we had 714 employees in the philippines as of december 28 , 2013. we believe that the cost advantages of our offshore operations provide us with the ability to grow our business in a cost-effective manner . acquisitions . from time to time , we may acquire certain businesses , websites , domain names , or other assets . in 2009 , we completed the acquisition of the assets of a small website and the related domain names which further expanded and enhanced our product offering and our ability to reach more customers . in the first quarter of 2010 , we completed two additional website and domain name asset acquisitions , which increased our net sales and internet traffic . in august 2010 , go fido , inc. , a wholly-owned subsidiary of ours , completed the purchase of all of the outstanding capital stock of automotive specialty accessories and parts , inc. and its wholly-owned subsidiary wag . wag 's midwest facility expanded our distribution network and the merchandise wag offers extended our go-to market product-lines into all terrain vehicles , recreational vehicles and motorcycles , and provided us with deep product knowledge into niche segments like jeep , volkswagen and trucks . this expansion of our product line increased our customer reach in the diy automobile and off-road accessories market . related to the wag acquisition , the company incurred acquisition and integration related costs of $ 7.4 million for the fiscal year 2011. currently , we do not intend to pursue any acquisition opportunities in the near future . our credit agreement with jpmorgan currently restricts our ability to enter into any acquisitions without prior permission from jpmorgan . to understand revenue generation through our network of e-commerce websites , we monitor several key business metrics , including the following : replace_table_token_4_th 1 unique visitors do not include traffic from media properties ( e.g . automd ) . 2 as we consolidate to a smaller number of websites , we changed the measurement source of our consolidated unique visitor data to a different third-party provider of that data in the first quarter of 2013. previously reported operating metrics data for fiscal year 2012 and 2011 were revised to conform to the current third-party provider 's data . unique visitors : a unique visitor to a particular website represents a user with a distinct ip address that visits that particular website . we define the total number of unique visitors in a given month as the sum of unique visitors to each of our websites during that month . we measure unique visitors to understand the volume of traffic to our websites and to track the effectiveness of our online marketing efforts . the number of unique visitors has historically varied based on a number of factors , including our marketing activities and seasonality . included in the unique visitors are mobile device based customers , who are becoming an increasing part of our business . shifting consumer behavior and technology enhancements indicates that customers are becoming more inclined to purchase auto parts through their mobile devices . user sophistication and technological advances have increased consumer expectations around the user experience on mobile devices , including speed of response , functionality , product availability , security , and ease of use . we believe enhancements to online solutions specifically catering to mobile based shopping can result in an increase in the number of orders and revenues . we believe an increase in unique visitors to our websites will result in an increase in the number of orders . we seek to increase the number of unique visitors to our websites by attracting repeat customers and improving search engine marketing and other internet marketing activities . during fiscal year 2013 , our unique visitors decreased by 21 % compared to the fiscal year 2012. we expect the total number of unique visitors in 2014 to marginally improve , as we continue to address the challenges we are experiencing from changes search engines have made to the formulas , or algorithms , that they use to optimize their search results , as described in further detail under executive summary below . total number of orders : we monitor the total number of orders as an indicator of future revenue trends . during the fiscal year 2013 , the total number of orders was down by 20 % compared to the fiscal year 2012 due to the decrease in unique visitors combined with overall increased competition . we expect the total number of orders in 2014 to marginally improve . we recognize revenue associated with an order when the products have been delivered , consistent with our revenue recognition policy . average order value : average order value represents our net sales on a placed orders basis for a given period of time divided by the total number of orders recorded during the same period of time . during the fiscal year 2013 , our average order value decreased by 2 % compared to the fiscal year 2012. we expect this trend to continue in 2014 primarily due to increased 25 competition , as described in further detail under  executive summary  below . we seek to increase the average order value as a means of increasing net sales . average order values vary depending upon a number of factors , including the