we believe our vertical retail strategy allows us to interact more directly with and gain insights from our customers while providing us with greater control of our brand . in fiscal 2011 , 43 % of our net revenue was derived from sales of our products in canada , 53 % of our net revenue was derived from the sales of our products in the united states and 4 % of our net revenue was derived from sales of our products outside of north america . in fiscal 2010 , 52 % of our net revenue was derived from sales of our products in canada , 46 % of our net revenue was derived from the sales of our products in the united states and 2 % of our net revenue was derived from sales of our products outside of north america . in fiscal 2009 , 60 % of our net revenue was derived from sales of our products in canada , 40 % of our net revenue was derived from the sales of our products in the united states and an immaterial amount of our net revenue was derived from sales of our products outside of north america . our net revenue increased from $ 711.7 million in fiscal 2010 to $ 1,000.8 million in fiscal 2011 , representing a 41 % increase . our increase in net revenue from fiscal 2010 to fiscal 2011 resulted from the net addition of 41 retail locations , including our remaining four reacquired franchises , and comparable store sales growth of 22 % in fiscal 2011. our ability to open new stores and grow sales in existing stores has been driven by increasing demand for our technical athletic apparel and a growing recognition of the lululemon athletica brand . we believe our superior products , strategic store locations , inviting store environment , grassroots marketing approach and distinctive corporate culture are responsible for our strong financial performance . we have three reportable segments : corporate-owned stores , direct to consumer and other . we report our segments based on the financial information we use in managing our businesses . while we receive financial information for each corporate-owned store , we have aggregated all of the corporate-owned stores into one reportable segment due to the similarities in the economic and other characteristics of these stores . our direct to consumer segment accounted for 11 % of our net revenue in fiscal 2011 , 8 % in fiscal 2010 and 4 % in fiscal 2009. our other segment , consisting of franchise sales , wholesale accounts , sales from company-operated showrooms , warehouse sales and outlets , each accounted for less than 10 % of our net revenue in each of fiscal 2011 , fiscal 2010 and fiscal 2009. we previously reported our franchise channel as an operating segment ; however , we reacquired our remaining four franchised stores in fiscal 2011 and opening new franchise stores is not part of our growth strategy . as of january 29 , 2012 , we sold our products through 174 corporate-owned stores located in canada , the united states , australia , and new zealand . we plan to increase our net revenue in north america and australia by opening additional corporate-owned stores in new and existing markets . corporate-owned stores accounted for 82 % of total net revenue in fiscal 2011 , 83 % of total net revenue in fiscal 2010 and 87 % of total net revenue in fiscal 2009. as of january 29 , 2012 , our direct to consumer segment included our e-commerce website . e-commerce sales are taken directly from retail customers through www.lululemon.com . our direct to consumer segment is an increasingly substantial part of our growth strategy , and now represents more than 10 % of our net revenue . in addition to deriving revenue from sales through our corporate-owned stores and direct to consumer , we also derive other net revenue , which includes wholesale customers , as well as franchise sales , warehouse sales and sales through a number of company-operated showrooms . wholesale customers include select premium yoga studios , health clubs and fitness centers . we reacquired our four remaining franchise stores during fiscal 2011 , 26 and as such , franchise sales , which included inventory sales and royalties , will no longer be a part of our other net revenue in future fiscal years . warehouse sales are typically held one or more times a year to sell slow moving inventory or inventory from prior seasons to retail customers at discounted prices . our showrooms are typically small locations that we open from time to time when we enter new markets and feature a limited selection of our product offering during select hours . other net revenue accounted for 7 % of total revenue in fiscal 2011 , 9 % of total net revenue in fiscal 2010 and 9 % of total net revenue in fiscal 2009. we believe that our athletic apparel has and will continue to appeal to consumers outside of north america who value its technical attributes as well as its function and style . in 2004 , we opened our first store in australia which was operated under a franchise license . in fiscal 2009 we made a 13 % equity investment in lululemon athletica australia pty , our franchise operator . during fiscal 2010 we increased our investment to 80 % which has provided us control over lululemon athletica australia pty . in fiscal 2008 , we opened a company-operated showroom