To engage a broad audience , Mr. Keeve focused on the most dramatic stories : Doo-ri Chung , a Korean immigrant who opened her studio in the basement of her parents ' dry-cleaning shop in New Jersey ; Alexandre Plokhov , the designer at Cloak , who wrestled with a manufacturer to produce his collection on time ; and the precocious team of Jack McCollough and Lazaro Hernandez of Proenza Schouler , who became fashion stars while they were seniors at Parsons School of Design .