Traditionally , N.F.L . teams prove to be the most valuable naming rights , and with two teams , it 's an unprecedented opportunity , '' said Casey Wasserman , chairman of the Wasserman Media Group , which made the Arsenal-Emirates deal as well as the deals for Citizens Bank Park -LRB- Philadelphia -RRB- , Staples Center -LRB- Los Angeles -RRB- , Philips Arena -LRB- Atlanta -RRB- and Toyota Center -LRB- Houston -RRB- .