changes in assumptions or judgments or changes to the elements in a software arrangement could cause a material increase or decrease in the amount of revenue that we report in a particular period . we determine vsoe for each element based on historical stand-alone sales to third parties or from the stated renewal rate for the elements contained in the initial arrangement . in determining vsoe , we require that a substantial majority of the selling prices for a product or service fall within a reasonably narrow pricing range . we have established vsoe for our software maintenance and support services , custom software development services , con sulting services and training , when such services are sold optionally with software licenses . for multiple-element arrangements containing our non-software services , we must : ( 1 ) determine whether and when each element has been delivered ; ( 2 ) determine the fair value of each element using the selling price hierarchy of vsoe of selling price , third-party evidence ( “ tpe ” ) of selling price or best-estimated selling price ( “ besp ” ) , as applicable ; and ( 3 ) allocate the total price among the various elements based on the relative selling price method . for multiple-element arrangements that contain both software and non-software elements , we allocate revenue to software or software-related elements as a group and any non-software elements separately based on the selling price hierarchy . we determine the selling price for each deliverable using vsoe of selling price , if it exists , or tpe of selling price . if neither vsoe nor tpe of selling price exist for a deliverable , we use besp . once revenue is allocated to software or software-related elements as a group , we recognize revenue in conformance with software revenue accounting guidance . revenue is recognized when revenue recognition criteria are met for each element . we are generally unable to establish vsoe or tpe for non-software elements and as such , we use besp . besp is generally used for offerings that are not typically sold on a stand-alone basis or for new or highly customized offerings . we determine besp for a product or service by considering multiple factors including , but not limited to , major product groupings , geographies , market conditions , competitive landscape , internal costs , gross margin objectives and pricing practices . pricing practices taken into consideration include historic contractually stated prices , volume discounts where applicable and our price lists . we must estimate certain royalty revenue amounts due to the timing of securing information from our customers . while we believe we can make reliable estimates regarding these matters , these estimates are inherently subjective . accordingly , our assumptions and judgments regarding future products and services as well as our estimates of royalty revenue could differ from actual events , thus materially impacting our financial position and results of operations . product revenue is recognized when the above criteria are met . we reduce the revenue recognized for estimated future returns , rebates and price protection at the time the related revenue is recorded . in determining our estimate for returns and in accordance with our internal policy regarding global channel inventory which is used to determine the level of product held by our distributors on which we have recognized revenue , we rely upon historical data , the estimated amount of product inventory in our distribution channel , the rate at which our product sells through to the end user , product plans and other factors . our estimated provisions for returns can vary from what actually occurs . product returns may be more or less than what was estimated . the amount of inventory in the channel could be different than what is estimated . our estimate of the rate of sell-through for product in the channel could be different than what actually occurs . these factors and unanticipated changes in the economic and industry environment could make our return estimates differ from actual returns , thus impacting our financial position and results of operations . in the future , actual returns and price protection may exceed our estimates as unsold products in the distribution channels are exposed to rapid changes in consumer preferences , market conditions or technological obsolescence due to new platforms , product updates or competing products . while we believe we can make reliable estimates regarding these matters , these estimates are inherently subjective . accordingly , if our estimates change , our returns and price protection reserves would change , which would impact the total net revenue we report . we recognize revenue for hosted services that are priced based on a committed number of transactions ratably beginning on the date the services associated with the committed transactions are first made available to the customer and continuing through the end of the contractual service term . over-usage fees , and fees billed based on the actual number of transactions from which we capture data , are billed in accordance with contract terms as these fees are incurred . we record amounts that have been invoiced in accounts receivable and in deferred revenue or revenue , depending on whether the revenue recognition criteria have been met . our consulting revenue is recognized on a time and materials basis and is measured monthly based on input measures , such as on hours incurred to date compared to total estimated hours to complete , with consideration given to output measures , such as contract milestones , when applicable . 