additionally , we plan to continue to focus on key market adjacencies where we believe we can drive additional long-term growth by employing our unique business model and customer value proposition . these adjacencies include digital marketing services , new geographic markets , personalized products for home and family usage , and up-market customers . the strategy for growth in our core micro business marketing opportunity is to make investments and drive success in the following areas : customer value proposition . we believe our customers currently spend only a small portion of their annual budget for marketing products and services with us . by shifting our success metrics from transactionally focused profit measures to longer-term customer satisfaction and economic measures , we believe we can deliver improvements to our customer experience and value proposition that will significantly increase customer loyalty and lifetime value . examples of these programs include improving the customer experience on our site , such as ease of use , less cross selling before customers reach the checkout , and expanded customer service . lifetime value based marketing . we have traditionally acquired customers by targeting micro businesses who are already shopping online through marketing channels such as search marketing , email marketing , and other online advertising . we believe a significant portion of micro businesses in our core markets do not currently use online providers of marketing services . by investing more deeply into existing marketing channels , as well as opening up new channels such as television broadcast and direct mail , we believe we can accelerate our new customer growth and reach offline audiences that are not currently looking to online partners for marketing needs . world class manufacturing . we believe our manufacturing processes are best-in-class when it comes to the printing industry . but when compared to the best manufacturing 39 companies in the world , we believe there is significant opportunity to drive further efficiencies and competitive advantages . by focusing additional top engineering talent on key process approaches , we believe we can make a step-function improvement in product quality and reliability , and significantly lower unit manufacturing costs . our strategy to drive longer-term growth by addressing market adjacencies is to develop our business in the following areas : digital marketing services . we estimate that less than 50 % of micro businesses have a website today , but digital marketing services , including websites , email marketing , online search marketing and social media marketing , are the fastest-growing part of the small business marketing space . we believe there is great value in helping customers understand the powerful ways in which physical and digital marketing can be combined . our current offering includes websites , email marketing , and local search visibility . additionally , in fiscal 2011 , we added several digital marketing services products or enhancements , including blogs , a search engine optimization tool for website customers , and personalized email domain names . since we launched digital marketing services in april 2008 , our number of unique paying digital subscribers has grown to approximately 335,000. geographies outside north america and europe . for the fiscal year ended june 30 , 2011 , revenue generated outside of north america and europe accounted for approximately 5 % of our total revenue . we believe that we have significant opportunity to expand our revenue both in the countries we currently service and in new markets . we completed construction of a production facility near melbourne , australia and launched a marketing office in sydney , australia in june 2010 to better support our business and customers in asia pacific . we intend to further extend our geographic reach by continuing to introduce localized websites in different countries and languages , expanding our marketing efforts and customer service capabilities , and offering graphic design content , products , payment methodologies and languages specific to local markets . home and family . although we expect to maintain our primary focus on micro business marketing products and services , we also participate in the market for customized home and family products such as invitations , announcements , calendars , holiday cards and apparel . we intend to add new products and services targeted at the home and family market . we believe that the economies of scale provided by cross selling these products to our extensive micro business customer base , our large production order volumes and integrated design and production software and facilities support and will continue to support our effort to profitably grow our home and family business . up-market customers . we serve customers across the spectrum of micro businesses with fewer than 10 employees , but our strength has traditionally been in the smallest and most price sensitive of these customers . the up-market portion of this spectrum tend to have more