the increase in revenues per buy was driven by the higher percentage of domestic buys , which generate a higher price per buy , as compared to the prior year . cost of revenues for pay-per-view increased by $ 7.2 million , primarily due to increases in production costs , talent expense and advertising expenses related to initiatives designed to increase revenue . the pay-per-view profit contribution margin decreased to 52 % in the current period from 57 % in the prior year . television rights fees increased by $ 4.5 million in the current year as compared to the prior year , primarily due to increases in international markets , partially offset by a decrease in overall domestic revenues . internationally , our television rights fees increased by $ 5.8 million , primarily due to a new agreement with a canadian television distributor , and renewals and contractual increases with other international television distributors . domestically , television rights fees decreased by $ 1.3 million , due primarily to the absence of rights fees for our nxt and wwe superstars programs , which moved to wwe.com in october 2010 and april 2011 , respectively . during the year , we made a strategic decision to withhold several hours of these programs so we could distribute the content on existing and future platforms . this decrease was partially offset by increased sponsorship revenues and contractual rights fee increases charged to our domestic television distributors for our raw and friday night smackdown programs . television rights cost of revenues increased by $ 5.9 million primarily due to increased television sponsorship costs of $ 2.7 million and increased production costs of $ 3.2 million due to increased staffing and three additional televised events in the current year as compared to the prior year . the television rights fee profit contribution margin decreased to 43 % from 45 % in the prior year period . consumer products the following chart provides performance results and key drivers for our consumer products segment ( dollars in millions ) : replace_table_token_8_th licensing revenues increased by $ 2.7 million in the current year as compared to the prior year , driven by the improved performance of our toy and video game categories . our toy category licensing revenues increased by $ 1.1 million driven by mattel 's increased product offerings . our video game category licensing revenues increased by $ 8.0 million , driven by the release of our wwe all stars video game , for which we did not have a corresponding release in the prior year . in addition , during the current year we increased the royalty rate we receive from our video game licensee . offsetting these increases was a $ 4.2 million decline in our novelties and collectibles categories , driven by softness in the international market and the absence of a successful product launch by a licensee that drove collectibles licensing revenues in the prior year . licensing cost of revenues increased by $ 0.8 million as compared to the prior year . the licensing profit contribution margin was 74 % in both the current and prior year . 22 table of content magazine publishing revenues decreased $ 3.3 million in the current year as compared to the prior year , driven by weaker newsstand demand as a result of an overall decline in the magazine publishing industry . net units sold decreased by 24 % , while sell-through rates improved slightly . we published 12 issues of wwe magazine in the current year as compared to 13 issues in the prior year , 10 issues of wwe kids magazine in both the current and prior years and 6 special issues in both the current and prior years . magazine publishing cost of revenues decreased by $ 2.8 million , primarily as a result of a 25 % decrease in production . publishing profit contribution decreased to a profit of $ 0.2 million in the current year from a profit of $ 0.7 million in the prior year . home video revenues decreased $ 1.7 million in the current year as compared to the prior year , driven by a 7 % decrease in units shipped . this decrease was offset by favorable sell-through rates experienced during the current year as compared to the prior year . we released 28 titles in the current period as compared to 29 in the prior year . home video cost of revenues decreased by $ 0.8 million due to decreased duplication costs . home video profit contribution margin was 50 % in both the current and prior years . digital media the following chart provides performance results for our digital media segment ( dollars in millions , except average revenues per order ) : replace_table_token_9_th wwe.com revenues decreased $ 2.4 million in the current year as compared to the prior year , primarily due to a decrease in online advertising of $ 2.9 million . wwe.com cost of revenues increased by $ 0.8 million in the current year , driven by increased expenses related to streaming and sponsorships , in addition to $ 0.3 million less benefit from production tax incentives as compared to the prior year . wwe.com profit contribution margin decreased to 52 % in the current period from 65 % in the prior year . wweshop revenues increased $ 1.6 million in the current year as compared to the prior year , driven by a 13 % increase in the number of orders processed . wweshop cost of revenues increased by $ 1.8 million in the current year , primarily due to increased material costs of $ 0.7 million and increased shipping charges of $ 0.6 million , both driven by the increased revenue and number of orders . wweshop profit contribution margin decreased to 19 % in the current year from 23 % in the prior year , primarily due to increased discounts and promotional offers . story_separator_special_tag as a result , wweshop revenues decreased by 13 % in 2010 as compared to 2009. the decrease in wweshop profit contribution margin was driven by $ 0.6 million of increased postage costs as a result of offering our customers promotional shipping during the holiday season and $ 0.1 million of increased advertising expenses . wwe studios the following chart provides performance results for our wwe studios segment ( dollars in millions ) : replace_table_token_20_th wwe studios released four feature films utilizing third-party distribution partners ( licensed films ) : see no evil , the marine , the condemned , and 12 rounds and two direct-to-dvd films , behind enemy lines : columbia and the marine 2. for these licensed films , we participate in revenues and expenses generated from the distribution of the films through all media on a net basis after the print and advertising and distribution costs incurred by our distribution partners have been recouped and the results are reported to us , typically in periods subsequent to the initial release . we recorded $ 10.8 million of revenue relating to these licensed films in 2010 as compared to $ 7.7 million in 2009. the increase in revenue for our licensed films is primarily driven by $ 3.5 million in revenue from our film , 12 rounds . the licensed films cost of revenues reflects the amortization of production costs for these films . wwe studios changed to a self-distribution model starting in the third quarter of 2010. under this model , we recognize revenues and expenses for our films on a gross basis upon release . during 2010 , we released two feature films under this model , legendary and knucklehead . in 2010 , we recorded $ 8.8 million in revenue and $ 11.5 million in cost of revenue related to these self-distributed films . we record distribution related expenses when incurred and amortize feature film production costs in the same proportion that a film 's revenue for the period relates to our ultimate revenue projections for such film . included in the cost of revenue is $ 5.3 million of amortization of production costs and $ 6.2 million of distribution related expenses . 31 table of content expenses the following chart reflects the amounts of certain significant overhead items ( dollars in millions ) : replace_table_token_21_th the decrease of $ 9.7 million in staff related expenses in 2010 as compared to 2009 is attributable to a $ 4.7 million decrease in accrued management incentive compensation and a $ 1.4 million decrease in employee benefit related costs , primarily as a result of changes to our healthcare administrator , decreased medical claims paid and decreased negotiated rates . in addition , $ 2.2 million in severance related costs related to a restructuring was recorded in 2009. legal , accounting and professional fees in 2010 benefited from a decrease in legal case activity . our bad debt expense in the prior year included a $ 7.4 million charge related to a former distribution partner . 2010 2009 depreciation and amortization $ 11.7 $ 14.4 the decrease in depreciation and amortization expense reflects a $ 1.7 million benefit from the recognition of an infrastructure tax credit received in 2010. this credit was used to reduce the carrying value of assets as of their in service date and consequently the adjustment to depreciation expense reflects the revised amount incurred to date . this credit was received in 2010 but related to assets placed in service in prior years . 2010 2009 investment income $ 2.0 $ 3.1 the decline in investment income in 2010 reflects lower realized gains from investment sales , as higher interest rates in the current year offset lower investment balances . replace_table_token_22_th other expense , net includes realized foreign exchange gains and losses , the revaluation of warrants held in certain licensees and certain non-income related taxes . in 2010 , we recorded realized foreign exchange losses of $ 1.3 million as compared to gains of $ 1.5 million in 2009. this was partially offset by the fluctuation relating to the revaluation of warrants . in 2010 we recorded income of $ 0.6 million relating to the revaluation of warrants as compared to a loss of $ 1.0 million in 2009. replace_table_token_23_th the 2010 effective tax rate was positively impacted by a $ 1.3 million increase in the irc section 199 deduction on qualified production activity income . the increased deduction in the current year was primarily due to the higher allowable deduction percentage as a result of the completion of the irs phase-in period relating to the section 199 deduction . the 2010 period also reflects a $ 1.3 million benefit from recognition of previously unrecognized tax benefits , primarily as a result of the statute of limitations expiring in jurisdictions in which the company had taken uncertain tax positions . these benefits to our effective tax rate were partially offset by increased unrecognized tax benefits for uncertain tax positions . 