36 accounting for income taxes we use the asset and liability method of accounting for income taxes . under this method , income tax expense is recognized for the amount of taxes payable or refundable for the current year . story_separator_special_tag 40 segments in fiscal 2017 , we categorized our products into the following reportable segments : digital media —our digital media segment provides tools and solutions that enable individuals , small and medium businesses and enterprises to create , publish , promote and monetize their digital content anywhere . our customers include traditional content creators , web application developers and digital media professionals , as well as their management in marketing departments and agencies , companies and publishers . our customers also include knowledge workers who create , collaborate and distribute documents . digital marketing —our digital marketing segment provides solutions and services for how digital advertising and marketing are created , managed , executed , measured and optimized . our customers include digital marketers , advertisers , publishers , merchandisers , web analysts , chief marketing officers , chief information officers and chief revenue officers . print and publishing —our print and publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and oem printing businesses . segment information ( dollars in millions ) replace_table_token_5_th fiscal 2017 revenue compared to fiscal 2016 revenue digital media revenue from digital media increased $ 1.07 billion during fiscal 2017 as compared to fiscal 2016 , primarily driven by increases in revenue associated with our creative offerings . revenue associated with our creative offerings , which includes our creative cloud , perpetually licensed creative and stock photography offerings , increased during fiscal 2017 . the increase was primarily due to an increase in subscription revenue associated with our creative cloud offerings driven by increases in individual , team and enterprise subscriptions . also contributing to the increase in revenue was revenue growth associated with our creative cloud photography plan subscription offering . adobe document cloud revenue , which includes our acrobat product family and adobe sign service , increased during fiscal 2017 as compared to fiscal 2016 primarily due to increases in document cloud subscriptions revenue , offset in part by expected declines in revenue associated with our perpetually licensed acrobat offering . also contributing to the increase in document cloud revenue was an increase in adobe sign revenue . digital marketing revenue from digital marketing increased $ 383.4 million during fiscal 2017 , as compared to fiscal 2016 primarily due to subscription revenue growth associated with our adobe experience cloud . the increase in subscription revenue was driven by strong performance with our adobe marketing cloud offerings , which include aem and adobe campaign , and our adobe analytics cloud offerings , which includes audience manager . also contributing to the increase in adobe experience cloud revenue were increases in revenue associated with our adobe advertising cloud offerings , including tubemogul which we acquired in the first quarter of fiscal 2017 . 41 fiscal 2016 revenue compared to fiscal 2015 revenue digital media revenue from digital media increased $ 845.8 million during fiscal 2016 as compared to fiscal 2015 , primarily driven by increases in revenue associated with our creative offerings . revenue associated with our creative offerings , which includes our creative cloud , perpetually licensed creative and stock photography offerings , increased during fiscal 2016 as compared to fiscal 2015 primarily due to the increase in subscription revenue associated with our creative cloud offerings driven by increases in the number of paid creative cloud individual and team subscriptions , and continued adoption of our etlas . to a lesser extent , increases in revenue associated with our creative cloud photography plan subscription offering and stock photography offerings also contributed to the increase in revenue associated with our creative offerings . increases associated with our creative offerings were slightly offset by expected declines in revenue associated with our perpetual creative offerings and distribution of third-party software downloads . document cloud revenue , which includes our acrobat product family and adobe sign service , decreased slightly during fiscal 2016 as compared to fiscal 2015 , primarily due to expected decreases in revenue associated with our acrobat perpetual license offering . decreases were partially offset by increases in revenue associated with our document cloud subscription offerings as we continue to migrate more customers to our document cloud , along with increases in adobe sign revenue . digital marketing revenue from digital marketing increased $ 227.7 million during fiscal 2016 , as compared to fiscal 2015 primarily due to continued revenue growth associated with our adobe experience cloud , which increased 20 % year over year . increases in adobe experience cloud revenue were largely driven by the continued adoption of our aem offerings and , to a lesser extent , the increase in revenue associated with adobe campaign . also contributing to the increase in digital marketing revenue was the increase in adobe analytics cloud revenue . geographical information ( dollars in millions ) replace_table_token_6_th fiscal 2017 revenue by geography compared to fiscal 2016 revenue by geography overall revenue during fiscal 2017 increased in all geographic regions as compared to fiscal 2016 primarily due to increases in digital media and digital marketing revenue . within each geographic region , the fluctuations in revenue by reportable segment were attributable to the factors noted in the segment information above . further , the overall increase in emea revenue was slightly offset by declines due to the relative strength of the u.s. dollar against emea currencies as discussed below . fiscal 2016 revenue by geography compared to fiscal 2015 revenue by geography overall revenue during fiscal 2016 increased in all geographic regions as compared to fiscal 2015 primarily due to increases in digital media and digital marketing revenue , slightly offset by a decrease in print and publishing revenue . within each geographic region , fluctuations in revenue by reportable segment were attributable to the factors noted in the segment information above . further , the overall increase in emea revenue was partially offset by declines due to the relative strength of the u.s.

