- 34 - business cloud services segment performance metrics the following table sets forth certain key operating metrics for our business cloud services segment as of or for the years ended december 31 , 2015 , 2014 and 2013 ( in thousands , except for percentages ) : replace_table_token_7_th ( 1 ) quarterly arpu is calculated using our standard convention of applying the average of the quarter 's beginning and ending base to the total revenue for the quarter . we believe arpu provides investors an understanding of the average monthly revenues we recognize associated with each cloud business customer . as arpu varies based on fixed subscription fee and variable usage components , we believe it can serve as a measure by which investors can evaluate trends in the types of services , levels of services and the usage levels of those services across our cloud business customer base . ( 2 ) cloud business customers is defined as paying direct inward dialing numbers for fax and voice services , and direct and resellers ' accounts for other services . ( 3 ) cancel rate is defined as cancels of small and medium business and individual cloud business customers with greater than four months of continuous service ( continuous service includes cloud business customers administratively canceled and reactivated within the same calendar month ) , and enterprise cloud business customers beginning with their first day of service . calculated monthly and expressed as an average over the three months of the quarter . digital media segment performance metrics the following table sets forth certain key operating metrics for our digital media segment for the years ended december 31 , 2015 , 2014 and 2013 ( in millions ) : replace_table_token_8_th sources : google analytics and partner platforms critical accounting policies and estimates we prepare our consolidated financial statements and related disclosures in accordance with u.s. generally accepted accounting principles ( `` gaap `` ) and our discussion and analysis of our financial condition and operating results require us to make judgments , assumptions and estimates that affect the amounts reported in our consolidated financial statements and - 35 - accompanying notes . see note 2 , `` basis of presentation and summary of significant accounting policies `` of the notes to consolidated financial statements in part ii , item 8 of this form 10-k which describes the significant accounting policies and methods used in the preparation of our consolidated financial statements . we base our estimates on historical experience and on various other assumptions we believe to be reasonable under the circumstances , the results of which form the basis for making judgments about the carrying value of assets and liabilities . actual results may differ significantly from those estimates under different assumptions and conditions and may be material . we believe that our most critical accounting policies are those related to revenue recognition , valuation and impairment of marketable securities , share-based compensation expense , long-lived and intangible asset impairment , contingent consideration , income taxes and contingencies and allowance for doubtful accounts . we consider these policies critical because they are those that are most important to the portrayal of our financial condition and results and require management 's most difficult , subjective and complex judgments , often as a result of the need to make estimates about the effect of matters that are inherently uncertain . senior management has reviewed these critical accounting policies and related disclosures with the audit committee of the company 's board of directors . revenue recognition business cloud services the company 's business cloud services revenues substantially consist of monthly fixed subscription and variable usage-based fees , which are primarily paid in advance by credit card . in accordance with gaap , the company recognizes revenue when persuasive evidence of an arrangement exists , services have been provided , the sales price is fixed and determinable and collection is probable . the company defers the portions of monthly , quarterly , semi-annually and annually recurring subscription and usage-based fees collected in advance and recognizes them in the period earned . additionally , the company defers and recognizes subscriber activation fees and related direct incremental costs over a subscriber 's estimated useful life . j2 global 's business cloud services also include patent license revenues generated under license agreements that provide for the payment of contractually determined fully paid-up or royalty-bearing license fees to j2 global in exchange for the grant of non-exclusive , retroactive and future licenses to our intellectual property , including patented technology . patent revenues may also consist of revenues generated from the sale of patents . patent license revenues are recognized when earned over the term of the license agreements . with regard to fully paid-up license arrangements , the company recognizes as revenue in the period the license agreement is executed the portion of the payment attributable