we had 945 employees in the philippines as of december 29 , 2012. in january 2013 , we laid off 163 employees in the philippines which reduced our workforce to 782 in the philippines ( for additional details , refer to note 16-subsequent events of the notes to consolidated financial statements , included in part iv , item 15 of this report ) . in addition to our operations in the philippines , we have a canadian subsidiary to facilitate sales of our products in canada ; the subsidiary has no distribution center or employees . we also ship parts directly to canada and through a freight forwarding partner throughout the world . in 2012 , we shipped auto parts to over 160 different countries . we believe that the cost advantages of our offshore operations provide us with the ability to grow our business in a cost-effective manner . acquisitions . from time to time , we may acquire certain businesses , websites , domain names , or other assets . in 2009 , we completed the acquisition of the assets of a small website and the related domain names which further expanded and enhanced our product offering and our ability to reach more customers . in the first quarter of 2010 , we completed two additional website and domain name asset acquisitions , which increased our net sales and internet traffic . in august 2010 , go fido , inc. , a wholly-owned subsidiary of ours , completed the purchase of all of the outstanding capital stock of automotive specialty accessories and parts , inc. and its wholly-owned subsidiary whitney automotive group , inc. ( referred to herein as wag ) . wag 's midwest facility expanded our distribution network and the merchandise wag offers extended our go-to market product-lines into all terrain vehicles , recreational vehicles and motorcycles , as well as provides us with deep product knowledge into niche segments like jeep , volkswagen and trucks . this expansion of our product line increased our customer reach in the diy automobile and off-road accessories market . related to the wag acquisition , the company has incurred acquisition and integration related costs of $ 7.4 million and $ 3.1 million for the fiscal year 2011 and 2010 , respectively . no significant integration costs were incurred subsequent to december 31 , 2011. for additional information , see note 5  business combination of the notes to consolidated financial statements , included in part iv , item 15 of this report . we may pursue additional acquisition opportunities in the future to increase our share of the aftermarket auto parts market or expand our product offerings . to understand revenue generation through our network of e-commerce websites , we monitor several key business metrics , including the following : replace_table_token_4_th 1 visitors do not include traffic from media properties ( e.g . automd ) . 2 fiscal year 2010 excluded metrics from wag ( acquired in august 2010 ) . unique visitors : a unique visitor to a particular website represents a user with a distinct ip address that visits that particular website . we define the total number of unique visitors in a given month as the sum of unique visitors to each of our websites during that month . we measure unique visitors to understand the volume of traffic to our websites and to track the effectiveness of our online marketing efforts . the number of unique visitors has historically varied based on a number of factors , including our marketing activities and seasonality . we believe an increase in unique visitors to our websites will result in an increase in the number of orders . we seek to increase the number of unique visitors to our websites by attracting repeat customers and improving search engine marketing and other internet marketing activities . during fiscal year 2012 , our unique visitors decreased by 7.1 % . we expect declines in our unique visitors to continue in the next twelve months as we address the challenges we are experiencing from changes search engines have made to the formulas , or algorithms , that they use to optimize their search results , as described in further detail under executive summary below . total number of orders : we monitor the total number of orders as an indicator of future revenue trends . during fiscal year 2012 , total number of orders was down by 10.7 % due to the decrease in unique visitors combined with overall increased competition . we expect the downward trend in the total number of orders to continue over the next twelve months due to continued declines in unique visitors and increased competition . we recognize revenue associated with an order when the products have been delivered , consistent with our revenue recognition policy . average order value : average order value represents our net sales on a placed orders basis for a given period of time divided by the total number of orders recorded during the same period of time . during fiscal year 2012 , our average order value decreased by 6.2 % . we expect this trend to continue in the next twelve months primarily due to increased competition , as described in further detail under  executive summary  below . we seek to increase the average order value as a means of increasing net sales . average order values vary depending upon a number of factors , including the components of our product offering , the order volume in certain online sales channels , macro-economic conditions , and the competition online . 