the overall revenue from online sales of auto parts and accessories is expected to increase from $ 5.1 billion in 2013 to $ 16.56 billion in 2020 , according to a forecast from frost and sullivan . lower prices and consumers ' growing comfort with digital platforms are driving the shift to online sales . we believe that we are well positioned for the shift to online sales due to our history of being a leading source for aftermarket automotive parts through online marketplaces and our network of websites . our history . we were formed in delaware in 1995 as a distributor of aftermarket auto parts and launched our first website in 2000. we rapidly expanded our online operations , increasing the number of skus sold through our e-commerce network , adding additional websites , improving our internet marketing proficiency and commencing sales in online marketplaces . additionally , in august 2010 , through our acquisition of whitney automotive group , inc. ( referred to herein as “ wag ” ) , we expanded our product-lines and increased our customer reach in the do-it-yourself ( “ diy ” ) automobile and off-road accessories market . international operations . in april 2007 , we established offshore operations in the philippines . our offshore operations allow us to access a workforce with the necessary technical skills at a significantly lower cost than comparably experienced u.s.-based professionals . our offshore operations are responsible for a majority of our website development , catalog management , and back office support . our offshore operations also house our main call center . we had 714 employees in the philippines as of december 28 , 2013 . we had 704 employees in the philippines as of january 3 , 2015 . we believe that the cost advantages of our offshore operations provide us with the ability to grow our business in a cost-effective manner . automd . on october 8 , 2014 , automd entered into a common stock purchase agreement to sell seven million shares of automd common stock at a purchase price of $ 1.00 per share to third-party investors , reducing the company 's ownership interest in automd to 64.1 % . automd 's mission is to be the repair shop advocate for all vehicle owners , increase their confidence in the repair process and provide the most affordable and high quality options for automobile repair . automd 's current focus is on marketing and technology . automd 's current marketing strategy involves driving growth in their repair shop network . during 2014 , marketing efforts resulted in approximately 1,700 repair shops joining automd 's network , rising from about 400 repair shops in january 2014 to approximately 2,100 at the end of fiscal 2014. automd now has repair shops participating in 41 states . in addition to marketing , automd continues to refine the online experience , including their mobile presence . e-commerce . to understand revenue generation through our network of e-commerce websites , we monitor several key business metrics , including the following : replace_table_token_4_th 1 excludes online marketplaces and media properties ( e.g . automd ) . 25 unique visitors : a unique visitor to a particular website represents a user with a distinct ip address that visits that particular website . we define the total number of unique visitors in a given month as the sum of unique visitors to each of our websites during that month . we measure unique visitors to understand the volume of traffic to our websites and to track the effectiveness of our online marketing efforts . the number of unique visitors has historically varied based on a number of factors , including our marketing activities and seasonality . included in the unique visitors are mobile device based customers , who are becoming an increasing part of our business . shifting consumer behavior and technology enhancements indicates that customers are becoming more inclined to purchase auto parts through their mobile devices . user sophistication and technological advances have increased consumer expectations around the user experience on mobile devices , including speed of response , functionality , product availability , security , and ease of use . we believe enhancements to online solutions specifically catering to mobile based shopping can result in an increase in the number of orders and revenues . we believe an increase in unique visitors to our websites will result in an increase in the number of orders . we seek to increase the number of unique visitors to our websites by attracting repeat customers and improving search engine marketing and other internet marketing activities . during fiscal year 2014 , our unique visitors decreased by 9.9 % compared to the fiscal year 2013 . we expect the total number of unique visitors in 2015 to marginally improve , as we believe we have addressed the challenges we experienced from changes search engines have made to the formulas , or algorithms , that they use to optimize their search results , as described in further detail under “ —executive summary ” below . total number of orders : we monitor the total number of orders as an indicator of future revenue trends . during the fiscal year 2014 , the total number of orders was up by 14.1 % compared to the fiscal year 2013 , with e-commerce and online marketplace orders improving by 4.1 % and 41.6 % , respectively . we believe that e-commerce orders improved through an improved customer experience and pricing strategies . we believe that the increase in online marketplace orders