in 2014 mexico saw slower volume point growth , and the north america and asia pacific regions saw declines in volume points , each continuing a multiple-year trend of decreasing volume point growth rates in those regions . we believe this trend is the result of members adjusting to certain revisions to our operations and marketing plan designed to improve the training and retention of sales leaders . the south & central america region also saw a decline in volume points following several years of growth , for reasons similar to the regions noted above as well as the impact of order size and product import limitations instituted for the venezuela market . average active sales leaders by geographic region with the continued expansion of daily consumption dmos in our different markets and our objective to improve member retention , we believe the average active sales leader is a useful metric . it represents the monthly average number of sales leaders that place an order , including orders of non-sales leader members in their downline sales organization , during a given period . we rely on this metric as an indication of the engage- 43 ment level of sales leaders , who are integral to our success , and therefore as an indication of the success of our strategies and execution . changes in the average active sales leader metric may be indicative of potential for changes in annual retention levels and future sales growth . replace_table_token_11_th ( 1 ) worldwide average active sales leaders may not equal the sum of the average active sales leaders in each region due to the calculation being an average of sales leaders active in a period , not a summation , and the fact that some sales leaders are active in more than one region but are counted only once in the worldwide amount . we believe the trend of increasing worldwide average active sales leaders over the periods reflected in the table is attributable to the company 's success in making the herbalife business opportunity more appealing and in facilitating sales leader success through providing quality products ; improved dmos , including daily consumption approaches such as nutrition clubs ; easier access to product ; systemized training of members on our products and methods ; and continued promotion and branding of herbalife products . although average active sales leaders increased in each region in 2014 and 2013 as compared to the prior year period , several regions have seen the growth rate decrease over this period . in 2014 , the north america , mexico and asia pacific regions saw a continued multiple-year decline in average active sales leader growth rates for the same reasons the rate of volume point growth decreased in those regions . the south & central america region also saw a lower growth rate for 2014 compared to 2013 , for the same reasons the rate of volume point growth decreased , partially offset by our determination not to require sales leaders in venezuela to re-qualify for the twelve-month period ended january 31 , 2014. given the long term and qualitative nature of our strategies , the magnitude of the impact of each such strategy on sales leaders ' engagement can not be quantified and may vary over time and by market . 44 number of sales leaders and retention rates by geographic region as of re-qualification period our compensation system requires each sales leader to re-qualify for such status each year , prior to february , in order to maintain their 50 % discount on products and be eligible to receive royalty payments . in february of each year , we demote from the rank of sales leader those members who did not satisfy the re-qualification requirements during the preceding twelve months . the re-qualification requirement does not apply to new sales leaders ( i.e . those who became sales leaders subsequent to the january re-qualification of the prior year ) . for the latest twelve month re-qualification period ending january 2015 , approximately 54.2 % of our sales leaders , excluding china , venezuela and argentina , re-qualified . we did not require our venezuelan sales leaders to re-qualify temporarily for the period ended january 2014 due to product supply limitation resulting from currency restrictions ; the venezuela re-qualification requirement resumed for the period ended january 2015 after providing the market time to adjust to supply levels . we did not require our argentinean sales leaders to re-qualify temporarily for the period ended january 2015 due to product supply challenges resulting from importation restrictions . if venezuela and argentina were included on a normalized basis , the percentage would have been 53.4 % . replace_table_token_12_th the member statistics below further highlight the calculation for retention . replace_table_token_13_th the table below reflects the number of sales leaders as of the end of february of the year indicated ( subsequent to the annual re-qualification date ) and sales leader retention rate by year and by region . replace_table_token_14_th sales leaders generally purchase our products for resale to other members and retail consumers . the number of sales leaders by geographic region as of the quarterly reporting dates will normally be higher than the number of sales leaders by geographic region as of the re-qualification period because sales leaders who do not re-qualify during the relevant twelve-month period will be removed from the rank of sales leader the following february . comparisons of sales leader totals on a year-to-year basis are indicators of our recruitment and retention efforts in different geographic regions . 45 we provide members with products , support materials , training , special events and a competitive compensation program . story_separator_special_tag post-tax ) related to a legal reserve for the bostick case ( see note 7 , contingencies , to the consolidated financial statements for further discussion ) ; a $ 2.6 million pre-tax unfavorable impact ( $ 1.6 million post-tax ) related to impairment of newly acquired defective manufacturing equipment ; a $ 36.7 million unfavorable impact of non-cash interest expense related to the convertible notes and the forward transactions ( see liquidity and capital resources  convertible senior notes below for further discussion ) , and a $ 0.6 million pre-tax unfavorable impact ( $ 0.4 million post-tax ) related to expenses incurred for the recovery of costs associated with the re-audit of our 2010 to 2012 financial statements after the resignation of kpmg as our independent registered public accounting firm . net income for the year ended december 31 , 2013 included approximately $ 29.1 million pre-tax unfavorable impact ( $ 24.5 million post-tax ) related to legal and advisory services and other expenses for the company 's response to allegations and other negative information put forward in the marketplace by a hedge fund manager which started in late 2012 and approximately $ 20.4 million pre-tax unfavorable impact ( $ 15.6 million post-tax ) related to expenses for the re-audit of the company 's 2010 to 2012 financial