to past use of the intellectual property and amortizes the remaining portion of such payments on a straight-line basis , or pro-rata revenue basis , as appropriate over the life of the licensed patent ( s ) . with regard to royalty-bearing license arrangements , the company recognizes revenues of license fees earned during the applicable period . with regard to patent sales , the company recognizes as revenue in the period of the sale the amount of the purchase price over the carrying value of the patent ( s ) sold . the business cloud services business also generates revenues by licensing certain technology to third parties . these licensing revenues are recognized when earned in accordance with the terms of the underlying agreement . generally , revenue is recognized as the third party uses the licensed technology over the period . story_separator_special_tag the new law allows “ grandfathered ” states and local authorities to continue their existing taxes on internet access through june 2020. on february 27 , 2013 , the office of finance for the city of los angeles ( the `` los angeles office of finance `` ) issued us assessments for business and communications taxes for the period of january 1 , 2009 through december 31 , 2012. on september 11 , 2014 , the los angeles office of finance issued us revised assessments increasing our liability to the city of los angeles . on april 30 , 2015 , the los angeles office of finance board of review denied our request to abate the assessments . we paid the assessments and requested the abatement of associated penalties . in addition , we are currently working with the office of the city attorney of the city of los angeles to obtain a refund of the entire amount paid . for other jurisdictions , we currently have no reserves established for these matters , as we have determined that the liability is not probable and estimable . however , it is reasonably possible that such a liability could be incurred , which would result in additional expense , which could materially impact our financial results . allowances for doubtful accounts we reserve for receivables we may not be able to collect . these reserves are typically driven by the volume of credit card declines and past due invoices and are based on historical experience as well as an evaluation of current market conditions . on an ongoing basis , management evaluates the adequacy of these reserves . recent accounting pronouncements see note 2 - basis of presentation and summary of significant accounting policies - to our accompanying consolidated financial statements for a description of recent accounting pronouncements and our expectations of their impact on our consolidated financial position and results of operations . results of operations years ended december 31 , 2015 , 2014 and 2013 business cloud services segment assuming a stable or improving economic environment , and , subject to our risk factors , we expect the revenue and profits as included in the results of operations below in our business cloud services segment to be stable for the foreseeable future ( excluding the impact of acquisitions ) . the main focus of our business cloud services offerings is to reduce or eliminate costs , increase sales and enhance productivity , mobility , business continuity and security of our customers as the technologies and devices they use evolve over time . as a result , we expect to continue to take steps to enhance our existing offerings and offer new services to continue to satisfy the evolving needs of our customers . through our ip licensing operations , which are included in the business cloud services segment , we seek to make our ip available for license to third parties , and we expect to continue to attempt to obtain additional ip through a combination of acquisitions and internal development in an effort to increase available licensing opportunities and related revenues . we expect acquisitions to remain an important component of our strategy and use of capital in this segment ; however , we can not predict whether our current pace of acquisitions will remain the same within this segment . in a given period , we may close greater or fewer acquisitions than in prior periods . moreover , future acquisitions of businesses within this segment but with different business models may impact the segment 's overall profit margins . also , as ip licensing often involves litigation , the timing of licensing transactions is unpredictable and can and does vary significantly from period-to-period . this variability can cause the overall segment 's financial results to materially vary from period-to-period . digital media segment assuming a stable or improving economic environment , and , subject to our risk factors , we expect the revenue and profits in our digital media segment to improve over the next several quarters as we integrate our recent acquisitions and over the longer - 40 - term as advertising transactions continue to shift from offline to online . the main focus of our advertising programs is to provide relevant and useful advertising to visitors to our websites and those included within our advertising networks , reflecting