was primarily due to competitive pricing strategies . we expect the total number of orders in 2015 to marginally improve over our results for 2014. we recognize revenue associated with an order when the products have been delivered , consistent with our revenue recognition policy . story_separator_special_tag e-commerce and online marketplace sales also include inbound telephone sales through our call center that supports these sales channels . online marketplaces consist primarily of sales of our products on online auction websites , where we sell through auctions as well as through storefronts that we maintain on third-party owned websites . we sell advertising and sponsorship positions on our e-commerce websites to highlight vendor brands and offer complementary products and services that benefit our customers . advertising is targeted to specific sections of the websites and can also be targeted to specific users based on the vehicles they drive . advertising partners primarily include part vendors , national automotive aftermarket brands and automobile manufacturers . our offline sales channel represents our distribution of products directly to commercial customers by selling auto parts to collision repair shops . our offline sales channel also includes the distribution of our kool-vue mirror line to auto parts distributors nationwide . we also serve consumers by operating a retail outlet store in lasalle , illinois . cost of sales . cost of sales consists of the direct costs associated with procuring parts from suppliers and delivering products to customers . these costs include direct product costs , outbound freight and shipping costs , warehouse supplies and warranty costs , partially offset by purchase discounts and cooperative advertising . depreciation and amortization expenses are excluded from cost of sales and included in marketing , general and administrative and fulfillment expenses as noted below . marketing expense . marketing expense consists of online advertising spend , internet commerce facilitator fees and other advertising costs , as well as payroll and related expenses associated with our marketing catalog , customer service and sales personnel . these costs are generally variable and are typically a function of net sales . marketing expense also includes depreciation and amortization expense and share-based compensation expense . general and administrative expense . general and administrative expense consists primarily of administrative payroll and related expenses , merchant processing fees , legal and professional fees and other administrative costs . general and administrative expense also includes depreciation and amortization expense and share-based compensation expense . fulfillment expense . fulfillment expense consists primarily of payroll and related costs associated with our warehouse employees and our purchasing group , facilities rent , building maintenance , depreciation and other costs associated with inventory management and our wholesale operations . fulfillment expense also includes share-based compensation expense . technology expense . technology expense consists primarily of payroll and related expenses of our information technology personnel , the cost of hosting our servers , communications expenses and internet connectivity costs , computer support and software development amortization expense . technology expense also includes share-based compensation expense . amortization of intangible assets . amortization of intangibles consists of the amortization expense associated with our definite-lived intangible assets . impairment loss . impairment loss is recorded as a result of impairment testing performed for goodwill and indefinite-lived intangible assets in accordance with asc 350 intangibles – goodwill and other , and long-lived assets , including intangible assets subject to amortization , in accordance with asc 360 property , plant and equipment . other income , net . other income , net consists of miscellaneous income or expense such as gains/losses from disposition of assets , and interest income comprised primarily of interest income on investments . interest expense . interest expense consists primarily of interest expense on our outstanding loan balance , deferred financing cost amortization and capital lease interest . segment data the company operates in two reportable segments identified as base usap , which is the core auto parts business , and automd , an online automotive repair source of which the company is a majority stockholder . segment information is prepared on the same basis that our chief executive officer , who is our chief operating decision maker , manages the segments , evaluates financial results , and makes key operating decisions . management evaluates the performance of its operating segments based on net sales , gross profit and loss from operations . the accounting policies of the operating segments are the same as those described in “ note 1 - summary of significant accounting policies ” of our notes to consolidated financial statements . operating income represents earnings before other income , interest expense and income taxes . the identifiable assets by segment disclosed in this note are those assets specifically identifiable within each segment . 30 summarized segment information for our continuing operations from the two reportable segments for the periods presented is as follows ( in thousands ) : replace_table_token_7_th ( 1 ) operating costs for automd primarily consist of depreciation on fixed assets and personnel costs . 