additionally , some clients elected to pause their online advertising programs , which resulted in a $ 7.5 million reduction in revenue for the year ended december 31 , 2020. marketing 43 services segment revenue decreased by $ 313.2 million or 24.2 % during the year ended december 31 , 2020 compared to the year ended december 31 , 2019 , primarily due to the continued trending decline in demand for print and digital services and increased competition . this trending decline in marketing services , which has experienced an annual decline in revenue in recent years , predated the covid-19 pandemic . while the ongoing impact of the covid-19 pandemic on our revenues depends upon the rate of continued spread of the virus as well as regulatory and private sector response , we expect marketing services revenues will continue to be impacted primarily by trends predating the covid-19 pandemic . in our saas segment , we have continued to experience an increase in demand as smbs seek integrated technology solutions to facilitate virtual interactions with their customers in lieu of in person interactions . because of this recent increase in demand , the number of new clients has increased by 2 % during the three months ended december 31 , 2020 , compared to the three months ended december 31 , 2019 . we have seen continued strength in demand during this period from many of our key categories such as home services and professional services . offsetting this growth is a decline in our legacy saas client base as a result of our continued focus on targeting higher spend , higher engaged clients in lieu of lower-spend , less engaged clients that tend to have a higher churn . additionally , we began offering certain pandemic credit incentives to select clients , including free digital and saas services for two to four months , and payment extensions of up to three months . we have taken steps to mitigate the overall potential impact of the covid-19 pandemic on our operating results by enhancing the capabilities of our inside and outside sales force while also actively managing costs . we minimized business disruptions by quickly and proactively transitioning our sales and client support teams into a remote working environment and providing increased training , technical capabilities and resources to enable virtual interactions with our clients . additionally , in march 2020 , we began offering certain pandemic credit incentives to select clients . these pandemic credits resulted in a $ 17.5 million reduction in reve nue for the year ended december 31 , 2020. new requests for incentives have continued to decline in the second half of 2020 and the majority of clients who accepted incentives in the first half of 2020 started to resume contractual terms and pricing . however , due to a spike in covid-19 cases during the three months ended december 31 , 2020 , we continued to offer pandemic credit incentives in 2021. currently , we are continuously monitoring the business environment of our clients . we expect to provide further assistance to those clients in need through the first half of spring 2021. depending upon future development and spread of the virus , we expect the business environment to improve as more people are vaccinated and thus the need for assistance may diminish by the middle of the second quarter of 2021. with respect to managing our costs , steps we have taken include cuts in non-essential spending , reduction in force , suspension of merit raises , suspension of our employee 401 ( k ) match program and decrease of other selected benefits . merit raises and the employee 401 ( k ) match program have been reinstated for 2021. we believe the majority of these other cost-saving measures to be temporary in nature . during the year ended december 31 , 2020 , we incurred total severance expense of $ 11.7 million . the severance expense includes employee termination charges of $ 5.0 million , recorded as a result of covid-19 . the economic downturn caused by covid-19 resulted in an incremental amount of $ 2.1 million recorded to allowance for credit losses for the year ended december 31 , 2020. in addition , we remain committed to our variable cost structure and to limiting our capital expenditures , which will allow the company to continue operating with relatively low working capital needs . on june 23 , 2020 , we announced our plans to become a “ remote first ” company , meaning that the majority of our workforce will continue to operate in a remote working environment indefinitely . as a result , we have closed certain office buildings , including most of the space at our corporate headquarters in dallas . we will keep certain office buildings open to house essential employees who can not perform their duties remotely , such as employees who work in our data centers in dallas and virginia . the closures of our offices resulted in impairment charges totaling $ 24.9 million for the year ended december 31 , 2020 . while the effects of the covid-19 pandemic have impacted our financial results for the year ended december 31 , 2020 , the overall impact was somewhat mitigated by the nature of our client base ( smbs offering services related to home , health and wellness , automotive , etc . and certain smbs designated as “ essential ” by state and local authorities ) , the terms of our print agreements ( typically 14 to 15 months ) , and the gradual increase in demand for our thryv platform . the increase in demand for our thryv platform and our decision to target higher spend and higher- retention clients have also somewhat mitigated the impact of a reduced salesforce on the company 's ability to generate revenues . story_separator_special_tag other digital media solutions revenue decreased by $ 27.3 million , or 23.7 % , as we shifted from selling these services on a standalone basis to only offering them as inclusions or add-ons to our thryv platform for new clients . saas revenue saas revenue increased by $ 1.2 million , or 1.0 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. this increase was driven by increased demand for our thryv platform as smbs have increased their contact-less customer interactions and remote working capabilities due to the covid-19 pandemic , and by our success in re-focusing our go-to-market and onboarding strategy targeting on higher spend and higher engaged clients . this is partially offset by a decline in our lower-spend and less engaged legacy saas clients that tend to have a higher churn and an increase in the provision for service credits due to covid-19 . operating expenses cost of services ( exclusive of depreciation and amortization ) cost of services ( exclusive of depreciation and amortization ) decreased by $ 109.7 million , or 23.0 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. the decrease in cost of services ( exclusive of depreciation and amortization ) was primarily driven by declining revenue and strategic cost savings initiatives . cost of services ( exclusive of depreciation and amortization ) as a percentage of revenue decreased to 33.1 % for the year ended december 31 , 2020 from 33.5 % for the year ended december 31 , 2019. this decline was largely the result of the company 's continued efforts to reduce costs in order to maintain profitability , and the completion of restructuring and integration efforts associated with the acquisition of yp holdings , inc. ( the “ yp acquisition ” ) on june 30 , 2017 ( the “ acquisition date ” ) and reduced workforce due to the impacts of covid-19 . specifically , we reduced printing , distribution and digital and fulfillment support costs by $ 63.4 million , contract services by $ 17.7 million , employee related costs by $ 14.2 million , and non-capitalized software and hardware purchases by $ 7.4 million . sales and marketing sales and marketing expense decreased by $ 89.7 million , or 25.4 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. sales and marketing expense as a percentage of revenue decreased to 23.7 % for the year ended december 31 , 2020 from 24.8 % for the year ended december 31 , 2019. the decrease in sales and marketing expense was primarily due to declining revenues and cost savings initiatives that were undertaken to mitigate the overall impact of the covid-19 pandemic on our results of operations . specifically , the decrease in sales and marketing expense was due to lower employee related costs of $ 54.1 million and lower sales commissions of $ 14.8 million , primarily due to our reduction in workforce . additionally , travel expenses decreased by $ 8.5 million , facility costs decreased by $ 4.0 million , and automobile allowance decreased by $ 3.1 million . 50 general and administrative general and administrative expense decreased by $ 18.0 million , or 10.3 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. this decrease was primarily driven by a decrease in stock-based compensation expense of $ 15.2 million . t he company recorded a stock-based compensation benefit of $ 3.1 million in general and administrative expense during the year ended december 31 , 2020 , compared to stock-based compensation expense of $ 12.1 million during the year ended december 31 , 2019. additionally , the company recorded lower restructuring and integration expenses of $ 12.4 million , a decrease in contract services of $ 7.8 million , and lower facility costs of $ 3.3 million . these decreases were partially offset by an increase in direct listing and other transaction costs of $ 14.9 million and higher bad debt expense of $ 2.0 million . general and administrative expense as a percentage of revenue increased to 14.1 % for the year ended december 31 , 2020 from 12.3 % for the year ended december 31 , 2019. this increase was primarily attributable to the decrease in total revenue and was also driven by the increase in direct listing and other transaction costs and higher severance expense . depreciation and amortization depreciation and amortization expense decreased by $ 59.7 million , or 29.0 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019 . the decrease in depreciation and amortization resulted primarily from a decline of $ 50.7 million related to amortization of our intangible assets . the company uses the income forecast method , which is an accelerated amortization method that assumes the remaining value of the intangible asset is greater in the earlier years and then steadily declines over time based on expected future cash flows . depreciation and amortization further decreased due to a decline in depreciation and amortization expense of $ 9.0 million primarily related to the company 's retirement of fixed assets and capitalized software . impairment charges impairment charges increased by $ 19.2 million for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. this increase was due to the company becoming a remote first company and the closing of certain office buildings , including most of the space at its corporate headquarters in dallas , texas . impairment charges recorded during the year ended december 31 , 2019 were the result of consolidating operations at certain locations . other income ( expense ) interest expense interest expense decreased by $ 24.4 million , or 26.3 % , for the

cash flows from investing activities net cash used in investing activities increased by $ 0.8 million , or 3.3 % , for the year ended december 31 , 2020 as compared to the year ended december 31 , 2019. the increase in net cash used in investing activities of $ 0.8 million was primarily due to an increase of $ 1.7 million in capitalized expenditures , partially offset by an increase of $ 0.7 million in proceeds from the sales of buildings and other fixed assets . cash flows from financing activities net cash used in financing activities decreased by $ 71.4 million , or 25.7 % , for the year ended december 31 , 2020 as compared to the year ended december 31 , 2019. the change in cash flow from financing activities relates to the repurchase of common stock and the timing of proceeds and payments on the senior term loan and abl facility . the decrease in net cash used in financing activities of $ 71.4 million was primarily driven by a $ 54.6 million decrease in payments on the senior term loan resulting from a decrease in the company 's excess cash flow requirements , which dictates the senior term loan payment amo unts . the decrease in net cash used in financing activities was further driven by the net cash used of $ 19.3 million as a result of the tender offer that was completed on may 1 , 2019 , in which the company repurchased $ 437.9 million of common stock , financed primarily with proceeds from the senior term loan of $ 418.6 million . additionally , the decrease in net cash used in financing activities was driven by lower payments , net of proceeds on the abl facility of $ 15.8 million . finally , other financing activities , p rimarily associated with cash received from the exercise of stock options , resulted in a decrease in net cash used in financing activities of $ 12.3 million . these decreases were partially offset by cash used of $ 30.6 million to repurchase shares of our outstanding common stock during the year ended december 31 , 2020 .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows from investing activities net cash used in investing activities increased by $ 0.8 million , or 3.3 % , for the year ended december 31 , 2020 as compared to the year ended december 31 , 2019. the increase in net cash used in investing activities of $ 0.8 million was primarily due to an increase of $ 1.7 million in capitalized expenditures , partially offset by an increase of $ 0.7 million in proceeds from the sales of buildings and other fixed assets . cash flows from financing activities net cash used in financing activities decreased by $ 71.4 million , or 25.7 % , for the year ended december 31 , 2020 as compared to the year ended december 31 , 2019. the change in cash flow from financing activities relates to the repurchase of common stock and the timing of proceeds and payments on the senior term loan and abl facility . the decrease in net cash used in financing activities of $ 71.4 million was primarily driven by a $ 54.6 million decrease in payments on the senior term loan resulting from a decrease in the company 's excess cash flow requirements , which dictates the senior term loan payment amo unts . the decrease in net cash used in financing activities was further driven by the net cash used of $ 19.3 million as a result of the tender offer that was completed on may 1 , 2019 , in which the company repurchased $ 437.9 million of common stock , financed primarily with proceeds from the senior term loan of $ 418.6 million . additionally , the decrease in net cash used in financing activities was driven by lower payments , net of proceeds on the abl facility of $ 15.8 million . finally , other financing activities , p rimarily associated with cash received from the exercise of stock options , resulted in a decrease in net cash used in financing activities of $ 12.3 million . these decreases were partially offset by cash used of $ 30.6 million to repurchase shares of our outstanding common stock during the year ended december 31 , 2020 .
