our brands each develop a distinct voice and create content that connects with their consumers across a wide variety of platforms , devices and formats . in order to improve our engagement with consumers , we continually redesign and update our websites ; refine our content library ; evaluate and adjust ad unit density ; and develop new ways of integrating the messages from our advertising partners . our revenues are driven by growing the number of consumers and increasing the number of visits through improving the user and content experience , fostering genuine connections between our audience and their brands and providing engaging advertising or sponsorship opportunities to our partners . 36 follow-on public offering of common stock on february 12 , 2018 , we completed an underwritten registered public offering of 3,373,332 shares of our common stock , which included full exercise of the underwriter 's option to purchase additional shares of common stock , at a public offering price of $ 7.50 per share . we received aggregate net proceeds from the offering of $ 23.4 million , after deducting the underwriting discounts and commissions and offering expenses . the net proceeds from the offering were used for working capital and general corporate purposes . acquisition of only in your state on february 1 , 2019 , pursuant to an asset purchase agreement , we acquired substantially all of the assets of only in your state , llc ( “ only in your state ” ) , including its website that focuses on local attractions and local tourism for total consideration of $ 2.0 million in cash , of which $ 0.1 million was held back to secure post-closing indemnification obligations . we evaluated the acquisition of only in your state under asu 2017-01 , business combinations : clarifying the definition of a business . based on the results of the analysis performed , we determined that substantially all of the fair value of the gross assets acquired is concentrated in a single identifiable asset or group of similar identifiable assets . as a result , we concluded that the acquisition of only in your state represents an asset acquisition and does not represent a business combination to be accounted for under asc 805. the total purchase price of $ 2.0 million was allocated entirely to the trademark acquired , which has an estimated useful life of ten years . the acquisition is included in our consolidated financial statements as of the closing date of the acquisition , which was february 1 , 2019. acquisition-related transaction costs were not material . acquisition of well+good on june 5 , 2018 , we acquired 100 % of the issued and outstanding membership interests of well+good llc ( “ well+good ” ) , a health and wellness media company , for an initial payment of $ 12.3 million in cash , comprised of a $ 10.0 million purchase price and an additional $ 2.3 million after giving effect to working capital adjustments as of the closing date . of the aggregate $ 12.3 million in cash paid at closing , $ 0.8 million was held back to secure post-closing indemnification obligations of the sellers and or post-closing adjustments to the purchase price . any remaining portion of the holdback amount not subject to then-pending claims will be paid on the one year anniversary of the closing of the acquisition . in addition , we agreed to pay certain key employees/equity holders of well+good deferred compensation targeted at $ 9.0 million , payable over a three year period upon the achievement of certain operating targets through the end of the 2020 fiscal year , subject to reduction , increase and acceleration in certain circumstances . the deferred compensation is considered post-combination consideration and any estimated deferred compensation expense for future periods accrues and is included in other liabilities in our consolidated balance sheet . in february 2019 , deferred compensation of $ 1.9 million was paid to certain key employees/equity holders of well+good based on fiscal year 2018 results . as of december 31 , 2019 , we have not accrued any expense for well+good deferred compensation based on the 2019 fiscal year period . revenue for each of the years ended december 31 , 2019 and 2018 , we reported revenue of $ 155.0 million . for the years ended december 31 , 2019 and 2018 , our marketplaces revenue accounted for 58 % and 61 % of our total revenue , respectively , and our media revenue accounted for 42 % and 39 % of our total revenue , respectively . the revenue generated by our marketplaces segment has higher costs associated with it as compared to our media segment due to variable product costs , including outsourced product manufacturing costs , artist payments , marketing costs , and shipping and handling costs . if our revenue sources shift from our media segment to our marketplaces segment , our total costs relative to our revenue will be negatively impacted . 