2014 acquisitions and integration in 2014 we acquired napw and noble voice , based on our theory that if these specific companies were combined we could build platforms to capture synergies that would allow us to own the technology and methods to drive pdn to a leadership position in the field of diversity recruiting . we believe that pdn and napw complemented one another because pdn 's products and services would benefit and help grow the napw membership revenue stream and napw 's membership database would be an accretive addition to pdn 's affinities . we believe that noble voice complemented pdn and napw because its technology would allow outreach to members in new and efficient ways , thereby scaling previous methods and helping to efficiently grow revenue . we believe that pdn and napw complemented noble voice because the customers , members and affinities in both companies provided new , scalable sources of revenue for noble voice . we therefore believe that all three companies , combined , mutually benefit one another and provide a scalable growth environment for all . as we close 2014 and move into 2015 , we are already seeing the fruits of our investment theory in real time . we have already integrated significant portions of all three companies in terms of underlying support technology , human resources and payroll policy , and company mission and culture . we believe that we have successfully begun to build a unified operation on a timetable ahead of our initial , internal expectations , and our successes to-date include the following key highlights : · increased cost savings by eliminating redundancies in systems and personnel across all divisions · increased efficiency of personnel management by harmonizing policies across all divisions · decreased risk and increased employee enrichment by creating our employee resource program which brings tangible new benefits to our employees and provides enhanced communication channels so that we can capture ideas and synergies identified by our employees · employed combined resources to introduce a new napw website , bringing more value to members and more data to company · combined pdn and noble voice sales resources to successfully launch hireadvantedge product and begin matching job-seekers to available jobs in real-time · combined all divisions ' resources to reach napw members for participation in hireadvantedge product · combined pdn and noble voice resources to launch beta hireadvantedge product 's e-commerce dashboard , allowing the company to sell qualified candidates via low-cost e-commerce method 29 · combined pdn and napw resources to upgrade benefits available to napw members across all napw membership tiers · combined all divisions ' resources to create new initial member tier and deliver upgraded benefits to complimentary napw members · combined all divisions ' resources to begin building new revenue pipeline to monetize complimentary napw members · combined noble voice and napw resources to create a low-cost testing environment · combined noble voice and napw resources to create an improved member support and engagement team · combined resources to greatly increase web traffic and time on site to all pdn , napw and noble voice online properties · combined resources to greatly increase pdn rate of new member registrations · combined resources to create improved user experience for pdn corporate customers through upgraded recruiter dashboard · combined pdn and noble voice resources to use efficient texting technology to support events sales · combined pdn and napw resources to deliver an expanded field of career fairs and networking summits our past several quarters have been transformational in the sense that we have re-tooled the company to capture opportunities that were not readily available to it before our 2014 acquisitions . though we believe we are still very early in the process of synergy capture through integration , we have already seen tangible success and begun to realize the theory that underlay each of our 2014 acquisitions . pdn operations we generate revenue from our pdn network through numerous sources , all of which involve recruitment services designed to meet growing demand for diverse talent . we offer job postings , recruitment advertising , semantic search technology , career and networking events . we also license our recruitment technology platform . we currently have over 9 00 companies utilizing our products and services . less than 5 % of our revenue is transacted online via ecommerce ; the majority of our sales are consummated via direct interaction with our diversity recruitment sales professionals . we generate revenue by contracting with medium to large employers seeking to diversify their employment ranks by advertising and promoting their job opportunities to our networks of diverse professionals and by assisting employers post their job opportunities in a method and manner compliant with the requirements of the ofccp . pdn – marketing