sophisticated marketing needs , typically spend more per year on their marketing activities and often have 3 to 10 employees in comparison to our current customer base which is concentrated in businesses with 2 or fewer employees . we believe that as we continue to research customer needs and make customer value proposition improvements for our traditional core customer base , we will develop a stronger ability to focus on up-market small business customers . we expect this adjacency can serve as a driver of longer-term growth 3 to 5 years from now . critical accounting policies and estimates our financial statements are prepared in accordance with u.s. generally accepted accounting principles ( gaap ) . to apply these principles , we must make estimates and judgments that affect our 40 reported amounts of assets , liabilities , revenues and expenses , and related disclosure of contingent assets and liabilities . story_separator_special_tag the increase in our technology and development expenses of $ 17.5 million for fiscal 2010 as compared to fiscal 2009 was primarily due to increased payroll and benefit costs of $ 10.4 million associated with increased headcount in our technology development and information technology support organizations . at june 30 , 2010 , we employed 375 employees in these organizations compared to 302 employees at june 30 , 2009. in addition , to support our continued revenue growth during this period , we continued to invest in our website infrastructure , which resulted in increased depreciation and hosting services expense of $ 2.4 million , increased third-party consulting services of $ 0.8 million , and increased other expenses of $ 3.0 million for fiscal 2010 as compared to fiscal 2009. fiscal 2010 included $ 0.9 million of expense related to certain acquired intangibles recorded in conjunction with the soft sight acquisition that were determined not to have an economic use for vistaprint and were abandoned . marketing and selling expense marketing and selling expense consists primarily of advertising and promotional costs ; payroll and related expenses for our employees engaged in marketing , sales , customer support and public relations activities ; and third-party payment processing fees . the increase in our marketing and selling expenses of $ 55.3 million for fiscal 2011 as compared to fiscal 2010 was driven primarily by increases of $ 41.9 million in advertising costs and commissions related to new customer acquisition and costs of promotions targeted at our existing customer base , and increases in payroll and facility-related costs of $ 11.4 million . we continued to expand our marketing organization and our customer service , sales and design support centers and at june 30 , 2011 , we employed 1,017 employees in these organizations compared to 806 employees at june 30 , 2010. in addition , payment processing fees paid to third parties increased by $ 3.2 million during fiscal 2011 , as compared to fiscal 2010 due primarily to increased order volumes . these increases were partially offset by a charge of $ 1.5 million related to indirect taxes that is included in the fiscal year ended june 30 , 2010. the increase in our marketing and selling expenses of $ 57.4 million for fiscal 2010 as compared to fiscal 2009 was driven primarily by increases of $ 39.5 million in advertising costs and commissions related to new customer acquisition and costs of promotions targeted at our existing customer base , and increases in payroll and benefits related costs of $ 12.9 million . during this period , we continued to expand our marketing organization and our customer service , sales and design support centers including the addition of our facilities in berlin , germany and tunis , tunisia . at june 30 , 2010 , we employed 806 employees in these organizations compared to 609 employees at june 30 , 2009. in addition , payment processing fees paid to third-parties increased by $ 2.8 million during fiscal 2010 , as compared to fiscal 2009 due to increased order volumes . 46 general and administrative expense general and administrative expense consists primarily of general corporate costs , including third-party professional fees , insurance and payroll and related expenses of employees involved in executive management , finance , legal , and human resources . the increase in our general and administrative expenses of $ 12.6 million for fiscal 2011 as compared to fiscal 2010 was primarily due to increased payroll and facility-related costs of $ 12.8 million resulting from the continued investment in our general and administrative organizations to support our expansion and growth . at june 30 , 2011 , we employed 267 employees in these organizations compared to 199 employees at june 30 , 2010. these increases were offset by decreased third-party professional fees of $ 0.8 million during fiscal 2011 as compared to fiscal 2010 due primarily to the completion of our change of domicile to the netherlands and decreased costs of ongoing litigation and other general and administrative activities . the increase in our general and administrative