```    
 Suspicious Activity Report : additionally , some clients elected to pause their online advertising programs , which resulted in a $ 7.5 million reduction in revenue for the year ended december 31 , 2020. marketing 43 services segment revenue decreased by $ 313.2 million or 24.2 % during the year ended december 31 , 2020 compared to the year ended december 31 , 2019 , primarily due to the continued trending decline in demand for print and digital services and increased competition . this trending decline in marketing services , which has experienced an annual decline in revenue in recent years , predated the covid-19 pandemic . while the ongoing impact of the covid-19 pandemic on our revenues depends upon the rate of continued spread of the virus as well as regulatory and private sector response , we expect marketing services revenues will continue to be impacted primarily by trends predating the covid-19 pandemic . in our saas segment , we have continued to experience an increase in demand as smbs seek integrated technology solutions to facilitate virtual interactions with their customers in lieu of in person interactions . because of this recent increase in demand , the number of new clients has increased by 2 % during the three months ended december 31 , 2020 , compared to the three months ended december 31 , 2019 . we have seen continued strength in demand during this period from many of our key categories such as home services and professional services . offsetting this growth is a decline in our legacy saas client base as a result of our continued focus on targeting higher spend , higher engaged clients in lieu of lower-spend , less engaged clients that tend to have a higher churn . additionally , we began offering certain pandemic credit incentives to select clients , including free digital and saas services for two to four months , and payment extensions of up to three months . we have taken steps to mitigate the overall potential impact of the covid-19 pandemic on our operating results by enhancing the capabilities of our inside and outside sales force while also actively managing costs . we minimized business disruptions by quickly and proactively transitioning our sales and client support teams into a remote working environment and providing increased training , technical capabilities and resources to enable virtual interactions with our clients . additionally , in march 2020 , we began offering certain pandemic credit incentives to select clients . these pandemic credits resulted in a $ 17.5 million reduction in reve nue for the year ended december 31 , 2020. new requests for incentives have continued to decline in the second half of 2020 and the majority of clients who accepted incentives in the first half of 2020 started to resume contractual terms and pricing . however , due to a spike in covid-19 cases during the three months ended december 31 , 2020 , we continued to offer pandemic credit incentives in 2021. currently , we are continuously monitoring the business environment of our clients . we expect to provide further assistance to those clients in need through the first half of spring 2021. depending upon future development and spread of the virus , we expect the business environment to improve as more people are vaccinated and thus the need for assistance may diminish by the middle of the second quarter of 2021. with respect to managing our costs , steps we have taken include cuts in non-essential spending , reduction in force , suspension of merit raises , suspension of our employee 401 ( k ) match program and decrease of other selected benefits . merit raises and the employee 401 ( k ) match program have been reinstated for 2021. we believe the majority of these other cost-saving measures to be temporary in nature . during the year ended december 31 , 2020 , we incurred total severance expense of $ 11.7 million . the severance expense includes employee termination charges of $ 5.0 million , recorded as a result of covid-19 . the economic downturn caused by covid-19 resulted in an incremental amount of $ 2.1 million recorded to allowance for credit losses for the year ended december 31 , 2020. in addition , we remain committed to our variable cost structure and to limiting our capital expenditures , which will allow the company to continue operating with relatively low working capital needs . on june 23 , 2020 , we announced our plans to become a “ remote first ” company , meaning that the majority of our workforce will continue to operate in a remote working environment indefinitely . as a result , we have closed certain office buildings , including most of the space at our corporate headquarters in dallas . we will keep certain office buildings open to house essential employees who can not perform their duties remotely , such as employees who work in our data centers in dallas and virginia . the closures of our offices resulted in impairment charges totaling $ 24.9 million for the year ended december 31 , 2020 . while the effects of the covid-19 pandemic have impacted our financial results for the year ended december 31 , 2020 , the overall impact was somewhat mitigated by the nature of our client base ( smbs offering services related to home , health and wellness , automotive , etc . and certain smbs designated as “ essential ” by state and local authorities ) , the terms of our print agreements ( typically 14 to 15 months ) , and the gradual increase in demand for our thryv platform . the increase in demand for our thryv platform and our decision to target higher spend and higher- retention clients have also somewhat mitigated the impact of a reduced salesforce on the