historically , the majority of our advertising revenue has been generated by our relationship with google . while google continues to be our primary advertising vendor for advertising monetization , we have been significantly diversifying our monetization partners and expect to continue to do so in the future . google also serves as one of our primary technology platform partners in connection with our programmatic advertising sales offering . any change in the type of services that google provides to us , or to the terms of our agreements with google , could adversely impact our results of operations . sale of cracked business in april 2016 , we completed the sale of substantially all of the assets relating to our cracked business , including the cracked.com humor website , to scripps media , inc. , a subsidiary of the e.w . scripps company , for a cash purchase price of $ 39.0 million . a portion of the purchase price equal to $ 3.9 million was placed into escrow at closing to secure certain of our post-closing indemnification obligations . in july 2017 , the full escrow amount of $ 3.9 million was released and paid to us following the expiration of the indemnification period . revenue for the cracked business for the year ended december 31 , 2016 ( through the sale date of april 12 , 2016 ) was $ 1.8 million . the cracked business had a pre-tax loss of $ 1.9 million for the year ended december 31 , 2016 ( through the sale date of april 12 , 2016 ) , excluding allocations for corporate costs and including stock-based compensation expense resulting from the sale . content studio realignment in june 2016 , we took certain actions to streamline our content publishing studio business and better integrate the business into our broader media segment . as part of this realignment , we reduced the staffing within this business by 35 full-time employees and integrated the remaining employees into our other media businesses . follow-on public offering of common stock on february 12 , 2018 , we completed an underwritten registered public offering of 3,373,332 shares of our common stock , which included full exercise of the underwriter 's option to purchase additional shares of common stock , at a public offering price of $ 7.50 per share . we received aggregate net proceeds from the offering of $ 23.4 million , after deducting the underwriting discounts and commissions and offering expenses . the net proceeds from the offering have been and continue to be used for working capital and general corporate purposes . we may also use a portion of the net proceeds to acquire or invest in complementary businesses , products and technologies . acquisition of well+good on june 5 , 2018 , we acquired 100 % of the issued and outstanding membership interests of well+good llc ( “ well+good ” ) , a health and wellness media company , for an initial payment of $ 12.3 million in cash , comprised of a $ 10.0 million purchase price and an additional $ 2.3 million after giving effect to working capital adjustments as of the closing date . of the aggregate $ 12.3 million in cash paid at closing , $ 0.8 million was held back to secure post-closing indemnification obligations of the sellers and or post-closing adjustments to the purchase price . any remaining portion of the holdback amount not subject to then-pending claims will be paid on the one year anniversary of the closing of the acquisition . in addition , we agreed to pay certain key employees/equity holders of well+good deferred compensation targeted at $ 9.0 million , payable over a three year period upon the achievement of certain operating targets through the end of the 2020 fiscal year , subject to reduction , increase and acceleration in certain circumstances . the deferred compensation is considered post-combination consideration and will be expensed over the service period in the consolidated statements of operations . revenue for the years ended december 31 , 2018 , 2017 and 2016 , we reported revenue of $ 155.0 million , $ 129.0 million and $ 113.5 million , respectively . for the years ended december 31 , 2018 , 2017 and 2016 , our marketplaces revenue 34 accounted for 61 % , 65 % and 58 % of our total revenue , respectively , and our media revenue accounted for 39 % , 35 % and 42 % of our total revenue , respectively . the revenue generated by our marketplaces segment has higher costs associated with it as compared to our media segment due to variable product costs , including outsourced product manufacturing costs , artist payments , marketing costs , and shipping and handling costs . if our revenue sources shift from our media segment to our marketplaces segment , our total costs relative to our revenue will be negatively impacted . key business metrics we regularly review a number of business metrics , including the following key metrics , to evaluate our business , measure the performance of our business model , identify trends impacting our business , determine