expenses of $ 15.8 million for fiscal 2010 as compared to fiscal 2009 was primarily due to increased payroll and benefit costs of $ 8.0 million resulting from the continued growth of our executive management , finance , legal and human resource organizations to support our expansion and growth , and increased third-party professional fees of $ 5.6 million related to ongoing litigation , the execution of our change of domicile to the netherlands , and other general and administrative activities including recruitment . at june 30 , 2010 , we employed 199 employees in these organizations compared to 141 employees at june 30 , 2009. the increase in headcount has resulted in an increase in allocated overhead of $ 1.1 million as compared to fiscal 2009. interest income interest income , which consists of interest earned on cash , cash equivalents and marketable securities , was $ 0.4 million , $ 0.4 million and $ 1.7 million during fiscal 2011 , 2010 and 2009 , respectively . the decrease in interest income is attributable to the decline in interest rates on a year-over-year basis , partially offset by higher levels of interest bearing assets . other expense , net other expense , net , which primarily consists of gains and losses from currency transactions or revaluation and realized gains and losses related to our marketable securities , was $ 2.2 million , $ 1.5 million , and $ 0.8 million for fiscal 2011 , 2010 and 2009 , respectively . increases in other expense , net are primarily due to currency exchange rate fluctuations on transactions or balances denominated in currencies other than the functional currency of our subsidiaries . interest expense interest expense , which consists of interest and penalties , if any , paid to financial institutions on outstanding balances on our credit facilities , was $ 0.2 million

cash outflows : repurchases of our ordinary shares of $ 56.9 million ; capital expenditures of $ 37.4 million of which $ 16.2 million were related to the purchase of manufacturing and automation equipment for our production facilities , $ 11.2 million were related to the purchase of land and facilities , and $ 10.0 million were related to purchases of other assets including information technology infrastructure and office equipment ; internal costs for software and website development that we have capitalized of $ 6.3 million ; payments of the minimum withholding taxes related to shares withheld on vested restricted stock units of $ 5.7 million ; and payments in connection with our loan facility of $ 5.2 million , which included the final balloon payment on our amended canadian credit agreement in december 2010. additional liquidity and capital resources information . during fiscal 2011 , we financed our operations primarily through internally generated cash flows from operations . we believe that our available cash , cash flows generated from operations and our debt financing capacity will be sufficient to satisfy our working capital and planned investments to support our new growth strategy including capital expenditure requirements for the foreseeable future . we currently plan to invest approximately $ 75 million to $ 95 million on capital expenditures in fiscal 2012 , primarily due to plans to expand our manufacturing capacity in europe , construction of our jamaican customer service , sales and design support center , and other it and manufacturing equipment requirements to support our growth .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash outflows : repurchases of our ordinary shares of $ 56.9 million ; capital expenditures of $ 37.4 million of which $ 16.2 million were related to the purchase of manufacturing and automation equipment for our production facilities , $ 11.2 million were related to the purchase of land and facilities , and $ 10.0 million were related to purchases of other assets including information technology infrastructure and office equipment ; internal costs for software and website development that we have capitalized of $ 6.3 million ; payments of the minimum withholding taxes related to shares withheld on vested restricted stock units of $ 5.7 million ; and payments in connection with our loan facility of $ 5.2 million , which included the final balloon payment on our amended canadian credit agreement in december 2010. additional liquidity and capital resources information . during fiscal 2011 , we financed our operations primarily through internally generated cash flows from operations . we believe that our available cash , cash flows generated from operations and our debt financing capacity will be sufficient to satisfy our working capital and planned investments to support our new growth strategy including capital expenditure requirements for the foreseeable future . we currently plan to invest approximately $ 75 million to $ 95 million on capital expenditures in fiscal 2012 , primarily due to plans to expand our manufacturing capacity in europe , construction of our jamaican customer service , sales and design support center , and other it and manufacturing equipment requirements to support our growth .