components of our product offering , the order volume in certain online sales channels , macro-economic conditions , and the competition online . revenue capture : revenue capture is the amount of actual dollars retained after taking into consideration returns , credit card declines and product fulfillment . during the fiscal year 2013 , our revenue capture marginally decreased by 0.6 % to 83.3 % compared to 83.9 % in fiscal year 2012. the decrease in revenue capture was due to an increase in credit card declines and product fulfillment issues in 2013 compared to 2012. story_separator_special_tag marketing expense consists of online advertising spend , internet commerce facilitator fees and other advertising costs , as well as payroll and related expenses associated with our marketing catalog , customer service and sales personnel . these costs are generally variable and are typically a function of net sales . marketing expense also includes depreciation and amortization expense and share-based compensation expense . general and administrative expense . general and administrative expense consists primarily of administrative payroll and related expenses , merchant processing fees , legal and professional fees and other administrative costs . general and administrative expense also includes depreciation and amortization expense and share-based compensation expense . fulfillment expense . fulfillment expense consists primarily of payroll and related costs associated with our warehouse employees and our purchasing group , facilities rent , building maintenance , depreciation and other costs associated with inventory management and our wholesale operations . fulfillment expense also includes share-based compensation expense . technology expense . technology expense consists primarily of payroll and related expenses of our information technology personnel , the cost of hosting our servers , communications expenses and internet connectivity costs , computer support and software development amortization expense . technology expense also includes share-based compensation expense . amortization of intangible assets . amortization of intangibles consists of the amortization expense associated with our definite-lived intangible assets . impairment loss . impairment loss is recorded as a result of impairment testing performed for goodwill and indefinite-lived intangible assets in accordance with asc 350 intangibles  goodwill and other , and long-lived assets , including intangible assets subject to amortization , in accordance with asc 360 property , plant and equipment . other income , net . other income , net consists of miscellaneous income or expense such as gains/losses from disposition of assets , and interest income comprised primarily of interest income on investments . 29 interest expense . interest expense consists primarily of interest expense on our outstanding loan balance , deferred financing cost amortization and capital lease interest . segment data . the company operates in two reportable segments . the criteria the company uses to identify its operating segments are primarily the nature of the products the company sells and the consolidated operating results that are regularly reviewed by the company 's chief operating decision maker to assess performance and make operating decisions . certain long-lived assets are held in the philippines ( refer to note 4  property and equipment , net ) . in 2012 , we identified two reporting units , base usap , which is the core auto parts business , and automd , an online automotive repair source , in accordance with asc 280 segment reporting ( asc 280 ) . automd recorded revenues of $ 0.3 million and $ 0.4 million for fiscal years 2013 and 2012 , respectively . automd incurred total expenses of $ 2.3 million and $ 2.4 million during fiscal years 2013 and 2012 , respectively , which are primarily related to depreciation and amortization expense of capitalized website and software development costs . automd recorded net losses of $ 2.0 million for both fiscal years 2013 and 2012 , respectively . total assets for automd were $ 2.1 million and $ 2.0 million as of december 28 , 2013 and december 29 , 2012 , respectively , which are primarily related to capitalized website and software development costs . prior to fiscal year 2012 , our reporting unit automd had been considered a part of our main reporting unit , base usap . there was no distinguishable business of automd and revenues , expenses and assets were insignificant to the overall business and hence not reported separately in accordance with the thresholds defined by asc 280. results of operations the following table sets forth selected statement of operations data for the periods indicated , expressed as a percentage of net sales : replace_table_token_7_th 30 fifty-two weeks ended december 28 , 2013 compared to the fifty-two weeks ended december 29 , 2012 net sales and gross margin replace_table_token_8_th net sales decreased $ 49.3 million , or 16.2 % , for fiscal year 2013 compared to fiscal year 2012. our net sales consisted of online sales , which included mobile based online sales , representing 90.0 % of the total for fiscal year 2013 ( compared to 91.8 % in fiscal year 2012 ) , and offline sales , representing 10.0 % of the total for fiscal