directly to recruiters one of pdn 's core business strategies involves marketing our suite of products and services directly to recruiters . we market to both third-party and in-house corporate recruiters by assessing their diversity recruitment and talent acquisition needs and providing them real-time solutions that deliver diverse talent . we strongly believe that the industry has no single supplier that allows employers to access diverse candidates as efficiently as we are able to at our scale or quality , or with our unique understanding of the marketplace . we believe that our approach is both unique and scalable . our experience tells us that the diversity recruiting market is fragmented and difficult for diversity recruiting teams to penetrate because the market lacks a centralized point of approach . pdn solves that problem by developing strategic partnerships with leading organizations and providing a single point of access , which we deliver in an automated and culturally-relevant way that is meaningful to the job seeker . story_separator_special_tag sales and marketing expense : sales and marketing expense for the year ended december 31 , 2014 was $ 8,041,000 , an increase of $ 5,694,000 , or 242.6 % , compared to $ 2,347,000 for the year ended december 31 , 2013. the increase primarily consisted of $ 4,848,000 of sales and marketing expenses from napw since its acquisition date , which included $ 1,848,000 of wages and benefits for the napw sales team and $ 3,000,000 of digital advertising and direct mail costs to generate leads , and an increase of $ 850,000 for the year ended december 31 , 2014 in sales and marketing salaries , commissions and benefits for pdn which resulted from hiring additional staff to support our direct sales capabilities . general and administrative expense : general and administrative expenses increased by $ 4,124,000 , or 181.8 % to $ 6,3926,000 for the year ended december 31 , 2014 , compared to $ 2,268,000 for the year ended december 31 , 2013 , primarily due to ( 1 ) $ 2,835,000 of expenses from napw and $ 681,000 from noble voice from each respective acquisition date to december 31 , 2014 and ( 2 ) stock based compensation expense of $ 565,000 incurred in connection with the granting of stock as a component of the employment contracts of the former owners of noble voice and options granted to certain members of management and employees . additionally , in connection with the acquisition of psi in june 2013 , we committed to pay the former chief executive officer a minimum additional $ 100,000 on each of september 30 , 2014 and 2015 , contingent upon his continued employment with us and divisional results on each of those respective dates . we recorded an expense of $ 100,000 related to these contingent liabilities during the year ended december 31 , 2014. depreciation and amortization expense : depreciation and amortization expense for the year ended december 31 , 2014 was $ 1,084,000 , compared to $ 282,000 for the year ended december 31 , 2013 , an increase of $ 802,000 or 284.4 % which was primarily due to a $ 711,000 increase in amortization expense , resulting from the amortization of the intangible assets of $ 14,905,000 acquired from old napw and $ 650,000 from noble voice and an $ 87,000 increase in depreciation and amortization related to the additions to capitalized software relating to web product platform development to support emerging technologies and to the acquired software technology from careerimp inc. in june 2013 . 35 gain on bargain purchase of business : in connection with our acquisition of noble voice on november 26 , 2014 , we recognized a $ 430,000 gain on the bargain purchase of noble voice , which represents the excess of the fair value of the net assets acquired over the purchase price . other expenses included in other expenses , net , for the years ended december 31 , 2014 and 2013 is interest expense in the amount of $ 3,000 and $ 155,000 , respectively . interest expense in 2014 is the result of the note payable to proman which had been issued in conjunction with the acquisition of old napw . interest expense for 2013 is primarily attributable to the amortization of the discount on the note payable to one of the note holders as the note was exchanged to equity upon our reorganization on march 4 , 2013. amortization of the discount amounted to $ 0 and $ 155,000 for the year ended december 31 , 2014 and 2013 , respectively , for the note . acquisition related costs of $ 1,195,000 for the year ended december 31 , 2014 were for professional services and fees directly related to our merger with old napw and our purchase of the assets of global outreach ventures . change in fair value of warrant liability the change in the fair value of the warrant liability is related to the common stock purchase warrants issued to underwriters in the company 's ipo on march 4 , 2013. during the year ended december 31 , 2014 , we recorded a non-cash loss of $ 9,000 related to changes in