in addition , because fuel costs represent a significant part of our customers ' operating expenses , volatile and or high fuel prices can adversely affect our customers ' businesses , and consequently the demand for our services and our results of operations . our hedging activities may not be effective to mitigate volatile fuel prices and may expose us to counterparty risk . see item 1a  risk factors of this form 10-k. reportable segments we have three reportable operating segments : aviation , marine and land . corporate expenses are allocated to the segment based on usage , where possible , or on other factors according to the nature of the activity . we evaluate and manage our business segments using the performance measurement of income from operations . financial information with respect to our business segments is provided in note 12 to the accompanying consolidated financial statements included in this form 10-k. critical accounting policies and estimates the discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements included elsewhere in this form 10-k , which have been prepared in accordance with accounting principles generally accepted in the united states . the preparation of these financial statements requires management to make estimates and judgments that affect the reported amounts of assets , liabilities , revenues and expenses and related disclosure of contingent assets and liabilities . on an ongoing basis , we evaluate our estimates , including those related to unbilled revenue and related costs of sales , bad debt , share-based payment awards , derivatives , goodwill and identifiable intangible assets and certain accrued liabilities . we base our estimates on historical experience and on other assumptions that are believed to be reasonable under the circumstances , the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources . actual results may differ from these estimates under different assumptions or conditions . we have identified the policies below as critical to our business operations and the understanding of our results of operations . for a detailed discussion on the application of these and other significant accounting policies , see note 1 to the accompanying consolidated financial statements included in this form 10-k. revenue recognition revenue from the sale of fuel is recognized when the sales price is fixed or determinable , collectability is reasonably assured and title passes to the customer , which is when the delivery of fuel is made to our customer directly from us , the supplier or a third-party subcontractor . our fuel sales are generated as a fuel reseller as well as from on-hand inventory supply . when acting as a fuel reseller , we generally purchase fuel from the supplier , mark it up and contemporaneously resell the fuel to the customer , normally taking delivery for purchased fuel at the same 24 place and time as the delivery is made to the customer . we record the gross sale of the fuel as we generally take inventory risk , have latitude in establishing the sales price , have discretion in the supplier selection , maintain credit risk and are the primary obligor in the sales arrangement . revenue from fuel-related services is recognized when services are performed , the sales price is fixed or determinable and collectability is reasonably assured . we record the sale of fuel-related services on a gross basis as we generally have latitude in establishing the sales price , have discretion in supplier selection , maintain credit risk and are the primary obligor in the sales arrangement . commission from fuel broker services is recognized when services are performed and collectability is reasonably assured . when acting as a fuel broker , we are paid a commission by the supplier . revenue from charge card transactions is recognized at the time the purchase is made by the customer using the charge card . revenue from charge card transactions is generated from processing fees . share-based payment awards we account for share-based payment awards on a fair value basis . under fair value accounting , the grant-date fair value of the share-based payment award is amortized as compensation expense , on a straight-line basis , over the vesting period for both graded and cliff vesting awards . annual compensation expense for share-based payment awards is reduced by an expected forfeiture amount on the outstanding share-based payment awards . we use the black-scholes option pricing model to estimate the fair value of option awards . the estimation of the fair value of option awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of complex and subjective variables . these variables include our expected stock price volatility over the term of the awards , actual and projected employee stock option exercise behaviors , risk-free interest rates and expected dividends . the expected term of option awards represents the estimated period of time from grant until exercise or conversion and is based on vesting schedules and expected post-vesting , exercise and employment termination behavior . expected volatility is based