in hong kong . in the past , we have entered into franchise agreements to distribute lululemon athletica branded products to more quickly disseminate our brand name and increase our net revenue and net income . story_separator_special_tag net income from our corporate-owned stores segment increased $ 91.0 million , or 44 % , to $ 299.0 million for fiscal 2011 from $ 208.0 million for fiscal 2010 primarily due to an increase of $ 137.2 million in gross profit , which was offset partially by a natural increase in selling , general and administrative expenses related to employee costs as well as operating expenses associated with new stores and net revenue growth at existing stores . income from operations as a percentage of corporate-owned stores revenue increased by 140 basis points primarily from leverage gained over fixed costs . direct to consumer . net income from our direct to consumer segment increased $ 30.2 million , or 215 % , to $ 44.2 million in fiscal 2011 from $ 14.0 million in fiscal 2010 due to increasing traffic and conversion rates on our e-commerce website . income from operations as a percentage of direct to consumer revenue increased by 1710 basis points in fiscal 2011 compared to fiscal 2010 due to decreased professional fees paid as our e-commerce operations were brought in-house near the beginning of fiscal 2011. we discontinued our phone sales channel during fiscal 2011 , and therefore our direct to consumer segment will only include e-commerce sales in future fiscal years . other . net income from our other segment increased $ 4.2 million , or 24 % , to $ 21.2 million in fiscal 2011 from $ 17.1 million in fiscal 2010. this increase was primarily the result of temporary locations open in the fourth quarter of fiscal 2011 and additional warehouse sales held during the fourth quarter of fiscal 2011 compared to fiscal 2010. this increase was also a result of increased income from strategic sales , showrooms and outlets , partially offset by decreased income from our franchise operating channel . we reacquired our four remaining franchised locations during the third quarter of fiscal 2011 ; as a result , income from operations from the reacquired stores is now included in our corporate-owned stores segment . we continue to employ our other segment strategy to increase interest in our product in markets we have not otherwise entered with corporate-owned stores . income from operations also includes general corporate expenses . general corporate expenses increased $ 18.7 million , or 32 % , to $ 77.4 million in fiscal 2011 from $ 58.7 million in fiscal 2010. this increase was 33 primarily due to an increase in expenses related to our head office growth of $ 14.8 million , which was largely related to the growth of our information technology and human resources departments to support the growth of our business . income from operations also increased as a result of increased stock-based compensation expense of $ 2.2 million , an increase in foreign exchange losses of $ 1.2 million , and increased depreciation and amortization expense of $ 0.5 million . the increase was partially offset by a decreased provision for impairment and lease exit costs of $ 1.8 million . general corporate expenses are expected to continue to increase in future years as we grow our overall business and require increased efforts at our head office to support our corporate-owned stores , franchises and other segments . other income ( expense ) , net other income ( expense ) , net decreased $ 0.4 million , to $ 2.5 million in fiscal 2011 from $ 2.9 million in fiscal 2010. the decrease was primarily a result of re-measuring our 13 percent non-controlling equity investment in australia immediately prior to obtaining control of the business , which led to a $ 1.8 million gain on investment in fiscal 2010. this was offset by increased interest income earned in fiscal 2011 compared to fiscal 2010 on our increased cash balances . provision for income taxes provision for income taxes increased $ 43.4 million , or 71 % , to $ 104.5 million in fiscal 2011 from $ 61.1 million in fiscal 2010. in fiscal 2011 , our effective tax rate was 36.1 % compared to 33.3 % in fiscal 2010. the higher effective tax rate was due to the proportional increase of taxable income in the united states in fiscal 2011 compared to taxable income in canada which is taxed at a rate lower than the us statutory rate combined with the declining canadian corporate tax rate . we expect this trend to continue as we expect to generate a higher proportion of our future taxable income in the united states . we have not recorded deferred taxes on undistributed earnings and other temporary differences of our canadian subsidiary which are considered to be indefinitely reinvested . if management 's intentions with respect to these undistributed earnings and other temporary differences were to change in the future , deferred taxes may need to be provided that could materially impact our financial results . net income net income increased $ 62.2 million , or 51 % , to $ 184.1 million in fiscal 2011 from $ 121.8 million in fiscal 2010. the increase in net income in fiscal 2011 was primarily due to a $ 174.3 