year 2013 ( compared to 8.2 % in fiscal year 2012 ) . the net sales decrease was due to a decline of $ 49.7 million , or 17.8 % , in online sales , partially offset by a $ 0.5 million , or 2.0 % , increase in offline sales . included in the net sales decrease of 16.2 % in fiscal year 2013 , is a decrease in net sales channels , excluding websites we retired in 2013 , of 8.5 % . online sales decreased primarily due to a 21 % reduction in unique visitors , a 20 % reduction in total number of orders and a decline in average order value by 2 % . the overall decrease in unique visitors was due to a reduction in customer traffic as a result of changes search engines made to the algorithms that search engines use to optimize their search results . also , our revenues were negatively impacted by the increased competition as described in further detail under executive summary above . our offline sales , which consist of our kool-vue and wholesale operations , continued to show growth . while net sales declined for fiscal year 2013 as compared to fiscal year 2012 , we have observed a slow-down in the decline in revenues between the first quarter of 2013 to the fourth quarter of 2013 , when compared to the respective quarters of 2012 , as described in further detail under executive summary above . gross profit decreased

cash flows the following table summarizes the key cash flow metrics from our consolidated statements of cash flows for fiscal year 2013 , 2012 and 2011 , respectively ( in thousands ) : replace_table_token_29_th 39 operating activities cash provided by operating activities is primarily comprised of net loss , adjusted for non-cash activities such as depreciation and amortization expense , amortization of intangible assets , impairment losses and share-based compensation expense . these non-cash adjustments represent charges reflected in net loss and , therefore , to the extent that non-cash items increase or decrease our operating results , there will be no corresponding impact on our cash flows . net loss adjusted for non-cash adjustments to operating activities was $ 4.4 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 6.1 million and depreciation and amortization expense of $ 12.2 million ) for the period ended december 28 , 2013 compared to $ 8.2 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 26.4 million and depreciation and amortization expense of $ 15.2 million ) for the period ended december 29 , 2012. after excluding the effects of the non-cash charges , the primary changes in cash flows relating to operating activities resulted from changes in operating assets and liabilities . accounts receivable decreased to $ 5.0 million at december 28 , 2013 from $ 7.4 million at december 29 , 2012 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 2.4 million for the fifty-two weeks ended december 28 , 2013. accounts receivable decreased primarily due to lower revenues . inventory decreased to $ 37.0 million at december 28 , 2013 from $ 42.7 million at december 29 , 2012 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 5.7 million for the fifty-two weeks ended december 28 , 2013. if revenues were to continue to decline we would expect a decrease in our inventory levels . if revenues increase , we would expect inventory to increase .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows the following table summarizes the key cash flow metrics from our consolidated statements of cash flows for fiscal year 2013 , 2012 and 2011 , respectively ( in thousands ) : replace_table_token_29_th 39 operating activities cash provided by operating activities is primarily comprised of net loss , adjusted for non-cash activities such as depreciation and amortization expense , amortization of intangible assets , impairment losses and share-based compensation expense . these non-cash adjustments represent charges reflected in net loss and , therefore , to the extent that non-cash items increase or decrease our operating results , there will be no corresponding impact on our cash flows . net loss adjusted for non-cash adjustments to operating activities was $ 4.4 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 6.1 million and depreciation and amortization expense of $ 12.2 million ) for the period ended december 28 , 2013 compared to $ 8.2 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 26.4 million and depreciation and amortization expense of $ 15.2 million ) for the period ended december 29 , 2012. after excluding the effects of the non-cash charges , the primary changes in cash flows relating to operating activities resulted from changes in operating assets and liabilities . accounts receivable decreased to $ 5.0 million at december 28 , 2013 from $ 7.4 million at december 29 , 2012 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 2.4 million for the fifty-two weeks ended december 28 , 2013. accounts receivable decreased primarily due to lower revenues . inventory decreased to $ 37.0 million at december 28 , 2013 from $ 42.7 million at december 29 , 2012 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 5.7 million for the fifty-two weeks ended december 28 , 2013. if revenues were to continue to decline we would expect a decrease in our inventory levels . if revenues increase , we would expect inventory to increase .