on the historical volatility of our common stock over the period that is equivalent to the award 's expected life . any adjustment to the historical volatility as an indicator of future volatility would be based on the impact to historical volatility of significant non-recurring events that would not be expected in the future . risk-free interest rates are based on the u.s. treasury yield curve at the time of grant for the period that is equivalent to the award 's expected life . dividend yields are based on the historical dividends of world fuel over the period that is equivalent to the award 's expected life , as adjusted for stock splits . story_separator_special_tag for 2010 , our effective tax rate was 17.5 % and our income tax provision was $ 31.0 million , as compared to an effective tax rate of 21.6 % and an income tax provision of $ 32.3 million for 2009. the lower effective tax rate for 2010 resulted primarily from differences in the actual results of our subsidiaries in tax jurisdictions with different tax rates as compared to 2009. net income and diluted earnings per share . our net income for 2010 was $ 146.9 million , an increase of $ 29.8 million , or 25.4 % , as compared to 2009. diluted earnings per share for 2010 was $ 2.31 per share , an increase of $ 0.35 per share , or 17.9 % , as compared to 2009. non-gaap net income and non-gaap diluted earnings per share . the following table sets forth the reconciliation between our net income and our non-gaap net income for 2010 and 2009 ( in thousands ) : replace_table_token_10_th the following table sets forth the reconciliation between our diluted earnings per share and our non-gaap diluted earnings per share for 2010 and 2009 : replace_table_token_11_th the non-gaap financial measures exclude costs associated with share-based compensation and amortization of acquired intangible assets , primarily because we do not believe they are reflective of the company 's core operating results . we believe the exclusion of share-based compensation from operating expenses is useful given the variation in expense that can result from changes in the fair value of our common stock , the effect of which is unrelated to the operational conditions that give rise to variations in the components of our operating costs . also , we believe the exclusion of the amortization of acquired intangible assets is useful for purposes of evaluating operating performance of our core operating results and comparing them period-over-period . we believe that these non-gaap financial measures , when considered in conjunction with our financial information prepared in accordance with gaap , are useful to investors to further aid in evaluating the ongoing financial performance of the company and to provide greater transparency as supplemental information to our gaap results . non-gaap financial measures should not be considered in isolation from , or as a substitute for , financial information prepared in accordance with gaap . in addition , our presentation of non-gaap net income and non-gaap earnings per share may not be comparable to the presentation of such metrics by other companies . investors are encouraged to review the reconciliation of these non-gaap measures to their most directly comparable gaap financial measure . 30 2009 compared to 2008 revenue . our revenue for 2009 was $ 11.3 billion , a decrease of $ 7.2 billion , or 39.0 % , as compared to 2008. our revenue during these periods was attributable to the following segments ( in thousands ) : replace_table_token_12_th our aviation segment contributed $ 4.0 billion in revenue for 2009 , a decrease of $ 3.2 billion , or 44.5 % , as compared to 2008. of the total decrease in aviation segment revenue , $ 2.7 billion was due to a decrease in the average price per gallon sold as a result of lower world oil prices in 2009 compared to record prices in 2008. the remaining decrease of $ 501.1 million was due to decreased sales volume , reflecting the result of our efforts to change the business mix to yield higher margins and our continued efforts to achieve risk adjusted returns on invested capital , primarily in the first half of 2009. our marine segment contributed $ 6.0 billion in revenue for 2009 , a decrease of $ 3.9 billion , or 39.1 % , as compared to 2008. of the total decrease in marine segment revenue , $ 2.4 billion was due to decreased sales volume primarily attributable to the deterioration in the overall volumes in the shipping industry compared to last year and our conscious effort to shed risk . the remaining decrease of $ 1.5 billion was due to a decrease in the average price per metric ton sold as a result of lower world oil prices in 2009. our land segment contributed $ 1.2 billion in revenue for 2009 , a decrease of $ 94.7 million , or 7.3 % , as compared to 2008. of the total decrease in land segment revenue , $ 349.5 million was due to a decrease in the average price per gallon sold as a result of lower world oil prices in 2009. offsetting this decrease was $ 254.8 million primarily due to increased sales volume attributable to incremental sales due to the