 million and $ 386.8 million in subscription revenue for fiscal years 2012 , 2011 and 2010 , respectively , approximately $ 553.2 million , $ 429.2 million and $ 375.3 million , respectively , is from our digital marketing segment , with the remaining amounts representing our digital media segment offerings . our services and support revenue is comprised of consulting , training and maintenance and support , primarily related to the licensing of our enterprise , developer and platform products and the sale of our hosted digital marketing services . our support revenue also includes technical support and developer support to partners and developer organizations related to our desktop products . our maintenance and support offerings , which entitle customers to receive product upgrades and enhancements or technical support , depending on the offering , are recognized ratably over the term of the arrangement . segments in fiscal 2012 , we categorized our products into the following segments : digital media —our digital media segment provides tools and solutions that enable individuals , small businesses and enterprises to create , publish , promote and monetize their digital content anywhere . our customers include traditional content creators , web application developers and digital media professionals , as well as their management in marketing departments and agencies , companies and publishers . digital marketing —our digital marketing segment provides solutions and services for how digital advertising and marketing are created , managed , executed , measured and optimized . our customers include digital marketers , advertisers , publishers , merchandisers , web analysts , chief marketing officers and chief revenue officers . print and publishing —our print and publishing segment addresses market opportunities ranging from the diverse publishing needs of technical and business publishing to our legacy type and oem printing businesses . segment information ( dollars in millions ) replace_table_token_5_th 61 fiscal 2012 revenue compared to fiscal 2011 revenue digital media revenue from digital media remained relatively stable during fiscal 2012 as compared to fiscal 2011 , due to solid demand for