23 revenue capture : revenue capture is the amount of actual dollars retained after taking into consideration returns , credit card declines and product fulfillment . story_separator_special_tag technology expense consists primarily of payroll and related expenses of our information technology personnel , the cost of hosting our servers , communications expenses and internet connectivity costs , computer support and software development . technology expense also includes share-based compensation expense . amortization of intangible assets . amortization of intangibles consists of the amortization expense associated with our definite-lived intangible assets . impairment loss . impairment loss recorded as a result of impairment testing performed for goodwill and indefinite-lived intangible assets in accordance with asc 350 intangibles  goodwill and other , and long-lived assets , including intangible assets subject to amortization , in accordance with asc 360 property , plant and equipment . other income , net . other income , net consists of miscellaneous income or expense such as gains/losses from disposition of assets , and interest income comprised primarily of interest income on investments . interest expense . interest expense consists primarily of interest expense on our outstanding loan balances , deferred financing cost amortization and capital lease interest . results of operations the following table sets forth selected statement of operations data for the periods indicated , expressed as a percentage of net sales : replace_table_token_6_th 27 replace_table_token_7_th fifty-two weeks ended december 29 , 2012 compared to the fifty-two weeks ended december 31 , 2011 net sales and gross margin replace_table_token_8_th net sales decreased $ 23.1 million , or 7.0 % , for fiscal year 2012 compared to fiscal year 2011. our net sales consisted of online sales , representing 91.8 % of the total for fiscal year 2012 ( compared to 94.1 % in fiscal year 2011 ) , and offline sales , representing 8.2 % of the total for fiscal year 2012 ( compared to 5.9 % in fiscal year 2011 ) . the net sales decrease was due to a decline of $ 28.8 million , or 9.3 % , in online sales , partially offset by a $ 5.7 million , or 29.8 % , increase in offline sales . online sales decreased primarily due to a 7.1 % reduction in unique visitors and a decline in average order value by 6.2 % , partially offset by an increase of 2.2 % in revenue capture . the decrease in unique visitors was due to the negative impact from customer traffic losses as a result of changes search engines have made to the algorithms that they use to optimize their search results . also , our revenues were negatively impacted by the increased competition as described in further detail under executive summary above . our offline sales , which consist of our kool-vue and wholesale operations , continued to show solid growth . gross profit decreased $ 15.4 million , or 14.4 % , in fiscal year 2012 compared to fiscal year 2011. gross margin rate decreased 2.6 % to 30.1 % in fiscal year 2012 compared to 32.7 % in fiscal year 2011. gross margin decreased in fiscal year 2012 compared to fiscal year 2011 due to reduced margins from both online and offline sales . gross margin was unfavorably impacted by increased competition for fiscal year 2012 as certain of our suppliers are now selling directly to consumers online and an increase in inventory write downs of $ 1.0 million recorded in the fourth quarter of 2012. marketing expense replace_table_token_9_th total marketing expense decreased $ 4.4 million , or 7.8 % , for fiscal year 2012 compared to fiscal year 2011. online advertising expense , which includes catalog costs , was $ 21.1 million , or 7.5 % , of online sales compared to $ 28.5 million , or 9.2 % , of online sales for the prior year . marketing expense , excluding online advertising , was $ 30.3 million , or 10.0 % , of net sales compared to $ 27.3 million , or 8.4 % , of net sales for the prior year . online advertising expense decreased due to reduced catalog advertising costs of $ 3.5 million , and because our more substantial non-catalog online adverting expenses ( including listing and placement fees paid to commercial and search engine websites ) decreased by $ 3.9 million . marketing expenses , excluding online advertising , increased primarily due to higher depreciation and amortization expense related to software deployments of $ 2.4 million . 