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 Suspicious Activity Report : we had 714 employees in the philippines as of december 28 , 2013. we believe that the cost advantages of our offshore operations provide us with the ability to grow our business in a cost-effective manner . acquisitions . from time to time , we may acquire certain businesses , websites , domain names , or other assets . in 2009 , we completed the acquisition of the assets of a small website and the related domain names which further expanded and enhanced our product offering and our ability to reach more customers . in the first quarter of 2010 , we completed two additional website and domain name asset acquisitions , which increased our net sales and internet traffic . in august 2010 , go fido , inc. , a wholly-owned subsidiary of ours , completed the purchase of all of the outstanding capital stock of automotive specialty accessories and parts , inc. and its wholly-owned subsidiary wag . wag 's midwest facility expanded our distribution network and the merchandise wag offers extended our go-to market product-lines into all terrain vehicles , recreational vehicles and motorcycles , and provided us with deep product knowledge into niche segments like jeep , volkswagen and trucks . this expansion of our product line increased our customer reach in the diy automobile and off-road accessories market . related to the wag acquisition , the company incurred acquisition and integration related costs of $ 7.4 million for the fiscal year 2011. currently , we do not intend to pursue any acquisition opportunities in the near future . our credit agreement with jpmorgan currently restricts our ability to enter into any acquisitions without prior permission from jpmorgan . to understand revenue generation through our network of e-commerce websites , we monitor several key business metrics , including the following : replace_table_token_4_th 1 unique visitors do not include traffic from media properties ( e.g . automd ) . 2 as we consolidate to a smaller number of websites , we changed the measurement source of our consolidated unique visitor data to a different third-party provider of that data in the first quarter of 2013. previously reported operating metrics data for fiscal year 2012 and 2011 were revised to conform to the current third-party provider 's data . unique visitors : a unique visitor to a particular website represents a user with a distinct ip address that visits that particular website . we define the total number of unique visitors in a given month as the sum of unique visitors to each of our websites during that month . we measure unique visitors to understand the volume of traffic to our websites and to track the effectiveness of our online marketing efforts . the number of unique visitors has historically varied based on a number of factors , including our marketing activities and seasonality . included in the unique visitors are mobile device based customers , who are becoming an increasing part of our business . shifting consumer behavior and technology enhancements indicates that customers are becoming more inclined to purchase auto parts through their mobile devices . user sophistication and technological advances have increased consumer expectations around the user experience on mobile devices , including speed of response , functionality , product availability , security , and ease of use . we believe enhancements to online solutions specifically catering to mobile based shopping can result in an increase in the number of orders and revenues . we believe an increase in unique visitors to our websites will result in an increase in the number of orders . we seek to increase the number of unique visitors to our websites by attracting repeat customers and improving search engine marketing and other internet marketing activities . during fiscal year 2013 , our unique visitors decreased by 21 % compared to the fiscal year 2012. we expect the total number of unique visitors in 2014 to marginally improve , as we continue to address the challenges we are experiencing from changes search engines have made to the formulas , or algorithms , that they use to optimize their search results , as described in further detail under executive summary below . total number of orders : we monitor the total number of orders as an indicator of future revenue trends . during the fiscal year 2013 , the total number of orders was down by 20 % compared to the fiscal year 2012 due to the decrease in unique visitors combined with overall increased competition . we expect the total number of orders in 2014 to marginally improve . we recognize revenue associated with an order when the products have been delivered , consistent with our revenue recognition policy . average order value : average order value represents our net sales on a placed orders basis for a given period of time divided by the total number of orders recorded during the same period of time . during the fiscal year 2013 , our average order value decreased by 2 % compared to the fiscal year 2012. we expect this trend to continue in 2014 primarily due to increased 25 competition , as described in further detail under  executive summary  below . we seek to increase the average order value as a means of increasing net sales . average order values vary depending upon a number of factors , including the components of our product offering , the order volume in certain online sales channels , macro-economic conditions , and the competition online . revenue capture : revenue capture is the amount of actual dollars retained after taking into consideration returns , credit card declines and product fulfillment . during the fiscal year 2013 , our revenue capture marginally decreased by 0.6 % to 83.3 % compared to 83.9 % in fiscal year 2012. the decrease in revenue capture was due to an increase in credit card declines and product fulfillment issues in 2013 compared to 2012. story_separator_special_tag marketing expense