cash flows from financing activities for fiscal 2017 , net cash used for financing activities of $ 1.18 billion was primarily due to payments for our treasury stock repurchases and costs associated with the issuance of treasury stock , offset in part by proceeds from the issuance of treasury stock . for fiscal 2016 , net cash used for financing activities of $ 1.09 billion was primarily due to payments for our treasury stock repurchases and costs associated with the issuance of treasury stock , offset in part by proceeds from the issuance of treasury stock and excess tax benefits from stock-based compensation . in january 2015 , we issued $ 1 billion of 3.25 % senior notes due february 1 , 2025 ( the “ 2025 notes ” ) . our proceeds were approximately $ 989.3 million which is net of an issuance discount of $ 10.7 million . in addition , we incurred issuance costs of $ 7.9 million . both the discount and issuance costs are being amortized to interest expense over the term of the 2025 notes using the effective interest method . the 2025 notes rank equally with our other unsecured and unsubordinated indebtedness . we used $ 600 million of the proceeds from the 2025 notes offering to repay the outstanding balance plus accrued and unpaid interest of the $ 600 million 3.25 % senior notes due february 1 , 2015 ( “ 2015 notes ” ) . the remaining proceeds were used for general corporate purposes . see note 15 of our consolidated financial statements for more detailed information .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows from financing activities for fiscal 2017 , net cash used for financing activities of $ 1.18 billion was primarily due to payments for our treasury stock repurchases and costs associated with the issuance of treasury stock , offset in part by proceeds from the issuance of treasury stock . for fiscal 2016 , net cash used for financing activities of $ 1.09 billion was primarily due to payments for our treasury stock repurchases and costs associated with the issuance of treasury stock , offset in part by proceeds from the issuance of treasury stock and excess tax benefits from stock-based compensation . in january 2015 , we issued $ 1 billion of 3.25 % senior notes due february 1 , 2025 ( the “ 2025 notes ” ) . our proceeds were approximately $ 989.3 million which is net of an issuance discount of $ 10.7 million . in addition , we incurred issuance costs of $ 7.9 million . both the discount and issuance costs are being amortized to interest expense over the term of the 2025 notes using the effective interest method . the 2025 notes rank equally with our other unsecured and unsubordinated indebtedness . we used $ 600 million of the proceeds from the 2025 notes offering to repay the outstanding balance plus accrued and unpaid interest of the $ 600 million 3.25 % senior notes due february 1 , 2015 ( “ 2015 notes ” ) . the remaining proceeds were used for general corporate purposes . see note 15 of our consolidated financial statements for more detailed information .