statements . net income for year ended december 31 , 2013 also included a $ 15.1 million pre-tax unfavorable impact ( $ 9.8 million post-tax ) related to the venezuela bolivar devaluation . reporting segment results we aggregate our operating segments , excluding china , into one reporting segment , or the primary reporting segment . the primary reporting segment includes the north america , mexico , south & central america , emea , and asia pacific regions . china has been identified as a separate reporting segment primarily due to the regulatory environment in china . see note 10 , segment information , to the consolidated financial statements for further discussion of our reporting segments . see below for discussions of net sales and contribution margin by our reporting segments . net sales by reporting segment the primary reporting segment reported net sales of $ 4,294.3 million for the year ended december 31 , 2014. net sales for the primary reporting segment decreased $ 59.4 million , or 1.4 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. china reported net sales of $ 664.3 million for the year ended december 31 , 2014. net sales for china increased $ 192.7 million , or 40.9 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. see the discussion of net sales by geographic region below of the applicable region ( s ) comprising each segment for the underlying explanations of the changes in net sales for each reporting segment for the year ended december 31 , 2014 , as compared to the same period in 2013. contribution margin by reporting segment as discussed above under presentation ,  contribution margin consists of net sales less cost of sales and royalty overrides . the primary reporting segment reported contribution margin of $ 1,908.0 million for the year ended december 31 , 2014. contribution margin for the primary reporting segment decreased $ 33.7 million , or 1.7 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. china reported contribution margin of $ 596.6 million for the year ended december 31 , 2014. contribution margin for china increased $ 173.9 million , or 41.1 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. the changes in contribution margin for the primary reporting segment and china for the year ended december 31 , 2014 , as compared to the same period in 2013 was primarily due to the changes in net sales as described in the net sales by reporting segment section above . 50 sales by geographic region the following chart reconciles retail sales to net sales : sales by geographic region replace_table_token_16_th ( 1 ) during 2013 we simplified our pricing structure for most markets by increasing suggested retail prices and reducing total shipping and handling revenues by a similar amount , eliminating a packaging and handling line item from our invoices to members . these changes did not materially impact our consolidated net sales and profitability . ( 2 ) retail sales is a non-gaap measure which may not be comparable to similarly-titled measures used by other companies . north america the north america region reported net sales of $ 926.8 million for the year ended december 31 , 2014. net sales increased $ 18.8 million , or 2.1 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. in local currency , net sales increased $ 19.9 million , or 2.2 % for the year ended december 31 , 2014 , as compared to the same period in 2013. the increase in net sales for the year ended december 31 , 2014 , as compared to the same period in 2013 , was a result of a net sales increase in the u.s. of $ 18.2 million or 2.1 % . product prices in the us were increased 3 % in march 2014. in the u.s. while net sales for the year increased , the trend weakened during the year with a decline in sales during the fourth quarter as compared to prior year fourth quarter . for the full year , the north america region saw a decline in the rate of net sales growth in 2014 as compared to 2013 , following a similar decline in 2013 as compared to 2012. we believe the change in trend is a result of members adapting to certain revisions to our operations

liquidity and capital resources  working capital and operating activities below for further discussion of currency exchange rate issues in venezuela . emea the emea region reported net sales of $ 735.2 million for the year ended december 31 , 2013. net sales increased $ 107.4 million , or 17.1 % , for the year ended december 31 , 2013 , as compared to the same period in 2012. in local currency , net sales increased 16.3 % for the year ended december 31 , 2013 , as compared to the same period in 2012. the fluctuation of foreign currency rates had a favorable impact on net sales of $ 5.0 million for the year ended december 31 , 2013. the increase in net sales for the year ended december 31 , 2013 was primarily driven by increases in russia , the united kingdom , spain , and italy . net sales in russia , our largest market in the region , increased $ 25.0 million , or 24.7 % , for the year ended december 31 , 2013 , as compared to the same period in 2012. in local currency , net sales increased 28.2 % for the year ended december 31 , 2013 , as compared to the same period in 2012. the fluctuation of foreign currency rates had a $ 3.6 million unfavorable impact on net sales in russia for the year ended december 31 , 2013. the increase in russia was driven by the ongoing adoption of the commercial nutrition club , additional sales centers which have increased access to our products and branding including the sponsorship of fc spartak moscow football club .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```liquidity and capital resources  working capital and operating activities below for further discussion of currency exchange rate issues in venezuela . emea the emea region reported net sales of $ 735.2 million for the year ended december 31 , 2013. net sales increased $ 107.4 million , or 17.1 % , for the year ended december 31 , 2013 , as compared to the same period in 2012. in local currency , net sales increased 16.3 % for the year ended december 31 , 2013 , as compared to the same period in 2012. the fluctuation of foreign currency rates had a favorable impact on net sales of $ 5.0 million for the year ended december 31 , 2013. the increase in net sales for the year ended december 31 , 2013 was primarily driven by increases in russia , the united kingdom , spain , and italy . net sales in russia , our largest market in the region , increased $ 25.0 million , or 24.7 % , for the year ended december 31 , 2013 , as compared to the same period in 2012. in local currency , net sales increased 28.2 % for the year ended december 31 , 2013 , as compared to the same period in 2012. the fluctuation of foreign currency rates had a $ 3.6 million unfavorable impact on net sales in russia for the year ended december 31 , 2013. the increase in russia was driven by the ongoing adoption of the commercial nutrition club , additional sales centers which have increased access to our products and branding including the sponsorship of fc spartak moscow football club .