28 general and administrative expense replace_table_token_10_th general and administrative expense decreased $ 12.1 million , or 37.9 % , for fiscal year 2012 compared to fiscal year 2011. the decrease was primarily due to the acquisition and integration related costs of $ 7.4 million for fiscal year 2011 related to our wag acquisition , which were all recorded in general and administrative expense , compared to none in fiscal year 2012. additionally , depreciation and amortization expense decreased by $ 2.4 million compared to the prior year due to certain assets that were fully depreciated , and merchant fees decreased by $ 1.4 million due to lower online sales compared to the prior year . fulfillment expense replace_table_token_11_th fulfillment expense increased $ 3.1 million , or 16.2 % , for fiscal year 2012 compared to fiscal year 2011. the increase was primarily due to higher depreciation and amortization expense from software deployments of $ 2.7 million . technology expense replace_table_token_12_th technology expense decreased $ 1.0 million , or 13.7 % , for fiscal year 2012 compared to fiscal year 2011. technology expense as a percentage of net sales remained consistent compared to the prior year . the decrease was primarily due to lower telephone expenses of $ 0.7 million in fiscal year 2012 compared to fiscal year 2011. amortization of intangible assets replace_table_token_13_th amortization of intangibles decreased by $ 2.5 million , or 67.6 % , for fiscal year 2012 compared to fiscal year 2011. the decrease was primarily due to certain acquired intangible assets that were fully amortized . 29 impairment loss on goodwill fifty-two weeks ended $ change % change december 29

cash flows the following table summarizes the key cash flow metrics from our consolidated statements of cash flows for fiscal year 2012 , 2011 and 2010 , respectively ( in thousands ) : replace_table_token_27_th operating activities cash provided by operating activities is primarily comprised of net income ( loss ) , adjusted for non-cash activities such as depreciation and amortization expense , amortization of intangible assets , impairment losses and share-based compensation expense . these non-cash adjustments represent charges reflected in net income ( loss ) and , therefore , to the extent that non-cash items increase or decrease our operating results , there will be no corresponding impact on our cash flows . net loss adjusted for non-cash adjustments to operating activities was $ 8.2 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 26.4 million and depreciation and amortization expense of $ 15.2 million ) for the period ended december 29 , 2012 , compared to $ 7.6 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 5.1 million and depreciation and amortization expense of $ 12.7 million ) for the period ended december 31 , 2011. after excluding the effects of the non-cash charges , the primary changes in cash flows relating to operating activities resulted from changes in operating assets and liabilities . 35 inventory decreased to $ 42.7 million at december 29 , 2012 from $ 52.2 million at december 31 , 2011 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 9.5 million for the fifty-two weeks ended december 29 , 2012. we expect the level of our inventory to continue to decrease over the next twelve months due to lower revenues over the same period . accounts payable and accrued expenses decreased to $ 38.5 million at december 29 , 2012 compared to $ 52.9 million at december 31 , 2011 resulting in a decrease in operating liabilities and reflecting a cash outflow of $ 14.9 million for the fifty-two weeks ended december 29 , 2012. accounts payable and accrued expenses decreased primarily due to the decrease in accounts payable of $ 13.3 million .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows the following table summarizes the key cash flow metrics from our consolidated statements of cash flows for fiscal year 2012 , 2011 and 2010 , respectively ( in thousands ) : replace_table_token_27_th operating activities cash provided by operating activities is primarily comprised of net income ( loss ) , adjusted for non-cash activities such as depreciation and amortization expense , amortization of intangible assets , impairment losses and share-based compensation expense . these non-cash adjustments represent charges reflected in net income ( loss ) and , therefore , to the extent that non-cash items increase or decrease our operating results , there will be no corresponding impact on our cash flows . net loss adjusted for non-cash adjustments to operating activities was $ 8.2 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 26.4 million and depreciation and amortization expense of $ 15.2 million ) for the period ended december 29 , 2012 , compared to $ 7.6 million ( adjusted for non-cash charges primarily consisting of impairment losses of $ 5.1 million and depreciation and amortization expense of $ 12.7 million ) for the period ended december 31 , 2011. after excluding the effects of the non-cash charges , the primary changes in cash flows relating to operating activities resulted from changes in operating assets and liabilities . 35 inventory decreased to $ 42.7 million at december 29 , 2012 from $ 52.2 million at december 31 , 2011 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 9.5 million for the fifty-two weeks ended december 29 , 2012. we expect the level of our inventory to continue to decrease over the next twelve months due to lower revenues over the same period . accounts payable and accrued expenses decreased to $ 38.5 million at december 29 , 2012 compared to $ 52.9 million at december 31 , 2011 resulting in a decrease in operating liabilities and reflecting a cash outflow of $ 14.9 million for the fifty-two weeks ended december 29 , 2012. accounts payable and accrued expenses decreased primarily due to the decrease in accounts payable of $ 13.3 million .