million increase in gross profit resulting from sales growth at existing and additional corporate-owned stores opened during fiscal 2011 and increasing traffic on our e-commerce website , offset by an increase of $ 67.8 million in selling , general and administrative expenses , including provision for impairment and lease exit costs , an increase of $ 43.4 million in provision for income taxes , and a $ 0.4 million decrease in other income ( expense ) , net . comparison of fiscal 2010 to fiscal 2009 net revenue net revenue increased $ 258.8 million , or 57 % , to $ 711.7 million in fiscal 2010 from $ 452.9 million in fiscal 2009. assuming the average exchange rate between the canadian and united states dollars in fiscal 2009 remained constant , our net revenue would have increased

liquidity and capital resources our primary sources of liquidity are our current balances of cash and cash equivalents , cash flows from operations and borrowings available under our revolving credit facility . our primary cash needs are capital expenditures for opening new stores and remodeling existing stores , making information technology system enhancements and funding working capital requirements . cash and cash equivalents in excess of our needs are held in interest bearing accounts with financial institutions . as of january 29 , 2012 , our working capital ( excluding cash and cash equivalents ) was $ 3.6 million and our cash and cash equivalents were $ 409.4 million . the following table summarizes our net cash flows provided by and used in operating , investing and financing activities for the periods indicated : replace_table_token_14_th operating activities operating activities consist primarily of net income adjusted for certain non-cash items , including depreciation and amortization , deferred income taxes , realized gains and losses on disposal of property and equipment , stock-based compensation expense and the effect of the changes in non-cash working capital items , principally accounts receivable , inventories , accounts payable and accrued expenses . in fiscal 2011 , cash provided by operating activities increased $ 23.6 million , to $ 203.6 million compared to cash provided by operating activities of $ 180.0 million in fiscal 2010. the increase was primarily a result of increased net income , an increase in items not affecting cash , and an increase in accrued liabilities , offset by increased inventory purchases . the net increase in items not affecting cash was primarily due to an increase in depreciation and amortization related to our increased store base , and an increase in stock-based compensation . the increase in accrued liabilities was primarily a result of increased sales tax collected as a result of our increased sales . depreciation and amortization relate almost entirely to leasehold improvements , furniture and fixtures , computer hardware and software , equipment and vehicles in our stores and other corporate buildings .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```liquidity and capital resources our primary sources of liquidity are our current balances of cash and cash equivalents , cash flows from operations and borrowings available under our revolving credit facility . our primary cash needs are capital expenditures for opening new stores and remodeling existing stores , making information technology system enhancements and funding working capital requirements . cash and cash equivalents in excess of our needs are held in interest bearing accounts with financial institutions . as of january 29 , 2012 , our working capital ( excluding cash and cash equivalents ) was $ 3.6 million and our cash and cash equivalents were $ 409.4 million . the following table summarizes our net cash flows provided by and used in operating , investing and financing activities for the periods indicated : replace_table_token_14_th operating activities operating activities consist primarily of net income adjusted for certain non-cash items , including depreciation and amortization , deferred income taxes , realized gains and losses on disposal of property and equipment , stock-based compensation expense and the effect of the changes in non-cash working capital items , principally accounts receivable , inventories , accounts payable and accrued expenses . in fiscal 2011 , cash provided by operating activities increased $ 23.6 million , to $ 203.6 million compared to cash provided by operating activities of $ 180.0 million in fiscal 2010. the increase was primarily a result of increased net income , an increase in items not affecting cash , and an increase in accrued liabilities , offset by increased inventory purchases . the net increase in items not affecting cash was primarily due to an increase in depreciation and amortization related to our increased store base , and an increase in stock-based compensation . the increase in accrued liabilities was primarily a result of increased sales tax collected as a result of our increased sales . depreciation and amortization relate almost entirely to leasehold improvements , furniture and fixtures , computer hardware and software , equipment and vehicles in our stores and other corporate buildings .