our commitment to constantly improve their overall web experience . as a result , we expect to continue to take steps to improve the relevance of the ads displayed on our websites and those included within our advertising networks . the operating margin we realize on revenues generated from ads placed on our websites is significantly higher than the operating margin we realize from revenues generated from those placed on third-party websites . growth in advertising revenues from our websites has generally exceeded that from third-party websites . this trend has had a positive impact on our operating margins , and we expect that this will continue for the foreseeable future . however , the trend in advertising spend is shifting to mobile devices and other newer advertising formats which generally experience lower margins than those from desktop computers and tablets . we expect this trend to continue to put pressure on our margins . we expect acquisitions to remain an important component of our strategy and use of capital in this segment ; however , we can not predict whether our current pace of acquisitions will remain the same within this segment . in a given period , we may close greater or fewer acquisitions than in prior periods . moreover , future acquisitions of businesses within this segment but with different business models may impact the segment 's overall profit margins . j2 global consolidated we anticipate that the stable revenue trend in our business cloud services segment combined with the improving revenue and profits in our digital media segment will result in overall

cash and cash equivalents and investments at december 31 , 2015 , we had cash and investments of $ 413.7 million compared to $ 590.4 million at december 31 , 2014 . the decrease in cash and investments resulted primarily from business acquisitions , dividends , business taxes , and repurchase of stock , partially offset by cash provided by operations and the exercise of stock options . at december 31 , 2015 , cash and investments consisted of cash and cash equivalents of $ 255.5 million , short-term investments of $ 79.7 million and long-term investments of $ 78.6 million . our investments are comprised primarily of readily marketable corporate and governmental debt securities , money-market accounts , equity securities and time deposits . for financial statement presentation , we classify our investments primarily as available-for-sale ; thus , they are reported as short- and long-term based upon their maturity dates . short-term investments mature within one year of the date of the financial statements and long-term investments mature one year or more from the date of the financial statements . short-term investments include restricted balances which the company may not liquidate until maturity , generally within 12 months . restricted balances included in short-term investments were $ 0.1 million at december 31 , 2015 . we retain a substantial portion of our cash and investments in foreign jurisdictions for future reinvestment . as of december 31 , 2015 and 2014 , cash and investments held within foreign and domestic jurisdictions were $ 165.7 million and $ 248.0 million and $ 138.3 million and $ 452.1 million , respectively .


 Write a concise suspicious activity report of the following text delimited by triple backquotes. Return your response as a formal report which covers the key points highlighting the location,dates,entity names and account holder information in chronological order of the text.
     ```cash and cash equivalents and investments at december 31 , 2015 , we had cash and investments of $ 413.7 million compared to $ 590.4 million at december 31 , 2014 . the decrease in cash and investments resulted primarily from business acquisitions , dividends , business taxes , and repurchase of stock , partially offset by cash provided by operations and the exercise of stock options . at december 31 , 2015 , cash and investments consisted of cash and cash equivalents of $ 255.5 million , short-term investments of $ 79.7 million and long-term investments of $ 78.6 million . our investments are comprised primarily of readily marketable corporate and governmental debt securities , money-market accounts , equity securities and time deposits . for financial statement presentation , we classify our investments primarily as available-for-sale ; thus , they are reported as short- and long-term based upon their maturity dates . short-term investments mature within one year of the date of the financial statements and long-term investments mature one year or more from the date of the financial statements . short-term investments include restricted balances which the company may not liquidate until maturity , generally within 12 months . restricted balances included in short-term investments were $ 0.1 million at december 31 , 2015 . we retain a substantial portion of our cash and investments in foreign jurisdictions for future reinvestment . as of december 31 , 2015 and 2014 , cash and investments held within foreign and domestic jurisdictions were $ 165.7 million and $ 248.0 million and $ 138.3 million and $ 452.1 million , respectively .