consists of online advertising spend , internet commerce facilitator fees and other advertising costs , as well as payroll and related expenses associated with our marketing catalog , customer service and sales personnel . these costs are generally variable and are typically a function of net sales . marketing expense also includes depreciation and amortization expense and share-based compensation expense . general and administrative expense . general and administrative expense consists primarily of administrative payroll and related expenses , merchant processing fees , legal and professional fees and other administrative costs . general and administrative expense also includes depreciation and amortization expense and share-based compensation expense . fulfillment expense . fulfillment expense consists primarily of payroll and related costs associated with our warehouse employees and our purchasing group , facilities rent , building maintenance , depreciation and other costs associated with inventory management and our wholesale operations . fulfillment expense also includes share-based compensation expense . technology expense . technology expense consists primarily of payroll and related expenses of our information technology personnel , the cost of hosting our servers , communications expenses and internet connectivity costs , computer support and software development amortization expense . technology expense also includes share-based compensation expense . amortization of intangible assets . amortization of intangibles consists of the amortization expense associated with our definite-lived intangible assets . impairment loss . impairment loss is recorded as a result of impairment testing performed for goodwill and indefinite-lived intangible assets in accordance with asc 350 intangibles  goodwill and other , and long-lived assets , including intangible assets subject to amortization , in accordance with asc 360 property , plant and equipment . other income , net . other income , net consists of miscellaneous income or expense such as gains/losses from disposition of assets , and interest income comprised primarily of interest income on investments . 29 interest expense . interest expense consists primarily of interest expense on our outstanding loan balance , deferred financing cost amortization and capital lease interest . segment data . the company operates in two reportable segments . the criteria the company uses to identify its operating segments are primarily the nature of the products the company sells and the consolidated operating results that are regularly reviewed by the company 's chief operating decision maker to assess performance and make operating decisions . certain long-lived assets are held in the philippines ( refer to note 4  property and equipment , net ) . in 2012 , we identified two reporting units , base usap , which is the core auto parts business , and automd , an online automotive repair source , in accordance with asc 280 segment reporting ( asc 280 ) . automd recorded revenues of $ 0.3 million and $ 0.4 million for fiscal years 2013 and 2012 , respectively . automd incurred total expenses of $ 2.3 million and $ 2.4 million during fiscal years 2013 and 2012 , respectively , which are primarily related to depreciation and amortization expense of capitalized website and software development costs . automd recorded net losses of $ 2.0 million for both fiscal years 2013 and 2012 , respectively . total assets for automd were $ 2.1 million and $ 2.0 million as of december 28 , 2013 and december 29 , 2012 , respectively , which are primarily related to capitalized website and software development costs . prior to fiscal year 2012 , our reporting unit automd had been considered a part of our main reporting unit , base usap . there was no distinguishable business of automd and revenues , expenses and assets were insignificant to the overall business and hence not reported separately in accordance with the thresholds defined by asc 280. results of operations the following table sets forth selected statement of operations data for the periods indicated , expressed as a percentage of net sales : replace_table_token_7_th 30 fifty-two weeks ended december 28 , 2013 compared to the fifty-two weeks ended december 29 , 2012 net sales and gross margin replace_table_token_8_th net sales decreased $ 49.3 million , or 16.2 % , for fiscal year 2013 compared to fiscal year 2012. our net sales consisted of online sales , which included mobile based online sales , representing 90.0 % of the total for fiscal year 2013 ( compared to 91.8 % in fiscal year 2012 ) , and offline sales , representing 10.0 % of the total for fiscal year 2013 ( compared to 8.2 % in fiscal year 2012 ) . the net sales decrease was due to a decline of $ 49.7 million , or 17.8 % , in online sales , partially offset by a $ 0.5 million , or 2.0 % , increase in offline sales . included in the net sales decrease of 16.2 % in fiscal year 2013 , is a decrease in net sales channels , excluding websites we retired in 2013 , of 8.5 % . online sales decreased primarily due to a 21 % reduction in unique visitors , a 20 % reduction in total number of orders and a decline in average order value by 2 % . the overall decrease in unique visitors was due to a reduction in customer traffic as a result of changes search engines made to the algorithms that search engines use to optimize their search results . also , our revenues were negatively impacted by the increased competition as described in further detail under executive summary above . our offline sales , which consist of our kool-vue and wholesale operations , continued to show growth . while net sales declined for fiscal year 2013 as compared to fiscal year 2012 , we have observed a slow-down in the decline in revenues between the first quarter of 2013 to the fourth quarter of 2013 , when compared to the respective quarters of 2012 , as described in further detail under executive summary above . gross profit decreased