37 key business metrics we regularly review a number of business metrics , including the following key metrics , to evaluate our business , measure the performance of our business model , identify trends impacting our business , determine resource allocations , formulate financial projections and make strategic business decisions . measures which we believe are the primary indicators of our performance are described below . we believe that the number of transactions , gross transaction value , number of visits and revenue per visit are currently the key metrics for understanding our results of operations . marketplaces metrics · number of transactions : we define transactions as the total number of marketplaces transactions successfully completed by a customer during the applicable period , excluding certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . story_separator_special_tag marketplaces revenue marketplaces revenue decreased by $ 4.3 million , or 5 % , to $ 89.6 million for the year ended december 31 , 2019 , as compared to $ 93.9 million for the year ended december 31 , 2018 , with society6 group revenue decreasing 10 % year-over-year , partially offset by a 29 % increase in saatchi art group revenue year-over-year . the increase in saatchi art group revenue was primarily driven by an increase in the number of transactions . for the year ended december 31 , 2019 , marketplaces gross transaction value was $ 114.8 million as compared to $ 117.0 million in the prior year period , reflecting a decrease of 2 % , driven by a 7 % decrease in gross transaction value from society6 group offset by a 17 % increase in gross transaction value from saatchi art group . the decrease in society6 group gross transaction value was primarily driven by a decrease in the number of transactions , partially offset by an increase in society6 group average order value . the increase in society6 group average order value was due to increases in items per order , price per item and the amount of sales tax we collect as a consequence of the impact of the wayfair decision , which permits states to adopt laws requiring sellers to collect sales and use tax , even in states where the seller has no physical presence . the increase in saatchi art group gross transaction value was primarily driven by an increase in the number of transactions . gross transaction value excludes the revenue from certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . the number of transactions decreased 12 % to 1.3 million for the year ended december 31 , 2019 , as compared to 1.4 million for the year ended december 31 , 2018 , primarily due to decreases in sales on society6 , partially offset by increases in transactions for saatchi art group and the hosting of two additional art fairs as compared to the prior year period . media revenue media revenue increased by $ 4.2 million , or 7 % , to $ 65.3 million for the year ended december 31 , 2019 , as compared to $ 61.1 million for the year ended december 31 , 2018 primarily due to an increase in revenue from our premium sites , including a 133 % increase from hunker , and the acquisitions of only in your state in february 2019 and well+good in june 2018 , partially offset by a 37 % decrease in revenue from livestrong.com . google analytics data shows that visits remained relatively flat with 2,847 million visits in the year ended december 31 , 2019 as compared to 2,844 million visits in the year ended december 31 , 2018. visits increased due to growth in traffic across certain of our owned and operated properties and the acquisitions of only in your state and well+good , offset by decreases in visits as a result of recent google search engine updates that negatively impacted the volume of referral traffic to many health related sites , including livestrong.com and the removal of content as part of our efforts to refine our content library on livestrong.com . rpv , calculated using visits per google analytics , increased by 7 % , to $ 22.95 in the year ended 45 december 31 , 2019 from $ 21.48 in the year ended december 31 , 2018 , primarily attributable to the acquisition of well+good in june 2018 and improved ad monetization yields across our media properties . consolidated costs and expenses operating costs and expenses were as follows ( in thousands ) : replace_table_token_10_th product costs product costs for the year ended december 31 , 2019 decreased by $ 4.9 million , or 8 % , to $ 57.1 million compared to product costs of $ 62.0 million for the year ended december 31 , 2018 , primarily due to a decrease in marketplace revenue . service