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 Suspicious Activity Report : we believe our vertical retail strategy allows us to interact more directly with and gain insights from our customers while providing us with greater control of our brand . in fiscal 2011 , 43 % of our net revenue was derived from sales of our products in canada , 53 % of our net revenue was derived from the sales of our products in the united states and 4 % of our net revenue was derived from sales of our products outside of north america . in fiscal 2010 , 52 % of our net revenue was derived from sales of our products in canada , 46 % of our net revenue was derived from the sales of our products in the united states and 2 % of our net revenue was derived from sales of our products outside of north america . in fiscal 2009 , 60 % of our net revenue was derived from sales of our products in canada , 40 % of our net revenue was derived from the sales of our products in the united states and an immaterial amount of our net revenue was derived from sales of our products outside of north america . our net revenue increased from $ 711.7 million in fiscal 2010 to $ 1,000.8 million in fiscal 2011 , representing a 41 % increase . our increase in net revenue from fiscal 2010 to fiscal 2011 resulted from the net addition of 41 retail locations , including our remaining four reacquired franchises , and comparable store sales growth of 22 % in fiscal 2011. our ability to open new stores and grow sales in existing stores has been driven by increasing demand for our technical athletic apparel and a growing recognition of the lululemon athletica brand . we believe our superior products , strategic store locations , inviting store environment , grassroots marketing approach and distinctive corporate culture are responsible for our strong financial performance . we have three reportable segments : corporate-owned stores , direct to consumer and other . we report our segments based on the financial information we use in managing our businesses . while we receive financial information for each corporate-owned store , we have aggregated all of the corporate-owned stores into one reportable segment due to the similarities in the economic and other characteristics of these stores . our direct to consumer segment accounted for 11 % of our net revenue in fiscal 2011 , 8 % in fiscal 2010 and 4 % in fiscal 2009. our other segment , consisting of franchise sales , wholesale accounts , sales from company-operated showrooms , warehouse sales and outlets , each accounted for less than 10 % of our net revenue in each of fiscal 2011 , fiscal 2010 and fiscal 2009. we previously reported our franchise channel as an operating segment ; however , we reacquired our remaining four franchised stores in fiscal 2011 and opening new franchise stores is not part of our growth strategy . as of january 29 , 2012 , we sold our products through 174 corporate-owned stores located in canada , the united states , australia , and new zealand . we plan to increase our net revenue in north america and australia by opening additional corporate-owned stores in new and existing markets . corporate-owned stores accounted for 82 % of total net revenue in fiscal 2011 , 83 % of total net revenue in fiscal 2010 and 87 % of total net revenue in fiscal 2009. as of january 29 , 2012 , our direct to consumer segment included our e-commerce website . e-commerce sales are taken directly from retail customers through www.lululemon.com . our direct to consumer segment is an increasingly substantial part of our growth strategy , and now represents more than 10 % of our net revenue . in addition to deriving revenue from sales through our corporate-owned stores and direct to consumer , we also derive other net revenue , which includes wholesale customers , as well as franchise sales , warehouse sales and sales through a number of company-operated showrooms . wholesale customers include select premium yoga studios , health clubs and fitness centers . we reacquired our four remaining franchise stores during fiscal 2011 , 26 and as such , franchise sales , which included inventory sales and royalties , will no longer be a part of our other net revenue in future fiscal years . warehouse sales are typically held one or more times a year to sell slow moving inventory or inventory from prior seasons to retail customers at discounted prices . our showrooms are typically small locations that we open from time to time when we enter new markets and feature a limited selection of our product offering during select hours . other net revenue accounted for 7 % of total revenue in fiscal 2011 , 9 % of total net revenue in fiscal 2010 and 9 % of total net revenue in fiscal 2009. we believe that our athletic apparel has and will continue to appeal to consumers outside of north america who value its technical attributes as well as its function and style . in 2004 , we opened our first store in australia which was operated under a franchise license . in fiscal 2009 we made a 13 % equity investment in lululemon athletica australia pty , our franchise operator . during fiscal 2010 we increased our investment to 80 % which has provided us control over lululemon athletica australia pty . in fiscal 2008 , we opened a company-operated showroom in hong kong . in the past , we have entered into franchise agreements to distribute lululemon athletica branded products to more quickly disseminate our brand name and increase our net revenue and net income . story_separator_special_tag net income from our corporate-owned stores segment increased $ 91.0 million , or 44 % , to $ 299.0 million for