resource allocations , formulate financial projections and make strategic business decisions . measures which we believe are the primary indicators of our performance are described below . we believe that the number of transactions , gross transaction value , number of visits and revenue per visit are currently the key metrics for understanding our results of operations . in the first quarter of 2018 , we added gross transaction value as a key metric for our marketplaces segment as w e believe that gross transaction value provides a useful measure of the overall volume that flows through our marketplaces in a given period and provides insight into the growth of the business . story_separator_special_tag replace_table_token_7_th 40 as a percentage of revenue : replace_table_token_8_th segment results ( in thousands ) : replace_table_token_9_th ( 1 ) segment operating expenses reflects operating expenses that are directly attributable to the operating segment , not including corporate and unallocated expenses , and also excluding the following : ( a ) depreciation expense ; ( b ) amortization of intangible assets ; ( c ) share-based compensation expense ; ( d ) interest and other income ( expense ) ; ( e ) income taxes ; and ( f ) contingent payments to certain key employees/equity holders of acquired businesses . 41 ( 2 ) corporate expenses include operating expenses that are not directly attributable to the operating segments , including : corporate information technology , marketing , and general and administrative support functions and also excludes the following : ( a ) depreciation expense ; ( b ) amortization of intangible assets ; ( c ) share-based compensation expense ; ( d ) interest and other income ( expense ) ; and ( e ) income taxes . ( 3 ) segment operating contribution reflects segment revenue less segment operating expenses . operating contribution has certain limitations in that it does not take into account the impact to the statements of operations of certain expenses and is not directly comparable to similar measures used by other companies . ( 4 ) represents such items , when applicable , as ( a ) legal , accounting and other professional service fees directly attributable to acquisition , disposition or corporate realignment activities , ( b ) employee severance , ( c ) contingent payments to certain key employees/equity holders of acquired businesses , and ( d ) other payments attributable to acquisition , disposition or corporate realignment activities . ( 5 ) adjusted ebitda reflects net income ( loss ) excluding interest ( income ) expense , income tax expense ( benefit ) , and certain other non-cash or non-recurring items impacting net income ( loss ) from time to time , principally comprised of depreciation and amortization , stock-based compensation , contingent payments to certain key employees/equity holders of acquired businesses and other payments attributable to acquisition , disposition or corporate realignment activities . see note 15 of our notes to consolidated financial statements includes in part iv , item 15 , “ exhibits , financial statement schedules ” of this annual report on form 10-k and “ non-gaap financial measures ” above for more information and reconciliation of segment results to consolidated gaap operating income ( loss ) . marketplaces revenue marketplaces revenue increased by $ 9.8 million , or 12 % , to $ 93.9 million for the year ended december 31 , 2018 , as compared to $ 84.1 million for the year ended december 31 , 2017. for the year ended december 31 , 2018 , marketplaces gross transaction value was $ 117.0 million as compared to $ 105.3 million in the prior year period , reflecting an increase of 11 % , driven by an increase in average order value resulting from a decrease in promotions , growth in saatchi art group , including the hosting of three additional fairs as compared to the prior year period , and the acquisition of deny designs in may 2017. gross transaction value excludes the revenue from certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . the number of transactions remained relatively flat at 1.4 million for each of the years ended december 31 , 2018 and 2017 , primarily due to our decision to focus on sales generated through our platforms directly rather than selling through third-party marketplaces as well as lower international sales on society6 , partially offset by the acquisition of deny designs , increased conversion rates and the hosting of three additional art fairs as compared to the prior year period . marketplaces revenue increased by $ 18.0 million , or 27 % , to $ 84.1 million for the year ended december 31 , 2017 , as compared to $ 66.1 million for the year ended december 31 , 2016. for the year ended december 31 , 2017 , marketplaces gross transaction value was $ 105.3 million as compared to $ 83.7 million in the prior year period , reflecting an increase of 26 % , driven by an increase in average order value and