32 table of content story_separator_special_tag aforementioned remedies occurs . we will continue to assess the carrying value of our ars on each reporting date , based on the facts and circumstances surrounding our liquidity needs and developments in the ars markets . cash flows used in financing activities were $ 49.8 million $ 79.4 million and $ 79.8 million for the years ended december 31 , 2011 , 2010 and 2009 , respectively . the decrease in cash flows from financing activities was due primarily to a reduction in dividend payments . in 2011 , we paid one quarterly cash dividend of $ 0.36 on all class a common shares , and $ 0.24 on all class b common shares , and three quarterly cash dividends of $ 0.12 on all class a and class b common shares for an aggregate amount of $ 47.8 million . in 2010 and 2009 , we paid four quarterly cash dividends of $ 0.36 on

liquidity and capital resources during the current year , we entered into a three year senior unsecured revolving credit facility with a syndicated group of banks , with jpmorgan chase acting as administrative agent . the revolving credit facility provides for a $ 200.0 million line of credit that expires in september 2014 , unless extended . as of december 31 , 2011 , we had no amounts outstanding under this credit facility . under the terms of the revolving credit facility , we are subject to certain financial covenants and restrictions , including limitations with respect to our indebtedness , liens , mergers and acquisitions , dispositions of assets , investments , capital expenditures , and transactions with affiliates . in addition , the revolving credit facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder . as of december 31 , 2011 , we are in compliance with the provisions of the revolving credit facility and are not restricted from paying dividends to our stockholders . we have entered into the revolving credit facility during the current year because we believe that there is generally a favorable climate for borrowers for loans of this type in the capital markets . while we do not have specific plans to borrow under this credit facility in the near term , we have announced initiatives for which we may borrow going forward including , the expansion and update of our production facilities in order to support our emerging content and distribution strategy . in addition to the senior unsecured revolving credit facility , the company continually evaluates financing options that are cost effective and that will add to the company 's financial flexibility . to this end , as the company explores additional content distribution and production strategies , the company may seek additional sources of financing . we also regularly assess potential strategic acquisitions . we had cash and short-term investments of $ 155.8 million as of december 31 , 2011 , while our debt balance totaled $ 1.6 million .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```liquidity and capital resources during the current year , we entered into a three year senior unsecured revolving credit facility with a syndicated group of banks , with jpmorgan chase acting as administrative agent . the revolving credit facility provides for a $ 200.0 million line of credit that expires in september 2014 , unless extended . as of december 31 , 2011 , we had no amounts outstanding under this credit facility . under the terms of the revolving credit facility , we are subject to certain financial covenants and restrictions , including limitations with respect to our indebtedness , liens , mergers and acquisitions , dispositions of assets , investments , capital expenditures , and transactions with affiliates . in addition , the revolving credit facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder . as of december 31 , 2011 , we are in compliance with the provisions of the revolving credit facility and are not restricted from paying dividends to our stockholders . we have entered into the revolving credit facility during the current year because we believe that there is generally a favorable climate for borrowers for loans of this type in the capital markets . while we do not have specific plans to borrow under this credit facility in the near term , we have announced initiatives for which we may borrow going forward including , the expansion and update of our production facilities in order to support our emerging content and distribution strategy . in addition to the senior unsecured revolving credit facility , the company continually evaluates financing options that are cost effective and that will add to the company 's financial flexibility . to this end , as the company explores additional content distribution and production strategies , the company may seek additional sources of financing . we also regularly assess potential strategic acquisitions . we had cash and short-term investments of $ 155.8 million as of december 31 , 2011 , while our debt balance totaled $ 1.6 million .