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 Suspicious Activity Report : changes in assumptions or judgments or changes to the elements in a software arrangement could cause a material increase or decrease in the amount of revenue that we report in a particular period . we determine vsoe for each element based on historical stand-alone sales to third parties or from the stated renewal rate for the elements contained in the initial arrangement . in determining vsoe , we require that a substantial majority of the selling prices for a product or service fall within a reasonably narrow pricing range . we have established vsoe for our software maintenance and support services , custom software development services , con sulting services and training , when such services are sold optionally with software licenses . for multiple-element arrangements containing our non-software services , we must : ( 1 ) determine whether and when each element has been delivered ; ( 2 ) determine the fair value of each element using the selling price hierarchy of vsoe of selling price , third-party evidence ( “ tpe ” ) of selling price or best-estimated selling price ( “ besp ” ) , as applicable ; and ( 3 ) allocate the total price among the various elements based on the relative selling price method . for multiple-element arrangements that contain both software and non-software elements , we allocate revenue to software or software-related elements as a group and any non-software elements separately based on the selling price hierarchy . we determine the selling price for each deliverable using vsoe of selling price , if it exists , or tpe of selling price . if neither vsoe nor tpe of selling price exist for a deliverable , we use besp . once revenue is allocated to software or software-related elements as a group , we recognize revenue in conformance with software revenue accounting guidance . revenue is recognized when revenue recognition criteria are met for each element . we are generally unable to establish vsoe or tpe for non-software elements and as such , we use besp . besp is generally used for offerings that are not typically sold on a stand-alone basis or for new or highly customized offerings . we determine besp for a product or service by considering multiple factors including , but not limited to , major product groupings , geographies , market conditions , competitive landscape , internal costs , gross margin objectives and pricing practices . pricing practices taken into consideration include historic contractually stated prices , volume discounts where applicable and our price lists . we must estimate certain royalty revenue amounts due to the timing of securing information from our customers . while we believe we can make reliable estimates regarding these matters , these estimates are inherently subjective . accordingly , our assumptions and judgments regarding future products and services as well as our estimates of royalty revenue could differ from actual events , thus materially impacting our financial position and results of operations . product revenue is recognized when the above criteria are met . we reduce the revenue recognized for estimated future returns , rebates and price protection at the time the related revenue is recorded . in determining our estimate for returns and in accordance with our internal policy regarding global channel inventory which is used to determine the level of product held by our distributors on which we have recognized revenue , we rely upon historical data , the estimated amount of product inventory in our distribution channel , the rate at which our product sells through to the end user , product plans and other factors . our estimated provisions for returns can vary from what actually occurs . product returns may be more or less than what was estimated . the amount of inventory in the channel could be different than what is estimated . our estimate of the rate of sell-through for product in the channel could be different than what actually occurs . these factors and unanticipated changes in the economic and industry environment could make our return estimates differ from actual returns , thus impacting our financial position and results of operations . in the future , actual returns and price protection may exceed our estimates as unsold products in the distribution channels are exposed to rapid changes in consumer preferences , market conditions or technological obsolescence due to new platforms , product updates or competing products . while we believe we can make reliable estimates regarding these matters , these estimates are inherently subjective . accordingly , if our estimates change , our returns and price protection reserves would change , which would impact the total net revenue we report . we recognize revenue for hosted services that are priced based on a committed number of transactions ratably beginning on the date the services associated with the committed transactions are first made available to the customer and continuing through the end of the contractual service term . over-usage fees , and fees billed based on the actual number of transactions from which we capture data , are billed in accordance with contract terms as these fees are incurred . we record amounts that have been invoiced in accounts receivable and in deferred revenue or revenue , depending on whether the revenue recognition criteria have been met . our consulting revenue is recognized on a time and materials basis and is measured monthly based on input measures , such as on hours incurred to date compared to total estimated hours to complete , with consideration given to output measures , such as contract milestones , when applicable . 