number of transactions , including from the acquisition of deny designs . gross transaction value excludes the revenue from certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . the number of transactions increased 22 % to 1.4 million in the year ended december 31 , 2017 from 1.2 million in the prior year period , primarily due to increased conversion rates and the acquisitions of deny designs . media revenue media revenue increased by $ 16.2 million , or 36 % , to $ 61.1 million for the year ended december 31 , 2018 , as compared to $ 44.9 million for the year ended december 31 , 2017. google analytics data shows that visits remained relatively flat with 2,844 million visits in the year ended december 31 , 2018 as compared to 2,846 million visits in the year ended december 31 , 2017 due to an august 1 , 2018 google search engine update that negatively impacted the volume of referral traffic to many health related sites , including livestrong.com and the removal of content as part of our efforts to refine our content library on livestrong.com , partially offset by traffic growth across certain of our owned and operated properties and the acquisition of well+good . rpv , calculated using visits per google analytics , increased by 42 36 % , to $ 21.48 in the

cash flows from operating activities year ended december 31 , 2018 net cash used in operating activities for the year ended december 31 , 2018 was $ 3.3 million , a decrease of $ 8.4 million compared to the year ended december 31 , 2017. the decrease in net cash used in operating activities is primarily due to improvement in our operating results and lower non-cash charges for depreciation and amortization offsetting operating losses as compared to the year ended december 31 , 2017. our net loss during the period was $ 23.2 million , which included non-cash charges of $ 19.7 million related to depreciation , amortization and stock-based compensation . cash flow from operating activities was also impacted by a decrease in our working capital , including changes in accounts receivable , deferred revenue , prepaid expenses and accounts payable of $ 4.1 million , offset in part by changes in accrued expenses and other long-term assets of $ 4.2 million . the changes in our accounts receivable and deferred revenue were primarily due to ordinary course variances in the timing of collections associated with increased receivables related to our media segment , including from the acquisition of well+good . year ended december 31 , 2017 net cash used in operating activities for the year ended december 31 , 2017 was $ 11.7 million , a decrease of $ 1.4 million compared to the year ended december 31 , 2016. the decrease in net cash used in operating activities is primarily due to improvement in operating results and lower non-cash charges for depreciation and amortization offsetting operating losses as compared to the year ended december 31 , 2016. our net loss during the period was $ 31.1 million , which included non-cash charges of $ 20.4 million related to depreciation , amortization and stock-based compensation .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows from operating activities year ended december 31 , 2018 net cash used in operating activities for the year ended december 31 , 2018 was $ 3.3 million , a decrease of $ 8.4 million compared to the year ended december 31 , 2017. the decrease in net cash used in operating activities is primarily due to improvement in our operating results and lower non-cash charges for depreciation and amortization offsetting operating losses as compared to the year ended december 31 , 2017. our net loss during the period was $ 23.2 million , which included non-cash charges of $ 19.7 million related to depreciation , amortization and stock-based compensation . cash flow from operating activities was also impacted by a decrease in our working capital , including changes in accounts receivable , deferred revenue , prepaid expenses and accounts payable of $ 4.1 million , offset in part by changes in accrued expenses and other long-term assets of $ 4.2 million . the changes in our accounts receivable and deferred revenue were primarily due to ordinary course variances in the timing of collections associated with increased receivables related to our media segment , including from the acquisition of well+good . year ended december 31 , 2017 net cash used in operating activities for the year ended december 31 , 2017 was $ 11.7 million , a decrease of $ 1.4 million compared to the year ended december 31 , 2016. the decrease in net cash used in operating activities is primarily due to improvement in operating results and lower non-cash charges for depreciation and amortization offsetting operating losses as compared to the year ended december 31 , 2016. our net loss during the period was $ 31.1 million , which included non-cash charges of $ 20.4 million related to depreciation , amortization and stock-based compensation .