costs service costs for the year ended december 31 , 2019 increased by approximately $ 6.3 million , or 22 % , to $ 35.5 million compared to $ 29.2 million for the year ended december 31 , 2018. the increase was primarily due to increases of $ 2.8 million related to content development and renovation , $ 1.7 million in personnel and related costs primarily driven by an increase in headcount due to the acquisition of well+good in june 2018 , $ 1.2 million in cost of services primarily related to higher media event costs due to the acquisition of well+good and its offline programming and custom events offerings , $ 0.8 million in depreciation expense and $ 0.3 million in consulting fees , partially offset by a decrease of $ 0.8 million in earn-out costs not incurred in 2019. sales and marketing sales and marketing expenses decreased by $ 1.1 million , or 3 % , to $ 31.7 million for the year ended december 31 , 2019 from $ 32.8 million for the year ended december 31 , 2018. the decrease was primarily due to a decrease of $ 3.1 million in marketing activities , primarily related to livestrong.com focusing on higher performing marketing channels resulting in reduced marketing spend , partially offset by increases of $ 1.3 million in personnel and related costs , primarily driven by an increase in headcount resulting from the acquisition of well+good in june 2018 , $ 0.6 million in consulting costs , primarily driven by the expansion of our branded direct salesforce , and $ 0.3 million in license and support costs . product development product development expenses increased by $ 0.7 million , or 3 % , to $ 20.9 million for the year ended december 31 , 2019 compared to $

cash flows from operating activities year ended december 31 , 2019 net cash used in operating activities for the year ended december 31 , 2019 was $ 4.3 million , an increase of $ 1.0 million compared to the year ended december 31 , 2018. the net cash used is a result of our net loss during the period of $ 26.8 million , which included non-cash charges of $ 21.7 million related primarily to depreciation , amortization , stock-based compensation and non-cash lease expense , and a net increase in our working capital of $ 0.9 million . the change in working capital for the ended december 31 , 2019 was primarily due to ordinary course variances in the timing of collections and payments , including collections of advance payments related to art fairs hosted by saatchi art , as well as increased personnel and related costs and service costs , including from the acquisition of well+good . 50 year ended december 31 , 2018 net cash used in operating activities for the year ended december 31 , 2018 was $ 3.3 million , a decrease of $ 8.4 million compared to the year ended december 31 , 2017. the decrease in net cash used in operating activities is primarily due to improvement in our operating results and lower non-cash charges for depreciation and amortization offsetting operating losses as compared to the year ended december 31 , 2017. our net loss during the period was $ 23.2 million , which included non-cash charges of $ 19.7 million related to depreciation , amortization and stock-based compensation .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows from operating activities year ended december 31 , 2019 net cash used in operating activities for the year ended december 31 , 2019 was $ 4.3 million , an increase of $ 1.0 million compared to the year ended december 31 , 2018. the net cash used is a result of our net loss during the period of $ 26.8 million , which included non-cash charges of $ 21.7 million related primarily to depreciation , amortization , stock-based compensation and non-cash lease expense , and a net increase in our working capital of $ 0.9 million . the change in working capital for the ended december 31 , 2019 was primarily due to ordinary course variances in the timing of collections and payments , including collections of advance payments related to art fairs hosted by saatchi art , as well as increased personnel and related costs and service costs , including from the acquisition of well+good . 50 year ended december 31 , 2018 net cash used in operating activities for the year ended december 31 , 2018 was $ 3.3 million , a decrease of $ 8.4 million compared to the year ended december 31 , 2017. the decrease in net cash used in operating activities is primarily due to improvement in our operating results and lower non-cash charges for depreciation and amortization offsetting operating losses as compared to the year ended december 31 , 2017. our net loss during the period was $ 23.2 million , which included non-cash charges of $ 19.7 million related to depreciation , amortization and stock-based compensation .