```    
 Suspicious Activity Report : - 34 - business cloud services segment performance metrics the following table sets forth certain key operating metrics for our business cloud services segment as of or for the years ended december 31 , 2015 , 2014 and 2013 ( in thousands , except for percentages ) : replace_table_token_7_th ( 1 ) quarterly arpu is calculated using our standard convention of applying the average of the quarter 's beginning and ending base to the total revenue for the quarter . we believe arpu provides investors an understanding of the average monthly revenues we recognize associated with each cloud business customer . as arpu varies based on fixed subscription fee and variable usage components , we believe it can serve as a measure by which investors can evaluate trends in the types of services , levels of services and the usage levels of those services across our cloud business customer base . ( 2 ) cloud business customers is defined as paying direct inward dialing numbers for fax and voice services , and direct and resellers ' accounts for other services . ( 3 ) cancel rate is defined as cancels of small and medium business and individual cloud business customers with greater than four months of continuous service ( continuous service includes cloud business customers administratively canceled and reactivated within the same calendar month ) , and enterprise cloud business customers beginning with their first day of service . calculated monthly and expressed as an average over the three months of the quarter . digital media segment performance metrics the following table sets forth certain key operating metrics for our digital media segment for the years ended december 31 , 2015 , 2014 and 2013 ( in millions ) : replace_table_token_8_th sources : google analytics and partner platforms critical accounting policies and estimates we prepare our consolidated financial statements and related disclosures in accordance with u.s. generally accepted accounting principles ( `` gaap `` ) and our discussion and analysis of our financial condition and operating results require us to make judgments , assumptions and estimates that affect the amounts reported in our consolidated financial statements and - 35 - accompanying notes . see note 2 , `` basis of presentation and summary of significant accounting policies `` of the notes to consolidated financial statements in part ii , item 8 of this form 10-k which describes the significant accounting policies and methods used in the preparation of our consolidated financial statements . we base our estimates on historical experience and on various other assumptions we believe to be reasonable under the circumstances , the results of which form the basis for making judgments about the carrying value of assets and liabilities . actual results may differ significantly from those estimates under different assumptions and conditions and may be material . we believe that our most critical accounting policies are those related to revenue recognition , valuation and impairment of marketable securities , share-based compensation expense , long-lived and intangible asset impairment , contingent consideration , income taxes and contingencies and allowance for doubtful accounts . we consider these policies critical because they are those that are most important to the portrayal of our financial condition and results and require management 's most difficult , subjective and complex judgments , often as a result of the need to make estimates about the effect of matters that are inherently uncertain . senior management has reviewed these critical accounting policies and related disclosures with the audit committee of the company 's board of directors . revenue recognition business cloud services the company 's business cloud services revenues substantially consist of monthly fixed subscription and variable usage-based fees , which are primarily paid in advance by credit card . in accordance with gaap , the company recognizes revenue when persuasive evidence of an arrangement exists , services have been provided , the sales price is fixed and determinable and collection is probable . the company defers the portions of monthly , quarterly , semi-annually and annually recurring subscription and usage-based fees collected in advance and recognizes them in the period earned . additionally , the company defers and recognizes subscriber activation fees and related direct incremental costs over a subscriber 's estimated useful life . j2 global 's business cloud services also include patent license revenues generated under license agreements that provide for the payment of contractually determined fully paid-up or royalty-bearing license fees to j2 global in exchange for the grant of non-exclusive , retroactive and future licenses to our intellectual property , including patented technology . patent revenues may also consist of revenues generated from the sale of patents . patent license revenues are recognized when earned over the term of the license agreements . with regard to fully paid-up license arrangements , the company recognizes as revenue in the period the license agreement is executed the portion of the payment attributable to past use of the intellectual property and amortizes the remaining portion of such payments on a straight-line basis , or pro-rata revenue basis , as appropriate over the life of the licensed patent ( s ) . with regard to royalty-bearing license arrangements , the company recognizes revenues of license fees earned during the applicable period . with regard to patent sales , the company recognizes as revenue in the period of the sale the amount of the purchase price over the carrying value of the patent ( s ) sold . the business cloud services business also generates revenues by licensing certain technology to third parties . these licensing revenues are recognized when earned in accordance with the terms of the underlying agreement . generally , revenue is recognized as the