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 Suspicious Activity Report : historically , the majority of our advertising revenue has been generated by our relationship with google . while google continues to be our primary advertising vendor for advertising monetization , we have been significantly diversifying our monetization partners and expect to continue to do so in the future . google also serves as one of our primary technology platform partners in connection with our programmatic advertising sales offering . any change in the type of services that google provides to us , or to the terms of our agreements with google , could adversely impact our results of operations . sale of cracked business in april 2016 , we completed the sale of substantially all of the assets relating to our cracked business , including the cracked.com humor website , to scripps media , inc. , a subsidiary of the e.w . scripps company , for a cash purchase price of $ 39.0 million . a portion of the purchase price equal to $ 3.9 million was placed into escrow at closing to secure certain of our post-closing indemnification obligations . in july 2017 , the full escrow amount of $ 3.9 million was released and paid to us following the expiration of the indemnification period . revenue for the cracked business for the year ended december 31 , 2016 ( through the sale date of april 12 , 2016 ) was $ 1.8 million . the cracked business had a pre-tax loss of $ 1.9 million for the year ended december 31 , 2016 ( through the sale date of april 12 , 2016 ) , excluding allocations for corporate costs and including stock-based compensation expense resulting from the sale . content studio realignment in june 2016 , we took certain actions to streamline our content publishing studio business and better integrate the business into our broader media segment . as part of this realignment , we reduced the staffing within this business by 35 full-time employees and integrated the remaining employees into our other media businesses . follow-on public offering of common stock on february 12 , 2018 , we completed an underwritten registered public offering of 3,373,332 shares of our common stock , which included full exercise of the underwriter 's option to purchase additional shares of common stock , at a public offering price of $ 7.50 per share . we received aggregate net proceeds from the offering of $ 23.4 million , after deducting the underwriting discounts and commissions and offering expenses . the net proceeds from the offering have been and continue to be used for working capital and general corporate purposes . we may also use a portion of the net proceeds to acquire or invest in complementary businesses , products and technologies . acquisition of well+good on june 5 , 2018 , we acquired 100 % of the issued and outstanding membership interests of well+good llc ( “ well+good ” ) , a health and wellness media company , for an initial payment of $ 12.3 million in cash , comprised of a $ 10.0 million purchase price and an additional $ 2.3 million after giving effect to working capital adjustments as of the closing date . of the aggregate $ 12.3 million in cash paid at closing , $ 0.8 million was held back to secure post-closing indemnification obligations of the sellers and or post-closing adjustments to the purchase price . any remaining portion of the holdback amount not subject to then-pending claims will be paid on the one year anniversary of the closing of the acquisition . in addition , we agreed to pay certain key employees/equity holders of well+good deferred compensation targeted at $ 9.0 million , payable over a three year period upon the achievement of certain operating targets through the end of the 2020 fiscal year , subject to reduction , increase and acceleration in certain circumstances . the deferred compensation is considered post-combination consideration and will be expensed over the service period in the consolidated statements of operations . revenue for the years ended december 31 , 2018 , 2017 and 2016 , we reported revenue of $ 155.0 million , $ 129.0 million and $ 113.5 million , respectively . for the years ended december 31 , 2018 , 2017 and 2016 , our marketplaces revenue 34 accounted for 61 % , 65 % and 58 % of our total revenue , respectively , and our media revenue accounted for 39 % , 35 % and 42 % of our total revenue , respectively . the revenue generated by our marketplaces segment has higher costs associated with it as compared to our media segment due to variable product costs , including outsourced product manufacturing costs , artist payments , marketing costs , and shipping and handling costs . if our revenue sources shift from our media segment to our marketplaces segment , our total costs relative to our revenue will be negatively impacted . key business metrics we regularly review a number of business metrics , including the following key metrics , to evaluate our business , measure the performance of our business model , identify trends impacting our business , determine resource allocations , formulate financial projections and make strategic business decisions . measures which we believe are the primary indicators of our performance are described below . we believe that the number of transactions , gross transaction value , number of visits and revenue per visit are currently the key metrics for understanding our results of operations . in the first quarter of 2018 , we added gross transaction value as a key metric for our marketplaces segment as w e believe that gross transaction value provides a useful measure of the overall volume that flows through our marketplaces in a given period and provides insight into the growth of the business . story_separator_special_tag replace_table_token_7_th 40 as a percentage of revenue : replace_table_token_8_th segment results ( in thousands ) : replace_table_token_9_th ( 1 ) segment operating expenses reflects operating expenses that are directly attributable to the operating segment , not including corporate and unallocated expenses , and also excluding the following : ( a ) depreciation expense ; ( b ) amortization of intangible assets ; ( c ) share-based compensation expense ; ( d ) interest and other income ( expense ) ; ( e ) income taxes ; and ( f ) contingent payments to certain key employees/equity holders of acquired businesses . 