```    
 Suspicious Activity Report : the increase in revenues per buy was driven by the higher percentage of domestic buys , which generate a higher price per buy , as compared to the prior year . cost of revenues for pay-per-view increased by $ 7.2 million , primarily due to increases in production costs , talent expense and advertising expenses related to initiatives designed to increase revenue . the pay-per-view profit contribution margin decreased to 52 % in the current period from 57 % in the prior year . television rights fees increased by $ 4.5 million in the current year as compared to the prior year , primarily due to increases in international markets , partially offset by a decrease in overall domestic revenues . internationally , our television rights fees increased by $ 5.8 million , primarily due to a new agreement with a canadian television distributor , and renewals and contractual increases with other international television distributors . domestically , television rights fees decreased by $ 1.3 million , due primarily to the absence of rights fees for our nxt and wwe superstars programs , which moved to wwe.com in october 2010 and april 2011 , respectively . during the year , we made a strategic decision to withhold several hours of these programs so we could distribute the content on existing and future platforms . this decrease was partially offset by increased sponsorship revenues and contractual rights fee increases charged to our domestic television distributors for our raw and friday night smackdown programs . television rights cost of revenues increased by $ 5.9 million primarily due to increased television sponsorship costs of $ 2.7 million and increased production costs of $ 3.2 million due to increased staffing and three additional televised events in the current year as compared to the prior year . the television rights fee profit contribution margin decreased to 43 % from 45 % in the prior year period . consumer products the following chart provides performance results and key drivers for our consumer products segment ( dollars in millions ) : replace_table_token_8_th licensing revenues increased by $ 2.7 million in the current year as compared to the prior year , driven by the improved performance of our toy and video game categories . our toy category licensing revenues increased by $ 1.1 million driven by mattel 's increased product offerings . our video game category licensing revenues increased by $ 8.0 million , driven by the release of our wwe all stars video game , for which we did not have a corresponding release in the prior year . in addition , during the current year we increased the royalty rate we receive from our video game licensee . offsetting these increases was a $ 4.2 million decline in our novelties and collectibles categories , driven by softness in the international market and the absence of a successful product launch by a licensee that drove collectibles licensing revenues in the prior year . licensing cost of revenues increased by $ 0.8 million as compared to the prior year . the licensing profit contribution margin was 74 % in both the current and prior year . 22 table of content magazine publishing revenues decreased $ 3.3 million in the current year as compared to the prior year , driven by weaker newsstand demand as a result of an overall decline in the magazine publishing industry . net units sold decreased by 24 % , while sell-through rates improved slightly . we published 12 issues of wwe magazine in the current year as compared to 13 issues in the prior year , 10 issues of wwe kids magazine in both the current and prior years and 6 special issues in both the current and prior years . magazine publishing cost of revenues decreased by $ 2.8 million , primarily as a result of a 25 % decrease in production . publishing profit contribution decreased to a profit of $ 0.2 million in the current year from a profit of $ 0.7 million in the prior year . home video revenues decreased $ 1.7 million in the current year as compared to the prior year , driven by a 7 % decrease in units shipped . this decrease was offset by favorable sell-through rates experienced during the current year as compared to the prior year . we released 28 titles in the current period as compared to 29 in the prior year . home video cost of revenues decreased by $ 0.8 million due to decreased duplication costs . home video profit contribution margin was 50 % in both the current and prior years . digital media the following chart provides performance results for our digital media segment ( dollars in millions , except average revenues per order ) : replace_table_token_9_th wwe.com revenues decreased $ 2.4 million in the current year as compared to the prior year , primarily due to a decrease in online advertising of $ 2.9 million . wwe.com cost of revenues increased by $ 0.8 million in the current year , driven by increased expenses related to streaming and sponsorships , in addition to $ 0.3 million less benefit from production tax incentives as compared to the prior year . wwe.com profit contribution margin decreased to 52 % in the current period from 65 % in the prior year . wweshop revenues increased $ 1.6 million in the current year as compared to the prior year , driven by a 13 % increase in the number of orders processed . wweshop cost of revenues increased by $ 1.8 million in the current year , primarily due to increased material costs of $ 0.7 million and increased shipping charges of $ 0.6 million , both driven by the increased revenue and number of orders . wweshop profit contribution margin decreased to 19 % in the current year from 23 % in the prior year , primarily due to increased discounts and promotional offers . story_separator_special_tag as a result , wweshop revenues decreased by 