fiscal 2011 from $ 208.0 million for fiscal 2010 primarily due to an increase of $ 137.2 million in gross profit , which was offset partially by a natural increase in selling , general and administrative expenses related to employee costs as well as operating expenses associated with new stores and net revenue growth at existing stores . income from operations as a percentage of corporate-owned stores revenue increased by 140 basis points primarily from leverage gained over fixed costs . direct to consumer . net income from our direct to consumer segment increased $ 30.2 million , or 215 % , to $ 44.2 million in fiscal 2011 from $ 14.0 million in fiscal 2010 due to increasing traffic and conversion rates on our e-commerce website . income from operations as a percentage of direct to consumer revenue increased by 1710 basis points in fiscal 2011 compared to fiscal 2010 due to decreased professional fees paid as our e-commerce operations were brought in-house near the beginning of fiscal 2011. we discontinued our phone sales channel during fiscal 2011 , and therefore our direct to consumer segment will only include e-commerce sales in future fiscal years . other . net income from our other segment increased $ 4.2 million , or 24 % , to $ 21.2 million in fiscal 2011 from $ 17.1 million in fiscal 2010. this increase was primarily the result of temporary locations open in the fourth quarter of fiscal 2011 and additional warehouse sales held during the fourth quarter of fiscal 2011 compared to fiscal 2010. this increase was also a result of increased income from strategic sales , showrooms and outlets , partially offset by decreased income from our franchise operating channel . we reacquired our four remaining franchised locations during the third quarter of fiscal 2011 ; as a result , income from operations from the reacquired stores is now included in our corporate-owned stores segment . we continue to employ our other segment strategy to increase interest in our product in markets we have not otherwise entered with corporate-owned stores . income from operations also includes general corporate expenses . general corporate expenses increased $ 18.7 million , or 32 % , to $ 77.4 million in fiscal 2011 from $ 58.7 million in fiscal 2010. this increase was 33 primarily due to an increase in expenses related to our head office growth of $ 14.8 million , which was largely related to the growth of our information technology and human resources departments to support the growth of our business . income from operations also increased as a result of increased stock-based compensation expense of $ 2.2 million , an increase in foreign exchange losses of $ 1.2 million , and increased depreciation and amortization expense of $ 0.5 million . the increase was partially offset by a decreased provision for impairment and lease exit costs of $ 1.8 million . general corporate expenses are expected to continue to increase in future years as we grow our overall business and require increased efforts at our head office to support our corporate-owned stores , franchises and other segments . other income ( expense ) , net other income ( expense ) , net decreased $ 0.4 million , to $ 2.5 million in fiscal 2011 from $ 2.9 million in fiscal 2010. the decrease was primarily a result of re-measuring our 13 percent non-controlling equity investment in australia immediately prior to obtaining control of the business , which led to a $ 1.8 million gain on investment in fiscal 2010. this was offset by increased interest income earned in fiscal 2011 compared to fiscal 2010 on our increased cash balances . provision for income taxes provision for income taxes increased $ 43.4 million , or 71 % , to $ 104.5 million in fiscal 2011 from $ 61.1 million in fiscal 2010. in fiscal 2011 , our effective tax rate was 36.1 % compared to 33.3 % in fiscal 2010. the higher effective tax rate was due to the proportional increase of taxable income in the united states in fiscal 2011 compared to taxable income in canada which is taxed at a rate lower than the us statutory rate combined with the declining canadian corporate tax rate . we expect this trend to continue as we expect to generate a higher proportion of our future taxable income in the united states . we have not recorded deferred taxes on undistributed earnings and other temporary differences of our canadian subsidiary which are considered to be indefinitely reinvested . if management 's intentions with respect to these undistributed earnings and other temporary differences were to change in the future , deferred taxes may need to be provided that could materially impact our financial results . net income net income increased $ 62.2 million , or 51 % , to $ 184.1 million in fiscal 2011 from $ 121.8 million in fiscal 2010. the increase in net income in fiscal 2011 was primarily due to a $ 174.3 million increase in gross profit resulting from sales growth at existing and additional corporate-owned stores opened during fiscal 2011 and increasing traffic on our e-commerce website , offset by an increase of $ 67.8 million in selling , general and administrative expenses , including provision for impairment and lease exit costs , an increase of $ 43.4 million in provision for income taxes , and a $ 0.4 million decrease in other income ( expense ) , net . comparison of fiscal 2010 to fiscal 2009 net revenue net revenue increased $ 258.8 million , or 57 % , to $ 711.7 million in fiscal 2010 from $ 452.9 million in fiscal 2009. assuming the average exchange rate between the canadian and united states dollars in fiscal 2009 remained constant , our net revenue would have increased