inclusion of the results of the texor business for all of 2009 and henty and the tgs business since april 2009. gross profit . our gross profit for 2009 was $ 375.6 million , a decrease of $ 19.8 million , or 5.0 % , as compared to 2008. our gross profit during these periods was attributable to the following segments ( in thousands ) : replace_table_token_13_th our aviation segment gross profit for 2009 was $ 163.7 million , a decrease of $ 2.1 million , or 1.3 % , as compared to 2008. of the decrease in aviation segment gross profit , $ 3.6 million was due to decreased sales volume which was partially offset by $ 1.5 million in higher gross profit per gallon sold , reflecting the result of our efforts to change the business mix to yield higher margins and our continued efforts to achieve risk adjusted returns on invested capital . our marine segment gross profit for 2009 was $ 168.9 million , a decrease of $ 34.5 million , or 16.9 % , as compared to 2008. in 2008 , we were presented with extraordinary market opportunities , primarily in the second and third quarters , due to near record fuel prices , volatility and general financing constraints in the global credit market

liquidity and capital resources the following table reflects the major categories of cash flows for 2010 , 2009 and 2008. for additional details , please see the consolidated statements of cash flows in the consolidated financial statements . replace_table_token_18_th 2010 compared to 2009 operating activities . for 2010 , net cash used in operating activities totaled $ 35.7 million as compared to net cash provided by operating activities of $ 77.9 million in 2009. the $ 113.6 million change in operating cash flows was primarily due to changes in net operating assets and liabilities , primarily accounts receivable , net , inventories and prepaid expenses , driven by increased sales volume and world oil prices as compared to 2009 , which were partially offset by increased net income . investing activities . for 2010 , net cash used in investing activities was $ 180.3 million as compared to $ 61.8 million in 2009. the $ 118.5 million increase in cash used in investing activities in 2010 was primarily due to increased cash used in the acquisition of businesses and increased capital expenditures related to systems development in 2010 as compared to 2009 , which was partially offset by the sale of short-term investments . financing activities . for 2010 , net cash provided by financing activities was $ 190.0 million as compared to net cash used in financing activities of $ 34.4 million in 2009. the $ 224.4 million change in cash flows from financing activities was primarily due to proceeds from our public offering of common stock . in september 2010 , we completed a public offering of 9.2 million shares of our common stock at a price of $ 25.00 per share . we received net proceeds of $ 218.8 million from the offering , after deducting $ 10.4 million in commissions paid to the underwriters and an estimated $ 0.8 million in other expenses incurred in connection with the offering . 2009 compared to 2008 operating activities .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```liquidity and capital resources the following table reflects the major categories of cash flows for 2010 , 2009 and 2008. for additional details , please see the consolidated statements of cash flows in the consolidated financial statements . replace_table_token_18_th 2010 compared to 2009 operating activities . for 2010 , net cash used in operating activities totaled $ 35.7 million as compared to net cash provided by operating activities of $ 77.9 million in 2009. the $ 113.6 million change in operating cash flows was primarily due to changes in net operating assets and liabilities , primarily accounts receivable , net , inventories and prepaid expenses , driven by increased sales volume and world oil prices as compared to 2009 , which were partially offset by increased net income . investing activities . for 2010 , net cash used in investing activities was $ 180.3 million as compared to $ 61.8 million in 2009. the $ 118.5 million increase in cash used in investing activities in 2010 was primarily due to increased cash used in the acquisition of businesses and increased capital expenditures related to systems development in 2010 as compared to 2009 , which was partially offset by the sale of short-term investments . financing activities . for 2010 , net cash provided by financing activities was $ 190.0 million as compared to net cash used in financing activities of $ 34.4 million in 2009. the $ 224.4 million change in cash flows from financing activities was primarily due to proceeds from our public offering of common stock . in september 2010 , we completed a public offering of 9.2 million shares of our common stock at a price of $ 25.00 per share . we received net proceeds of $ 218.8 million from the offering , after deducting $ 10.4 million in commissions paid to the underwriters and an estimated $ 0.8 million in other expenses incurred in connection with the offering . 2009 compared to 2008 operating activities .