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 Suspicious Activity Report : in 2014 mexico saw slower volume point growth , and the north america and asia pacific regions saw declines in volume points , each continuing a multiple-year trend of decreasing volume point growth rates in those regions . we believe this trend is the result of members adjusting to certain revisions to our operations and marketing plan designed to improve the training and retention of sales leaders . the south & central america region also saw a decline in volume points following several years of growth , for reasons similar to the regions noted above as well as the impact of order size and product import limitations instituted for the venezuela market . average active sales leaders by geographic region with the continued expansion of daily consumption dmos in our different markets and our objective to improve member retention , we believe the average active sales leader is a useful metric . it represents the monthly average number of sales leaders that place an order , including orders of non-sales leader members in their downline sales organization , during a given period . we rely on this metric as an indication of the engage- 43 ment level of sales leaders , who are integral to our success , and therefore as an indication of the success of our strategies and execution . changes in the average active sales leader metric may be indicative of potential for changes in annual retention levels and future sales growth . replace_table_token_11_th ( 1 ) worldwide average active sales leaders may not equal the sum of the average active sales leaders in each region due to the calculation being an average of sales leaders active in a period , not a summation , and the fact that some sales leaders are active in more than one region but are counted only once in the worldwide amount . we believe the trend of increasing worldwide average active sales leaders over the periods reflected in the table is attributable to the company 's success in making the herbalife business opportunity more appealing and in facilitating sales leader success through providing quality products ; improved dmos , including daily consumption approaches such as nutrition clubs ; easier access to product ; systemized training of members on our products and methods ; and continued promotion and branding of herbalife products . although average active sales leaders increased in each region in 2014 and 2013 as compared to the prior year period , several regions have seen the growth rate decrease over this period . in 2014 , the north america , mexico and asia pacific regions saw a continued multiple-year decline in average active sales leader growth rates for the same reasons the rate of volume point growth decreased in those regions . the south & central america region also saw a lower growth rate for 2014 compared to 2013 , for the same reasons the rate of volume point growth decreased , partially offset by our determination not to require sales leaders in venezuela to re-qualify for the twelve-month period ended january 31 , 2014. given the long term and qualitative nature of our strategies , the magnitude of the impact of each such strategy on sales leaders ' engagement can not be quantified and may vary over time and by market . 44 number of sales leaders and retention rates by geographic region as of re-qualification period our compensation system requires each sales leader to re-qualify for such status each year , prior to february , in order to maintain their 50 % discount on products and be eligible to receive royalty payments . in february of each year , we demote from the rank of sales leader those members who did not satisfy the re-qualification requirements during the preceding twelve months . the re-qualification requirement does not apply to new sales leaders ( i.e . those who became sales leaders subsequent to the january re-qualification of the prior year ) . for the latest twelve month re-qualification period ending january 2015 , approximately 54.2 % of our sales leaders , excluding china , venezuela and argentina , re-qualified . we did not require our venezuelan sales leaders to re-qualify temporarily for the period ended january 2014 due to product supply limitation resulting from currency restrictions ; the venezuela re-qualification requirement resumed for the period ended january 2015 after providing the market time to adjust to supply levels . we did not require our argentinean sales leaders to re-qualify temporarily for the period ended january 2015 due to product supply challenges resulting from importation restrictions . if venezuela and argentina were included on a normalized basis , the percentage would have been 53.4 % . replace_table_token_12_th the member statistics below further highlight the calculation for retention . replace_table_token_13_th the table below reflects the number of sales leaders as of the end of february of the year indicated ( subsequent to the annual re-qualification date ) and sales leader retention rate by year and by region . replace_table_token_14_th sales leaders generally purchase our products for resale to other members and retail consumers . the number of sales leaders by geographic region as of the quarterly reporting dates will normally be higher than the number of sales leaders by geographic region as of the re-qualification period because sales leaders who do not re-qualify during the relevant twelve-month period will be removed from the rank of sales leader the following february . comparisons of sales leader totals on a year-to-year basis are indicators of our recruitment and retention efforts in different geographic regions . 