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 Suspicious Activity Report : we had 945 employees in the philippines as of december 29 , 2012. in january 2013 , we laid off 163 employees in the philippines which reduced our workforce to 782 in the philippines ( for additional details , refer to note 16-subsequent events of the notes to consolidated financial statements , included in part iv , item 15 of this report ) . in addition to our operations in the philippines , we have a canadian subsidiary to facilitate sales of our products in canada ; the subsidiary has no distribution center or employees . we also ship parts directly to canada and through a freight forwarding partner throughout the world . in 2012 , we shipped auto parts to over 160 different countries . we believe that the cost advantages of our offshore operations provide us with the ability to grow our business in a cost-effective manner . acquisitions . from time to time , we may acquire certain businesses , websites , domain names , or other assets . in 2009 , we completed the acquisition of the assets of a small website and the related domain names which further expanded and enhanced our product offering and our ability to reach more customers . in the first quarter of 2010 , we completed two additional website and domain name asset acquisitions , which increased our net sales and internet traffic . in august 2010 , go fido , inc. , a wholly-owned subsidiary of ours , completed the purchase of all of the outstanding capital stock of automotive specialty accessories and parts , inc. and its wholly-owned subsidiary whitney automotive group , inc. ( referred to herein as wag ) . wag 's midwest facility expanded our distribution network and the merchandise wag offers extended our go-to market product-lines into all terrain vehicles , recreational vehicles and motorcycles , as well as provides us with deep product knowledge into niche segments like jeep , volkswagen and trucks . this expansion of our product line increased our customer reach in the diy automobile and off-road accessories market . related to the wag acquisition , the company has incurred acquisition and integration related costs of $ 7.4 million and $ 3.1 million for the fiscal year 2011 and 2010 , respectively . no significant integration costs were incurred subsequent to december 31 , 2011. for additional information , see note 5  business combination of the notes to consolidated financial statements , included in part iv , item 15 of this report . we may pursue additional acquisition opportunities in the future to increase our share of the aftermarket auto parts market or expand our product offerings . to understand revenue generation through our network of e-commerce websites , we monitor several key business metrics , including the following : replace_table_token_4_th 1 visitors do not include traffic from media properties ( e.g . automd ) . 2 fiscal year 2010 excluded metrics from wag ( acquired in august 2010 ) . unique visitors : a unique visitor to a particular website represents a user with a distinct ip address that visits that particular website . we define the total number of unique visitors in a given month as the sum of unique visitors to each of our websites during that month . we measure unique visitors to understand the volume of traffic to our websites and to track the effectiveness of our online marketing efforts . the number of unique visitors has historically varied based on a number of factors , including our marketing activities and seasonality . we believe an increase in unique visitors to our websites will result in an increase in the number of orders . we seek to increase the number of unique visitors to our websites by attracting repeat customers and improving search engine marketing and other internet marketing activities . during fiscal year 2012 , our unique visitors decreased by 7.1 % . we expect declines in our unique visitors to continue in the next twelve months as we address the challenges we are experiencing from changes search engines have made to the formulas , or algorithms , that they use to optimize their search results , as described in further detail under executive summary below . total number of orders : we monitor the total number of orders as an indicator of future revenue trends . during fiscal year 2012 , total number of orders was down by 10.7 % due to the decrease in unique visitors combined with overall increased competition . we expect the downward trend in the total number of orders to continue over the next twelve months due to continued declines in unique visitors and increased competition . we recognize revenue associated with an order when the products have been delivered , consistent with our revenue recognition policy . average order value : average order value represents our net sales on a placed orders basis for a given period of time divided by the total number of orders recorded during the same period of time . during fiscal year 2012 , our average order value decreased by 6.2 % . we expect this trend to continue in the next twelve months primarily due to increased competition , as described in further detail under  executive summary  below . we seek to increase the average order value as a means of increasing net sales . average order values vary depending upon a number of factors , including the components of our product offering , the order volume in certain online sales channels , macro-economic conditions , and the competition online . 