the fair value of our warrant liability liabilities . the change in the fair value of our warrant liability for the year ended december 31 , 2014 was primarily the result of changes in our stock price . income tax benefit as a result of the company 's completion of its ipo , the company 's results of operations are taxed as a c corporation . prior to the ipo , the company 's operations were taxed as a limited liability company , whereby the company elected to be taxed as a partnership and the income or loss was required to be reported by each respective member on their separate income tax returns . therefore , no provision for income taxes was recorded for periods prior to march 4 , 2013 ( the date on which the tax status changed to a c corporation ) . this change in tax status in 2013 to a taxable entity resulted in the recognition of deferred tax assets and liabilities based on the expected tax consequences of temporary differences between the book and tax basis of the company 's assets and liabilities at the date of the ipo . this resulted in a net deferred tax benefit of $ 3,062,000 and $ 381,000 being recognized and included in the tax provisions for the years ended december 31 , 2014 and 2013 , respectively . the tax benefit was determined using an effective tax rate of 38.8 % and 40.6 % for the year ended december 31 , 2014 and for the period from march 4 , 2013 to december 31 , 2013 , respectively . the unaudited pro forma computation of income tax benefit included in the statements of comprehensive loss represents the tax effects

net cash used in operating activities net cash used in operating activities for the year ended december 31 , 2014 was $ 8,790,000. the cash flow used in operations during 2014 was primarily attributable to changes in our assets and liabilities , mainly consisting of a decrease in accounts receivable of $ 371,000 and an increase in deferred revenue of $ 175,000. accounts receivable decreased approximately 15.8 % in 2014 while our revenue increased 9.4 % . the decrease in accounts receivable was due to the collection of outstanding receivables . we had a net loss of $ 3,658,000 which was partially offset by non-cash depreciation and amortization of $ 1,084,000 , a non-cash deferred tax benefit of $ 3,062,000 , a non-cash net gain on the bargain purchase of noble voice of $ 430,000 , the fair value of warrants issued to an advisor in connection with our acquisition of old napw of $ 139,000 , stock-based compensation expense of $ 565,000 and the amortization of premiums paid on short-term investments of $ 87,000. cash was also used to prepay a license fee of $ 450,000 for rights to market a patented technology product , and decrease accounts payable and accrued expenses of $ 4,177,000. operating cash was also provided by customer deposits of $ 450,000. napw revenues are primarily generated through the sales of 12 month memberships and renewals . memberships are paid when acquired or renewed and entitle the member to benefits for the following 12 months . commissions for sales of new memberships are accrued in the month sold . as a result , although cash is received in the month of sale , revenue is deferred and commission expense is recognized ratably over the year of membership .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```net cash used in operating activities net cash used in operating activities for the year ended december 31 , 2014 was $ 8,790,000. the cash flow used in operations during 2014 was primarily attributable to changes in our assets and liabilities , mainly consisting of a decrease in accounts receivable of $ 371,000 and an increase in deferred revenue of $ 175,000. accounts receivable decreased approximately 15.8 % in 2014 while our revenue increased 9.4 % . the decrease in accounts receivable was due to the collection of outstanding receivables . we had a net loss of $ 3,658,000 which was partially offset by non-cash depreciation and amortization of $ 1,084,000 , a non-cash deferred tax benefit of $ 3,062,000 , a non-cash net gain on the bargain purchase of noble voice of $ 430,000 , the fair value of warrants issued to an advisor in connection with our acquisition of old napw of $ 139,000 , stock-based compensation expense of $ 565,000 and the amortization of premiums paid on short-term investments of $ 87,000. cash was also used to prepay a license fee of $ 450,000 for rights to market a patented technology product , and decrease accounts payable and accrued expenses of $ 4,177,000. operating cash was also provided by customer deposits of $ 450,000. napw revenues are primarily generated through the sales of 12 month memberships and renewals . memberships are paid when acquired or renewed and entitle the member to benefits for the following 12 months . commissions for sales of new memberships are accrued in the month sold . as a result , although cash is received in the month of sale , revenue is deferred and commission expense is recognized ratably over the year of membership .