```    
 Suspicious Activity Report : additionally , we plan to continue to focus on key market adjacencies where we believe we can drive additional long-term growth by employing our unique business model and customer value proposition . these adjacencies include digital marketing services , new geographic markets , personalized products for home and family usage , and up-market customers . the strategy for growth in our core micro business marketing opportunity is to make investments and drive success in the following areas : customer value proposition . we believe our customers currently spend only a small portion of their annual budget for marketing products and services with us . by shifting our success metrics from transactionally focused profit measures to longer-term customer satisfaction and economic measures , we believe we can deliver improvements to our customer experience and value proposition that will significantly increase customer loyalty and lifetime value . examples of these programs include improving the customer experience on our site , such as ease of use , less cross selling before customers reach the checkout , and expanded customer service . lifetime value based marketing . we have traditionally acquired customers by targeting micro businesses who are already shopping online through marketing channels such as search marketing , email marketing , and other online advertising . we believe a significant portion of micro businesses in our core markets do not currently use online providers of marketing services . by investing more deeply into existing marketing channels , as well as opening up new channels such as television broadcast and direct mail , we believe we can accelerate our new customer growth and reach offline audiences that are not currently looking to online partners for marketing needs . world class manufacturing . we believe our manufacturing processes are best-in-class when it comes to the printing industry . but when compared to the best manufacturing 39 companies in the world , we believe there is significant opportunity to drive further efficiencies and competitive advantages . by focusing additional top engineering talent on key process approaches , we believe we can make a step-function improvement in product quality and reliability , and significantly lower unit manufacturing costs . our strategy to drive longer-term growth by addressing market adjacencies is to develop our business in the following areas : digital marketing services . we estimate that less than 50 % of micro businesses have a website today , but digital marketing services , including websites , email marketing , online search marketing and social media marketing , are the fastest-growing part of the small business marketing space . we believe there is great value in helping customers understand the powerful ways in which physical and digital marketing can be combined . our current offering includes websites , email marketing , and local search visibility . additionally , in fiscal 2011 , we added several digital marketing services products or enhancements , including blogs , a search engine optimization tool for website customers , and personalized email domain names . since we launched digital marketing services in april 2008 , our number of unique paying digital subscribers has grown to approximately 335,000. geographies outside north america and europe . for the fiscal year ended june 30 , 2011 , revenue generated outside of north america and europe accounted for approximately 5 % of our total revenue . we believe that we have significant opportunity to expand our revenue both in the countries we currently service and in new markets . we completed construction of a production facility near melbourne , australia and launched a marketing office in sydney , australia in june 2010 to better support our business and customers in asia pacific . we intend to further extend our geographic reach by continuing to introduce localized websites in different countries and languages , expanding our marketing efforts and customer service capabilities , and offering graphic design content , products , payment methodologies and languages specific to local markets . home and family . although we expect to maintain our primary focus on micro business marketing products and services , we also participate in the market for customized home and family products such as invitations , announcements , calendars , holiday cards and apparel . we intend to add new products and services targeted at the home and family market . we believe that the economies of scale provided by cross selling these products to our extensive micro business customer base , our large production order volumes and integrated design and production software and facilities support and will continue to support our effort to profitably grow our home and family business . up-market customers . we serve customers across the spectrum of micro businesses with fewer than 10 employees , but our strength has traditionally been in the smallest and most price sensitive of these customers . the up-market portion of this spectrum tend to have more sophisticated marketing needs , typically spend more per year on their marketing activities and often have 3 to 10 employees in comparison to our current customer base which is concentrated in businesses with 2 or fewer employees . we believe that as we continue to research customer needs and make customer value proposition improvements for our traditional core customer base , we will develop a stronger ability to focus on up-market small business customers . we expect this adjacency can serve as a driver of longer-term growth 3 to 5 years from now . critical accounting policies and estimates our financial statements are prepared in accordance with u.s. generally accepted accounting principles ( gaap ) . to apply these principles , we must make estimates and judgments that affect our 40 reported amounts of assets , liabilities , revenues and expenses , and related disclosure of contingent assets