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 Suspicious Activity Report : in addition , because fuel costs represent a significant part of our customers ' operating expenses , volatile and or high fuel prices can adversely affect our customers ' businesses , and consequently the demand for our services and our results of operations . our hedging activities may not be effective to mitigate volatile fuel prices and may expose us to counterparty risk . see item 1a  risk factors of this form 10-k. reportable segments we have three reportable operating segments : aviation , marine and land . corporate expenses are allocated to the segment based on usage , where possible , or on other factors according to the nature of the activity . we evaluate and manage our business segments using the performance measurement of income from operations . financial information with respect to our business segments is provided in note 12 to the accompanying consolidated financial statements included in this form 10-k. critical accounting policies and estimates the discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements included elsewhere in this form 10-k , which have been prepared in accordance with accounting principles generally accepted in the united states . the preparation of these financial statements requires management to make estimates and judgments that affect the reported amounts of assets , liabilities , revenues and expenses and related disclosure of contingent assets and liabilities . on an ongoing basis , we evaluate our estimates , including those related to unbilled revenue and related costs of sales , bad debt , share-based payment awards , derivatives , goodwill and identifiable intangible assets and certain accrued liabilities . we base our estimates on historical experience and on other assumptions that are believed to be reasonable under the circumstances , the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources . actual results may differ from these estimates under different assumptions or conditions . we have identified the policies below as critical to our business operations and the understanding of our results of operations . for a detailed discussion on the application of these and other significant accounting policies , see note 1 to the accompanying consolidated financial statements included in this form 10-k. revenue recognition revenue from the sale of fuel is recognized when the sales price is fixed or determinable , collectability is reasonably assured and title passes to the customer , which is when the delivery of fuel is made to our customer directly from us , the supplier or a third-party subcontractor . our fuel sales are generated as a fuel reseller as well as from on-hand inventory supply . when acting as a fuel reseller , we generally purchase fuel from the supplier , mark it up and contemporaneously resell the fuel to the customer , normally taking delivery for purchased fuel at the same 24 place and time as the delivery is made to the customer . we record the gross sale of the fuel as we generally take inventory risk , have latitude in establishing the sales price , have discretion in the supplier selection , maintain credit risk and are the primary obligor in the sales arrangement . revenue from fuel-related services is recognized when services are performed , the sales price is fixed or determinable and collectability is reasonably assured . we record the sale of fuel-related services on a gross basis as we generally have latitude in establishing the sales price , have discretion in supplier selection , maintain credit risk and are the primary obligor in the sales arrangement . commission from fuel broker services is recognized when services are performed and collectability is reasonably assured . when acting as a fuel broker , we are paid a commission by the supplier . revenue from charge card transactions is recognized at the time the purchase is made by the customer using the charge card . revenue from charge card transactions is generated from processing fees . share-based payment awards we account for share-based payment awards on a fair value basis . under fair value accounting , the grant-date fair value of the share-based payment award is amortized as compensation expense , on a straight-line basis , over the vesting period for both graded and cliff vesting awards . annual compensation expense for share-based payment awards is reduced by an expected forfeiture amount on the outstanding share-based payment awards . we use the black-scholes option pricing model to estimate the fair value of option awards . the estimation of the fair value of option awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of complex and subjective variables . these variables include our expected stock price volatility over the term of the awards , actual and projected employee stock option exercise behaviors , risk-free interest rates and expected dividends . the expected term of option awards represents the estimated period of time from grant until exercise or conversion and is based on vesting schedules and expected post-vesting , exercise and employment termination behavior . expected volatility is based on the historical volatility of our common stock over the period that is equivalent to the award 's expected life . any adjustment to the historical volatility as an indicator of future volatility would be based on the impact to historical volatility of significant non-recurring events that would not be expected in the future . risk-free interest rates are based on the u.s. treasury yield curve at the time of grant for the period that is equivalent to the award 's expected life . dividend yields are based on the historical dividends of world fuel