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 Suspicious Activity Report : 2014 acquisitions and integration in 2014 we acquired napw and noble voice , based on our theory that if these specific companies were combined we could build platforms to capture synergies that would allow us to own the technology and methods to drive pdn to a leadership position in the field of diversity recruiting . we believe that pdn and napw complemented one another because pdn 's products and services would benefit and help grow the napw membership revenue stream and napw 's membership database would be an accretive addition to pdn 's affinities . we believe that noble voice complemented pdn and napw because its technology would allow outreach to members in new and efficient ways , thereby scaling previous methods and helping to efficiently grow revenue . we believe that pdn and napw complemented noble voice because the customers , members and affinities in both companies provided new , scalable sources of revenue for noble voice . we therefore believe that all three companies , combined , mutually benefit one another and provide a scalable growth environment for all . as we close 2014 and move into 2015 , we are already seeing the fruits of our investment theory in real time . we have already integrated significant portions of all three companies in terms of underlying support technology , human resources and payroll policy , and company mission and culture . we believe that we have successfully begun to build a unified operation on a timetable ahead of our initial , internal expectations , and our successes to-date include the following key highlights : · increased cost savings by eliminating redundancies in systems and personnel across all divisions · increased efficiency of personnel management by harmonizing policies across all divisions · decreased risk and increased employee enrichment by creating our employee resource program which brings tangible new benefits to our employees and provides enhanced communication channels so that we can capture ideas and synergies identified by our employees · employed combined resources to introduce a new napw website , bringing more value to members and more data to company · combined pdn and noble voice sales resources to successfully launch hireadvantedge product and begin matching job-seekers to available jobs in real-time · combined all divisions ' resources to reach napw members for participation in hireadvantedge product · combined pdn and noble voice resources to launch beta hireadvantedge product 's e-commerce dashboard , allowing the company to sell qualified candidates via low-cost e-commerce method 29 · combined pdn and napw resources to upgrade benefits available to napw members across all napw membership tiers · combined all divisions ' resources to create new initial member tier and deliver upgraded benefits to complimentary napw members · combined all divisions ' resources to begin building new revenue pipeline to monetize complimentary napw members · combined noble voice and napw resources to create a low-cost testing environment · combined noble voice and napw resources to create an improved member support and engagement team · combined resources to greatly increase web traffic and time on site to all pdn , napw and noble voice online properties · combined resources to greatly increase pdn rate of new member registrations · combined resources to create improved user experience for pdn corporate customers through upgraded recruiter dashboard · combined pdn and noble voice resources to use efficient texting technology to support events sales · combined pdn and napw resources to deliver an expanded field of career fairs and networking summits our past several quarters have been transformational in the sense that we have re-tooled the company to capture opportunities that were not readily available to it before our 2014 acquisitions . though we believe we are still very early in the process of synergy capture through integration , we have already seen tangible success and begun to realize the theory that underlay each of our 2014 acquisitions . pdn operations we generate revenue from our pdn network through numerous sources , all of which involve recruitment services designed to meet growing demand for diverse talent . we offer job postings , recruitment advertising , semantic search technology , career and networking events . we also license our recruitment technology platform . we currently have over 9 00 companies utilizing our products and services . less than 5 % of our revenue is transacted online via ecommerce ; the majority of our sales are consummated via direct interaction with our diversity recruitment sales professionals . we generate revenue by contracting with medium to large employers seeking to diversify their employment ranks by advertising and promoting their job opportunities to our networks of diverse professionals and by assisting employers post their job opportunities in a method and manner compliant with the requirements of the ofccp . pdn – marketing directly to recruiters one of pdn 's core business strategies involves marketing our suite of products and services directly to recruiters . we market to both third-party and in-house corporate recruiters by assessing their diversity recruitment and talent acquisition needs and providing them real-time solutions that deliver diverse talent . we strongly believe that the industry has no single supplier that allows employers to access diverse candidates as efficiently as we are able to at our scale or quality , or with our unique understanding of the marketplace . we believe that our approach is both unique and scalable . our experience tells us that the diversity recruiting market is fragmented and difficult for diversity recruiting