and liabilities . story_separator_special_tag the increase in our technology and development expenses of $ 17.5 million for fiscal 2010 as compared to fiscal 2009 was primarily due to increased payroll and benefit costs of $ 10.4 million associated with increased headcount in our technology development and information technology support organizations . at june 30 , 2010 , we employed 375 employees in these organizations compared to 302 employees at june 30 , 2009. in addition , to support our continued revenue growth during this period , we continued to invest in our website infrastructure , which resulted in increased depreciation and hosting services expense of $ 2.4 million , increased third-party consulting services of $ 0.8 million , and increased other expenses of $ 3.0 million for fiscal 2010 as compared to fiscal 2009. fiscal 2010 included $ 0.9 million of expense related to certain acquired intangibles recorded in conjunction with the soft sight acquisition that were determined not to have an economic use for vistaprint and were abandoned . marketing and selling expense marketing and selling expense consists primarily of advertising and promotional costs ; payroll and related expenses for our employees engaged in marketing , sales , customer support and public relations activities ; and third-party payment processing fees . the increase in our marketing and selling expenses of $ 55.3 million for fiscal 2011 as compared to fiscal 2010 was driven primarily by increases of $ 41.9 million in advertising costs and commissions related to new customer acquisition and costs of promotions targeted at our existing customer base , and increases in payroll and facility-related costs of $ 11.4 million . we continued to expand our marketing organization and our customer service , sales and design support centers and at june 30 , 2011 , we employed 1,017 employees in these organizations compared to 806 employees at june 30 , 2010. in addition , payment processing fees paid to third parties increased by $ 3.2 million during fiscal 2011 , as compared to fiscal 2010 due primarily to increased order volumes . these increases were partially offset by a charge of $ 1.5 million related to indirect taxes that is included in the fiscal year ended june 30 , 2010. the increase in our marketing and selling expenses of $ 57.4 million for fiscal 2010 as compared to fiscal 2009 was driven primarily by increases of $ 39.5 million in advertising costs and commissions related to new customer acquisition and costs of promotions targeted at our existing customer base , and increases in payroll and benefits related costs of $ 12.9 million . during this period , we continued to expand our marketing organization and our customer service , sales and design support centers including the addition of our facilities in berlin , germany and tunis , tunisia . at june 30 , 2010 , we employed 806 employees in these organizations compared to 609 employees at june 30 , 2009. in addition , payment processing fees paid to third-parties increased by $ 2.8 million during fiscal 2010 , as compared to fiscal 2009 due to increased order volumes . 46 general and administrative expense general and administrative expense consists primarily of general corporate costs , including third-party professional fees , insurance and payroll and related expenses of employees involved in executive management , finance , legal , and human resources . the increase in our general and administrative expenses of $ 12.6 million for fiscal 2011 as compared to fiscal 2010 was primarily due to increased payroll and facility-related costs of $ 12.8 million resulting from the continued investment in our general and administrative organizations to support our expansion and growth . at june 30 , 2011 , we employed 267 employees in these organizations compared to 199 employees at june 30 , 2010. these increases were offset by decreased third-party professional fees of $ 0.8 million during fiscal 2011 as compared to fiscal 2010 due primarily to the completion of our change of domicile to the netherlands and decreased costs of ongoing litigation and other general and administrative activities . the increase in our general and administrative expenses of $ 15.8 million for fiscal 2010 as compared to fiscal 2009 was primarily due to increased payroll and benefit costs of $ 8.0 million resulting from the continued growth of our executive management , finance , legal and human resource organizations to support our expansion and growth , and increased third-party professional fees of $ 5.6 million related to ongoing litigation , the execution of our change of domicile to the netherlands , and other general and administrative activities including recruitment . at june 30 , 2010 , we employed 199 employees in these organizations compared to 141 employees at june 30 , 2009. the increase in headcount has resulted in an increase in allocated overhead of $ 1.1 million as compared to fiscal 2009. interest income interest income , which consists of interest earned on cash , cash equivalents and marketable securities , was $ 0.4 million , $ 0.4 million and $ 1.7 million during fiscal 2011 , 2010 and 2009 , respectively . the decrease in interest income is attributable to the decline in interest rates on a year-over-year basis , partially offset by higher levels of interest bearing assets . other expense , net other expense , net , which primarily consists of gains and losses from currency transactions or revaluation and realized gains and losses related to our marketable securities , was $ 2.2 million , $ 1.5 million , and $ 0.8 million for fiscal 2011 , 2010 and 2009 , respectively . increases in other expense , net are primarily due to currency exchange rate fluctuations on transactions or balances denominated in currencies other than the functional currency of our subsidiaries . interest expense interest expense , which consists of interest and penalties , if any , paid to financial institutions on outstanding balances on our credit facilities , was $ 0.2 million