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 Suspicious Activity Report : our brands each develop a distinct voice and create content that connects with their consumers across a wide variety of platforms , devices and formats . in order to improve our engagement with consumers , we continually redesign and update our websites ; refine our content library ; evaluate and adjust ad unit density ; and develop new ways of integrating the messages from our advertising partners . our revenues are driven by growing the number of consumers and increasing the number of visits through improving the user and content experience , fostering genuine connections between our audience and their brands and providing engaging advertising or sponsorship opportunities to our partners . 36 follow-on public offering of common stock on february 12 , 2018 , we completed an underwritten registered public offering of 3,373,332 shares of our common stock , which included full exercise of the underwriter 's option to purchase additional shares of common stock , at a public offering price of $ 7.50 per share . we received aggregate net proceeds from the offering of $ 23.4 million , after deducting the underwriting discounts and commissions and offering expenses . the net proceeds from the offering were used for working capital and general corporate purposes . acquisition of only in your state on february 1 , 2019 , pursuant to an asset purchase agreement , we acquired substantially all of the assets of only in your state , llc ( “ only in your state ” ) , including its website that focuses on local attractions and local tourism for total consideration of $ 2.0 million in cash , of which $ 0.1 million was held back to secure post-closing indemnification obligations . we evaluated the acquisition of only in your state under asu 2017-01 , business combinations : clarifying the definition of a business . based on the results of the analysis performed , we determined that substantially all of the fair value of the gross assets acquired is concentrated in a single identifiable asset or group of similar identifiable assets . as a result , we concluded that the acquisition of only in your state represents an asset acquisition and does not represent a business combination to be accounted for under asc 805. the total purchase price of $ 2.0 million was allocated entirely to the trademark acquired , which has an estimated useful life of ten years . the acquisition is included in our consolidated financial statements as of the closing date of the acquisition , which was february 1 , 2019. acquisition-related transaction costs were not material . acquisition of well+good on june 5 , 2018 , we acquired 100 % of the issued and outstanding membership interests of well+good llc ( “ well+good ” ) , a health and wellness media company , for an initial payment of $ 12.3 million in cash , comprised of a $ 10.0 million purchase price and an additional $ 2.3 million after giving effect to working capital adjustments as of the closing date . of the aggregate $ 12.3 million in cash paid at closing , $ 0.8 million was held back to secure post-closing indemnification obligations of the sellers and or post-closing adjustments to the purchase price . any remaining portion of the holdback amount not subject to then-pending claims will be paid on the one year anniversary of the closing of the acquisition . in addition , we agreed to pay certain key employees/equity holders of well+good deferred compensation targeted at $ 9.0 million , payable over a three year period upon the achievement of certain operating targets through the end of the 2020 fiscal year , subject to reduction , increase and acceleration in certain circumstances . the deferred compensation is considered post-combination consideration and any estimated deferred compensation expense for future periods accrues and is included in other liabilities in our consolidated balance sheet . in february 2019 , deferred compensation of $ 1.9 million was paid to certain key employees/equity holders of well+good based on fiscal year 2018 results . as of december 31 , 2019 , we have not accrued any expense for well+good deferred compensation based on the 2019 fiscal year period . revenue for each of the years ended december 31 , 2019 and 2018 , we reported revenue of $ 155.0 million . for the years ended december 31 , 2019 and 2018 , our marketplaces revenue accounted for 58 % and 61 % of our total revenue , respectively , and our media revenue accounted for 42 % and 39 % of our total revenue , respectively . the revenue generated by our marketplaces segment has higher costs associated with it as compared to our media segment due to variable product costs , including outsourced product manufacturing costs , artist payments , marketing costs , and shipping and handling costs . if our revenue sources shift from our media segment to our marketplaces segment , our total costs relative to our revenue will be negatively impacted . 