31 results of operations the following table sets forth selected statement of operations data for the periods indicated , expressed as a percentage of net sales : replace_table_token_8_th fifty-three weeks ended january 3 , 2015 compared to the fifty-two weeks ended december 28 , 2013 net sales and gross margin replace_table_token_9_th net sales increased $ 28,755 , or 11.3 % , for fiscal year 2014 compared to fiscal year 2013 . our net sales consisted of online sales , which included mobile based online sales , representing 90.7 % of the total for fiscal year 2014 ( compared to 90.0 % in fiscal year 2013 ) , and offline sales , representing 9.3 % of the total for fiscal year 2014 ( compared to 10.0 % in fiscal year 2013 ) . the net sales increase was due to an increase of $ 27,764 , or 12.1 % , in online sales and a $ 992 , or 3.9 % , increase in offline sales . online sales increased primarily due to a 14.1 % increase in number of orders . gross profit increased $ 4,317 , or 5.8 % , in fiscal year 2014 compared to fiscal year 2013 . gross margin decreased 1.4 % to

cash flows the following table summarizes the key cash flow metrics from our consolidated statements of cash flows for fiscal year 2014 , 2013 and 2012 , respectively ( in thousands ) : replace_table_token_27_th operating activities cash provided by operating activities is primarily comprised of net loss , adjusted for non-cash activities such as depreciation and amortization expense , amortization of intangible assets , impairment losses and share-based compensation expense . these non-cash adjustments represent charges reflected in net loss and , therefore , to the extent that non-cash items increase or decrease our operating results , there will be no corresponding impact on our cash flows . net loss adjusted for non-cash adjustments to operating activities was $ 4,689 ( adjusted for non-cash charges primarily consisting of depreciation and amortization expense of $ 8,923 ) for the period ended january 3 , 2015 compared to $ 4,398 ( adjusted for non-cash charges primarily consisting of impairment losses of $ 6,077 and depreciation and amortization expense of $ 12,175 ) for the period ended december 28 , 2013 . net loss adjusted for non-cash adjustments to operating activities was $ 4,398 ( adjusted for non-cash charges primarily consisting of impairment losses of $ 6,077 and depreciation and amortization expense of $ 12,175 ) for the period ended december 28 , 2013 compared to $ 8,161 ( adjusted for non-cash charges primarily consisting of impairment losses of $ 26,427 and depreciation and amortization expense of $ 15,204 ) for the period ended december 29 , 2012. after excluding the effects of the non-cash charges , the primary changes in cash flows relating to operating activities resulted from changes in operating assets and liabilities . accounts receivable decreased to $ 3,804 at january 3 , 2015 from $ 5,029 at december 28 , 2013 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 1,225 for the fiscal year ended january 3 , 2015 . accounts receivable decreased primarily due to the closure of the carson warehouse and the related accounts receivable associated with offline sales processed through the carson warehouse .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash flows the following table summarizes the key cash flow metrics from our consolidated statements of cash flows for fiscal year 2014 , 2013 and 2012 , respectively ( in thousands ) : replace_table_token_27_th operating activities cash provided by operating activities is primarily comprised of net loss , adjusted for non-cash activities such as depreciation and amortization expense , amortization of intangible assets , impairment losses and share-based compensation expense . these non-cash adjustments represent charges reflected in net loss and , therefore , to the extent that non-cash items increase or decrease our operating results , there will be no corresponding impact on our cash flows . net loss adjusted for non-cash adjustments to operating activities was $ 4,689 ( adjusted for non-cash charges primarily consisting of depreciation and amortization expense of $ 8,923 ) for the period ended january 3 , 2015 compared to $ 4,398 ( adjusted for non-cash charges primarily consisting of impairment losses of $ 6,077 and depreciation and amortization expense of $ 12,175 ) for the period ended december 28 , 2013 . net loss adjusted for non-cash adjustments to operating activities was $ 4,398 ( adjusted for non-cash charges primarily consisting of impairment losses of $ 6,077 and depreciation and amortization expense of $ 12,175 ) for the period ended december 28 , 2013 compared to $ 8,161 ( adjusted for non-cash charges primarily consisting of impairment losses of $ 26,427 and depreciation and amortization expense of $ 15,204 ) for the period ended december 29 , 2012. after excluding the effects of the non-cash charges , the primary changes in cash flows relating to operating activities resulted from changes in operating assets and liabilities . accounts receivable decreased to $ 3,804 at january 3 , 2015 from $ 5,029 at december 28 , 2013 , resulting in a decrease in operating assets and reflecting a cash inflow of $ 1,225 for the fiscal year ended january 3 , 2015 . accounts receivable decreased primarily due to the closure of the carson warehouse and the related accounts receivable associated with offline sales processed through the carson warehouse .