36 accounting for income taxes we use the asset and liability method of accounting for income taxes . under this method , income tax expense is recognized for the amount of taxes payable or refundable for the current year . story_separator_special_tag 40 segments in fiscal 2017 , we categorized our products into the following reportable segments : digital media —our digital media segment provides tools and solutions that enable individuals , small and medium businesses and enterprises to create , publish , promote and monetize their digital content anywhere . our customers include traditional content creators , web application developers and digital media professionals , as well as their management in marketing departments and agencies , companies and publishers . our customers also include knowledge workers who create , collaborate and distribute documents . digital marketing —our digital marketing segment provides solutions and services for how digital advertising and marketing are created , managed , executed , measured and optimized . our customers include digital marketers , advertisers , publishers , merchandisers , web analysts , chief marketing officers , chief information officers and chief revenue officers . print and publishing —our print and publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and oem printing businesses . segment information ( dollars in millions ) replace_table_token_5_th fiscal 2017 revenue compared to fiscal 2016 revenue digital media revenue from digital media increased $ 1.07 billion during fiscal 2017 as compared to fiscal 2016 , primarily driven by increases in revenue associated with our creative offerings . revenue associated with our creative offerings , which includes our creative cloud , perpetually licensed creative and stock photography offerings , increased during fiscal 2017 . the increase was primarily due to an increase in subscription revenue associated with our creative cloud offerings driven by increases in individual , team and enterprise subscriptions . also contributing to the increase in revenue was revenue growth associated with our creative cloud photography plan subscription offering . adobe document cloud revenue , which includes our acrobat product family and adobe sign service , increased during fiscal 2017 as compared to fiscal 2016 primarily due to increases in document cloud subscriptions revenue , offset in part by expected declines in revenue associated with our perpetually licensed acrobat offering . also contributing to the increase in document cloud revenue was an increase in adobe sign revenue . digital marketing revenue from digital marketing increased $ 383.4 million during fiscal 2017 , as compared to fiscal 2016 primarily due to subscription revenue growth associated with our adobe experience cloud . the increase in subscription revenue was driven by strong performance with our adobe marketing cloud offerings , which include aem and adobe campaign , and our adobe analytics cloud offerings , which includes audience manager . also contributing to the increase in adobe experience cloud revenue were increases in revenue associated with our adobe advertising cloud offerings , including tubemogul which we acquired in the first quarter of fiscal 2017 . 41 fiscal 2016 revenue compared to fiscal 2015 revenue digital media revenue from digital media increased $ 845.8 million during fiscal 2016 as compared to fiscal 2015 , primarily driven by increases in revenue associated with our creative offerings . revenue associated with our creative offerings , which includes our creative cloud , perpetually licensed creative and stock photography offerings , increased during fiscal 2016 as compared to fiscal 2015 primarily due to the increase in subscription revenue associated with our creative cloud offerings driven by increases in the number of paid creative cloud individual and team subscriptions , and continued adoption of our etlas . to a lesser extent , increases in revenue associated with our creative cloud photography plan subscription offering and stock photography offerings also contributed to the increase in revenue associated with our creative offerings . increases associated with our creative offerings were slightly offset by expected declines in revenue associated with our perpetual creative offerings and distribution of third-party software downloads . document cloud revenue , which includes our acrobat product family and adobe sign service , decreased slightly during fiscal 2016 as compared to fiscal 2015 , primarily due to expected decreases in revenue associated with our acrobat perpetual license offering . decreases were partially offset by increases in revenue associated with our document cloud subscription offerings as we continue to migrate more customers to our document cloud , along with increases in adobe sign revenue . digital marketing revenue from digital marketing increased $ 227.7 million during fiscal 2016 , as compared to fiscal 2015 primarily due to continued revenue growth associated with our adobe experience cloud , which increased 20 % year over year . increases in adobe experience cloud revenue were largely driven by the continued adoption of our aem offerings and , to a lesser extent , the increase in revenue associated with adobe campaign . also contributing to the increase in digital marketing revenue was the increase in adobe analytics cloud revenue . geographical information ( dollars in millions ) replace_table_token_6_th fiscal 2017 revenue by geography compared to fiscal 2016 revenue by geography overall revenue during fiscal 2017 increased in all geographic regions as compared to fiscal 2016 primarily due to increases in digital media and digital marketing revenue . within each geographic region , the fluctuations in revenue by reportable segment were attributable to the factors noted in the segment information above . further , the overall increase in emea revenue was slightly offset by declines due to the relative strength of the u.s. dollar against emea currencies as discussed below . fiscal 2016 revenue by geography compared to fiscal 2015 revenue by geography overall revenue during fiscal 2016 increased in all geographic regions as compared to fiscal 2015 primarily due to increases in digital media and digital marketing revenue , slightly offset by a decrease in print and publishing revenue . within each geographic region , fluctuations in revenue by reportable segment were attributable to the factors noted in the segment information above . further , the overall increase in emea revenue was partially offset by declines due to the relative strength of the u.s.