13 % in 2010 as compared to 2009. the decrease in wweshop profit contribution margin was driven by $ 0.6 million of increased postage costs as a result of offering our customers promotional shipping during the holiday season and $ 0.1 million of increased advertising expenses . wwe studios the following chart provides performance results for our wwe studios segment ( dollars in millions ) : replace_table_token_20_th wwe studios released four feature films utilizing third-party distribution partners ( licensed films ) : see no evil , the marine , the condemned , and 12 rounds and two direct-to-dvd films , behind enemy lines : columbia and the marine 2. for these licensed films , we participate in revenues and expenses generated from the distribution of the films through all media on a net basis after the print and advertising and distribution costs incurred by our distribution partners have been recouped and the results are reported to us , typically in periods subsequent to the initial release . we recorded $ 10.8 million of revenue relating to these licensed films in 2010 as compared to $ 7.7 million in 2009. the increase in revenue for our licensed films is primarily driven by $ 3.5 million in revenue from our film , 12 rounds . the licensed films cost of revenues reflects the amortization of production costs for these films . wwe studios changed to a self-distribution model starting in the third quarter of 2010. under this model , we recognize revenues and expenses for our films on a gross basis upon release . during 2010 , we released two feature films under this model , legendary and knucklehead . in 2010 , we recorded $ 8.8 million in revenue and $ 11.5 million in cost of revenue related to these self-distributed films . we record distribution related expenses when incurred and amortize feature film production costs in the same proportion that a film 's revenue for the period relates to our ultimate revenue projections for such film . included in the cost of revenue is $ 5.3 million of amortization of production costs and $ 6.2 million of distribution related expenses . 31 table of content expenses the following chart reflects the amounts of certain significant overhead items ( dollars in millions ) : replace_table_token_21_th the decrease of $ 9.7 million in staff related expenses in 2010 as compared to 2009 is attributable to a $ 4.7 million decrease in accrued management incentive compensation and a $ 1.4 million decrease in employee benefit related costs , primarily as a result of changes to our healthcare administrator , decreased medical claims paid and decreased negotiated rates . in addition , $ 2.2 million in severance related costs related to a restructuring was recorded in 2009. legal , accounting and professional fees in 2010 benefited from a decrease in legal case activity . our bad debt expense in the prior year included a $ 7.4 million charge related to a former distribution partner . 2010 2009 depreciation and amortization $ 11.7 $ 14.4 the decrease in depreciation and amortization expense reflects a $ 1.7 million benefit from the recognition of an infrastructure tax credit received in 2010. this credit was used to reduce the carrying value of assets as of their in service date and consequently the adjustment to depreciation expense reflects the revised amount incurred to date . this credit was received in 2010 but related to assets placed in service in prior years . 2010 2009 investment income $ 2.0 $ 3.1 the decline in investment income in 2010 reflects lower realized gains from investment sales , as higher interest rates in the current year offset lower investment balances . replace_table_token_22_th other expense , net includes realized foreign exchange gains and losses , the revaluation of warrants held in certain licensees and certain non-income related taxes . in 2010 , we recorded realized foreign exchange losses of $ 1.3 million as compared to gains of $ 1.5 million in 2009. this was partially offset by the fluctuation relating to the revaluation of warrants . in 2010 we recorded income of $ 0.6 million relating to the revaluation of warrants as compared to a loss of $ 1.0 million in 2009. replace_table_token_23_th the 2010 effective tax rate was positively impacted by a $ 1.3 million increase in the irc section 199 deduction on qualified production activity income . the increased deduction in the current year was primarily due to the higher allowable deduction percentage as a result of the completion of the irs phase-in period relating to the section 199 deduction . the 2010 period also reflects a $ 1.3 million benefit from recognition of previously unrecognized tax benefits , primarily as a result of the statute of limitations expiring in jurisdictions in which the company had taken uncertain tax positions . these benefits to our effective tax rate were partially offset by increased unrecognized tax benefits for uncertain tax positions . 32 table of content story_separator_special_tag aforementioned remedies occurs . we will continue to assess the carrying value of our ars on each reporting date , based on the facts and circumstances surrounding our liquidity needs and developments in the ars markets . cash flows used in financing activities were $ 49.8 million $ 79.4 million and $ 79.8 million for the years ended december 31 , 2011 , 2010 and 2009 , respectively . the decrease in cash flows from financing activities was due primarily to a reduction in dividend payments . in 2011 , we paid one quarterly cash dividend of $ 0.36 on all class a common shares , and $ 0.24 on all class b common shares , and three quarterly cash dividends of $ 0.12 on all class a and class b common shares for an aggregate amount of $ 47.8 million . in 2010 and 2009 , we paid four quarterly cash dividends of $ 0.36 on