third party uses the licensed technology over the period . story_separator_special_tag the new law allows “ grandfathered ” states and local authorities to continue their existing taxes on internet access through june 2020. on february 27 , 2013 , the office of finance for the city of los angeles ( the `` los angeles office of finance `` ) issued us assessments for business and communications taxes for the period of january 1 , 2009 through december 31 , 2012. on september 11 , 2014 , the los angeles office of finance issued us revised assessments increasing our liability to the city of los angeles . on april 30 , 2015 , the los angeles office of finance board of review denied our request to abate the assessments . we paid the assessments and requested the abatement of associated penalties . in addition , we are currently working with the office of the city attorney of the city of los angeles to obtain a refund of the entire amount paid . for other jurisdictions , we currently have no reserves established for these matters , as we have determined that the liability is not probable and estimable . however , it is reasonably possible that such a liability could be incurred , which would result in additional expense , which could materially impact our financial results . allowances for doubtful accounts we reserve for receivables we may not be able to collect . these reserves are typically driven by the volume of credit card declines and past due invoices and are based on historical experience as well as an evaluation of current market conditions . on an ongoing basis , management evaluates the adequacy of these reserves . recent accounting pronouncements see note 2 - basis of presentation and summary of significant accounting policies - to our accompanying consolidated financial statements for a description of recent accounting pronouncements and our expectations of their impact on our consolidated financial position and results of operations . results of operations years ended december 31 , 2015 , 2014 and 2013 business cloud services segment assuming a stable or improving economic environment , and , subject to our risk factors , we expect the revenue and profits as included in the results of operations below in our business cloud services segment to be stable for the foreseeable future ( excluding the impact of acquisitions ) . the main focus of our business cloud services offerings is to reduce or eliminate costs , increase sales and enhance productivity , mobility , business continuity and security of our customers as the technologies and devices they use evolve over time . as a result , we expect to continue to take steps to enhance our existing offerings and offer new services to continue to satisfy the evolving needs of our customers . through our ip licensing operations , which are included in the business cloud services segment , we seek to make our ip available for license to third parties , and we expect to continue to attempt to obtain additional ip through a combination of acquisitions and internal development in an effort to increase available licensing opportunities and related revenues . we expect acquisitions to remain an important component of our strategy and use of capital in this segment ; however , we can not predict whether our current pace of acquisitions will remain the same within this segment . in a given period , we may close greater or fewer acquisitions than in prior periods . moreover , future acquisitions of businesses within this segment but with different business models may impact the segment 's overall profit margins . also , as ip licensing often involves litigation , the timing of licensing transactions is unpredictable and can and does vary significantly from period-to-period . this variability can cause the overall segment 's financial results to materially vary from period-to-period . digital media segment assuming a stable or improving economic environment , and , subject to our risk factors , we expect the revenue and profits in our digital media segment to improve over the next several quarters as we integrate our recent acquisitions and over the longer - 40 - term as advertising transactions continue to shift from offline to online . the main focus of our advertising programs is to provide relevant and useful advertising to visitors to our websites and those included within our advertising networks , reflecting our commitment to constantly improve their overall web experience . as a result , we expect to continue to take steps to improve the relevance of the ads displayed on our websites and those included within our advertising networks . the operating margin we realize on revenues generated from ads placed on our websites is significantly higher than the operating margin we realize from revenues generated from those placed on third-party websites . growth in advertising revenues from our websites has generally exceeded that from third-party websites . this trend has had a positive impact on our operating margins , and we expect that this will continue for the foreseeable future . however , the trend in advertising spend is shifting to mobile devices and other newer advertising formats which generally experience lower margins than those from desktop computers and tablets . we expect this trend to continue to put pressure on our margins . we expect acquisitions to remain an important component of our strategy and use of capital in this segment ; however , we can not predict whether our current pace of acquisitions will remain the same within this segment . in a given period , we may close greater or fewer acquisitions than in prior periods . moreover , future acquisitions of businesses within this segment but with different business models may impact the segment 's overall profit margins . j2 global consolidated we anticipate that the stable revenue trend in our business cloud services segment combined with the improving revenue and profits in our digital media segment will result in overall