over the period that is equivalent to the award 's expected life , as adjusted for stock splits . story_separator_special_tag for 2010 , our effective tax rate was 17.5 % and our income tax provision was $ 31.0 million , as compared to an effective tax rate of 21.6 % and an income tax provision of $ 32.3 million for 2009. the lower effective tax rate for 2010 resulted primarily from differences in the actual results of our subsidiaries in tax jurisdictions with different tax rates as compared to 2009. net income and diluted earnings per share . our net income for 2010 was $ 146.9 million , an increase of $ 29.8 million , or 25.4 % , as compared to 2009. diluted earnings per share for 2010 was $ 2.31 per share , an increase of $ 0.35 per share , or 17.9 % , as compared to 2009. non-gaap net income and non-gaap diluted earnings per share . the following table sets forth the reconciliation between our net income and our non-gaap net income for 2010 and 2009 ( in thousands ) : replace_table_token_10_th the following table sets forth the reconciliation between our diluted earnings per share and our non-gaap diluted earnings per share for 2010 and 2009 : replace_table_token_11_th the non-gaap financial measures exclude costs associated with share-based compensation and amortization of acquired intangible assets , primarily because we do not believe they are reflective of the company 's core operating results . we believe the exclusion of share-based compensation from operating expenses is useful given the variation in expense that can result from changes in the fair value of our common stock , the effect of which is unrelated to the operational conditions that give rise to variations in the components of our operating costs . also , we believe the exclusion of the amortization of acquired intangible assets is useful for purposes of evaluating operating performance of our core operating results and comparing them period-over-period . we believe that these non-gaap financial measures , when considered in conjunction with our financial information prepared in accordance with gaap , are useful to investors to further aid in evaluating the ongoing financial performance of the company and to provide greater transparency as supplemental information to our gaap results . non-gaap financial measures should not be considered in isolation from , or as a substitute for , financial information prepared in accordance with gaap . in addition , our presentation of non-gaap net income and non-gaap earnings per share may not be comparable to the presentation of such metrics by other companies . investors are encouraged to review the reconciliation of these non-gaap measures to their most directly comparable gaap financial measure . 30 2009 compared to 2008 revenue . our revenue for 2009 was $ 11.3 billion , a decrease of $ 7.2 billion , or 39.0 % , as compared to 2008. our revenue during these periods was attributable to the following segments ( in thousands ) : replace_table_token_12_th our aviation segment contributed $ 4.0 billion in revenue for 2009 , a decrease of $ 3.2 billion , or 44.5 % , as compared to 2008. of the total decrease in aviation segment revenue , $ 2.7 billion was due to a decrease in the average price per gallon sold as a result of lower world oil prices in 2009 compared to record prices in 2008. the remaining decrease of $ 501.1 million was due to decreased sales volume , reflecting the result of our efforts to change the business mix to yield higher margins and our continued efforts to achieve risk adjusted returns on invested capital , primarily in the first half of 2009. our marine segment contributed $ 6.0 billion in revenue for 2009 , a decrease of $ 3.9 billion , or 39.1 % , as compared to 2008. of the total decrease in marine segment revenue , $ 2.4 billion was due to decreased sales volume primarily attributable to the deterioration in the overall volumes in the shipping industry compared to last year and our conscious effort to shed risk . the remaining decrease of $ 1.5 billion was due to a decrease in the average price per metric ton sold as a result of lower world oil prices in 2009. our land segment contributed $ 1.2 billion in revenue for 2009 , a decrease of $ 94.7 million , or 7.3 % , as compared to 2008. of the total decrease in land segment revenue , $ 349.5 million was due to a decrease in the average price per gallon sold as a result of lower world oil prices in 2009. offsetting this decrease was $ 254.8 million primarily due to increased sales volume attributable to incremental sales due to the inclusion of the results of the texor business for all of 2009 and henty and the tgs business since april 2009. gross profit . our gross profit for 2009 was $ 375.6 million , a decrease of $ 19.8 million , or 5.0 % , as compared to 2008. our gross profit during these periods was attributable to the following segments ( in thousands ) : replace_table_token_13_th our aviation segment gross profit for 2009 was $ 163.7 million , a decrease of $ 2.1 million , or 1.3 % , as compared to 2008. of the decrease in aviation segment gross profit , $ 3.6 million was due to decreased sales volume which was partially offset by $ 1.5 million in higher gross profit per gallon sold , reflecting the result of our efforts to change the business mix to yield higher margins and our continued efforts to achieve risk adjusted returns on invested capital . our marine segment gross profit for 2009 was $ 168.9 million , a decrease of $ 34.5 million , or 16.9 % , as compared to 2008. in 2008 , we were presented with extraordinary market opportunities , primarily in the second and third quarters , due to near record fuel prices , volatility and general financing constraints in the global credit market