teams to penetrate because the market lacks a centralized point of approach . pdn solves that problem by developing strategic partnerships with leading organizations and providing a single point of access , which we deliver in an automated and culturally-relevant way that is meaningful to the job seeker . story_separator_special_tag sales and marketing expense : sales and marketing expense for the year ended december 31 , 2014 was $ 8,041,000 , an increase of $ 5,694,000 , or 242.6 % , compared to $ 2,347,000 for the year ended december 31 , 2013. the increase primarily consisted of $ 4,848,000 of sales and marketing expenses from napw since its acquisition date , which included $ 1,848,000 of wages and benefits for the napw sales team and $ 3,000,000 of digital advertising and direct mail costs to generate leads , and an increase of $ 850,000 for the year ended december 31 , 2014 in sales and marketing salaries , commissions and benefits for pdn which resulted from hiring additional staff to support our direct sales capabilities . general and administrative expense : general and administrative expenses increased by $ 4,124,000 , or 181.8 % to $ 6,3926,000 for the year ended december 31 , 2014 , compared to $ 2,268,000 for the year ended december 31 , 2013 , primarily due to ( 1 ) $ 2,835,000 of expenses from napw and $ 681,000 from noble voice from each respective acquisition date to december 31 , 2014 and ( 2 ) stock based compensation expense of $ 565,000 incurred in connection with the granting of stock as a component of the employment contracts of the former owners of noble voice and options granted to certain members of management and employees . additionally , in connection with the acquisition of psi in june 2013 , we committed to pay the former chief executive officer a minimum additional $ 100,000 on each of september 30 , 2014 and 2015 , contingent upon his continued employment with us and divisional results on each of those respective dates . we recorded an expense of $ 100,000 related to these contingent liabilities during the year ended december 31 , 2014. depreciation and amortization expense : depreciation and amortization expense for the year ended december 31 , 2014 was $ 1,084,000 , compared to $ 282,000 for the year ended december 31 , 2013 , an increase of $ 802,000 or 284.4 % which was primarily due to a $ 711,000 increase in amortization expense , resulting from the amortization of the intangible assets of $ 14,905,000 acquired from old napw and $ 650,000 from noble voice and an $ 87,000 increase in depreciation and amortization related to the additions to capitalized software relating to web product platform development to support emerging technologies and to the acquired software technology from careerimp inc. in june 2013 . 35 gain on bargain purchase of business : in connection with our acquisition of noble voice on november 26 , 2014 , we recognized a $ 430,000 gain on the bargain purchase of noble voice , which represents the excess of the fair value of the net assets acquired over the purchase price . other expenses included in other expenses , net , for the years ended december 31 , 2014 and 2013 is interest expense in the amount of $ 3,000 and $ 155,000 , respectively . interest expense in 2014 is the result of the note payable to proman which had been issued in conjunction with the acquisition of old napw . interest expense for 2013 is primarily attributable to the amortization of the discount on the note payable to one of the note holders as the note was exchanged to equity upon our reorganization on march 4 , 2013. amortization of the discount amounted to $ 0 and $ 155,000 for the year ended december 31 , 2014 and 2013 , respectively , for the note . acquisition related costs of $ 1,195,000 for the year ended december 31 , 2014 were for professional services and fees directly related to our merger with old napw and our purchase of the assets of global outreach ventures . change in fair value of warrant liability the change in the fair value of the warrant liability is related to the common stock purchase warrants issued to underwriters in the company 's ipo on march 4 , 2013. during the year ended december 31 , 2014 , we recorded a non-cash loss of $ 9,000 related to changes in the fair value of our warrant liability liabilities . the change in the fair value of our warrant liability for the year ended december 31 , 2014 was primarily the result of changes in our stock price . income tax benefit as a result of the company 's completion of its ipo , the company 's results of operations are taxed as a c corporation . prior to the ipo , the company 's operations were taxed as a limited liability company , whereby the company elected to be taxed as a partnership and the income or loss was required to be reported by each respective member on their separate income tax returns . therefore , no provision for income taxes was recorded for periods prior to march 4 , 2013 ( the date on which the tax status changed to a c corporation ) . this change in tax status in 2013 to a taxable entity resulted in the recognition of deferred tax assets and liabilities based on the expected tax consequences of temporary differences between the book and tax basis of the company 's assets and liabilities at the date of the ipo . this resulted in a net deferred tax benefit of $ 3,062,000 and $ 381,000 being recognized and included in the tax provisions for the years ended december 31 , 2014 and 2013 , respectively . the tax benefit was determined using an effective tax rate of 38.8 % and 40.6 % for the year ended december 31 , 2014 and for the period from march 4 , 2013 to december 31 , 2013 , respectively . the unaudited pro forma computation of income tax benefit included in the statements of comprehensive loss represents the tax effects