37 key business metrics we regularly review a number of business metrics , including the following key metrics , to evaluate our business , measure the performance of our business model , identify trends impacting our business , determine resource allocations , formulate financial projections and make strategic business decisions . measures which we believe are the primary indicators of our performance are described below . we believe that the number of transactions , gross transaction value , number of visits and revenue per visit are currently the key metrics for understanding our results of operations . marketplaces metrics · number of transactions : we define transactions as the total number of marketplaces transactions successfully completed by a customer during the applicable period , excluding certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . story_separator_special_tag marketplaces revenue marketplaces revenue decreased by $ 4.3 million , or 5 % , to $ 89.6 million for the year ended december 31 , 2019 , as compared to $ 93.9 million for the year ended december 31 , 2018 , with society6 group revenue decreasing 10 % year-over-year , partially offset by a 29 % increase in saatchi art group revenue year-over-year . the increase in saatchi art group revenue was primarily driven by an increase in the number of transactions . for the year ended december 31 , 2019 , marketplaces gross transaction value was $ 114.8 million as compared to $ 117.0 million in the prior year period , reflecting a decrease of 2 % , driven by a 7 % decrease in gross transaction value from society6 group offset by a 17 % increase in gross transaction value from saatchi art group . the decrease in society6 group gross transaction value was primarily driven by a decrease in the number of transactions , partially offset by an increase in society6 group average order value . the increase in society6 group average order value was due to increases in items per order , price per item and the amount of sales tax we collect as a consequence of the impact of the wayfair decision , which permits states to adopt laws requiring sellers to collect sales and use tax , even in states where the seller has no physical presence . the increase in saatchi art group gross transaction value was primarily driven by an increase in the number of transactions . gross transaction value excludes the revenue from certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . the number of transactions decreased 12 % to 1.3 million for the year ended december 31 , 2019 , as compared to 1.4 million for the year ended december 31 , 2018 , primarily due to decreases in sales on society6 , partially offset by increases in transactions for saatchi art group and the hosting of two additional art fairs as compared to the prior year period . media revenue media revenue increased by $ 4.2 million , or 7 % , to $ 65.3 million for the year ended december 31 , 2019 , as compared to $ 61.1 million for the year ended december 31 , 2018 primarily due to an increase in revenue from our premium sites , including a 133 % increase from hunker , and the acquisitions of only in your state in february 2019 and well+good in june 2018 , partially offset by a 37 % decrease in revenue from livestrong.com . google analytics data shows that visits remained relatively flat with 2,847 million visits in the year ended december 31 , 2019 as compared to 2,844 million visits in the year ended december 31 , 2018. visits increased due to growth in traffic across certain of our owned and operated properties and the acquisitions of only in your state and well+good , offset by decreases in visits as a result of recent google search engine updates that negatively impacted the volume of referral traffic to many health related sites , including livestrong.com and the removal of content as part of our efforts to refine our content library on livestrong.com . rpv , calculated using visits per google analytics , increased by 7 % , to $ 22.95 in the year ended 45 december 31 , 2019 from $ 21.48 in the year ended december 31 , 2018 , primarily attributable to the acquisition of well+good in june 2018 and improved ad monetization yields across our media properties . consolidated costs and expenses operating costs and expenses were as follows ( in thousands ) : replace_table_token_10_th product costs product costs for the year ended december 31 , 2019 decreased by $ 4.9 million , or 8 % , to $ 57.1 million compared to product costs of $ 62.0 million for the year ended december 31 , 2018 , primarily due to a decrease in marketplace revenue . service costs service costs for the year ended december 31 , 2019 increased by approximately $ 6.3 million , or 22 % , to $ 35.5 million compared to $ 29.2 million for the year ended december 31 , 2018. the increase was primarily due to increases of $ 2.8 million related to content development and renovation , $ 1.7 million in personnel and related costs primarily driven by an increase in headcount due to the acquisition of well+good in june 2018 , $ 1.2 million in cost of services primarily related to higher media event costs due to the acquisition of well+good and its offline programming and custom events offerings , $ 0.8 million in depreciation expense and $ 0.3 million in consulting fees , partially offset by a decrease of $ 0.8 million in earn-out costs not incurred in 2019. sales and marketing sales and marketing expenses decreased by $ 1.1 million , or 3 % , to $ 31.7 million for the year ended december 31 , 2019 from $ 32.8 million for the year ended december 31 , 2018. the decrease was primarily due to a decrease of $ 3.1 million in marketing activities , primarily related to livestrong.com focusing on higher performing marketing channels resulting in reduced marketing spend , partially offset by increases of $ 1.3 million in personnel and related costs , primarily driven by an increase in headcount resulting from the acquisition of well+good in june 2018 , $ 0.6 million in consulting costs , primarily driven by the expansion of our branded direct salesforce , and $ 0.3 million in license and support costs . product development product development expenses increased by $ 0.7 million , or 3 % , to $ 20.9 million for the year ended december 31 , 2019 compared to $