```    
 Suspicious Activity Report : the overall revenue from online sales of auto parts and accessories is expected to increase from $ 5.1 billion in 2013 to $ 16.56 billion in 2020 , according to a forecast from frost and sullivan . lower prices and consumers ' growing comfort with digital platforms are driving the shift to online sales . we believe that we are well positioned for the shift to online sales due to our history of being a leading source for aftermarket automotive parts through online marketplaces and our network of websites . our history . we were formed in delaware in 1995 as a distributor of aftermarket auto parts and launched our first website in 2000. we rapidly expanded our online operations , increasing the number of skus sold through our e-commerce network , adding additional websites , improving our internet marketing proficiency and commencing sales in online marketplaces . additionally , in august 2010 , through our acquisition of whitney automotive group , inc. ( referred to herein as “ wag ” ) , we expanded our product-lines and increased our customer reach in the do-it-yourself ( “ diy ” ) automobile and off-road accessories market . international operations . in april 2007 , we established offshore operations in the philippines . our offshore operations allow us to access a workforce with the necessary technical skills at a significantly lower cost than comparably experienced u.s.-based professionals . our offshore operations are responsible for a majority of our website development , catalog management , and back office support . our offshore operations also house our main call center . we had 714 employees in the philippines as of december 28 , 2013 . we had 704 employees in the philippines as of january 3 , 2015 . we believe that the cost advantages of our offshore operations provide us with the ability to grow our business in a cost-effective manner . automd . on october 8 , 2014 , automd entered into a common stock purchase agreement to sell seven million shares of automd common stock at a purchase price of $ 1.00 per share to third-party investors , reducing the company 's ownership interest in automd to 64.1 % . automd 's mission is to be the repair shop advocate for all vehicle owners , increase their confidence in the repair process and provide the most affordable and high quality options for automobile repair . automd 's current focus is on marketing and technology . automd 's current marketing strategy involves driving growth in their repair shop network . during 2014 , marketing efforts resulted in approximately 1,700 repair shops joining automd 's network , rising from about 400 repair shops in january 2014 to approximately 2,100 at the end of fiscal 2014. automd now has repair shops participating in 41 states . in addition to marketing , automd continues to refine the online experience , including their mobile presence . e-commerce . to understand revenue generation through our network of e-commerce websites , we monitor several key business metrics , including the following : replace_table_token_4_th 1 excludes online marketplaces and media properties ( e.g . automd ) . 25 unique visitors : a unique visitor to a particular website represents a user with a distinct ip address that visits that particular website . we define the total number of unique visitors in a given month as the sum of unique visitors to each of our websites during that month . we measure unique visitors to understand the volume of traffic to our websites and to track the effectiveness of our online marketing efforts . the number of unique visitors has historically varied based on a number of factors , including our marketing activities and seasonality . included in the unique visitors are mobile device based customers , who are becoming an increasing part of our business . shifting consumer behavior and technology enhancements indicates that customers are becoming more inclined to purchase auto parts through their mobile devices . user sophistication and technological advances have increased consumer expectations around the user experience on mobile devices , including speed of response , functionality , product availability , security , and ease of use . we believe enhancements to online solutions specifically catering to mobile based shopping can result in an increase in the number of orders and revenues . we believe an increase in unique visitors to our websites will result in an increase in the number of orders . we seek to increase the number of unique visitors to our websites by attracting repeat customers and improving search engine marketing and other internet marketing activities . during fiscal year 2014 , our unique visitors decreased by 9.9 % compared to the fiscal year 2013 . we expect the total number of unique visitors in 2015 to marginally improve , as we believe we have addressed the challenges we experienced from changes search engines have made to the formulas , or algorithms , that they use to optimize their search results , as described in further detail under “ —executive summary ” below . total number of orders : we monitor the total number of orders as an indicator of future revenue trends . during the fiscal year 2014 , the total number of orders was up by 14.1 % compared to the fiscal year 2013 , with e-commerce and online marketplace orders improving by 4.1 % and 41.6 % , respectively . we believe that e-commerce orders improved through an improved customer experience and pricing strategies . we believe that the increase in online marketplace orders was primarily due to competitive pricing strategies . we expect the total number of orders in 2015 to marginally improve over our results for 2014. we recognize revenue associated with an order when the products have been delivered , consistent with our revenue recognition policy . story_separator_special_tag e-commerce and online marketplace sales also include inbound telephone sales through our call center that supports these sales channels . online marketplaces consist primarily of sales of our products on online auction websites , where we sell