company 's ability to generate revenues . story_separator_special_tag other digital media solutions revenue decreased by $ 27.3 million , or 23.7 % , as we shifted from selling these services on a standalone basis to only offering them as inclusions or add-ons to our thryv platform for new clients . saas revenue saas revenue increased by $ 1.2 million , or 1.0 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. this increase was driven by increased demand for our thryv platform as smbs have increased their contact-less customer interactions and remote working capabilities due to the covid-19 pandemic , and by our success in re-focusing our go-to-market and onboarding strategy targeting on higher spend and higher engaged clients . this is partially offset by a decline in our lower-spend and less engaged legacy saas clients that tend to have a higher churn and an increase in the provision for service credits due to covid-19 . operating expenses cost of services ( exclusive of depreciation and amortization ) cost of services ( exclusive of depreciation and amortization ) decreased by $ 109.7 million , or 23.0 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. the decrease in cost of services ( exclusive of depreciation and amortization ) was primarily driven by declining revenue and strategic cost savings initiatives . cost of services ( exclusive of depreciation and amortization ) as a percentage of revenue decreased to 33.1 % for the year ended december 31 , 2020 from 33.5 % for the year ended december 31 , 2019. this decline was largely the result of the company 's continued efforts to reduce costs in order to maintain profitability , and the completion of restructuring and integration efforts associated with the acquisition of yp holdings , inc. ( the “ yp acquisition ” ) on june 30 , 2017 ( the “ acquisition date ” ) and reduced workforce due to the impacts of covid-19 . specifically , we reduced printing , distribution and digital and fulfillment support costs by $ 63.4 million , contract services by $ 17.7 million , employee related costs by $ 14.2 million , and non-capitalized software and hardware purchases by $ 7.4 million . sales and marketing sales and marketing expense decreased by $ 89.7 million , or 25.4 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. sales and marketing expense as a percentage of revenue decreased to 23.7 % for the year ended december 31 , 2020 from 24.8 % for the year ended december 31 , 2019. the decrease in sales and marketing expense was primarily due to declining revenues and cost savings initiatives that were undertaken to mitigate the overall impact of the covid-19 pandemic on our results of operations . specifically , the decrease in sales and marketing expense was due to lower employee related costs of $ 54.1 million and lower sales commissions of $ 14.8 million , primarily due to our reduction in workforce . additionally , travel expenses decreased by $ 8.5 million , facility costs decreased by $ 4.0 million , and automobile allowance decreased by $ 3.1 million . 50 general and administrative general and administrative expense decreased by $ 18.0 million , or 10.3 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. this decrease was primarily driven by a decrease in stock-based compensation expense of $ 15.2 million . t he company recorded a stock-based compensation benefit of $ 3.1 million in general and administrative expense during the year ended december 31 , 2020 , compared to stock-based compensation expense of $ 12.1 million during the year ended december 31 , 2019. additionally , the company recorded lower restructuring and integration expenses of $ 12.4 million , a decrease in contract services of $ 7.8 million , and lower facility costs of $ 3.3 million . these decreases were partially offset by an increase in direct listing and other transaction costs of $ 14.9 million and higher bad debt expense of $ 2.0 million . general and administrative expense as a percentage of revenue increased to 14.1 % for the year ended december 31 , 2020 from 12.3 % for the year ended december 31 , 2019. this increase was primarily attributable to the decrease in total revenue and was also driven by the increase in direct listing and other transaction costs and higher severance expense . depreciation and amortization depreciation and amortization expense decreased by $ 59.7 million , or 29.0 % , for the year ended december 31 , 2020 compared to the year ended december 31 , 2019 . the decrease in depreciation and amortization resulted primarily from a decline of $ 50.7 million related to amortization of our intangible assets . the company uses the income forecast method , which is an accelerated amortization method that assumes the remaining value of the intangible asset is greater in the earlier years and then steadily declines over time based on expected future cash flows . depreciation and amortization further decreased due to a decline in depreciation and amortization expense of $ 9.0 million primarily related to the company 's retirement of fixed assets and capitalized software . impairment charges impairment charges increased by $ 19.2 million for the year ended december 31 , 2020 compared to the year ended december 31 , 2019. this increase was due to the company becoming a remote first company and the closing of certain office buildings , including most of the space at its corporate headquarters in dallas , texas . impairment charges recorded during the year ended december 31 , 2019 were the result of consolidating operations at certain locations . other income ( expense ) interest expense interest expense decreased by $ 24.4 million , or 26.3 % , for the