45 we provide members with products , support materials , training , special events and a competitive compensation program . story_separator_special_tag post-tax ) related to a legal reserve for the bostick case ( see note 7 , contingencies , to the consolidated financial statements for further discussion ) ; a $ 2.6 million pre-tax unfavorable impact ( $ 1.6 million post-tax ) related to impairment of newly acquired defective manufacturing equipment ; a $ 36.7 million unfavorable impact of non-cash interest expense related to the convertible notes and the forward transactions ( see liquidity and capital resources  convertible senior notes below for further discussion ) , and a $ 0.6 million pre-tax unfavorable impact ( $ 0.4 million post-tax ) related to expenses incurred for the recovery of costs associated with the re-audit of our 2010 to 2012 financial statements after the resignation of kpmg as our independent registered public accounting firm . net income for the year ended december 31 , 2013 included approximately $ 29.1 million pre-tax unfavorable impact ( $ 24.5 million post-tax ) related to legal and advisory services and other expenses for the company 's response to allegations and other negative information put forward in the marketplace by a hedge fund manager which started in late 2012 and approximately $ 20.4 million pre-tax unfavorable impact ( $ 15.6 million post-tax ) related to expenses for the re-audit of the company 's 2010 to 2012 financial statements . net income for year ended december 31 , 2013 also included a $ 15.1 million pre-tax unfavorable impact ( $ 9.8 million post-tax ) related to the venezuela bolivar devaluation . reporting segment results we aggregate our operating segments , excluding china , into one reporting segment , or the primary reporting segment . the primary reporting segment includes the north america , mexico , south & central america , emea , and asia pacific regions . china has been identified as a separate reporting segment primarily due to the regulatory environment in china . see note 10 , segment information , to the consolidated financial statements for further discussion of our reporting segments . see below for discussions of net sales and contribution margin by our reporting segments . net sales by reporting segment the primary reporting segment reported net sales of $ 4,294.3 million for the year ended december 31 , 2014. net sales for the primary reporting segment decreased $ 59.4 million , or 1.4 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. china reported net sales of $ 664.3 million for the year ended december 31 , 2014. net sales for china increased $ 192.7 million , or 40.9 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. see the discussion of net sales by geographic region below of the applicable region ( s ) comprising each segment for the underlying explanations of the changes in net sales for each reporting segment for the year ended december 31 , 2014 , as compared to the same period in 2013. contribution margin by reporting segment as discussed above under presentation ,  contribution margin consists of net sales less cost of sales and royalty overrides . the primary reporting segment reported contribution margin of $ 1,908.0 million for the year ended december 31 , 2014. contribution margin for the primary reporting segment decreased $ 33.7 million , or 1.7 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. china reported contribution margin of $ 596.6 million for the year ended december 31 , 2014. contribution margin for china increased $ 173.9 million , or 41.1 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. the changes in contribution margin for the primary reporting segment and china for the year ended december 31 , 2014 , as compared to the same period in 2013 was primarily due to the changes in net sales as described in the net sales by reporting segment section above . 50 sales by geographic region the following chart reconciles retail sales to net sales : sales by geographic region replace_table_token_16_th ( 1 ) during 2013 we simplified our pricing structure for most markets by increasing suggested retail prices and reducing total shipping and handling revenues by a similar amount , eliminating a packaging and handling line item from our invoices to members . these changes did not materially impact our consolidated net sales and profitability . ( 2 ) retail sales is a non-gaap measure which may not be comparable to similarly-titled measures used by other companies . north america the north america region reported net sales of $ 926.8 million for the year ended december 31 , 2014. net sales increased $ 18.8 million , or 2.1 % , for the year ended december 31 , 2014 , as compared to the same period in 2013. in local currency , net sales increased $ 19.9 million , or 2.2 % for the year ended december 31 , 2014 , as compared to the same period in 2013. the increase in net sales for the year ended december 31 , 2014 , as compared to the same period in 2013 , was a result of a net sales increase in the u.s. of $ 18.2 million or 2.1 % . product prices in the us were increased 3 % in march 2014. in the u.s. while net sales for the year increased , the trend weakened during the year with a decline in sales during the fourth quarter as compared to prior year fourth quarter . for the full year , the north america region saw a decline in the rate of net sales growth in 2014 as compared to 2013 , following a similar decline in 2013 as compared to 2012. we believe the change in trend is a result of members adapting to certain revisions to our operations