through auctions as well as through storefronts that we maintain on third-party owned websites . we sell advertising and sponsorship positions on our e-commerce websites to highlight vendor brands and offer complementary products and services that benefit our customers . advertising is targeted to specific sections of the websites and can also be targeted to specific users based on the vehicles they drive . advertising partners primarily include part vendors , national automotive aftermarket brands and automobile manufacturers . our offline sales channel represents our distribution of products directly to commercial customers by selling auto parts to collision repair shops . our offline sales channel also includes the distribution of our kool-vue mirror line to auto parts distributors nationwide . we also serve consumers by operating a retail outlet store in lasalle , illinois . cost of sales . cost of sales consists of the direct costs associated with procuring parts from suppliers and delivering products to customers . these costs include direct product costs , outbound freight and shipping costs , warehouse supplies and warranty costs , partially offset by purchase discounts and cooperative advertising . depreciation and amortization expenses are excluded from cost of sales and included in marketing , general and administrative and fulfillment expenses as noted below . marketing expense . marketing expense consists of online advertising spend , internet commerce facilitator fees and other advertising costs , as well as payroll and related expenses associated with our marketing catalog , customer service and sales personnel . these costs are generally variable and are typically a function of net sales . marketing expense also includes depreciation and amortization expense and share-based compensation expense . general and administrative expense . general and administrative expense consists primarily of administrative payroll and related expenses , merchant processing fees , legal and professional fees and other administrative costs . general and administrative expense also includes depreciation and amortization expense and share-based compensation expense . fulfillment expense . fulfillment expense consists primarily of payroll and related costs associated with our warehouse employees and our purchasing group , facilities rent , building maintenance , depreciation and other costs associated with inventory management and our wholesale operations . fulfillment expense also includes share-based compensation expense . technology expense . technology expense consists primarily of payroll and related expenses of our information technology personnel , the cost of hosting our servers , communications expenses and internet connectivity costs , computer support and software development amortization expense . technology expense also includes share-based compensation expense . amortization of intangible assets . amortization of intangibles consists of the amortization expense associated with our definite-lived intangible assets . impairment loss . impairment loss is recorded as a result of impairment testing performed for goodwill and indefinite-lived intangible assets in accordance with asc 350 intangibles – goodwill and other , and long-lived assets , including intangible assets subject to amortization , in accordance with asc 360 property , plant and equipment . other income , net . other income , net consists of miscellaneous income or expense such as gains/losses from disposition of assets , and interest income comprised primarily of interest income on investments . interest expense . interest expense consists primarily of interest expense on our outstanding loan balance , deferred financing cost amortization and capital lease interest . segment data the company operates in two reportable segments identified as base usap , which is the core auto parts business , and automd , an online automotive repair source of which the company is a majority stockholder . segment information is prepared on the same basis that our chief executive officer , who is our chief operating decision maker , manages the segments , evaluates financial results , and makes key operating decisions . management evaluates the performance of its operating segments based on net sales , gross profit and loss from operations . the accounting policies of the operating segments are the same as those described in “ note 1 - summary of significant accounting policies ” of our notes to consolidated financial statements . operating income represents earnings before other income , interest expense and income taxes . the identifiable assets by segment disclosed in this note are those assets specifically identifiable within each segment . 30 summarized segment information for our continuing operations from the two reportable segments for the periods presented is as follows ( in thousands ) : replace_table_token_7_th ( 1 ) operating costs for automd primarily consist of depreciation on fixed assets and personnel costs . 31 results of operations the following table sets forth selected statement of operations data for the periods indicated , expressed as a percentage of net sales : replace_table_token_8_th fifty-three weeks ended january 3 , 2015 compared to the fifty-two weeks ended december 28 , 2013 net sales and gross margin replace_table_token_9_th net sales increased $ 28,755 , or 11.3 % , for fiscal year 2014 compared to fiscal year 2013 . our net sales consisted of online sales , which included mobile based online sales , representing 90.7 % of the total for fiscal year 2014 ( compared to 90.0 % in fiscal year 2013 ) , and offline sales , representing 9.3 % of the total for fiscal year 2014 ( compared to 10.0 % in fiscal year 2013 ) . the net sales increase was due to an increase of $ 27,764 , or 12.1 % , in online sales and a $ 992 , or 3.9 % , increase in offline sales . online sales increased primarily due to a 14.1 % increase in number of orders . gross profit increased $ 4,317 , or 5.8 % , in fiscal year 2014 compared to fiscal year 2013 . gross margin decreased 1.4 % to