41 ( 2 ) corporate expenses include operating expenses that are not directly attributable to the operating segments , including : corporate information technology , marketing , and general and administrative support functions and also excludes the following : ( a ) depreciation expense ; ( b ) amortization of intangible assets ; ( c ) share-based compensation expense ; ( d ) interest and other income ( expense ) ; and ( e ) income taxes . ( 3 ) segment operating contribution reflects segment revenue less segment operating expenses . operating contribution has certain limitations in that it does not take into account the impact to the statements of operations of certain expenses and is not directly comparable to similar measures used by other companies . ( 4 ) represents such items , when applicable , as ( a ) legal , accounting and other professional service fees directly attributable to acquisition , disposition or corporate realignment activities , ( b ) employee severance , ( c ) contingent payments to certain key employees/equity holders of acquired businesses , and ( d ) other payments attributable to acquisition , disposition or corporate realignment activities . ( 5 ) adjusted ebitda reflects net income ( loss ) excluding interest ( income ) expense , income tax expense ( benefit ) , and certain other non-cash or non-recurring items impacting net income ( loss ) from time to time , principally comprised of depreciation and amortization , stock-based compensation , contingent payments to certain key employees/equity holders of acquired businesses and other payments attributable to acquisition , disposition or corporate realignment activities . see note 15 of our notes to consolidated financial statements includes in part iv , item 15 , “ exhibits , financial statement schedules ” of this annual report on form 10-k and “ non-gaap financial measures ” above for more information and reconciliation of segment results to consolidated gaap operating income ( loss ) . marketplaces revenue marketplaces revenue increased by $ 9.8 million , or 12 % , to $ 93.9 million for the year ended december 31 , 2018 , as compared to $ 84.1 million for the year ended december 31 , 2017. for the year ended december 31 , 2018 , marketplaces gross transaction value was $ 117.0 million as compared to $ 105.3 million in the prior year period , reflecting an increase of 11 % , driven by an increase in average order value resulting from a decrease in promotions , growth in saatchi art group , including the hosting of three additional fairs as compared to the prior year period , and the acquisition of deny designs in may 2017. gross transaction value excludes the revenue from certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . the number of transactions remained relatively flat at 1.4 million for each of the years ended december 31 , 2018 and 2017 , primarily due to our decision to focus on sales generated through our platforms directly rather than selling through third-party marketplaces as well as lower international sales on society6 , partially offset by the acquisition of deny designs , increased conversion rates and the hosting of three additional art fairs as compared to the prior year period . marketplaces revenue increased by $ 18.0 million , or 27 % , to $ 84.1 million for the year ended december 31 , 2017 , as compared to $ 66.1 million for the year ended december 31 , 2016. for the year ended december 31 , 2017 , marketplaces gross transaction value was $ 105.3 million as compared to $ 83.7 million in the prior year period , reflecting an increase of 26 % , driven by an increase in average order value and number of transactions , including from the acquisition of deny designs . gross transaction value excludes the revenue from certain transactions generated by saatchi art 's the other art fair , such as sales of stand space to artists at fairs , sponsorship fees and ticket sales . the number of transactions increased 22 % to 1.4 million in the year ended december 31 , 2017 from 1.2 million in the prior year period , primarily due to increased conversion rates and the acquisitions of deny designs . media revenue media revenue increased by $ 16.2 million , or 36 % , to $ 61.1 million for the year ended december 31 , 2018 , as compared to $ 44.9 million for the year ended december 31 , 2017. google analytics data shows that visits remained relatively flat with 2,844 million visits in the year ended december 31 , 2018 as compared to 2,846 million visits in the year ended december 31 , 2017 due to an august 1 , 2018 google search engine update that negatively impacted the volume of referral traffic to many health related sites , including livestrong.com and the removal of content as part of our efforts to refine our content library on livestrong.com , partially offset by traffic growth across certain of our owned and operated properties and the acquisition of well+good . rpv , calculated using visits per google analytics , increased by 42 36 % , to $ 21.48 in the