23 revenue capture : revenue capture is the amount of actual dollars retained after taking into consideration returns , credit card declines and product fulfillment . story_separator_special_tag technology expense consists primarily of payroll and related expenses of our information technology personnel , the cost of hosting our servers , communications expenses and internet connectivity costs , computer support and software development . technology expense also includes share-based compensation expense . amortization of intangible assets . amortization of intangibles consists of the amortization expense associated with our definite-lived intangible assets . impairment loss . impairment loss recorded as a result of impairment testing performed for goodwill and indefinite-lived intangible assets in accordance with asc 350 intangibles  goodwill and other , and long-lived assets , including intangible assets subject to amortization , in accordance with asc 360 property , plant and equipment . other income , net . other income , net consists of miscellaneous income or expense such as gains/losses from disposition of assets , and interest income comprised primarily of interest income on investments . interest expense . interest expense consists primarily of interest expense on our outstanding loan balances , deferred financing cost amortization and capital lease interest . results of operations the following table sets forth selected statement of operations data for the periods indicated , expressed as a percentage of net sales : replace_table_token_6_th 27 replace_table_token_7_th fifty-two weeks ended december 29 , 2012 compared to the fifty-two weeks ended december 31 , 2011 net sales and gross margin replace_table_token_8_th net sales decreased $ 23.1 million , or 7.0 % , for fiscal year 2012 compared to fiscal year 2011. our net sales consisted of online sales , representing 91.8 % of the total for fiscal year 2012 ( compared to 94.1 % in fiscal year 2011 ) , and offline sales , representing 8.2 % of the total for fiscal year 2012 ( compared to 5.9 % in fiscal year 2011 ) . the net sales decrease was due to a decline of $ 28.8 million , or 9.3 % , in online sales , partially offset by a $ 5.7 million , or 29.8 % , increase in offline sales . online sales decreased primarily due to a 7.1 % reduction in unique visitors and a decline in average order value by 6.2 % , partially offset by an increase of 2.2 % in revenue capture . the decrease in unique visitors was due to the negative impact from customer traffic losses as a result of changes search engines have made to the algorithms that they use to optimize their search results . also , our revenues were negatively impacted by the increased competition as described in further detail under executive summary above . our offline sales , which consist of our kool-vue and wholesale operations , continued to show solid growth . gross profit decreased $ 15.4 million , or 14.4 % , in fiscal year 2012 compared to fiscal year 2011. gross margin rate decreased 2.6 % to 30.1 % in fiscal year 2012 compared to 32.7 % in fiscal year 2011. gross margin decreased in fiscal year 2012 compared to fiscal year 2011 due to reduced margins from both online and offline sales . gross margin was unfavorably impacted by increased competition for fiscal year 2012 as certain of our suppliers are now selling directly to consumers online and an increase in inventory write downs of $ 1.0 million recorded in the fourth quarter of 2012. marketing expense replace_table_token_9_th total marketing expense decreased $ 4.4 million , or 7.8 % , for fiscal year 2012 compared to fiscal year 2011. online advertising expense , which includes catalog costs , was $ 21.1 million , or 7.5 % , of online sales compared to $ 28.5 million , or 9.2 % , of online sales for the prior year . marketing expense , excluding online advertising , was $ 30.3 million , or 10.0 % , of net sales compared to $ 27.3 million , or 8.4 % , of net sales for the prior year . online advertising expense decreased due to reduced catalog advertising costs of $ 3.5 million , and because our more substantial non-catalog online adverting expenses ( including listing and placement fees paid to commercial and search engine websites ) decreased by $ 3.9 million . marketing expenses , excluding online advertising , increased primarily due to higher depreciation and amortization expense related to software deployments of $ 2.4 million . 28 general and administrative expense replace_table_token_10_th general and administrative expense decreased $ 12.1 million , or 37.9 % , for fiscal year 2012 compared to fiscal year 2011. the decrease was primarily due to the acquisition and integration related costs of $ 7.4 million for fiscal year 2011 related to our wag acquisition , which were all recorded in general and administrative expense , compared to none in fiscal year 2012. additionally , depreciation and amortization expense decreased by $ 2.4 million compared to the prior year due to certain assets that were fully depreciated , and merchant fees decreased by $ 1.4 million due to lower online sales compared to the prior year . fulfillment expense replace_table_token_11_th fulfillment expense increased $ 3.1 million , or 16.2 % , for fiscal year 2012 compared to fiscal year 2011. the increase was primarily due to higher depreciation and amortization expense from software deployments of $ 2.7 million . technology expense replace_table_token_12_th technology expense decreased $ 1.0 million , or 13.7 % , for fiscal year 2012 compared to fiscal year 2011. technology expense as a percentage of net sales remained consistent compared to the prior year . the decrease was primarily due to lower telephone expenses of $ 0.7 million in fiscal year 2012 compared to fiscal year 2011. amortization of intangible assets replace_table_token_13_th amortization of intangibles decreased by $ 2.5 million , or 67.6 % , for fiscal year 2012 compared to fiscal year 2011. the decrease was primarily due to certain acquired intangible assets that were fully amortized . 29 impairment loss on goodwill fifty-two weeks ended $ change % change december 29

